Pub Date : 2022-11-08DOI: 10.36733/juima.v12i2.5341
Ratih Nurmalasari, S. Prayoga
The COVID-19 virus that has plagued Indonesia since the beginning of 2020 has had a negative impact on the economy, especially activities in the capital market. In essence, investors are interested in investing by buying company shares because of dividends and capital gains. The dividend policy is taken by the company based on the company's financial information. This study was conducted with the aim of knowing the effect of investment opportunity set, liquidity, and profitability on dividend policy in manufacturing companies listed on the Indonesia Stock Exchange during the COVID-19 pandemic period year of 2020-2021. The population of this study is all manufacturing companies listed on the Indonesia Stock Exchange for the period 2020-2021. The research sample was selected using purposive sampling mcethod. The number of samples in this study were 49 manufacturing companies. This study uses multiple linear regression analysis techniques. The results of this study indicate that the investment opportunity set has no effect on dividend policy, while liquidity and profitability have a significant negative effects on dividend policy.
{"title":"PENGARUH INVESTMENT OPPORTUNITY SET, LIKUIDITAS, DAN PROFITABILITAS TERHADAP KEBIJAKAN DIVIDEN PADA PERUSAHAAN MANUFAKTUR DI MASA PANDEMI COVID-19","authors":"Ratih Nurmalasari, S. Prayoga","doi":"10.36733/juima.v12i2.5341","DOIUrl":"https://doi.org/10.36733/juima.v12i2.5341","url":null,"abstract":"The COVID-19 virus that has plagued Indonesia since the beginning of 2020 has had a negative impact on the economy, especially activities in the capital market. In essence, investors are interested in investing by buying company shares because of dividends and capital gains. The dividend policy is taken by the company based on the company's financial information. This study was conducted with the aim of knowing the effect of investment opportunity set, liquidity, and profitability on dividend policy in manufacturing companies listed on the Indonesia Stock Exchange during the COVID-19 pandemic period year of 2020-2021. The population of this study is all manufacturing companies listed on the Indonesia Stock Exchange for the period 2020-2021. The research sample was selected using purposive sampling mcethod. The number of samples in this study were 49 manufacturing companies. This study uses multiple linear regression analysis techniques. The results of this study indicate that the investment opportunity set has no effect on dividend policy, while liquidity and profitability have a significant negative effects on dividend policy.","PeriodicalId":359220,"journal":{"name":"JUIMA : JURNAL ILMU MANAJEMEN","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133756799","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-08DOI: 10.36733/juima.v12i2.5343
Selamet Riadi, Indra Prasetyo2, Woro Utari
The purpose of the study was to describe organizational culture, commitment, motivation and employee performance at the Tasik Putri Puyu Sub-district Office. To know and analyze the influence of organizational culture, commitment to motivation. The influence of motivation, organizational culture, commitment to employee performance, the influence of organizational culture and commitment to employee performance through motivation. Population and sample amounted to 31 people. The sampling technique used the census sampling method. Data were collected through questionnaires and documentation. Data analysis methods include validity testing, reliability testing and path analysis. The results of the analysis show that organizational culture, employee commitment, employee work motivation and employee performance at the Tasik Putri Puyuh sub-district office are all in high condition. Organizational culture does not have a significant influence on employee work motivation. Commitment has a significant effect on employee motivation. Work motivation has a significant influence on employee performance. Organizational culture has no significant effect on employee performance. Commitment has a significant effect on employee performance. Organizational culture has no significant effect on performance through work motivation. Commitment has a significant effect on performance through work motivation.
{"title":"PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA MELALUI MOTIVASI KERJA PEGAWAI DI KANTOR CAMAT TASIK PUTRI PUYU","authors":"Selamet Riadi, Indra Prasetyo2, Woro Utari","doi":"10.36733/juima.v12i2.5343","DOIUrl":"https://doi.org/10.36733/juima.v12i2.5343","url":null,"abstract":"The purpose of the study was to describe organizational culture, commitment, motivation and employee performance at the Tasik Putri Puyu Sub-district Office. To know and analyze the influence of organizational culture, commitment to motivation. The influence of motivation, organizational culture, commitment to employee performance, the influence of organizational culture and commitment to employee performance through motivation. Population and sample amounted to 31 people. The sampling technique used the census sampling method. Data were collected through questionnaires and documentation. Data analysis methods include validity testing, reliability testing and path analysis. The results of the analysis show that organizational culture, employee commitment, employee work motivation and employee performance at the Tasik Putri Puyuh sub-district office are all in high condition. Organizational culture does not have a significant influence on employee work motivation. Commitment has a significant effect on employee motivation. Work motivation has a significant influence on employee performance. Organizational culture has no significant effect on employee performance. Commitment has a significant effect on employee performance. Organizational culture has no significant effect on performance through work motivation. Commitment has a significant effect on performance through work motivation.","PeriodicalId":359220,"journal":{"name":"JUIMA : JURNAL ILMU MANAJEMEN","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131329567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-08DOI: 10.36733/juima.v12i2.5342
Asti Dwiyanti, M. Badar
This research was used to see the effect of discipline on productivity at the Regional Disaster Management Agency (BPBD) Bima City. The quantitative method used in this study shows cause and effect. The population used in this study were all employees of the Regional Disaster Management Agency (BPBD) Bima city, totaling 44 employees. The sample used is as many as 30 employees. The sampling technique used is purposive sampling. The research instrument used in this study is a questionnaire with a Likert scale. Observation, questionnaire and documentation are data collection techniques used. The data analysis technique used in this study is simple linear regression analysis using IBM SPSS 21 software. The results show that: Discipline affects employee productivity at the regional disaster management agency (BPBD) office of Bima city.
{"title":"PENGARUH KEDISIPLINAN TERHADAP PRODUKTIVITAS PADA KANTOR BADAN PENANGGULANGAN BENCANA DAERAH (BPBD) KOTA BIMA","authors":"Asti Dwiyanti, M. Badar","doi":"10.36733/juima.v12i2.5342","DOIUrl":"https://doi.org/10.36733/juima.v12i2.5342","url":null,"abstract":"This research was used to see the effect of discipline on productivity at the Regional Disaster Management Agency (BPBD) Bima City. The quantitative method used in this study shows cause and effect. The population used in this study were all employees of the Regional Disaster Management Agency (BPBD) Bima city, totaling 44 employees. The sample used is as many as 30 employees. The sampling technique used is purposive sampling. The research instrument used in this study is a questionnaire with a Likert scale. Observation, questionnaire and documentation are data collection techniques used. The data analysis technique used in this study is simple linear regression analysis using IBM SPSS 21 software. The results show that: Discipline affects employee productivity at the regional disaster management agency (BPBD) office of Bima city.","PeriodicalId":359220,"journal":{"name":"JUIMA : JURNAL ILMU MANAJEMEN","volume":"166 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116881505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.36733/juima.v12i2.5425
Ilmu Manajemen, P. Kepemimpinan, Lingkungan Kerja, Terhadap Kinerja, Pegawai Pada Badan, Pusat Statistik Provinsi, Dwi Yustiani, Juima, J. Manajemen
Permasalahan sumber daya manusia dalam keberlangsungan Badan Pusat Statistik Provinsi Bali sebagai Lembaga pemerintah yang memiliki tujuan utama sebagai penyedia data terpercaya yakni pemetaan terlihat dengan terjadinya penurunan rata-rata kinerja pegawai di periode triwulan yang cenderung padat akan kegiatan. Pada tahun 2018, capaian kinerja organisasi tampak terjadi penurunan jika dibandingkan dengan tahun sebelumnya. Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan, motivasi, insentif, dan lingkungan kerja terhadap kinerja pegawai di lingkungan Badan Pusat Statistik Provinsi Bali. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder yang diperoleh melalui responden penelitian, maupun studi literatur. Jenis penelitian adalah penelitian kuantitatif dengan cara perolehan data adalah self enumeration questionnaire. Sampel penelitian berjumlah 64 responden. Alat analisis yang digunakan dalam penelitian ini adalah regresi linear berganda yang disertai dengan pengujian asumsi klasik serta uji validitas dan reliabilitas terhadap kuesioner. Hasil pengujian menunjukkan bahwa secara simultan dengan tingkat kepercayaan 95 persen, gaya kepemimpinan, motivasi, insentif, dan lingkungan kerja secara bersama-sama berpengaruh signifikan terhadap kinerja pegawai. Sementara itu, ketika dilakukan pengujian parsial, hanya variabel gaya kepemimpinan dan lingkungan kerja berpengaruh terhadap kinerja pegawai di Badan Pusat Statistik Provinsi Bali. Kinerja pegawai di Badan Pusat Statistik menjadi sesuatu yang penting bagi pencapaian tujuan organisasi. Oleh karena itu, peningkatan kualitas gaya kepemimpinan, didukung oleh bertambahnya motivasi pegawai, serta perumusan pemberian insentif yang baik, dan ditambah dengan lingkungan kerja yang baik, merupakan kombinasi yang baik yang akan berdampak signifikan pada kinerja pegawai di Badan Pusat Statistik Provinsi Bali.
{"title":"PENGARUH GAYA KEPEMIMPINAN, MOTIVASI, INSENTIF, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA BADAN PUSAT STATISTIK PROVINSI","authors":"Ilmu Manajemen, P. Kepemimpinan, Lingkungan Kerja, Terhadap Kinerja, Pegawai Pada Badan, Pusat Statistik Provinsi, Dwi Yustiani, Juima, J. Manajemen","doi":"10.36733/juima.v12i2.5425","DOIUrl":"https://doi.org/10.36733/juima.v12i2.5425","url":null,"abstract":"Permasalahan sumber daya manusia dalam keberlangsungan Badan Pusat Statistik Provinsi Bali sebagai Lembaga pemerintah yang memiliki tujuan utama sebagai penyedia data terpercaya yakni pemetaan terlihat dengan terjadinya penurunan rata-rata kinerja pegawai di periode triwulan yang cenderung padat akan kegiatan. Pada tahun 2018, capaian kinerja organisasi tampak terjadi penurunan jika dibandingkan dengan tahun sebelumnya. Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan, motivasi, insentif, dan lingkungan kerja terhadap kinerja pegawai di lingkungan Badan Pusat Statistik Provinsi Bali. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder yang diperoleh melalui responden penelitian, maupun studi literatur. Jenis penelitian adalah penelitian kuantitatif dengan cara perolehan data adalah self enumeration questionnaire. Sampel penelitian berjumlah 64 responden. Alat analisis yang digunakan dalam penelitian ini adalah regresi linear berganda yang disertai dengan pengujian asumsi klasik serta uji validitas dan reliabilitas terhadap kuesioner. Hasil pengujian menunjukkan bahwa secara simultan dengan tingkat kepercayaan 95 persen, gaya kepemimpinan, motivasi, insentif, dan lingkungan kerja secara bersama-sama berpengaruh signifikan terhadap kinerja pegawai. Sementara itu, ketika dilakukan pengujian parsial, hanya variabel gaya kepemimpinan dan lingkungan kerja berpengaruh terhadap kinerja pegawai di Badan Pusat Statistik Provinsi Bali. Kinerja pegawai di Badan Pusat Statistik menjadi sesuatu yang penting bagi pencapaian tujuan organisasi. Oleh karena itu, peningkatan kualitas gaya kepemimpinan, didukung oleh bertambahnya motivasi pegawai, serta perumusan pemberian insentif yang baik, dan ditambah dengan lingkungan kerja yang baik, merupakan kombinasi yang baik yang akan berdampak signifikan pada kinerja pegawai di Badan Pusat Statistik Provinsi Bali.","PeriodicalId":359220,"journal":{"name":"JUIMA : JURNAL ILMU MANAJEMEN","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131063083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.36733/juima.v12i2.5433
Ilmu Manajemen, DI Buying, Kota Denpasar, Putu Bagus Wichitakani, Wahyu Cakraningrat
This study aims to determine the effect of materialism, endorsement and brand image on online impulse buying in Denpasar City and also to see whether credit card usage can moderate the relationship between them on online impulse buying. The population of this research are consumers who have made unplanned purchase online domiciled in Denpasar City, with a sample of 135 respondents. Sampling using a purposive sampling technique. Collecting data using an online questionnaire with a Likert scale measurement tool. The type of data used in this study is quantitative data. The data analysis method used in this study uses validity test, reliability test, classic assumption test, and Moderated Regression Analysis (MRA) using the SPSS version 24.0 application for Windows. The results of this study stated that the variable materialism and endorsement had a positive and partially significant effect on online impulse buying, whereas the variable brand image had a negative and partially significant effect on online impulse buying in Denpasar City. Also, the moderating variable credit card usage is able to strengthen the effect of brand image on online impulse buying in Denpasar City. This study is expected to provide an understanding of marketers which can later be used to design efforts that are possible to be applied by service or product providers to increase online impulse buying of consumers and their target consumers.
{"title":"PERAN CREDIT CARD USAGE DALAM ONLINE IMPULSE BUYING DI KOTA DENPASAR","authors":"Ilmu Manajemen, DI Buying, Kota Denpasar, Putu Bagus Wichitakani, Wahyu Cakraningrat","doi":"10.36733/juima.v12i2.5433","DOIUrl":"https://doi.org/10.36733/juima.v12i2.5433","url":null,"abstract":"This study aims to determine the effect of materialism, endorsement and brand image on online impulse buying in Denpasar City and also to see whether credit card usage can moderate the relationship between them on online impulse buying. The population of this research are consumers who have made unplanned purchase online domiciled in Denpasar City, with a sample of 135 respondents. Sampling using a purposive sampling technique. Collecting data using an online questionnaire with a Likert scale measurement tool. The type of data used in this study is quantitative data. The data analysis method used in this study uses validity test, reliability test, classic assumption test, and Moderated Regression Analysis (MRA) using the SPSS version 24.0 application for Windows. The results of this study stated that the variable materialism and endorsement had a positive and partially significant effect on online impulse buying, whereas the variable brand image had a negative and partially significant effect on online impulse buying in Denpasar City. Also, the moderating variable credit card usage is able to strengthen the effect of brand image on online impulse buying in Denpasar City. This study is expected to provide an understanding of marketers which can later be used to design efforts that are possible to be applied by service or product providers to increase online impulse buying of consumers and their target consumers.","PeriodicalId":359220,"journal":{"name":"JUIMA : JURNAL ILMU MANAJEMEN","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128766988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.36733/juima.v12i2.5432
Dana Paramitha, Ayu Siska, Mila Rosa
The island of Bali as a tourist area is very dependent on the stretching of domestic and foreign tourist visits. According to the latest data from the Central Statistics Agency, tourist visits have decreased drastically from the previous year. This decline certainly greatly affects the economic activity of small and medium-sized communities, quite a lot of them have to be temporarily laid off or laid off by the company where they work or even experience a decrease in sales turnover for those who come into contact with or contribute to tourism activities themselves. Denpasar City as the capital of Bali Province and the center of trade and tourist visits has experienced a significant impact due to the influence of the spread of the Covid-19 Virus. This affected economic condition will certainly create new problems if the community is ready to anticipate the economic condition of the tourism sector which has not yet recovered by exploring the economic potential that can cover the lack of people's income. Business fields that are developing in the field of culinary, traditional medicine, medical equipment and ornamental plants are the people's choice to survive. The use of information technology is also a must for the community to be applied so that they can continue to interact quickly to support the business activities being carried out. The COVID-19 pandemic situation has had a positive impact on the community to keep trying to continue the business that has been initiated as an alternative to additional family income in the future.
{"title":"ANALISA DAMPAK PANDEMI COVID-19 TERHADAP PELUANG USAHA RUMAHAN MASYARAKAT KOTA DENPASAR","authors":"Dana Paramitha, Ayu Siska, Mila Rosa","doi":"10.36733/juima.v12i2.5432","DOIUrl":"https://doi.org/10.36733/juima.v12i2.5432","url":null,"abstract":"The island of Bali as a tourist area is very dependent on the stretching of domestic and foreign tourist visits. According to the latest data from the Central Statistics Agency, tourist visits have decreased drastically from the previous year. This decline certainly greatly affects the economic activity of small and medium-sized communities, quite a lot of them have to be temporarily laid off or laid off by the company where they work or even experience a decrease in sales turnover for those who come into contact with or contribute to tourism activities themselves. Denpasar City as the capital of Bali Province and the center of trade and tourist visits has experienced a significant impact due to the influence of the spread of the Covid-19 Virus. This affected economic condition will certainly create new problems if the community is ready to anticipate the economic condition of the tourism sector which has not yet recovered by exploring the economic potential that can cover the lack of people's income. Business fields that are developing in the field of culinary, traditional medicine, medical equipment and ornamental plants are the people's choice to survive. The use of information technology is also a must for the community to be applied so that they can continue to interact quickly to support the business activities being carried out. The COVID-19 pandemic situation has had a positive impact on the community to keep trying to continue the business that has been initiated as an alternative to additional family income in the future.","PeriodicalId":359220,"journal":{"name":"JUIMA : JURNAL ILMU MANAJEMEN","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128408514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-26DOI: 10.36733/juima.v12i1.4654
Eka Erniati, Mulyadin
This study aims to determine how and how much influence work motivation and work environment on employee discipline at the Regional Disaster Management Agency (BPBD) Bima City office. The population used is all employees of the Regional Disaster Management Agency (BPBD) Bima city, totaling 44 people (employees) with details of 30 ASN and 14 honorary people. The sample used in this study were 30 civil servants. Samples were taken by purposive sampling. Data collection methods are observation, interviews, literature studies and questionnaires. The analysis technique is multiple linear regression analysis using IBM SPSS 21 software. The results show that: (1) Work motivation partially affects employee discipline at the regional disaster management agency (BPBD) Bima city. (2) Work environment partially affects employee discipline. employee discipline at the regional disaster management agency (BPBD) office of Bima city. (3) Simultaneously or simultaneously work motivation and work environment affect employee discipline at the regional disaster management agency (BPBD) office of Bima city.
{"title":"PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KEDISIPLINAN PEGAWAI PADA KANTOR BADAN PENANGGULANGAN BENCANA DAERAH (BPBD) KOTA BIMA","authors":"Eka Erniati, Mulyadin","doi":"10.36733/juima.v12i1.4654","DOIUrl":"https://doi.org/10.36733/juima.v12i1.4654","url":null,"abstract":"This study aims to determine how and how much influence work motivation and work environment on employee discipline at the Regional Disaster Management Agency (BPBD) Bima City office. The population used is all employees of the Regional Disaster Management Agency (BPBD) Bima city, totaling 44 people (employees) with details of 30 ASN and 14 honorary people. The sample used in this study were 30 civil servants. Samples were taken by purposive sampling. Data collection methods are observation, interviews, literature studies and questionnaires. The analysis technique is multiple linear regression analysis using IBM SPSS 21 software. The results show that: (1) Work motivation partially affects employee discipline at the regional disaster management agency (BPBD) Bima city. (2) Work environment partially affects employee discipline. employee discipline at the regional disaster management agency (BPBD) office of Bima city. (3) Simultaneously or simultaneously work motivation and work environment affect employee discipline at the regional disaster management agency (BPBD) office of Bima city. ","PeriodicalId":359220,"journal":{"name":"JUIMA : JURNAL ILMU MANAJEMEN","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125544919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-31DOI: 10.36733/juima.v12i1.4938
Ilmu Manajemen, Ni Luh, K. Ayu, Sudha Sucandrawati, dan Ni, Wayan Ari Sudiartini
: The screen printing business is a business engaged in printing services both from batik uniform printing to school uniforms, in this study which aims to analyze the business feasibility study to improve the screen printing business UD. Ananta in the Desa Adat Kapal, Mengwi District, Badung Regency, viewed from several aspects of both marketing aspects, legal aspects, technical and technological aspects, environmental aspects, financial and financial aspects, this study uses descriptive qualitative research with interview methods. The results obtained from this study indicate that company management consists of Planning, Organizing, Actuating, Controlling. However, there are problems that occur in the external environment showing the level of competition both from the threat of changing school batik uniforms to school endek. Therefore the strategy used for the development of the screen printing business is to improve the quality of production which will affect the results given to consumers. From the financial aspect, the NPV (Net Present Value) value is Rp. 208,575,502, IRR (Internal Rate of Return) 13.49%, PI (Profitability Index) 1.6. NPV is said to be feasible because it has a positive value, an IRR that is declared feasible because the interest rate on the net cash flow of a project is positive and the PI is feasible because it has more than one value so that the company is feasible to realize.
{"title":"STUDI KELAYAKAN BISNIS USAHA SABLON DI UD. ANANTA DESA ADAT KAPAL KECAMATAN MENGWI KABUPATEN BADUNG","authors":"Ilmu Manajemen, Ni Luh, K. Ayu, Sudha Sucandrawati, dan Ni, Wayan Ari Sudiartini","doi":"10.36733/juima.v12i1.4938","DOIUrl":"https://doi.org/10.36733/juima.v12i1.4938","url":null,"abstract":": The screen printing business is a business engaged in printing services both from batik uniform printing to school uniforms, in this study which aims to analyze the business feasibility study to improve the screen printing business UD. Ananta in the Desa Adat Kapal, Mengwi District, Badung Regency, viewed from several aspects of both marketing aspects, legal aspects, technical and technological aspects, environmental aspects, financial and financial aspects, this study uses descriptive qualitative research with interview methods. The results obtained from this study indicate that company management consists of Planning, Organizing, Actuating, Controlling. However, there are problems that occur in the external environment showing the level of competition both from the threat of changing school batik uniforms to school endek. Therefore the strategy used for the development of the screen printing business is to improve the quality of production which will affect the results given to consumers. From the financial aspect, the NPV (Net Present Value) value is Rp. 208,575,502, IRR (Internal Rate of Return) 13.49%, PI (Profitability Index) 1.6. NPV is said to be feasible because it has a positive value, an IRR that is declared feasible because the interest rate on the net cash flow of a project is positive and the PI is feasible because it has more than one value so that the company is feasible to realize.","PeriodicalId":359220,"journal":{"name":"JUIMA : JURNAL ILMU MANAJEMEN","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134312074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-31DOI: 10.36733/juima.v12i1.4937
I. Kurniawan, Natalia Sri Endah Kurniawati, W. Junaedi
Nadia Mart Dawas is one of the UMKM in Badung that uses digital marketing for promoting the product. The types of digital marketing that used is Content Marketing, E-Mail Marketing and Mobile Marketing. The Digital marketing efforts are closely related to customer engagement. Customer engagement is a behavior that makes customers contribute to the company's where the contribution is not only like the purchase of the product but the contribution given is a feedback, suggestions and ideas. This research was conducted with the aim of knowing the effect of Content Marketing, E-Mail Marketing and Mobile Marketing on Customer Engagement at Nadia Mart Dawas. This research was conducted by distributing online questionnaires to 150 respondents who are customer of Nadia Mart Dawas. The method used in this study is multiple linear regression to determine the effect of several variables on other variables. Based on the research that has been done, the results show that content marketing variables, email marketing variables and mobile marketing variables partially have a significant effect on customer engagement, and after all the variables X tested together has an effect on variable Y with a percentage of influence are 55.5% , and 45.5% is influenced by variables that are not used in this study.
Nadia Mart Dawas是巴东使用数字营销来推广产品的UMKM之一。使用的数字营销类型包括内容营销、电子邮件营销和移动营销。数字营销的努力与客户参与密切相关。顾客参与是一种使顾客为公司做出贡献的行为，这种贡献不仅像购买产品，而且是一种反馈，建议和想法。本研究的目的是了解内容营销、电子邮件营销和移动营销对Nadia Mart Dawas客户参与度的影响。这项研究是通过向150名Nadia Mart Dawas的顾客分发在线问卷来进行的。本研究使用的方法是多元线性回归来确定几个变量对其他变量的影响。根据已经完成的研究，结果表明，内容营销变量、邮件营销变量和移动营销变量部分对客户参与有显著影响，所有被测试的变量X一起对变量Y有影响，影响百分比为55.5%，其中45.5%受到本研究未使用的变量的影响。
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Pub Date : 2022-03-31DOI: 10.36733/juima.v12i1.4865
Titi Setiyarti, Grace Felas Silitonga
The influence of social media on tourism has risen, since through it tourists can get information to help them in their travel planning process. This article will focus on looking at the influence of social media on the visiting interest of domestic tourists using indicators proposed by Taprial dan Kanwar (2012), with Nusa Penida as a case study. The research that forms the basis for writing this article was carried out in the fourth quarter of 2020 when the Covid-19 pandemic occurred, hence all the questionnaires were distributed online through Google Forms. The study found that while the variables of ‘accessibility’, ‘speed’, ‘interactivity’, ‘volatility’, and ‘range’ simultaneously have a significant effect, only ‘interactivity’ and ‘range’ have a partially significant positive effect on visiting interest of domestic tourists. Furthermore, although the regression model can statistically be used to determine the interest in visiting domestic tourists, the effect is not large, only 49%, while the remaining 51% is influenced by other factors. This indicates that a deeper research is needed on social media indicators that, directly or indirectly, affect the interest of domestic tourists to visit a particular tourist site such as Nusa Penida.
社交媒体对旅游业的影响已经上升，因为游客可以通过它获得信息，帮助他们在旅游规划过程中。本文将使用Taprial dan Kanwar(2012)提出的指标，以努萨Penida为例，重点研究社交媒体对国内游客旅游兴趣的影响。撰写本文的基础研究是在2019冠状病毒病大流行发生的2020年第四季度进行的，因此所有问卷都是通过谷歌表格在线分发的。研究发现，虽然“可达性”、“速度”、“互动性”、“波动性”和“范围”四个变量同时对国内游客的旅游兴趣有显著影响，但只有“互动性”和“范围”对国内游客的旅游兴趣有部分显著的正向影响。此外，虽然回归模型可以统计地确定国内游客的旅游兴趣，但影响不大，只有49%，其余51%受到其他因素的影响。这表明需要对社会媒体指标进行更深入的研究，这些指标直接或间接地影响国内游客访问特定旅游景点(如Nusa Penida)的兴趣。
{"title":"GELIAT MEDIA SOSIAL DAN PENGARUHNYA TERHADAP MINAT BERKUNJUNG WISATAWAN","authors":"Titi Setiyarti, Grace Felas Silitonga","doi":"10.36733/juima.v12i1.4865","DOIUrl":"https://doi.org/10.36733/juima.v12i1.4865","url":null,"abstract":"The influence of social media on tourism has risen, since through it tourists can get information to help them in their travel planning process. This article will focus on looking at the influence of social media on the visiting interest of domestic tourists using indicators proposed by Taprial dan Kanwar (2012), with Nusa Penida as a case study. The research that forms the basis for writing this article was carried out in the fourth quarter of 2020 when the Covid-19 pandemic occurred, hence all the questionnaires were distributed online through Google Forms. The study found that while the variables of ‘accessibility’, ‘speed’, ‘interactivity’, ‘volatility’, and ‘range’ simultaneously have a significant effect, only ‘interactivity’ and ‘range’ have a partially significant positive effect on visiting interest of domestic tourists. Furthermore, although the regression model can statistically be used to determine the interest in visiting domestic tourists, the effect is not large, only 49%, while the remaining 51% is influenced by other factors. This indicates that a deeper research is needed on social media indicators that, directly or indirectly, affect the interest of domestic tourists to visit a particular tourist site such as Nusa Penida.","PeriodicalId":359220,"journal":{"name":"JUIMA : JURNAL ILMU MANAJEMEN","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122443132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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