With reference to the assumptions of the sociological theory of communication of social systems, its understanding of society and its media, the article deals with the issue of how the change of social communication dictated by the digitalization of media changes society. Society accepts the presence of digitization but looks for fields to criticize the non-reflective development of its routine. An example is the movie The Matrix, to which the analysis relates. The examples show what the technology of technical communication and self-learning (artificial intelligence) is already able to do today. The article summar-izes that the introduction of media 4.0 to communication — with their example of invisible machines — is consent to their “participation” (in an automated but effective form) in the creation of society. This influences the autopoietic notion of society developed by systems theory.
{"title":"Media jak z Matrixa. Niewidoczne maszyny w komunikacji społecznej w ujęciu teorii systemów","authors":"Dorota Płuchowska","doi":"10.19195/2082-8322.13.2","DOIUrl":"https://doi.org/10.19195/2082-8322.13.2","url":null,"abstract":"With reference to the assumptions of the sociological theory of communication of social systems, its understanding of society and its media, the article deals with the issue of how the change of social communication dictated by the digitalization of media changes society. Society accepts the presence of digitization but looks for fields to criticize the non-reflective development of its routine. An example is the movie The Matrix, to which the analysis relates. The examples show what the technology of technical communication and self-learning (artificial intelligence) is already able to do today. The article summar-izes that the introduction of media 4.0 to communication — with their example of invisible machines — is consent to their “participation” (in an automated but effective form) in the creation of society. This influences the autopoietic notion of society developed by systems theory.","PeriodicalId":393804,"journal":{"name":"Dziennikarstwo i Media","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127189225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sexmission — the mythologisation of gender roles in perfume advertising. A comparative analysisThe authors of perfume adverts put lot of emphasis on creating a consistent image of their addressees so that the addressees can identify with or aspire to them. The article is a presentation of the myth of femininity and masculinity extracted from 545 print adverts of fragrances offered by the online stores of the two biggest perfume retailers in Poland — Sephora and Douglas. The starting point of the analysis is a definition, proposed by Roland Barthes, of a new myth-like form — everyday mythology deriving from popular culture and influencing everyday choices and decisions. On this basis, drawing on a content analysis combined with a semiotic analysis, the author distinguishes patterns in the perception and creation of femininity and masculinity. The present study is an attempt to answer the question about the link between the mythologies in question as well as the questions of whether a woman can exist without a man in the reconstructed discursive space and whether she is essential to his existence.
{"title":"Seksmisja — mitologizacja ról płciowych w reklamach perfum. Analiza komparatystyczna","authors":"Krzysztof Waraksa, Dominika Ziętek","doi":"10.19195/2082-8322.10.6","DOIUrl":"https://doi.org/10.19195/2082-8322.10.6","url":null,"abstract":"Sexmission — the mythologisation of gender roles in perfume advertising. A comparative analysisThe authors of perfume adverts put lot of emphasis on creating a consistent image of their addressees so that the addressees can identify with or aspire to them. The article is a presentation of the myth of femininity and masculinity extracted from 545 print adverts of fragrances offered by the online stores of the two biggest perfume retailers in Poland — Sephora and Douglas. The starting point of the analysis is a definition, proposed by Roland Barthes, of a new myth-like form — everyday mythology deriving from popular culture and influencing everyday choices and decisions. On this basis, drawing on a content analysis combined with a semiotic analysis, the author distinguishes patterns in the perception and creation of femininity and masculinity. The present study is an attempt to answer the question about the link between the mythologies in question as well as the questions of whether a woman can exist without a man in the reconstructed discursive space and whether she is essential to his existence.","PeriodicalId":393804,"journal":{"name":"Dziennikarstwo i Media","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123883916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The story of autumn as a rite of passage. The role of cultural scripts in making children come to terms with cancerIllness is a phenomenon that goes beyond its purely medical dimension; its social and cultural aspects are noted more and more often. The turn to medical anthropology discussed in the article as well as contextual approach to communication viewed through culture demonstrate that illness is a phenomenon that should be talked about openly. The research referred to by the author shows that thanatological themes should not be avoided also in conversation with children. Thanks to an analysis of therapeutic tales structured by Woźny’s cultural script it has been possible to demonstrate that conversations about death lose their dramatic quality, if they are based on metaphor. A vivid, well-ordered presentation of dying in the form of a metaphor from a tale is one of the ways of teaching children the truth about death. Presenting dying in the form of a ritual is thus a ready-made pattern, i.e. a cultural script.
{"title":"Opowieść o jesieni jako rite de passage. Rola scenariuszy kultury w oswajaniu choroby nowotworowej u dzieci","authors":"K. Pruś","doi":"10.19195/2082-8322.10.7","DOIUrl":"https://doi.org/10.19195/2082-8322.10.7","url":null,"abstract":"The story of autumn as a rite of passage. The role of cultural scripts in making children come to terms with cancerIllness is a phenomenon that goes beyond its purely medical dimension; its social and cultural aspects are noted more and more often. The turn to medical anthropology discussed in the article as well as contextual approach to communication viewed through culture demonstrate that illness is a phenomenon that should be talked about openly. The research referred to by the author shows that thanatological themes should not be avoided also in conversation with children. Thanks to an analysis of therapeutic tales structured by Woźny’s cultural script it has been possible to demonstrate that conversations about death lose their dramatic quality, if they are based on metaphor. A vivid, well-ordered presentation of dying in the form of a metaphor from a tale is one of the ways of teaching children the truth about death. Presenting dying in the form of a ritual is thus a ready-made pattern, i.e. a cultural script.","PeriodicalId":393804,"journal":{"name":"Dziennikarstwo i Media","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129707681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A woman on the roof of the world or on Wanda Rutkiewicz’s story and media imageThe story of Wanda Rutkiewicz is extraordinary for several reasons. It is a story of a woman for whom her passion was the most important thing in life. She subordinated all her life to this passion — the mountains. In order to reach the summits she desired, she had to battle not only her own weaknesses, fear or power of nature, but also common beliefs which stereotypically defined the role of women in society. Women who, through climbing, “ventured” into the territories usually occupied by men often provoked feelings of misunderstanding, reluctance, irritation and even opposition among the public at large, especially men. However, Rutkiewicz went beyond many widely-held beliefs. Her independence, skills and conscious creation of her own image also thanks to her skilful use of the media’s interest were admirable. Although her journey ended tragically, through her activities in the high mountains she made history of not just Polish mountaineering but also women’s mountaineering.
{"title":"Kobieta na dachu świata, czyli kilka słów o historii oraz wizerunku medialnym Wandy Rutkiewicz","authors":"Sylwia Dec-Pustelnik","doi":"10.19195/2082-8322.10.2","DOIUrl":"https://doi.org/10.19195/2082-8322.10.2","url":null,"abstract":"A woman on the roof of the world or on Wanda Rutkiewicz’s story and media imageThe story of Wanda Rutkiewicz is extraordinary for several reasons. It is a story of a woman for whom her passion was the most important thing in life. She subordinated all her life to this passion — the mountains. In order to reach the summits she desired, she had to battle not only her own weaknesses, fear or power of nature, but also common beliefs which stereotypically defined the role of women in society. Women who, through climbing, “ventured” into the territories usually occupied by men often provoked feelings of misunderstanding, reluctance, irritation and even opposition among the public at large, especially men. However, Rutkiewicz went beyond many widely-held beliefs. Her independence, skills and conscious creation of her own image also thanks to her skilful use of the media’s interest were admirable. Although her journey ended tragically, through her activities in the high mountains she made history of not just Polish mountaineering but also women’s mountaineering.","PeriodicalId":393804,"journal":{"name":"Dziennikarstwo i Media","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121593703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Chiara Ferragni — a luxury brand and an icon of the contemporary fashion world. A case studyThe article features a case study of Chiara Ferragni, who is the world’s most popular fashion blogger and influencer of our times. Based on a case study from Harvard Business School, I explain how she and her team monetize her blog and Instagram profile. Moreover, I show how they manage their brand which now includes three branches: The Blonde Salad Magazine, Chiara Ferragni Collection and Chiara Ferragni Celebrity. The business model which they used in the past has helped Chiara Ferragni to achieve her main goal which was the transformation into a luxury brand and to design her own collection of clothes.
{"title":"Chiara Ferragni — marka luksusowa i ikona współczesnego świata mody. Studium przypadku","authors":"Patrycja Kochanek","doi":"10.19195/2082-8322.10.5","DOIUrl":"https://doi.org/10.19195/2082-8322.10.5","url":null,"abstract":"Chiara Ferragni — a luxury brand and an icon of the contemporary fashion world. A case studyThe article features a case study of Chiara Ferragni, who is the world’s most popular fashion blogger and influencer of our times. Based on a case study from Harvard Business School, I explain how she and her team monetize her blog and Instagram profile. Moreover, I show how they manage their brand which now includes three branches: The Blonde Salad Magazine, Chiara Ferragni Collection and Chiara Ferragni Celebrity. The business model which they used in the past has helped Chiara Ferragni to achieve her main goal which was the transformation into a luxury brand and to design her own collection of clothes.","PeriodicalId":393804,"journal":{"name":"Dziennikarstwo i Media","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132209090","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
An adhered woman. Zofia Beksińska in Magdalena Grzebałkowska’s book Beksińscy. Portret podwójny The Beksińskis. A Double PortraitIn the article I discuss the narrative method used by Magdalena Grzebałkowska in her reportage book about the Beksiński family. Using as my example Zofia, the most difficult character to describe — as she is the most “elusive” among all protagonists — I analyse the means used by the reporter to portray her. The starting point of the analysis is the findings concerning the links between documentary literature and historical writings as well as biographies.
{"title":"Kobieta przylepiona. Zofia Beksińska w książce Magdaleny Grzebałkowskiej „Beksińscy. Portret podwójny”","authors":"Renata Łukaszewska","doi":"10.19195/2082-8322.10.1","DOIUrl":"https://doi.org/10.19195/2082-8322.10.1","url":null,"abstract":"An adhered woman. Zofia Beksińska in Magdalena Grzebałkowska’s book Beksińscy. Portret podwójny The Beksińskis. A Double PortraitIn the article I discuss the narrative method used by Magdalena Grzebałkowska in her reportage book about the Beksiński family. Using as my example Zofia, the most difficult character to describe — as she is the most “elusive” among all protagonists — I analyse the means used by the reporter to portray her. The starting point of the analysis is the findings concerning the links between documentary literature and historical writings as well as biographies.","PeriodicalId":393804,"journal":{"name":"Dziennikarstwo i Media","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125059358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Documentary portraits of women in Irena Kamieńska’s filmsThe author presents one of the main topics in Irena Kamieńska’s documentary oeuvre — the problems of women. In the article she discusses two kinds of female portraits created by the director — strong and full of enthusiasm Good Morning, Children, Next Point on the Agenda, and helpless, without any hope Workers; Day After Day. Of crucial importance is the sociological-historical context, referred to by the author, which makes it possible to take a broader view on the conditions in which the protagonists of Kamieńska’s documentaries lived. In addition, the author discusses the director’s attitude to her protagonists.
Irena Kamieńska电影中的女性纪录片作者介绍了Irena Kamieńska纪录片作品中的一个主要主题——女性的问题。在文章中，她讨论了导演创作的两种女性形象——坚强而充满热情的早安，孩子们，议程的下一个点，无助的，没有任何希望的工人;日复一日。至关重要的是作者提到的社会历史背景，这使得我们有可能对Kamieńska纪录片的主角生活的条件采取更广泛的看法。此外，作者还讨论了导演对主人公的态度。
{"title":"Dokumentalne portrety kobiet w filmach Ireny Kamieńskiej","authors":"Urszula Tes","doi":"10.19195/2082-8322.10.3","DOIUrl":"https://doi.org/10.19195/2082-8322.10.3","url":null,"abstract":"Documentary portraits of women in Irena Kamieńska’s filmsThe author presents one of the main topics in Irena Kamieńska’s documentary oeuvre — the problems of women. In the article she discusses two kinds of female portraits created by the director — strong and full of enthusiasm Good Morning, Children, Next Point on the Agenda, and helpless, without any hope Workers; Day After Day. Of crucial importance is the sociological-historical context, referred to by the author, which makes it possible to take a broader view on the conditions in which the protagonists of Kamieńska’s documentaries lived. In addition, the author discusses the director’s attitude to her protagonists.","PeriodicalId":393804,"journal":{"name":"Dziennikarstwo i Media","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129675483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The construction of communication in the advertising of medicines and dietary supplements The article is focused on the issue of communication constructs that are most often used in advertising of medicines and dietary supplements. Medical companies spend more and more money on advertising their products, which causes an increase in sales of pharmaceuticals and para-pharmaceuticals. A variety of manipulative techniques and social influence are used in advertising. Increasingly we can see repetitive communication strategies and language constructs, which are based on such ads. The pharmaceutical sector is one of the top advertisers in terms of spending on promotion — it invariably remains in the second position. More money is spent only by the sector of food and beverages.The most often used strategies focus primarily on showing discomfort and overcoming problems as an important part of a happy end. Based on simple scenarios, patterns, and slogans, which are characterized by uncomplitated message and strong visibility of the product. Strong emotional components are an important element, for example showing a happy family or sad children. What persuasive communication is like can also be affected through emphasis on speed, efficiency and length of action. This element is probably very important for each potential recipient of the product.
{"title":"Konstrukcja komunikacji w reklamach leków i suplementów diety","authors":"Arkadiusz Haławin","doi":"10.19195/2082-8322.9.8","DOIUrl":"https://doi.org/10.19195/2082-8322.9.8","url":null,"abstract":"The construction of communication in the advertising of medicines and dietary supplements The article is focused on the issue of communication constructs that are most often used in advertising of medicines and dietary supplements. Medical companies spend more and more money on advertising their products, which causes an increase in sales of pharmaceuticals and para-pharmaceuticals. A variety of manipulative techniques and social influence are used in advertising. Increasingly we can see repetitive communication strategies and language constructs, which are based on such ads. The pharmaceutical sector is one of the top advertisers in terms of spending on promotion — it invariably remains in the second position. More money is spent only by the sector of food and beverages.The most often used strategies focus primarily on showing discomfort and overcoming problems as an important part of a happy end. Based on simple scenarios, patterns, and slogans, which are characterized by uncomplitated message and strong visibility of the product. Strong emotional components are an important element, for example showing a happy family or sad children. What persuasive communication is like can also be affected through emphasis on speed, efficiency and length of action. This element is probably very important for each potential recipient of the product.","PeriodicalId":393804,"journal":{"name":"Dziennikarstwo i Media","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127007415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Language, identity and discourse — between theory and methodology: The idea of empirical researchThe main goal of the text is to present some ideas about theoretical/methodological possibilities of communication research and to propose two ways of their implementation — for the self-description and identity analysis of the Polish third sector foundations, associations and the creative sector mainly branding agencies. In a broad sense, it is also an attempt to answer the question about the correlation of the reconstructed linguistic and discourse facts ways to talk about things with the kind and intensity of emotions arising in the process of decoding their messages and subsequently with their efficiency in social practice brand communication or fundraising.
{"title":"Language, identity and discourse — between theory and methodology: The idea of empirical research","authors":"Karina Stasiuk-Krajewska, Michał Ulidis","doi":"10.19195/2082-8322.9.11","DOIUrl":"https://doi.org/10.19195/2082-8322.9.11","url":null,"abstract":"Language, identity and discourse — between theory and methodology: The idea of empirical researchThe main goal of the text is to present some ideas about theoretical/methodological possibilities of communication research and to propose two ways of their implementation — for the self-description and identity analysis of the Polish third sector foundations, associations and the creative sector mainly branding agencies. In a broad sense, it is also an attempt to answer the question about the correlation of the reconstructed linguistic and discourse facts ways to talk about things with the kind and intensity of emotions arising in the process of decoding their messages and subsequently with their efficiency in social practice brand communication or fundraising.","PeriodicalId":393804,"journal":{"name":"Dziennikarstwo i Media","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128911535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Selected examples of commercialization of symbols of national and patriotic significance in PolandIn recent years, there has been a noticeable increase in interest in patriotic or national clothing and accessories. The use of specific symbols that have a historical heritage is interpreted in different, often extreme ways. The author attempted to analyze this phenomenon, not only in terms of the possible depreciation of national symbols. In this paper the author will briefly present the results of research conducted for an unpublished master’s thesis in 2017 on people wearing identity clothing.
{"title":"Wybrane przykłady komercjalizacji symboli narodowych i patriotycznych w Polsce","authors":"Natalia Pokojowa","doi":"10.19195/2082-8322.9.5","DOIUrl":"https://doi.org/10.19195/2082-8322.9.5","url":null,"abstract":"Selected examples of commercialization of symbols of national and patriotic significance in PolandIn recent years, there has been a noticeable increase in interest in patriotic or national clothing and accessories. The use of specific symbols that have a historical heritage is interpreted in different, often extreme ways. The author attempted to analyze this phenomenon, not only in terms of the possible depreciation of national symbols. In this paper the author will briefly present the results of research conducted for an unpublished master’s thesis in 2017 on people wearing identity clothing.","PeriodicalId":393804,"journal":{"name":"Dziennikarstwo i Media","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131575763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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