{"title":"Insights from a review of the literature on cause marketing","authors":"Walter Wymer, A. Sargeant","doi":"10.1007/BF02893281","DOIUrl":"https://doi.org/10.1007/BF02893281","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2006-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132610975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Why do managers give? Applying pro-social behaviour theory to understand firm giving","authors":"C. Valor","doi":"10.1007/BF02893282","DOIUrl":"https://doi.org/10.1007/BF02893282","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2006-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122215993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Consumer values and fair-trade beliefs, attitudes and buying behaviour","authors":"P. Pelsmacker, W. Janssens, Caroline Mielants","doi":"10.1007/BF02893257","DOIUrl":"https://doi.org/10.1007/BF02893257","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2005-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123924085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Model for valuation of government export promotion policies: An empirical analysis in the spanish context from a market oriented perspective","authors":"H. Calderón, T. Fayos, A. Cervera","doi":"10.1007/BF02893256","DOIUrl":"https://doi.org/10.1007/BF02893256","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2005-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115873058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis","authors":"Rita Kottasz, R. Bennett","doi":"10.1007/BF02893254","DOIUrl":"https://doi.org/10.1007/BF02893254","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2005-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131883056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations","authors":"I. Papasolomou, M. Demetriou","doi":"10.1007/BF02893258","DOIUrl":"https://doi.org/10.1007/BF02893258","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2005-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114322112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Webquests: An educational support tool in public and non profit marketing","authors":"Enrique López, Cristina Mendaña, B. González","doi":"10.1007/BF02893260","DOIUrl":"https://doi.org/10.1007/BF02893260","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2005-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128524912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Carol Yamamoto, James Dauer, J. Andreasen, Maury Collins
{"title":"Locating prospective patrons for nonprofit performing arts organizations: A new use of a statistical model","authors":"Carol Yamamoto, James Dauer, J. Andreasen, Maury Collins","doi":"10.1007/BF02893255","DOIUrl":"https://doi.org/10.1007/BF02893255","url":null,"abstract":"","PeriodicalId":393769,"journal":{"name":"International Review on Public and Non Profit Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2005-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129950001","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：