Pub Date : 2023-06-01DOI: 10.17010/ijom/2023/v53/i6/172767
Pankaj Kumar Sharma, Shazeed Ahmed
{"title":"A Study on the Perception of Selected Ethnic Communities Toward Communication Media : An Empirical Study","authors":"Pankaj Kumar Sharma, Shazeed Ahmed","doi":"10.17010/ijom/2023/v53/i6/172767","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i6/172767","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49032231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-01DOI: 10.17010/ijom/2023/v53/i5/172727
Parul Yadav, Bhawna Agarwal, Jones Mathew
{"title":"Green Marketing Strategy Adoption by Indian Political Party Brands with Special Emphasis on Marketing Mix","authors":"Parul Yadav, Bhawna Agarwal, Jones Mathew","doi":"10.17010/ijom/2023/v53/i5/172727","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i5/172727","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42915300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-01DOI: 10.17010/ijom/2023/v53/i5/172724
Ganesh Dash, Syed Akmal, Debarun Chakraborty
{"title":"A Study on Adoption of Mobile Learning Apps (MLA) : Development of an Integrated Framework in a Multinational Context","authors":"Ganesh Dash, Syed Akmal, Debarun Chakraborty","doi":"10.17010/ijom/2023/v53/i5/172724","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i5/172724","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42312358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-01DOI: 10.17010/ijom/2023/v53/i5/172725
Ananya Singh, Anantkumar Dada Ozarkar
{"title":"Changing Face of Indian Political Cartoons from 2010–2020","authors":"Ananya Singh, Anantkumar Dada Ozarkar","doi":"10.17010/ijom/2023/v53/i5/172725","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i5/172725","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48659480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-14DOI: 10.17010/ijom/2023/v53/i4/172689
Nidhi Sharma, Bhanupriya Khatri, S. Khan, Mohd Salman Shamsi
{"title":"Extending the UTAUT Model to Examine the Influence of Social Media on Tourists’ Destination Selection","authors":"Nidhi Sharma, Bhanupriya Khatri, S. Khan, Mohd Salman Shamsi","doi":"10.17010/ijom/2023/v53/i4/172689","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i4/172689","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44609951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-12DOI: 10.17010/ijom/2023/v53/i4/172688
Swati Saini, Rajiv Kumar
{"title":"Mind Mapping of Consumers : A Study to Explore the Role of Religion","authors":"Swati Saini, Rajiv Kumar","doi":"10.17010/ijom/2023/v53/i4/172688","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i4/172688","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42513602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-12DOI: 10.17010/ijom/2023/v53/i4/172687
Gautam Agrawal, Savita Sodhi, A. Mohapatra, K. Bhandari
{"title":"Can Consumer Citizenship Behavior be Created Using Service Robots in Luxury Hospitality Services?","authors":"Gautam Agrawal, Savita Sodhi, A. Mohapatra, K. Bhandari","doi":"10.17010/ijom/2023/v53/i4/172687","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i4/172687","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41680394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-08DOI: 10.17010/ijom/2023/v53/i4/172690
Shaon Sen
{"title":"Developing the M-H-IB Model to Explain the Mediational Role of Hedonism on Materialism and Impulse Buying Relationship : Proposing a Research Framework","authors":"Shaon Sen","doi":"10.17010/ijom/2023/v53/i4/172690","DOIUrl":"https://doi.org/10.17010/ijom/2023/v53/i4/172690","url":null,"abstract":"","PeriodicalId":38358,"journal":{"name":"Indian Journal of Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49488304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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