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Indian Journal of Marketing最新文献

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A Gender-Based Comparative Evaluation of O2O Food Delivery Characteristics : A Requirements Prioritization Approach 基于性别的O2O食品配送特征比较评价：需求优先法
Q3 Business, Management and Accounting
Indian Journal of Marketing
Pub Date : 2023-01-01 DOI: 10.17010/ijom/2023/v53/i1/172593
Vaibhav Agarwal, R. Sahu, Ashutosh Pandey
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引用次数: 0
Users’ Perception and Barriers to Using Self-Driven Rental Bikes 用户对租赁自驾自行车的认知与障碍
Q3 Business, Management and Accounting
Indian Journal of Marketing
Pub Date : 2022-12-01 DOI: 10.17010/ijom/2022/v52/i12/172562
S. Meenakshinathan, Sreedhara Raman, Rajni Gupta
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引用次数: 0
Impact of E-Service Quality Dimensions on Customer Satisfaction and Loyalty in Online Apparel Shopping in India 电子服务质量维度对印度在线服装购物顾客满意度和忠诚度的影响
Q3 Business, Management and Accounting
Indian Journal of Marketing
Pub Date : 2022-12-01 DOI: 10.17010/ijom/2022/v52/i12/172560
Kala Mahadevan, Sujata Joshi
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引用次数: 0
Application of the Theory of Planned Behaviour to Predict College Students’ Online Purchase Intention : A Systematic Review and Meta-Analysis 计划行为理论在大学生网络购买意愿预测中的应用:系统回顾与元分析
Q3 Business, Management and Accounting
Indian Journal of Marketing
Pub Date : 2022-12-01 DOI: 10.17010/ijom/2022/v52/i12/172561
Ashish A. Linge, Mahesh Singh, Baldeo B. Kakde, Krunal K. Punjani
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引用次数: 0
Implementing SaaS-Based Sales Force Automation Systems 实施基于saas的销售队伍自动化系统
Q3 Business, Management and Accounting
Indian Journal of Marketing
Pub Date : 2022-12-01 DOI: 10.17010/ijom/2022/v52/i12/172559
Subroto Roy, N. Bandyopadhyay
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引用次数: 1
Research on Revenge : A Research Note 复仇研究：研究札记
Q3 Business, Management and Accounting
Indian Journal of Marketing
Pub Date : 2022-11-01 DOI: 10.17010/ijom/2022/v52/i11/172434
S. Sakshi, S. Shankar R.
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引用次数: 0
Role of Trusting Beliefs and Trust in the Adoption of Online Reviews of Hotels : Extension of the IAM Model 信任信念和信任在采用酒店在线评论中的作用：IAM模型的扩展
Q3 Business, Management and Accounting
Indian Journal of Marketing
Pub Date : 2022-11-01 DOI: 10.17010/ijom/2022/v52/i11/172431
Shalini Gautam, Priyanka Malik, Shanu Jain
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引用次数: 0
Development of a Model to Determine the Purchase Intention of Counterfeit Luxury Products Among Consumers in Bengaluru 班加罗尔消费者购买假冒奢侈品意愿的模型开发
Q3 Business, Management and Accounting
Indian Journal of Marketing
Pub Date : 2022-11-01 DOI: 10.17010/ijom/2022/v52/i11/172433
Annette Nikita, G. Devakumar
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引用次数: 0
An Empirical Analysis of the Decision-Making Style of Millennials on the Choice of Financial Products 千禧一代金融产品选择决策风格的实证分析
Q3 Business, Management and Accounting
Indian Journal of Marketing
Pub Date : 2022-11-01 DOI: 10.17010/ijom/2022/v52/i11/172432
T. N.Mahalakshmi, Shanmugam Munuswamy
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引用次数: 1
Consumer Acatalepsy Towards Buying Behaviour for Need-Based Goods for Sustainability During the COVID-19 Pandemic 新冠肺炎大流行期间消费者对基于需求的商品购买行为的兴趣
Q3 Business, Management and Accounting
Indian Journal of Marketing
Pub Date : 2022-10-01 DOI: 10.17010/ijom/2022/v52/i10/172347
Dhiresh Kulshrestha, Muklesh Kumar Tiwari, Kumar Shalender, Sandhir Sharma
Purpose: The study aimed to examine the consumer acatalepsy towards buying behavior for need-based goods (NBGS) for sustainability during COVID-19 and behavioral intentions for NBGS using the framework of value – attitude – behavior in India. Design/Methodology/Approach: Using the extant literature review, the study developed a conceptual model describing consumers’ buying behavior and behavioral int entions related to NBGS. The research employed the hypo-deductive research design approach for carrying out the study. Findings: The study found that attitude, economic depression, subjective norms, perceived consumer effectiveness, availability of control, and buying intention were positively related to the buying behavior of consumers in the NBGS category. Research Limitations/Implications: The research offered new insights into academia and practice using instrumental values, terminal values, and consumer buying behavior. It is unique for providing a fresh perspective on the NBGS and consumer behavior in COVID-19 times. Practical Implications: As the study deep dived into the behavioral aspects of the consumers, it will help shape the attitude of market professionals to analyze the instrumental and terminal values thoroughly. The findings of the research will prove instrumental in more effective and efficient decision-making processes for need-based goods in the consumer market. Social Implications: At individual and social levels, values represent the guiding force that shapes human behavior. This study will help to extend the overall understanding related to consumer behavior in the domain of NBGS using the basis of value and its impact on the behavioral patterns of consumers. Originality/Value: In the context of NBGS, this research paper dealt explicitly with the behavioral factors related to instrumental and terminal values. The study is also unique in that it evaluates the various parameters related to consumers’ buying behavior in the NBGS category during COVID-19. Evaluating these factors makes the research unique and one of its kind in consumer behavior. © 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved.
目的:本研究旨在利用价值-态度-行为的框架，研究印度消费者在COVID-19期间对基于需求的商品(NBGS)的可持续性购买行为的麻木，以及NBGS的行为意图。设计/方法/途径:通过对现有文献的回顾，本研究建立了一个描述消费者购买行为和与NBGS相关的行为意向的概念模型。本研究采用了低演绎的研究设计方法进行研究。研究发现:态度、经济抑郁、主观规范、感知消费者效能、控制可得性和购买意愿与NBGS类别消费者的购买行为呈正相关。研究局限/启示:本研究在工具价值、终端价值和消费者购买行为的应用上为学术界和实践提供了新的见解。它的独特之处在于提供了新冠疫情时期NBGS和消费者行为的新视角。实践启示:本研究深入消费者行为层面，对工具价值和终端价值进行深入分析，有助于塑造市场专业人士的态度。这项研究的结果将有助于为消费者市场上以需求为基础的商品制定更有效的决策过程。社会影响:在个人和社会层面上，价值观代表了塑造人类行为的指导力量。本研究将利用价值基础及其对消费者行为模式的影响，扩展对NBGS领域中与消费者行为相关的整体理解。原创性/价值:在NBGS的背景下，本研究明确探讨了与工具价值和终端价值相关的行为因素。该研究的独特之处在于，它评估了与新冠肺炎期间消费者在NBGS类别中购买行为相关的各种参数。对这些因素的评估使这项研究在消费者行为研究中独树一帜。©2022，联合管理顾问有限公司。版权所有。
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引用次数: 0
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