Platforms acting as sales channels for producers often charge users for access via a subscription fee or a markup on hardware. We compare two common forms of vertical pricing agreement that platforms use with sellers: per unit and proportional fees. In particular, we analyze the critical role that user access plays on prices, profits, and welfare under both forms of agreement. We characterize this role and show how it potentially overturns standard results saying that proportional fees lead to lower prices and higher profits. (JEL D21, D43, K21, L42, L86)
{"title":"Vertical Agreements and User Access","authors":"Germain Gaudin, A. White","doi":"10.2139/ssrn.3290295","DOIUrl":"https://doi.org/10.2139/ssrn.3290295","url":null,"abstract":"Platforms acting as sales channels for producers often charge users for access via a subscription fee or a markup on hardware. We compare two common forms of vertical pricing agreement that platforms use with sellers: per unit and proportional fees. In particular, we analyze the critical role that user access plays on prices, profits, and welfare under both forms of agreement. We characterize this role and show how it potentially overturns standard results saying that proportional fees lead to lower prices and higher profits. (JEL D21, D43, K21, L42, L86)","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131235617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
There exists large geographic variation in the distribution of local retail establishments in emerging markets. With the rapid development of the mobile internet in recent years, consumers in underdeveloped markets have gained access to mobile shopping. This paper examines whether the usage of mobile commerce apps is affected by the accessibility of local offline retailers. Using a unique dataset of individual-level mobile apps adoption and usage behavior, and real-time location information across 1679 counties in China, the authors find that the consumers with lower access to retail outlets spend more time and make more purchases through mobile commerce apps. Such substitution effect between mobile commerce and local retailers is stronger for consumers with (1) lower mobility and (2) higher digital literacy. The findings suggest that in an emerging market with large variation in accessibility of local services, the mobile service has the potential to mitigate the inequality of accessing physical retail infrastructure. The results provide important implications for policy makers and mobile marketing managers.
{"title":"Offline Versus Mobile Commerce: Implications for Inequality of Accessing Local Retail Infrastructure in Emerging Markets","authors":"Xuebin Cui, Ting Zhu, Yubo Chen","doi":"10.2139/ssrn.3263871","DOIUrl":"https://doi.org/10.2139/ssrn.3263871","url":null,"abstract":"There exists large geographic variation in the distribution of local retail establishments in emerging markets. With the rapid development of the mobile internet in recent years, consumers in underdeveloped markets have gained access to mobile shopping. This paper examines whether the usage of mobile commerce apps is affected by the accessibility of local offline retailers. Using a unique dataset of individual-level mobile apps adoption and usage behavior, and real-time location information across 1679 counties in China, the authors find that the consumers with lower access to retail outlets spend more time and make more purchases through mobile commerce apps. Such substitution effect between mobile commerce and local retailers is stronger for consumers with (1) lower mobility and (2) higher digital literacy. The findings suggest that in an emerging market with large variation in accessibility of local services, the mobile service has the potential to mitigate the inequality of accessing physical retail infrastructure. The results provide important implications for policy makers and mobile marketing managers.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132909653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dinesh Elango, K. Dowpiset, Jirachaya Chantawaranurak
Purpose – The purpose of this paper is to investigate the factors impacting on behavioral intention to use On-demand food delivery application in Bangkok, Thailand. Design/methodology/approach – A survey of 392 users of On-demand food delivery applications was conducted in Bangkok, Thailand through an online questionnaire using convenience and snowball sampling techniques. Multiple linear regression (MLR) was used to test research hypotheses. Findings – The results indicated that Personal innovativeness (PI) and Perceived Self-efficacy (PSE) have significant impact Perceived on ease of use (PEOU), while Personal innovativeness (PI) and Perceived ease of use (PEOU) have significant impact Perceived usefulness (PU) of On-demand food delivery applications. Perceived self-efficacy (PSE), Perceived usefulness (PU), and Social influence (SI) have significant impact Behavioral intention (BI) to use On-demand food delivery applications. Practical Implications – This study advises service providers to pay particular attention to Social influence, Perceived self-efficacy, and Perceived usefulness when designing the business model or the marketing strategy. Originality/value – There is no existing research found to comprehensively study of factors impacting intention to use On-demand food delivery applications services in the Thai context.
{"title":"A Study on Factors Impacting Consumers' Intention to Use On-demand Food Delivery Applications in Bangkok, Thailand","authors":"Dinesh Elango, K. Dowpiset, Jirachaya Chantawaranurak","doi":"10.2139/ssrn.3321587","DOIUrl":"https://doi.org/10.2139/ssrn.3321587","url":null,"abstract":"Purpose – The purpose of this paper is to investigate the factors impacting on behavioral intention to use On-demand food delivery application in Bangkok, Thailand. \u0000 \u0000Design/methodology/approach – A survey of 392 users of On-demand food delivery applications was conducted in Bangkok, Thailand through an online questionnaire using convenience and snowball sampling techniques. Multiple linear regression (MLR) was used to test research hypotheses. \u0000 \u0000Findings – The results indicated that Personal innovativeness (PI) and Perceived Self-efficacy (PSE) have significant impact Perceived on ease of use (PEOU), while Personal innovativeness (PI) and Perceived ease of use (PEOU) have significant impact Perceived usefulness (PU) of On-demand food delivery applications. Perceived self-efficacy (PSE), Perceived usefulness (PU), and Social influence (SI) have significant impact Behavioral intention (BI) to use On-demand food delivery applications. \u0000 \u0000Practical Implications – This study advises service providers to pay particular attention to Social influence, Perceived self-efficacy, and Perceived usefulness when designing the business model or the marketing strategy. \u0000 \u0000Originality/value – There is no existing research found to comprehensively study of factors impacting intention to use On-demand food delivery applications services in the Thai context.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123867334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We consider a periodic-review perishable inventory system with multiple demand classes, each characterized by a different lost-sales cost and a least freshness requirement. Demands of different classes in the same period can be correlated, while demands across periods are independent but not necessarily identical. In each period, the firm jointly makes the decisions regarding inventory issuing, rationing, production/ordering, and disposal. The objective is to minimize the total discounted expected cost over the entire planning horizon including linear ordering cost, inventory holding/lost-sales cost, expiration cost and disposal cost. By establishing new properties of multimodularity, we are able to explore some monotonicity and bounded sensitivity properties of the optimal policies and show that the optimal inventory issuing policy follows the first-in-first-out (FIFO) rule. The optimality analysis enables us to propose a novel heuristic, called adaptive approximation approach, which can be recursively calculated through a single-dimension dynamic program. Numerical studies demonstrate that our proposed approximation approach is nearly optimal with the average optimality gap 0.30% and significantly outperforms existing heuristics studied in the literature. Another important observation from numerical studies is that ignoring customers' freshness requirements can lead to a significant increase in total costs. Our heuristic idea can also be applied to the setting with the last-in-first-out (LIFO) issuing rule and still performs rather well.
{"title":"Managing Perishable Inventory Systems With Age-Differentiated Demand","authors":"Shouchang Chen, Yanzhi Li, Yi Yang, Weihua Zhou","doi":"10.2139/ssrn.3229266","DOIUrl":"https://doi.org/10.2139/ssrn.3229266","url":null,"abstract":"We consider a periodic-review perishable inventory system with multiple demand classes, each characterized by a different lost-sales cost and a least freshness requirement. Demands of different classes in the same period can be correlated, while demands across periods are independent but not necessarily identical. In each period, the firm jointly makes the decisions regarding inventory issuing, rationing, production/ordering, and disposal. The objective is to minimize the total discounted expected cost over the entire planning horizon including linear ordering cost, inventory holding/lost-sales cost, expiration cost and disposal cost. By establishing new properties of multimodularity, we are able to explore some monotonicity and bounded sensitivity properties of the optimal policies and show that the optimal inventory issuing policy follows the first-in-first-out (FIFO) rule. The optimality analysis enables us to propose a novel heuristic, called adaptive approximation approach, which can be recursively calculated through a single-dimension dynamic program. Numerical studies demonstrate that our proposed approximation approach is nearly optimal with the average optimality gap 0.30% and significantly outperforms existing heuristics studied in the literature. Another important observation from numerical studies is that ignoring customers' freshness requirements can lead to a significant increase in total costs. Our heuristic idea can also be applied to the setting with the last-in-first-out (LIFO) issuing rule and still performs rather well.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125045342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-08-03DOI: 10.4324/9781351025386-11
T. Wischmeyer
Several stakeholder-led initiatives are currently underway both at the European and international level that analyze the obligations of online intermediaries in protecting fundamental rights online and proposing more or less detailed guidelines for self- and co-regulation. These initiatives, among which the Global Network Initiative and the Manila Group are the most prominent, involve information and communications technology companies, investors, civil society organizations and academics. This chapter maps the global landscape of online stakeholder efforts, tries to identify common themes across the various initiatives, and discusses the future potential of stakeholder involvement in light recent events in intermediary regulation.
{"title":"The Role and Practices of Online Stakeholders","authors":"T. Wischmeyer","doi":"10.4324/9781351025386-11","DOIUrl":"https://doi.org/10.4324/9781351025386-11","url":null,"abstract":"Several stakeholder-led initiatives are currently underway both at the European and international level that analyze the obligations of online intermediaries in protecting fundamental rights online and proposing more or less detailed guidelines for self- and co-regulation. These initiatives, among which the Global Network Initiative and the Manila Group are the most prominent, involve information and communications technology companies, investors, civil society organizations and academics. This chapter maps the global landscape of online stakeholder efforts, tries to identify common themes across the various initiatives, and discusses the future potential of stakeholder involvement in light recent events in intermediary regulation.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127098491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
While emerging economies have seen an explosive growth of Internet population, these countries lack sophisticated credit scoring system or credit bureaus to predict creditworthiness of individuals. Leveraging the widespread adoption of social media and social network sites in emerging markets, microfinance institutions innovate on new credit scoring methods using novel data sources. In this paper, we propose a Bayesian method for social network-based credit scoring that helps to address network sparsity and data scarcity, common with ego-centric networks. Our empirical results suggest that by incorporating social network information, we can improve the creditworthiness prediction in microfinance. We believe that although lending to the poor without incurring high default rates is challenging, social network-based methods can be an effective approach used for developing countries that face the financial exclusion problem.
{"title":"Social Media-Driven Credit Scoring: The Predictive Value of Social Structures","authors":"Tianhui Tan, T. Phan","doi":"10.2139/ssrn.3217885","DOIUrl":"https://doi.org/10.2139/ssrn.3217885","url":null,"abstract":"While emerging economies have seen an explosive growth of Internet population, these countries lack sophisticated credit scoring system or credit bureaus to predict creditworthiness of individuals. Leveraging the widespread adoption of social media and social network sites in emerging markets, microfinance institutions innovate on new credit scoring methods using novel data sources. In this paper, we propose a Bayesian method for social network-based credit scoring that helps to address network sparsity and data scarcity, common with ego-centric networks. Our empirical results suggest that by incorporating social network information, we can improve the creditworthiness prediction in microfinance. We believe that although lending to the poor without incurring high default rates is challenging, social network-based methods can be an effective approach used for developing countries that face the financial exclusion problem.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117324049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tobias T. Eismann, Timm F. Wagner, Christian V. Baccarella, K. Voigt
Online social media plays an important role in the marketing communications mix of many companies. Thus, scholars have recently tried to uncover patterns that have a positive impact on the effectiveness of social media communication, predominantly focusing on message characteristics. Although a lot of valuable insights have been generated, it remains unclear what the drivers of ‘super successful posts’ (SSP) are. Therefore, the purpose of this paper is to reveal why a very small proportion of social media posts significantly outperform the majority of other posts. For this purpose, we employed case evidence from the automotive industry and collected 2,000 Facebook posts. In regard to the numbers of likes, comments, and shares, the 20 most successful posts each were selected. After removing the duplicates, a final sample of 42 SSP remained. With an explorative multi-level approach, including two focus group sessions, an in-depth analysis was conducted for every post. Aiming to capture a comprehensive picture, we also investigated the context of each post beyond the online environment. With our analysis, we reveal five typical patterns of social media excellence (co-branding, wow effect, cognitive task, timing, and campaign). In addition, we further elaborate on four selected SSP to enhance the understanding of underlying mechanisms. Among other things, our findings encourage practitioners to employ a broader view when planning social media posts. Thus, the understanding about the five patterns of SSP may support practitioners in enhancing the popularity of their future posts.
{"title":"This is How We Do It: Untangling Patterns of Super Successful Social Media Activities","authors":"Tobias T. Eismann, Timm F. Wagner, Christian V. Baccarella, K. Voigt","doi":"10.2139/ssrn.3219713","DOIUrl":"https://doi.org/10.2139/ssrn.3219713","url":null,"abstract":"Online social media plays an important role in the marketing communications mix of many companies. Thus, scholars have recently tried to uncover patterns that have a positive impact on the effectiveness of social media communication, predominantly focusing on message characteristics. Although a lot of valuable insights have been generated, it remains unclear what the drivers of ‘super successful posts’ (SSP) are. Therefore, the purpose of this paper is to reveal why a very small proportion of social media posts significantly outperform the majority of other posts. For this purpose, we employed case evidence from the automotive industry and collected 2,000 Facebook posts. In regard to the numbers of likes, comments, and shares, the 20 most successful posts each were selected. After removing the duplicates, a final sample of 42 SSP remained. With an explorative multi-level approach, including two focus group sessions, an in-depth analysis was conducted for every post. Aiming to capture a comprehensive picture, we also investigated the context of each post beyond the online environment. With our analysis, we reveal five typical patterns of social media excellence (co-branding, wow effect, cognitive task, timing, and campaign). In addition, we further elaborate on four selected SSP to enhance the understanding of underlying mechanisms. Among other things, our findings encourage practitioners to employ a broader view when planning social media posts. Thus, the understanding about the five patterns of SSP may support practitioners in enhancing the popularity of their future posts.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116721061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-06-30DOI: 10.47992/ijaeml.2581.7000.0022
Varun Shenoy, P. Aithal, Ramesh Pai
Online E-Campus Recruitment is the most widely performed and most sought to be preferred mode of graduate selection from the campus in present scenarios. With ultra-modern automated systems and super process excellence techniques applied in the corporate with renewed focus on quality, even people recruiting has also been structured as a online flow system for steady results. Berger Paints India has been esteemed Campus recruiter of Srinivas Institute of Management Studies for MBA programme through years adopting an online electronic approach model in their recruitment process. Therefore through this research analysis, we have attempted to understand their recruitment process flow and know the fact to understand what the process means to our students, stakeholders, the online or e-recruitment domain, and whole industry.
{"title":"Online E-Campus Recruitment Process of Berger Paints India Ltd.","authors":"Varun Shenoy, P. Aithal, Ramesh Pai","doi":"10.47992/ijaeml.2581.7000.0022","DOIUrl":"https://doi.org/10.47992/ijaeml.2581.7000.0022","url":null,"abstract":"Online E-Campus Recruitment is the most widely performed and most sought to be preferred mode of graduate selection from the campus in present scenarios. With ultra-modern automated systems and super process excellence techniques applied in the corporate with renewed focus on quality, even people recruiting has also been structured as a online flow system for steady results. Berger Paints India has been esteemed Campus recruiter of Srinivas Institute of Management Studies for MBA programme through years adopting an online electronic approach model in their recruitment process. Therefore through this research analysis, we have attempted to understand their recruitment process flow and know the fact to understand what the process means to our students, stakeholders, the online or e-recruitment domain, and whole industry.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114732484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-04-01DOI: 10.33166/AETIC.2018.02.004
Maaruf Ali, Shayma K. Miraz
This research article presents a brief survey of language learning applications implemented on mobile computing devices, such as cellular mobile phones. The corpus of the literature show the efficacy and effectiveness of using mobile devices to disseminate, train, retain and improve the linguistic ability of non-native speakers.
{"title":"Mobile Assisted Language Learning (MALL) – A Brief Survey","authors":"Maaruf Ali, Shayma K. Miraz","doi":"10.33166/AETIC.2018.02.004","DOIUrl":"https://doi.org/10.33166/AETIC.2018.02.004","url":null,"abstract":"This research article presents a brief survey of language learning applications implemented on mobile computing devices, such as cellular mobile phones. The corpus of the literature show the efficacy and effectiveness of using mobile devices to disseminate, train, retain and improve the linguistic ability of non-native speakers.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123747343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-02-21DOI: 10.16980/jitc.14.1.201802.119
Leran Guan, K. Kim
The main B2C business modes in China are the self-run e-commerce mode represented by JD.com and the platform-based e-commerce mode represented by Tmall. As the two biggest e-commerce enterprises in China, JD.com and Tmall have been sustainably competing with each other. The purpose of this research was to compare the corporate strategies of these B2C enterprises and point out the necessary focuses when formulating their corporate strategies. External and internal environmental analyses were used to analyze and compare the corporate strategies of JD.com and Tmall. Hypotheses related to the impacts of Technology, Brand, Logistics and the Commodity Service of the two enterprises on customer loyalty and recommendation were formulated. A questionnaire survey was administered to customers, and the hypotheses were tested through regression analysis and t-test using SPSS 23.0. The results showed that Commodity Service positively affected the customer loyalty and recommendation both in the two enterprises. Furthermore, the logistics competitiveness of JD.com is significantly better than that of Tmall.
{"title":"Comparative Analysis on Corporate Strategy of B2C E-Commerce in China: The Cases of JD.Com and Tmall","authors":"Leran Guan, K. Kim","doi":"10.16980/jitc.14.1.201802.119","DOIUrl":"https://doi.org/10.16980/jitc.14.1.201802.119","url":null,"abstract":"The main B2C business modes in China are the self-run e-commerce mode represented by JD.com and the platform-based e-commerce mode represented by Tmall. As the two biggest e-commerce enterprises in China, JD.com and Tmall have been sustainably competing with each other. The purpose of this research was to compare the corporate strategies of these B2C enterprises and point out the necessary focuses when formulating their corporate strategies. External and internal environmental analyses were used to analyze and compare the corporate strategies of JD.com and Tmall. Hypotheses related to the impacts of Technology, Brand, Logistics and the Commodity Service of the two enterprises on customer loyalty and recommendation were formulated. A questionnaire survey was administered to customers, and the hypotheses were tested through regression analysis and t-test using SPSS 23.0. The results showed that Commodity Service positively affected the customer loyalty and recommendation both in the two enterprises. Furthermore, the logistics competitiveness of JD.com is significantly better than that of Tmall.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130931771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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