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Incentives to Fake Reviews in Online Platforms 在线平台虚假评论的动机
Pub Date : 2020-02-15 DOI: 10.2139/ssrn.3538894
G. Saraiva
With the proliferation of online rating platforms, there has been an increasing concern over the authenticity of reviews posted online. This paper develops a theoretical framework to study sellers' incentives to solicit fake reviews in online rating platforms, and provides empirical evidence supporting some of the model's conclusions. The model predicts that sellers' optimal investment in fake reviews is not a monotone function of their reputation, with sellers with either a very good or very bad history of past reviews displaying less incentives to fake reviews. Another prediction from the model is that, in order to maximize the impact from each fake review, sellers tend to concentrate review manipulation at the initial stages following their entrance (or reentered with a new name) into the market. Using data collected from Amazon, I was able to observe those features from the model at the empirical level by estimating the probability of a review being fake as a function of the product's reputation and the time it took for the review to be posted since the seller entered the market.
随着在线评价平台的激增,人们越来越关注网上评论的真实性。本文开发了一个理论框架来研究卖家在在线评级平台上征求虚假评论的动机,并提供了实证证据来支持模型的一些结论。该模型预测,卖家对虚假评论的最优投资并不是他们声誉的单调函数,过去评论历史非常好或非常差的卖家对虚假评论的动机更小。该模型的另一个预测是,为了最大化每个虚假评论的影响,卖家倾向于在进入(或以新名称重新进入)市场后的初始阶段集中评论操纵。使用从亚马逊收集的数据,我能够在经验层面上从模型中观察到这些特征,通过估计评论是假的概率作为产品声誉的函数,以及卖家进入市场后评论发布的时间。
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引用次数: 1
E-government and Digitalisation of Core Administrative Services for Citizens in Selected CEE Countries 中东欧国家电子政务与公民核心行政服务数字化
Pub Date : 2020-01-27 DOI: 10.2139/ssrn.3545277
David Špaček, Mihály Csótó, N. Urs
This chapter presents findings of a pilot research that focused on a question “To what extent core administrative services for citizens are digitalized in digitization of core administrative services for citizens in the Czech Republicia, Hungary and Romania?"
本章介绍了一项试点研究的结果,该研究关注的问题是“在捷克共和国、匈牙利和罗马尼亚的公民核心行政服务数字化中,公民核心行政服务的数字化程度如何?”
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引用次数: 2
Impact of Social Media, Security Risks and Reputation of E-Retailer on Consumer Buying Intentions through Trust in Online Buying: A Structural Equation Modeling Approach 社交媒体、安全风险和电子零售商声誉通过信任对消费者在线购买意愿的影响:结构方程建模方法
Pub Date : 2020-01-11 DOI: 10.2139/ssrn.3573902
Dr. Vinay Kumar
E-commerce is a relatively new way of shopping in India. The prime focus of this paper is to explore the factors influencing customer buying intention through electronic commerce. The study encompasses the analysis of several factors such as privacy, trust, security and organisation’s reputation. The hypothesis was derived based on these factors in the context of e-commerce in India. The data is collected through questionnaires from 287 respondents from the region of Maharashtra, India using the random sampling method. The respondents were considered who are frequently buying goods and services through e-commerce websites. The analysis has been performed using the method of structural equation modeling, confirmatory factor analysis, and path analysis. The outcome of the paper deliberates that the privacy, trust, security and organisation’s reputation significantly affects the online purchase intention of e-commerce consumers. It is recommended to provide attention to these factors to increase sales in the e-commerce business. The factor of trust is found as the most significant factor among all the factors which indicates that the respondents from the selected region lack trust toward online commerce. Hence, e-commerce organisations should develop websites that meet the expectations of prospective consumers. This paper delineated the significant factors affecting the buying intentions in the context of online business in Maharashtra. Moreover, it has established an integrated framework to realize the influences on purchase decisions of consumers in e-commerce business environment in India.
电子商务在印度是一种相对较新的购物方式。本文的主要研究重点是通过电子商务来探讨影响顾客购买意愿的因素。这项研究包括对隐私、信任、安全和组织声誉等几个因素的分析。该假设是在印度电子商务背景下基于这些因素得出的。数据采用随机抽样法,从印度马哈拉施特拉邦的287名受访者中进行问卷调查。受访者被认为是经常通过电子商务网站购买商品和服务的人。分析采用结构方程建模、验证性因子分析和通径分析的方法进行。本文的研究结果表明,隐私、信任、安全和组织声誉对电子商务消费者的在线购买意愿有显著影响。建议在电子商务业务中提供对这些因素的关注,以增加销售额。在所有因素中,信任因素是最重要的因素,这表明所选地区的受访者对网络商务缺乏信任。因此,电子商务组织应该开发符合潜在消费者期望的网站。本文描述了马哈拉施特拉邦在线商务背景下影响购买意愿的重要因素。并且建立了一个完整的框架来实现印度电子商务商业环境对消费者购买决策的影响。
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引用次数: 17
The Secret to Finding a Match: A Field Experiment on Choice Capacity Design in an Online Dating Platform 寻找匹配的秘密:在线约会平台选择容量设计的现场实验
Pub Date : 2020-01-10 DOI: 10.2139/ssrn.3517018
Jaehwuen Jung, H. Lim, Dongwon Lee, Chul Kim
Online matching platforms require new approaches to market design because firms can now control many aspects of the search and interaction process through various IT-enabled features. Although choice capacity—the number of candidates a user can view and select—is a key design feature of online matching platforms, its effect on engagement and matching outcomes remains unclear. We examine the effect of different choice capacities on market performance by conducting a randomized field experiment in collaboration with an online dating platform. Specifically, we design four treatment groups with different choice capacities in which users can only interact with other users in the same group and randomly assign the users to the treatment groups. We find that providing more choice capacity to male and female users has different effects on choice behaviors and matching outcomes. Although increasing the choice capacity of male users yields the highest engagement, increasing the choice capacity of female users is the most effective method to increase matching outcomes. We empirically demonstrate four mechanisms underlying the effectiveness of different choice capacity designs and generalize our findings by discussing how choice capacity can be designed to increase engagement and matching outcomes.
在线匹配平台需要新的市场设计方法,因为公司现在可以通过各种it功能控制搜索和交互过程的许多方面。尽管选择能力——用户可以查看和选择的候选人数量——是在线匹配平台的一个关键设计特征,但它对参与和匹配结果的影响尚不清楚。我们通过与在线约会平台合作进行随机现场实验,研究了不同选择能力对市场绩效的影响。具体而言,我们设计了四个具有不同选择能力的处理组,其中用户只能与同一组中的其他用户进行交互,并随机将用户分配到处理组。我们发现,为男性和女性用户提供更多的选择能力对选择行为和匹配结果有不同的影响。虽然增加男性用户的选择能力会产生最高的参与度,但增加女性用户的选择能力是增加匹配结果的最有效方法。我们通过经验证明了不同选择能力设计的有效性背后的四种机制,并通过讨论如何设计选择能力来提高参与度和匹配结果来概括我们的发现。
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引用次数: 6
The Effect of Use, Quality of Service, Trust and Satisfaction Loyalty M-Banking Users 手机银行用户使用、服务质量、信任与满意度的影响
Pub Date : 2019-12-28 DOI: 10.2139/ssrn.3510458
Osly Usman, Yuyun Sulistyowati
This study aims to determine whether the effect of the quality of service, trust and satisfaction with the m-banking user loyalty. This research was conducted for 3 months starting in October to December 2019. The research method used was survey method with approach of causality. The population in this study were bank customers mbanking users totaling 200 respondents. Data collection techniques use technical literature and questionnaires. Data were analyzed using SmartPLS software version 3. PLS (Partial Least Square) with structural equation analysis (SEM). The results showed that each variable has a significant effect.
本研究旨在确定服务质量、信任和满意度是否对移动银行用户忠诚度有影响。该研究从2019年10月至12月开始进行,为期3个月。研究方法采用调查法和因果关系法。本次研究的对象为银行客户和银行用户,共200名受访者。数据收集技术使用技术文献和问卷调查。数据分析使用SmartPLS软件版本3。偏最小二乘法与结构方程分析(SEM)。结果表明,各变量均有显著影响。
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引用次数: 0
Surfing the Third Wave of Computing: Consumer Contracting With eObjects in Australia 浏览第三次计算浪潮:澳大利亚消费者与电子对象的契约
Pub Date : 2019-12-09 DOI: 10.2139/ssrn.3890503
Kayleen Manwaring
A ‘third wave’ of computing is emerging, based on widespread use of processors with data handling and communications capabilities embedded in a variety of objects and environments not previously computerised, such as refrigerators, buildings, cars, fitness trackers and hairbrushes. With the ensuing sociotechnical change the possibility arises of a ‘regulatory disconnection’ between current consumer protection law and new things, activities and relationships brought about by the third wave. This third wave has had many names, including ubiquitous and pervasive computing, ambient intelligence and the Internet of Things. However, significant definitional inconsistencies and incoherencies exist, necessitating the development in this dissertation of a technical research framework. This framework involves abstracting and analysing the attributes of, and interactions among, the technologies, and defining a unifying concept for the central technological element, the ‘eObject’. The dissertation proceeds to outline the categories of legal problems that can arise in the context of sociotechnical change, emphasising that not every instance of sociotechnical change operates outside the scope of existing legal rules. Therefore, new things, activities and relationships enabled by new technologies should first be judged against existing rules and their goals. The attributes and interactions of eObjects are then interrogated to identify where sociotechnical change associated with eObjects might lead to challenges for consumers. The challenges identified are ones whose outcomes are in conflict with the goals of Australian consumer protection law, potentially giving rise to legal problems. One of those identified challenges is examined in depth. Widespread digitisation of commerce has arguably given firms an enhanced ability not only to compile detailed customer profiles, but also to exploit consumers’ individual biases and vulnerabilities. This dissertation argues that opportunities for such ‘digital consumer manipulation’ will be substantially increased by the widespread use of eObjects. Provisions of the Australian Consumer Law (ACL) and related cases are examined to evaluate the effectiveness of Australian consumer protection law in the face of ‘digital consumer manipulation’ facilitated by eObjects. Legal problems with the ACL are identified; and some mechanisms for reconnection of consumer law with its goals and purposes are outlined and analysed. This examination allows for a ‘reflecting back’ on the utility of particular concepts and frameworks used in law and technology research.
“第三波”计算正在兴起,其基础是广泛使用具有数据处理和通信能力的处理器,这些处理器嵌入到以前未被计算机化的各种物体和环境中,如冰箱、建筑物、汽车、健身追踪器和发刷。随着随之而来的社会技术变革,当前的消费者保护法与第三波浪潮带来的新事物、新活动和新关系之间可能出现“监管脱节”。这第三波浪潮有很多名字,包括普适计算、环境智能和物联网。然而,存在显著的定义不一致和不连贯,需要在本论文的技术研究框架的发展。该框架包括抽象和分析技术的属性以及技术之间的交互,并为中心技术元素“eObject”定义一个统一的概念。论文继续概述了在社会技术变革背景下可能出现的法律问题的类别,强调并不是每一个社会技术变革的实例都在现有法律规则的范围之外运作。因此,对新技术带来的新事物、新活动、新关系,首先要对照现有规则及其目标进行判断。然后询问eobject的属性和交互,以确定与eobject相关的社会技术变化可能给消费者带来挑战的地方。这些挑战的结果与澳大利亚消费者保护法的目标相冲突,可能会引发法律问题。本文对其中一个已确定的挑战进行了深入研究。可以说,广泛的商业数字化不仅增强了企业编制详细客户档案的能力,还增强了企业利用消费者个人偏见和弱点的能力。本文认为,通过广泛使用eObjects,这种“数字消费者操纵”的机会将大大增加。审查澳大利亚消费者法(ACL)的规定和相关案例,以评估澳大利亚消费者保护法在面对电子对象促进的“数字消费者操纵”时的有效性。确定了ACL的法律问题;并概述和分析了消费者法与其目标和宗旨重新联系的一些机制。该考试允许对法律和技术研究中使用的特定概念和框架的效用进行“反思”。
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引用次数: 0
Regulating Professional Players in Peer-to-Peer Markets: Evidence from Airbnb 规范点对点市场中的专业参与者:来自Airbnb的证据
Pub Date : 2019-12-01 DOI: 10.2139/ssrn.3450793
Wei Chen, Zaiyan Wei, Karen L. Xie
We study professional players and their roles in peer-to-peer (P2P) markets. Most notably, P2P home-sharing platforms (e.g., Airbnb) consist of both professional hosts and nonprofessional individual hosts. What are the roles of the professionals? Should home-sharing platforms regulate their participation? Professional hosts may primarily offer properties that nonprofessional hosts would not supply and attract more guests—the differentiation effect. Or they may mostly supply similar properties and compete with the nonprofessionals—the competition effect. Using a unique data set of Airbnb listings, we first find that professional hosts’ properties are more expensive and have superior characteristics than nonprofessionals’. Second, we capitalize on a quasi-experiment in which Airbnb capped the number of properties a host can manage in several cities in the United States to determine the roles of professional hosts. With different predictions (about the policy impacts) under the differentiation versus competition effects, we find evidence suggesting the dominance of the latter. In particular, the policy increased the supply from nonprofessional hosts, and the price level of nonprofessional properties as a group went up after the policy. However, our findings of heterogeneity in policy impacts suggest that the dominance of competition is less prominent in certain markets. Finally, we find that the platform was not worse off in attracting reservations or securing revenue after the policy. Our findings contribute to both theory and practice as they reveal the roles of professional players and how P2P platforms can manage their participation. This paper was accepted by Kartik Hosanagar, information systems.
我们研究专业玩家和他们在点对点(P2P)市场中的角色。最值得注意的是,P2P房屋共享平台(如Airbnb)既有专业的房东,也有非专业的个人房东。专业人士的角色是什么?民宿共享平台是否应该规范他们的参与?专业房东可能主要提供非专业房东无法提供的东西,从而吸引更多的客人——差异化效应。或者他们可能大多提供类似的属性,并与非专业人员竞争——竞争效应。通过使用一组独特的Airbnb房源数据,我们首先发现,专业房东的房源比非专业房东的房源更贵,也更有特色。其次,我们利用了一个准实验,Airbnb在美国的几个城市限制了房东可以管理的房产数量,以确定专业房东的角色。在差异化与竞争效应下的不同预测(政策影响)中,我们发现后者占主导地位的证据。特别是,政策增加了非专业房东的供给,非专业物业作为一个群体的价格水平在政策出台后上升。然而,我们对政策影响异质性的研究结果表明,竞争的主导地位在某些市场中不那么突出。最后,我们发现,在政策实施后,平台在吸引预订或确保收入方面并没有变差。我们的研究结果对理论和实践都有贡献,因为它们揭示了专业玩家的角色以及P2P平台如何管理他们的参与。这篇论文被Kartik Hosanagar,信息系统所接受。
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引用次数: 8
The Impact of Consumer Multi-homing Behavior on Ad Prices: Evidence from an Online Marketplace 消费者多重定位行为对广告价格的影响:来自在线市场的证据
Pub Date : 2019-12-01 DOI: 10.2139/ssrn.3492605
Yu-Hsin Liu
This study examines the trade-off between online advertising effectiveness and (do-not-track) privacy regulation. Recent literature on ad-financed business model predicts that consumers who patronize multiple platforms (multi-homing) can have less per-impression value as they may see duplicated ads from multiple sources. The use of tracking technology in the digital space may however eliminate the redundant ad provision at the expense of consumer privacy. The presenting paper provides the first empirical evidence on whether multi-homer’s attention is less valuable in online media market, under FTC’s privacy regulation on tracking. The paper then discusses the potential market outcome if the privacy regulation were removed. The publisher ad data is scraped from BuySellAds and matched with comScore 2016 for consumer multihoming behavior. The study employed a quasi-experiment based on ad location in a webpage to identify the multi-homing effect on ad prices. By finding that the marginal effect of multi-homing (treatment) on ad prices is indeed more negative for the more viewable ads (treated), the paper concludes that consumer multi-homing behavior can increase the tendency of over impressions, and such tendency can decrease advertisers’ valuation of ad slots in the digital display ad market.
这项研究考察了在线广告有效性和(不跟踪)隐私监管之间的权衡。最近关于广告融资商业模式的文献预测,光顾多个平台(multi-homing)的消费者的每次印象价值可能会降低,因为他们可能会看到来自多个来源的重复广告。然而,在数字空间中使用跟踪技术可能会以牺牲消费者隐私为代价消除冗余的广告规定。本文首次提供了实证证据,证明在美国联邦贸易委员会(FTC)的隐私追踪规定下,多用户的注意力是否在网络媒体市场上价值降低。然后,本文讨论了如果隐私监管被取消,潜在的市场结果。出版商的广告数据是从BuySellAds中抓取的,并与comScore 2016的消费者多归行为进行匹配。本研究采用基于网页广告位置的准实验来确定多重定位对广告价格的影响。通过发现多定位(处理)对广告价格的边际效应确实对更可观看的广告(处理)更负,本文得出结论,消费者多定位行为会增加过度印象的倾向,这种倾向会降低广告商对数字展示广告市场广告位的估值。
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引用次数: 4
When Online Lending Meets Real Estate: Examining Investment Decisions in Lending-Based Real Estate Crowdfunding 当网络借贷遇到房地产:审查基于借贷的房地产众筹的投资决策
Pub Date : 2019-11-11 DOI: 10.2139/ssrn.3422669
Yang Jiang, Yi-Chun Ho, Xiangbin Yan, Yong Tan
Lending-based real estate crowdfunding, which involves the use of real estate to secure loans, has emerged as a promising alternative with lower risk than peer-to-peer lending. This study provides insights into understanding how lenders’ investment behavior is shaped by various information in such an emerging market. Using a data set from a large platform over 17 months, the authors find that lenders as a whole prefer loans secured by a borrower’s house to those secured by a mortgage, as reflected in quicker and larger lending transactions. Experienced lenders tend to invest more aggressively, in both time and amount, but exhibit a weaker preference for loans secured by a borrower’s house. A rise in housing prices is associated with quicker lending decisions, and this association is found to be stronger for loans secured by a borrower’s house. When stock market volatility is large, lenders tend to slow down their investments; such a tendency is attenuated for loans secured by a mortgage. The authors suggest that lender heterogeneity in responding to different collateral types should be incorporated into the platform’s design of an automatic transaction or a recommender system. Moreover, platform managers should consider economic conditions at the macro level when deploying their marketing strategy.
以贷款为基础的房地产众筹,即利用房地产来获得贷款,已经成为一种有前景的替代方案,其风险低于个人对个人贷款。这项研究为理解在这样一个新兴市场中,各种信息如何塑造贷款人的投资行为提供了见解。利用一个大型平台超过17个月的数据集,作者发现,总的来说,贷款人更喜欢借款人的房屋抵押贷款,而不是抵押贷款,这反映在更快、更大的贷款交易中。有经验的贷款人往往在时间和金额上都更积极地投资,但对借款人的房屋抵押贷款表现出较弱的偏好。房价的上涨与更快的贷款决策有关,而且这种联系被发现在借款人的房屋担保贷款中更为强烈。当股市波动较大时,贷款机构往往会放慢投资速度;这种趋势在有抵押担保的贷款中减弱。作者建议,贷方对不同抵押品类型的响应的异质性应纳入自动交易或推荐系统的平台设计中。此外,平台管理者在部署营销策略时应考虑宏观经济状况。
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引用次数: 24
Automated Payment over the Counter– A study of Alipay, WeChat Wallet and Octopus currently used in Mainland China and Hong Kong 柜面自动支付——中国内地和香港目前使用的支付宝、微信钱包和八达通的研究
Pub Date : 2019-10-11 DOI: 10.2139/ssrn.3858360
Chee Wai Terry Wong, Tat Chee Tsui
Gone are the days when cash, bank order, cheque and VISA cards are being used in department stores, supermarkets, etc. Many of us have witnessed the growing use of electronic payments (via the entering into electronic contracts) in virtual and physical shopping outlets.

This article attempts to discuss, in general, Alipay, WeChat Wallet and Octopus (“the three devices”) as electronic platforms, their inceptions, the circumstances under which they were developed, the pros and the cons of such devices in the East. Hopefully, this article may serve as a reference point that may contribute to the further development of electronic (automated) payments in the West in the near future.

WeChat kicked off as a communication APP, similar to WhatsApp which subsequently expanded its scope of operation, to include, inter alia, a Wallet function. WeChat’s Wallet function and AliPay create QR codes on the phone’s screen to be scanned by the producer/service provider’s scanners. All transaction data, including the names of the supplier and customer, the product/service consumed, the amount of payment, is sent immediately via the service provider (which is an intermediate party) to AliPay or WeChat’s central computers. Therefore, these two devices rely on a smooth and speedy transmission of data and the efficiency of the central computers of AliPay or WeChat. Octopus, on the other hand, uses a physical magnetic data storage card commuting on the Mass Transaction Railway (“MTR”) in Hong Kong. An Octopus card user charges his card and the amount of travelling expense is deducted therefrom upon his exiting the gateway of the MTR station. Further on, the Octopus has evolved to becoming a value card that allows its user to purchase items from 7-11 and other retail outlets with additional functions. To date, the maximum value stored is HK$1,000.

The authors wish to present a general picture of the current working of the three devices and focus on such use, application and the drawbacks. If space and time allow, we wish to draw a comparison between the different key working systems currently used in Asia, Europe (in particular, England), USA and Canada.

One must not, and cannot, in the outset postulate that there is a perfect system that can fit us all, nor can one deny that it may be possible to draw up some common denominators that are being shared by the more popular systems.
在百货公司、超市等使用现金、银行汇票、支票和VISA卡的日子一去不复返了。我们中的许多人都目睹了电子支付(通过签订电子合同)在虚拟和实体购物场所的日益普及。本文试图从总体上讨论支付宝、微信钱包和八达通这三种电子平台,以及它们在东方的起源、发展背景和优缺点。希望本文可以作为一个参考点,有助于在不久的将来在西方进一步发展电子(自动化)支付。微信最初是一款通信应用,类似于WhatsApp, WhatsApp随后扩大了运营范围,其中包括钱包功能。微信钱包功能和支付宝在手机屏幕上创建二维码,由生产商/服务提供商的扫描仪扫描。所有交易数据,包括供应商和客户的名称、所消费的产品/服务、支付金额,都立即通过服务提供商(即中间方)发送到支付宝或微信的中央计算机。因此,这两种设备依赖于平稳快速的数据传输和支付宝或微信中央计算机的效率。另一方面,八达通则使用磁体数据储存卡,在香港地铁上通勤。八达通卡用户在离开港铁站门口时刷卡,车费会被扣除。此外,八达通卡已发展成为一种价值卡,用户可以在7-11和其他具有附加功能的零售店购买商品。到目前为止,最高存款额为港币1,000元。作者希望对这三种设备的工作现状进行概述,并重点介绍它们的使用、应用和缺点。如果时间和空间允许,我们希望对目前在亚洲、欧洲(特别是英国)、美国和加拿大使用的不同关键工作系统进行比较。人们不应该也不能一开始就假定存在一种适合我们所有人的完美制度,人们也不能否认有可能制定出一些比较普遍的制度所共有的共同点。
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引用次数: 0
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eBusiness & eCommerce eJournal
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