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Perempuan Dalam Profesi Marketing (Studi Kasus Perilaku Komunikasi Pemasaran Yang Dilakukan Karyawan Perempuan Di PT. Hatsonsurya Electric) 营销行业中的女性(PT. Hatsonsurya Electric 公司女员工营销传播行为案例研究)
Pub Date : 2024-01-17 DOI: 10.55499/intelektual.v10i2.1080
Devi Siang Hari
Women who work in the marketing field have their own behavior in the process of delivering communications internally and externally to the company. The purpose of this study is to find out how the marketing communication process is carried out by female employees and what factors are behind the communication process being formed. This type of research is a case study with a qualitative descriptive approach using interview, observation, and documentation techniques. The results of the study show that the communication process that occurs is non-verbal with a structural communication style and there are three factors behind the occurrence of this communication process, namely the gender factor, knowledge factor, length of service factor. This research is expected to provide new knowledge about the other side that women have in carrying out their duties and functions in maintaining a good company image through marketing
在营销领域工作的女性在向公司内部和外部进行传播的过程中有着自己的行为方式。本研究的目的是了解女性员工是如何开展营销传播过程的,以及传播过程形成的背后有哪些因素。这类研究属于个案研究,采用定性描述的方法,使用访谈、观察和记录技术。研究结果表明,发生的沟通过程是非语言的结构性沟通方式,这种沟通过程背后有三个因素,即性别因素、知识因素、服务年限因素。这项研究有望提供新的知识,使人们了解妇女在通过营销维护良好公司形象的过程中履行其职责和职能的另一面。
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引用次数: 0
STRATEGI PEMERINTAH KOTA PROBOLINGGO DALAM MENINGKATKAN SUMBER DAYA MANUSIA DI BADAN KEPEGAWAIAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA KOTA PROBOLINGGO 普罗林戈市政府改善普罗林戈市人事和人力资源开发机构人力资源的战略
Pub Date : 2024-01-17 DOI: 10.55499/intelektual.v10i2.1083
Husni Mubaroq, Rahma Wati, Universitas Panca, Marga Probolinggo
Human Resources or HR has an important role in the process of administering government, both at the Central and Regional levels. Human Resources, which includes all the potential or abilities that exist in humans, both physical and non-physical potential. HR in the context of an agency or institution concerns the employees or workers in an agency. Civil Servant is a person who has fulfilled certain requirements that have been determined by the agency in accordance with the law. One of them is a Civil Servant at the Probolinggo City Personnel and Human Resources Development Agency. BKPSDM itself is an abbreviation of the Agency for Personnel and Human Resources Development which is in charge of or functions as an agency or agency that handles personnel and human resource development. To form professional and humility human resources, especially Civil Servants in the BKPSDM, it is necessary to develop strategies made or carried out by the Probolinggo City Government in improving human resources in the Probolinggo City Personnel and Human Resources Development Agency. Based on the observations of researchers about the Probolinggo City Government Strategy in Improving Human Resources at the Probolinggo City Personnel and Human Resources Development Agency, the results of this study are in accordance with the programs or activities carried out by the Probolinggo City Government as a strategy to increase human resources in the Personnel and Development Agency. Probolinggo City Human Resources
人力资源(HR)在中央和地区各级政府的管理过程中发挥着重要作用。人力资源包括人的所有潜能或能力,包括身体潜能和非身体潜能。机构或组织中的人力资源涉及机构中的雇员或工作人员。公务员(Civil Servant),是指符合机构依法确定的某些要求的人。普罗波林戈市人事和人力资源发展局的公务员就是其中之一。BKPSDM 本身是人事和人力资源发展机构的缩写,该机构负责或充当处理人事和人力资源发展的机构或机关。为了形成专业和谦逊的人力资源,特别是布拉波林果市人事和人力资源发展局的公务员,有必要制定布拉波林果市政府为改善布拉波林果市人事和人力资源发展局的人力资源而制定或实施的战略。根据研究人员对普罗波林果市政府改善普罗波林果市人事和人力资源发展局人力资源战略的观察,本研究的结果与普罗波林果市政府作为增加人事和发展局人力资源战略而开展的计划或活动相一致。普罗波林戈市人力资源
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引用次数: 0
PERAN UNIT PELAKSANA TEKNIS DAERAH PERLINDUNGAN PEREMPUAN DAN ANAK (UPTD PPA) KABUPATEN SIDOARJO DALAM MENANGANI KEKERASAN TERHADAP ANAK 西多尔霍地区保护妇女儿童技术执行机构(UPD PPA)在处理暴力侵害儿童问题中的作用
Pub Date : 2024-01-17 DOI: 10.55499/intelektual.v10i2.1089
Tri Prasetijowati, Fierda Nurany, Sarah Ayundasari Rudhito
This study used qualitative research methods. The role of the UPTD PPA as a regulator is the existence of rules and regulations related to the protection of victims and underlies protection activities with the issuance of Regional Regulation of Sidoarjo Regency Number 18 of 2006 2015 concerning the protection of women and children victims of violence. The role of the UPTD PPA as a facilitator is the availability of facilities, infrastructure, and human resources that support the process of handling victims of violence. The role of the UPTD PPA as executor itself, namely complaint services, health rehabilitation, social rehabilitation, to the return of victims to their environment. The role of UPTD PPA as a coordinator is to network and coordinate with various related parties, such as OPD, LSM, and the community itself. Then the inhibiting factors are clients or victims who don't want to be open, limited human resources. And the efforts made by the UPTD PPA in dealing with violence against children are by socializing and increasing the competence of their human resources
本研究采用了定性研究方法。作为监管机构,UPTD PPA 的作用是制定与保护受害者相关的规章制度,并通过发布关于保护受暴力侵害妇女和儿童的 2006 年第 18 号《西多阿尔乔地区条例》来开展保护活动。作为促进者,UPTD PPA 的作用是提供设施、基础设施和人力资源,支持处理暴力受害者的过程。UPTD PPA 作为执行者本身的作用,即投诉服务、健康康复、社会康复以及受害者重返其环境。作为协调者,UPTD PPA 的作用是与各相关方(如 OPD、LSM 和社区本身)建立网络并进行协调。而阻碍因素则是当事人或受害者不愿公开、人力资源有限等。UPTD PPA 在处理暴力侵害儿童问题方面所做的努力是通过社会化和提高人力资源的能力来实现的。
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引用次数: 0
PERSEPSI REMAJA PEROKOK AKTIF DI KAMPUNG BENDUL MERISI SURABAYA TENTANG PERINGATAN BAHAYA MEROKOK PADA MEDIA IKLAN PAPAN REKLAME 泗水 BENDUL MERISI 村青少年吸烟者对广告牌媒体上吸烟危害警示的看法
Pub Date : 2024-01-17 DOI: 10.55499/intelektual.v10i2.1087
Rini Ganefwati, Ita Nurlita, A. Wahyudi, Prodi Ilmu, Komunikasi, F. Ilmu, Sosial, Ilmu Politik, Universitas Bhayangkara
The perception of active smoking adolescents in Kampung Bendul Merisi Surabaya towards warnings about the dangers of smoking on billboard advertising media is a study that reminds about the dangers of smoking for active smokers, especially teenagers. The objects in this study were active smoking teenagers in Bendul Merisi Village, Surabaya. This type of research is a qualitative descriptive research. Data collection methods used in this study are observation, in-depth interviews and documentation. Sources of research data are primary data and secondary data. The data analysis includes, data reduction, data presentation, and drawing conclusions. In this study there were 7 informants who were active smokers. The results of this study indicate that some adolescent smokers are aware of the warning labels listed on billboard advertising media, but they still want to carry out their habit, namely smoking, even though they know the warnings about the dangers of smoking in the advertising media and cigarette packs. assume that the warnings about the dangers of smoking contained in billboard advertising media are commonplace and do not have any impact on them. Even though they know the effects of smoking, they still do their habit, namely smoking. Because smoking has become a habit for them which is difficult to leave.
泗水本都梅里西村(Kampung Bendul Merisi Surabaya)积极吸烟的青少年对广告牌广告媒体上吸烟危害警示的看法是一项提醒积极吸烟者(尤其是青少年)注意吸烟危害的研究。本研究的对象是泗水 Bendul Merisi 村的活跃吸烟青少年。本研究属于定性描述研究。本研究采用的数据收集方法包括观察法、深入访谈法和文献法。研究数据的来源包括原始数据和二手数据。数据分析包括数据还原、数据展示和得出结论。本研究中共有 7 名积极吸烟者。研究结果表明,一些青少年吸烟者知道广告牌广告媒体上的警示标识,但他们仍然想保持自己的习惯,即吸烟,即使他们知道广告媒体和香烟盒上关于吸烟危害的警示。 他们认为广告牌广告媒体上关于吸烟危害的警示是司空见惯的,对他们没有任何影响。即使他们知道吸烟的危害,他们仍然会养成吸烟的习惯。因为吸烟已经成为他们难以割舍的习惯。
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引用次数: 0
PENGARUH GAYA KEPEMIMPINAN KOMANDO DAN KOMUNIKASI INTERPERSONAL TERHADAP TINGKAT KINERJA BAWAHAN DI SEKSI SIM DITLANTAS POLDA JATIM 指挥领导风格和人际沟通对贾提姆交通警察模拟部门下属绩效水平的影响
Pub Date : 2024-01-17 DOI: 10.55499/intelektual.v10i2.1082
Fuji Antoro Putro, Solikhah Yuliatiningtyas, Dr. Tony S. Soekrani
This research was conducted on the basis of revealing the influence of the Command Leadership Style and Interpersonal Communication of leaders on the performance carried out by their subordinates. In addition, this study aims to obtain further clarity about the level of increase in the performance of subordinates of the SIM section of the East Java Regional Police which is the influence of the application of Leadership Style and Interpersonal Communication by their leaders. The research was conducted using a quantitative approach with a survey method through distributing and filling out questionnaires, the data collected will be processed and analyzed using testing with the help of the SPSS 26 for windows application. The results of the study showed that significantly and partially the Command Leadership Style and Interpersonal Communication on the Performance Level of subordinates. Through this research, it is hoped that it will be able to contribute to other papers and the agencies studied.
本研究旨在揭示领导者的指挥领导风格和人际沟通对下属工作绩效的影响。此外,本研究还旨在进一步明确东爪哇地区警察局 SIM 科下属绩效的提高程度,即领导者应用领导风格和人际沟通的影响。研究采用定量方法,通过发放和填写调查问卷进行调查,收集到的数据将在 SPSS 26 for windows 应用程序的帮助下进行处理和分析。研究结果表明,指挥型领导风格和人际沟通对下属的绩效水平有明显和部分的影响。希望通过这项研究,能够为其他论文和所研究的机构做出贡献。
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引用次数: 0
PROSES KOMUNIKASI KEBIJAKAN PARIWISATA PADA DISBUDPAR PROVINSI JAWA TIMUR 东爪哇省 DISBUDPAR 的旅游政策宣传过程
Pub Date : 2024-01-17 DOI: 10.55499/intelektual.v10i2.1081
A. Putra
After the Covid-19 Pandemic in 2022 the tourism sector has reopened so that it requires an active role from government agencies to restore the tourism sector. One of these government agencies is DISBUDPAR East Java Province. To carry out its policies, of course, organizational communication is needed. To see how the internal communication of the East Java Province DISBUDPAR organization runs, research is needed to see the tourism policy communication process. The purpose of this study is to determine the internal organizational communication process related to tourism policy at DISBUDPAR of East Java Province and see the similarities and differences in the period before and after the Covid-19 pandemic (2019-2022). This research uses organizational communication theory that focuses on internal institutions and government communication that focuses on staff management. The type of research is qualitative with a case study approach. Data collection methods are interviews with four employees of DISBUDPAR East Java Province, observation and documentation. The results of the study are communication in DISBUDPAR East Java Province is still dominated by one-way communication, namely orders from leaders to their members. During the period before to after the Covid-19 pandemic (2019-2022) there were several changes in the DISBUDPAR of East Java Province related to tourism policy communication. From this research, it can be seen how the organizational communication process within the internal DISBUDPAR of East Java Province and what has changed and remains consistent in the communication process during the period before to after the Covid-19 pandemic (2019-2022).
2022 年 "科维德-19 "大流行后,旅游业重新开放,因此需要政府机构发挥积极作用,恢复旅游业。东爪哇省 DISBUDPAR 就是其中一个政府机构。要执行其政策,当然需要组织沟通。为了了解东爪哇省 DISBUDPAR 组织的内部沟通运行情况,需要对旅游政策沟通过程进行研究。本研究的目的是确定东爪哇省 DISBUDPAR 与旅游政策相关的内部组织沟通过程,并了解 Covid-19 大流行前后(2019-2022 年)的异同。本研究采用了以内部机构为重点的组织沟通理论和以员工管理为重点的政府沟通理论。研究类型为案例研究法的定性研究。数据收集方法是对东爪哇省 DISBUDPAR 的四名员工进行访谈、观察和记录。研究结果表明,DISBUDPAR 东爪哇省的沟通仍以单向沟通为主,即领导向成员下达命令。在 Covid-19 大流行之前到之后(2019-2022 年)期间,东爪哇省 DISBUDPAR 在旅游政策沟通方面发生了一些变化。从本研究中可以看出,东爪哇省 DISBUDPAR 内部的组织沟通过程是怎样的,以及在 Covid-19 大流行(2019-2022 年)之前到之后的这段时间内,沟通过程中发生了哪些变化和保持了哪些一致。
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引用次数: 0
E-Government Sebagai Upaya Dalam Meningkatkan Kualitas Pelayanan Publik Di Kabupaten Pamekasan 电子政务是提高帕梅卡山地区公共服务质量的一项努力
Pub Date : 2024-01-17 DOI: 10.55499/intelektual.v10i2.1090
Anisa Kurniatul Azizah, Laili Dwi Agustina
The purpose of this study is to analyze and study E-Government as an effort to improve the quality of public services in Pamekasan Regency. Pamekasan Regency applies the concept of E-Government in the form of an application, but is still experiencing difficulties in the development planning process. This research is a qualitative research with research subjects namely Pamekasan Regency. The research method used is observation and documentation techniques. The results of the study show that the government has succeeded in innovating in the form of "Pamekasan Smart" with the aim of making it easier for the public to report various problems related to development in Pamekasan Regency, but there are still inhibiting factors such as Skill Gaps. In order to overcome this, the government made several efforts such as signing an MoU with UPT BPSDMP Kominfo Surabaya. Thus, the government must be able to utilize human resources who are competent in Smart Government according to their respective fields so that later they can optimally manage the implementation of E-Government in public services.
本研究旨在分析和研究电子政务,以提高帕梅卡山地区的公共服务质量。帕梅卡山地区以应用程序的形式应用了电子政务的概念,但在发展规划过程中仍遇到困难。本研究是一项定性研究,研究对象是帕梅卡山地区。采用的研究方法是观察和记录技术。研究结果表明,政府成功地创新了 "帕梅卡山智能 "的形式,旨在方便公众报告与帕梅卡山地区发展相关的各种问题,但仍存在技能差距等制约因素。为了克服这一问题,政府做出了多项努力,例如与泗水 BPSDMP Kominfo 大学签署了谅解备忘录。因此,政府必须能够根据各自的领域,利用能够胜任智能政府工作的人力资源,以便日后他们能够以最佳方式管理电子政务在公共服务中的实施。
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引用次数: 0
EFEKTIVITAS SOSIALISASI BALAI MONITOR KELAS I SURABAYA DALAM MENGURANGI FREKUENSI RADIO ILEGAL MELALUI MODEL KOMUNIKASI GRUNIG & HUNT 泗水 I 级监控大厅通过 Grunig & hunt 沟通模式减少非法无线电频率的社会化效果
Pub Date : 2024-01-17 DOI: 10.55499/intelektual.v10i2.1086
Fitria Widiyani Roosinda, Ratna Setyarahajoe, Anastasya Chintya
In fact, the ability of the government to socialize illegal frequency users is still lacking. Therefore, the Surabaya Class I Monitoring Center was presented to carry out and apply the Grunig & Hunt communication model in reducing these problems. The presence of the Surabaya Class I Monitoring Center should be able to have an effect on reducing the use of unlicensed (Illegal) frequencies. This study aims to determine the effectiveness of implementing the Grunig & Hunt communication model in reducing illegal radio frequencies. The research method used is using qualitative research methods. The results of this study indicate that the implementation of the Grunig & Hunt communication model has been partially achieved. However, there are a number of things that must be considered because they are not optimal in implementing them. Among other things, (1) The targeting of illegal frequency users and the public has been right on target, but many have not been reached by the community itself. (2) socialization so far has been running quite effectively. (3) the achievement of objectives has not been achieved as it should be because there are still several reports of illegal frequency use received by the Surabaya Class I Monitoring Center. (4) monitoring there are a number of things that must be corrected because they are not yet effective enough in monitoring
事实上,政府对非法频率使用者的社会化管理能力仍然不足。因此,泗水 I 类监控中心的建立是为了执行和应用 Grunig & Hunt 通信模式来减少这些问题。泗水 I 类监测中心的存在应能对减少无证(非法)频率的使用产生影响。本研究旨在确定格吕尼和亨特通信模式在减少非法无线电频率方面的实施效果。采用的研究方法是定性研究方法。研究结果表明,Grunig & Hunt 通信模式的实施取得了部分成果。但是,由于实施效果不理想,有一些问题必须加以考虑。其中包括:(1) 针对非法频率使用者和公众的目标定位是正确的,但许多人并没有被社区本身所触及。(2) 到目前为止,社会化工作开展得相当有效。(3) 由于泗水 I 类监测中心仍收到一些关于非法使用频率的报告,因此没有达到预期目 标。(4) 由于监测工作还不够有效,因此有一些地方必须加以纠正。
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引用次数: 0
IMPLEMENTASI PRINSIP-PRINSIP GOOD GOVERNANCE DALAM MENINGKATKAN KINERJA PELAYANAN SURAT IZIN PERDAGANGAN (SIUP) (Studi Pada Kantor Kecamatan Tiris Kabupaten Probolinggo) 实施良好治理原则以改进贸易许可服务(SIUP)(在普罗波林戈地区提里斯区办事处进行的研究)
Pub Date : 2024-01-17 DOI: 10.55499/intelektual.v10i2.1084
Siti Marwiyah, R. Puspitarini, Abdur Rahman Sholeh
Problems with public services still often occur, many abuses are committed by the government, starting from the regional to village levels. The lack of implementation and knowledge of good governance makes the public service bureaucracy a bad value in the eyes of society. The application of good governance can be used as part of an effort to implement democratic principles in public services, in view of the current situation of public services that need to be applied regarding good governance in order to achieve good organizational goals, in achieving these goals it is necessary to be supported by human resources. namely employees have the attitude of the principle of good governance. This paper intends to examine the Implementation of the Principles of Good Governance in improving the performance of SIUP servers at the Tiris District Office based on analytical theory according to the United Nations Development Program (UNDP) Sedarmayanti (2012: 5) in Serdamayanti which consists of the Principles of Accountability and the Principle of Transparency, the principle openness and the principle of legal certainty. This study used descriptive qualitative method. The selection of informants was deliberately selected who were considered to understand the matter to be studied, taking data from sources deemed relevant according to the issues and themes raised, so as to produce reliable data and determine the accuracy of research results. The results of this study indicate that the application of the principles of good governance namely Accountability, Transparency, Openness, and Legal Supremacy of the Bureaucratic Apparatus indicates that it has been quite effective and carried out optimally in improving the performance of public service apparatus, especially in serving trade permits at the Tiris District Office.
公共服务方面的问题仍然时有发生,政府从地区到村一级都存在许多弊端。由于缺乏对善治的执行和了解,公共服务官僚机构在社会眼中的价值并不高。鉴于公共服务的现状,需要实施善治以实现良好的组织目标,在实现这些目标的过程中,有必要得到人力资源的支持,即员工具有善治原则的态度。本文旨在根据联合国开发计划署(UNDP)Sedarmayanti(2012: 5)在《Serdamayanti》一书中提出的分析理论,研究善治原则在提高蒂里斯区办事处 SIUP 服务员绩效方面的实施情况,善治原则包括问责制原则、透明度原则、公开性原则和法律确定性原则。本研究采用描述性定性方法。在选择信息提供者时,特意选择了被认为了解要研究的问题的人,根据提出的问题和主题,从被认为相关的来源获取数据,从而获得可靠的数据,确定研究结果的准确性。本研究的结果表明,良好治理原则(即官僚机构的问责制、透明度、公开性和法律至上)的应用表明,在提高公共服务机构的绩效方面,尤其是在提里斯区办公室的贸易许可证服务方面,良好治理原则的应用相当有效,并得到了最佳实施。
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引用次数: 0
Manajemen Krisis PR Es Teh Indonesia dalam Pemulihan Image Negatif Pasca Somasi Konsumen pada Akun Twitter @gandhoyy 印尼冰茶的公关危机管理:在消费者通过 Twitter 账号 @gandhoyy 表达不满后恢复负面形象
Pub Date : 2024-01-17 DOI: 10.55499/intelektual.v10i2.1085
Muhammad Fadeli, S.Sos.M.Si, Dr. Fitria Widiyani Roosinda, S.Sos, M.Si, Cindy Meidina Trihapsari
The purpose of this research is to find out the crisis management of Indonesian Ice Tea PR in the recovery of the negative image after consumer subpoenas on the Twitter account @gandhoyy in three phases, namely pre-crisis, crisis-response, and post-crisis. This study uses a qualitative descriptive method with the object of PR Es Teh Indonesia and the Twitter account @gandhoyy. Data was taken by observation, interview, and documentation techniques. The interview was conducted with the Head of Public Relations of PT. Es Teh Indonesia via company email. The results showed that during the pre-crisis phase, PR representatives from PT. Es Teh Indonesia identified the problem by discussing tweets from the Twitter account @gandhoyy with related parties. Then the organization gives a subpoena for defamation. Instead of taking legal action, PT. Es Teh Indonesia only wants the account owner named Gandhi to admit his guilt because the criticisms conveyed are insulting and not actual facts. Then, in the post-crisis phase, PT. Es Teh Indonesia withdrew the subpoena given to Gandhi's brother because he had already apologized. The Indonesian Ice Tea party has also made improvements by conducting an evaluation in the form of product differentiation, namely by providing a choice of sweetness level or variant of sweetness starting from no sugar (0%), slight (30%), half (50%), less (80%), and normal (100%) so that it can be adjusted to consumer tastes.
本研究旨在从危机前、危机应对和危机后三个阶段,了解印尼冰红茶公关公司在推特账户 @gandhoyy 遭到消费者起诉后恢复负面形象的危机管理。本研究采用定性描述法,研究对象为印尼公关公司和 Twitter 账户 @gandhoyy。通过观察、访谈和记录技术获取数据。访谈是通过公司电子邮件与 PT.Es Teh Indonesia 的公共关系负责人进行了访谈。结果显示,在危机前阶段,PT.Es Teh Indonesia 的公关代表通过与相关方讨论 Twitter 账户 @gandhoyy 的推文发现了问题。然后,该组织以诽谤为由发出传票。PT.Es Teh Indonesia 只想让名为甘地的账户所有者承认自己有罪,因为所传达的批评是侮辱性的,并非事实。然后,在危机后阶段,PT.Es Teh Indonesia 撤销了对甘地兄弟的传票,因为他已经道歉。印尼冰茶党也做出了改进,以产品差异化的形式进行评估,即提供甜度级别或甜度变体的选择,从无糖(0%)、微甜(30%)、半甜(50%)、少甜(80%)到正常甜(100%),以便根据消费者的口味进行调整。
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引用次数: 0
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