Perusahaan ini bergerak dalam bidang ritel smartphone dan aksesoris yang berlokasi di kota Mojokerto, Jawa Timur. Setiap perusahaan pasti pernah melakukan kegagalan dalam layanan. Namun, yang penting bagi pelanggan, bukan seberapa besar kesalahan yang telah dilakukan, tetapi sejauh mana perusahaan bersedia memperbaiki kondisi itu. Penelitian ini bertujuan untuk mengetahui apakah Bauran Pemasaran berpengaruh terhadap Volume Penjualan. Penelitian ini menggunkan objek Perusahaan TOPSELL Mojokerto.
{"title":"ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN PADA PERUSAHAAN TOPSELL OPPO REALME DI KOTA MOJOKERTO","authors":"Adhirajasa Nur Arya, Farida Siti Ning","doi":"10.33005/jbi.v12i1.2600","DOIUrl":"https://doi.org/10.33005/jbi.v12i1.2600","url":null,"abstract":"Perusahaan ini bergerak dalam bidang ritel smartphone dan aksesoris yang berlokasi di kota Mojokerto, Jawa Timur. Setiap perusahaan pasti pernah melakukan kegagalan dalam layanan. Namun, yang penting bagi pelanggan, bukan seberapa besar kesalahan yang telah dilakukan, tetapi sejauh mana perusahaan bersedia memperbaiki kondisi itu. Penelitian ini bertujuan untuk mengetahui apakah Bauran Pemasaran berpengaruh terhadap Volume Penjualan. Penelitian ini menggunkan objek Perusahaan TOPSELL Mojokerto.","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134046264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine: (1) the effect of training and work discipline on employee performance at PT. Kedaung Indah Can Tbk, Surabaya (2) the effect of training on employee performance at PT. Kedaung Indah Can Tbk, Surabaya (3) the effect of work discipline on employee performance at PT. Kedaung Indah Can Tbk, Surabaya. This research method uses quantitative methods. The population in this study were employees of PT. Kedaung Indah Can Tbk, Surabaya. The sampling technique uses saturated sampling, which takes 224 samples. Data analysis and hypothesis testing techniques used are multiple linear regression analysis, correlation coefficient and determination coefficient analysis, F test (simultaneous), t test (partial) which is processed using SPSS 20 for windows Based on the results of multiple linear regression analysis that simultaneously shows that the independent variables of Training and Work Discipline have a significant influence on the dependent variable Employee Performance, as evidenced by the e. Partially shows that the training variable has a significant influence on employee performance, as evidenced by the value of t count > t table. The Work Discipline variable partially shows that it has a significant effect on Employee Performance, as evidenced by the value of t arithmetic > t table. The variable that has the most dominant influence on Employee Performance is Work Discipline (X2) .
本研究旨在确定:(1)培训和工作纪律对泗水Kedaung Indah Can Tbk员工绩效的影响;(2)培训对泗水Kedaung Indah Can Tbk员工绩效的影响;(3)工作纪律对泗水Kedaung Indah Can Tbk员工绩效的影响。本研究方法采用定量方法。本研究的研究对象为泗水Kedaung Indah Can Tbk公司的雇员。采样技术采用饱和采样，采样224个样本。数据分析和假设检验采用多元线性回归分析、相关系数和决定系数分析、F检验(同时)、t检验(偏)，并使用SPSS 20 for windows进行处理。基于多元线性回归分析的结果，同时显示培训和工作纪律这两个自变量对因变量员工绩效有显著影响。部分说明培训变量对员工绩效有显著影响，由t count > t表的值可以证明。工作纪律变量部分表明它对员工绩效有显著的影响，从t算术> t表的值可以看出。对员工绩效影响最大的变量是工作纪律(X2)。
{"title":"PENGARUH PELATIHAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. KEDAUNG INDAH CAN Tbk, SURABAYA","authors":"Pronasagiva Tasya, Sulistyawati Lisa","doi":"10.33005/jbi.v12i1.2608","DOIUrl":"https://doi.org/10.33005/jbi.v12i1.2608","url":null,"abstract":"This study aims to determine: (1) the effect of training and work discipline on employee performance at PT. Kedaung Indah Can Tbk, Surabaya (2) the effect of training on employee performance at PT. Kedaung Indah Can Tbk, Surabaya (3) the effect of work discipline on employee performance at PT. Kedaung Indah Can Tbk, Surabaya. This research method uses quantitative methods. The population in this study were employees of PT. Kedaung Indah Can Tbk, Surabaya. The sampling technique uses saturated sampling, which takes 224 samples. Data analysis and hypothesis testing techniques used are multiple linear regression analysis, correlation coefficient and determination coefficient analysis, F test (simultaneous), t test (partial) which is processed using SPSS 20 for windows Based on the results of multiple linear regression analysis that simultaneously shows that the independent variables of Training and Work Discipline have a significant influence on the dependent variable Employee Performance, as evidenced by the e. Partially shows that the training variable has a significant influence on employee performance, as evidenced by the value of t count > t table. The Work Discipline variable partially shows that it has a significant effect on Employee Performance, as evidenced by the value of t arithmetic > t table. The variable that has the most dominant influence on Employee Performance is Work Discipline (X2) .","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132912575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine whether Service Quality and Brand Image affect Customer Loyalty through Customer Satisfaction. This research is motivated by the emergence of many motorcycle repair shops which create a competition to attract and retain customers. The quality of service provided and a good corporate image is judged to increase each customer's satisfaction and is expected to be able to deduce loyalty in using the company's services. In this study the respondents used are regular customers, what is meant by regular customers are users of workshop services who have used service services more than twice at AHHAS MPM Motor Bojonegoro. The number of samples is determined by the calculation of Slovin formula and obtained as many as 110 respondents. The analytical method used in this study is path analysis, which has previously been tested for validity, reliability, and classic assumptions. The results of this study indicate that service quality has a direct effect on customer loyalty and indirect effect on customer loyalty through customer satisfaction. While brand image has no direct effect on customer loyalty, but brand image has an indirect effect on customer loyalty through customer satisfaction
本研究旨在探讨服务品质与品牌形象是否透过顾客满意影响顾客忠诚度。这项研究的动机是许多摩托车维修店的出现，创造了一个竞争，以吸引和留住客户。所提供的服务质量和良好的企业形象被判断为增加每个客户的满意度，并期望能够在使用公司服务时推断出忠诚度。在这项研究中，受访者使用的是固定客户，固定客户的意思是车间服务的用户，他们在AHHAS MPM Motor Bojonegoro使用了两次以上的服务服务。样本数量由斯洛文公式计算确定，得到的调查对象多达110人。本研究中使用的分析方法是路径分析，该方法先前已经过有效性，可靠性和经典假设的测试。本研究结果表明，服务质量对顾客忠诚有直接影响，并通过顾客满意间接影响顾客忠诚。虽然品牌形象对顾客忠诚没有直接影响，但品牌形象通过顾客满意间接影响顾客忠诚
{"title":"PENGARUH KUALITAS PELAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA PT. MITRA PINASTHIKA MUSTIKA (Studi Kasus Pelanggan Ahass MPM Motor Bojonegoro)","authors":"Frismandana Alfian, Tjahjono Jojok Dwiridho","doi":"10.33005/jbi.v12i1.2605","DOIUrl":"https://doi.org/10.33005/jbi.v12i1.2605","url":null,"abstract":"This study aims to determine whether Service Quality and Brand Image affect Customer Loyalty through Customer Satisfaction. This research is motivated by the emergence of many motorcycle repair shops which create a competition to attract and retain customers. The quality of service provided and a good corporate image is judged to increase each customer's satisfaction and is expected to be able to deduce loyalty in using the company's services. In this study the respondents used are regular customers, what is meant by regular customers are users of workshop services who have used service services more than twice at AHHAS MPM Motor Bojonegoro. The number of samples is determined by the calculation of Slovin formula and obtained as many as 110 respondents. The analytical method used in this study is path analysis, which has previously been tested for validity, reliability, and classic assumptions. The results of this study indicate that service quality has a direct effect on customer loyalty and indirect effect on customer loyalty through customer satisfaction. While brand image has no direct effect on customer loyalty, but brand image has an indirect effect on customer loyalty through customer satisfaction","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132111612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine (1) the effect of compensation on the performance of employees of PT. Shelter (2) the influence of motivation on employee performance at PT. Shelter (3) the effect of work discipline on employee performance at PT. Shelter. This research method uses quantitative methods. The population in this study were employees of PT. Shelter. The sampling technique used Probability sampling by using stratified random sampling and took 41 respondents. The data analysis technique used is multiple linear regression analysis. Based on the results of this study that Fcount namely H0 is rejected and H1 is accepted so it can be concluded that the independent variable is Compensation (X1), work motivation (X2), Work discipline (X3) has a significant influence on the Performance variable (Y) of PT. Shelter. Compensation tcount results namely H0 are accepted at a significance level of 5% so that the conclusion is partially the compensation variable (X1) has a significant effect on Employee Performance (Y). The result of work motivation is that H0 is rejected at the 5% significance level so the conclusion is partially the Work Motivation variable (X2) has a significant influence on Employee Performance (Y). while the results of the Work Discipline Tcount that is H0 rejected at the 5% significance level so that the conclusion is partially the Work Discipline variable (X2) has a significant effect on Employee Performance (Y).
{"title":"PENGARUH KOMPENSASI, MOTIVASI KERJA, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. SHELTER","authors":"Oktafianto Rifky, Baihaqi Aufa Izzuddin","doi":"10.33005/jbi.v12i1.2601","DOIUrl":"https://doi.org/10.33005/jbi.v12i1.2601","url":null,"abstract":"This study aims to determine (1) the effect of compensation on the performance of employees of PT. Shelter (2) the influence of motivation on employee performance at PT. Shelter (3) the effect of work discipline on employee performance at PT. Shelter. This research method uses quantitative methods. The population in this study were employees of PT. Shelter. The sampling technique used Probability sampling by using stratified random sampling and took 41 respondents. The data analysis technique used is multiple linear regression analysis. Based on the results of this study that Fcount namely H0 is rejected and H1 is accepted so it can be concluded that the independent variable is Compensation (X1), work motivation (X2), Work discipline (X3) has a significant influence on the Performance variable (Y) of PT. Shelter. Compensation tcount results namely H0 are accepted at a significance level of 5% so that the conclusion is partially the compensation variable (X1) has a significant effect on Employee Performance (Y). The result of work motivation is that H0 is rejected at the 5% significance level so the conclusion is partially the Work Motivation variable (X2) has a significant influence on Employee Performance (Y). while the results of the Work Discipline Tcount that is H0 rejected at the 5% significance level so that the conclusion is partially the Work Discipline variable (X2) has a significant effect on Employee Performance (Y).","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128956869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Smartphone is a mobile phone that has features or high-level capabilities that are often in use like a computer. The presence of a smartphone can provide various benefits for its usersso that the public demand for smartphones is increasing and increasing. The purpose of thisstudy was to examine and analyze the effect of price variables (X1) and product variables (X2)on Samsung smartphone purchase interest variables (Y). This type of research uses descriptivequantitative approach. The population in this study is consumers who are interested and buySamsung smartphones at Samsung Store Plaza Marina Surabaya. The number of samplesdetermined was 100 respondents, the sampling method used was non-probability sampling bydetermining the sample using a purposive sampling technique. Data collection methodsthrough questionnaires. The data analysis tool uses multiple linear regression, with processingtools IBM SPSS Statistics 25. From the results of the study note that the price variable (X1) and promotion (X2)simultaneously have a significant effect on the purchase interest variable (Y) can be seen thatthe F-count (17,874)> F-table (3.09). Besides the price variable (X1) and promotion (X2) thereis also a partially significant influence on buying interest (Y). It can be seen that the pricevariable with a calculated value (4,405)> t table (1,985) and a promotional variable with acalculated value (t) 2,857)> t table (1,985).
{"title":"PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI SMARTPHONE SAMSUNG DI SAMSUNG STORE PLASA MARINA SURABAYA","authors":"Aulia Visca, Nirawati Lia","doi":"10.33005/jbi.v12i1.2604","DOIUrl":"https://doi.org/10.33005/jbi.v12i1.2604","url":null,"abstract":"Smartphone is a mobile phone that has features or high-level capabilities that are often in use like a computer. The presence of a smartphone can provide various benefits for its usersso that the public demand for smartphones is increasing and increasing. The purpose of thisstudy was to examine and analyze the effect of price variables (X1) and product variables (X2)on Samsung smartphone purchase interest variables (Y). This type of research uses descriptivequantitative approach. The population in this study is consumers who are interested and buySamsung smartphones at Samsung Store Plaza Marina Surabaya. The number of samplesdetermined was 100 respondents, the sampling method used was non-probability sampling bydetermining the sample using a purposive sampling technique. Data collection methodsthrough questionnaires. The data analysis tool uses multiple linear regression, with processingtools IBM SPSS Statistics 25. From the results of the study note that the price variable (X1) and promotion (X2)simultaneously have a significant effect on the purchase interest variable (Y) can be seen thatthe F-count (17,874)> F-table (3.09). Besides the price variable (X1) and promotion (X2) thereis also a partially significant influence on buying interest (Y). It can be seen that the pricevariable with a calculated value (4,405)> t table (1,985) and a promotional variable with acalculated value (t) 2,857)> t table (1,985).","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127714456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine how the influence of E-Service Quality, Brand Image and Harga on Minat Beli Konsumen in Blibli.com Online Shop. In this case the researcher took a sample in the UPN "Veteran of East Java. The research method used is descriptive research with a quantitative approach. Data collection techniques through the distribution of questionnaires to respondents. The population in this study is the Blibli.com UPN "Veteran" Consumer in East Java. The sample uses a purposive sampling method. the sampling technique with the characteristics of consumers who have made purchases at Blibli.com Online Shop 2-3 times. Data analysis techniques in this study used descriptive analysis techniques per variable and multiple linear regression analysis. Based on the results of the analysis using the t test, it is concluded that the E-Service Quality variable partially influences the variable of Minat Beli Konsumen then concluded the Price variable partially effect on Minat Beli Konsumen, Based on the results of the analysis using the F Test, the E-Service Quality, Brand Image and Harga variables were jointly and simultaneously influential and significantly affected the Blibli.com Online Shop Minat Beli Konsumen in the research case in the UPN "Veteran East Java consumer environment.
{"title":"PENGARUH E-SERVICE QUALITY, BRAND IMAGE dan HARGA TERHADAP MINAT BELI KONSUMEN ONLINE SHOP BLIBLI.COM (Studi Kasus Konsumen Blibli.com UPN “Veteran” Jawa Timur)","authors":"Ramadhan Januar Reza, Hidayat N Rusdi","doi":"10.33005/jbi.v12i1.2596","DOIUrl":"https://doi.org/10.33005/jbi.v12i1.2596","url":null,"abstract":"This study aims to determine how the influence of E-Service Quality, Brand Image and Harga on Minat Beli Konsumen in Blibli.com Online Shop. In this case the researcher took a sample in the UPN \"Veteran of East Java. The research method used is descriptive research with a quantitative approach. Data collection techniques through the distribution of questionnaires to respondents. The population in this study is the Blibli.com UPN \"Veteran\" Consumer in East Java. The sample uses a purposive sampling method. the sampling technique with the characteristics of consumers who have made purchases at Blibli.com Online Shop 2-3 times. Data analysis techniques in this study used descriptive analysis techniques per variable and multiple linear regression analysis. Based on the results of the analysis using the t test, it is concluded that the E-Service Quality variable partially influences the variable of Minat Beli Konsumen then concluded the Price variable partially effect on Minat Beli Konsumen, Based on the results of the analysis using the F Test, the E-Service Quality, Brand Image and Harga variables were jointly and simultaneously influential and significantly affected the Blibli.com Online Shop Minat Beli Konsumen in the research case in the UPN \"Veteran East Java consumer environment.","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124397477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sumber Daya Manusia sangatlah penting bagi suatu perusahaan sebagai salah satu penentu dalam pencapaian suatu tujuan. Oleh karena itu, sebuah perusahaan dalam mengelola, mengatur, dan menentukan karyawan yang tepat harus secara baik dan produktif agar kinerja karyawan dapat maksimal. Untuk meningkatkan kinerja karyawan ada beberapa hal yang harus diperhatikan seperti Kematangan Karyawan, Komitmen Organisasional dan Kepemimpinan.
{"title":"PENGARUH KEMATANGAN KARYAWAN DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN DENGAN KEPEMIMPINAN SEBAGAI VARIABEL MODERATING (STUDI PADA KARYAWAN TERAS RUMAH CAFÉ KOTA SURABAYA)","authors":"Mahrizal Dikki, N. Nurhadi","doi":"10.33005/jbi.v12i1.2603","DOIUrl":"https://doi.org/10.33005/jbi.v12i1.2603","url":null,"abstract":"Sumber Daya Manusia sangatlah penting bagi suatu perusahaan sebagai salah satu penentu dalam pencapaian suatu tujuan. Oleh karena itu, sebuah perusahaan dalam mengelola, mengatur, dan menentukan karyawan yang tepat harus secara baik dan produktif agar kinerja karyawan dapat maksimal. Untuk meningkatkan kinerja karyawan ada beberapa hal yang harus diperhatikan seperti Kematangan Karyawan, Komitmen Organisasional dan Kepemimpinan.","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115494762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Human resources is one of the most important reasons which value and support the success of the company. This study is conducted to find out and analyze The Actual Impact Of Motivation And Compensation To Employee's Achievement Of PT Perkebunan Nusantara XI Surabaya This study is kind of descriptive and applied the quantitative research method. Population is all employees with a sample amount of 70 respondents. It uses multiple linear regression analysis techniques and research methods using proportionate stratified random sampling technique. Based on the results of analysis in this study, 1 there is a simultaneous impact between motivation and compensation to employee's achievement with value F Count > F Table (24.051 > 3.13). 2 There is partial impact of motivation to employee's achievement with result T Count > T Table (6.819 > 1.996). 3 There is partial impact of compensation to employee's achievement with value T Count > T Table (2.129 > 1.996).
人力资源是重视和支持公司成功的最重要的原因之一。人口是所有员工，样本数量为70人。采用多元线性回归分析技术和比例分层随机抽样技术的研究方法。根据本研究的分析结果，1激励和薪酬对员工绩效的影响同时存在，且值为F Count > F Table(24.051 > 3.13)。2激励对员工绩效存在部分影响，且结果T Count > T Table(6.819 > 1.996)。3薪酬对员工绩效存在部分影响，且值T Count > T Table(2.129 > 1.996)。
{"title":"PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP PRESTASI KERJA KARYAWAN PT PERKEBUNAN NUSANTARA XI SURABAYA","authors":"Yuliasri Nur Fadhilah, P. Budi","doi":"10.33005/jbi.v12i1.2597","DOIUrl":"https://doi.org/10.33005/jbi.v12i1.2597","url":null,"abstract":"Human resources is one of the most important reasons which value and support the success of the company. This study is conducted to find out and analyze The Actual Impact Of Motivation And Compensation To Employee's Achievement Of PT Perkebunan Nusantara XI Surabaya This study is kind of descriptive and applied the quantitative research method. Population is all employees with a sample amount of 70 respondents. It uses multiple linear regression analysis techniques and research methods using proportionate stratified random sampling technique. Based on the results of analysis in this study, 1 there is a simultaneous impact between motivation and compensation to employee's achievement with value F Count > F Table (24.051 > 3.13). 2 There is partial impact of motivation to employee's achievement with result T Count > T Table (6.819 > 1.996). 3 There is partial impact of compensation to employee's achievement with value T Count > T Table (2.129 > 1.996).","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128259042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of the marketing mix on the interest of visiting agai to PD Taman Satwa Zoo Surabaya. This study uses independent variables (X) namely Product (X1), Price (X2), Promotion (X3), Place (X4), Person (X5), Process (X6) and Physical Proof (X7), and dependent variable (Y ) Visiting Interest again. The population is all visitors who make a Visiting Interest again to the Surabaya Zoo. Purposive sampling technique with a total sample of 100 respondents. The data analysis method used is multiple linear regression analysis. The results obtained from this study indicate simultaneously the product variables, nutrients, promotions, places, people, physical evidence, and the process of influencing the variable of Visiting Interest again. Then partially only product, price, place, people, and process variables that influence Visiting Interest again. While the promotion variable and physical evidence do not affect for Visiting Interest again.
本研究旨在确定营销组合对再次访问泗水PD Taman Satwa动物园的兴趣的影响。本研究使用自变量(X)分别为产品(X1)、价格(X2)、促销(X3)、地点(X4)、人员(X5)、流程(X6)和实物证明(X7)，因变量(Y)为再次访问兴趣。人口是所有再次对泗水动物园感兴趣的游客。有目的的抽样技术，共抽样100名受访者。采用的数据分析方法为多元线性回归分析。本研究的结果同时显示了产品变量、营养成分、促销、地点、人、物证和影响再访兴趣变量的过程。然后，部分只有产品、价格、地点、人员和过程变量会再次影响访问兴趣。而促销变量和实物证据对再次访问兴趣没有影响。
{"title":"PENGARUH BAURAN PEMASARAN TERHADAP MINAT BERKUNJUNG KEMBALI KE PD. TAMAN SATWA KEBUN BINATANG SURABAYA","authors":"Widyatmoko Muhammad Ali Rafif, Andarini Sonja","doi":"10.33005/jbi.v12i1.2607","DOIUrl":"https://doi.org/10.33005/jbi.v12i1.2607","url":null,"abstract":"This study aims to determine the effect of the marketing mix on the interest of visiting agai to PD Taman Satwa Zoo Surabaya. This study uses independent variables (X) namely Product (X1), Price (X2), Promotion (X3), Place (X4), Person (X5), Process (X6) and Physical Proof (X7), and dependent variable (Y ) Visiting Interest again. The population is all visitors who make a Visiting Interest again to the Surabaya Zoo. Purposive sampling technique with a total sample of 100 respondents. The data analysis method used is multiple linear regression analysis. The results obtained from this study indicate simultaneously the product variables, nutrients, promotions, places, people, physical evidence, and the process of influencing the variable of Visiting Interest again. Then partially only product, price, place, people, and process variables that influence Visiting Interest again. While the promotion variable and physical evidence do not affect for Visiting Interest again.","PeriodicalId":394813,"journal":{"name":"Jurnal Bisnis Indonesia","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130684443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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