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International Journal of Intellectual Property Management最新文献

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Emotional intelligence and managerial leadership in the fast moving consumer durable goods industry in Indias perspective 情商和管理领导力在印度快速消费品行业的观点
Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.1504/ijipm.2023.10057769
M. Ganguly, Mithila Roy Bardhan
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引用次数: 0
Internal and external organisational strategies: repercussion of information management on relationship selling behaviour and salesforce performance 内部和外部组织策略:信息管理对关系销售行为和销售人员绩效的影响
Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.1504/ijipm.2023.129075
S. Mahendran, N. L. Balasudarsun, H. G. Ram, K. Parthasarathy, Dwaipayan Roy
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引用次数: 0
Protecting intellectual property in low trust environments: game theoretic modelling of overproduction in contract manufacturing 低信任环境下的知识产权保护:代工生产过剩的博弈论模型
Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.1504/ijipm.2023.10059124
Dale A. Henderson, Zachary A. Collier, Jerry M. Kopf
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引用次数: 0
Cooperation affects NGO staff performance patterns 合作影响NGO工作人员绩效模式
Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.1504/ijipm.2023.10054224
T. N. Kiran Kumar, Smita Singh, Leo Rathinaraj Antony Soundararajan, Ila Mehrotra Anand, B. Mishra, Himani Oberai
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引用次数: 0
Innovation in knowledge management on employees productivity in the voluntary sector 知识管理创新对志愿部门员工生产力的影响
Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.1504/ijipm.2023.10056306
Long Tam Pham, B. Othman, Zakariya Chabani, Kalpana. Koneru, E. Hymavathi, S. Rizal
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引用次数: 0
Copyright: an effective remedy against image-based sexual abuse in the UK 版权:英国针对基于图像的性侵犯的有效补救措施
Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.1504/ijipm.2023.10056368
Smarnika Srivastava
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引用次数: 0
A systematic study of mobility and innovation and technology management for skilled enhancement with operational frameworks 系统地研究机动性、创新和技术管理,以提高操作框架的技能
Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.1504/ijipm.2023.134047
Nik Alif Amri Nik Hashim, Hira Batool, Vipin Jain, Felix Julca Guerrero, Nelson Cruz Castillo
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引用次数: 0
Intellectual property protection for virtual assets and brands in the Metaverse: issues and challenges 虚拟世界中虚拟资产和品牌的知识产权保护:问题与挑战
Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.1504/ijipm.2023.10060216
P.R.L. Rajavenkatesan, Karun Sanjaya
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引用次数: 0
E-portfolios to foster creative innovation and communication technology management in undergraduate engineering learners 电子档案,以促进创造性创新和通信技术管理的本科工程学习者
Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.1504/ijipm.2023.134055
Syed Farhat Jahara, Tribhuwan Kumar, Abbas Hussein Abdelrady
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引用次数: 0
Massive marketing in social media: the influence on sentiments and attitude toward the brand 社会化媒体的大规模营销:对品牌情绪和态度的影响
Q2 Social Sciences Pub Date : 2023-01-01 DOI: 10.1504/ijipm.2023.134057
B. Lakshmi, Yabesh Abraham Durairaj Isravel, D. Chitra, V. Mahalakshmi
Social media research has mostly concentrated on defining this trend through the interpretation of new concepts and terminology that compose its basics and exploring the impact of a company's introduction of social media on consumer behaviour because it has only recently emerged within the last millennium. A simple random sampling method was used to acquire the data from 556 people who have purchased fashion products. The research questionnaire was used to obtain the necessary information. Based on the data, it appears that most of the customers at retail fashion stores were middle-aged women in the private sector who were between the ages of 30 and 45. A marginally significant positive correlation between the purposes of this study was to examine how social media channels may inspire original products. Its goals were to gauge consumers' familiarity with the brand and to encourage them to make purchases. Consumers can benefit from businesses' inventiveness in both pre- and post-purchase contexts, as shown by the results.
社交媒体研究主要集中在通过解释构成其基础的新概念和术语来定义这一趋势,并探索公司引入社交媒体对消费者行为的影响,因为社交媒体在上个千年里才刚刚出现。采用简单随机抽样的方法,对556名购买过时尚产品的人进行数据采集。研究问卷是为了获得必要的信息。从这些数据来看,零售时装店的顾客大部分是30岁至45岁的私营部门中年女性。本研究的目的是研究社交媒体渠道如何激发原创产品,两者之间存在显著的正相关关系。其目的是衡量消费者对该品牌的熟悉程度,并鼓励他们购买。正如研究结果所示,消费者可以从企业在购买前和购买后的创造性中受益。
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引用次数: 0
期刊
International Journal of Intellectual Property Management
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