Five years have passed since equity crowdfunding was introduced in Korea in 2016. In this article, I examine the growth, current states, and limitations of equity crowdfunding. Unlike previous studies that emphasized legal aspects, this study develops a discussion based on platform strategy. If innovative finance that connects individual companies with investors is the essence of crowdfunding, it would be of great significance to suggest academic, policy, and practical implications from the perspective of platform strategy. Furthermore, I believe that equity crowdfunding can provide an educational first step for individual investors who want to learn more about various investments. It is also hoped that investment will become a culture in Korea thereby accelerating the growth of venture ecosystem.
{"title":"Advancing the Ecosystem of Early Stage Ventures through Equity Crowdfunding: A Focus on Platform Strategy","authors":"Dae-il Nam","doi":"10.22815/jes.2023.4.1.1","DOIUrl":"https://doi.org/10.22815/jes.2023.4.1.1","url":null,"abstract":"Five years have passed since equity crowdfunding was introduced in Korea in 2016. In this article, I examine the growth, current states, and limitations of equity crowdfunding. Unlike previous studies that emphasized legal aspects, this study develops a discussion based on platform strategy. If innovative finance that connects individual companies with investors is the essence of crowdfunding, it would be of great significance to suggest academic, policy, and practical implications from the perspective of platform strategy. Furthermore, I believe that equity crowdfunding can provide an educational first step for individual investors who want to learn more about various investments. It is also hoped that investment will become a culture in Korea thereby accelerating the growth of venture ecosystem.","PeriodicalId":39110,"journal":{"name":"Academy of Entrepreneurship Journal","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84556935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.22815/jes.2023.4.1.55
Yisook Lim
This study explores the characteristics of female entrepreneurship by focusing on entrepreneurial intention and entrepreneurial experience. In specific, this paper identifies the factors affecting women’s entrepreneurial intention and entrepreneurial experience, and compares them to their male counterpart. By using a nationally representative survey on entrepreneurship, this paper finds that there are gender differences in the factors and their influences on entrepreneurial intention and entrepreneurial experience. In the case of women, entrepreneurial orientation and competencies are less likely to lead to the actual firm creation. Similarly, the level of education, as a social contextual factor, has a positive influence on women’s entrepreneurial intention, but it does not lead to entrepreneurial experience. Scholarly and practical implications are discussed.
{"title":"Exploring Female Entrepreneurship: Focusing on Entrepreneurial Intention and Entrepreneurial Experience","authors":"Yisook Lim","doi":"10.22815/jes.2023.4.1.55","DOIUrl":"https://doi.org/10.22815/jes.2023.4.1.55","url":null,"abstract":"This study explores the characteristics of female entrepreneurship by focusing on entrepreneurial intention and entrepreneurial experience. In specific, this paper identifies the factors affecting women’s entrepreneurial intention and entrepreneurial experience, and compares them to their male counterpart. By using a nationally representative survey on entrepreneurship, this paper finds that there are gender differences in the factors and their influences on entrepreneurial intention and entrepreneurial experience. In the case of women, entrepreneurial orientation and competencies are less likely to lead to the actual firm creation. Similarly, the level of education, as a social contextual factor, has a positive influence on women’s entrepreneurial intention, but it does not lead to entrepreneurial experience. Scholarly and practical implications are discussed.","PeriodicalId":39110,"journal":{"name":"Academy of Entrepreneurship Journal","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78539307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.22815/jes.2023.4.1.33
Shaowei Jia, Jae-Hoon Song
This study explores the intrinsic mechanisms that the influence of leaders' zhongyong thinking on employees' creative deviance behavior through a multi-level regression analysis method. 52 enterprises in Hebei, China, were used as the research target, and relevant data were collected through questionnaire survey. The empirical study shows that the leaders' zhongyong thinking has a significant positive influence on employees' creative deviance behavior, and employees' organization-based self-esteem plays a partly mediating role between the leaders' zhongyong thinking and employees' creative deviance behavior. Meanwhile, superior-subordinate guanxi positively moderates the influence of employees' organization-based self-esteem on creative deviance behavior, and further positively moderates the mediating role of employees' organization-based self-esteem. This study provides practical guidance implications for companies to get rid of innovation dilemma and achieve to creative development.
{"title":"리더의 중용적 사고가 직원들의 일탈 혁신 행위에 미치는 영향에 관한 연구: 조직자존과 상하관계를 중심으로","authors":"Shaowei Jia, Jae-Hoon Song","doi":"10.22815/jes.2023.4.1.33","DOIUrl":"https://doi.org/10.22815/jes.2023.4.1.33","url":null,"abstract":"This study explores the intrinsic mechanisms that the influence of leaders' zhongyong thinking on employees' creative deviance behavior through a multi-level regression analysis method. 52 enterprises in Hebei, China, were used as the research target, and relevant data were collected through questionnaire survey. The empirical study shows that the leaders' zhongyong thinking has a significant positive influence on employees' creative deviance behavior, and employees' organization-based self-esteem plays a partly mediating role between the leaders' zhongyong thinking and employees' creative deviance behavior. Meanwhile, superior-subordinate guanxi positively moderates the influence of employees' organization-based self-esteem on creative deviance behavior, and further positively moderates the mediating role of employees' organization-based self-esteem. This study provides practical guidance implications for companies to get rid of innovation dilemma and achieve to creative development.","PeriodicalId":39110,"journal":{"name":"Academy of Entrepreneurship Journal","volume":"176 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77490014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-30DOI: 10.22815/jes.2023.4.1.79
Automobile industry is under the transformational innovations. The module and part makers of the internal combustion engine and related parts are disrupted by the electric vehicles. Tesla is the leading innovator in this sector. An investor asked Prof. Christensen whether Tesla is a disruptive innovation. The answer was strictly “No!” The contradiction of the reality and the theoretical claim brings the idea of anomalies in theory. For sure, Tesla has the ‘Disruptiveness’ in a sense, but the rigorous judgement is contradictory. It is an opportunity to expand the innovation theory. This study is an ad-hoc expansion of disruptive innovation theory with four transformational innovation types: Avalanche Innovation, foundation innovation, disruptive innovation. and authentic innovation/ entrepreneurship. Here, two innovation axis are suggested to explain the process of transformation and authenticity of entrepreneurs leading innovation. The re-examination of Tesla innovation from Christensen’s theoretical perspective and categorize it as a new type of innovation. It is ad-hoc expansion named as avalanche innovation. There are several downward innovations with adaptive course of actions that brings avalanche of Innovation to the SMEs in automobile industries. The convertive innovation of Hyundai-Kia motors and the barricade innovation of the parts and module companies are discussed. Based on the case based theory building research, more development of responsive strategy to avalanche innovation for the survival of the incumbents. Research agendas are discussed for the future research possibilities.
{"title":"The Ad-hoc of Disruptive Innovation and A Typology of Transformational Innovations: Tesla Case of Avalanche Innovation and Exemplars of Authentic Entrepreneurship","authors":"","doi":"10.22815/jes.2023.4.1.79","DOIUrl":"https://doi.org/10.22815/jes.2023.4.1.79","url":null,"abstract":"Automobile industry is under the transformational innovations. The module and part makers of the internal combustion engine and related parts are disrupted by the electric vehicles. Tesla is the leading innovator in this sector. An investor asked Prof. Christensen whether Tesla is a disruptive innovation. The answer was strictly “No!” The contradiction of the reality and the theoretical claim brings the idea of anomalies in theory. For sure, Tesla has the ‘Disruptiveness’ in a sense, but the rigorous judgement is contradictory. It is an opportunity to expand the innovation theory. This study is an ad-hoc expansion of disruptive innovation theory with four transformational innovation types: Avalanche Innovation, foundation innovation, disruptive innovation. and authentic innovation/ entrepreneurship. Here, two innovation axis are suggested to explain the process of transformation and authenticity of entrepreneurs leading innovation. The re-examination of Tesla innovation from Christensen’s theoretical perspective and categorize it as a new type of innovation. It is ad-hoc expansion named as avalanche innovation. There are several downward innovations with adaptive course of actions that brings avalanche of Innovation to the SMEs in automobile industries. The convertive innovation of Hyundai-Kia motors and the barricade innovation of the parts and module companies are discussed. Based on the case based theory building research, more development of responsive strategy to avalanche innovation for the survival of the incumbents. Research agendas are discussed for the future research possibilities.","PeriodicalId":39110,"journal":{"name":"Academy of Entrepreneurship Journal","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76914936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study deals with the characteristics and development process of entrepreneurship in Korea and how the aspects and phenomena of entrepreneurship have changed according to the spirit of the times. This study consists of three parts: the definition and understanding of Korean entrepreneurship, the development process of Korean entrepreneurship, and the nature of K-Entrepreneurship. First, in connection with Korea's economic and social development process and the spirit of the times, this study defines entrepreneurship as “① an entrepreneur’s challenging mindset, competence, and action, ② identifying new opportunities, and ③ creating and sharing value through innovation, cooperation, resources and risk management, in the context of the spirit of the age. Three key elements of entrepreneurship were derived: ① opportunity, ② challenge, and ③ innovation/value creation. Second, the development process of entrepreneurship in Korea was analyzed. Following the embryonic period of entrepreneurship (the 1920s-1950s), when entrepreneurship was not yet fully realized, entrepreneurship in Korea has developed along three stages: ① the first generation (1960s-1980s), ② the second generation (1990s-2000s) and ③ the third generation of entrepreneurship (since 2010s). Representative entrepreneurs for each age were analyzed, and the characteristics of business opportunities were also examined. Third, this study explored the prototype and characteristics of Korean entrepreneurship (K-Entrepreneurship) based on the development process of entrepreneurship in Korea and the attributes of entrepreneurs' activities. In particular, four key elements of Korean entrepreneurship - ① dynamic development reflecting the spirit of the times, ② rapid innovation and execution, ③ strong government policy support, and ④ existence of excellent entrepreneurs and smart people. The findings of this study will contribute to understanding the characteristics of Korean entrepreneurship and seeking the development direction of Korean entrepreneurship.
{"title":"Entrepreneurship Development Process in Korea: Theory and Practice","authors":"Zong-Tae Bae","doi":"10.22815/jes.2022.3.2.1","DOIUrl":"https://doi.org/10.22815/jes.2022.3.2.1","url":null,"abstract":"This study deals with the characteristics and development process of entrepreneurship in Korea and how the aspects and phenomena of entrepreneurship have changed according to the spirit of the times. This study consists of three parts: the definition and understanding of Korean entrepreneurship, the development process of Korean entrepreneurship, and the nature of K-Entrepreneurship. \u0000First, in connection with Korea's economic and social development process and the spirit of the times, this study defines entrepreneurship as “① an entrepreneur’s challenging mindset, competence, and action, ② identifying new opportunities, and ③ creating and sharing value through innovation, cooperation, resources and risk management, in the context of the spirit of the age. Three key elements of entrepreneurship were derived: ① opportunity, ② challenge, and ③ innovation/value creation. \u0000Second, the development process of entrepreneurship in Korea was analyzed. Following the embryonic period of entrepreneurship (the 1920s-1950s), when entrepreneurship was not yet fully realized, entrepreneurship in Korea has developed along three stages: ① the first generation (1960s-1980s), ② the second generation (1990s-2000s) and ③ the third generation of entrepreneurship (since 2010s). Representative entrepreneurs for each age were analyzed, and the characteristics of business opportunities were also examined. \u0000Third, this study explored the prototype and characteristics of Korean entrepreneurship (K-Entrepreneurship) based on the development process of entrepreneurship in Korea and the attributes of entrepreneurs' activities. In particular, four key elements of Korean entrepreneurship - ① dynamic development reflecting the spirit of the times, ② rapid innovation and execution, ③ strong government policy support, and ④ existence of excellent entrepreneurs and smart people. The findings of this study will contribute to understanding the characteristics of Korean entrepreneurship and seeking the development direction of Korean entrepreneurship.","PeriodicalId":39110,"journal":{"name":"Academy of Entrepreneurship Journal","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89182925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.22815/jes.2022.3.2.47
Jungwh Han, YoungHwan Kim, Choonwoo Lee
This paper defines the concept of an “innovative country enhancing entrepreneurship” and discusses what principles should be taken firmly to achieve it. Freedom, openness, fairness and co-prosperity are selected as “four iron principles” for realizing an innovative country enhancing entrepreneurship. This paper also presents evidence and reasoning why four iron principles are critical in realizing an “innovative country enhancing entrepreneurship.” Korea fell behind in the trend of the industrial revolution, which began in earnest around the 18th century, and suffered from colonialism and division from the mid-19th century to the first half of the 20th century, forcing it to remain a marginal country on the world stage. Korea has achieved economic growth and social development in the process of modernization that began in the late 20th century, and from 2020s, Korea has moved beyond its status as a developing country and has entered the position of 10 major economic powers and advanced countries. Nevertheless, Korea has been falling in the structure of political, economic, and cultural confusion and conflict due to ultra-fast compression growth. In order to enable Korea to develop into more advanced country that can become a model for the world, it has to advocate an “innovative country enhancing entrepreneurship” as the Korea's future vision. The “innovative country enhancing entrepreneurship” aims to be a country that realizes a virtuous cycle of economic growth and social development by solving social problems and conflicts creatively and innovatively. For this, the four core values of 'freedom', 'openness', 'fairness', and 'co-prosperity' should be the iron principles.
{"title":"A Study on the Four Iron Principles for Realizing an Innovative Country Enhancing Entrepreneurship","authors":"Jungwh Han, YoungHwan Kim, Choonwoo Lee","doi":"10.22815/jes.2022.3.2.47","DOIUrl":"https://doi.org/10.22815/jes.2022.3.2.47","url":null,"abstract":"This paper defines the concept of an “innovative country enhancing entrepreneurship” and discusses what principles should be taken firmly to achieve it. Freedom, openness, fairness and co-prosperity are selected as “four iron principles” for realizing an innovative country enhancing entrepreneurship. This paper also presents evidence and reasoning why four iron principles are critical in realizing an “innovative country enhancing entrepreneurship.” Korea fell behind in the trend of the industrial revolution, which began in earnest around the 18th century, and suffered from colonialism and division from the mid-19th century to the first half of the 20th century, forcing it to remain a marginal country on the world stage. Korea has achieved economic growth and social development in the process of modernization that began in the late 20th century, and from 2020s, Korea has moved beyond its status as a developing country and has entered the position of 10 major economic powers and advanced countries. Nevertheless, Korea has been falling in the structure of political, economic, and cultural confusion and conflict due to ultra-fast compression growth. In order to enable Korea to develop into more advanced country that can become a model for the world, it has to advocate an “innovative country enhancing entrepreneurship” as the Korea's future vision. The “innovative country enhancing entrepreneurship” aims to be a country that realizes a virtuous cycle of economic growth and social development by solving social problems and conflicts creatively and innovatively. For this, the four core values of 'freedom', 'openness', 'fairness', and 'co-prosperity' should be the iron principles.","PeriodicalId":39110,"journal":{"name":"Academy of Entrepreneurship Journal","volume":"88 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79602522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.22815/jes.2022.3.2.87
G. Kim, Woo-Jin Lee, Byung-Chul Choi, T. Bae, Yoo-Jin Han
In this study, we aim to introduce a methodological approach to develop indicators to monitor a regional entrepreneurial ecosystem. Based on prior literature survey, we first selected the following six key dimensions - talent, market, finance, support, specialization, and performance. Then, we shifted our attention to deriving 41 indicators that consist of those six dimensions via literature review and focus group interview(FGI). Lastly, among those indicators, we opted for 14 indicators by adopting the Delphi method with 20 experts and subsequently incorporated 8 more indicators if they were considered inevitably essential. As a result, we were able to propose 22 indicators in total. Then, by employing the indicators developed above, we tried to measure the regional startup ecosystem of Seoul. As a result, while the numerical values of talent, market, finance, support, and specialization improved in 2020 compared to those in 2019, the numerical value of performance diminished in the same period. These findings indicate that the startup ecosystem of Seoul suffered from inefficiency in the reference time points. Although the indicators proposed have several limitations unless data are consistently collected over time, they can be commonly used when comparing one region with others both domestically and globally. Therefore, various types of comparative studies attracting researchers' attention can be conducted in the future.
{"title":"Indicators to Monitor Regional Entrepreneurial Ecosystem: Case of Seoul City","authors":"G. Kim, Woo-Jin Lee, Byung-Chul Choi, T. Bae, Yoo-Jin Han","doi":"10.22815/jes.2022.3.2.87","DOIUrl":"https://doi.org/10.22815/jes.2022.3.2.87","url":null,"abstract":"In this study, we aim to introduce a methodological approach to develop indicators to monitor a regional entrepreneurial ecosystem. Based on prior literature survey, we first selected the following six key dimensions - talent, market, finance, support, specialization, and performance. Then, we shifted our attention to deriving 41 indicators that consist of those six dimensions via literature review and focus group interview(FGI). Lastly, among those indicators, we opted for 14 indicators by adopting the Delphi method with 20 experts and subsequently incorporated 8 more indicators if they were considered inevitably essential. As a result, we were able to propose 22 indicators in total. \u0000Then, by employing the indicators developed above, we tried to measure the regional startup ecosystem of Seoul. As a result, while the numerical values of talent, market, finance, support, and specialization improved in 2020 compared to those in 2019, the numerical value of performance diminished in the same period. These findings indicate that the startup ecosystem of Seoul suffered from inefficiency in the reference time points. Although the indicators proposed have several limitations unless data are consistently collected over time, they can be commonly used when comparing one region with others both domestically and globally. Therefore, various types of comparative studies attracting researchers' attention can be conducted in the future.","PeriodicalId":39110,"journal":{"name":"Academy of Entrepreneurship Journal","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89817307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.22815/jes.2022.3.2.21
Jae-Gu Kim
Social entrepreneurs must identify business opportunities in the context of citizens' demands and establish a business model that generates profits through effective resource utilization. The most important factor in the development of social enterprises and driving social innovation is social entrepreneurship. In this study, the definitions and perspectives of social entrepreneurship were introduced, and social entrepreneurs as institutional innovators were examined, and their influence on corporate and government innovation was investigated. In addition, various cases were presented through the classification of social enterprises, and theoretical, policy, and practical suggestions for revitalizing the spirit of social entrepreneurship were attempted.
{"title":"Major Issues in the Field of Social Entrepreneurship and Suggestions for Future Discourse","authors":"Jae-Gu Kim","doi":"10.22815/jes.2022.3.2.21","DOIUrl":"https://doi.org/10.22815/jes.2022.3.2.21","url":null,"abstract":"Social entrepreneurs must identify business opportunities in the context of citizens' demands and establish a business model that generates profits through effective resource utilization. The most important factor in the development of social enterprises and driving social innovation is social entrepreneurship. \u0000In this study, the definitions and perspectives of social entrepreneurship were introduced, and social entrepreneurs as institutional innovators were examined, and their influence on corporate and government innovation was investigated. In addition, various cases were presented through the classification of social enterprises, and theoretical, policy, and practical suggestions for revitalizing the spirit of social entrepreneurship were attempted.","PeriodicalId":39110,"journal":{"name":"Academy of Entrepreneurship Journal","volume":"77 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91319758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.22815/jes.2022.3.2.65
Min-Seok Cha
This study investigated a global fashion company with longitudinal two-staged in-depth case study research. Global luxury handbag stems from Aristocratic culture among European. Global luxury brand like Louis Vuitton, Buberry and others have roots in that region. Within dozens of years several global fashion brands such as DKNY, Michael Cors, Coach, and so on are launched in US. Behind the scenes, Simone Co., an entrepreneurial company takes the role of supportive partners. This company has first OEM order from a globally top-tier brand instead of European manufacturer. Since then, it has evolved to provide full package of services from design to delivery. The first entrepreneurial success story from Asia (Breaking the prejudice of ‘Asia discount’). The growth stages starts with the opening the window of opportunity. Authentic entrepreneurity can be stated as “Affordable Luxury in made in Asia.” Simone developed competence of design to be the first ODM in Asia. The vision of Brand Orchestra in Global Opera of Luxury Handbag with global brands continue to be realized with the lead customers and partners. Longevity with DKNY(since 1987), 11 years with LVMH (since 2000) are exceptional partnership. The deeper OCEAN of entrepreneurity was studied from the grounded theory approach to figure out 10 elements of entrepreneurity that linked with Entrepreneurial Orientation(EO) and actions: Innovation, risk taking, and proactive pursuit of opportunities. The global scale of success in fashion entrepreneurship are extraordinary for the sustainablity. The possibility in the sector is based on the combination of the three continental strength of entrepreneurity, and entrepreneurial orientation with innovation, proactiveness, and risk-taking. The value added are increasing with traditions, market, and the craftsmanship. There are some implications to the entrepreneurship scholars, educators, and practitioners in the field.
{"title":"Authentic Entrepreneurity and Global Entrepreneurship: A Case Study Research on Luxury Fashion Company, Simone","authors":"Min-Seok Cha","doi":"10.22815/jes.2022.3.2.65","DOIUrl":"https://doi.org/10.22815/jes.2022.3.2.65","url":null,"abstract":"This study investigated a global fashion company with longitudinal two-staged in-depth case study research. Global luxury handbag stems from Aristocratic culture among European. Global luxury brand like Louis Vuitton, Buberry and others have roots in that region. Within dozens of years several global fashion brands such as DKNY, Michael Cors, Coach, and so on are launched in US. Behind the scenes, Simone Co., an entrepreneurial company takes the role of supportive partners. This company has first OEM order from a globally top-tier brand instead of European manufacturer. Since then, it has evolved to provide full package of services from design to delivery. The first entrepreneurial success story from Asia (Breaking the prejudice of ‘Asia discount’). The growth stages starts with the opening the window of opportunity. Authentic entrepreneurity can be stated as “Affordable Luxury in made in Asia.” Simone developed competence of design to be the first ODM in Asia. The vision of Brand Orchestra in Global Opera of Luxury Handbag with global brands continue to be realized with the lead customers and partners. Longevity with DKNY(since 1987), 11 years with LVMH (since 2000) are exceptional partnership. The deeper OCEAN of entrepreneurity was studied from the grounded theory approach to figure out 10 elements of entrepreneurity that linked with Entrepreneurial Orientation(EO) and actions: Innovation, risk taking, and proactive pursuit of opportunities. The global scale of success in fashion entrepreneurship are extraordinary for the sustainablity. The possibility in the sector is based on the combination of the three continental strength of entrepreneurity, and entrepreneurial orientation with innovation, proactiveness, and risk-taking. The value added are increasing with traditions, market, and the craftsmanship. There are some implications to the entrepreneurship scholars, educators, and practitioners in the field.","PeriodicalId":39110,"journal":{"name":"Academy of Entrepreneurship Journal","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81778636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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