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Kategoria ‘miasto’ jako wyznacznik technik pracy reportera
Pub Date : 2019-04-17 DOI: 10.19195/2082-8322.9.12
Igor Borkowski
The category of the ‘city’ as a determinant of techniques used by reporters in their work The perspective of the city understood as a unique conglomerate of points of view, emotions, experiences and predictions as well as sender-receiver roles is very interesting and significant in the context of reporters’ work. First of all, the city as an urban, spatial category teaches reporters a very instructive lesson in terms of putting their protagonists, sources of information, stories in a physically existing and physically limited space. The article features an analysis of examples of journalists’ actions and their textual effects in search of the city as an important category in constructing the world in non-fiction. The study demonstrates the effectiveness of the perspective and value of the category of the city in numerous and varied reporters’ writings. It combines people and places, cultures, articulation, customs, emotions and values overlapping with a physical space. Numerous lessons of this type of reporters’ work can be found in the history of both Polish and international reportage.
“城市”的范畴是记者在工作中使用的技术的决定因素。在记者的工作背景下,城市的视角被理解为观点、情感、经验和预测以及发送者-接收者角色的独特组合,这是非常有趣和重要的。首先,城市作为一个城市的空间范畴,给记者上了非常有益的一课,把他们的主角、信息来源、故事放在一个实际存在的、物理上有限的空间里。本文分析了记者在寻找城市这一建构非虚构世界的重要范畴中所采取的行动及其文本效果。本研究证明了城市范畴的视角和价值在众多不同记者写作中的有效性。它将人和地点、文化、表达、习俗、情感和价值观与物理空间重叠在一起。在波兰和国际报道文学的历史上,可以找到许多这种类型的记者工作的经验教训。
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引用次数: 0
„From window cleaner to cardinal”: The story of an extraordinary media image “从清洁工到红衣主教”:一个非凡的媒体形象的故事
Pub Date : 2019-04-17 DOI: 10.19195/2082-8322.9.2
Renata Rusin Dybalska
The aim of this study is to present the story behind the media image recounting the final months in the life of the former primate of the Czech Republic, cardinal Miloslav Vlk. The analyses presented in this study are grounded in a corpus of texts consisting of 63 press articles published by Czech national dailies between 23 January and 26 March 2017. The image recreated on their basis has become extraordinary not only due to the fact of its very existence within the perception of the world promoted by Czech media, but also because of the way it was constructed and presented to the audience. One must not underestimate the role of the main protagonist of the analyzed image, who became one of its authors himself.  
这项研究的目的是呈现媒体形象背后的故事,讲述了捷克共和国前大主教,红衣主教米洛斯拉夫·弗尔克生命中最后几个月的故事。本研究中提出的分析基于2017年1月23日至3月26日期间捷克国家日报发表的63篇新闻文章的文本语料库。在他们的基础上重建的图像变得非凡,不仅因为它在捷克媒体所宣传的世界感知中存在,而且因为它被构建和呈现给观众的方式。我们不能低估被分析的图像的主角的作用,他自己也成为了它的作者之一。
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引用次数: 0
Językoznawstwo korpusowe. Empiryczne podejście w badaniach humanistycznych
Pub Date : 2019-04-17 DOI: 10.19195/2082-8322.9.13
Adrian Jan Zasina
Corpus linguistics. An empirical approach to humanities researchThe aim of the article is to shed light on the methodology of corpus research in the humanities, primarily in linguistics. Corpus linguistics emerged in the late 1970s and early 1980s, focusing on electronic language corpora. Corpora are collections of various types of texts written and spoken gathered in a computer database which makes it possible to automatically search for text units in their natural context. There are various types of corpora depending on the type of study. The first corpora were compiled for the English language, although more and more languages are acquiring their national corpora, like the National Corpus of the Polish Language, the Czech National Corpus or the National Corpus of the Russian Language.
语料库语言学。本文的目的是阐明人文学科(主要是语言学领域)语料库研究的方法论。语料库语言学兴起于20世纪70年代末和80年代初,主要研究电子语言语料库。语料库是在计算机数据库中收集的各种类型的书面和口头文本的集合,这使得在其自然上下文中自动搜索文本单元成为可能。根据学习的类型,有不同类型的语料库。第一个语料库是为英语编写的,尽管越来越多的语言正在获得他们的国家语料库,如波兰语国家语料库、捷克语国家语料库或俄语国家语料库。
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引用次数: 1
Badanie komunikacji partii politycznych na podstawie fotografii publikowanych w Internecie
Pub Date : 2019-04-17 DOI: 10.19195/2082-8322.9.3
Wojciech Jastrzębski
Study of political parties’ communication based on photographs published onlineThis article contains a description of an empirical study the aim of which was to analyze the photographs published online by two Polish political parties: Razem and Wolność KORWiN. A corpus containing 253 images and photos published by the two parties in the forth quarter of 2016 was constructed and a quantitative analysis was performed afterwards. Documentary and portrait photos, which appeared most frequently in the corpora were carefully analyzed on the basis of such factors as: the frequency at which particular persons appeared in the photos, the clothes they were wearing, the type of events depicted in the pictures and the kinds of objects which were shown most often.
本文描述了一项实证研究,该研究的目的是分析波兰两个政党Razem和Wolność KORWiN在网上发布的照片。构建了包含双方2016年第四季度发布的253张图像和照片的语料库,并对其进行了定量分析。在语料库中出现最频繁的纪实照片和肖像照片被仔细地分析了如下因素:特定人物在照片中出现的频率,他们穿着的衣服,照片中描述的事件类型以及最常出现的物体种类。
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引用次数: 0
Od cytryn po nowe fryzury i dragi, czyli o tym, jak prowadzić komunikację o nowotworach w czasach nieuwagi
Pub Date : 2019-04-17 DOI: 10.19195/2082-8322.9.7
Dorota Dyksik
From lemons to new hairstyles and drugs, that is, how to communicate about cancer in times of inattentionThe capabilities of ambient media presented in the article are analysed with regard to possible applications in communicated information about cancer. Although there have been a lot of positive changes in talking about cancer, it turns out that they are linked only to some cancers and only to specific situations. Most social advertisements using traditional media present the topic emotionally, trying to scare their addressees to force them to take specific steps. The problem is presented differently by ambient media. Communication in the analysed advertisements was based primarily on humour, paradox, puns. The advertisements were close to their audience, just as the disease itself is today. Such messages, involving, surprising their addressees, who are sometimes far away from the problem, show that some topics need getting used to, need dialogue, often even need to be ridiculed — to cease to be a taboo.
从柠檬到新发型和药物,即如何在人们不注意的情况下传播癌症。本文分析了环境媒体在传播癌症信息方面的可能应用。尽管在谈论癌症方面有了很多积极的变化,但事实证明,它们只与某些癌症有关,而且只与特定的情况有关。大多数社交广告利用传统媒体情绪化地呈现主题,试图吓唬他们的收件人,迫使他们采取具体措施。环境介质呈现的问题不同。所分析的广告中的交际主要基于幽默、悖论和双关语。广告贴近他们的观众,就像今天的疾病本身一样。这样的信息,涉及到的,惊讶的收件人,有时远离问题,表明一些话题需要习惯,需要对话,甚至经常需要嘲笑-不再是一个禁忌。
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引用次数: 0
Metody, strategie, wyniki
Pub Date : 2019-04-17 DOI: 10.19195/2082-8322.9.1
Igor Borkowski
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引用次数: 0
Randki w sieci, czyli flirt w objęciach konsumpcjonizmu
Pub Date : 2019-04-17 DOI: 10.19195/2082-8322.9.4
Mateusz Komander
Online dating or flirt in the embrace of consumerismThe article is about interpersonal relations established by dating sites users. The analysis is about the rules of using these types of websites, as well as the rules of developing virtual relations. It is mainly an attempt to decide whether consumerism is already present in such intimate spheres of human life as feelings, intimate relations or sexual life. In the era of capitalism, each of the spheres of modern human life has been changed. It is noticeable in the most private, intimate areas. The question is whether interpersonal relationships on dating websites are based on emotions, feelings or the transactional principle of multiplying goods. There is also a significant paradox of dating sites — on the one hand internet users are people who are looking for love, emotions, on the other, they are consumers.
网上约会或在消费主义的怀抱中调情这篇文章是关于约会网站用户建立的人际关系。分析了使用这些类型网站的规则,以及发展虚拟关系的规则。它主要是试图确定消费主义是否已经存在于人类生活的亲密领域,如感情、亲密关系或性生活。在资本主义时代,现代人类生活的每个领域都发生了变化。在最私密、最亲密的地方,这是显而易见的。问题在于,交友网站上的人际关系是基于情感、感觉还是基于商品倍增的交易原则。约会网站也存在一个显著的悖论——一方面,互联网用户是寻找爱情和情感的人,另一方面,他们是消费者。
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引用次数: 0
Wizerunek Polski i polskich marek w oczach obcokrajowców mieszkających w Polsce
Pub Date : 2019-04-17 DOI: 10.19195/2082-8322.9.6
A. Borek
Image of Poland and Polish brands in the eyes of foreigners living in PolandThe nation branding discipline, which has gained so much popularity over the last decade, aims to build a positive image of the country. The image of a country translates into its perception and treatment by the world. Ultimately, a product from a not positively associated country may be unknowingly deleted from our shopping list. The article presents the results of research conducted over the past 20 years concerning the condition of the Polish national brand. A detailed analysis of the image of Poland and Polish brands was made from the unfamiliar perspective of foreigners living in Poland. The summaries include conclusions and recommendations for building a strong national branding strategy.
生活在波兰的外国人眼中的波兰形象和波兰品牌。在过去的十年里,国家品牌学科得到了如此多的普及,旨在建立一个积极的国家形象。一个国家的形象,就是世界对它的看法和对待。最终,来自非积极相关国家的产品可能会在不知不觉中从我们的购物清单中删除。这篇文章介绍了过去20年来关于波兰民族品牌状况的研究结果。从生活在波兰的外国人不熟悉的角度,详细分析了波兰和波兰品牌的形象。摘要包括建立强有力的国家品牌战略的结论和建议。
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引用次数: 0
Strzał celny na bramkę, czyli szansa na strzelenie gola — semantyczna analiza porównawcza terminologii sportowej w językach polskim i angielskim na przykładzie fragmentów komentarzy sportowych meczów piłki nożnej Strzał celny na bramkę, czyli szansa na strzelenie gola - 以足球比赛体育评论摘录为例,对波兰语和英语体育术语进行语义比较分析
Pub Date : 2019-04-17 DOI: 10.19195/2082-8322.9.10
M. Janik
Shot on goal, that is, an opportunity to score — a semantic comparative analysis of sports terminology in Polish and English as exemplified by football match commentariesThe Polish “language of sport”, especially of football, contains many borrowings. However, they are not the only element of football commentaries on television during matches. The Polish language has developed separate terms which often function as borrowings from other areas of life. In the article the author compares examples of Polish football terms with their English equivalents. His comparative analysis, based on the contrastive method, has been carried out on two most frequent terms appearing in football commentaries: “shot” and “goal”. They were taken from television commentaries as well as two publications devoted to the language of football in the form of glossaries featuring both Polish and English terms. The basic entries used in the study are also placed in the context of specific examples of sports commentaries accompanying football events broadcast on television.
射门,即进球的机会——以足球比赛解说为例,对波兰语和英语体育术语的语义比较分析波兰语的“体育语言”,特别是足球,包含许多借用词。然而,它们并不是比赛期间电视足球解说的唯一元素。波兰语已经发展出了独立的术语,这些术语通常是从生活的其他领域借用来的。在文章中,作者将波兰足球术语的例子与他们的英语对等词进行了比较。他以对比法为基础,对足球解说词中出现频率最高的两个词“射门”和“进球”进行了对比分析。这些词汇摘自电视评论以及两份专门研究足球语言的出版物,以波兰语和英语词汇的形式出现。研究中使用的基本条目也被放置在电视上播放足球赛事的体育评论的具体例子的背景下。
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引用次数: 0
Nolite te bastardes carborundorum. Podręczna w dyskursie medialnym o prawach kobiet
Pub Date : 1900-01-01 DOI: 10.19195/2082-8322.10.4
Agnieszka Całek
Nolite te bastardes carborundorum. The handmaid in the media discourse about women’s rightsThe handmaid is the protagonist of a transmedia story begun with Margaret Atwood’s dystopian novel about Gilead, a regime in which women are deprived of their rights. The handmaids are a unique group — they are fertile, a rarity in a country plagued by infertility. The women, treated as objects, are allocated as surrogates to childless couples from the most privileged class. The image of the handmaid became popular thanks to a new generation television series produced for the Hulu platform, and subsequently begun to be used in the fight for women’s rights. In the first part of the article the author analyses the handmaids and their place in the dystopian narrative and in the second — the way in which they are used in the social discourse about women’s rights. In this the author focuses on performative campaigns, corporate social responsibility and links between the characters and the #metoo campaign.
不是那些无赖。女仆是一个跨媒体故事的主角,这个故事始于玛格丽特·阿特伍德(Margaret Atwood)关于基列(Gilead)政权的反乌托邦小说,在这个政权中,妇女被剥夺了权利。这些使女是一个独特的群体——她们有生育能力,这在这个饱受不孕症困扰的国家是罕见的。这些女性被当作对象,被分配给来自最特权阶层的无子女夫妇作为代孕母亲。由于为Hulu平台制作的新一代电视连续剧,使女的形象变得流行起来,随后开始被用于争取妇女权利。在文章的第一部分中,作者分析了使女及其在反乌托邦叙事中的地位,在第二部分中,作者分析了使女在关于妇女权利的社会话语中的使用方式。在这篇文章中,作者将重点放在表演运动、企业社会责任以及角色与#metoo运动之间的联系上。
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引用次数: 0
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Dziennikarstwo i Media
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