Pub Date : 2020-02-07DOI: 10.2991/aebmr.k.200131.005
G. T. Puspita, H. Hendrayati
— For those who love cuisine, they certainly will be familiar to the existence of food bloggers. Food Blogger as social media marketing especially in Instagram, used to provide reviews about culinary products. The existence of food bloggers is believed to help consumers to choose which place that suits their needs. This research is a quantitative research that aims to determine whether there is partial influence between foods blogger reviews on Instagram toward consumer purchasing decisions of culinary in the city of Bandung and to find out whether there is a simultaneous influence between foods blogger reviews on Instagram toward consumer purchasing decisions regarding culinary in the city Bandung. The method used is descriptive method. The sampling technique used is nonprobability sampling with incidental sampling type . The data collection is done by spreading questionnaires to 100 Instagram user communities who follow food blogger and live in Bandung city or frequently having a culinary tour in Bandung city. The data analysis technique used is multiple linear regression analysis. Based on t test results, context and collaboration variables significantly influence consumer purchasing decisions regarding culinary in the city of Bandung. Then, F test results show that the value of F arithmetic of 42,219 with a significance level of 0.000. This means that the reviews of food bloggers on Instagram have a significant influence on consumer purchasing decisions toward culinary in the city of Bandung.
{"title":"Food Blogger Review on Instagram as an Alternative for Helping Consumer Purchase Decision","authors":"G. T. Puspita, H. Hendrayati","doi":"10.2991/aebmr.k.200131.005","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.005","url":null,"abstract":"— For those who love cuisine, they certainly will be familiar to the existence of food bloggers. Food Blogger as social media marketing especially in Instagram, used to provide reviews about culinary products. The existence of food bloggers is believed to help consumers to choose which place that suits their needs. This research is a quantitative research that aims to determine whether there is partial influence between foods blogger reviews on Instagram toward consumer purchasing decisions of culinary in the city of Bandung and to find out whether there is a simultaneous influence between foods blogger reviews on Instagram toward consumer purchasing decisions regarding culinary in the city Bandung. The method used is descriptive method. The sampling technique used is nonprobability sampling with incidental sampling type . The data collection is done by spreading questionnaires to 100 Instagram user communities who follow food blogger and live in Bandung city or frequently having a culinary tour in Bandung city. The data analysis technique used is multiple linear regression analysis. Based on t test results, context and collaboration variables significantly influence consumer purchasing decisions regarding culinary in the city of Bandung. Then, F test results show that the value of F arithmetic of 42,219 with a significance level of 0.000. This means that the reviews of food bloggers on Instagram have a significant influence on consumer purchasing decisions toward culinary in the city of Bandung.","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"386 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115912146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-07DOI: 10.2991/aebmr.k.200131.025
I. Purnamasari, N. Nugraha
— The aim of this research is to test the irrelevant theory and relevant theories of the dividend policy. This research is conducted on real estate sector from period 2012-2015 to get 168 observation data. Variable of research include independent variable that is financial performance of company which proxy by Profitability, Dependent variable that is Dividend Policy which proxy by Dividend Payout Ratio, and Moderation variable that is firm size proxy by total assets. Test results obtained when the profit increase is not followed by an increase in dividend payment, so it can be concluded company hold the principle that company value is not determined by how the company disributes its earnings as dividends. So that in this study found in Indonesia especially real estate sector companies used dividend irrelevant theory.
{"title":"Testing Theory of Dividend Policy: Evidence in the Real Estate Sector in Indonesia","authors":"I. Purnamasari, N. Nugraha","doi":"10.2991/aebmr.k.200131.025","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.025","url":null,"abstract":"— The aim of this research is to test the irrelevant theory and relevant theories of the dividend policy. This research is conducted on real estate sector from period 2012-2015 to get 168 observation data. Variable of research include independent variable that is financial performance of company which proxy by Profitability, Dependent variable that is Dividend Policy which proxy by Dividend Payout Ratio, and Moderation variable that is firm size proxy by total assets. Test results obtained when the profit increase is not followed by an increase in dividend payment, so it can be concluded company hold the principle that company value is not determined by how the company disributes its earnings as dividends. So that in this study found in Indonesia especially real estate sector companies used dividend irrelevant theory.","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126134692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-07DOI: 10.2991/aebmr.k.200131.021
R. Rahmat, M. Kustiawan
— Corporate social responsibility (CSR) and taxes have the same roles and functions for social welfare, but large companies in Indonesia often use CSR to reduce taxes. This study examines the relationship between corporate social responsibility (CSR), firm size and corporate tax aggressiveness. Researchers used samples from 11 public companies listed in LQ45 Indonesia for financial year 2013-2015. The results of multiple regression analysis show that there is no evidence for a significant relationship between corporate CSR activities and corporate tax aggressiveness, while the size of the company has an influence on corporate activities in con-ducting corporate tax aggressiveness.
{"title":"Corporate Social Responsibility, Size and Tax Aggressiveness: An Empirical Analysis","authors":"R. Rahmat, M. Kustiawan","doi":"10.2991/aebmr.k.200131.021","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.021","url":null,"abstract":"— Corporate social responsibility (CSR) and taxes have the same roles and functions for social welfare, but large companies in Indonesia often use CSR to reduce taxes. This study examines the relationship between corporate social responsibility (CSR), firm size and corporate tax aggressiveness. Researchers used samples from 11 public companies listed in LQ45 Indonesia for financial year 2013-2015. The results of multiple regression analysis show that there is no evidence for a significant relationship between corporate CSR activities and corporate tax aggressiveness, while the size of the company has an influence on corporate activities in con-ducting corporate tax aggressiveness.","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"53 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130725371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-07DOI: 10.2991/aebmr.k.200131.007
I. Sari, T. Hermina, W. Susilawati
— In coping a tight competition, many companies apply promotion mix as the chosen marketing strategy in order to be able to control the market share and to compete with other companies with similar products. The aim of the study was to evaluate the influence of promotion mix on consumer buying decision. For conducting research, descriptive associative research technique was designed and sample that used was 30 people. Furthermore, hypothesis testing uses multiple linear regression analysis. The results showed that promotion mix have a positive effect on consumer buying decision on Dodol Garut of Bestari Brands. Then, Public Relation is the highest variable on Promotion Mix. While, Post-Buying Behavior is the best variable on consumer buying decision.
{"title":"The Influence of Promotion Mix on Consumer Buying Decision: A Case Study of Bestari Brands-Dodol Garut Producer","authors":"I. Sari, T. Hermina, W. Susilawati","doi":"10.2991/aebmr.k.200131.007","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.007","url":null,"abstract":"— In coping a tight competition, many companies apply promotion mix as the chosen marketing strategy in order to be able to control the market share and to compete with other companies with similar products. The aim of the study was to evaluate the influence of promotion mix on consumer buying decision. For conducting research, descriptive associative research technique was designed and sample that used was 30 people. Furthermore, hypothesis testing uses multiple linear regression analysis. The results showed that promotion mix have a positive effect on consumer buying decision on Dodol Garut of Bestari Brands. Then, Public Relation is the highest variable on Promotion Mix. While, Post-Buying Behavior is the best variable on consumer buying decision.","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132442721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-07DOI: 10.2991/aebmr.k.200131.038
D. Mellita, Trisninawati, Romi Apriyadi
— Halal certificate is a tool for SMEs to increase the added value of products produced. By carrying out halal certificates, the product owned can be guaranteed halal status so as to provide peace for consumers, especially Muslim consumers. In addition, with halal certificates, SMEs are challenged to implement a Halal Guarantee System so that the quality of products and even the integrity of a business unit becomes better in the eyes of consumers. Halal standards and certification are mandatory in Indonesia. This is as mandated by Law No. 33 concerning Guarantee of Halal Products. In accordance with the law, there is a mandatory law for all products circulating in Indonesia to have a halal certificate. This means that SME products must also be halal-certified. The research conducted is a descriptive analysis of quantitative data to determine information on the intention and motivation of halal certificates in the eyes of SMEs. By using a questionnaire as an instrument. The sample used was 110 culinary SMEs actors with different lengths of operation and gender. By doing research in the city as known as the city of culinary, the results showed that all the SMEs have not done the halal certification yet. Nevertheless, the results of the interviews showed that all respondents were interested in conducting halal certification and understood that certification would be beneficial to the added value of their business processes.In general, this is due to business actors not yet having an understanding of the procedures for carrying out halal certification on their products. This is due to the lack of counseling and outreach about procedures for halal certification and incentives for SMEs in conducting halal certification.
{"title":"Intention to Halal Certification: Challenges in Increasing the Value Added of the Culinary SMEs","authors":"D. Mellita, Trisninawati, Romi Apriyadi","doi":"10.2991/aebmr.k.200131.038","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.038","url":null,"abstract":"— Halal certificate is a tool for SMEs to increase the added value of products produced. By carrying out halal certificates, the product owned can be guaranteed halal status so as to provide peace for consumers, especially Muslim consumers. In addition, with halal certificates, SMEs are challenged to implement a Halal Guarantee System so that the quality of products and even the integrity of a business unit becomes better in the eyes of consumers. Halal standards and certification are mandatory in Indonesia. This is as mandated by Law No. 33 concerning Guarantee of Halal Products. In accordance with the law, there is a mandatory law for all products circulating in Indonesia to have a halal certificate. This means that SME products must also be halal-certified. The research conducted is a descriptive analysis of quantitative data to determine information on the intention and motivation of halal certificates in the eyes of SMEs. By using a questionnaire as an instrument. The sample used was 110 culinary SMEs actors with different lengths of operation and gender. By doing research in the city as known as the city of culinary, the results showed that all the SMEs have not done the halal certification yet. Nevertheless, the results of the interviews showed that all respondents were interested in conducting halal certification and understood that certification would be beneficial to the added value of their business processes.In general, this is due to business actors not yet having an understanding of the procedures for carrying out halal certification on their products. This is due to the lack of counseling and outreach about procedures for halal certification and incentives for SMEs in conducting halal certification.","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117191718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-01-18DOI: 10.2991/aebmr.k.200131.041
Rifki Fauzi Ansharullah, E. Achiraeniwati, N. R. As'ad
In a manufacturing industry, the quality of product is a main priority to get the best quality products, therefore properly the right selection of materials and a highly skilled workforce must be done. In the process, a highly skilled workforce must be accompanied by an ergonomic work facilities, so the workers will feel comfortable. This condition will lead the maximized productivity of the workers and the product made will have the best quality.This research was done in CV Royaltrack, a company which is specialized in the fashion industry in Indonesia and Malaysia with the products such as t-shirts, polo shirts, shirts, pants, slippers, bags, shoes and belts. The problem in this company is having a not ergonomic work facility at the work station of pressing, which is proven by the results of the Nordic Body Map questionnaire. The questionnaire showing 14,29% of workers’ limbs who really do not have complaint of pain, while 85,71% of the workers’ limb had complaint of pain to the level of complaints reached on level two (mildly ill) amounted 25% of the limb, level three (ill) amounted 53,57% of the limbs and level four (very ill) amounted to 7,14% of the limb.From the result of the risk level of work identification that used Rapid Entire Body Assessment (REBA) method there are four out of ten work activities that have a risk on high level by reaching the action on level three, so the work facilities must be improved at the work station of pressing. The result of this research suggest a layout of the new ergonomic work desk facility with emphasis on anthropometry workers aspects so that workers feel safe and comfortable.
{"title":"The Design of Work Facilities at the Work Station of Pressing T-shirt in CV Royaltrack Bandung","authors":"Rifki Fauzi Ansharullah, E. Achiraeniwati, N. R. As'ad","doi":"10.2991/aebmr.k.200131.041","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.041","url":null,"abstract":"In a manufacturing industry, the quality of product is a main priority to get the best quality products, therefore properly the right selection of materials and a highly skilled workforce must be done. In the process, a highly skilled workforce must be accompanied by an ergonomic work facilities, so the workers will feel comfortable. This condition will lead the maximized productivity of the workers and the product made will have the best quality.This research was done in CV Royaltrack, a company which is specialized in the fashion industry in Indonesia and Malaysia with the products such as t-shirts, polo shirts, shirts, pants, slippers, bags, shoes and belts. The problem in this company is having a not ergonomic work facility at the work station of pressing, which is proven by the results of the Nordic Body Map questionnaire. The questionnaire showing 14,29% of workers’ limbs who really do not have complaint of pain, while 85,71% of the workers’ limb had complaint of pain to the level of complaints reached on level two (mildly ill) amounted 25% of the limb, level three (ill) amounted 53,57% of the limbs and level four (very ill) amounted to 7,14% of the limb.From the result of the risk level of work identification that used Rapid Entire Body Assessment (REBA) method there are four out of ten work activities that have a risk on high level by reaching the action on level three, so the work facilities must be improved at the work station of pressing. The result of this research suggest a layout of the new ergonomic work desk facility with emphasis on anthropometry workers aspects so that workers feel safe and comfortable.","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132438862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/aebmr.k.200131.035
I. S. Darmo, H. Mulyadi
— Industrial revolution 4.0 gives an extraordinary impact on the rise of widespread digitalization of influence in modern entrepreneurship. This study held to find out the magnitude of business impact analyze (BIA) of the innovation and the new business model and initiated by business startup; especially the influence of the business new values to the community. This qualitative research relies on data validity of literature studies which supported by depth-interview activities to 5 start-up entrepreneurs in the creative industry in East Jakarta, Indonesia. The results of this study indicate that most of success of entrepreneurial startup is not determined by firm or firm size, but is determined by how their business impact analysis (BIA) and innovation business models much influence the startup generates for the society’s welfare.
{"title":"High Impact Entrepreneurs: Do not Measure the Size but the Influence","authors":"I. S. Darmo, H. Mulyadi","doi":"10.2991/aebmr.k.200131.035","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.035","url":null,"abstract":"— Industrial revolution 4.0 gives an extraordinary impact on the rise of widespread digitalization of influence in modern entrepreneurship. This study held to find out the magnitude of business impact analyze (BIA) of the innovation and the new business model and initiated by business startup; especially the influence of the business new values to the community. This qualitative research relies on data validity of literature studies which supported by depth-interview activities to 5 start-up entrepreneurs in the creative industry in East Jakarta, Indonesia. The results of this study indicate that most of success of entrepreneurial startup is not determined by firm or firm size, but is determined by how their business impact analysis (BIA) and innovation business models much influence the startup generates for the society’s welfare.","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132361026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/aebmr.k.200131.034
Y. Setiawan, T. Yuniarsih
— The lack of innovative employee behavior that is described by the phenomenon of decreasing and increasing performance of PT Perkebunan Nusantara VIII is a problem in company organization. If this problem is not addressed immediately, it will have an impact on the achievement of corporate management objectives, which in turn will affect the performance, productivity, and sustainability of the company. The purpose of research is to analyze about (1) knowledge creation and innovative behavior of employees of PT. Perkebunan Nusantara VIII (2) the influence of knowledge creation on innovative behavior of employees of PT. Perkebunan Nusantara VIII. Respondents in this study are employees of PT. Perkebunan Nusantara VIII. The population in this research is employees of PT Perkebunan Nusantara VIII which amounts to 16.815 people, with the minimum sample size amounted to 364 people.
{"title":"Knowledge Creation and Innovative Behavior in Industry 4.0","authors":"Y. Setiawan, T. Yuniarsih","doi":"10.2991/aebmr.k.200131.034","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.034","url":null,"abstract":"— The lack of innovative employee behavior that is described by the phenomenon of decreasing and increasing performance of PT Perkebunan Nusantara VIII is a problem in company organization. If this problem is not addressed immediately, it will have an impact on the achievement of corporate management objectives, which in turn will affect the performance, productivity, and sustainability of the company. The purpose of research is to analyze about (1) knowledge creation and innovative behavior of employees of PT. Perkebunan Nusantara VIII (2) the influence of knowledge creation on innovative behavior of employees of PT. Perkebunan Nusantara VIII. Respondents in this study are employees of PT. Perkebunan Nusantara VIII. The population in this research is employees of PT Perkebunan Nusantara VIII which amounts to 16.815 people, with the minimum sample size amounted to 364 people.","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131908750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/aebmr.k.200131.002
Agus, Rahayu, A. Jaelani, M. Arief
Nowadays, the rapid development of business world makes the competitions more increasing and challenging for each competitive company in running the business activities. Emotional bonds strategy which is done by PT. Bank Negara Indonesia, Tbk is development strategy by combining two or more goods or services to be a new product with extra value. BNI cooperates with a soccer club, Chelsea FC, by making products of pay-ment-cards with Chelsea series as brand combination in BNI. This research aims to (1) know the description about emotional bonds strategy, (2) know the description about emotional bonds in BNI’s customers, (3) know the description of loyalty level of BNI’s customers, (4) gain findings regarding how big emotional bonds influences the customers’ loyalty of BNIChelsea credit cards in Indonesian supporters of Chelsea’s fans club in Bandung. The object of this research is the customers of BNI-Chelsea credit cards in Indonesian supporters of Chelsea’s fans club in Bandung. The research is a descriptive verification with quantitative ap-proach and the method which is used is explanatory survey with simple random sampling technique, with 70 customers of BNI-Chelsea credit cards as the amount of the sample. The technique which is used to analyze the data is path analysis with a computer software, SPSS, as the tool. The results of this research show that emotional bonds influence the customers’ loyalties. From investigating the hypothesis examination, it can be known that emotional bonds positively influence the customers’ loyalties as BNI-Chelsea credit cards’
如今，商业世界的快速发展使得竞争更加激烈，每个有竞争力的公司在经营活动中都面临着挑战。情感纽带战略是由印尼国家银行(Bank Negara Indonesia, Tbk)完成的，是一种发展战略，通过将两种或两种以上的商品或服务结合在一起，成为一种具有额外价值的新产品。BNI与切尔西足球俱乐部合作，在BNI生产以切尔西系列为品牌组合的支付卡产品。本研究旨在(1)了解关于情感纽带策略的描述，(2)了解BNI客户中关于情感纽带的描述，(3)了解BNI客户忠诚度水平的描述，(4)在万隆切尔西球迷俱乐部的印度尼西亚支持者中，获得关于情感纽带对BNI信用卡客户忠诚度的影响的研究结果。本研究的对象是印尼万隆切尔西球迷俱乐部的BNI-Chelsea信用卡客户。本研究采用定量方法进行描述性验证，使用的方法是简单随机抽样技术的解释性调查，样本数量为70名BNI-Chelsea信用卡客户。数据分析采用的技术是路径分析，以SPSS软件为工具。本研究结果表明，情感纽带影响顾客的忠诚度。通过对假设检验的调查可知，情感纽带对BNI-Chelsea信用卡的顾客忠诚度有正向影响。
{"title":"Customer’s Emotional Bond Effects of Customer Loyalty on Cross Industry","authors":"Agus, Rahayu, A. Jaelani, M. Arief","doi":"10.2991/aebmr.k.200131.002","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.002","url":null,"abstract":"Nowadays, the rapid development of business world makes the competitions more increasing and challenging for each competitive company in running the business activities. Emotional bonds strategy which is done by PT. Bank Negara Indonesia, Tbk is development strategy by combining two or more goods or services to be a new product with extra value. BNI cooperates with a soccer club, Chelsea FC, by making products of pay-ment-cards with Chelsea series as brand combination in BNI. This research aims to (1) know the description about emotional bonds strategy, (2) know the description about emotional bonds in BNI’s customers, (3) know the description of loyalty level of BNI’s customers, (4) gain findings regarding how big emotional bonds influences the customers’ loyalty of BNIChelsea credit cards in Indonesian supporters of Chelsea’s fans club in Bandung. The object of this research is the customers of BNI-Chelsea credit cards in Indonesian supporters of Chelsea’s fans club in Bandung. The research is a descriptive verification with quantitative ap-proach and the method which is used is explanatory survey with simple random sampling technique, with 70 customers of BNI-Chelsea credit cards as the amount of the sample. The technique which is used to analyze the data is path analysis with a computer software, SPSS, as the tool. The results of this research show that emotional bonds influence the customers’ loyalties. From investigating the hypothesis examination, it can be known that emotional bonds positively influence the customers’ loyalties as BNI-Chelsea credit cards’","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133613120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.2991/aebmr.k.200131.055
O. Sandjaja, K. Wardhani
— This research objective is understanding forms of organizational citizenship behavior found on teachers in religion based private schools. Organizational citizenship behavior or OCB, is an individual behavior that is discretionary not directly or explicitly recognized by the formal reward system, and in the aggregate promotes the efficient and effective functioning of the organization. There are five dimensions characterizing OCB, which are altruism, conscientiousness, sportsmanship, courtesy, and civic virtue. This research was implemented in school X, one of religion based private schools in Surabaya. There were 6 teachers as total subject and data were collected with interviews and observation. Further analysis was using triangulation analysis techniques on data resources. Form the data analysis result has obtained a result that there were several forms of OCB that characterized behavior dimensions from the OCB.
{"title":"Organizational Citizenship Behavior on Teacher, Case Study of School X","authors":"O. Sandjaja, K. Wardhani","doi":"10.2991/aebmr.k.200131.055","DOIUrl":"https://doi.org/10.2991/aebmr.k.200131.055","url":null,"abstract":"— This research objective is understanding forms of organizational citizenship behavior found on teachers in religion based private schools. Organizational citizenship behavior or OCB, is an individual behavior that is discretionary not directly or explicitly recognized by the formal reward system, and in the aggregate promotes the efficient and effective functioning of the organization. There are five dimensions characterizing OCB, which are altruism, conscientiousness, sportsmanship, courtesy, and civic virtue. This research was implemented in school X, one of religion based private schools in Surabaya. There were 6 teachers as total subject and data were collected with interviews and observation. Further analysis was using triangulation analysis techniques on data resources. Form the data analysis result has obtained a result that there were several forms of OCB that characterized behavior dimensions from the OCB.","PeriodicalId":365232,"journal":{"name":"Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132931116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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