Pub Date : 2023-08-30DOI: 10.5604/01.3001.0053.8607
Tomasz F. de Rosset
In spring 2023, the Gdansk publishers: słowo/obraz terytoria released the first volume of Krzysztof Pomian’sstudy Muzeum. Historia światowa [World History of theMuseum]. It launches the Polish edition of the monumentalthree-volume work published by Éditions Gallimard in Pariswhich is the first study of the universal history of the museum.This is more than a book, it’s a monument! (Plus qu’un livre,un monument!) is what Fabien Simode wrote in the l’OEilmonthly (March 2021). At present rarely are such historicallybroad studies released, possibly because of authors’ fear ofbeing potentially accused of postmodernist meta-narrative.In this case, the work is a comprehensive synthesis in view ofthe entailed chronology, geography, and thematic range. Thediscussed volume Od skarbca do muzeum [From a TreasureChamber to the Museum] recently published for Polish readerstackles the process of European collectorship crystalizingand first museums being its consequence, mainly Italian andseveral northern ones, from the Capitoline Museum in Rome(1471) up to London’s British Museum (1753). Subsequentvolumes are already being prepared. Titled L’ancrage européen,1789–1850, the second one is dedicated to the historyof the museum consolidating into a permanent and significantelement of European culture, close to the institution weknow today: started by the revolutionary Louvre (1793), thishistory is created by the vast part of the major museums oftoday’s Western Europe. Finally, volume three A la conquêtedu monde, 1850–2020 is the most extensive of them all bothchronologically and territorially, as well as in view of the numberof museums and their activity discussed. Author’s considerationsencompass museums’ expansion to Eastern Europeincluding Russia, and then eventually to the rest of the world:Asia, Africa, both Americas, mainly the territories connectedwith the West through colonial bonds; the United States, beingthe area where today’s dominating world centres havebeen formed, is analysed separately. At that point the book’stitle: world history, gains its full relevance, and relates both tothe interwar period in the democratic and totalitarian world,WW II, and to the long contemporary era.
2023年春，格但斯克出版社:słowo/obraz terytoria出版了krzysztofpomian的研究博物馆第一卷。Historia światowa[博物馆的世界历史]。它推出了由Éditions Gallimard在巴黎出版的具有纪念意义的三卷本作品的波兰版，这是该博物馆全球历史的第一次研究。这不仅仅是一本书，更是一座纪念碑!(Plus qu 'un livre,un monument!)这是法比安·西莫德(Fabien Simode)在《l ' eilmonthly》(2021年3月)上写的。目前很少有如此广泛的历史研究发表，可能是因为作者担心被指责为后现代主义元叙事。在这种情况下，鉴于所涉及的时间、地理和主题范围，这项工作是一个全面的综合。最近为波兰读者出版的讨论卷《从宝库到博物馆》(Od skarbca do Museum)讲述了欧洲收藏的结晶过程，以及由此产生的首批博物馆，主要是意大利和几个北方博物馆，从罗马的卡比托利欧博物馆(1471年)到伦敦的大英博物馆(1753年)。后续卷已经在准备中。第二个展览名为《欧洲大革命，1789-1850》，致力于博物馆成为欧洲文化永久重要元素的历史，接近我们今天所知道的机构:由革命性的卢浮宫(1793)开始，这段历史是由今天西欧大部分主要博物馆创造的。最后，第三卷《A la conquêtedu monde, 1850-2020》在时间和地域上都是最广泛的，同时考虑到博物馆的数量及其所讨论的活动。作者考虑了罗盘博物馆向东欧(包括俄罗斯)的扩张，然后最终扩展到世界其他地区:亚洲、非洲、两个美洲，主要是通过殖民关系与西方相连的地区;美国是当今主要的世界中心形成的地区，因此要单独分析。在这一点上，这本书的标题:世界历史，获得了充分的相关性，并涉及到民主和极权世界的两次世界大战之间的时期，第二次世界大战，以及漫长的当代时代。
{"title":"WORLD HISTORY OF THE MUSEUM: KRZYSZTOFPOMIAN’S STORY OF THE WORLD OF PEOPLEAND OBJECTS (1)","authors":"Tomasz F. de Rosset","doi":"10.5604/01.3001.0053.8607","DOIUrl":"https://doi.org/10.5604/01.3001.0053.8607","url":null,"abstract":"In spring 2023, the Gdansk publishers: słowo/obraz terytoria released the first volume of Krzysztof Pomian’sstudy Muzeum. Historia światowa [World History of theMuseum]. It launches the Polish edition of the monumentalthree-volume work published by Éditions Gallimard in Pariswhich is the first study of the universal history of the museum.This is more than a book, it’s a monument! (Plus qu’un livre,un monument!) is what Fabien Simode wrote in the l’OEilmonthly (March 2021). At present rarely are such historicallybroad studies released, possibly because of authors’ fear ofbeing potentially accused of postmodernist meta-narrative.In this case, the work is a comprehensive synthesis in view ofthe entailed chronology, geography, and thematic range. Thediscussed volume Od skarbca do muzeum [From a TreasureChamber to the Museum] recently published for Polish readerstackles the process of European collectorship crystalizingand first museums being its consequence, mainly Italian andseveral northern ones, from the Capitoline Museum in Rome(1471) up to London’s British Museum (1753). Subsequentvolumes are already being prepared. Titled L’ancrage européen,1789–1850, the second one is dedicated to the historyof the museum consolidating into a permanent and significantelement of European culture, close to the institution weknow today: started by the revolutionary Louvre (1793), thishistory is created by the vast part of the major museums oftoday’s Western Europe. Finally, volume three A la conquêtedu monde, 1850–2020 is the most extensive of them all bothchronologically and territorially, as well as in view of the numberof museums and their activity discussed. Author’s considerationsencompass museums’ expansion to Eastern Europeincluding Russia, and then eventually to the rest of the world:Asia, Africa, both Americas, mainly the territories connectedwith the West through colonial bonds; the United States, beingthe area where today’s dominating world centres havebeen formed, is analysed separately. At that point the book’stitle: world history, gains its full relevance, and relates both tothe interwar period in the democratic and totalitarian world,WW II, and to the long contemporary era.","PeriodicalId":36577,"journal":{"name":"Muzealnictwo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136242558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-02DOI: 10.5604/01.3001.0053.7751
Tomasz Suma, Agata Matyschok-Nyckowska
The story of a painting by Carl Friedrich Schulz(1796–1866) from the collection of the Museum of Postand Telecommunication in Wroclaw is discussed. The workhas not as yet been presented to the public; neither has itbeen the object of researchers’ interest. Until the momentwhen this paper was written it had remained unstudied asfor its provenance and had not featured in any catalogueof artworks of Polish artistic collections. The paper is thusthe first presentation of Schulz’s painting being the resultof the investigation of Museum’s curators aiming at identifyingthe provenance and attribution of the previously unknownwork.
{"title":"CARL FRIEDRICH SCHULZ’S PAINTINGRE-DISCOVERED AT THE MUSEUM OF POST ANDTELECOMMUNICATION IN WROCLAW","authors":"Tomasz Suma, Agata Matyschok-Nyckowska","doi":"10.5604/01.3001.0053.7751","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7751","url":null,"abstract":"The story of a painting by Carl Friedrich Schulz(1796–1866) from the collection of the Museum of Postand Telecommunication in Wroclaw is discussed. The workhas not as yet been presented to the public; neither has itbeen the object of researchers’ interest. Until the momentwhen this paper was written it had remained unstudied asfor its provenance and had not featured in any catalogueof artworks of Polish artistic collections. The paper is thusthe first presentation of Schulz’s painting being the resultof the investigation of Museum’s curators aiming at identifyingthe provenance and attribution of the previously unknownwork.","PeriodicalId":36577,"journal":{"name":"Muzealnictwo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135066337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-24DOI: 10.5604/01.3001.0053.7679
Piotr Majewski
-
-
{"title":"KRYPTONIM „MUZEUM”I INNE… O MOŻLIWOŚCIWYKORZYSTANIA ŹRÓDEŁZGROMADZONYCHW INSTYTUCIE PAMIĘCINARODOWEJ DO BADAŃNAD DZIEJAMI POLSKIEGOMUZEALNICTWAPO ROKU 1945","authors":"Piotr Majewski","doi":"10.5604/01.3001.0053.7679","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7679","url":null,"abstract":"<jats:p>-</jats:p>","PeriodicalId":36577,"journal":{"name":"Muzealnictwo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139356138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-20DOI: 10.5604/01.3001.0053.7586
Adam Barbasiewicz
In 2022, the Wydawnictwo UniwersytetuGdańskiego published Umowy w działalności muzeów.Zagadnienia publicznoprawne [Contracts in MuseumOperations. Public-law Aspects] by Paulina Gwoździewicz-Matan. It is a supplement to the book by Paulina Gwoździewicz-Matan. Iwona Gredka-Ligarska, and Prof. Wojciech W. KowalskiUmowy w działalności muzeów. Prawo cywilne. Prawo autorskie[Contracts in Museum Operations. Civil Law. Copyright].The study’s Author does not deal with the application of thecorpus of public law to museum operations, but with the selectedissues related to the specificity of museums’ activityaimed at amassing and protecting collections. The first sectionsof the study tackle the legal status of museums and theimpact of subsequent regulations of public law on the contractsconcluded by museums, beginning with the basic act,namely the Act on Museums. Subsequently, the Author proceedsto analysing the Act of 11 September 2019 on PublicProcurement Law as well as fiscal regulations in the contextof such contracts. In the following chapters, the applicationof the provisions of the Act on the Security of Personal Dataand regulations concerning the disclosure of contracts by themuseums which are public sector units are discussed. A valuablecomplement to the study can be found in a set of contracttemplates contained in an Annex; they actually translate intothe summing up of the conclusions presented in the study andalso resulting from the study Contracts in Museum Operations.Civil Law. Copyright. The Annex contains the set of contracttemplates most frequently used by museums. The discussedstudy should be found in the book collection of every individualdealing with the legal aspects of museum operations.
2022 年，Wydawnictwo UniwersytetuGdańskiego 出版了 Paulina Gwoździewicz-Matan 所著的《Umowy w działalności muzeów.Zagadnienia publicznoprawne》[《博物馆运营中的合同。 公法方面》]。本书是对 Paulina Gwoździewicz-Matan 所著书目的补充。Iwona Gredka-Ligarska, and Prof. Wojciech W. KowalskiUmowy w działalności muzeów.网络课程。本研究的作者并不关注公法体系在博物馆运作中的应用，而是关注与博物馆旨在积累和保护藏品的活动的特殊性相关的选定问题。研究报告的第一部分涉及博物馆的法律地位以及后续公法条例对博物馆签订合同的影响，首先是基本法案，即《博物馆法》。随后，作者开始分析 2019 年 9 月 11 日颁布的《公共采购法》以及与此类合同相关的财政法规。在接下来的章节中，作者将讨论《个人数据安全法》条款的适用情况，以及作为公共部门单位的博物馆披露合同的相关规定。附件中的一套合同模板是对本研究的宝贵补充；这些模板实际上是对本研究中提出的结论的总结，也是《博物馆运营中的合同：民法》研究的成果。版权。附件中包含了博物馆最常用的一套合同模板。每一个从事博物馆运营法律工作的人都应在自己的藏书中找到所讨论的研究报告。
{"title":"CONTRACTS IN MUSEUM OPERATIONS.PUBLIC-LAW ASPECTS","authors":"Adam Barbasiewicz","doi":"10.5604/01.3001.0053.7586","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7586","url":null,"abstract":"In 2022, the Wydawnictwo UniwersytetuGdańskiego published Umowy w działalności muzeów.Zagadnienia publicznoprawne [Contracts in MuseumOperations. Public-law Aspects] by Paulina Gwoździewicz-Matan. It is a supplement to the book by Paulina Gwoździewicz-Matan. Iwona Gredka-Ligarska, and Prof. Wojciech W. KowalskiUmowy w działalności muzeów. Prawo cywilne. Prawo autorskie[Contracts in Museum Operations. Civil Law. Copyright].The study’s Author does not deal with the application of thecorpus of public law to museum operations, but with the selectedissues related to the specificity of museums’ activityaimed at amassing and protecting collections. The first sectionsof the study tackle the legal status of museums and theimpact of subsequent regulations of public law on the contractsconcluded by museums, beginning with the basic act,namely the Act on Museums. Subsequently, the Author proceedsto analysing the Act of 11 September 2019 on PublicProcurement Law as well as fiscal regulations in the contextof such contracts. In the following chapters, the applicationof the provisions of the Act on the Security of Personal Dataand regulations concerning the disclosure of contracts by themuseums which are public sector units are discussed. A valuablecomplement to the study can be found in a set of contracttemplates contained in an Annex; they actually translate intothe summing up of the conclusions presented in the study andalso resulting from the study Contracts in Museum Operations.Civil Law. Copyright. The Annex contains the set of contracttemplates most frequently used by museums. The discussedstudy should be found in the book collection of every individualdealing with the legal aspects of museum operations.","PeriodicalId":36577,"journal":{"name":"Muzealnictwo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139357339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-23DOI: 10.5604/01.3001.0053.7143
Olivia Rybak-Karkosz
NFT gained widespread popularity in 2021, andworld museums are the ones that have taken an interestin it. It was due to the financial problems caused by theCOVID-19 pandemic. Creating an NFT of the museumsartwork and its sale is to be one of the solutions. In thispaper, the Author analyses challenges and opportunitiesregarding the creation and sale of NFTs by museums inthe eyes of Article 9 of the Act on Museums. This artilesemphasizes selected opportunities and challenges, suchas the instability of the value of cryptocurrency, viewersinterest in NFTs, the correlation between the ownership ofan NFT and the museums artwork, and, last but not least,the equipment and staffing requirements. Before makingthe final decision, museums would have to face them. Thepenultimate part of the paper includes Polish museumprofessionals opinions on this topic.
{"title":"CREATION AND SALE OF NFTS AS ANOPPORTUNITY AND CHALLENGE FORCONTEMPORARY MUSEUMS","authors":"Olivia Rybak-Karkosz","doi":"10.5604/01.3001.0053.7143","DOIUrl":"https://doi.org/10.5604/01.3001.0053.7143","url":null,"abstract":"NFT gained widespread popularity in 2021, andworld museums are the ones that have taken an interestin it. It was due to the financial problems caused by theCOVID-19 pandemic. Creating an NFT of the museumsartwork and its sale is to be one of the solutions. In thispaper, the Author analyses challenges and opportunitiesregarding the creation and sale of NFTs by museums inthe eyes of Article 9 of the Act on Museums. This artilesemphasizes selected opportunities and challenges, suchas the instability of the value of cryptocurrency, viewersinterest in NFTs, the correlation between the ownership ofan NFT and the museums artwork, and, last but not least,the equipment and staffing requirements. Before makingthe final decision, museums would have to face them. Thepenultimate part of the paper includes Polish museumprofessionals opinions on this topic.","PeriodicalId":36577,"journal":{"name":"Muzealnictwo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44511388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-18DOI: 10.5604/01.3001.0053.5980
Anna Głowa
The importance of provenance research forplacing objects of originally unknown origins within a widerhistorical context is discussed. The issue is tackled on theexample of a less known group of historic objects at theJagiellonian University Museum: several dozens fragmentsof textiles from Egypt dating from Late Antiquity.
{"title":"HISTORY IN SCRAPS OF FABRIC. ON THEPROVENANCE OF SOME DOZEN FRAGMENTSOF LATE ANTIQUITY TEXTILES AT THEJAGIELLONIAN UNIVERSITY MUSEUM","authors":"Anna Głowa","doi":"10.5604/01.3001.0053.5980","DOIUrl":"https://doi.org/10.5604/01.3001.0053.5980","url":null,"abstract":"The importance of provenance research forplacing objects of originally unknown origins within a widerhistorical context is discussed. The issue is tackled on theexample of a less known group of historic objects at theJagiellonian University Museum: several dozens fragmentsof textiles from Egypt dating from Late Antiquity.","PeriodicalId":36577,"journal":{"name":"Muzealnictwo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41960069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-16DOI: 10.5604/01.3001.0053.5960
Tomisław Giergiel
The Museum of the Sandomierz Region wasone of the more thriving tourism-and-sightseeing-relatedinstitutions of the Second Polish Republic. The papers aimis to show the history of its establishment and developmentin the first years of its operation, previously in literatureshown only in very general terms, without resorting to allthe sources. The first historic piece: an urn excavated closeto Linw was donated for the collection by AleksanderPatkowski nicknamed father of Polish regionalism.An attempt is made to reconstruct the foundation ofthe Museums first collection. Table 1 shows the dynamicsof the acquisitions in subsequent years. Apart from singledonations, Museums heritage pieces came from amateurexcavations or individual donors, and with time artefacts wereprovided mainly by professional archaeological research. Theartefacts were considered worthy of display, that is why, in1921, the Museum was opened in a provisional facility. In 1923,a catalogue of the archaeological collection was published.The Museum proved to be successful logistically and interms of tourism and regionalism, this demonstrated by theturnout in the first years of its operation shown in Table 2. Theproblem of the lack of Museums permanent seat was solvedthrough acquiring a plot of land and having its own premisesraised. The story of the opening of the seat of the branch ofthe Polish Tourist and Sightseeing Society, PTK, and of theMuseum of the Sandomierz Region in 1925 is presented inthe paper. It was the first in Poland building owned by PTK,and the Museum took up much of its space. The processof organizing the institution climaxed with a permanentexhibition having been opened to the public. The Museumof the Sandomierz Region was the fourteenth institution ofthe type run by PTK after 1918. In the 1930s, it turned intoan icon of Polish tourism-and-sightseeing-related museology,while the presented reconstruction of its beginning revealsnumerous facts from the history of the activity of Polishsociety in the independent state.
{"title":"MUSEUM OF THE SANDOMIERZ REGION:GENESIS AND DEVELOPMENT","authors":"Tomisław Giergiel","doi":"10.5604/01.3001.0053.5960","DOIUrl":"https://doi.org/10.5604/01.3001.0053.5960","url":null,"abstract":"The Museum of the Sandomierz Region wasone of the more thriving tourism-and-sightseeing-relatedinstitutions of the Second Polish Republic. The papers aimis to show the history of its establishment and developmentin the first years of its operation, previously in literatureshown only in very general terms, without resorting to allthe sources. The first historic piece: an urn excavated closeto Linw was donated for the collection by AleksanderPatkowski nicknamed father of Polish regionalism.An attempt is made to reconstruct the foundation ofthe Museums first collection. Table 1 shows the dynamicsof the acquisitions in subsequent years. Apart from singledonations, Museums heritage pieces came from amateurexcavations or individual donors, and with time artefacts wereprovided mainly by professional archaeological research. Theartefacts were considered worthy of display, that is why, in1921, the Museum was opened in a provisional facility. In 1923,a catalogue of the archaeological collection was published.The Museum proved to be successful logistically and interms of tourism and regionalism, this demonstrated by theturnout in the first years of its operation shown in Table 2. Theproblem of the lack of Museums permanent seat was solvedthrough acquiring a plot of land and having its own premisesraised. The story of the opening of the seat of the branch ofthe Polish Tourist and Sightseeing Society, PTK, and of theMuseum of the Sandomierz Region in 1925 is presented inthe paper. It was the first in Poland building owned by PTK,and the Museum took up much of its space. The processof organizing the institution climaxed with a permanentexhibition having been opened to the public. The Museumof the Sandomierz Region was the fourteenth institution ofthe type run by PTK after 1918. In the 1930s, it turned intoan icon of Polish tourism-and-sightseeing-related museology,while the presented reconstruction of its beginning revealsnumerous facts from the history of the activity of Polishsociety in the independent state.","PeriodicalId":36577,"journal":{"name":"Muzealnictwo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43559762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-09DOI: 10.5604/01.3001.0053.4737
K. Mieczkowska
Between March and August 2022, the NationalMuseum in Lublin mounted the first in Poland exhibition ofthe Polish painter Tamara Lempicka. The number of publicwho visited it reached 86,667, which made it an event of thehighest turn-out in Poland.An attempt to analyse the wonder of Lempickas communicationsuccess, the unwavering interest in her personalityand art, has been made by the Author. This effortwas helped through reaching the current carriers of herbrand, namely contemporary fashion designers, authorsof adverts, films, or literature pieces. The Author analysedthe results of the research conducted during the Exhibition,amounting to 1,544 surveys in total. The studys purposewas to verify publics satisfaction, locations visitors hadcome from, source of information on the Exhibition, efficiencyof the Museums communication endeavours,and the publics profile. The visitors considered thefollowing to have been the Exhibitions strongest points(by order of preference); exhibits, topic, layout, narrative,curators concept, and the design. Interestingly, when theExhibition was open to the public and the advertising andinforming campaign was being implemented, the administratorsof social media observed a significant increase inthe number of visitors, The Facebook profile witnessed theincrease by 54.8 per cent versus the previous five months,while the Instagram accounts visits grew by as many as202.6 per cent.Furthermore, also the campaign promoting the eventwas analysed; it was not limited either to the Internet orexternal advertising, but was also conducted at the venuewhere the Exhibition was held. The power of socialmedia was efficiently used and consciously managed by theExhibition organizers, which substantially contributed to popularizingthe project.
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