Pub Date : 2021-01-01DOI: 10.1504/ijsmm.2021.10043928
Mounime Elkabbouri, Tariq Morchid, Rania El Modni
{"title":"Real option valuation methods: application in the football sector","authors":"Mounime Elkabbouri, Tariq Morchid, Rania El Modni","doi":"10.1504/ijsmm.2021.10043928","DOIUrl":"https://doi.org/10.1504/ijsmm.2021.10043928","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.1504/IJSMM.2021.10036903
D. J. Horst, L. Pilatti, Roberto Bondarik
{"title":"The 2014 FIFA World Cup in Brazil: the promised legacy was dribbled past","authors":"D. J. Horst, L. Pilatti, Roberto Bondarik","doi":"10.1504/IJSMM.2021.10036903","DOIUrl":"https://doi.org/10.1504/IJSMM.2021.10036903","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-14DOI: 10.1504/ijsmm.2020.10032048
D. Miragaia, Francisco César Pereira Monteiro Guedes
The objectives of this study are to identify the profile of football/futsal players relative to their motivation to play these sports and to verify if coaches have similar perceptions to those expressed by the players. A questionnaire was given to 513 players and 206 coaches. The consumer profiles of the players were analysed according to their motivations, and cluster analysis was done to identify different player segments. Five distinct clusters were identified, and significant differences between gender and age were found. Differences in motivations were identified between male and female athletes and across ages. Also, the coaches' perceptions of the motivations of athletes did not match those expressed by the athletes. This type of analysis is essential for organisational decision makers because it enables designing more effective marketing plans and adjusting services to suit different types of consumers. In turn, more individualised services can ensure a high level of consumer satisfaction and improved retention rates in sports clubs.
{"title":"Perceived motivation in football/futsal practice according to players and coaches approaches: a tool of strategic management","authors":"D. Miragaia, Francisco César Pereira Monteiro Guedes","doi":"10.1504/ijsmm.2020.10032048","DOIUrl":"https://doi.org/10.1504/ijsmm.2020.10032048","url":null,"abstract":"The objectives of this study are to identify the profile of football/futsal players relative to their motivation to play these sports and to verify if coaches have similar perceptions to those expressed by the players. A questionnaire was given to 513 players and 206 coaches. The consumer profiles of the players were analysed according to their motivations, and cluster analysis was done to identify different player segments. Five distinct clusters were identified, and significant differences between gender and age were found. Differences in motivations were identified between male and female athletes and across ages. Also, the coaches' perceptions of the motivations of athletes did not match those expressed by the athletes. This type of analysis is essential for organisational decision makers because it enables designing more effective marketing plans and adjusting services to suit different types of consumers. In turn, more individualised services can ensure a high level of consumer satisfaction and improved retention rates in sports clubs.","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47006563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-14DOI: 10.1504/ijsmm.2020.10032052
Donghun Lee, M. Cottingham, Shannon Powers, Leeseob Maeng
While Campbell et al.'s (2004) quadruple grid of team identification has received substantial attention in sport literature (Jensen et al., 2016), only a few empirical-based studies looked at deviant fan tendencies, such as basking in spite of reflected failure (BIRF) and cutting off reflected success (CORS). This study fills the gap by empirically examining two components of team identification perceived by 1,419 MLB fans. Visual maps exhibited a broad pendulum of how fans associate themselves and their orderly relationships compared to BIRFers and CORSers empirical samples. The 16 fan association types can be interpreted as a behavioural gauge sports fans regularly use in their consumption of Major League Baseball (MLB). Regression results suggest marketing insights for MLB operators who target BIRFers or CORSers: focus on non-performance interests of fans including starter players, levels of competition, on-field management and decision-making, concessions, and retelling team history as an antecedent to fan's psychological connection with teams.
{"title":"Perceived fan associations with MLB teams: bask inspite of reflected failure versus cut off reflected success","authors":"Donghun Lee, M. Cottingham, Shannon Powers, Leeseob Maeng","doi":"10.1504/ijsmm.2020.10032052","DOIUrl":"https://doi.org/10.1504/ijsmm.2020.10032052","url":null,"abstract":"While Campbell et al.'s (2004) quadruple grid of team identification has received substantial attention in sport literature (Jensen et al., 2016), only a few empirical-based studies looked at deviant fan tendencies, such as basking in spite of reflected failure (BIRF) and cutting off reflected success (CORS). This study fills the gap by empirically examining two components of team identification perceived by 1,419 MLB fans. Visual maps exhibited a broad pendulum of how fans associate themselves and their orderly relationships compared to BIRFers and CORSers empirical samples. The 16 fan association types can be interpreted as a behavioural gauge sports fans regularly use in their consumption of Major League Baseball (MLB). Regression results suggest marketing insights for MLB operators who target BIRFers or CORSers: focus on non-performance interests of fans including starter players, levels of competition, on-field management and decision-making, concessions, and retelling team history as an antecedent to fan's psychological connection with teams.","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49290265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-14DOI: 10.1504/ijsmm.2020.10032046
J. Jensen, D. Head
Naming rights agreements are some of the most high profile, and costly, sponsorships in the world. Yet, while growth in investments in these multimillion-dollar partnerships has recently outpaced that of traditional marketing approaches, sponsorship revenue forecasting still largely relies on a decades-old methodology, the renewal rate. Thus, this research seeks to assist the major stakeholders involved in the relationships between sport organisations and sponsoring brands by applying survival analysis methodologies to the study of sport sponsorships, utilising 205 naming rights sponsorships of facilities based in North America and Europe. Consistent with exchange theory, results indicate that these sponsorships are more susceptible to dissolution earlier in the relationship, and results vary based on the type of facility and location. This research advances our understanding of the dynamics of naming rights sponsorships and demonstrates the importance of providing managers with more advanced methodologies to assist in their organisation's sponsorship revenue forecasting activities.
{"title":"An advancement in the study of marketing partnership longevity: analysing sport sponsorship survival","authors":"J. Jensen, D. Head","doi":"10.1504/ijsmm.2020.10032046","DOIUrl":"https://doi.org/10.1504/ijsmm.2020.10032046","url":null,"abstract":"Naming rights agreements are some of the most high profile, and costly, sponsorships in the world. Yet, while growth in investments in these multimillion-dollar partnerships has recently outpaced that of traditional marketing approaches, sponsorship revenue forecasting still largely relies on a decades-old methodology, the renewal rate. Thus, this research seeks to assist the major stakeholders involved in the relationships between sport organisations and sponsoring brands by applying survival analysis methodologies to the study of sport sponsorships, utilising 205 naming rights sponsorships of facilities based in North America and Europe. Consistent with exchange theory, results indicate that these sponsorships are more susceptible to dissolution earlier in the relationship, and results vary based on the type of facility and location. This research advances our understanding of the dynamics of naming rights sponsorships and demonstrates the importance of providing managers with more advanced methodologies to assist in their organisation's sponsorship revenue forecasting activities.","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46425886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-14DOI: 10.1504/ijsmm.2020.10032049
Young Do Kim, Y. Kim, M. Magnusen, Daekwan Kim
Despite the importance of customer equity (CE) to the financial success of sport organisations, minimal consideration has been given to this concept by sport scholars, particularly as it pertains to the study of sport fan equity (SFE). The true asset value of the present and anticipated future contributions of a sport fan to a sport team/organisation describes SFE. The main objective of this study is to organise, review and synthesise the extant marketing and sport literatures to propose a new conceptualisation of SFE. Specifically, SFE is conceptualised in terms of relationship investment (key predictor), three core components of SFE (i.e., financial value, behavioural value and psychological value) and the outcome of market performance (i.e., media, sponsorship, licensing and public investment). The contribution of this study to the advancement of sport marketing is the presentation of a strong foundation for future CE research that stems from a critical review of the relevant CE literature and the development of an original model of SFE.
{"title":"Relationships as strategic assets: a sport fan equity approach","authors":"Young Do Kim, Y. Kim, M. Magnusen, Daekwan Kim","doi":"10.1504/ijsmm.2020.10032049","DOIUrl":"https://doi.org/10.1504/ijsmm.2020.10032049","url":null,"abstract":"Despite the importance of customer equity (CE) to the financial success of sport organisations, minimal consideration has been given to this concept by sport scholars, particularly as it pertains to the study of sport fan equity (SFE). The true asset value of the present and anticipated future contributions of a sport fan to a sport team/organisation describes SFE. The main objective of this study is to organise, review and synthesise the extant marketing and sport literatures to propose a new conceptualisation of SFE. Specifically, SFE is conceptualised in terms of relationship investment (key predictor), three core components of SFE (i.e., financial value, behavioural value and psychological value) and the outcome of market performance (i.e., media, sponsorship, licensing and public investment). The contribution of this study to the advancement of sport marketing is the presentation of a strong foundation for future CE research that stems from a critical review of the relevant CE literature and the development of an original model of SFE.","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47075955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1504/ijsmm.2020.10032050
Anna K. Zarkada, Eugenia Tzoumaka
{"title":"The structure, content and context of achieved celebrity brands: a study of footballers in their brandscapes","authors":"Anna K. Zarkada, Eugenia Tzoumaka","doi":"10.1504/ijsmm.2020.10032050","DOIUrl":"https://doi.org/10.1504/ijsmm.2020.10032050","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66739360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1504/ijsmm.2020.10032919
L. Mazzei, I. F. Moraes, Eduardo O. C. Carlassara, Ary José Rocco
{"title":"Football in Brazil: what brings fans/consumers to stadiums and arenas in the city of São Paulo","authors":"L. Mazzei, I. F. Moraes, Eduardo O. C. Carlassara, Ary José Rocco","doi":"10.1504/ijsmm.2020.10032919","DOIUrl":"https://doi.org/10.1504/ijsmm.2020.10032919","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66739451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1504/ijsmm.2020.10032920
Majd Megheirkouni
{"title":"Servant leadership, trust and knowledge management in sport organisations","authors":"Majd Megheirkouni","doi":"10.1504/ijsmm.2020.10032920","DOIUrl":"https://doi.org/10.1504/ijsmm.2020.10032920","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66739509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1504/IJSMM.2020.10037968
Dimitri Koutsoubakis
This study assesses the reliability and validity of an instrument adapted from the domain of student attrition in higher-education research, for implementation in the field of fitness services management. The study was conducted at a commercial fitness facility based in Dubai, UAE, and comprised 184 subjects. A questionnaire was created by adapting a model with extensive research support in the field of student attrition studies; modifications were based on Delphi technique and subject interviews. Items were measured on a 5-point Likert scale, and the data set was subjected to exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Four factors emerged: goal commitment; institutional commitment; social integration; institutional integration. CFA fit indices indicated good model fit, and all factors had strong Cronbach alpha coefficients. The instrument displayed robust psychometric properties/factor-loading invariance, and can be used to measure commitment and integration constructs in commercial fitness-club settings.
{"title":"A scale for measuring member commitment and integration in fitness services","authors":"Dimitri Koutsoubakis","doi":"10.1504/IJSMM.2020.10037968","DOIUrl":"https://doi.org/10.1504/IJSMM.2020.10037968","url":null,"abstract":"This study assesses the reliability and validity of an instrument adapted from the domain of student attrition in higher-education research, for implementation in the field of fitness services management. The study was conducted at a commercial fitness facility based in Dubai, UAE, and comprised 184 subjects. A questionnaire was created by adapting a model with extensive research support in the field of student attrition studies; modifications were based on Delphi technique and subject interviews. Items were measured on a 5-point Likert scale, and the data set was subjected to exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Four factors emerged: goal commitment; institutional commitment; social integration; institutional integration. CFA fit indices indicated good model fit, and all factors had strong Cronbach alpha coefficients. The instrument displayed robust psychometric properties/factor-loading invariance, and can be used to measure commitment and integration constructs in commercial fitness-club settings.","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66739832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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