In this paper, two studies demonstrate that the efficacy of sexual humor in advertising is more complicated than the conventional wisdom of “works for males, but not for females.” The findings suggest that males and females tend not to exhibit significant differences in sexual humor evaluation (how funny is this?) but that advertising utilizing sexual humor is more likely (less likely) to generate positive attitudes (do I like this advertisement/brand?) when a masculine (feminine) brand is communicating with male (female) consumers. However, brand gender differences and the resultant consumer attitudinal differences can be eliminated through the use of gender-atypical brand personality. Taken together, the results show that the mere presence of sexual humor does not drive gender-based differences in advertising response; rather, it appears to be the fit of such humor with brand personality.
{"title":"Does Sexual Humor Work on Mars, But Not on Venus? Exploring Consumer Acceptance of Sexually Humorous Advertising by Gendered Brands","authors":"J. Mayer, Piyush Kumar, Hye Jin Yoon","doi":"10.2139/ssrn.2593274","DOIUrl":"https://doi.org/10.2139/ssrn.2593274","url":null,"abstract":"In this paper, two studies demonstrate that the efficacy of sexual humor in advertising is more complicated than the conventional wisdom of “works for males, but not for females.” The findings suggest that males and females tend not to exhibit significant differences in sexual humor evaluation (how funny is this?) but that advertising utilizing sexual humor is more likely (less likely) to generate positive attitudes (do I like this advertisement/brand?) when a masculine (feminine) brand is communicating with male (female) consumers. However, brand gender differences and the resultant consumer attitudinal differences can be eliminated through the use of gender-atypical brand personality. Taken together, the results show that the mere presence of sexual humor does not drive gender-based differences in advertising response; rather, it appears to be the fit of such humor with brand personality.","PeriodicalId":386303,"journal":{"name":"AARN: Visual Anthropology & Media Studies (Sub-Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2015-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130920974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
While the marketing literature contains a substantial body of research focused on the benefits of strong brands, there is less research focused on the processes by which strong brands are created. In this research, the authors focus on the development of brand equity in the realm of college football. This non-traditional branding application provides an opportunity to study brand equity formation because data is available both on performance and consumer demand over time. College football is also of interest because of its cultural importance, and because organizational elements such as conference affiliations and the Bowl Championship Series may influence schools’ brand building investments. The authors investigate the influence of brand equity and customer base on investments in college football programs using a structural dynamic programming model. It is found that brand equity is primarily created through participation in BCS bowls. Notably, the authors find that after controlling for level of investment, small conference schools actually have preferred access to major bowl games.
{"title":"Brand Equity Development in College Football","authors":"Manish Tripathi","doi":"10.2139/ssrn.2570845","DOIUrl":"https://doi.org/10.2139/ssrn.2570845","url":null,"abstract":"While the marketing literature contains a substantial body of research focused on the benefits of strong brands, there is less research focused on the processes by which strong brands are created. In this research, the authors focus on the development of brand equity in the realm of college football. This non-traditional branding application provides an opportunity to study brand equity formation because data is available both on performance and consumer demand over time. College football is also of interest because of its cultural importance, and because organizational elements such as conference affiliations and the Bowl Championship Series may influence schools’ brand building investments. The authors investigate the influence of brand equity and customer base on investments in college football programs using a structural dynamic programming model. It is found that brand equity is primarily created through participation in BCS bowls. Notably, the authors find that after controlling for level of investment, small conference schools actually have preferred access to major bowl games.","PeriodicalId":386303,"journal":{"name":"AARN: Visual Anthropology & Media Studies (Sub-Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2015-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134640881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Harrison G. Hong, Ilan Kremer, Jeffrey D. Kubik, J. Mei, Michael J. Moses
We estimate the effect of ordering by value on revenues in sequential art auctions held by Sotheby's and Christie's. We exploit a pre determined rotation of which of these two houses holds their auction first during auction week in New York City. When the house that goes first has relatively expensive paintings compared to the other house, we find that the sale premium for the week is around 21% higher relative to the mean sale premium, and the fraction of paintings sold during the week is around 11% higher. We provide evidence that this is due to an anchoring effect.
{"title":"Ordering, Revenue and Anchoring in Art Auctions","authors":"Harrison G. Hong, Ilan Kremer, Jeffrey D. Kubik, J. Mei, Michael J. Moses","doi":"10.2139/ssrn.2485205","DOIUrl":"https://doi.org/10.2139/ssrn.2485205","url":null,"abstract":"We estimate the effect of ordering by value on revenues in sequential art auctions held by Sotheby's and Christie's. We exploit a pre determined rotation of which of these two houses holds their auction first during auction week in New York City. When the house that goes first has relatively expensive paintings compared to the other house, we find that the sale premium for the week is around 21% higher relative to the mean sale premium, and the fraction of paintings sold during the week is around 11% higher. We provide evidence that this is due to an anchoring effect.","PeriodicalId":386303,"journal":{"name":"AARN: Visual Anthropology & Media Studies (Sub-Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2014-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133188035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In October 2013, the European Court of Human Rights in Delfi AS v Estonia upheld a decision of the Estonian Supreme Court to impose liability on the owners of an internet news portal for defamatory comments which had been posted on their website by anonymous third parties. This note suggests that the decision is important in the context of publications with a ‘public interest’ element to them, because it appears to afford more protection to the right to reputation (deriving from the Article 8 right to privacy) and less to freedom of expression than was formerly the case. It is further argued that the Court's emphasis on the positive obligation of states to protect this right to reputation may mean that the existing English law in this area, including, potentially section 5 of the Defamation Act 2013, is inconsistent with the ECHR jurisprudence.
{"title":"Delfi AS v Estonia: The Liability of Secondary Internet Publishers for Violation of Reputational Rights Under the European Convention on Human Rights","authors":"Neville Cox","doi":"10.1111/1468-2230.12081","DOIUrl":"https://doi.org/10.1111/1468-2230.12081","url":null,"abstract":"In October 2013, the European Court of Human Rights in Delfi AS v Estonia upheld a decision of the Estonian Supreme Court to impose liability on the owners of an internet news portal for defamatory comments which had been posted on their website by anonymous third parties. This note suggests that the decision is important in the context of publications with a ‘public interest’ element to them, because it appears to afford more protection to the right to reputation (deriving from the Article 8 right to privacy) and less to freedom of expression than was formerly the case. It is further argued that the Court's emphasis on the positive obligation of states to protect this right to reputation may mean that the existing English law in this area, including, potentially section 5 of the Defamation Act 2013, is inconsistent with the ECHR jurisprudence.","PeriodicalId":386303,"journal":{"name":"AARN: Visual Anthropology & Media Studies (Sub-Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2014-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134231000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Over the past decade notions of beauty have been undergoing significant transformation in Malaysia. Through interviews with managers and owners in three emerging beauty companies as well as a consumer survey, this study reveals three important factors inherent in a new approach in the ongoing commercialization of beauty: that indigenous knowledge of herbs as crucial ingredients is held and diffused by women; that women are the founders, managers and users of the products; and that these companies are family-owned and outsource technical or scientific expertise to add credibility and increase commercial viability. Religion -- Islam in the case of Malaysia -- can also be a potent factor in brand building among beauty entrepreneurs in developing economies. This study asserts that by utilizing indigenous knowledge and appealing to cultural and religious identity, new companies can be successful even when competing in a crowded market dominated by foreign multinationals.
{"title":"Going Global: Branding Strategies in the Malaysian Beauty Industry","authors":"S. Yacob, R. Zainol","doi":"10.2139/ssrn.2459776","DOIUrl":"https://doi.org/10.2139/ssrn.2459776","url":null,"abstract":"Over the past decade notions of beauty have been undergoing significant transformation in Malaysia. Through interviews with managers and owners in three emerging beauty companies as well as a consumer survey, this study reveals three important factors inherent in a new approach in the ongoing commercialization of beauty: that indigenous knowledge of herbs as crucial ingredients is held and diffused by women; that women are the founders, managers and users of the products; and that these companies are family-owned and outsource technical or scientific expertise to add credibility and increase commercial viability. Religion -- Islam in the case of Malaysia -- can also be a potent factor in brand building among beauty entrepreneurs in developing economies. This study asserts that by utilizing indigenous knowledge and appealing to cultural and religious identity, new companies can be successful even when competing in a crowded market dominated by foreign multinationals.","PeriodicalId":386303,"journal":{"name":"AARN: Visual Anthropology & Media Studies (Sub-Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2014-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126289313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Movie producers and exhibitors make various decisions requiring an understanding of moviegoer's preferences at the local level. Two examples of such decisions are exhibitors' allocation of screens to movies and producers' allocation of advertising across different regions of the country. This study presents a predictive model of local demand for movies with two unique features. First, arguing that consumers' political tendencies have an unutilized predictive power for marketing models, we allow consumers' heterogeneity to depend on their voting tendencies. Second, instead of relying on the commonly used genre classifications to characterize movies, we estimate latent movie attributes. These attributes are not determined a priori by industry professionals but rather reflect consumers' perceptions, as revealed by their moviegoing behavior. Box-office data over five years from 25 counties in the U.S. Midwest provide support for this model. First, consumers' preferences are related to their political tendencies. For example, we find that counties that voted for congressional Republicans prefer movies starring young, Caucasian, female actors over those starring African American, male actors. Second, perceived attributes provide new insights into consumers' preferences. For example, one of these attributes is the movie's degree of seriousness. Finally, and most importantly, the two improvements proposed here have a meaningful impact on forecasting error, decreasing it by 12.6%. This paper was accepted by Pradeep Chintagunta, marketing.
{"title":"When Kerry Met Sally: Politics and Perceptions in the Demand for Movies - Online Appendix","authors":"Jason M. T. Roos, R. Shachar","doi":"10.1287/mnsc.2013.1834","DOIUrl":"https://doi.org/10.1287/mnsc.2013.1834","url":null,"abstract":"Movie producers and exhibitors make various decisions requiring an understanding of moviegoer's preferences at the local level. Two examples of such decisions are exhibitors' allocation of screens to movies and producers' allocation of advertising across different regions of the country. This study presents a predictive model of local demand for movies with two unique features. First, arguing that consumers' political tendencies have an unutilized predictive power for marketing models, we allow consumers' heterogeneity to depend on their voting tendencies. Second, instead of relying on the commonly used genre classifications to characterize movies, we estimate latent movie attributes. These attributes are not determined a priori by industry professionals but rather reflect consumers' perceptions, as revealed by their moviegoing behavior. Box-office data over five years from 25 counties in the U.S. Midwest provide support for this model. First, consumers' preferences are related to their political tendencies. For example, we find that counties that voted for congressional Republicans prefer movies starring young, Caucasian, female actors over those starring African American, male actors. Second, perceived attributes provide new insights into consumers' preferences. For example, one of these attributes is the movie's degree of seriousness. Finally, and most importantly, the two improvements proposed here have a meaningful impact on forecasting error, decreasing it by 12.6%. \u0000 \u0000This paper was accepted by Pradeep Chintagunta, marketing.","PeriodicalId":386303,"journal":{"name":"AARN: Visual Anthropology & Media Studies (Sub-Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2014-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131718138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-09-03DOI: 10.17573/IPAR.2013.3-4.A04
V. Kozáková
The position of public sector in European countries is significant, especially now when Europe has a goal of smart, inclusive and sustainable growth. The paper examines manners how public sector can contribute to achievement of this goal. The aim of the paper is to investigate the existing modern perspectives on public sector and find out the linkages between them. It deals with the role and importance of intelligence, innovation and creativity in public sector processes. It examines the nature of smart, innovative and creative approach to public sector, their main factors, indicators and variables. The purpose of the paper is to introduce and point out the mentioned approaches that may provide alternatives to previous procedures in public sector. The main findings are based on the main aim of this article, which is to develop a better understanding of innovative, smart and creative approach in public sector with a particular focus on the public involvement.
{"title":"Innovation and Creativity in Public Sector","authors":"V. Kozáková","doi":"10.17573/IPAR.2013.3-4.A04","DOIUrl":"https://doi.org/10.17573/IPAR.2013.3-4.A04","url":null,"abstract":"The position of public sector in European countries is significant, especially now when Europe has a goal of smart, inclusive and sustainable growth. The paper examines manners how public sector can contribute to achievement of this goal. The aim of the paper is to investigate the existing modern perspectives on public sector and find out the linkages between them. It deals with the role and importance of intelligence, innovation and creativity in public sector processes. It examines the nature of smart, innovative and creative approach to public sector, their main factors, indicators and variables. The purpose of the paper is to introduce and point out the mentioned approaches that may provide alternatives to previous procedures in public sector. The main findings are based on the main aim of this article, which is to develop a better understanding of innovative, smart and creative approach in public sector with a particular focus on the public involvement.","PeriodicalId":386303,"journal":{"name":"AARN: Visual Anthropology & Media Studies (Sub-Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122761997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Starting from eight in-depth interviews with Romanian media managers, this article explores the institutional resources and institutional draw-backs in creating professional systems around creative journalistic products. In proposing a product, the media company proposes a sub-set of rules for the production, distribution, promotion and consumption of the product. This article shows that the leaders of a creative team can use, while building a professional system, the same instruments that govern an institution (Scott, 2001): work rules, accepted norms, cultural-cognitive definitions. A case study, of an all news television, is used to explain the concept proposed by the paper. Nevertheless, several factors impede this effort of building a professional system: • the background of the leaders and their understanding of the professional world, •the often dual or multi cultural-cognitive definition attached to a journalistic product (defendant of public interest, profit generator, political or business weapon), • external factors, such as a political or an economic crisis, that exacerbate the conflicts among supporters of different cultural-cognitive definitions of journalistic products. The interviews are focused on eight media products that were launched after 1989, in a period of profound institutional changes in Romania. These changes refer to a new economic system (capitalism), a new political system (democracy) a new technological environment (digitalization), a new consumer behavior (fragmented; different journalistic products for different personal needs) and a new professional world (state financing and revenue from sales, before 1989, versus state and private owner financing and revenue from sales and advertising, after 1989).
{"title":"Rules, Norms and Shared Definitions: The Management of Professional Systems Around Journalistic Products","authors":"R. Radu","doi":"10.2139/ssrn.3089126","DOIUrl":"https://doi.org/10.2139/ssrn.3089126","url":null,"abstract":"Starting from eight in-depth interviews with Romanian media managers, this article explores the institutional resources and institutional draw-backs in creating professional systems around creative journalistic products. In proposing a product, the media company proposes a sub-set of rules for the production, distribution, promotion and consumption of the product. This article shows that the leaders of a creative team can use, while building a professional system, the same instruments that govern an institution (Scott, 2001): work rules, accepted norms, cultural-cognitive definitions. A case study, of an all news television, is used to explain the concept proposed by the paper. Nevertheless, several factors impede this effort of building a professional system: • the background of the leaders and their understanding of the professional world, •the often dual or multi cultural-cognitive definition attached to a journalistic product (defendant of public interest, profit generator, political or business weapon), • external factors, such as a political or an economic crisis, that exacerbate the conflicts among supporters of different cultural-cognitive definitions of journalistic products. The interviews are focused on eight media products that were launched after 1989, in a period of profound institutional changes in Romania. These changes refer to a new economic system (capitalism), a new political system (democracy) a new technological environment (digitalization), a new consumer behavior (fragmented; different journalistic products for different personal needs) and a new professional world (state financing and revenue from sales, before 1989, versus state and private owner financing and revenue from sales and advertising, after 1989).","PeriodicalId":386303,"journal":{"name":"AARN: Visual Anthropology & Media Studies (Sub-Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2010-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114362568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A review of changing attitudes and behaviour towards non-internet sharing of digital media. The report identifies a new framework for looking at the consumption decisions made by consumers.
对非互联网共享数字媒体的态度和行为变化的回顾。该报告确定了一个审视消费者消费决策的新框架。
{"title":"Changing Attitudes and Behaviour in the 'Non-Internet' Digital World and Their Implications for Intellectual Property","authors":"Bop Consulting","doi":"10.2139/ssrn.2707080","DOIUrl":"https://doi.org/10.2139/ssrn.2707080","url":null,"abstract":"A review of changing attitudes and behaviour towards non-internet sharing of digital media. The report identifies a new framework for looking at the consumption decisions made by consumers.","PeriodicalId":386303,"journal":{"name":"AARN: Visual Anthropology & Media Studies (Sub-Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2010-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126224532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2007-07-01DOI: 10.4000/ETUDESAFRICAINES.18628
Noel B. Salazar
The various ways in which peoples and places around the globe are represented and documented in popular media have an immense impact on how tourists imagine and anticipate future destinations. Even though tourism discourses take a variety of forms, visual imagery seems to have the biggest influence on shaping tourists' pretrip fantasies. Based on ethnographic fieldwork, this paper illustrates the dynamic processes of cultural tourismification in Tanzania's so-called "northern circuit". In many parts of the world, famous nature documentaries, mainstream Hollywood entertainment, and semi-biographic films about this region have become fashionable icons for sub-Saharan Africa as a whole, often reinforcing a perfect nostalgic vision of the black continent as an unexplored and time-frozen wild Eden. While tourism representations have overwhelmingly focused on wildlife, an increasing demand for "meet-the-people" cultural tourism is increasingly bringing local people into the picture. Interestingly, locals are commonly portrayed while engaging in vibrant rituals or in inauthentic, staged poses wearing celebrative costumes. As an example, the paper discusses how the romanticized image of the virile Maasai warrior, dressed in colourful red blankets and beaded jewellery, has led to a true Maasai-mania that is profoundly affecting the daily life and culture of Maasai and other ethnic groups.
{"title":"Imaged or Imagined? Cultural Representations and the ‘Tourismification’ of Peoples and Places","authors":"Noel B. Salazar","doi":"10.4000/ETUDESAFRICAINES.18628","DOIUrl":"https://doi.org/10.4000/ETUDESAFRICAINES.18628","url":null,"abstract":"The various ways in which peoples and places around the globe are represented and documented in popular media have an immense impact on how tourists imagine and anticipate future destinations. Even though tourism discourses take a variety of forms, visual imagery seems to have the biggest influence on shaping tourists' pretrip fantasies. Based on ethnographic fieldwork, this paper illustrates the dynamic processes of cultural tourismification in Tanzania's so-called \"northern circuit\". In many parts of the world, famous nature documentaries, mainstream Hollywood entertainment, and semi-biographic films about this region have become fashionable icons for sub-Saharan Africa as a whole, often reinforcing a perfect nostalgic vision of the black continent as an unexplored and time-frozen wild Eden. While tourism representations have overwhelmingly focused on wildlife, an increasing demand for \"meet-the-people\" cultural tourism is increasingly bringing local people into the picture. Interestingly, locals are commonly portrayed while engaging in vibrant rituals or in inauthentic, staged poses wearing celebrative costumes. As an example, the paper discusses how the romanticized image of the virile Maasai warrior, dressed in colourful red blankets and beaded jewellery, has led to a true Maasai-mania that is profoundly affecting the daily life and culture of Maasai and other ethnic groups.","PeriodicalId":386303,"journal":{"name":"AARN: Visual Anthropology & Media Studies (Sub-Topic)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2007-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133118166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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