首页 > 最新文献

Emerald Emerging Markets Case Studies最新文献

英文 中文
ICICI Lombard’s predicament post-acquisition of Bharti AXA ICICI Lombard 收购 Bharti AXA 后的困境
Q4 Social Sciences Pub Date : 2023-12-08 DOI: 10.1108/eemcs-06-2022-0218
Maya Vimal Pandey, Arunaditya Sahay, Abhijit Kumar Chattoraj
Learning outcomesThe objective of writing this case study is to allow management students to engage with the complexities of mergers and acquisitions (M&As) in the insurance sector in an emerging economy like India. Upon completion of this case study, the students will be able to critically evaluate the business environment of the insurance sector of a developing economy like India, analyse the impact of M&As on the insurance industry of India, appraise the post-merger consequences and strategies to deal with these consequences, assess the applicability of market power and growth theories in the context of M&As and develop a strategic action plan for handling post-merger challenges.Case overview/synopsisOn 3 September 2021, the Insurance Regulatory and Development Authority of India (IRDAI) approved the “Scheme” related to the merger of the non-life insurance division of Bharti AXA General Insurance Company Limited (“Bharti AXA”) with ICICI Lombard General Insurance Company Limited (“ICICI Lombard”). Earlier, on 21 August 2020, the boards of the companies had approved entering into definitive agreements through a scheme of arrangement. The merger received approvals from different regulatory bodies as mandated (Gandhi et al., 2023). Bhargav Dasgupta, managing director and Chief Executive Officer of ICICI Lombard, stated, “This is a landmark step in the journey of ICICI Lombard, and we are confident that this transaction would be value accretive for our shareholders” (FE Bureau, 2020). However, the merger posed a dilemma for Dasgupta and the management regarding crop insurance owing to its impact on profitability. Crop insurance historically had high claim ratios nearing 135% for ICICI Lombard for financial year 2018. The company ceased to underwrite this product from 2019 onwards (TNN, 2019). However, ICICI Lombard had to fulfil the three-year commitment made by Bharti AXA to the state governments of Maharashtra and Karnataka towards crop insurance. It was a scheme initiated by the Government of India, covering farmers against losses due to cyclonic rains, rainfall deficits and other unforeseen calamities. Dasgupta faced a challenge in managing the interests of the farmers and the company’s shareholders while balancing profitability, which had already been impacted by the COVID-19 pandemic. This case study delves into post-merger complexities in the financial sector non-life insurance industry in emerging countries like India.Complexity academic levelThis case study is suitable for undergraduate and post-graduate management students and executives from the insurance industry.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 11: Strategy.
学习成果撰写本案例研究的目的是让管理专业的学生了解印度等新兴经济体保险行业并购(M&As)的复杂性。完成本案例研究后,学生将能够批判性地评估印度等发展中经济体保险业的商业环境,分析并购对印度保险业的影响,评估并购后的后果和应对这些后果的策略,评估市场力量和增长理论在并购背景下的适用性,并制定处理并购后挑战的战略行动计划。2021年9月3日,印度保险监管和发展局(IRDAI)批准了有关Bharti AXA General Insurance Company Limited(“Bharti AXA”)与ICICI Lombard General Insurance Company Limited(“ICICI Lombard”)的非寿险部门合并的“计划”。早些时候,2020年8月21日,两家公司的董事会批准通过一项安排方案达成最终协议。合并得到了不同监管机构的批准(Gandhi et al., 2023)。ICICI Lombard董事总经理兼首席执行官Bhargav Dasgupta表示:“这是ICICI Lombard旅程中具有里程碑意义的一步,我们相信此次交易将为我们的股东带来增值”(FE Bureau, 2020)。然而,由于对盈利能力的影响,合并使Dasgupta和管理层在农作物保险方面陷入两难境地。ICICI Lombard在2018财年的农作物保险历史上的索赔率接近135%。该公司自2019年起停止承保该产品(TNN, 2019)。然而,ICICI Lombard必须履行Bharti AXA向马哈拉施特拉邦和卡纳塔克邦政府做出的为期三年的农作物保险承诺。这是印度政府发起的一项计划,为农民提供旋风降雨、降雨不足和其他不可预见的灾害造成的损失赔偿。达斯古普塔面临的挑战是,既要管理农民和公司股东的利益,又要平衡已经受到COVID-19大流行影响的盈利能力。本案例研究深入探讨了印度等新兴国家金融部门非寿险行业合并后的复杂性。本案例研究适合管理专业的本科生和研究生以及保险行业的高管。补充材料教学笔记只供教育工作者使用。主题codeCSS 11:策略。
{"title":"ICICI Lombard’s predicament post-acquisition of Bharti AXA","authors":"Maya Vimal Pandey, Arunaditya Sahay, Abhijit Kumar Chattoraj","doi":"10.1108/eemcs-06-2022-0218","DOIUrl":"https://doi.org/10.1108/eemcs-06-2022-0218","url":null,"abstract":"Learning outcomes\u0000The objective of writing this case study is to allow management students to engage with the complexities of mergers and acquisitions (M&As) in the insurance sector in an emerging economy like India. Upon completion of this case study, the students will be able to critically evaluate the business environment of the insurance sector of a developing economy like India, analyse the impact of M&As on the insurance industry of India, appraise the post-merger consequences and strategies to deal with these consequences, assess the applicability of market power and growth theories in the context of M&As and develop a strategic action plan for handling post-merger challenges.\u0000\u0000Case overview/synopsis\u0000On 3 September 2021, the Insurance Regulatory and Development Authority of India (IRDAI) approved the “Scheme” related to the merger of the non-life insurance division of Bharti AXA General Insurance Company Limited (“Bharti AXA”) with ICICI Lombard General Insurance Company Limited (“ICICI Lombard”). Earlier, on 21 August 2020, the boards of the companies had approved entering into definitive agreements through a scheme of arrangement. The merger received approvals from different regulatory bodies as mandated (Gandhi et al., 2023). Bhargav Dasgupta, managing director and Chief Executive Officer of ICICI Lombard, stated, “This is a landmark step in the journey of ICICI Lombard, and we are confident that this transaction would be value accretive for our shareholders” (FE Bureau, 2020). However, the merger posed a dilemma for Dasgupta and the management regarding crop insurance owing to its impact on profitability. Crop insurance historically had high claim ratios nearing 135% for ICICI Lombard for financial year 2018. The company ceased to underwrite this product from 2019 onwards (TNN, 2019). However, ICICI Lombard had to fulfil the three-year commitment made by Bharti AXA to the state governments of Maharashtra and Karnataka towards crop insurance. It was a scheme initiated by the Government of India, covering farmers against losses due to cyclonic rains, rainfall deficits and other unforeseen calamities. Dasgupta faced a challenge in managing the interests of the farmers and the company’s shareholders while balancing profitability, which had already been impacted by the COVID-19 pandemic. This case study delves into post-merger complexities in the financial sector non-life insurance industry in emerging countries like India.\u0000\u0000Complexity academic level\u0000This case study is suitable for undergraduate and post-graduate management students and executives from the insurance industry.\u0000\u0000Supplementary materials\u0000Teaching notes are available for educators only.\u0000\u0000Subject code\u0000CSS 11: Strategy.\u0000","PeriodicalId":36648,"journal":{"name":"Emerald Emerging Markets Case Studies","volume":"29 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138589727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Café Galavis: the challenge of internationalization of a family business 加拉维斯咖啡馆:家族企业国际化的挑战
Q4 Social Sciences Pub Date : 2023-12-07 DOI: 10.1108/eemcs-04-2023-0105
Juan Ernesto Perez Perez
Learning outcomesUpon completion of this case study, students will be able to identify the main conceptual foundations of strategy in international business, determine the strategy of entry into a country through the analysis of dual pressures and propose the mode of entry into a country by analyzing the sources of competitive advantage in a firm’s value chain.Case overview/synopsisCafé Galavis stood out as one of the most outstanding family businesses in industrial development, with a century-long trajectory in the production and sale of roasted and ground coffee in Cucuta, Colombia. However, in 2015, the diplomatic, humanitarian and economic crisis between the governments of Colombia and Venezuela led to the indefinite closure of the Colombian–Venezuelan border. As a result, the illegal coffee trade increased, and competition from traditional brands significantly affected sales, leading to financial difficulties and an urgent need for change in senior management. In addition, the demise of the manager who had been leading the company until 2018 exacerbated the business situation. Juan Francisco Yáñez, the new manager, joined the management of an emblematic company. From his first years of management, he implemented different strategies related to organizational policies, production, innovation and export of products to achieve stability. For the year 2023, the challenges for the new CEO were to lead a brand with more than a century of tradition and business roots and to enter new markets, owing to the high dependence on the Venezuelan market. Which countries should they enter in the internationalization process? Furthermore, what type of strategy and entry mode should Café Galavis implement to penetrate new markets? These were some of the challenges faced by the CEO; therefore, he required objective information to make decisions in consensus with his collaborators.Complexity academic levelThis case study is suitable for students of postgraduate academic programs in knowledge areas of international management, international business or MBA.Supplementary materialTeaching notes are available for educators only.Subject codeCSS 5: International business.
学习成果完成本案例研究后,学生将能够识别国际商业战略的主要概念基础,通过分析双重压力确定进入一个国家的战略,并通过分析公司价值链中竞争优势的来源提出进入一个国家的模式。在哥伦比亚库库塔,af Galavis是工业发展中最杰出的家族企业之一,在烘焙和磨碎咖啡的生产和销售方面有着长达一个世纪的历史。然而,在2015年,哥伦比亚和委内瑞拉政府之间的外交、人道主义和经济危机导致哥伦比亚和委内瑞拉边境无限期关闭。因此,非法咖啡贸易增加,来自传统品牌的竞争严重影响了销售,导致财务困难,迫切需要更换高级管理层。此外,直到2018年一直领导公司的经理的去世加剧了业务形势。胡安·弗朗西斯科Yáñez,新经理,加入了一个象征性公司的管理层。从他管理的头几年开始,他实施了与组织政策、生产、创新和产品出口相关的不同战略,以实现稳定。对于2023年,由于对委内瑞拉市场的高度依赖,新CEO面临的挑战是领导一个拥有一个多世纪传统和业务根基的品牌,并进入新的市场。国际化进程中应该进入哪些国家?再者,caf Galavis应该采取什么样的策略和进入模式来渗透新市场?这些都是CEO面临的一些挑战;因此,他需要客观的信息来与合作者达成一致的决策。本案例研究适用于国际管理、国际商务或MBA知识领域的研究生学术课程的学生。补充材料教学笔记只供教育工作者使用。科目codeCSS 5:国际商务。
{"title":"Café Galavis: the challenge of internationalization of a family business","authors":"Juan Ernesto Perez Perez","doi":"10.1108/eemcs-04-2023-0105","DOIUrl":"https://doi.org/10.1108/eemcs-04-2023-0105","url":null,"abstract":"Learning outcomes\u0000Upon completion of this case study, students will be able to identify the main conceptual foundations of strategy in international business, determine the strategy of entry into a country through the analysis of dual pressures and propose the mode of entry into a country by analyzing the sources of competitive advantage in a firm’s value chain.\u0000\u0000Case overview/synopsis\u0000Café Galavis stood out as one of the most outstanding family businesses in industrial development, with a century-long trajectory in the production and sale of roasted and ground coffee in Cucuta, Colombia. However, in 2015, the diplomatic, humanitarian and economic crisis between the governments of Colombia and Venezuela led to the indefinite closure of the Colombian–Venezuelan border. As a result, the illegal coffee trade increased, and competition from traditional brands significantly affected sales, leading to financial difficulties and an urgent need for change in senior management. In addition, the demise of the manager who had been leading the company until 2018 exacerbated the business situation. Juan Francisco Yáñez, the new manager, joined the management of an emblematic company. From his first years of management, he implemented different strategies related to organizational policies, production, innovation and export of products to achieve stability. For the year 2023, the challenges for the new CEO were to lead a brand with more than a century of tradition and business roots and to enter new markets, owing to the high dependence on the Venezuelan market. Which countries should they enter in the internationalization process? Furthermore, what type of strategy and entry mode should Café Galavis implement to penetrate new markets? These were some of the challenges faced by the CEO; therefore, he required objective information to make decisions in consensus with his collaborators.\u0000\u0000Complexity academic level\u0000This case study is suitable for students of postgraduate academic programs in knowledge areas of international management, international business or MBA.\u0000\u0000Supplementary material\u0000Teaching notes are available for educators only.\u0000\u0000Subject code\u0000CSS 5: International business.\u0000","PeriodicalId":36648,"journal":{"name":"Emerald Emerging Markets Case Studies","volume":"59 34","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138592546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Universal Heater Industries: managing conflict with a distributor Universal Heater Industries:处理与分销商的冲突
Q4 Social Sciences Pub Date : 2023-12-06 DOI: 10.1108/eemcs-03-2023-0087
Manoj Gour Chintaluri, B. Subramanian R.
Learning outcomesThis case study exposes students to conflicts with distributors, escalated scenarios of a trade association and the possible repercussions of such a scenario. Upon completion of this case study, the students will be able to understand the critical success factors for a distribution setup and alignment of channels for driving growth; understand and manage the power dynamics with a stakeholder, like trade associations, distribution reach, fallacies in managing the distributors and identifying the gaps; critically evaluate negotiation opportunities when a trade association is not directly related to the principal organization.Case overview/synopsisThis case study showcased a conflict between the distributor and Universal Heater Industries (UHI), a leading player in the water heater business in India. In 2015, the global leadership of UHI identified India as an emerging market and undertook a complete management overhaul to implement a new growth plan. Several measures were put in place that leveraged the global product portfolio and new people were appointed to push the agenda. Manish Singhal, the national sales head of UHI, selected Kerala as the pilot state to implement the new plan. However, the projects failed, as the distributor escalated the treatment meted out by UHI to the Electrical Trade Association (ETA). Trade associations have had a history of playing truant with players like UHI, and because of this, business came to a complete halt. The UHI and ETA teams met once; however, the suggested closure by ETA needed to be aligned with UHI’s interests. Singhal’s dilemma deepened, and they had to decide the next steps.Complexity academic levelThis case study is suitable for a postgraduate marketing course in a segment on managing channels, intermediaries, distribution management and channel conflicts. The uniqueness of this case is in the dimension of the trade association and managing the stakeholders.Supplementary materialTeaching notes are available for educators only.Subject codeCSS8: Marketing.
学习结果本案例研究让学生接触到与经销商的冲突、行业协会的升级场景以及这种场景可能产生的影响。完成本案例研究后,学生将能够理解分销设置和渠道对齐的关键成功因素,以推动增长;理解和管理利益相关者的权力动态,如行业协会、分销范围、管理分销商的谬误和识别差距;当行业协会与主要组织没有直接关系时,批判性地评估谈判机会。案例概述/概要本案例研究展示了经销商与印度热水器行业的领导者——通用热水器工业公司(UHI)之间的冲突。2015年,UHI的全球领导层将印度确定为新兴市场,并进行了全面的管理改革,以实施新的增长计划。实施了几项措施,以利用全球产品组合,并任命了新的人员来推动议程。UHI全国销售主管Manish Singhal选择喀拉拉邦作为实施新计划的试点州。然而,由于经销商升级了UHI对电气行业协会(ETA)的处理,这些项目失败了。行业协会与像UHI这样的公司有过逃学的历史,正因为如此,业务完全停顿了。全民保健队和埃塔队见过一次面;然而,埃塔建议的关闭需要与热岛的利益保持一致。辛格尔的困境加深了,他们必须决定下一步该怎么走。本案例研究适用于研究生市场营销课程中关于渠道管理、中介、分销管理和渠道冲突的部分。本案例的独特之处在于行业协会和利益相关者管理的维度。补充材料教学笔记只供教育工作者使用。科目codeCSS8:市场营销。
{"title":"Universal Heater Industries: managing conflict with a distributor","authors":"Manoj Gour Chintaluri, B. Subramanian R.","doi":"10.1108/eemcs-03-2023-0087","DOIUrl":"https://doi.org/10.1108/eemcs-03-2023-0087","url":null,"abstract":"Learning outcomes\u0000This case study exposes students to conflicts with distributors, escalated scenarios of a trade association and the possible repercussions of such a scenario. Upon completion of this case study, the students will be able to understand the critical success factors for a distribution setup and alignment of channels for driving growth; understand and manage the power dynamics with a stakeholder, like trade associations, distribution reach, fallacies in managing the distributors and identifying the gaps; critically evaluate negotiation opportunities when a trade association is not directly related to the principal organization.\u0000\u0000Case overview/synopsis\u0000This case study showcased a conflict between the distributor and Universal Heater Industries (UHI), a leading player in the water heater business in India. In 2015, the global leadership of UHI identified India as an emerging market and undertook a complete management overhaul to implement a new growth plan. Several measures were put in place that leveraged the global product portfolio and new people were appointed to push the agenda. Manish Singhal, the national sales head of UHI, selected Kerala as the pilot state to implement the new plan. However, the projects failed, as the distributor escalated the treatment meted out by UHI to the Electrical Trade Association (ETA). Trade associations have had a history of playing truant with players like UHI, and because of this, business came to a complete halt. The UHI and ETA teams met once; however, the suggested closure by ETA needed to be aligned with UHI’s interests. Singhal’s dilemma deepened, and they had to decide the next steps.\u0000\u0000Complexity academic level\u0000This case study is suitable for a postgraduate marketing course in a segment on managing channels, intermediaries, distribution management and channel conflicts. The uniqueness of this case is in the dimension of the trade association and managing the stakeholders.\u0000\u0000Supplementary material\u0000Teaching notes are available for educators only.\u0000\u0000Subject code\u0000CSS8: Marketing.\u0000","PeriodicalId":36648,"journal":{"name":"Emerald Emerging Markets Case Studies","volume":"89 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138595801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gattani Industries: growth strategy for India 加塔尼工业公司:印度发展战略
Q4 Social Sciences Pub Date : 2023-12-06 DOI: 10.1108/eemcs-04-2023-0092
Mokhalles M. Mehdi, Lubna Nafees, Tridib Ranjan Sarma, Farnaz Sultana
Learning outcomesAfter completion of the case study, students will be able to understand general and specific challenges associated with carrying on a family business that faces market challenges including stiff competition from existing and newer players, understand the plywood manufacturing process and its supply chain management, understand the businesses operating in an organized versus the unorganized market, comprehend the marketing strategies adopted and identify a reasonable solution to address the challenges associated with the operations of a business.Case overview/synopsisThis case study focuses on Gattani Industries (a plywood manufacturing company) located in the northeastern region of the Indian state of Assam. Headquartered at Cinnamara industrial zone of Jorhat district, Assam, the company began its operation in 1992 under the leadership of Makhan Gattani (Director). Gattani Industries catered to both residential and commercial demand. Its clients included the departments of central and state governments in India, public sector undertakings and civil contractors. The company had a wider distribution network across the country and adopted the one- and two-level marketing channels to reach consumers. It aimed to sell its products through dealers across the cities in India. However, in December 2019, Gattani faced the challenge of developing a growth strategy to overcome competition and use the upcoming market opportunities for business growth in the diverse and complex environment that existed in the country.Complexity academic levelThis case study is designed for use in graduate or undergraduate programs. This case study can be used in strategy, supply chain and marketing courses at Bachelor of Business Administration and Master of Business Administration levels.Supplementary materialTeaching notes are available for educators only.Subject codeCSS11: Strategy.
学习成果完成案例研究后,学生将能够了解与经营家族企业相关的一般和具体挑战,这些挑战面临着市场挑战,包括来自现有和新参与者的激烈竞争,了解胶合板制造过程及其供应链管理,了解在有组织与无组织的市场中运营的企业。理解所采用的营销策略,并确定一个合理的解决方案,以解决与业务运营相关的挑战。案例概述/概要本案例研究的重点是位于印度阿萨姆邦东北部地区的加加尼工业(一家胶合板制造公司)。公司总部位于阿萨姆邦Jorhat区的Cinnamara工业区,于1992年在Makhan Gattani(董事)的领导下开始运营。加加尼工业公司同时满足住宅和商业需求。其客户包括印度中央和邦政府部门、公共部门企业和民用承包商。公司在全国拥有更广泛的分销网络,并采用一、二级营销渠道接触消费者。它的目标是通过印度各城市的经销商销售其产品。然而,在2019年12月,加加尼面临着制定增长战略的挑战,以克服竞争,并利用即将到来的市场机会,在该国存在的多样化和复杂的环境中实现业务增长。复杂性学术水平本案例研究是为研究生或本科课程设计的。本案例研究可用于工商管理学士学位和工商管理硕士学位的战略、供应链和市场营销课程。补充材料教学笔记只供教育工作者使用。主题codeCSS11:策略。
{"title":"Gattani Industries: growth strategy for India","authors":"Mokhalles M. Mehdi, Lubna Nafees, Tridib Ranjan Sarma, Farnaz Sultana","doi":"10.1108/eemcs-04-2023-0092","DOIUrl":"https://doi.org/10.1108/eemcs-04-2023-0092","url":null,"abstract":"Learning outcomes\u0000After completion of the case study, students will be able to understand general and specific challenges associated with carrying on a family business that faces market challenges including stiff competition from existing and newer players, understand the plywood manufacturing process and its supply chain management, understand the businesses operating in an organized versus the unorganized market, comprehend the marketing strategies adopted and identify a reasonable solution to address the challenges associated with the operations of a business.\u0000\u0000Case overview/synopsis\u0000This case study focuses on Gattani Industries (a plywood manufacturing company) located in the northeastern region of the Indian state of Assam. Headquartered at Cinnamara industrial zone of Jorhat district, Assam, the company began its operation in 1992 under the leadership of Makhan Gattani (Director). Gattani Industries catered to both residential and commercial demand. Its clients included the departments of central and state governments in India, public sector undertakings and civil contractors. The company had a wider distribution network across the country and adopted the one- and two-level marketing channels to reach consumers. It aimed to sell its products through dealers across the cities in India. However, in December 2019, Gattani faced the challenge of developing a growth strategy to overcome competition and use the upcoming market opportunities for business growth in the diverse and complex environment that existed in the country.\u0000\u0000Complexity academic level\u0000This case study is designed for use in graduate or undergraduate programs. This case study can be used in strategy, supply chain and marketing courses at Bachelor of Business Administration and Master of Business Administration levels.\u0000\u0000Supplementary material\u0000Teaching notes are available for educators only.\u0000\u0000Subject code\u0000CSS11: Strategy.\u0000","PeriodicalId":36648,"journal":{"name":"Emerald Emerging Markets Case Studies","volume":"60 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138596201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Tata International Limited: expanding leather footwear in India 塔塔国际有限公司:在印度拓展皮革鞋类业务
Q4 Social Sciences Pub Date : 2023-12-06 DOI: 10.1108/eemcs-06-2023-0211
Mokhalles M. Mehdi, Lubna Nafees, Shivani Kapoor, Shalini Kalia
Learning outcomesThe case study aims to provide students with an understanding of the challenges businesses face expanding into the home market after having an international presence through exports. It also throws light on operations in an emerging market economy – both rural and urban. The key objectives are to understand the leather footwear business operation in India, understand the challenges of expanding business in India, analyse strategies adopted to sustain and compete in India and identify the possible distribution strategies for the leather footwear business in India.Case overview/synopsisThe case study focuses on Tata International Limited’s (TIL) leather and leather products business in India. The leather and leather products division was present in India since 1973 (Anand, 2020) and exported to more than 35 countries across the world (Anand, 2020). TIL did not want to miss the opportunity available in India and planned to expand its leather footwear business in the country. The company opened retail outlets in major Indian cities and an experience store in Dewas (Madhya Pradesh) in 2019. It aimed for a domestic presence along with the existing export business. However, the biggest challenge that was in front of V. Muthukumaran, head of leather products division at TIL, was how to go ahead with the idea of domestic expansion (Anand, 2020). Should the company expand the market through sister companies (Westside and Tata CliQ) in India? How and in what way should TIL plan for going through Westside and Tata CLiQ? Should Muthukumaran think of either the brick-and-mortar route or the online route or both?Complexity academic levelThis case study is designed for use in undergraduate and graduate early-stage programmes. This case study is primarily designed for use in Master of Business Administration and/or Bachelor of Business Administration programmes. The case study is ideal for courses on understanding the expansion in the domestic market, strategy, retail and international marketing. The teaching note discusses theoretical frameworks such as external environment analysis and SWOT analysis to devise distribution strategies. The case study mapped the distribution channel and decision alternatives for the company.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 8: Marketing.
学习成果本案例研究旨在让学生了解企业在通过出口获得国际影响力后,向国内市场扩张所面临的挑战。它还有助于了解新兴市场经济体(包括农村和城市)的运营情况。主要目标是了解在印度的皮革鞋类业务运作,了解在印度扩展业务的挑战,分析在印度维持和竞争所采取的策略,并确定在印度皮革鞋类业务的可能分销策略。案例概述/摘要案例研究的重点是塔塔国际有限公司(TIL)在印度的皮革和皮革制品业务。皮革和皮革制品部门自1973年以来一直存在于印度(Anand, 2020),并出口到世界各地超过35个国家(Anand, 2020)。TIL不想错过在印度的机会,并计划扩大其在印度的皮革鞋类业务。该公司于2019年在印度主要城市开设了零售店,并在德瓦斯(中央邦)开设了一家体验店。它的目标是在现有出口业务的基础上拓展国内业务。然而,摆在TIL皮革产品部门负责人V. Muthukumaran面前的最大挑战是如何推进国内扩张的想法(Anand, 2020)。该公司是否应该通过姐妹公司(Westside和Tata CliQ)在印度扩大市场?TIL应该如何以及以何种方式计划通过Westside和Tata CLiQ?Muthukumaran是应该考虑实体店的路线还是在线路线,还是两者兼而有之?本案例研究是为本科生和研究生早期课程设计的。本案例研究主要是为工商管理硕士和/或工商管理学士课程设计的。案例研究是了解国内市场扩张、战略、零售和国际营销课程的理想选择。教学笔记讨论了外部环境分析、SWOT分析等理论框架来制定分销策略。案例研究为公司绘制了分销渠道和决策选择。补充材料教学笔记只供教育工作者使用。科目codeCSS 8:市场营销。
{"title":"Tata International Limited: expanding leather footwear in India","authors":"Mokhalles M. Mehdi, Lubna Nafees, Shivani Kapoor, Shalini Kalia","doi":"10.1108/eemcs-06-2023-0211","DOIUrl":"https://doi.org/10.1108/eemcs-06-2023-0211","url":null,"abstract":"Learning outcomes\u0000The case study aims to provide students with an understanding of the challenges businesses face expanding into the home market after having an international presence through exports. It also throws light on operations in an emerging market economy – both rural and urban. The key objectives are to understand the leather footwear business operation in India, understand the challenges of expanding business in India, analyse strategies adopted to sustain and compete in India and identify the possible distribution strategies for the leather footwear business in India.\u0000\u0000Case overview/synopsis\u0000The case study focuses on Tata International Limited’s (TIL) leather and leather products business in India. The leather and leather products division was present in India since 1973 (Anand, 2020) and exported to more than 35 countries across the world (Anand, 2020). TIL did not want to miss the opportunity available in India and planned to expand its leather footwear business in the country. The company opened retail outlets in major Indian cities and an experience store in Dewas (Madhya Pradesh) in 2019. It aimed for a domestic presence along with the existing export business. However, the biggest challenge that was in front of V. Muthukumaran, head of leather products division at TIL, was how to go ahead with the idea of domestic expansion (Anand, 2020). Should the company expand the market through sister companies (Westside and Tata CliQ) in India? How and in what way should TIL plan for going through Westside and Tata CLiQ? Should Muthukumaran think of either the brick-and-mortar route or the online route or both?\u0000\u0000Complexity academic level\u0000This case study is designed for use in undergraduate and graduate early-stage programmes. This case study is primarily designed for use in Master of Business Administration and/or Bachelor of Business Administration programmes. The case study is ideal for courses on understanding the expansion in the domestic market, strategy, retail and international marketing. The teaching note discusses theoretical frameworks such as external environment analysis and SWOT analysis to devise distribution strategies. The case study mapped the distribution channel and decision alternatives for the company.\u0000\u0000Supplementary materials\u0000Teaching notes are available for educators only.\u0000\u0000Subject code\u0000CSS 8: Marketing.\u0000","PeriodicalId":36648,"journal":{"name":"Emerald Emerging Markets Case Studies","volume":"9 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138595586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Managing a social business of Lilly Apartments’ Welfare Association – a tale of unending crises 管理礼来公寓福利协会的社会事业--一个危机不断的故事
Q4 Social Sciences Pub Date : 2023-12-06 DOI: 10.1108/eemcs-03-2023-0082
J. Qureshi, Ejindu Iwelu MacDonald Morah
Learning outcomesThe learning objectives (or expected learning objectives and outcomes) are to be achieved by linking them with particular concepts, theories and models. These include conducting a situational analysis of the social business, namely, Lilly Apartments’ Welfare Association; explaining the characteristics and mindset of the leadership, particularly the social entrepreneurial leaders; analysing the conflict among the team members; and designing strategic solutions for combating crises and attaining operations’ effectiveness.Case overview/synopsisLilly Apartments’ Welfare Association Karachi was registered under the Act of 1860 of the Government of Pakistan. The members established this Association to oversee the affairs of the maintenance of the apartments, including the provision of utilities, particularly water, sanitation, lifts, generators, parking, security and a park with a small play area for children. The front-burner issue of the Association consisted of mis-governance (causing underperformance), including maintenance of buildings within apartments; recovery of funds from the past executive committee (EC) members due to their massive corruption; managing defaulters’ issues (i.e., the members who did not pay their monthly maintenance fees) and deficiency of funds; inefficient and corrupt practices of the majority of the employees, including one manager and two supervisors; and task-related and personal conflicts between the leadership members. The EC of the Association was elected every year and presently it had only four months left. The research design used for this case study involved conducting 12 interviews, four each involving EC members, former EC members and senior residents, which were analysed to learn the challenges and achievements of the Association. Moreover, pertinent records of the Association were reviewed. The canons of research ethics and soundness were applied.Complexity academic levelThis case study is suitable for the students of social entrepreneurship or strategy or strategy and leadership. The study level is for graduates in management science, including MBA and EMBA students. This case study is suitable for teaching at any point but ideally near the middle or end of the aforementioned courses.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 3: Entrepreneurship.
学习成果学习目标(或预期的学习目标和结果)是通过将它们与特定的概念、理论和模型联系起来来实现的。其中包括对礼来公寓福利会这一社会企业进行情境分析;解释领导者,特别是社会企业家领导者的特征和心态;分析团队成员之间的冲突;设计应对危机和实现行动有效性的战略解决方案。卡拉奇islilly公寓福利协会是根据巴基斯坦政府1860年法案注册的。成员们成立了这个协会来监督公寓的维护事务,包括提供公用设施,特别是水、卫生、电梯、发电机、停车场、保安和一个带儿童小游乐区的公园。协会的首要问题包括管理不善(导致业绩不佳),包括公寓内建筑物的维护;追缴前任执委会委员的巨额腐败资金;处理欠费人士(即没有缴付每月维持费的会员)及资金不足的问题;大多数员工(包括一名经理和两名主管)的效率低下和腐败行为;领导成员之间的任务相关冲突和个人冲突。该协会的执委会每年选举一次,目前只剩下四个月的任期了。本个案研究采用的研究设计包括进行12次访谈,其中4次访谈分别涉及选委会成员、前选委会成员和老年住院医生,以分析协会面临的挑战和取得的成就。此外,还审查了该协会的有关记录。应用了研究伦理和合理性的规范。本案例研究适合社会创业或战略或战略与领导力的学生。该课程面向管理学毕业生,包括MBA和EMBA学生。这个案例研究适合在任何时候进行教学,但最好是在上述课程的中间或结尾。补充材料教学笔记只供教育工作者使用。科目codeCSS 3:创业精神。
{"title":"Managing a social business of Lilly Apartments’ Welfare Association – a tale of unending crises","authors":"J. Qureshi, Ejindu Iwelu MacDonald Morah","doi":"10.1108/eemcs-03-2023-0082","DOIUrl":"https://doi.org/10.1108/eemcs-03-2023-0082","url":null,"abstract":"Learning outcomes\u0000The learning objectives (or expected learning objectives and outcomes) are to be achieved by linking them with particular concepts, theories and models. These include conducting a situational analysis of the social business, namely, Lilly Apartments’ Welfare Association; explaining the characteristics and mindset of the leadership, particularly the social entrepreneurial leaders; analysing the conflict among the team members; and designing strategic solutions for combating crises and attaining operations’ effectiveness.\u0000\u0000Case overview/synopsis\u0000Lilly Apartments’ Welfare Association Karachi was registered under the Act of 1860 of the Government of Pakistan. The members established this Association to oversee the affairs of the maintenance of the apartments, including the provision of utilities, particularly water, sanitation, lifts, generators, parking, security and a park with a small play area for children. The front-burner issue of the Association consisted of mis-governance (causing underperformance), including maintenance of buildings within apartments; recovery of funds from the past executive committee (EC) members due to their massive corruption; managing defaulters’ issues (i.e., the members who did not pay their monthly maintenance fees) and deficiency of funds; inefficient and corrupt practices of the majority of the employees, including one manager and two supervisors; and task-related and personal conflicts between the leadership members. The EC of the Association was elected every year and presently it had only four months left. The research design used for this case study involved conducting 12 interviews, four each involving EC members, former EC members and senior residents, which were analysed to learn the challenges and achievements of the Association. Moreover, pertinent records of the Association were reviewed. The canons of research ethics and soundness were applied.\u0000\u0000Complexity academic level\u0000This case study is suitable for the students of social entrepreneurship or strategy or strategy and leadership. The study level is for graduates in management science, including MBA and EMBA students. This case study is suitable for teaching at any point but ideally near the middle or end of the aforementioned courses.\u0000\u0000Supplementary materials\u0000Teaching notes are available for educators only.\u0000\u0000Subject code\u0000CSS 3: Entrepreneurship.\u0000","PeriodicalId":36648,"journal":{"name":"Emerald Emerging Markets Case Studies","volume":"17 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138597243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Apollo 24/7 – A chink in Apollo Hospitals’ armour? 阿波罗 24/7 - 阿波罗医院盔甲上的一个缺口?
Q4 Social Sciences Pub Date : 2023-12-06 DOI: 10.1108/eemcs-04-2023-0131
Abhishek Sinha, Ranajee Ranajee, Sanjib Dutta
Learning outcomesThis case study is designed to enable students to analyze the competitive landscape of a business impacted by technological disruption; evaluate the viability of an organic growth strategy using stakeholder analysis; evaluate the revenue and cost structure of Apollo 24/7 and decide on the future investment strategy; and analyze funding strategies of traditional hospitals versus pure digital players.Case overview/synopsisTo extend its reach, Apollo Hospitals Enterprise (Apollo Hospitals), a leading private sector brick-and-mortar hospital chain in India known for using state-of-the-art technology, launched a unified virtual mobile platform Apollo 24/7 in February 2020, 45 days into the COVID-19 pandemic. The management believed that the digital platform had a unique ecosystem that could not be replicated. The analysts were optimistic about the impact of the decision on the future performance of Apollo Hospitals, as it was expected to lead to higher penetration and increased revenue. They also anticipated the unlocking of value, as and when the venture capitalist (VC) would invest in Apollo Hospitals. However, with increasing operating expenses on account of burgeoning technological and marketing expenses, things did not seem to go going as planned. Three years later, in February 2022 after the Q3 of financial year 2023 results. Suneeta Reddy, the company’s managing director found herself pondering whether the digital platform could boost Apollo Hospitals’ profitability in addition to expanding its reach and increasing affordability when the company missed the analyst estimates. In India, which was then the second most populous country, “incremental access” and “affordability” were what mattered to the patients, However, for the investors and analysts, it was quarter-on-quarter performance. The change in the macroeconomic environment stalled the company’s plan of raising money from VCs.Furthermore, the financing dilemma also plagued Reddy. She knew there was a difference between financing for conventional businesses that for digital businesses. She also had to take decide between short-term profitability with which investors were obsessed versus long-term sustainability, which involved taking care of stakeholders’ interests.Complexity academic levelThis case study is basically aimed at postgraduate courses and executive management courses.Supplementary materialsTeaching notes are available for educators only.Subject CodeCSS11: Strategy.
学习成果本案例研究旨在使学生能够分析受技术颠覆影响的企业的竞争格局;利用利益相关者分析评估有机增长战略的可行性;评估阿波罗24/7的收入和成本结构,并决定未来的投资策略;并分析传统医院与纯数字医院的融资策略。为了扩大业务范围,以使用最先进技术而闻名的印度领先私营实体连锁医院Apollo Hospitals Enterprise (Apollo Hospitals)于2020年2月,即COVID-19大流行的第45天,推出了统一的虚拟移动平台Apollo 24/7。管理层认为,数字平台拥有独特的生态系统,无法复制。分析师对这一决定对阿波罗医院未来业绩的影响持乐观态度,因为预计这将导致更高的渗透率和收入增加。他们还预计,当风险资本家(VC)投资阿波罗医院时,价值将得到释放。然而,随着技术和营销费用的迅速增长,运营费用不断增加,事情似乎并没有按计划进行。三年后,即2022年2月,2023财年第三季度业绩公布后。当阿波罗医院未能达到分析师的预期时,该公司的董事总经理苏内塔·雷迪(Suneeta Reddy)发现自己在思考,除了扩大覆盖面和提高负担能力外,数字平台是否还能提高该公司的盈利能力。在印度这个当时人口第二多的国家,对患者来说,重要的是“渐进式获取”和“可负担性”。然而,对投资者和分析师来说,重要的是季度环比表现。宏观经济环境的变化阻碍了该公司从风投那里融资的计划。此外,融资困境也困扰着雷迪。她知道为传统企业融资和为数字企业融资是有区别的。她还必须在投资者关注的短期盈利能力和长期可持续性之间做出选择,后者涉及照顾利益相关者的利益。本案例研究主要针对研究生课程和行政管理课程。补充材料教学笔记只供教育工作者使用。主题CodeCSS11:策略。
{"title":"Apollo 24/7 – A chink in Apollo Hospitals’ armour?","authors":"Abhishek Sinha, Ranajee Ranajee, Sanjib Dutta","doi":"10.1108/eemcs-04-2023-0131","DOIUrl":"https://doi.org/10.1108/eemcs-04-2023-0131","url":null,"abstract":"Learning outcomes\u0000This case study is designed to enable students to analyze the competitive landscape of a business impacted by technological disruption; evaluate the viability of an organic growth strategy using stakeholder analysis; evaluate the revenue and cost structure of Apollo 24/7 and decide on the future investment strategy; and analyze funding strategies of traditional hospitals versus pure digital players.\u0000\u0000Case overview/synopsis\u0000To extend its reach, Apollo Hospitals Enterprise (Apollo Hospitals), a leading private sector brick-and-mortar hospital chain in India known for using state-of-the-art technology, launched a unified virtual mobile platform Apollo 24/7 in February 2020, 45 days into the COVID-19 pandemic. The management believed that the digital platform had a unique ecosystem that could not be replicated. The analysts were optimistic about the impact of the decision on the future performance of Apollo Hospitals, as it was expected to lead to higher penetration and increased revenue. They also anticipated the unlocking of value, as and when the venture capitalist (VC) would invest in Apollo Hospitals. However, with increasing operating expenses on account of burgeoning technological and marketing expenses, things did not seem to go going as planned. Three years later, in February 2022 after the Q3 of financial year 2023 results. Suneeta Reddy, the company’s managing director found herself pondering whether the digital platform could boost Apollo Hospitals’ profitability in addition to expanding its reach and increasing affordability when the company missed the analyst estimates. In India, which was then the second most populous country, “incremental access” and “affordability” were what mattered to the patients, However, for the investors and analysts, it was quarter-on-quarter performance. The change in the macroeconomic environment stalled the company’s plan of raising money from VCs.\u0000Furthermore, the financing dilemma also plagued Reddy. She knew there was a difference between financing for conventional businesses that for digital businesses. She also had to take decide between short-term profitability with which investors were obsessed versus long-term sustainability, which involved taking care of stakeholders’ interests.\u0000\u0000Complexity academic level\u0000This case study is basically aimed at postgraduate courses and executive management courses.\u0000\u0000Supplementary materials\u0000Teaching notes are available for educators only.\u0000\u0000Subject Code\u0000CSS11: Strategy.\u0000","PeriodicalId":36648,"journal":{"name":"Emerald Emerging Markets Case Studies","volume":"65 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138595485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cafe Galavis: a brand with the aroma of innovation 加拉维斯咖啡馆:充满创新气息的品牌
Q4 Social Sciences Pub Date : 2023-12-05 DOI: 10.1108/eemcs-04-2023-0100
Juan Ernesto Perez Perez
Learning outcomesUpon completion of the case study, the students will be able to analyze the brand equity construct through the associative neural network model for decision-making; identify prospective scenarios through the Delphi method for the construction of strategic plans in organizations; and propose the innovation of a product by applying creativity techniques to enter international markets.Case overview/synopsisCafe Galavis was one of the leading family businesses in industrial development and had the highest business recognition, with a century of experience in producing and commercializing roasted and ground coffee in Cucuta, Colombia. In 2015, the diplomatic crisis between the governments of Colombia and Venezuela led to the indefinite closure of the Colombian–Venezuelan border, which caused an increase in income from smuggled coffee. In addition, the presence of different competitors and traditional brands negatively impacted the level of sales, which considerably affected financial stability. Likewise, internal difficulties of family nature and administrative management led to the change of senior management. By 2016, Juan Yáñez was appointed chief executive officer (CEO) and was in charge of avoiding the company’s closure. In January 2023, he received feedback from his consulting team, and upon evaluation of the new market challenges with his collaborators, he realized a great challenge that merited the search for a priority alternative solution. How to design a new product considering the loss of brand identity in the face of the generational change of its consumers? These were some of the challenges posed by the CEO that consequently required starting a strategic management process of innovation.Complexity academic levelThe teaching case is aimed at students of postgraduate academic programs in the areas of knowledge of innovation, product design, industrial design, marketing or MBA. In the modules of marketing, strategic management, brand management and strategic foresight, the case allowed for the orientation of the concepts of brand value or branding as well as the analysis of the value chain for the implementation of strategies that promote competitive advantages of companies. Similarly, in the modules of product or service design, creativity and innovation and complex thinking, the case allows one to approach a complex problem and apply creativity techniques for its solution.Supplementary materialTeaching notes are available for educators only.Subject codeCSS: 8 Marketing.
学习成果在个案研究完成后,学生将能够运用联想神经网络模型分析品牌资产的建构,以作决策;通过德尔菲法确定组织战略计划构建的未来情景;并提出产品的创新,运用创意技术进入国际市场。Galavis咖啡是工业发展的主要家族企业之一,拥有最高的商业认可,在哥伦比亚库库塔拥有一个世纪的生产和商业化烘焙和磨碎咖啡的经验。2015年,哥伦比亚和委内瑞拉政府之间的外交危机导致哥伦比亚和委内瑞拉边境无限期关闭,这导致走私咖啡的收入增加。此外,不同竞争对手和传统品牌的存在对销售水平产生了负面影响,这在很大程度上影响了财务稳定性。同样,家族性质和行政管理的内部困难导致了高层管理人员的更换。到2016年,Juan Yáñez被任命为首席执行官(CEO),负责避免公司倒闭。2023年1月,他收到了咨询团队的反馈,在与他的合作者一起评估新的市场挑战后,他意识到一个巨大的挑战,值得寻找一个优先的替代解决方案。面对消费者的代际变化,如何设计一款品牌身份丧失的新产品?这些都是首席执行官提出的一些挑战,因此需要启动创新的战略管理过程。教学案例针对创新、产品设计、工业设计、市场营销或MBA等领域的研究生课程。在市场营销、战略管理、品牌管理、战略前瞻等模块中,对品牌价值或品牌的概念进行定位,并对价值链进行分析,实施提升企业竞争优势的战略。同样,在产品或服务设计、创造力和创新以及复杂思维的模块中,案例允许人们接近一个复杂的问题,并应用创造力技术来解决问题。补充材料教学笔记只供教育工作者使用。科目codeCSS: 8市场营销。
{"title":"Cafe Galavis: a brand with the aroma of innovation","authors":"Juan Ernesto Perez Perez","doi":"10.1108/eemcs-04-2023-0100","DOIUrl":"https://doi.org/10.1108/eemcs-04-2023-0100","url":null,"abstract":"Learning outcomes\u0000Upon completion of the case study, the students will be able to analyze the brand equity construct through the associative neural network model for decision-making; identify prospective scenarios through the Delphi method for the construction of strategic plans in organizations; and propose the innovation of a product by applying creativity techniques to enter international markets.\u0000\u0000Case overview/synopsis\u0000Cafe Galavis was one of the leading family businesses in industrial development and had the highest business recognition, with a century of experience in producing and commercializing roasted and ground coffee in Cucuta, Colombia. In 2015, the diplomatic crisis between the governments of Colombia and Venezuela led to the indefinite closure of the Colombian–Venezuelan border, which caused an increase in income from smuggled coffee. In addition, the presence of different competitors and traditional brands negatively impacted the level of sales, which considerably affected financial stability. Likewise, internal difficulties of family nature and administrative management led to the change of senior management. By 2016, Juan Yáñez was appointed chief executive officer (CEO) and was in charge of avoiding the company’s closure. In January 2023, he received feedback from his consulting team, and upon evaluation of the new market challenges with his collaborators, he realized a great challenge that merited the search for a priority alternative solution. How to design a new product considering the loss of brand identity in the face of the generational change of its consumers? These were some of the challenges posed by the CEO that consequently required starting a strategic management process of innovation.\u0000\u0000Complexity academic level\u0000The teaching case is aimed at students of postgraduate academic programs in the areas of knowledge of innovation, product design, industrial design, marketing or MBA. In the modules of marketing, strategic management, brand management and strategic foresight, the case allowed for the orientation of the concepts of brand value or branding as well as the analysis of the value chain for the implementation of strategies that promote competitive advantages of companies. Similarly, in the modules of product or service design, creativity and innovation and complex thinking, the case allows one to approach a complex problem and apply creativity techniques for its solution.\u0000\u0000Supplementary material\u0000Teaching notes are available for educators only.\u0000\u0000Subject code\u0000CSS: 8 Marketing.","PeriodicalId":36648,"journal":{"name":"Emerald Emerging Markets Case Studies","volume":"106 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138599903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Queen Ndlovu: opening the throttle on her drone business 女王恩德洛武:打开无人机业务的油门
Q4 Social Sciences Pub Date : 2023-12-04 DOI: 10.1108/eemcs-08-2023-0318
Boris Urban, Stephanie Althea Townsend
Learning outcomesAfter completion of the case study, students will be able to evaluate the journey of launching a business in an emerging market context and judge how opportunities and challenges can be navigated to build sustainable enterprises; assess the relevance of individual attributes and process skills that are necessary for entrepreneurial agency to transform social structures through entrepreneurial action; formulate an argument highlighting the role of the entrepreneurial ecosystem in growing a competitive business in an emerging market context; make an informed decision and critique how accelerators and incubators affect the development of ideas and access to finance in South Africa; and propose various strategic options available for technology entrepreneurs, considering the challenges they face in emerging economies.Case overview/synopsisIn April 2023, Queen Ndlovu, CEO and founder of QP Drone Tech, a provider of drone business solutions, was considering options to fulfil her original dream of manufacturing drones in South Africa. She had encountered obstacles to achieving the same in 2019, and had decided to focus on providing commercial drone consulting services. However, her dream had not extinguished, and in 2022, she decided to restart her efforts. She found practical support from The Innovation Hub, an incubator that was supporting her business, which enabled her to enhance the prototype of her drone. She then had to think about how she would manufacture drones locally by ensuring she had access to production infrastructure, funding, partners and customers. Would she be able to gain a competitive advantage that would differentiate her from competitors? Or should she reconsider whether she should be manufacturing in the first place, as there are risks and benefits for smaller businesses in this regard.Complexity academic levelThis case is intended for discussion in postgraduate diploma in business and Master of Business Administration courses.Supplementary materialTeaching notes are available for educators only.Subject codeCSS 3: Entrepreneurship.
学习成果完成案例研究后,学生将能够评估在新兴市场背景下开展业务的历程,并判断如何利用机遇和挑战来建立可持续发展的企业;评估创业机构通过创业行动改变社会结构所必需的个人属性和过程技能的相关性;阐述一个论点,强调创业生态系统在新兴市场背景下发展有竞争力的企业中的作用;做出明智的决定,并批评加速器和孵化器如何影响南非的创意发展和融资渠道;考虑到科技企业家在新兴经济体面临的挑战,为他们提出各种可行的战略选择。2023年4月,无人机业务解决方案提供商QP Drone Tech的首席执行官兼创始人Queen Ndlovu正在考虑如何实现她在南非制造无人机的最初梦想。2019年,她在实现同样目标的过程中遇到了障碍,于是决定专注于提供商用无人机咨询服务。然而,她的梦想并没有熄灭,在2022年,她决定重新开始努力。她得到了创新中心(The Innovation Hub)的实际支持,这是一个支持她的企业的孵化器,使她能够改进她的无人机原型。然后,她必须考虑如何在当地制造无人机,确保她能够获得生产基础设施、资金、合作伙伴和客户。她是否能够获得竞争优势,使自己有别于竞争对手?或者她是否应该重新考虑是否应该把制造业放在首位,因为在这方面,小企业既有风险,也有好处。本案例适用于商科研究生文凭和工商管理硕士课程的讨论。补充材料教学笔记只供教育工作者使用。科目codeCSS 3:创业精神。
{"title":"Queen Ndlovu: opening the throttle on her drone business","authors":"Boris Urban, Stephanie Althea Townsend","doi":"10.1108/eemcs-08-2023-0318","DOIUrl":"https://doi.org/10.1108/eemcs-08-2023-0318","url":null,"abstract":"Learning outcomes\u0000After completion of the case study, students will be able to evaluate the journey of launching a business in an emerging market context and judge how opportunities and challenges can be navigated to build sustainable enterprises; assess the relevance of individual attributes and process skills that are necessary for entrepreneurial agency to transform social structures through entrepreneurial action; formulate an argument highlighting the role of the entrepreneurial ecosystem in growing a competitive business in an emerging market context; make an informed decision and critique how accelerators and incubators affect the development of ideas and access to finance in South Africa; and propose various strategic options available for technology entrepreneurs, considering the challenges they face in emerging economies.\u0000\u0000Case overview/synopsis\u0000In April 2023, Queen Ndlovu, CEO and founder of QP Drone Tech, a provider of drone business solutions, was considering options to fulfil her original dream of manufacturing drones in South Africa. She had encountered obstacles to achieving the same in 2019, and had decided to focus on providing commercial drone consulting services. However, her dream had not extinguished, and in 2022, she decided to restart her efforts. She found practical support from The Innovation Hub, an incubator that was supporting her business, which enabled her to enhance the prototype of her drone. She then had to think about how she would manufacture drones locally by ensuring she had access to production infrastructure, funding, partners and customers. Would she be able to gain a competitive advantage that would differentiate her from competitors? Or should she reconsider whether she should be manufacturing in the first place, as there are risks and benefits for smaller businesses in this regard.\u0000\u0000Complexity academic level\u0000This case is intended for discussion in postgraduate diploma in business and Master of Business Administration courses.\u0000\u0000Supplementary material\u0000Teaching notes are available for educators only.\u0000\u0000Subject code\u0000CSS 3: Entrepreneurship.\u0000","PeriodicalId":36648,"journal":{"name":"Emerald Emerging Markets Case Studies","volume":"15 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138603546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Premier Wallet: banking the unbanked population in Somalia 总理钱包:为索马里无银行账户人口提供银行服务
Q4 Social Sciences Pub Date : 2023-12-04 DOI: 10.1108/eemcs-01-2023-0030
Mohamed Muse Hassan
Learning outcomesUpon reading, analyzing and participating in the classroom discussion of this case study, students will be able to use the blue ocean strategy (mainly the Strategy Canvas tool) to analyze how companies establish their products as viable and the go-to solution for consumers; perform a competitive analysis for competitive products; learn how to use data from the case, including industry trends, to predict the future market position of products; and learn how to develop strategies for new products in the market.Case overview/synopsisAbdishakur M. Afrah, who served as the Head of Business Development at Premier Bank, oversaw a substantial banking portfolio, which included Premier Wallet – the first digital wallet in Somalia. This case study outlines Premier Wallet’s journey and its transformative impact on the banking sector. Owing to the mobile wallet, consumers could, for the first time, engage in purchasing, withdrawing cash, shopping online and topping up without needing a bank account at Premier Bank. This allowed for the financial inclusion of the unbanked Somali population. This case study also highlights the Wallet Send feature, a disruptive feature that challenged the prevalent Hawala system in Somalia. This feature enabled customers to send money across 110 countries via their smartphones, facilitating direct deposits to the mobile or bank accounts of their family and friends or to cash withdrawal points nearby. Despite these advanced features, Premier Wallet struggled with broader acceptance, hindered by a mere 9% internet penetration, the absence of a national identification (ID) system and stiff competition from WAAFI, a fintech application supported by Hormuud Telecom, Somalia’s leading telecommunications company. The case study also delves into the strategic decisions Afrah had to make to position Premier Wallet as the top mobile money option for consumers in Somalia.Complexity academic levelThis case study is suited for undergraduate-level courses.Supplementary materialsTeaching notes are available for educators only.Subject codeCSS 3: Entrepreneurship
通过阅读、分析和参与本案例的课堂讨论,学生将能够使用蓝海战略(主要是战略画布工具)来分析公司如何将其产品建立为可行的,并为消费者提供解决方案;对竞争产品进行竞争分析;学习如何利用案例中的数据,包括行业趋势,来预测产品未来的市场地位;并学习如何为市场上的新产品制定策略。isabdishakur M. Afrah曾担任Premier Bank的业务发展主管,负责监督大量的银行业务组合,其中包括Premier Wallet——索马里第一个数字钱包。本案例研究概述了Premier Wallet的历程及其对银行业的变革性影响。由于有了移动钱包,消费者第一次可以在不需要在总理银行开设银行账户的情况下进行购物、提取现金、网上购物和充值。这使得没有银行账户的索马里人口能够获得金融包容性。本案例研究还强调了Wallet Send功能,这是一个颠覆性的功能,挑战了索马里流行的Hawala系统。这一功能使客户能够通过智能手机在110个国家汇款,方便直接存入家人和朋友的手机账户或银行账户,或到附近的提现点。尽管有这些先进的功能,Premier Wallet仍难以获得更广泛的接受,因为互联网普及率仅为9%,缺乏国家身份识别(ID)系统,以及来自WAAFI(索马里领先的电信公司Hormuud Telecom支持的金融科技应用程序)的激烈竞争。该案例研究还深入探讨了Afrah必须做出的战略决策,以将Premier Wallet定位为索马里消费者的首选移动支付选择。本案例研究适用于本科水平的课程。补充材料教学笔记只供教育工作者使用。科目codeCSS 3:创业精神
{"title":"Premier Wallet: banking the unbanked population in Somalia","authors":"Mohamed Muse Hassan","doi":"10.1108/eemcs-01-2023-0030","DOIUrl":"https://doi.org/10.1108/eemcs-01-2023-0030","url":null,"abstract":"Learning outcomes\u0000Upon reading, analyzing and participating in the classroom discussion of this case study, students will be able to use the blue ocean strategy (mainly the Strategy Canvas tool) to analyze how companies establish their products as viable and the go-to solution for consumers; perform a competitive analysis for competitive products; learn how to use data from the case, including industry trends, to predict the future market position of products; and learn how to develop strategies for new products in the market.\u0000\u0000Case overview/synopsis\u0000Abdishakur M. Afrah, who served as the Head of Business Development at Premier Bank, oversaw a substantial banking portfolio, which included Premier Wallet – the first digital wallet in Somalia. This case study outlines Premier Wallet’s journey and its transformative impact on the banking sector. Owing to the mobile wallet, consumers could, for the first time, engage in purchasing, withdrawing cash, shopping online and topping up without needing a bank account at Premier Bank. This allowed for the financial inclusion of the unbanked Somali population. This case study also highlights the Wallet Send feature, a disruptive feature that challenged the prevalent Hawala system in Somalia. This feature enabled customers to send money across 110 countries via their smartphones, facilitating direct deposits to the mobile or bank accounts of their family and friends or to cash withdrawal points nearby. Despite these advanced features, Premier Wallet struggled with broader acceptance, hindered by a mere 9% internet penetration, the absence of a national identification (ID) system and stiff competition from WAAFI, a fintech application supported by Hormuud Telecom, Somalia’s leading telecommunications company. The case study also delves into the strategic decisions Afrah had to make to position Premier Wallet as the top mobile money option for consumers in Somalia.\u0000\u0000Complexity academic level\u0000This case study is suited for undergraduate-level courses.\u0000\u0000Supplementary materials\u0000Teaching notes are available for educators only.\u0000\u0000Subject code\u0000CSS 3: Entrepreneurship\u0000","PeriodicalId":36648,"journal":{"name":"Emerald Emerging Markets Case Studies","volume":"18 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138604048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Emerald Emerging Markets Case Studies
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1