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Sustainable Entrepreneurship: The Impact of Corporate Size and Innovation on the Integration of Environmental and Social Responsibility in Business Ventures 可持续创业:企业规模和创新对将环境和社会责任融入企业风险的影响
Pub Date : 2024-03-01 DOI: 10.56536/jebv.v4i1.100
Muhammad Haseeb, Nurul Wahidah, Binti Mahmud, Zuhudi, R. Idrees
Sustainable entrepreneurship, portrayed by the combination of ecological and social obligation in business exercises, has arisen as a groundbreaking power in the contemporary business milieu. The review set out a thorough investigation of the unique parts of maintainable business ventures, especially digging into the vital job of environmental practices in forming corporate reputation. Corporate size is placed as a mediating variable because it takes part in environmental practices and is also directly proportional to the corporate reputation whether it’s negative or positive, while innovation capacity expects the job of a moderating variable because it helps to make environment-friendly goods which help to enhance the corporate size. Because of the heightening worldwide familiarity with natural and social worries, organizations are constrained to reevaluate their systems, mirroring a detectable shift towards sustainability. This change in perspective requires a nearer assessment of the transaction between environmental practices, corporate size, innovation capability, and corporate standing. Utilizing a cross-sectional review strategy inside a quantitative exploration plan, the concentrate deliberately examines the many-sided associations between these factors. The exact discoveries approve the hypothetical establishment, offering observational help for a positive relationship between environmental practices and both corporate reputation and size. Outstandingly, corporate size arises as a middle person, revealing insight into the nuanced effect of hierarchical size on the positive results of manageable drives. These insights not only contribute significantly to academic discourse but also offer practical implications for businesses, policymakers, and specialists. By unraveling the intricate elements crucial to the pursuit of sustainability in the entrepreneurial landscape, this study serves as a valuable resource for informed decision-making, practitioners, and policymakers in the evolving business environment.
可持续创业是指在商业活动中将生态和社会义务结合起来,是当代商业环境中出现的一种开创性力量。这篇综述对可持续创业的独特部分进行了深入研究,尤其是挖掘了环境实践在形成企业声誉方面的重要作用。企业规模被视为一个中介变量,因为它参与了环保实践,而且与企业声誉成正比,无论是负面的还是正面的;而创新能力则期望成为一个调节变量,因为它有助于制造环保产品,从而帮助提升企业规模。由于全球范围内对自然和社会问题的日益关注,各组织不得不重新评估其系统,这反映了向可持续发展的明显转变。这种观点的转变要求对环境实践、企业规模、创新能力和企业地位之间的关系进行更深入的评估。在定量探索计划中采用横截面审查策略,该报告特意研究了这些因素之间的多方面关联。确切的发现证实了假设的成立,为环境实践与企业声誉和规模之间的正相关关系提供了观察上的帮助。突出的是,公司规模作为中间人出现,揭示了等级规模对可管理驱动力积极结果的微妙影响。这些见解不仅为学术讨论做出了重要贡献,也为企业、政策制定者和专家提供了实际意义。通过揭示创业环境中追求可持续发展的复杂要素,本研究为不断变化的商业环境中的知情决策、从业人员和政策制定者提供了宝贵的资源。
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引用次数: 0
The Impact of Perceived Quality and Brand Loyalty on Venture’s Equity: The Mediating Role of Customer Trust 感知质量和品牌忠诚度对风险企业资产的影响:客户信任的中介作用
Pub Date : 2024-03-01 DOI: 10.56536/jebv.v4i1.53
Mehak Mukhtar, Zargham Ullah, Khan, M. Ahmad, Muhammad Irfan
The primary focus of this study is to provide new insights into the correlation between brand loyalty, perceived quality, and entrepreneurial venture’s value, while taking into account the role of customer trust as a mediator. It is found that perceived quality plays a vital role in augmenting venture’s value, with customer trust acting as an intermediary between venture’s value and the aforementioned factors. Noteworthy theories such as the Trust-Commitment theory, Expectation-Confirmation theory, and the Edelman Trust report emphasize the significance of customer trust in building venture’s value. As brands continue to wield greater influence in consumer decision-making processes, venture’s value assets become a metric for measuring consumer trust. The research methodology employed is based on survey-based random polling method. The statistical validity of these assumptions is established through econometric tools, specifically analysis of variance, structural equation modeling (SEM), and fitness testing. However, it is important to note that the limited sample size is a crucial constraint in this study, and it is recommended to expand the comprehensive representation of venture’s value to encompass a wider range of geographical areas in order to enhance its external validity.
本研究的主要重点是对品牌忠诚度、感知质量和创业企业价值之间的相关性提出新的见解,同时考虑到客户信任作为中介的作用。研究发现,感知质量在提升创业企业价值方面发挥着至关重要的作用,而顾客信任则是创业企业价值与上述因素之间的中介。信任-承诺理论、期望-确认理论和爱德曼信任报告等著名理论都强调了顾客信任在建立风险企业价值方面的重要性。随着品牌在消费者决策过程中的影响力不断扩大,风险投资的价值资产成为衡量消费者信任的一个指标。采用的研究方法是基于调查的随机投票法。通过计量经济学工具,特别是方差分析、结构方程模型(SEM)和适性测试,确定了这些假设的统计有效性。不过,需要注意的是,有限的样本量是本研究的一个重要制约因素,建议扩大风险投资价值的综合代表性,以涵盖更广泛的地理区域,从而增强其外部有效性。
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引用次数: 0
The Role of Metaverse in Women Entrepreneurship and Economic Complexity: Evidence from Pakistan Metaverse 在妇女创业和经济复杂性中的作用:巴基斯坦的证据
Pub Date : 2024-03-01 DOI: 10.56536/jebv.v4i1.66
Zahid Hussain, Arman Khan
The present paper investigates the effects of metaverse on Pakistani women’s economic complexity and entrepreneurship. The data collect from 150 respondents from Karachi, which is technological and economical hub of Pakistan. The results of this paper shows that metaverse is surprisingly effect on women’s entrepreneurship & enables them to surpass traditional gender equalities. Women’s can participate actively in economical activities and overcome the social and economical issues in the metaverse era through their entrepreneurship initiatives or activities. According to the results, women’s participates in metaverse can promote not only gender equality but also contribute in economical activities in Pakistan. Notwithstanding, the results also find that women’s entrepreneurs still for several economical and social issues in the Pakistan. The results provide recommendations that it is encouraging for collaborative initiatives to overcome these social and economical issues in Pakistan, and make a entrepreneurship-based environment in Pakistan for several genders. The present results find out that metaverse have several potential to boost and improve the women entrepreneurs. The results showed that metaverse technologies changes the perceptions related to the women entrepreneurship and business, while acknowledge that, it is transformative experience for sheltering gender standards. The conclusion demonstrates that metaverse enhance women entrepreneurship and economical complexity, and provide many opportunities that encourages their advantages for empowering women’s and overcome their societal and economical issues. In the end, metaverse can help women’s entrepreneurship and economical complexities in Pakistan and enhance long-term and short-term gender equalities in Pakistan. At the end, the present paper provide suggestions for stakeholders, policy makers and also related for further research directions.
本文研究了元数据对巴基斯坦妇女经济复杂性和创业精神的影响。数据收集自巴基斯坦科技和经济中心卡拉奇的 150 名受访者。本文的研究结果表明,"元数据 "对女性创业产生了令人惊讶的影响,并使她们超越了传统的性别平等。妇女可以积极参与经济活动,并通过她们的创业倡议或活动克服元数据时代的社会和经济问题。研究结果表明,妇女参与元数据不仅能促进性别平等,还能为巴基斯坦的经济活动做出贡献。尽管如此,研究结果还发现,女性创业者仍在为巴基斯坦的一些经济和社会问题奔波。研究结果提出了一些建议,鼓励采取合作举措来克服巴基斯坦的这些社会和经济问题,并在巴基斯坦为不同性别营造一个以创业为基础的环境。目前的研究结果表明,元数据具有促进和改善女性创业者的多种潜力。结果表明,元数据技术改变了人们对妇女创业和商业的看法,同时也承认,元数据技术是保护性别标准的变革性经验。结论表明,元数据增强了妇女创业和经济的复杂性,并提供了许多机会,鼓励发挥其优势,增强妇女权能,克服社会和经济问题。最后,元数据可以帮助巴基斯坦妇女创业和提高经济复杂性,促进巴基斯坦长期和短期的性别平等。最后,本文为利益相关者、政策制定者提供了建议,也为进一步的研究方向提供了相关建议。
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引用次数: 0
Unveiling the Relationship between Voluntary Environmental Standards and Stock Market Performance: Empirical Insights from Textile Manufacturing Firms in Pakistan 揭示自愿性环境标准与股市表现之间的关系:巴基斯坦纺织制造企业的经验启示
Pub Date : 2024-03-01 DOI: 10.56536/jebv.v4i1.105
Azaz Ali, Ather Bukhari, Naveed Hayat
The primary objective of this study is to examine the impact of voluntary environmental standards, specifically EMS and eco-labels, on firms' stock market performance. To achieve this aim, fixed-effect regressions were applied using panel data from 96 textile firms listed on the Pakistan Stock Exchange between 2009 and 2022. Data were meticulously sourced from the State Bank of Pakistan (2022), annual reports of manufacturing firms, and their official websites. The findings of this study indicate a positive correlation between the adoption of EMS & eco-labels, and stock market performance among manufacturing firms in Pakistan. Similarly, eco-label also helps to promote sustainable business. Similarly, EMS is also important for EPS. It is also observed that firms having eco-label has significant impact on EPS. Eco-label helps to increase sale, profitability and stock market by ensuring the sustainable production, because, customer satisfaction and loyalty increases. By adopting VES, an industry can achieved increase in profit, reduce cost, improve environmental standards and, also, increase consumer confidence. The outcomes of the study signify the importance of managerial commitment to the adoption and implementation of voluntary environmental standards within these firms.
本研究的主要目的是考察自愿性环境标准(特别是环管系统和生态标签)对企业股市表现的影响。为实现这一目标,我们利用 2009 年至 2022 年期间在巴基斯坦证券交易所上市的 96 家纺织企业的面板数据,进行了固定效应回归。数据来源于巴基斯坦国家银行(2022 年)、制造企业年报及其官方网站。研究结果表明,巴基斯坦制造业企业采用环管系统和生态标签与股票市场表现之间存在正相关关系。同样,生态标签也有助于促进企业的可持续发展。同样,环管系统对 EPS 也很重要。我们还发现,拥有生态标签的公司对 EPS 有重大影响。生态标签有助于通过确保可持续生产来提高销售额、盈利能力和股票市场,因为这样可以提高客户满意度和忠诚度。通过采用 VES,一个行业可以增加利润、降低成本、提高环境标准,还能增强消费者信心。研究结果表明,管理者的承诺对于这些企业采纳和实施自愿性环境标准非常重要。
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引用次数: 0
Venturing into Risk Management: Examining Credit Risk and Performance in Pakistani Commercial Banks through Panel VAR Analysis from a Business Perspective 涉足风险管理:从商业角度通过面板 VAR 分析考察巴基斯坦商业银行的信贷风险和绩效
Pub Date : 2024-03-01 DOI: 10.56536/jebv.v4i1.101
Raza Ali, Jameel Ahmed
In Pakistan's dynamic financial sector, effective credit risk management by commercial banks is critical to maintaining financial stability. In this study, we embarked on a unique and comprehensive journey, adopting the Panel Vector Autoregressive (PVAR) analysis, a novel methodology in this context. This approach allowed us to delve into the intricate relationship between credit risk management strategies and the aggregate business performance of commercial banks. The data used in this study spans from 2010Q1 to 2022Q4, investigating the comprehensive nexus of credit risk and macroeconomic indicators using a large dataset encompassing 18 strategically critical commercial banks of Pakistan. Our study uncovers several profound insights, documenting a remarkable increase in credit risk upon increases in the interest rate. The repercussions of the non-performing loans are observed nearly two years after the successive phases of a stern posture of monetary policy have been implemented. Our research findings carry significant weight for the banking industry. We discovered that the levels of credit risk could be reined in due to the protective shield offered by phases of sudden economic booms. This underscores the reinforcing effect of the improving economic conditions on defaults of loans, providing practical and actionable insights for credit risk management strategies.
在巴基斯坦充满活力的金融部门,商业银行有效的信贷风险管理对于维护金融稳定至关重要。在本研究中,我们采用了面板矢量自回归分析(PVAR)这一新颖的方法,开始了一段独特而全面的旅程。这种方法使我们能够深入研究信贷风险管理策略与商业银行总体经营业绩之间错综复杂的关系。本研究使用的数据时间跨度为 2010 年第一季度至 2022 年第四季度,使用的大型数据集涵盖了巴基斯坦 18 家具有重要战略意义的商业银行,研究了信贷风险与宏观经济指标之间的综合关系。我们的研究发现了一些深刻的见解,记录了利率上升时信贷风险的显著增加。在连续实施严厉的货币政策近两年后,我们观察到了不良贷款的影响。我们的研究结果对银行业具有重大意义。我们发现,由于经济突然繁荣阶段提供的保护屏障,信贷风险水平可以得到控制。这凸显了经济条件改善对贷款违约的强化作用,为信贷风险管理策略提供了切实可行的启示。
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引用次数: 0
The Impact of Tax Collection and Domestic Entrepreneurial Business Ventures on Services Sector in Pakistan: An ARDL Bound Test Approach 税收和国内创业企业对巴基斯坦服务业的影响:ARDL 约束检验方法
Pub Date : 2024-03-01 DOI: 10.56536/jebv.v4i1.84
Javeed Iqbal, Shazia Khalid, Muhammad Tariq
The services sector is the leading sector of Pakistan’s economy. It creates employment, foreign exchange earnings, research, and innovation, and significantly contributes to Pakistan’s economy. A significant amount of tax revenue is collected from the services sector. Therefore, it is imperative to analyze how taxation influences the services sector in Pakistan. The objective of the present study is to analyze the impact of tax revenue, entrepreneurial ventures, trade openness, inflation, and GDP per capita on the service sector of Pakistan. For this, data from 1980 to 2020 is used. The long-run ARDL estimates show that taxation adversely impacts Pakistan’s services sector. The results show that the variables domestic entrepreneur venture, gross national expenditures, and trade openness were significant and positively related to the service sector growth of Pakistan, while the variables tax revenue, poverty, and inflation rate were negatively related to Pakistan’s service sector growth rate. By considering the study results, it is concluded that the tax system significantly impacts Pakistan’s services sector. Due to high taxes, businesses in the services industry find it challenging to expand and compete. The policy recommendations are that the government must balance raising tax income with promoting the expansion of the services sector. Further, the government should endeavor to streamline the tax system so that companies can easily comprehend and adhere to the law. However, future research can be used the panel data form for developing countries. Further, the impact of taxation on other segments of the economy, such as agriculture and large-scale manufacturing, can be analyzed.
服务业是巴基斯坦经济的主导部门。它创造就业、外汇收入、研究和创新,对巴基斯坦的经济做出了重大贡献。大量税收来自服务业。因此,分析税收如何影响巴基斯坦的服务业势在必行。本研究旨在分析税收、创业企业、贸易开放度、通货膨胀和人均 GDP 对巴基斯坦服务业的影响。为此,我们使用了 1980 年至 2020 年的数据。长期 ARDL 估计结果显示,税收对巴基斯坦服务业产生了不利影响。结果表明,国内创业风险、国民总支出和贸易开放度等变量与巴基斯坦服务业增长显著正相关,而税收、贫困和通货膨胀率等变量与巴基斯坦服务业增长率负相关。根据研究结果,可以得出结论:税收制度对巴基斯坦服务业有重大影响。由于税率高,服务业企业在扩张和竞争方面面临挑战。政策建议是,政府必须在提高税收收入和促进服务业扩张之间取得平衡。此外,政府应努力简化税收制度,使企业易于理解和遵守法律。不过,未来的研究可以采用发展中国家的面板数据形式。此外,还可以分析税收对农业和大规模制造业等其他经济部门的影响。
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引用次数: 0
Fostering Women’s Entrepreneurial Success: The Significance of Informal Institutional support in Venture Creation 促进妇女创业成功:非正规机构支持对创业的重要意义
Pub Date : 2024-03-01 DOI: 10.56536/jebv.v4i1.72
Faiza Saleem, Muhammad Asif, Muhammad Saeed Lodhi
The significance of women entrepreneurs in creating jobs and driving social and economic progress cannot be overstated. In less developed economies like Pakistan, the participation and impact of women entrepreneurs are notably lower as compared to more advanced nations. This research aims to investigate the effect of informal institutions on venture creation in Pakistan within the framework of institutional theory. Employing a quantitative approach, the study concentrates on women entrepreneurs operating in Hazara and Peshawar divisions. Data collection involved the utilization of five point Likert scale questionnaire through simple random sampling. Empirical analysis of the collected data was executed employing the path analysis methodology within the framework of structural equation modeling (SEM) facilitated by Smart PLS 3. Findings from the research revealed a significant positive impact between informal institutional support in women entrepreneurship and venture creation. The study underscores the significance of government and relevant bodies focusing on critical determinants such as family support, fear of failure, and social networking to enhance the landscape of venture creation. This research contributes to the theoretical literature and sheds light to bring clarity to the particular role of informal institutional factors generally, social networking, family support and fear of failure constraints in enhancing venture creation. It's crucial to evolve women entrepreneurship support programs by government. These programs necessarily address the unique challenges being faced by women when handling the informal institutions. Raising awareness and stimulating societal norms and stereotypes that curtail women’s economic participation is decisive. Launching campaigns to mold societal perceptions can aid break down gender-based obstructions and promote a more comprehensive entrepreneurial setting.
女企业家在创造就业机会、推动社会和经济进步方面的重要性怎么强调都不为过。在巴基斯坦这样的欠发达经济体,女企业家的参与度和影响力明显低于较发达国家。本研究旨在制度理论框架内调查非正式制度对巴基斯坦风险企业创建的影响。研究采用定量方法,重点关注在哈扎拉和白沙瓦两省经营的女企业家。通过简单随机抽样,使用五点李克特量表问卷收集数据。在 Smart PLS 3 的帮助下,在结构方程模型(SEM)框架内采用路径分析方法对收集到的数据进行了实证分析。 研究结果表明,妇女创业中的非正式机构支持与风险创造之间存在显著的积极影响。这项研究强调了政府和相关机构关注家庭支持、对失败的恐惧和社交网络等关键决定因素对改善风险企业创建环境的重要意义。这项研究为理论文献做出了贡献,并阐明了非正式制度因素、社交网络、家庭支持和对失败的恐惧等制约因素在促进创业方面的特殊作用。政府发展妇女创业支持计划至关重要。这些计划必须解决妇女在处理非正式机构时面临的独特挑战。提高人们的认识,消除阻碍妇女参与经济活动的社会规范和陈规定型观念,这一点至关重要。开展宣传活动来塑造社会观念,有助于打破基于性别的障碍,促进更全面的创业环境。
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引用次数: 0
Factors Leading Marginalized Transgenders Towards Digital Entrepreneurship in Pakistan 引导巴基斯坦边缘化变性人进行数字创业的因素
Pub Date : 2024-03-01 DOI: 10.56536/jebv.v4i1.93
Muhammad Murad, Nurul Aliyah, Sham Binti Rambely
The transgenders in Pakistan are facing challenges in jobs quota and starting their businesses in Pakistan. Transgenders are a marginalized community in Pakistan facing challenges in establishing their businesses. There are fewer opportunities for lesbians and guys in Pakistan to start their physical business due to bullying and harassment. The objective of the current research was to measure the impact of entrepreneurial support and entrepreneurial opportunities on the digital entrepreneurship of transgender people in the presence of microfinance loans and government policies in developing economies like Pakistan. A sample of 56 marginalized transgender people from the Punjab province of Pakistan was collected for the findings. The statistical analysis is performed by using SPSS 24 and Smart PLS 4. The partial least square–structural equation modelling (PLS–SEM) approach was used to measure the findings of measurement model assessment and structural model assessment. It is empirically concluded that the effect of entrepreneurial support and entrepreneurial opportunities on digital entrepreneurship for transgender people is large. Therefore, microfinance loans and government policies for supporting transgenders in digital entrepreneurship are critically required when there is appropriate support for transgenders for the accomplishment of entrepreneurial opportunities. Furthermore, the government of Pakistan is needed to plan and execute reasonable policies for sustainable entrepreneurship to motivate transgenders to the digital entrepreneurial environment. The execution of entrepreneurial policies by the Pakistani government and support of microfinance loans can increase digital entrepreneurship by transgenders in Pakistan, and this marginalized community can achieve success and standard life. This study also provides some recommendations for future studies.
巴基斯坦的变性人在工作配额和创业方面面临挑战。在巴基斯坦,变性人是一个边缘化群体,他们在创业方面面临挑战。由于受到欺凌和骚扰,巴基斯坦男女同性恋者创业的机会较少。本研究旨在衡量在巴基斯坦等发展中经济体有小额贷款和政府政策的情况下,创业支持和创业机会对变性人数字创业的影响。研究收集了巴基斯坦旁遮普省 56 名边缘化变性人的样本。使用 SPSS 24 和 Smart PLS 4 进行统计分析,并采用偏最小二乘法-结构方程建模(PLS-SEM)方法来衡量测量模型评估和结构模型评估的结果。实证结论是,创业支持和创业机会对变性人数字化创业的影响较大。因此,在为变性人提供适当的创业机会支持时,亟需小额贷款和政府政策支持变性人进行数字化创业。此外,巴基斯坦政府需要规划和执行合理的可持续创业政策,以激励跨性别者进入数字创业环境。巴基斯坦政府执行创业政策并提供小额贷款支持,可以提高巴基斯坦跨性别者的数字创业能力,使这一边缘群体获得成功,过上标准的生活。本研究还为今后的研究提供了一些建议。
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引用次数: 0
Microfinance's Business Breakthrough for Women Empowerment 小额信贷为妇女赋权带来的商业突破
Pub Date : 2024-03-01 DOI: 10.56536/jebv.v4i1.92
Sadia Naseem Naik, Aribah Aslam, M. I. Bhatti
We analyzed the vital role microfinance initiatives are playing towards their confidence and growth in undertaking business reducing the violence against women (VAW), resultantly women empowerment. We utilized data from the Women Economic & Social Well-being Survey of Punjab, with a specific focus on women aged 15 to 64 years. Our study employed the logit and probit modeling technique to find out the intricate interplay between microfinance and various socio-economic factors especially with regard to VAW. We explored the connections between microfinance, women’s economic empowerment through female employment and their wealth status, age, education, marital status, area of residence, elucidating their combined influence on the likelihood of occurrence of violence against women in Pakistan, with particular analysis of urban and population. The conclusions arrived at from this investigation not only add to the scholarly debate on gender economics and VAW but also equip the policymakers with considerable fresh insights, development strategies, and identification of organizations for advocating and steering enhancement in female employment, microfinance initiatives for women, financial assistance, and education for transformative initiatives of gender equality and reduction in VAW.
我们分析了小额贷款倡议在增强妇女信心、促进妇女创业发展、减少对妇女的暴力行为以及增强妇女能力方面发挥的重要作用。我们利用了旁遮普省妇女经济和社会福利调查的数据,重点关注 15 至 64 岁的妇女。我们的研究采用了 logit 和 probit 模型技术,以找出小额信贷与各种社会经济因素之间错综复杂的相互作用,尤其是在暴力侵害妇女方面。我们探讨了小额信贷、通过女性就业赋予妇女经济权力、妇女的财富状况、年龄、教育程度、婚姻状况、居住地区之间的联系,阐明了这些因素对巴基斯坦妇女遭受暴力侵害的可能性的综合影响,并对城市和人口进行了特别分析。本次调查得出的结论不仅为有关性别经济学和暴力侵害妇女问题的学术辩论增添了新的内 容,而且还为决策者提供了大量新的见解、发展战略,并确定了倡导和指导加强女性就业、妇 女小额信贷倡议、财政援助和教育的组织,以促进性别平等和减少暴力侵害妇女行为的变革倡 议。
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引用次数: 0
Factors Influencing Intentions to Use Mobile Payments: An Entrepreneurial Perspective 影响使用移动支付意愿的因素:企业家视角
Pub Date : 2024-03-01 DOI: 10.56536/jebv.v4i1.75
Sabahat Zainab, Muhammad Arslan Sarwar, Rossidi bin Usop
Since the beginning of the 2000s, business activities have become more electronic, and cell phones have become an important way to do business. An enormous amount of research has been done on how people are using mobile payments. This study aims to examine how user’s perception of risk influences their decision to continue using mobile payment services. Despite the benefits associated with payments there are still challenges that hinder its widespread acceptance. This study discusses these challenges with entrepreneurial perspective that entrepreneurial thinking here means not only noticing how popular mobile payment services are, but also figuring out what the problems are and using them as a starting point to come up with new ideas that could change the industry. The study utilizes the Unified Theory of Acceptance and Use of Technology (UTAUT) model along, with the confirmation acceptance model to analyze the factors that impact users continued intention to use payments and validate the conceptual model. To collect data for this research a quantitative approach is employed through a survey distributed among mobile payment users. The survey adopts convenience sampling techniques to gather responses from participants, across regions of Pakistan. Data collection spanned over a two-month period involving a total of 460 respondents. The study employed Structural Equation Modeling (SEM) to examine the relationship between confirmation, performance expectancy, effort expectancy, social influence, and continuous intention to use mobile payment services. There was a positive relationship between the dependent and independent factors, which meant that all of the hypotheses were valid. Additionally, SPSS analysis showed that perceived risk weakens the connection between confirmation, performance expectancy, effort expectancy, social influence, and continuous intention. The findings of this research contribute to the business literature and put forth crucial guidelines for the management of entrepreneurial mindsets.
自 2000 年代初以来,商业活动日益电子化,手机已成为一种重要的商务方式。关于人们如何使用移动支付,已有大量研究。本研究旨在探讨用户的风险意识如何影响他们继续使用移动支付服务的决定。尽管移动支付好处多多,但仍有一些挑战阻碍其被广泛接受。本研究以企业家的视角来讨论这些挑战,企业家思维在这里不仅指移动支付服务有多受欢迎,还指找出问题所在,并以此为出发点,提出可以改变行业的新想法。本研究利用技术接受和使用统一理论(UTAUT)模型和确认接受模型来分析影响用户继续使用支付意向的因素,并验证概念模型。本研究采用定量方法收集数据,在移动支付用户中发放调查问卷。调查采用便利抽样技术,收集巴基斯坦各地区参与者的反馈。数据收集为期两个月,共有 460 名受访者参与。研究采用结构方程模型(SEM)来检验确认、绩效预期、努力预期、社会影响和持续使用移动支付服务的意向之间的关系。因果因素和独立因素之间存在正相关关系,这意味着所有假设都是有效的。此外,SPSS 分析表明,感知风险削弱了确认、绩效预期、努力预期、社会影响和持续意向之间的联系。本研究的结果为商业文献做出了贡献,并为创业心态的管理提出了重要的指导原则。
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引用次数: 0
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Journal of Entrepreneurship and Business Venturing
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