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An Analysis of the Effects of ESG on Firm Performance and Financial Risk : Evidence from Chinese Stock Markets ESG对企业绩效和财务风险的影响分析:来自中国股市的证据
Pub Date : 2023-06-30 DOI: 10.57199/jgcr.2023.2.1.94
Yanwei Zhao, Tae-Yeong Choi
In this paper, we examine the effects of ESG(corporate environmental, social and governance) on firm petformance and financial risk. We choose China's A-share manufacturing firms listed on Shanghai and Shenzhen Stock Exchanges. Sample span covers January 2010 to December 2020. We obtain the financial data from the online CSMAR DB and Wind DB. Using panel data, we employ panel regression analysis. We choose Tobin's Q and Altrnan's Z-score as dependent variables to calculate firm performance and financial risk. We select the popular Bloomberg ESG composite score as independent variable to measure the corporate ESG. In addition, we add six control variables, namely, firm size, growth, book-to-market value ratio, rate of return, annual and industry dummy variables. We find that the ESG not only improve firm perfonnm1ce but also reduce film's financial risk. These findings are largely consistent with prior studies. This paper has at least two limitations due to sample collection difficulty. First, we use only the manufacturing industry data for empirical analysis. Second, we include only the state-owned firms in the sample, excluding the private manufacturing industry. In the future studies, we hope to overcome these limitations of this paper.
在本文中,我们研究了ESG(公司环境、社会和治理)对公司绩效和财务风险的影响。我们选择在上海和深圳证券交易所上市的中国a股制造业公司。样本跨度为2010年1月至2020年12月。我们从在线CSMAR数据库和Wind数据库中获得财务数据。使用面板数据,我们采用面板回归分析。我们选择Tobin’s Q和Altrnan’s Z-score作为因变量来计算企业绩效和财务风险。我们选择流行的彭博ESG综合得分作为自变量来衡量企业的ESG。此外,我们增加了六个控制变量,即公司规模、成长、账面市值比、收益率、年度和行业虚拟变量。研究发现,ESG不仅能提高企业绩效,还能降低企业的财务风险。这些发现与之前的研究基本一致。由于样本采集困难,本文至少有两个局限性。首先,我们只使用制造业数据进行实证分析。其次,我们在样本中只包括国有企业,不包括私营制造业。在未来的研究中,我们希望能够克服本文的这些局限性。
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引用次数: 0
An Empirical Study on the Impacts of UTAUT2 in Online Learning Platform UTAUT2对在线学习平台影响的实证研究
Pub Date : 2023-06-30 DOI: 10.57199/jgcr.2023.2.1.36
Yirang Jang
In recent years, due to the rapid development of information technology, online learning platforms are attracting many people's attention. The purpose of this study is to conduct empirical research on the factors affecting the use intention the online learning platform. To this end, data related to the online learning platform were reviewed and analyzed, and theoretical backgrounds and hypotheses were established by analyzing the expanded technology acceptance and integration theory and research models of previous studies. Through the expanded integrated technology acceptance model (UTAUT2), it is intended to analyze the relationship between performance expectancy, effort expectancy, social influence, and price value on use intention and use behavior. In addition, the effect relationship of perceived risk on use behavior was also analyzed. In this study, SPSS 23.0 was used for basic statistical analysis, and the Smart PLS 4.0 statistical package was used for hypothesis verification. A survey was conducted on 260 people using online learning platforms. As a result of confirming the relationship between performance expectancy, effort expectancy, social influence, price value, perceived risk, use intention, and use behavior, performance expectancy, effort expectancy, social influence, and price value had a positive effect on use intention. Perceived risk had a negative effect on use behavior, and use intention had a positive effect on use behavior.
近年来,由于信息技术的飞速发展,在线学习平台吸引了许多人的关注。本研究的目的是对网络学习平台使用意愿的影响因素进行实证研究。为此,对在线学习平台的相关数据进行了回顾和分析,并通过分析前人研究的扩展技术接受与整合理论和研究模型,建立了理论背景和假设。通过扩展综合技术接受模型(UTAUT2),分析性能期望、努力期望、社会影响力、价格价值对使用意愿和使用行为的关系。此外,还分析了感知风险对使用行为的影响关系。本研究采用SPSS 23.0进行基础统计分析,采用Smart PLS 4.0统计软件包进行假设验证。该调查对260名使用在线学习平台的人进行了调查。在确认了绩效期望、努力期望、社会影响、价格价值、感知风险、使用意愿和使用行为之间的关系后,绩效期望、努力期望、社会影响和价格价值对使用意愿有正向影响。感知风险对使用行为有负向影响,使用意图对使用行为有正向影响。
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引用次数: 0
A Study on the Effect of Materialism and Conspicuous Consumption on Continuous Intention: Focused on Luxury Consumption 物质主义与炫耀性消费对持续意向的影响研究——以奢侈品消费为例
Pub Date : 2023-06-30 DOI: 10.57199/jgcr.2023.2.1.61
Miyeon Won
Conspiracy to consume luxury goods to increase one's reputation is called conspicuous consumption. The act of purchasing a product or service to show off one's wealth. Conspiracy consumption is a way of demonstrating social status, particularly when a product or service is publicly displayed and distinguishes itself from other consumers. Buying and flaunting luxury is becoming an important factor in many people's present and daily lives. After examining the factors influencing materialism and conspicuous consumption, this study examines the relationship between materialism and conspicuous consumption and continuous intention. The thesis was expanded to include self-esteem, public self-consciousness, fashion, and demands for originality as factors influencing materialism and conspicuous consumption. For the study, 276 data were collected through an online survey. 270 respondents were found to be valid. Structural equation modeling technique was used for the study, and the model was verified using the obtained data. This study used Smart PLS 4.0 and IBM SPSS version 23.0. This study aims to explore mate1ialism and conspicuous constunption. The primaiy objective is to explore the relationship between antecedent variables (self-esteem, public self-consciousness, fashion, demand for originality, materialism, conspicuous consumption, and continuous intention). The results of the analysis showed that self-esteem, public self-consciousness, fashion, and demands for originality had a positive effect on conspicuous consumption. Fashion and the demand for originality had a positive effect on materialism. The overall model fit index supports the proposed hypothesis.
串通消费奢侈品以提高自己的声誉被称为炫耀性消费。购买产品或服务来炫耀自己的财富的行为。阴谋消费是一种显示社会地位的方式,特别是当一种产品或服务被公开展示并与其他消费者区分开来时。购买和炫耀奢侈品正成为许多人现在和日常生活中的一个重要因素。在考察了物质主义与炫耀性消费的影响因素之后,本研究进一步考察了物质主义与炫耀性消费和持续意向之间的关系。这篇论文被扩展到包括自尊、公众自我意识、时尚和对独创性的要求作为影响物质主义和炫耀性消费的因素。在这项研究中,通过在线调查收集了276个数据。有效问卷270份。采用结构方程建模技术进行研究,并利用所得数据对模型进行验证。本研究采用Smart PLS 4.0和IBM SPSS 23.0。本研究旨在探讨物质主义与炫耀性消费。主要目的是探索前因变量(自尊、公众自我意识、时尚、对原创性的需求、物质主义、炫耀性消费和持续意图)之间的关系。分析结果表明,自尊、公众自我意识、时尚和对独创性的要求对炫耀性消费有积极影响。时尚和对原创性的需求对物质主义有积极的影响。整体模型拟合指数支持提出的假设。
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引用次数: 0
A Study on the Effect of Quality Characteristics of Coffee Shops on Repurchase 咖啡店品质特征对回购的影响研究
Pub Date : 2023-06-30 DOI: 10.57199/jgcr.2023.2.1.48
Sun-Min Lee
Eating out is a daily life of modern people. Coffee is one of the representative dining areas that satisfy basic human needs. Recently, as awareness of health and well-being increases, the consumption trend of coffee is shifting to coffee beans. Therefore, despite the high price, popularized coffee beans are differentiated according to individual tastes and created a purchasing class that wants a special taste. Coffee shops are focusing on increasing the demand of high-quality consumers by specially introducing specialty coffee. The purpose of this study is to prove the effect of coffee service quality and menu quality on repurchase through relationship quality. This study was conducted on the general public in their 20s or older who used coffee shops, and SPSS 23.0 was used for basic statistical analysis, and the structural equation package Smart PLS 4.0 was used for hypothesis test. The empirical analysis results of this study are summarized as follows. First, the service quality of hypothesis Hl had a significant effect on the relationship quality. Second, the menu quality of hypothesis H2 had a significant effect on the relationship quality. Third, the relationship quality of hypothesis H3 had a significant effect on repurchase. Through this study, it was studied that the higher the quality of the relationship, the higher the repurchase of coffee shops by consumers.
外出就餐是现代人的日常生活。咖啡是满足人类基本需求的代表性餐饮领域之一。最近,随着健康和幸福意识的增强,咖啡的消费趋势正在转向咖啡豆。因此,尽管价格昂贵,但大众化的咖啡豆根据个人口味进行区分,创造了想要特殊口味的购买阶层。咖啡店通过特别推出特色咖啡,致力于提高高品质消费者的需求。本研究的目的是通过关系质量来证明咖啡服务质量和菜单质量对再购买的影响。本研究以20多岁以上光顾咖啡店的普通大众为研究对象,使用SPSS 23.0进行基础统计分析,使用结构方程软件包Smart PLS 4.0进行假设检验。本研究的实证分析结果总结如下:首先,假设Hl的服务质量对关系质量有显著影响。第二,假设H2的菜单质量对关系质量有显著影响。第三,假设H3的关系质量对回购有显著影响。通过本研究,研究了关系质量越高,消费者对咖啡店的再购买越高。
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引用次数: 0
The Effects of Welfare Benefits for Caregivers on Job Satisfaction and Turnover Intention 照顾者福利待遇对工作满意度和离职倾向的影响
Pub Date : 2023-06-30 DOI: 10.57199/jgcr.2023.2.1.14
Won-geun So
Long-term care services for the elderly are service programs that take care of the elderly using human resources. In particular caregivers play a key role in determining the quality of long-term care services for the elderly in that they plan physical mental and psychological care of the elderly and provide systematic and final services based on their expertise. Tn Korea, due to the rapid aging population, the elderly population needing care is rapidly increasing. Despite the net function of visualizing social effects, accident rates are high in falls, bedsores and fust aid. Therefore, it is necessary to systematically manage and prevent elderly care by strengthening the long-term service and professionalism of the nw·sing caregiver who is the core personnel of elderly care. Therefore, this study empirically analyzed the effect of welfare and job satisfaction on turnover intention of elderly nursing homes. Hypothesis H1 is partially adopted. First, funding had no significant effect on job satisfaction. Second, cultural support had a significant effect on job satisfaction. Third, life support had a significant effect on job satisfaction. Fourth, facility support had a significant effect on job satisfaction. Fifth, health support had no significant effect on job satisfaction. Hypothesis H2 was adopted. Sixth, job satisfaction had a significant effect on reducing the intention to turnover.
长期养老服务是利用人力资源对老年人进行照顾的服务项目。特别是,护理人员在决定老年人长期护理服务的质量方面发挥关键作用,因为他们规划老年人的身心和心理护理,并根据他们的专业知识提供系统和最终的服务。在韩国,由于人口迅速老龄化,需要照顾的老年人口正在迅速增加。尽管有可视化社会影响的净功能,但在跌倒、褥疮和急救方面的事事率很高。因此,有必要通过加强作为老年护理核心人员的护理人员的长期服务和专业素养,对老年护理进行系统管理和预防。因此,本研究实证分析福利与工作满意度对养老院老人离职意愿的影响。部分采用假设H1。首先,资金对工作满意度没有显著影响。第二,文化支持对工作满意度有显著影响。第三,生活支持对工作满意度有显著影响。第四,设施支持对工作满意度有显著影响。第五,健康支持对工作满意度无显著影响。假设H2。第六,工作满意度对降低离职倾向有显著影响。
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引用次数: 0
Effects of Carbon Neutral Renewable Energy Characteristics on Government Policy, Corporate Development and Consumer Purchase Intention: Focusing on Electric Vehicles in China 碳中和可再生能源特性对政府政策、企业发展和消费者购买意愿的影响——以中国电动汽车为例
Pub Date : 2023-06-30 DOI: 10.57199/jgcr.2023.2.1.82
Shuli Wang
Climate change affects each of us and has significant implications for the global economy. Replacing gasoline-powered vehicles with electric cars is key to reducing carbon emissions in transportation systems around the world. The popularity of electric cars has accelerated in recent years. Since 2012 global sales of electric vehicles have grown 56% year on year. Its sales in 2021 doubled from the previous year to 6.75 million units, a record high. In the coming years, many governments have introduced policies to limit or even ban the production of fuel cars, while reducing or exempting taxes on electric vehicles. Governments and businesses around the world are investing heavily in charging facilities. Compared to fuel vehicles, new generation constuners are more likely to buy electric vehicles. This will continue to drive growth in the supply and demand for electric vehicles. The transition from gasoline vehicles to electric vehicles is a global structural change that will offer enormous potential opportunities for market participants. The purpose of this study is to identify the impact of the characteristics of renewable energy under the background of carbon neutrality on government policy, corporate development and consumers' purchasing intentions. The research object is the consumers of electric vehicles in China, and the statistical analysis used SPSS 23.0 and Smatt PLS 4.0. The results of the study are as follows. First, continuity has had a significant impact on government policy. Second, circularity has had a significant impact on government policy. Third, economics has had a significant impact on government policy. Fourth, persistence had a significant effect on enterprise development. Fifth, circularity had a significant impact on enterprise development. Sixth, economicality had a significant impact on enterprise development. Seventh, government policies have had a significant impact on consumers' buying intentions. Eighthly, enterprise development had a significant influence on consumers' buying intention. Through this study, it has been confirmed that if the characteristics of renewable energy are clear, consumers' intention to purchase electric differential vehicles increases.
气候变化影响到我们每一个人,并对全球经济产生重大影响。用电动汽车取代汽油动力汽车是减少全球交通系统碳排放的关键。近年来,电动汽车的普及速度加快了。自2012年以来,全球电动汽车销量同比增长56%。其2021年的销量比前一年翻了一番,达到675万辆,创历史新高。在未来几年,许多政府都出台了限制甚至禁止燃油汽车生产的政策,同时减少或免除电动汽车的税收。世界各地的政府和企业都在大力投资充电设施。与燃油车相比,新一代消费者更有可能购买电动汽车。这将继续推动电动汽车的供需增长。从汽油车到电动汽车的转变是一个全球性的结构性变化,将为市场参与者提供巨大的潜在机会。本研究的目的是确定碳中和背景下可再生能源特性对政府政策、企业发展和消费者购买意愿的影响。研究对象为中国电动汽车消费者,采用SPSS 23.0和smart PLS 4.0进行统计分析。研究结果如下:首先,连续性对政府政策产生了重大影响。其次,循环效应对政府政策产生了重大影响。第三,经济对政府政策产生了重大影响。第四,坚持对企业发展有显著影响。第五,循环性对企业发展的影响显著。第六,经济性对企业发展的影响显著。第七,政府政策对消费者的购买意愿产生了重大影响。第八,企业发展对消费者购买意愿有显著影响。通过本研究证实,如果可再生能源的特性明确,消费者购买电动差动汽车的意愿会增加。
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引用次数: 0
Impacts of the Influencers' Characteristics on Purchase Intention: A Case of Chinese Live Commerce 网红特征对购买意愿的影响——以中国电商为例
Pub Date : 2023-06-30 DOI: 10.57199/jgcr.2023.2.1.1
Jing Xu
The rapid development and popularity of online media technology, live commerce platforms have emerged and are rapidly developing. Live commerce has become not only a simple form of entertainment, but also an important means for consumers to obtain information and to communicate. Nowadays, the e-commerce live broadcast jointly created by live broadcast and e-commerce has created a lot of attention. Especially with the rapid development of self-media, there are many influencers in the live commerce. These influencers sharing and disseminating product infonnation will have an impact on the consumer's choice, and then influence the consumer's purchase intention. This dissertation focuses on the influence of influencers on consumers' consumption choices of goods in live commerce. Therefore, this study clarifies the concept of influencer and consumers' purchase intention by sorting out the prior studies on influencers and their four characteristics namely professionalism, credibility, attractiveness and interactivity. Furthermore, this study introduces two mediating variables, flow and perceived value, and constructs a corresponding research model. Samples were collected by means of questionnaires and empirical analysis was conducted using SPSS 23.0 and Smart PLS 4.0(Structural Equation Package) to verify the hypotheses. The following conclusions are drawn. First, professionalism has no effect on flow thus, H1-1 is rejected; attractiveness has no effect on flow thus, H1-3 is also rejected. HI is partially adopted. Second, professionalism has no effect on perceived value thus, H2-1 is rejected. H2 is partially adopted. Third, flow positively influences purchase intention thus, H3 is adopted. Fourth, perceived value positively influences purchase intention thus, H4 is adopted.
随着网络媒体技术的快速发展和普及,电商直播平台应运而生并迅速发展。电商已经不仅仅是一种简单的娱乐形式,而是消费者获取信息和交流的重要手段。如今,由直播和电子商务共同打造的电商直播引起了广泛关注。特别是随着自媒体的快速发展,在电商中有很多有影响力的人。这些网红通过分享和传播产品信息,对消费者的选择产生影响,进而影响消费者的购买意愿。本文主要研究网红对在线商业中消费者商品消费选择的影响。因此,本研究通过梳理前人关于网红及其专业性、可信度、吸引力和互动性四个特征的研究,厘清网红与消费者购买意愿的概念。此外,本研究引入了流量和感知价值两个中介变量,并构建了相应的研究模型。采用问卷调查的方式收集样本,并使用SPSS 23.0和Smart PLS 4.0(Structural Equation Package)进行实证分析,验证假设。得出以下结论。首先,专业性对流量没有影响,因此H1-1被拒绝;吸引力对流量没有影响,因此H1-3也被拒绝。部分采用HI。第二,职业化对感知价值没有影响,因此H2-1被拒绝。H2部分被采用。第三,流量正向影响购买意愿,故采用H3。第四,感知价值正向影响购买意愿,采用H4。
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引用次数: 0
The Mediating Effects of Hedonie Value, Health Interest and Utilitarian Value on Continuous Intention to Use in Glucose Monitoring Devices 享乐价值、健康兴趣和功利价值对血糖监测装置持续使用意愿的中介作用
Pub Date : 2023-06-30 DOI: 10.57199/jgcr.2023.2.1.105
Pupah Lesley Ambi, Tabe ekouka Elvis
Continuous glucose monitoring (CGM) devices are medical devices that continuously measure and display blood sugar levels in real time. A small sensor that is implanted just beneath the skin, a transmitter that transmits data from the sensor to a display device, and a display that shows the blood sugar levels in real-time are the typical components of these devices, the user might be warned via alarms on some CGM devices if their blood sugar levels are too high or too low [1]. Examining the fundamental mediating effects of the hedonic value, health interest, and utilitarian values between significant antecedents and continuous intention to use CGM devices is the general goal of this study. By integrating several significant antecedents to the hedonic and utilitarian values research framework, the study expanded the hedonic and utilitarian behavioral decision research model by adding health interest variable. The key antecedents included are Safety, interactivity, Result Accuracy, User interface, Self Efficacy, and Personal Innovativeness. The study also intends to improve user's comprehension of CGM device adoption and continue intention to use, the methodology used in the study is suitable for using an online survey to collect data and answer the research questions, the methodologies are also conceptually and practically linked with previous research, the focus of this research is on CGM devices systems having qualities that enable users to foel upbeat while using them and to have a good attitude toward using them in the future. This study were to use a complete approach to examine the data in a quantitative analysis, an expanded hedonic and utilitarian behavioral decision research framework for the adoption and continues intention to use CGM device. 109 samples were gathered from an online survey and 100 valid responses were analyzed after eliminating 9 invalid responses, the structural equation modeling technique was adopted for this study, it enables simultaneous analysis. SmartPLS 4.0 and IBM SPSS version 23 were used for the analysis. The results of the analyses show that Safety, Interactivity, Self-efficacy, Result Accuracy, User Interface, and Personal Innovativeness have positive impacts on hedonic value, health value, and utilitarian value to adoption and continuous using CGM devices. The majority of the offered hypotheses are supported by this study model's adequate overall model fit indices.
连续血糖监测(CGM)设备是实时连续测量和显示血糖水平的医疗设备。这些设备的典型组成部分是植入在皮肤下面的一个小传感器,一个将数据从传感器传输到显示设备的发射器,以及一个实时显示血糖水平的显示器。如果用户的血糖水平过高或过低,一些CGM设备上可能会通过警报警告用户。检验享乐价值、健康兴趣和功利价值在显著前事与持续使用CGM装置意向之间的基本中介作用是本研究的总体目标。本研究将几个重要的前因由整合到享乐主义和功利主义价值观研究框架中,通过增加健康兴趣变量扩展了享乐主义和功利主义行为决策研究模型。关键前因包括安全性、互动性、结果准确性、用户界面、自我效能和个人创新。该研究还旨在提高用户对CGM设备采用的理解和继续使用的意图,研究中使用的方法适用于使用在线调查来收集数据和回答研究问题,该方法在概念上和实践上也与先前的研究相关联。这项研究的重点是CGM设备系统的质量,使用户在使用它们时感到乐观,并在未来使用它们时有良好的态度。本研究将使用一种完整的方法来定量分析数据,扩展享乐主义和功利主义行为决策研究框架,以采用并继续使用CGM设备。在线调查共收集109份样本,剔除9份无效回复后,对100份有效回复进行分析,本研究采用结构方程建模技术,可同时分析。采用SmartPLS 4.0和IBM SPSS version 23进行分析。分析结果表明,安全性、互动性、自我效能、结果准确性、用户界面和个人创新性对采用和持续使用CGM器械的享乐价值、健康价值和实用价值有正向影响。本研究模型的总体模型拟合指标足够充分,大多数假设都得到了支持。
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引用次数: 0
Effects of Service Quality of Chinese Electronic Payment Platforms on User Attitude and Behavior 中国电子支付平台服务质量对用户态度和行为的影响
Pub Date : 2023-06-30 DOI: 10.57199/jgcr.2023.2.1.71
Mi-jin Kim
In recent years, electronic payments have gained wide popularity and become the main payment method for many consumers in China. China's electronic payment user scale continued to expand, and the electronic payment business scale and electronic payment amount continued to increase. Electronic payments have great potential and a wide market. As the user size and frequency of use increase, the volume of electronic payment transactions will continue to grow in the future. This study aims to investigate the effect of electronic payment platform service characteristics on user behavior through Chinese electronic users. A model was presented based on theoretical considerations on the service characteristics of electronic payment platfonns. The purpose of this paper is to find out how the electronic platfom1 and user behavior are related through an empirical analysis of the characteristics of the electronic payment platform. In addition, we want to identify the relationship between user attitude and user behavior. Electronic payment platforms are continuously adapting to the needs of society along with economic development. By analyzing the results of previous studies, the factors influencing the characteristics of electronic payment platforms on user attitudes were selected. This study used SPSS 23 .0 for basic statistics and Smart PLS 4.0, a structural equation program, for hypothesis verification. The electronic payment platform service characteristics were divided into convenience, security, reliability, and responsiveness. The characteristics of electronic payment platform services that affect user attitudes are convenience, security, reliability, and responsiveness. User attitude and user behavior have a positive effect.
近年来,电子支付得到了广泛的普及,成为中国许多消费者的主要支付方式。中国电子支付用户规模持续扩大,电子支付业务规模和电子支付金额持续增加。电子支付具有巨大的潜力和广阔的市场。随着用户规模和使用频率的增加,未来电子支付交易量将继续增长。本研究旨在通过中国电子用户调查电子支付平台服务特征对用户行为的影响。从理论上考虑了电子支付平台的服务特点,提出了一个模型。本文的目的是通过对电子支付平台特征的实证分析,找出电子平台与用户行为之间的关系。此外,我们想要确定用户态度和用户行为之间的关系。随着经济的发展,电子支付平台也在不断适应社会的需求。通过分析前人的研究结果,选取影响电子支付平台特征对用户态度的因素。本研究使用SPSS 23.0进行基础统计,并使用结构方程程序Smart PLS 4.0进行假设验证。将电子支付平台的服务特点分为便利性、安全性、可靠性和响应性四个方面。影响用户态度的电子支付平台服务的特点是便利性、安全性、可靠性和响应性。用户态度和用户行为具有正向影响。
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引用次数: 0
A Study on the Mediating Effect of Goal Orientation and Cultural Orientation between the Intrinsic Characteristics of Online Learning and Learning Satisfaction 目标取向和文化取向在在线学习内在特征与学习满意度之间的中介作用研究
Pub Date : 2022-12-31 DOI: 10.57199/jgcr.2022.1.2.83
Won-Hyun So
The educational situation in Korea inevitably raises problems with evaluativeism, excessive competition, mental stress, and antisocial behaviors such as bullying and suicide. Therefore, among the various positive effects of online learning, in paiticular, the relationship with creativity development, which is being mainly discussed in the global era, will be investigated. The purpose of this study is to empirically test whether cultural orientations (interdependent selfindependent self) and goal orientations (learning goal·pe1f01mance goal) mediates relationships between characteristics of online learning (intrinsic·extrinsic) and learning satisfaction. After collecting survey data from one hundred seventeen Korean college students, having online-learning experiences, regressional analyses and mediational analyses have been employed to analyse the hypothesized relationships. The followings have been found: first, there were significantly positive relationships between intrinsic characteristics of online learning and cultural and goal orientations. Second, a significantly positive relationship between intrinsic characteristics of online learning and learning satisfaction has been found. Third, cultural and goal orientations were found to be positively related to one's learning satisfaction. Last, it has been detected that cultural and goal orientations mediate the relationship between characteristics of online learning (intrinsic·extrinsic) and learning satisfaction. Its implications in Korean culturε and educational context havε been suggested. The results of this study suggest that the intrinsic characteristics of online learning can increase learning satisfaction, but it is more effective for learners who havε a desire for creative thinking.
韩国的教育现状不可避免地出现了评价主义、过度竞争、精神压力、欺凌和自杀等反社会行为等问题。因此,在在线学习的各种积极影响中,特别是与全球时代主要讨论的创造力发展的关系,将被调查。本研究的目的是实证检验文化取向(相互依赖的自我独立的自我)和目标取向(学习目标·学习目标)是否在网络学习特征(内在·外在)与学习满意度之间起中介作用。在收集了117名韩国大学生在线学习经历的调查数据后,采用回归分析和中介分析来分析假设的关系。研究发现:第一,网络学习的内在特征与文化取向和目标取向之间存在显著的正相关关系。第二,在线学习的内在特征与学习满意度之间存在显著的正相关关系。第三,文化取向和目标取向与学习满意度呈正相关。最后,我们发现文化取向和目标取向在网络学习特征(内在·外在)与学习满意度之间的关系中起中介作用。本文还提出了其在韩国文化和教育背景下的含义。本研究结果表明,在线学习的内在特征可以提高学习满意度,但对具有创造性思维欲望的学习者更有效。
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Global Convergence Research Academy
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