Pub Date : 1900-01-01DOI: 10.4135/9789353287733.n9
C. Bhattacharya
{"title":"From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being","authors":"C. Bhattacharya","doi":"10.4135/9789353287733.n9","DOIUrl":"https://doi.org/10.4135/9789353287733.n9","url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114446323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4135/9789353287733.n15
Yee Heng Tan, S. Reddy
{"title":"Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions","authors":"Yee Heng Tan, S. Reddy","doi":"10.4135/9789353287733.n15","DOIUrl":"https://doi.org/10.4135/9789353287733.n15","url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116585583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4135/9789353287733.n40
Gary Ottley, Nada Nasr Bechwati, R. Sisodia
{"title":"Conscious Marketing: Meaning and Application","authors":"Gary Ottley, Nada Nasr Bechwati, R. Sisodia","doi":"10.4135/9789353287733.n40","DOIUrl":"https://doi.org/10.4135/9789353287733.n40","url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":"178 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122330701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4135/9789353287733.n29
P. Berthon, Ivan Fedorenko, L. Pitt, Sarah Lord Ferguson
{"title":"Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact","authors":"P. Berthon, Ivan Fedorenko, L. Pitt, Sarah Lord Ferguson","doi":"10.4135/9789353287733.n29","DOIUrl":"https://doi.org/10.4135/9789353287733.n29","url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130194772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4135/9789353287733.n47
L. Berry
{"title":"Reflections on Jagdish Sheth: A Marketing Role Model","authors":"L. Berry","doi":"10.4135/9789353287733.n47","DOIUrl":"https://doi.org/10.4135/9789353287733.n47","url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128048373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4135/9789353287733.n48
Ruth N. Bolton
How many marketing academics have been influenced by Dr Jagdish Sheth? No one can say, but my guess is that almost all of us—around the world—have been touched by his efforts to develop marketing scholars and scholarship. Jag’s contributions to marketing science and practice are prodigious and well known. Hence, in this paper, I will share what I know about his decades of philanthropic work advancing marketing scholarship.
{"title":"Jagdish Sheth: Heart of Marketing","authors":"Ruth N. Bolton","doi":"10.4135/9789353287733.n48","DOIUrl":"https://doi.org/10.4135/9789353287733.n48","url":null,"abstract":"How many marketing academics have been influenced by Dr Jagdish Sheth? No one can say, but my guess is that almost all of us—around the world—have been touched by his efforts to develop marketing scholars and scholarship. Jag’s contributions to marketing science and practice are prodigious and well known. Hence, in this paper, I will share what I know about his decades of philanthropic work advancing marketing scholarship.","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131508149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4135/9789353287733.n50
Gary L. Frazier
{"title":"Jag Sheth: Thanks to a True Giant!","authors":"Gary L. Frazier","doi":"10.4135/9789353287733.n50","DOIUrl":"https://doi.org/10.4135/9789353287733.n50","url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126479974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4135/9789353287733.n36
N. Malhotra, S. Burgess
{"title":"Integrating Social Media in Marketing Research Courses","authors":"N. Malhotra, S. Burgess","doi":"10.4135/9789353287733.n36","DOIUrl":"https://doi.org/10.4135/9789353287733.n36","url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114925792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4135/9789353287733.n18
Ruth N. Bolton
{"title":"Innovating the Customer Experience","authors":"Ruth N. Bolton","doi":"10.4135/9789353287733.n18","DOIUrl":"https://doi.org/10.4135/9789353287733.n18","url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132046604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4135/9789353287733.n8
Amitava Chattopadhyay
{"title":"Building Sustainable and Socially Impactful Businesses at the Base of the Pyramid","authors":"Amitava Chattopadhyay","doi":"10.4135/9789353287733.n8","DOIUrl":"https://doi.org/10.4135/9789353287733.n8","url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131654944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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