From the Systemic Functional Linguistics (SFL) standpoint, experiential meanings reflect our experience, perceptions, and consciousness. Research on experiential meaningmaking in tertiary contexts has traditionally focused on areas such as mathematics, journalism and media, science and computing, nursing, and history. This paper aims to investigate the experiential multimodal meanings in an undergraduate marketing course. The data comprised three written assignments and the tutor’s two model texts. The study employed a multidimensional approach by Alyousef (2013), which is framed by SFL (Halliday 2014) and O’Halloran’s (2005, 1998, 2008, 1999) multisemiotic framework for the analysis of semiotic codes in mathematics. The results showed that the experiential meanings in the students’ marketing plan texts were primarily construed through material processes and both explicit and implicit relational identifying processes. The findings indicated how mathematical symbolism is encoded in the multisemiotic texts, in the most economical manner, by using grammatical strategies of structural condensation. The results also noted the extent to which the different modes of meaning were integrated in the texts.
{"title":"THE REPRESENTATION OF EXPERIENCE IN UNDERGRADUATE BUSINESS STUDENTS’ TEXTS: A FUNCTIONAL ANALYSIS OF MULTIMODAL MEANING MAKING RESOURCES IN MARKETING TEXTS","authors":"H. Alyousef","doi":"10.5817/DI2018-1-5","DOIUrl":"https://doi.org/10.5817/DI2018-1-5","url":null,"abstract":"From the Systemic Functional Linguistics (SFL) standpoint, experiential meanings reflect our experience, perceptions, and consciousness. Research on experiential meaningmaking in tertiary contexts has traditionally focused on areas such as mathematics, journalism and media, science and computing, nursing, and history. This paper aims to investigate the experiential multimodal meanings in an undergraduate marketing course. The data comprised three written assignments and the tutor’s two model texts. The study employed a multidimensional approach by Alyousef (2013), which is framed by SFL (Halliday 2014) and O’Halloran’s (2005, 1998, 2008, 1999) multisemiotic framework for the analysis of semiotic codes in mathematics. The results showed that the experiential meanings in the students’ marketing plan texts were primarily construed through material processes and both explicit and implicit relational identifying processes. The findings indicated how mathematical symbolism is encoded in the multisemiotic texts, in the most economical manner, by using grammatical strategies of structural condensation. The results also noted the extent to which the different modes of meaning were integrated in the texts.","PeriodicalId":38177,"journal":{"name":"Discourse and Interaction","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45209589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper has an overall focus on the refusal to communicate, which naïve language users would often interpret as “zero communication”. This aspect of human interaction has not yet been thoroughly investigated, which accounts for the novelty of the research. The paper analyses reasons for the refusal to communicate, its types, strategies, positive and negative effects, as well as verbal and nonverbal ways of its expression. The study uses a mixed-method research design based on observation, discourse analysis and method of introspection. The material of the research includes 389 acts of refusal to communicate selected from real-life or Internet conversations, fiction of the late 20th – early 21st centuries, and films in English and in Russian. All the communicative acts are investigated along the following lines: a) reasons; b) types; c) communication strategies; d) functions and e) forms of linguistic expression of refusal to communicate. We identify regularities and classify our data within each of the devised categories. The paper argues that refusal to communicate, which in fact manifests the intention to terminate communication, is part and parcel of human interaction possessing strong pragmatic, functional and emotional value. Though it is generally seen as a negative communication strategy, this study shows that under certain circumstances it can also have a positive effect on the outcome of interaction.
{"title":"REFUSAL TO COMMUNICATE AS A POSITIVE AND NEGATIVE COMMUNICATION STRATEGY","authors":"O. Leontovich, M.A. Gulyaeva","doi":"10.5817/DI2018-1-52","DOIUrl":"https://doi.org/10.5817/DI2018-1-52","url":null,"abstract":"The paper has an overall focus on the refusal to communicate, which naïve language users would often interpret as “zero communication”. This aspect of human interaction has not yet been thoroughly investigated, which accounts for the novelty of the research. The paper analyses reasons for the refusal to communicate, its types, strategies, positive and negative effects, as well as verbal and nonverbal ways of its expression. The study uses a mixed-method research design based on observation, discourse analysis and method of introspection. The material of the research includes 389 acts of refusal to communicate selected from real-life or Internet conversations, fiction of the late 20th – early 21st centuries, and films in English and in Russian. All the communicative acts are investigated along the following lines: a) reasons; b) types; c) communication strategies; d) functions and e) forms of linguistic expression of refusal to communicate. We identify regularities and classify our data within each of the devised categories. The paper argues that refusal to communicate, which in fact manifests the intention to terminate communication, is part and parcel of human interaction possessing strong pragmatic, functional and emotional value. Though it is generally seen as a negative communication strategy, this study shows that under certain circumstances it can also have a positive effect on the outcome of interaction.","PeriodicalId":38177,"journal":{"name":"Discourse and Interaction","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48595343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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