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DESTINATION BRANDING DESA WISATA KAMPUNG TEMPE DESA BEJI - BATU
Pub Date : 2022-12-15 DOI: 10.55499/intelektual.v9i2.77
Agustinus Klaudius, Asfira Rachmad Rinata, M. A. Ghofur
Beji Village, Junrejo District is one of the second tempe tourism centers after Sanan in Malang City. Besides having the potential of an educational tourism village, the kampung tempe  of Beji village also empowers the community's home industry in making tempe. The analysis used in this research is descriptive qualitative using the concept of place branding. The results of this study indicate that the destination branding of Tempe village, Beji Village as an educational tourism village, can be reviewed with the concept of place brand image, place brand personality and place brand identity. The place brand image that can be seen is in the uniqueness of the attraction that is offered as a tourist village of Kampung Tempe, which is not only selling souvenirs and processed tempe products but also educational activities about tempe to visiting tourists. Place brand perconality can be seen in various other supporting activities such as the Beji Kampung Tempe festival which integrates with the local government in its promotion. Place brand identity can be seen in the naming of the tourist village, the logo and the Beji Berkreasi tagline which is depicted in every corner of the tourist village. The factors that support the community to participate in the development of the tempe village educational tourism village are due to good communication between the government and the community and the productive age. Place Branding can show the greatest value that comes from uniqueness and has a strong relationship that can affect a person's perception of being able to remember something that is seen and felt.
君热若区贝集村是玛琅市仅次于三安的第二个寺庙旅游中心之一。除了具有教育旅游村的潜力外,贝集村的甘榜寺还为社区的家庭产业提供了制作寺贝的机会。在本研究中使用的分析是描述性定性使用的概念的地方品牌。本研究结果显示,北集村坦佩村作为教育旅游村的目的地品俗化,可以从地方品牌形象、地方品牌个性和地方品牌认同的概念来审视。作为甘榜丹丕旅游村,不仅出售纪念品和加工过的丹丕产品,而且还向游客提供有关丹丕的教育活动,这是一个独特的景点,可以看出这里的品牌形象。地方品牌个性可以在其他各种支持活动中看到,例如与当地政府整合推广的Beji Kampung Tempe节。在旅游村的命名,标志和Beji Berkreasi标语中可以看到地方品牌标识,这些标语描绘在旅游村的每个角落。支持社区参与天佩村教育旅游村开发的因素是政府与社区的良好沟通和生产时代。场所品牌可以显示出来自独特性的最大价值,并且具有很强的关系,可以影响人们对所看到和感受到的东西的记忆能力。
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引用次数: 0
UPAYA KOMISI PEMILIHAN UMUM (KPU) KOTA SURABAYA DALAM MENGELOLA DATA PEMILIH UNTUK MENINGKATKAN EFEKTIVITAS KINERJA PEMILU 选举委员会(KPU)在管理选民数据方面的努力,以提高选举绩效的有效性
Pub Date : 2022-12-15 DOI: 10.55499/intelektual.v9i2.83
I. Ismail, A. Fahmi, Saroh Purnama Sari
The General Election (Pemilu) is a democratic party conducted by a country. One of the countries that uses democracy is the State of Indonesia where the highest system of sovereignty and power lies in the hands of the people. Voter data in the Permanent Voter List (DPT) will continue to occur in the implementation of general elections which are held every 5 years, thus creating problems that occur in the collection and management of voter data. This study aims to determine the extent of efforts in managing voter data at the Surabaya City Election Commission to support the successful implementation of tasks. Then knowing what factors are supporting and hindering in managing voter data at the Surabaya City Election Commission so as to find out the extent of the influence of factors on task success. To find out the extent of the success of the tasks carried out by the Surabaya City KPU in Improving the Effectiveness of Election Performance. This study uses qualitative research methods. Qualitative research in data collection techniques uses in-depth interviews, documentation and literature to obtain relevant data and collect voter data information to understand how the General Election Commission (KPU) institution can improve the effectiveness of election performance. Sources of information in this study are those who have all thoughts about official activities to improve voter data management and improve the effectiveness of election performance, the subject of this research is ASN and Additional Personnel of the General Election Commission (KPU) of Surabaya City. The results show that activities in managing data voters at the Surabaya City KPU in order to support the general election have several stages of Standard Operating Procedure or SOP in the data input process. As for inputting or managing voter data, it also has inhibiting and supporting factors that affect the program. as well as the process of updating voter data such as New Additional Voter Data (DPTb), Transfer Voter Data (DPPh), Permanent Voter Data (DPT) in order to produce good voter data as reference material in the next general election in order to improve the effectiveness of election performance. Voter data is used as a reference for continuous general elections in order to improve the effectiveness of election performance.
大选(Pemilu)是一个国家举行的民主政党选举。印度尼西亚是使用民主的国家之一,该国的最高主权和权力制度掌握在人民手中。在实施每五年举行一次的大选时,将继续出现永久选民名单中的选民数据,从而在收集和管理选民数据方面产生问题。本研究旨在确定泗水市选举委员会在管理选民数据方面的努力程度,以支持任务的成功执行。然后了解泗水市选举委员会管理选民数据的支持和阻碍因素,从而找出因素对任务成功的影响程度。了解泗水市中央选举委员会在提高选举工作成效方面所执行的任务的成功程度。本研究采用定性研究方法。数据收集技术的定性研究采用深度访谈、文件和文献来获取相关数据和收集选民数据信息,以了解选举委员会(KPU)机构如何提高选举绩效的有效性。本研究的信息来源是那些对改善选民数据管理和提高选举绩效有效性的官方活动有所有想法的人,本研究的主题是泗水市选举委员会(KPU)的ASN和附加人员。研究结果显示,泗水市选举管理中心为支持大选而进行的数据选民管理活动,在数据输入过程中有几个阶段的标准操作程序或SOP。至于选民数据的输入或管理,也有影响程序的抑制和支持因素。以及更新选民数据的过程,例如新增选民数据、转移选民数据、永久选民数据,以便为下次大选提供良好的选民数据作为参考资料,以提高选举表现的有效性。选民数据作为连续普选的参考,以提高选举绩效的有效性。
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引用次数: 0
IMPLEMENTASI APLIKASI E-SURAT DI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KOTA SURABAYA 在泗水市登记处申请电子邮件的实施
Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.69
Mochammad Nizar Farhansyah, Heru Irianto, A. Fahmi
This study aims to describe the use of the E-Letter application in the implementation of an online disposition system in the Department of Population and Civil Registration of the City of Surabaya. In supporting the use of digital-based bureaucracy in the City of Surabaya. The method used in this study is a qualitative method, with a descriptive type. The location of this research was carried out at institutions that use the E-Letter application in carrying out online dispositions and also the automation of the filing system carried out by the Surabaya City Population and Civil Registry Service. As the agency in charge of the population administration bureaucracy in the City of Surabaya. The determination of the informants used in this study was carried out by purposive sampling technique. Meanwhile, data collection techniques were carried out by means of in-depth interviews with informants such as staff, civil servants and superiors, field observations, documentation of activities when using the application directly, as well as the use of written documents as other or secondary sources of information in this study. Furthermore, the data analysis technique is by means of data reduction, data presentation and drawing conclusions. Through this research, the researcher uses the research results to later be examined using the Implementation indicators from Edward III with the Disposition Indicators which need to experience a little improvement because they still have many negative factors such as a lack of competent people and are involved in this problem
本研究旨在描述电子信函申请在泗水市人口与民事登记部门实施在线处置系统中的使用情况。支持在泗水市使用数字化官僚机构。本研究使用的方法是定性方法,具有描述性。这项研究的地点是在使用E-Letter应用程序进行在线处理的机构进行的,也是由泗水市人口和民事登记处进行的档案系统自动化。作为泗水市人口管理官僚机构的负责人。本研究中使用的举报人的确定是通过有目的抽样技术进行的。同时,数据收集技术是通过与工作人员、公务员和上级等举报人进行深入访谈、实地观察、直接使用应用程序时的活动记录,以及在本研究中使用书面文件作为其他或次要信息来源来进行的。此外,数据分析技术是通过数据简化、数据呈现和得出结论。通过这项研究,研究者将研究结果用于随后使用爱德华三世的实施指标和处置指标进行检验,因为它们仍然存在许多负面因素,例如缺乏有能力的人,并且涉及到这个问题,需要经历一点改进
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引用次数: 0
UPAYA PEMERINTAH DESA HENDROSARI DALAM MEMPERTAHANKAN DESA WISATA LONTAR SEWU DI ERA PANDEMI COVID-19 HENDROSARI村政府在COVID-19大流行期间努力维持龙塔SEWU旅游村
Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.76
Tri Prasetijowati, Ismail, D. Sari
This study aims to analyze the formation of the Lontar Sewu Tourism Village before the Covid-19 Pandemic, the efforts of the Hendrosari Village Government in maintaining the Lontar Sewu Tourism Village in the Covid-19 Pandemic era and the factors that influenced the efforts of the Hendrosari Village Government in maintaining the Lontar Sewu Tourism Village. The research method used is descriptive qualitative. The informants in this study were the Head of Hendrosari Village, the Director of the Lontar Sewu BUMDes who doubled as Chair of the Tourism Awareness Group and sellers of food and drinks at tourist attractions. Data collection techniques through observation, interviews and documentation. The data analysis technique used is data collection, data condensation, data presentation, and drawing conclusions. The results showed that: (1) The establishment of the Lontar Sewu Tourism Village was to improve the welfare of the people of Hendrosari Village. The accessibility conditions of Lontar Sewu Tourism Village are good, it has interesting objects, the village government and the community support the tourism village, village security is guaranteed, accommodation in terms of restaurants is available but does not yet have a homestay, the climate is quite cool and it is not related to other tourist objects. (2) The efforts of the Hendrosari Village Government in maintaining a tourist village are digital promotional innovations via Instagram @explore_lontarsewu, adaptation of the implementation of the CHSE health protocol (Cleanliness, Health, Safety, Environment Sustainability) and collaborating with seven stakeholders. (3) Factors that influence it are economic factors (budget funds), social factors (community participation) and environmental factors (conservation of natural potential).
本研究旨在分析新冠疫情前隆达世武旅游村的形成、新冠疫情时代Hendrosari村政府维护隆达世武旅游村的努力以及影响Hendrosari村政府维护隆达世武旅游村努力的因素。使用的研究方法是描述性定性的。本研究的调查对象是Hendrosari村的负责人、Lontar Sewu BUMDes的主任,他兼任旅游宣传小组的主席和旅游景点的食品和饮料销售商。通过观察、访谈和文件收集数据的技术。使用的数据分析技术是数据收集、数据浓缩、数据表示和得出结论。结果表明:(1)建立隆达塞乌旅游村是为了提高亨德罗萨里村居民的福利。龙塔塞乌旅游村的可达性条件良好,有有趣的对象,村政府和社区支持旅游村,村庄安全有保障,住宿方面有餐馆,但还没有民宿,气候相当凉爽,与其他旅游对象没有关系。(2) Hendrosari村政府在维持旅游村方面的努力是通过Instagram @explore_lontarsewu进行数字推广创新,适应CHSE卫生协议(清洁、健康、安全、环境可持续性)的实施,并与七个利益相关者合作。(3)影响因素有经济因素(预算资金)、社会因素(社区参与)和环境因素(自然潜力保护)。
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引用次数: 0
OPTIMALISASI PELAYANAN UNTUK MEWUJUDKAN GOOD GOVERNANCE DI MAL PELAYANAN PUBLIK MINI KECAMATAN SUKODONO KABUPATEN SIDOARJO
Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.67
Heru Irianto, Bagus Ananda Kurniawan, Anita Mulyono
This study aims to find out how to optimize public services at the Sukodono District Mini Public Service Mall. In order to realize good governance and realize the public's desire for quality services. The method used in this study is a qualitative method, with a descriptive type. The location of this research was conducted at the Mini Public Service Mall, Sukodono District, Sidoarjo Regency. Which is the only District-based Mini Public Service Mall in Indonesia. Then, data collection techniques were carried out by means of in-depth interviews with informants such as staff, civil servants and superiors, field observations, activity documentation, and the use of written documents as other or secondary sources of information in this study. Furthermore, the data analysis technique is by means of data reduction, data presentation and drawing conclusions. Through this research, researchers focused on quality service indicators put forward by Zeithaml, Berry and Parasuraman. Overall, the Sukodono District government has provided very good service to the community, but in terms of infrastructure, sometimes there are still obstacles from external parties, such as the lack of stock of e-KTP blanks and an error e-KTP recording system. Then socialization regarding services at the Mini Sukodono Public Service Mall has not been evenly distributed so that not many people can benefit from the service.
本研究旨在探讨如何优化苏可多诺区迷你公共服务商场的公共服务。以实现善治,实现公众对优质服务的愿望。本研究使用的方法是定性方法,具有描述性。这项研究的地点是在Sidoarjo县Sukodono区迷你公共服务商场进行的。这是印尼唯一一个基于区域的迷你公共服务商城。然后,通过与工作人员、公务员和上级等举报人进行深入访谈、实地观察、活动文件以及使用书面文件作为本研究中的其他或次要信息来源,采用了数据收集技术。此外,数据分析技术是通过数据简化、数据呈现和得出结论。通过本研究,研究者关注了Zeithaml、Berry和Parasuraman提出的质量服务指标。总体而言,Sukodono区政府为社区提供了非常好的服务,但在基础设施方面,有时仍然存在来自外部各方的障碍,例如e-KTP空白库存不足和e-KTP记录系统错误。因此,迷你Sukodono公共服务中心的服务社会化分配不均匀,因此没有多少人能从中受益。
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引用次数: 0
IMPLEMENTASI KONTEN KREATIF @MAHARAGUNG. ORGANIZER DALAM MEMBANGUN BRAND AWARENESS
Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.66
Bagus Purnomo Aji, Fitria Widiyani Roosinda, Julyanto Ekantoro
Brand Awareness does not appear on its own. Brand Awareness can be obtained by business owners with the creative content efforts it makes, with the development of advanced technology business owners are encouraged to develop and keep up with the rapid flow of technology. The potential of Instagram can be used as a medium to conduct Brand Awareness.  This research aims to describe the implementation of creative content @maharagung.organizer in building Brand Awareness. It focuses on the use of social media instagram. In this study the authors used qualitative – descriptive methods. The author uses data in the form of interviews, observations and documentation. Mahar Agung Organizer is popular on Instagram because the Wedding organizer is located in Surabaya and his work is well known among young people who will carry out weddings and all affairs that require help from wedding organizers..
品牌知名度不会自己出现。品牌知名度可以由企业主通过其创造性的内容努力获得,随着先进技术的发展,企业主被鼓励发展并跟上技术的快速流动。Instagram的潜力可以作为一种媒介来进行品牌意识。本研究旨在描述创意内容@maharagung.organizer在建立品牌知名度方面的实施情况。它侧重于社交媒体instagram的使用。在本研究中,作者采用定性-描述性方法。作者以访谈、观察和文献的形式使用数据。Mahar Agung Organizer在Instagram上很受欢迎,因为婚礼组织者位于泗水,他的工作在年轻人中很有名,他们将举办婚礼和所有需要婚礼组织者帮助的事务。
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引用次数: 0
PENGARUH TINGKAT KEPADATAN PENGUNJUNG TERHADAP PEDAGANG KAKI LIMA ALUN-ALUN KOTA PROBOLINGGO 游客密度的影响对普罗博格市街头广场商人的影响
Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.65
Andhi Nur Rahmadi, Irma Nur Cahya Setyowati, M. Rizky Hidayatullah
From this research activity aims to determine the effect of visitor density from the existence of the square as a public open space for street vendors in the Probolinggo City Square area. The method in this study used descriptive qualitative data collection techniques, namely interviews, observation and documentation. The main informants in this study were street vendors who had been selling in the town square of Probolinggo for a long time. The street vendors relied on their ability to process food to become a very promising business opportunity in a highly consumptive society.The results of this study state that the mobility of the people in the Alun-Alun greatly influences the sustainability of the businesses run by the informants, so that the effective advice that can be implemented by the managers of the Alun-Alun and the City Government of Probolinggo is the need for additional facilities/infrastructure so that visitors are dominated by local people can feel satisfied and comfortable. The Office of Public Works, Spatial Planning, Housing (PUPR) and Residential Areas has a big role because many facilities must be added and repaired in Probolinggo City Square so that in the future Probolinggo City Square can be used as a tourist reference as a tourism recreation space that has an impact on people's lives. traders around the town square of Probolinggo.
通过这项研究活动,旨在确定在Probolinggo城市广场地区,广场作为街头小贩的公共开放空间的存在对游客密度的影响。本研究采用描述性定性数据收集技术,即访谈、观察和文献。本研究的主要信息提供者为长期在Probolinggo镇广场上进行销售的街头小贩。在一个高度消费的社会里,街头小贩依靠他们加工食物的能力成为一个非常有前途的商机。本研究的结果表明,Alun-Alun人口的流动性极大地影响了举报人经营的企业的可持续性,因此,Alun-Alun的管理者和Probolinggo市政府可以实施的有效建议是,需要额外的设施/基础设施,以便由当地人主导的游客可以感到满意和舒适。Public Works, Spatial Planning, Housing (PUPR) and Residential Areas, Office of Public Works, Spatial Planning, Housing (PUPR) and Residential Areas有很大的作用,因为在Probolinggo City Square需要增加和修复许多设施,以便在未来Probolinggo City Square可以作为一个旅游休闲空间,作为一个旅游参考,对人们的生活产生影响。在Probolinggo镇广场周围的商人。
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引用次数: 0
AGILE GOVERNANCE DALAM PELAYANAN PUBLIK DI PERUSAHAAN UMUM DAERAH GIRI TIRTA KABUPATEN GRESIK 阿吉勒治理在格雷斯克地区的通用公司
Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.60
Shava Berlinda Putri, M. Tamrin, S. Wahyuni, B. Rianto
The Regional Public Company (Perumda) Giri Tirta as the largest water provider in Gresik Regency is certainly not immune from various kinds of problems every day, such as jammed water, broken meters, cloudy water, leaky pipes. In overcoming the problems faced, the Regional Public Company (Perumda) Giri Tirta, Gresik Regency launched an online-based complaint application known as Gita Ceria Mobile. This is intended so that customers of the Giri Tirta Regional Public Company (Perumda) can more easily communicate with parties from the Giri Tirta Regional Public Company (Perumda) regarding the services provided. The purpose of this study is to describe and analyze Agile Governance in Public Services at the Giri Tirta Regional Public Company (Perumda), Gresik Regency. This study uses the concept of Agile Governance where this theory is the ability of organizations to respond quickly to unexpected changes in meeting the demands and needs of an increasingly changing society. Agile is here to improve organizational capabilities in utilizing information and communication technology. The method used by researchers is using descriptive qualitative. Informants in this study were employees of the Giri Tirta Regional Public Company (Perumda) Gresik Regency and customers of the Giri Tirta Regional Public Company Perumda. Data collection techniques using interviews, observation and documentation. The existing findings show that the Giri Tirta Regional Public Company (Perumda) Gresik Regency has strengthened cooperation with the private sector which has succeeded in increasing water distribution. The findings in the field show that customers are very involved in the innovations provided by the Regional Public Company (Perumda) but the lack of socialization means that not all customers know about it. In terms of speed, accuracy, and success the Regional Public Company (Perumda) is effective in carrying out the program but there are problems in the queue following up on customer reports. In meeting customer needs, employees of the Regional Public Company (Perumda) have conducted useful training to expand capabilities and create new innovations.
区域公共公司(Perumda) Giri Tirta作为Gresik reggency最大的供水商,当然也不能幸免于每天出现的各种问题,比如堵塞的水、破碎的水表、浑浊的水、漏水的管道。为了克服所面临的问题,地区上市公司(Perumda) Giri Tirta, Gresik Regency推出了一个名为Gita Ceria Mobile的在线投诉应用程序。这样做的目的是为了让Giri Tirta地区上市公司(Perumda)的客户可以更容易地与Giri Tirta地区上市公司(Perumda)的各方就所提供的服务进行沟通。本研究的目的是描述和分析Gresik Regency Giri Tirta地区上市公司(Perumda)公共服务中的敏捷治理。这项研究使用了敏捷治理的概念,该理论是组织在满足日益变化的社会的需求和需求时快速响应意外变化的能力。敏捷的目的是提高组织利用信息和通信技术的能力。研究者使用的方法是描述性定性。本研究的研究对象为吉里提尔塔地区上市公司(Perumda) Gresik Regency的员工和吉里提尔塔地区上市公司Perumda的客户。使用访谈、观察和文件的数据收集技术。现有的调查结果表明,吉里提尔塔地区公共公司(Perumda) Gresik reggency加强了与私营部门的合作,私营部门成功地增加了水的分配。实地调查结果表明,客户非常参与区域上市公司(Perumda)提供的创新,但缺乏社会化意味着并非所有客户都知道它。在速度,准确性和成功方面,区域上市公司(Perumda)在执行该计划方面是有效的,但在客户报告的跟踪队列中存在问题。为了满足客户的需求,区域上市公司(Perumda)的员工进行了有用的培训,以扩大能力和创造新的创新。
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引用次数: 0
STRATEGI KOMUNIKASI PERSUASIF HUMAS WISATA BAHARI LAMONGAN UNTUK MENARIK MINAT WISATAWAN MELALUI INSTAGRAM @WISATABAHARILAMONGAN 海洋旅游总署通过INSTAGRAM @旅游业吸引游客的说服通信策略
Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.71
Widya Ayu Kusumaningtyas, Ita Nurlita, Rini Ganefwati
Persuasive communication is one of the studies of communication that is often used to influence other people in various ways about what will be offered. The spread of the Covid-19 outbreak has had an impact on almost all sectors of life in Indonesia. One of the sectors that has experienced the most drastic impact from this pandemic besides the economic and health sectors is the tourism industry. Lamongan Marine Tourism is one of the tourist attractions affected by the pandemic. Currently, Marine Tourism Lamongan is incessantly carrying out various promotions to attract tourists to visit there. For this reason, it is necessary to provide tourist information media that is easily accessible and found in search engines by potential tourists. One of the social media that can be utilized is Instagram. This has been implemented by Wisata Bahari Lamongan Public Relations, which has an account with the name @wisatabaharilamongan. Wisata Bahari Lamongan focuses on persuasive tourism communication activities online by utilizing Instagram. In this study, researchers used a qualitative descriptive research method where data collection techniques were obtained through interviews, observation and documentation. The subjects in this study were the Wisata Bahari Lamongan Public Relations and the Instagram account @wisatabaharilamongan. The technique used in this study is the reward and order technique. The persuasive communication strategy implemented by Wisata Bahari Lamongan's public relations in attracting tourists through Instagram @wisatabaharilamongan is to prioritize existing facilities, provide promos for entrance tickets, giveaways, and special shows during holiday seasons. In this study, it was shown that there was an increase in sales feedback of around 40% -50%, this could be a reference that the persuasive communication was successful.
说服性沟通是传播学的研究之一,通常用于以各种方式影响他人所提供的内容。新冠肺炎疫情的蔓延对印度尼西亚几乎所有生活领域都产生了影响。除经济和卫生部门外,受这次大流行影响最严重的部门之一是旅游业。拉蒙干海洋旅游是受疫情影响的旅游景点之一。目前,海洋旅游拉蒙干正在不断开展各种促销活动,以吸引游客参观。因此,有必要提供容易被潜在游客访问并在搜索引擎中找到的旅游信息媒体。其中一个可以利用的社交媒体是Instagram。这是由Wisata Bahari Lamongan公共关系公司实施的,该公司有一个名为@wisatabaharilamongan的账户。Wisata Bahari Lamongan专注于利用Instagram进行有说服力的在线旅游传播活动。在本研究中,研究人员采用定性描述性研究方法,通过访谈,观察和文献收集技术获得数据。这项研究的对象是wisatabaharilamongan公共关系和Instagram账户@wisatabaharilamongan。在这项研究中使用的技术是奖励和命令技术。Wisata Bahari Lamongan的公关通过Instagram @wisatabaharilamongan吸引游客的说服力传播策略是优先考虑现有设施,提供门票促销,赠品和节日期间的特别演出。在这项研究中,销售反馈增加了大约40% -50%,这可以作为一个参考,说明说服沟通是成功的。
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引用次数: 0
DIGITAL MARKETING BRILLIANT ENGLISH COURSE (KAMPUNG INGGRIS PARE, KEDIRI) DI ERA PANDEMI COVID-19
Pub Date : 2022-07-20 DOI: 10.55499/intelektual.v9i1.74
Nadya Sawitri, Tira Fitriawardhani, M. Fadeli
At the end of 2019 a new type of virus called covid-19 emerged which spread throughout the country including Indonesia. Lots of people have been affected by the covid-19 pandemic, one of the companies that has been affected is the Brilliant English Course, many activities have had to be changed due to the covid-19 pandemic, one of which is digital marketing activities. The purpose of this study is to find out how digital marketing activities are carried out by the Brilliant English Course (KampungEnglish Pare, Kediri) in the era of the Covid-19 pandemic by utilizing social media. This study uses a qualitative descriptive research method in which the data is collected by interviewing informants and observing. The subject of this research is the Brand Ambassador Brilliant English Course and the object of this research is the Digital Marketing Brilliant English Course. The results of this study are that Digital Marketing implemented by Brilliant English Course aims to promote which in carrying out digital marketing Brilliant English Course is based on indicators, namely cost/transaction, incentive program, site design, interactive, Brilliant English Course has also succeeded in increasing the number of members.
2019年底,一种名为covid-19的新型病毒出现,并在包括印度尼西亚在内的全国蔓延。很多人都受到了covid-19大流行的影响,其中一家受影响的公司是Brilliant English Course,由于covid-19大流行,许多活动不得不改变,其中之一是数字营销活动。本研究的目的是了解Brilliant English Course (kampunenglish Pare, Kediri)在新冠疫情时代如何利用社交媒体开展数字营销活动。本研究采用定性描述性研究方法,通过访谈和观察收集数据。本研究的主题是品牌大使英才英语课程,研究对象是数字营销英才英语课程。本研究结果表明,辉煌英语课程实施的数字营销旨在促进辉煌英语课程在开展数字营销时基于指标,即成本/交易,激励计划,网站设计,互动,辉煌英语课程也成功地增加了会员数量。
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Jurnal Administrasi Publuk dan Ilmu Komunikasi
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