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Factors Influencing User’s Intention to Adopt AI-Based Cybersecurity Systems in the UAE 影响阿联酋用户采用基于人工智能的网络安全系统意愿的因素
Q2 Computer Science Pub Date : 2023-01-01 DOI: 10.28945/5166
Mohammed Rashed Mohamed Al Humaid Alneyadi, Md Kassim Normalini
Aim/Purpose: The UAE and other Middle Eastern countries suffer from various cybersecurity vulnerabilities that are widespread and go undetected. Still, many UAE government organizations rely on human-centric approaches to combat the growing cybersecurity threats. These approaches are ineffective due to the rapid increase in the amount of data in cyberspace, hence necessitating the employment of intelligent technologies such as AI cybersecurity systems. In this regard, this study investigates factors influencing users’ intention to adopt AI-based cybersecurity systems in the UAE. Background: Even though UAE is ranked among the top countries in embracing emerging technologies such as digital identity, robotic process automation (RPA), intelligent automation, and blockchain technologies, among others, it has experienced sluggish adoption of AI cybersecurity systems. This selectiveness in adopting technology begs the question of what factors could make the UAE embrace or accept new technologies, including AI-based cybersecurity systems. One of the probable reasons for the slow adoption and use of AI in cybersecurity systems in UAE organizations is the employee’s perception and attitudes towards such intelligent technologies. Methodology: The study utilized a quantitative approach whereby web-based questionnaires were used to collect data from 370 participants working in UAE government organizations considering or intending to adopt AI-based cybersecurity systems. The data was analyzed using the PLS-SEM approach. Contribution: The study is based on the Protection Motivation Theory (PMT) framework, widely used in information security research. However, it extends this model by including two more variables, job insecurity and resistance to change, to enhance its predictive/exploratory power. Thus, this research improves PMT and contributes to the body of knowledge on technology acceptance, especially in intelligent cybersecurity technology. Findings: This paper’s findings provide the basis from which further studies can be conducted while at the same time offering critical insights into the measures that can boost the acceptability and use of cybersecurity systems in the UAE. All the hypotheses were accepted. The relationship between the six constructs (perceived vulnerability (PV), perceived severity (PS), perceived response efficacy (PRE), perceived self-efficacy (PSE), job insecurity (JI), and resistance to change (RC)) and the intention to adopt AI cybersecurity systems in the UAE was found to be statistically significant. This paper’s findings provide the basis from which further studies can be conducted while at the same time offering critical insights into the measures that can boost the acceptability and use of cybersecurity systems in the UAE. Recommendations for Practitioners: All practitioners must be able to take steps and strategies that focus on factors that have a significant impact on increasing usage intentions. PSE and PRE were f
目的/目的:阿联酋和其他中东国家普遍存在各种未被发现的网络安全漏洞。尽管如此,许多阿联酋政府机构还是依靠以人为本的方法来应对日益严重的网络安全威胁。由于网络空间数据量的快速增长,这些方法是无效的,因此需要使用人工智能网络安全系统等智能技术。在这方面,本研究调查了影响阿联酋用户采用基于人工智能的网络安全系统意愿的因素。背景:尽管阿联酋在数字身份、机器人过程自动化(RPA)、智能自动化和区块链技术等新兴技术方面名列前茅,但它在人工智能网络安全系统的采用方面却表现迟缓。这种采用技术的选择性引出了一个问题,即哪些因素可能使阿联酋接受或接受新技术,包括基于人工智能的网络安全系统。阿联酋组织在网络安全系统中采用和使用人工智能的缓慢原因之一可能是员工对这种智能技术的看法和态度。研究方法:本研究采用定量方法,通过基于网络的问卷调查,从正在考虑或打算采用基于人工智能的网络安全系统的阿联酋政府组织中工作的370名参与者中收集数据。采用PLS-SEM方法对数据进行分析。贡献:本研究基于信息安全研究中广泛使用的保护动机理论(PMT)框架。然而,它扩展了这个模型,增加了两个变量,工作不安全感和对变革的抵制,以增强其预测/探索能力。因此,本研究改进了PMT,并有助于技术接受的知识体系,特别是在智能网络安全技术方面。研究结果:本文的研究结果为进一步研究提供了基础,同时为提高阿联酋网络安全系统的可接受性和使用的措施提供了关键见解。所有的假设都被接受了。六个构念(感知脆弱性(PV)、感知严重性(PS)、感知反应效能(PRE)、感知自我效能(PSE)、工作不安全感(JI)和抗拒变革(RC))与阿联酋采用人工智能网络安全系统的意图之间的关系具有统计学意义。本文的研究结果为进一步研究提供了基础,同时为提高阿联酋网络安全系统的可接受性和使用的措施提供了重要见解。对从业者的建议:所有从业者必须能够采取步骤和策略,关注对增加使用意图有重大影响的因素。PSE和PRE被发现与采用基于人工智能的网络安全系统的意愿呈正相关,这表明从业者需要关注它们。政府可以制定立法,强调组织中网络安全系统的简单性和利益意识。对研究人员的建议:需要进一步的研究,包括其他变量,如便利条件、人工智能知识、社会影响和努力效率,以及其他框架,如UTAUT,以更好地解释个人在阿联酋使用网络安全系统的行为意图。对社会的影响:这项研究可以帮助所有利益相关者了解哪些因素可以增加用户对嵌入安全性的应用程序的投资兴趣。因此,它们对2019冠状病毒病大流行后的经济复苏产生了影响。未来研究:未来的研究预计将调查可能影响个人使用网络安全系统的行为意愿的其他因素,如便利条件、人工智能知识、社会影响、努力效率以及UTAUT的其他变量。跨国研究也需要建立一个更大的样本量来检查用户的行为。
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引用次数: 1
Epidemic Intelligence Models in Air Traffic Networks for Understanding the Dynamics in Disease Spread - A Case Study 空中交通网络中用于理解疾病传播动态的流行病情报模型——一个案例研究
Q2 Computer Science Pub Date : 2023-01-01 DOI: 10.28945/5214
Anbalagan Bhuvaneswari
Aim/Purpose: The understanding of disease spread dynamics in the context of air travel is crucial for effective disease detection and epidemic intelligence. The Susceptible-Exposed-Infectious-Recovered-Hospitalized-Critical-Deaths (SEIR-HCD) model proposed in this research work is identified as a valuable tool for capturing the complex dynamics of disease transmission, healthcare demands, and mortality rates during epidemics. Background: The spread of viral diseases is a major problem for public health services all over the world. Understanding how diseases spread is important in order to take the right steps to stop them. In epidemiology, the SIS, SIR, and SEIR models have been used to mimic and study how diseases spread in groups of people. Methodology: This research focuses on the integration of air traffic network data into the SEIR-HCD model to enhance the understanding of disease spread in air travel settings. By incorporating air traffic data, the model considers the role of travel patterns and connectivity in disease dissemination, enabling the identification of high-risk routes, airports, and regions. Contribution: This research contributes to the field of epidemiology by enhancing our understanding of disease spread dynamics through the application of the SIS, SIR, and SEIR-HCD models. The findings provide insights into the factors influencing disease transmission, allowing for the development of effective strategies for disease control and prevention. Findings: The interplay between local outbreaks and global disease dissemination through air travel is empirically explored. The model can be further used for the evaluation of the effectiveness of surveillance and early detection measures at airports and transportation hubs. The proposed research contributes to proactive and evidence-based strategies for disease prevention and control, offering insights into the impact of air travel on disease transmission and supporting public health interventions in air traffic networks. Recommendations for Practitioners: Government intervention can be studied during difficult times which plays as a moderating variable that can enhance or hinder the efficacy of epidemic intelligence efforts within air traffic networks. Expert collaboration from various fields, including epidemiology, aviation, data science, and public health with an interdisciplinary approach can provide a more comprehensive understanding of the disease spread dynamics in air traffic networks. Recommendation for Researchers: Researchers can collaborate with international health organizations and authorities to share their research findings and contribute to a global understanding of disease spread in air traffic networks. Impact on Society: This research has significant implications for society. By providing a deeper understanding of disease spread dynamics, it enables policymakers, public health officials, and practitioners to make informed decisions to mitigate disease outbreaks. The
目的/目的:了解航空旅行背景下的疾病传播动态对于有效的疾病检测和流行病情报至关重要。本研究提出的易感-暴露-感染-康复-住院-危重-死亡(SEIR-HCD)模型被认为是捕捉流行病期间疾病传播、医疗需求和死亡率的复杂动态的有价值的工具。背景:病毒性疾病的传播是全世界公共卫生服务面临的一个主要问题。了解疾病的传播方式对于采取正确的措施阻止疾病传播非常重要。在流行病学中,SIS、SIR和SEIR模型已被用于模拟和研究疾病如何在人群中传播。方法:本研究的重点是将空中交通网络数据整合到SEIR-HCD模型中,以增强对航空旅行环境中疾病传播的理解。通过纳入空中交通数据,该模型考虑了旅行模式和连通性在疾病传播中的作用,从而能够确定高风险路线、机场和地区。贡献:本研究通过应用SIS、SIR和SEIR-HCD模型,增强了我们对疾病传播动力学的理解,为流行病学领域做出了贡献。这些发现为了解影响疾病传播的因素提供了见解,从而有助于制定有效的疾病控制和预防战略。研究结果:通过航空旅行实证探讨了当地疫情与全球疾病传播之间的相互作用。该模型可进一步用于评估机场和交通枢纽监测和早期检测措施的有效性。拟议的研究有助于制定主动和循证的疾病预防和控制战略,深入了解航空旅行对疾病传播的影响,并支持空中交通网络中的公共卫生干预措施。对从业人员的建议:在困难时期可以研究政府干预,这是一个调节变量,可以增强或阻碍空中交通网络流行病情报工作的效力。来自包括流行病学、航空、数据科学和公共卫生在内的各个领域的专家合作,采用跨学科方法,可以更全面地了解空中交通网络中的疾病传播动态。对研究人员的建议:研究人员可以与国际卫生组织和当局合作,分享他们的研究成果,促进对空中交通网络中疾病传播的全球理解。对社会的影响:本研究具有重要的社会意义。通过提供对疾病传播动态的更深入了解,它使决策者、公共卫生官员和从业人员能够做出明智的决定,以减轻疾病暴发。从这项研究中得出的建议可以帮助制定有效的战略,控制和预防传染病的传播,最终改善公共卫生成果,减少社会混乱。未来研究:研究人员可以在空中交通网络的背景下更有效地为疾病爆发作出贡献,最终有助于保护公众健康和全球旅行。通过考虑空中交通模式,SEIR-HCD模型有助于更准确地建模和预测疾病爆发,有助于制定主动和基于证据的战略,以管理和减轻航空旅行中传染病的影响。
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引用次数: 0
Determinants of Radical and Incremental Innovation: The Roles of Human Resource Management Practices, Knowledge Sharing, and Market Turbulence 激进创新和渐进式创新的决定因素:人力资源管理实践、知识共享和市场动荡的作用
Q2 Computer Science Pub Date : 2023-01-01 DOI: 10.28945/5109
Dat Tho Tran, Khoa Dinh Vu, Phong Ba Le, Phuong Thi Lan Tran
Aim/Purpose: Given the increasingly important role of knowledge and human resources for firms in developing and emerging countries to pursue innovation, this paper aims to study and explore the potential intermediating roles of knowledge donation and collection in linking high-involvement human resource management (HRM) practice and innovation capability. The paper also explores possible moderators of market turbulence in fostering the influences of knowledge-sharing (KS) behaviors on innovation competence in terms of incremental and radical innovation. Background: The fitness of HRM practice is critical for organizations to foster knowledge capital and internal resources for improving innovation and sustaining competitive advantage. Methodology: The study sample is 309 respondents and Structural Equation Model (SEM) was used for the analysis of the data obtained through a questionnaire survey with the aid of AMOS version 22. Contribution: This paper increases the understanding of the precursor role of high-involvement HRM practices, intermediating mechanism of KS activities, and the regulating influence of market turbulence in predicting and fostering innovation capability, thereby pushing forward the theory of HRM and innovation management. Findings: The empirical findings support the proposed hypotheses relating to the intermediating role of KS in the HRM practices-innovation relationship. It spotlights the crucial character of market turbulence in driving the domination of knowledge-sharing behaviors on incremental innovation. Recommendations for Practitioners: The proposed research model can be applied by leaders and directors to foster their organizational innovation competence. Recommendation for Researchers: Researchers are recommended to explore the influence of different models of HRM practices on innovation to identify the most effective pathway leading to innovation for firms in developing and emerging nations. Impact on Society: This paper provides valuable initiatives for firms in developing and emerging markets on how to leverage the strategic and internal resources of an organization for enhancing innovation. Future Research: Future studies should investigate the influence of HRM practices and knowledge resources to promote frugal innovation models for dealing with resource scarcity.
目的/目的:鉴于知识和人力资源在发展中国家和新兴国家企业追求创新中的作用越来越重要,本文旨在研究和探索知识捐赠和知识收集在高参与度人力资源管理(HRM)实践与创新能力之间的潜在中介作用。本文还从渐进式创新和突破性创新两方面探讨了市场动荡对知识共享行为对创新能力影响的调节因素。背景:人力资源管理实践的适应性对于组织培养知识资本和内部资源以提高创新和保持竞争优势至关重要。方法:研究样本为309名受访者,采用结构方程模型(SEM)对问卷调查所得数据进行分析,并借助于AMOS version 22。贡献:加深了对高介入人力资源管理实践的先导作用、KS活动的中介机制以及市场动荡对预测和培育创新能力的调节作用的理解,从而推动了人力资源管理与创新管理理论的发展。研究结果:实证研究结果支持了关于KS在人力资源管理实践-创新关系中的中介作用的假设。它突出了市场动荡在驱动知识共享行为对渐进式创新的主导作用中的关键特征。对实践者的建议:提出的研究模型可被领导者和董事应用于培养他们的组织创新能力。对研究人员的建议:建议研究人员探索不同的人力资源管理实践模式对创新的影响,以确定发展中国家和新兴国家企业创新的最有效途径。对社会的影响:本文为发展中国家和新兴市场的企业如何利用组织的战略和内部资源来加强创新提供了有价值的倡议。未来研究:未来研究应探讨人力资源管理实践和知识资源的影响,以促进应对资源稀缺的节俭创新模式。
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引用次数: 5
IJIKM Volume 18, 2023 – Table of Contents IJIKM第18卷,2023 -目录
Q2 Computer Science Pub Date : 2023-01-01 DOI: 10.28945/5058
Table of Contents for Volume 18, 2023, of the Interdisciplinary Journal of Information, Knowledge, and Management
《信息、知识与管理》跨学科期刊2023年第18卷目录表
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引用次数: 0
Content-Rating Consistency of Online Product Review and Its Impact on Helpfulness: A Fine-Grained Level Sentiment Analysis 在线产品评论的内容评级一致性及其对有用性的影响:一个细粒度层次的情感分析
Q2 Computer Science Pub Date : 2023-01-01 DOI: 10.28945/5187
Anas Husain, Mohammad Alsharo, saif Addeen AlRababah, Mohammed-Issa Riad Jaradat
Aim/Purpose: The objective of this research is to investigate the effect of review consistency between textual content and rating on review helpfulness. A measure of review consistency is introduced to determine the degree to which the review sentiment of textual content conforms with the review rating score. A theoretical model grounded in signaling theory is adopted to explore how different variables (review sentiment, review rating, review length, and review rating variance) affect review consistency and the relationship between review consistency and review helpfulness. Background: Online reviews vary in their characteristics and hence their different quality features and degrees of helpfulness. High-quality online reviews offer consumers the ability to make informed purchase decisions and improve trust in e-commerce websites. The helpfulness of online reviews continues to be a focal research issue regardless of the independent or joint effects of different factors. This research posits that the consistency between review content and review rating is an important quality indicator affecting the helpfulness of online reviews. The review consistency of online reviews is another important requirement for maintaining the significance and perceived value of online reviews. Incidentally, this parameter is inadequately discussed in the literature. A possible reason is that review consistency is not a review feature that can be readily monitored on e-commerce websites. Methodology: More than 100,000 product reviews were collected from Amazon.com and preprocessed using natural language processing tools. Then, the quality reviews were identified, and relevant features were extracted for model training. Machine learning and sentiment analysis techniques were implemented, and each review was assigned a consistency score between 0 (not consistent) and 1 (fully consistent). Finally, signaling theory was employed, and the derived data were analyzed to determine the effect of review consistency on review helpfulness, the effect of several factors on review consistency, and their relationship with review helpfulness. Contribution: This research contributes to the literature by introducing a mathematical measure to determine the consistency between the textual content of online reviews and their associated ratings. Furthermore, a theoretical model grounded in signaling theory was developed to investigate the effect on review helpfulness. This work can considerably extend the body of knowledge on the helpfulness of online reviews, with notable implications for research and practice. Findings: Empirical results have shown that review consistency significantly affects the perceived helpfulness of online reviews. The study similarly finds that review rating is an important factor affecting review consistency; it also confirms a moderating effect of review sentiment, review rating, review length, and review rating variance on the relationship between re
目的:本研究旨在探讨评鉴内容与评鉴评分的一致性对评鉴有用性的影响。引入了一种评价一致性度量来确定文本内容的评价情感与评价评分的一致程度。采用基于信号理论的理论模型,探讨不同变量(评论情绪、评论等级、评论长度和评论等级方差)对评论一致性的影响,以及评论一致性与评论有用性的关系。背景:在线评论的特点各不相同,因此具有不同的质量特征和帮助程度。高质量的在线评论使消费者能够做出明智的购买决定,提高对电子商务网站的信任。无论不同因素的独立或共同影响,在线评论的有用性仍然是研究的焦点问题。本研究认为评论内容与评论评分的一致性是影响在线评论有用性的重要质量指标。在线评论的一致性是保持在线评论重要性和感知价值的另一个重要要求。顺便提一下,这个参数在文献中没有得到充分的讨论。一个可能的原因是,在电子商务网站上,评论一致性不是一个容易监控的评论特性。方法:从亚马逊网站上收集了超过10万条产品评论,并使用自然语言处理工具进行预处理。然后,识别质量评论,提取相关特征用于模型训练。实现了机器学习和情感分析技术,并为每个评论分配了0(不一致)和1(完全一致)之间的一致性分数。最后,运用信号理论,对所得数据进行分析,确定复习一致性对复习帮助性的影响、各因素对复习一致性的影响以及它们与复习帮助性的关系。贡献:本研究通过引入数学度量来确定在线评论的文本内容与其相关评级之间的一致性,从而对文献做出贡献。此外,我们建立了一个基于信号理论的理论模型来研究复习帮助的影响。这项工作可以大大扩展在线评论的有用性的知识体系,对研究和实践具有显著的意义。研究结果:实证结果表明,评论一致性显著影响在线评论的感知有用性。研究同样发现,评价等级是影响评价一致性的重要因素;本文还证实了评论情绪、评论等级、评论长度和评论等级差异对评论一致性和评论有用性之间的关系有调节作用。总体而言,研究结果表明:(1)具有正确解释相关评分的文本内容的在线评论往往更有帮助;(2)评分极端的评论更有可能与其文本内容一致;(3)相对而言,短文本内容、正极性文本内容、评分分数和方差较低的评论对评论的帮助性影响更大。对从业者的建议:电子商务系统应该包含评论一致性度量,以对消费者评论进行排名,并为客户提供对最有帮助的评论的快速而准确的访问。对社会的影响:结合在线评论的评论一致性评分可以帮助消费者获得最好的评论并做出更好的购买决定,电子商务系统可以改善他们的业务,最终导致更有效的电子商务。未来研究:在不同的数据集、产品类型和不同的调节变量中,应该进行更多的研究来测试评论一致性对有用性的影响。
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引用次数: 0
The Segmentation of Mobile Application Users in The Hotel Booking Journey 酒店预订过程中移动应用用户的细分
Q2 Computer Science Pub Date : 2023-01-01 DOI: 10.28945/5190
Niko Ibrahim, Putu Wuri Handayani, Betty Purwandari, Imairi Eitiveni, Fadhil Dzulfikar
Aim/Purpose: This study aims to create customer segmentation who use Online Travel Agent (OTA) mobile applications in Indonesia throughout their hotel booking journey. Background: In the context of mobile hotel booking applications, research analyzing the customer experience at each customer journey stage is scarce. However, literature increasingly acknowledges the significance of this stage in comprehending customer behavior and revenue streams. Methodology: This study employs a mixed-method and exploratory approach by doing in-depth interviews with 20 participants and questionnaires from 207 participants. Interview data are analyzed using thematic analysis, while the questionnaires are analyzed using descriptive statistics. Contribution: This study enriches knowledge in understanding customer behavior that considers the usage of mobile apps as a segmentation criterion in the hotel booking journey. Findings: We developed four user personas (no sweat player, spotless seeker, social squad, and bargain hunter) that show customer segmentation based on the purpose, motivation, and actions in each journey stage (inspiration, consideration, reservation, and experience). Recommendations for Practitioners: The resulting customer segmentation enables hospitality firms to improve their current services by adapting to the needs of various segments and avoiding unanticipated customer pain points, such as incomplete information, price changes, no social proof, and limited payment options. Recommendation for Researchers: The quality and robustness of the customer segment produced in this study can be further tested based on the criteria of homogeneity, size, potential benefits, segment stability, segment accessibility, segment compatibility, and segment actionability. Impact on Society: This study has enriched the existing literature by establishing a correlation between user characteristics and how they use smartphones for tourism planning, focusing on hotel booking in mobile applications. Future Research: For future research, each customer segment’s demographic and behavioral factors can be explored further.
目的/目的:本研究的目的是对在印尼整个酒店预订过程中使用在线旅行社(OTA)移动应用程序的客户进行细分。背景:在移动酒店预订应用的背景下,分析每个客户旅程阶段的客户体验的研究很少。然而,越来越多的文献承认这一阶段在理解客户行为和收入流方面的重要性。研究方法:采用混合法和探索性研究方法,对20名参与者进行深度访谈,对207名参与者进行问卷调查。访谈数据采用专题分析,调查问卷采用描述性统计。贡献:本研究丰富了理解客户行为的知识,将移动应用程序的使用作为酒店预订过程中的细分标准。研究发现:我们开发了四个用户角色(无汗水玩家、完美的探索者、社交团队和廉价猎人),根据每个旅程阶段的目的、动机和行为(灵感、考虑、预订和体验)对客户进行细分。对从业者的建议:由此产生的客户细分使酒店公司能够通过适应不同细分市场的需求并避免意外的客户痛点(如信息不完整、价格变化、没有社会证明和有限的支付选项)来改进其当前的服务。对研究人员的建议:本研究中产生的客户群体的质量和稳健性可以根据同质性、规模、潜在利益、群体稳定性、群体可及性、群体兼容性和群体可操作性的标准进一步测试。对社会的影响:本研究通过建立用户特征与他们如何使用智能手机进行旅游规划之间的相关性,重点研究了移动应用程序中的酒店预订,丰富了现有文献。未来研究:对于未来的研究,每个细分客户的人口统计和行为因素可以进一步探索。
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引用次数: 0
A Novel Telecom Customer Churn Analysis System Based on RFM Model and Feature Importance Ranking 基于RFM模型和特征重要性排序的电信客户流失分析系统
Q2 Computer Science Pub Date : 2023-01-01 DOI: 10.28945/5192
Tianpei Xu, Ying Ma, Changyu Ao, Min Qu, XiangHong Meng
Aim/Purpose: In this paper, we present an RFM model-based telecom customer churn system for better predicting and analyzing customer churn. Background: In the highly competitive telecom industry, customer churn is an important research topic in customer relationship management (CRM) for telecom companies that want to improve customer retention. Many researchers focus on a telecom customer churn analysis system to find out the customer churn factors for improving prediction accuracy. Methodology: The telecom customer churn analysis system consists of three main parts: customer segmentation, churn prediction, and churn factor identification. To segment the original dataset, we use the RFM model and K-means algorithm with an elbow method. We then use RFM-based feature construction for customer churn prediction, and the XGBoost algorithm with SHAP method to obtain a feature importance ranking. We chose an open-source customer churn dataset that contains 7,043 instances and 21 features. Contribution: We present a novel system for churn analysis in telecom companies, which encompasses customer churn prediction, customer segmentation, and churn factor analysis to enhance business strategies and services. In this system, we leverage customer segmentation techniques for feature construction, which enables the new features to improve the model performance significantly. Our experiments demonstrate that the proposed system outperforms current advanced customer churn prediction methods in the same dataset, with a higher prediction accuracy. The results further demonstrate that this churn analysis system can help telecom companies mine customer value from the features in a dataset, identify the primary factors contributing to customer churn, and propose suitable solution strategies. Findings: Simulation results show that the K-means algorithm gets better results when the original dataset is divided into four groups, so the K value is selected as 4. The XGBoost algorithm achieves 79.3% and 81.05% accuracy on the original dataset and new data with RFM, respectively. Additionally, each cluster has a unique feature importance ranking, allowing for specialized strategies to be provided to each cluster. Overall, our system can help telecom companies implement effective CRM and marketing strategies to reduce customer churn. Recommendations for Practitioners: More accurate churn prediction reduces misjudgment of customer churn. The acquisition of customer churn factors makes the company more convenient to analyze the reasons for churn and formulate relevant conservation strategies. Recommendation for Researchers: The research achieves 81.05% accuracy for customer churn prediction with the Xgboost and RFM algorithms. We believe that more enhancements algorithms can be attempted for data preprocessing for better prediction. Impact on Society: This study proposes a more accurate and competitive customer churn system to help telecom companies conserve the local markets a
目的:为了更好地预测和分析电信客户流失,本文提出了一个基于RFM模型的电信客户流失系统。背景:在竞争激烈的电信行业,客户流失是电信公司客户关系管理(CRM)中一个重要的研究课题,希望提高客户保留率。电信客户流失分析系统是众多研究人员关注的焦点,目的是找出影响客户流失的因素,提高预测的准确性。方法:电信客户流失分析系统包括三个主要部分:客户细分、流失预测和流失因素识别。为了对原始数据集进行分割,我们使用了RFM模型和K-means算法。然后,我们使用基于rfm的特征构建进行客户流失预测,并使用XGBoost算法与SHAP方法获得特征重要性排名。我们选择了一个开源的客户流失数据集,它包含7043个实例和21个特征。贡献:我们提出了一个新的电信公司流失分析系统,包括客户流失预测、客户细分和流失因素分析,以提高业务策略和服务。在这个系统中,我们利用客户分割技术来构建特征,这使得新的特征能够显著提高模型的性能。我们的实验表明,所提出的系统在相同的数据集中优于当前先进的客户流失预测方法,具有更高的预测精度。结果进一步表明,该流失分析系统可以帮助电信公司从数据集中的特征中挖掘客户价值,识别导致客户流失的主要因素,并提出合适的解决策略。研究结果:仿真结果表明,将原始数据集分成四组时,K-means算法的效果更好,因此选择K值为4。XGBoost算法在原始数据集和RFM新数据上的准确率分别达到79.3%和81.05%。此外,每个集群都有一个独特的特性重要性排序,允许为每个集群提供专门的策略。总的来说,我们的系统可以帮助电信公司实施有效的客户关系管理和营销策略,以减少客户流失。对从业者的建议:更准确的客户流失预测减少了对客户流失的误判。客户流失因素的获取使公司更方便地分析客户流失的原因并制定相关的保护策略。给研究人员的建议:本研究使用Xgboost和RFM算法预测客户流失的准确率达到81.05%。我们相信可以尝试更多的增强算法进行数据预处理,以获得更好的预测。对社会的影响:本研究提出了一个更准确和更具竞争力的客户流失系统,以帮助电信公司保护当地市场并减少资本外流。未来研究方向:本研究也适用于其他领域,如教育、银行等。我们将在此基础上进行更多新的尝试。
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引用次数: 0
Antecedents of Business Analytics Adoption and Impacts on Banks’ Performance: The Perspective of the TOE Framework and Resource-Based View 商业分析采用的前因及其对银行绩效的影响:TOE框架和资源基础视角
Q2 Computer Science Pub Date : 2023-01-01 DOI: 10.28945/5188
Omar Mohammed Horani, Ali Khatibi, Anas RATIB ALSoud, Jacquline Tham, Ahmad Samed Al-Adwan, S. M. Ferdous Azam
Aim/Purpose: This study utilized a comprehensive framework to investigate the adoption of Business Analytics (BA) and its effects on performance in commercial banks in Jordan. The framework integrated the Technological-Organizational-Environmental (TOE) model, the Diffusion of Innovation (DOI) theory, and the Resource-Based View (RBV). Background: The recent trend of utilizing data for business operations and decision-making has positively impacted organizations. Business analytics (BA) is a leading technique that generates valuable insights from data. It has gained considerable attention from scholars and practitioners across various industries. However, guidance is lacking for organizations to implement BA effectively specific to their business contexts. This research aims to evaluate factors influencing BA adoption by Jordanian commercial banks and examine how its implementation impacts bank performance. The goal is to provide needed empirical evidence surrounding BA adoption and outcomes in the Jordanian banking sector. Methodology: The study gathered empirical data by conducting an online questionnaire survey with senior and middle managers from 13 commercial banks in Jordan. The participants were purposefully selected, and the questionnaire was designed based on relevant and well-established literature. A total of 307 valid questionnaires were collected and considered for data analysis. Contribution: This study makes a dual contribution to the BA domain. Firstly, it introduces a research model that comprehensively examines the factors that influence the adoption of BA. The proposed model integrates the TOE framework, DOI theory, and RBV theory. Combining these frameworks allows for a comprehensive examination of BA adoption in the banking industry. By analyzing the technological, organizational, and environmental factors through the TOE framework, understanding the diffusion process through the DOI theory, and assessing the role of resources and capabilities through the RBV theory, researchers and practitioners can better understand the complex dynamics involved. This integrated approach enables a more nuanced assessment of the factors that shape BA adoption and its subsequent impact on business performance within the banking industry. Secondly, it uncovers the effects of BA adoption on business performance. These noteworthy findings stem from a rigorous analysis of primary data collected from commercial banks in Jordan. By presenting a holistic model and delving into the implications for business performance, this research offers valuable insights to researchers and practitioners alike in the field of BA. Findings: The findings revealed that various technological (data quality, complexity, compatibility, relative advantage), organizational (top management support, organizational readiness), and environmental (external support) factors are crucial in shaping the decision to adopt BA. Furthermore, the study findings demonstrated a positive r
对社会的影响:考察影响银行业采用BA的因素及其对业务绩效的后续影响可以产生广泛的社会影响。它可以促进数据驱动的决策,改善客户体验,加强欺诈检测,促进金融包容性,促进经济增长,并引发关于道德考虑的讨论。未来研究:为了进一步推进未来的研究,有几个途径可以考虑。一种选择是通过包括更大的样本量来扩大范围,以便进行更全面的分析。另一种可能性是调查采用BA对各种性能指标的影响,超出已经研究的那些。此外,结合定性研究方法将提供对约旦商业银行采用BA相关的组织动态和挑战的更全面的理解。
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引用次数: 0
Enhancing Consumer Value Co-Creation Through Social Commerce Features in China’s Retail Industry 利用中国零售业的社交商务特征促进消费者价值共创
Q2 Computer Science Pub Date : 2023-01-01 DOI: 10.28945/5167
Ling Meiyi, Ree Chan Ho, M. Amin, Nelvin XeChung Leow
Aim/Purpose: Based on the stimulus-organism-response (SOR) model, the current study investigated social commerce functions as an innovative retailing technological support by selecting the three most appropriate features for the Chinese online shopping environment with respective value co-creation intentions. Background: Social commerce is the customers’ online shopping touchpoint in the latest retail era, which serves as a corporate technological tool to extend specific customer services. Although social commerce is a relatively novel platform, limited theoretical attention was provided to determine retailers’ approaches in employing relevant functions to improve consumer experience and value co-creation. Methodology: A questionnaire was distributed to Chinese customers, with 408 valid questionnaires being returned and analyzed through Structural Equation Modeling (SEM). Contribution: The current study investigated the new retail concept and value co-creation from the consumer’s perspective by developing a theoretical model encompassing new retail traits and consumer value, which contributed to an alternative theoretical understanding of value creation, marketing, and consumer behaviour in the new retail business model. Findings: The results demonstrated that value co-creation intention was determined by customer experience, hedonic experience, and trust. Simultaneously, the three factors were significantly influenced by interactivity, personalisation, and sociability features. Specifically, customers’ perceptions of the new retail idea and the consumer co-creation value were examined. Resultantly, this study constructed a model bridging new retail characteristics with consumer value. Recommendations for Practitioners: Nonetheless, past new retail management practice studies mainly focused on superficial happiness in the process of human-computer interaction, which engendered a computer system design solely satisfying consumers’ sensory stimulation and experience while neglecting consumers’ hidden value demands. As such, a shift from the subjective perspective to the realisation perspective is required to express and further understand the actual meaning and depth of consumer happiness. Recommendation for Researchers: New retailers could incorporate social characteristics on social commerce platforms to improve the effectiveness of marketing strategies while increasing user trust to generate higher profitability. Impact on Society: The new retail enterprises should prioritise consumers’ acquisition of happiness meaning and deep experience through self-realisation, cognitive improvement, identity identification, and other aspects of consumer experiences and purchase processes. By accurately revealing and matching consumers’ fundamental perspectives, new retailers could continuously satisfy consumer requirements in optimally obtaining happiness. Future Research: Future comparative studies could be conducted on diverse companies within the
目的:本研究基于刺激-有机体-反应(SOR)模型,通过选择三个最适合中国网络购物环境的特征和各自的价值共同创造意图,考察社交商务作为创新零售技术支持的功能。背景:Social commerce是最新零售时代客户的网购接触点,是企业延伸特定客户服务的技术工具。虽然社交商务是一个相对新颖的平台,但在确定零售商利用相关功能改善消费者体验和价值共同创造的途径方面,理论关注有限。方法:对中国客户进行问卷调查,回收有效问卷408份,通过结构方程模型(SEM)进行分析。贡献:本研究从消费者的角度考察了新零售概念和价值共同创造,建立了包含新零售特征和消费者价值的理论模型,为新零售商业模式中的价值创造、营销和消费者行为提供了另一种理论理解。研究发现:顾客体验、享乐体验和信任对价值共同创造意愿有显著影响。同时,互动性、个性化和社交性对这三个因素的影响显著。具体而言,我们考察了消费者对新零售理念和消费者共同创造价值的认知。因此,本研究构建了一个连接新零售特征与消费者价值的模型。对从业者的建议:然而,过去的新零售管理实践研究主要关注人机交互过程中的表面幸福感,导致计算机系统设计只满足消费者的感官刺激和体验,而忽视了消费者隐藏的价值需求。因此,需要从主观角度转向实现角度来表达和进一步理解消费者幸福的实际意义和深度。给研究人员的建议:新零售商可以在社交电商平台上融入社交特征,提高营销策略的有效性,同时增加用户的信任,从而产生更高的盈利能力。对社会的影响:新零售企业应通过消费者体验和购买过程中的自我实现、认知提升、身份认同等方面,优先考虑消费者获得幸福意义和深度体验。通过准确地揭示和匹配消费者的基本视角,新零售商可以不断满足消费者在最优获取幸福感方面的需求。未来研究:未来可以对同一行业的不同公司进行比较研究,以获得更全面的研究结果。此外,社会便利、群体认知能力、个体家庭环境和其他外部刺激等其他有显著影响的潜在因素未被纳入本研究的检验。
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引用次数: 0
Analysis of the Scale Types and Measurement Units in Enterprise Architecture (EA) Measurement 企业架构(EA)度量中的尺度类型和度量单元分析
Q2 Computer Science Pub Date : 2023-01-01 DOI: 10.28945/5113
Ammar Abdallah, A. Abran, Malik Qasaimeh, Alaeddin Mohammad Khalaf Ahmad, Abdullah Al-Refai
Aim/Purpose: This study identifies the scale types and measurement units used in the measurement of enterprise architecture (EA) and analyzes the admissibility of the mathematical operations used. Background: The majority of measurement solutions proposed in the EA literature are based on researchers’ opinions and many with limited empirical validation and weak metrological properties. This means that the results generated by these solutions may not be reliable, trustworthy, or comparable, and may even lead to wrong investment decisions. While the literature proposes a number of EA measurement solutions, the designs of the mathematical operations used to measure EA have not yet been independently analyzed. It is imperative that the EA community works towards developing robust, reliable, and widely accepted measurement solutions. Only then can senior management make informed decisions about the allocation of resources for EA initiatives and ensure that their investment yields optimal results. Methodology: In previous research, we identified, through a systematic literature review, the EA measurement solutions proposed in the literature and classified them by EA entity types. In a subsequent study, we evaluated their metrology coverage from both a theoretical and empirical perspective. The metrology coverage was designed using a combination of the evaluation theory, best practices from the software measurement literature including the measurement context model, and representational theory of measurement to evaluate whether EA measurement solutions satisfy the metrology criteria. The research study reported here presents a more in-depth analysis of the mathematical operations within the proposed EA measurement solutions, and for each EA entity type, each mathematical operation used to measure EA was examined in terms of the scale types and measurement units of the inputs, their transformations through mathematical operations, the impact in terms of scale types, and measurement units of the proposed outputs. Contribution: This study adds to the body of knowledge on EA measurement by offering a metrology-based approach to analyze and design better EA measurement solutions that satisfy the validity of scale type transformations in mathematical operations and the use of explicit measurement units to allow measurement consistency for their usage in decision-making models. Findings: The findings from this study reveal that some important metrology and quantification issues have been overlooked in the design of EA measurement solutions proposed in the literature: a number of proposed EA mathematical operations produce numbers with unknown units and scale types, often the result of an aggregation of undetermined assumptions rather than explicit quantitative knowledge. The significance of such aggregation is uncertain, leading to numbers that have suffered information loss and lack clear meaning. It is also unclear if it is appropriate to add or multip
目的/目的:本研究确定了企业架构(EA)测量中使用的规模类型和测量单位,并分析了所使用的数学运算的可接受性。背景:EA文献中提出的大多数测量解决方案都是基于研究人员的观点,并且许多具有有限的经验验证和较弱的计量特性。这意味着这些解决方案产生的结果可能不可靠、不可信或不具有可比性,甚至可能导致错误的投资决策。虽然文献提出了许多EA测量解决方案,但用于测量EA的数学运算的设计尚未得到独立分析。EA社区必须致力于开发健壮的、可靠的和被广泛接受的度量解决方案。只有这样,高级管理层才能对EA计划的资源分配做出明智的决定,并确保他们的投资产生最佳结果。方法:在之前的研究中,我们通过系统的文献综述,确定了文献中提出的EA测量解决方案,并根据EA实体类型对其进行分类。在随后的研究中,我们从理论和经验的角度评估了他们的计量覆盖范围。计量覆盖的设计结合了评估理论、软件测量文献中的最佳实践(包括测量上下文模型)和表征性测量理论,以评估EA测量解决方案是否满足计量标准。本文报告的研究对所建议的EA度量解决方案中的数学运算进行了更深入的分析,对于每种EA实体类型,用于度量EA的每种数学运算都从输入的规模类型和度量单位、它们通过数学运算的转换、规模类型方面的影响和所建议的输出的度量单位等方面进行了检查。贡献:本研究通过提供一种基于计量学的方法来分析和设计更好的EA测量解决方案,从而增加了EA测量的知识体系,这些解决方案满足数学运算中尺度类型转换的有效性,并使用显式测量单位,以允许其在决策模型中使用的测量一致性。研究结果:本研究的发现表明,在文献中提出的EA测量解决方案的设计中,一些重要的计量和量化问题被忽视了:许多提出的EA数学运算产生的数字具有未知的单位和尺度类型,通常是不确定假设的集合而不是明确的定量知识的结果。这种聚合的意义是不确定的,导致数字遭受了信息损失,缺乏明确的意义。也不清楚这些数字相加或相乘是否合适。这样的EA数字被认为具有较低的计量质量,并且可能潜在地导致不正确的决策,造成严重和代价高昂的后果。对从业者的建议:研究的结果为EA领域的专业人员提供了有价值的见解。识别现有EA测量解决方案的计量限制和弱点可能表明,例如,从业者应该在使用它们之前等待,直到他们的设计得到加强。此外,从业者可以做出明智的选择,并选择解决方案与更强大的计量设计。反过来,这将使企业架构师、软件工程师和其他决策制定中的EA专业人员受益,使他们能够在评估EA特性时更充分地考虑诸如成本、质量、风险和价值等因素。因此,该研究的发现有助于开发更可靠和有效的EA测量解决方案。给研究人员的建议:研究人员可以更有信心地使用具有可接受的数学运算和测量单元的EA测量解决方案来开发新的决策模型。其他研究人员可以继续研究,以解决本研究中确定的弱点,并提出改进的弱点。对社会的影响:开发人员、架构师和管理人员可能会根据文献中提出的有严重缺陷的EA度量解决方案做出不适当的决策,并在基于糟糕的度量设计时提供不适当的信心和资源浪费。更好的定量工具将最终在EA领域中导致更好的决策制定,就像在测量工具设计具有长期严格历史的领域中一样。这样的进步将为企业架构师、软件工程师和其他实践者提供更有意义的测量方法,从而使他们受益。 未来研究:虽然本研究中描述的分析已明确应用于评估EA测量解决方案,但其他领域的研究人员和实践者也可以检查各自领域中提出的测量解决方案并设计新的解决方案。
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Interdisciplinary Journal of Information, Knowledge, and Management
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