Development has a strategic role in improving community welfare. Development covers the social, economic and environmental fields. Development can be called successful when it significantly impacts various stakeholders. This research uses the Social Return on Investment (SROI) approach model to describe impact measurement. This research uses qualitative methods with a descriptive approach and a literature study. The results of this research show that the impact of development can be measured using the SROI model. Based on the SROI model, measuring development impacts includes three dimensions: social, economic and environmental. Implementing impact measurement is a form of accountability and transparency in development. Therefore, to get an idea of the magnitude of the impact, development in various sectors needs to be measured using the SROI model. Government and non-government organizations can use the SROI model to measure the impact of development that will and has been carried out.
{"title":"The Measuring Development Impact with the Social Return on Investment Approach Model","authors":"Efri Syamsul Bahri, Hendro Wibowo, Achmad Ichsan Nusapati","doi":"10.58291/ijmsa.v3i2.264","DOIUrl":"https://doi.org/10.58291/ijmsa.v3i2.264","url":null,"abstract":"Development has a strategic role in improving community welfare. Development covers the social, economic and environmental fields. Development can be called successful when it significantly impacts various stakeholders. This research uses the Social Return on Investment (SROI) approach model to describe impact measurement. This research uses qualitative methods with a descriptive approach and a literature study. The results of this research show that the impact of development can be measured using the SROI model. Based on the SROI model, measuring development impacts includes three dimensions: social, economic and environmental. Implementing impact measurement is a form of accountability and transparency in development. Therefore, to get an idea of the magnitude of the impact, development in various sectors needs to be measured using the SROI model. Government and non-government organizations can use the SROI model to measure the impact of development that will and has been carried out.","PeriodicalId":410405,"journal":{"name":"International Journal of Management Science and Application","volume":"3 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141642215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose study was to analyze a comparison of financial performance and financial distress before and during the Covid-19 pandemic in the Hotel, Restaurant, and Tourism sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2021 period. In this study, a comparative descriptive method was used with a quantitative approach to test the impact of Covid-19 on financial performance and financial distress. The final sample of this study was 19 companies based on the elimination of the criteria that were only needed in this study. The proxies used to measure financial performance are profitability ratios (ROA, ROE, and NPM), while financial distress uses the Altman Z-Score model. Furthermore, these ratios were tested with a different test using the Wilcoxon sign rank test. The results showed that there were significant differences in the ratios of financial performance which included ROA, ROE, and NPM. Meanwhile, financial distress (Z-Score) also experienced significant differences between before and during the Covid-19 pandemic.
{"title":"Comparison Analysis of Financial Performance and Financial Distress before and during the Covid-19 Pandemic","authors":"Irma Citarayani, Melani Quintania, Arini Dwi Apriani","doi":"10.58291/ijmsa.v3i2.237","DOIUrl":"https://doi.org/10.58291/ijmsa.v3i2.237","url":null,"abstract":"The purpose study was to analyze a comparison of financial performance and financial distress before and during the Covid-19 pandemic in the Hotel, Restaurant, and Tourism sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2021 period. In this study, a comparative descriptive method was used with a quantitative approach to test the impact of Covid-19 on financial performance and financial distress. The final sample of this study was 19 companies based on the elimination of the criteria that were only needed in this study. The proxies used to measure financial performance are profitability ratios (ROA, ROE, and NPM), while financial distress uses the Altman Z-Score model. Furthermore, these ratios were tested with a different test using the Wilcoxon sign rank test. The results showed that there were significant differences in the ratios of financial performance which included ROA, ROE, and NPM. Meanwhile, financial distress (Z-Score) also experienced significant differences between before and during the Covid-19 pandemic.","PeriodicalId":410405,"journal":{"name":"International Journal of Management Science and Application","volume":"7 40","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141266052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The number of COVID–19 cases in Indonesia, which continues to show a significant increase, requires the Government to issue physical distancing and social distancing policies. One of the ways that people do to minimize leaving their homes is by shopping online. The ease of purchase factor specifically dominates consumer satisfaction shopping online. This study verifies the effect of price and ease of purchase on E-commerce Tokopedia on consumer satisfaction, either partially or simultaneously. The kind of research used is causality with a quantitative analysis approach. The sampling technique was taken by selecting the subject based on the specific criteria that had been determined, namely the respondent's domicile the number of purchases in the last six months. The number of samples set in this study was 100 respondents. Multiple regression analysis was used in this study, starting with testing the validity of the data and testing the classical assumptions. Research on consumer satisfaction in E-commerce Tokopedia is known that the price factor has a strong enough affect on consumer satisfaction; the effect of ease of purchase is also influential on consumer satisfaction. This study suggests that companies formulate competitive and affordable pricing for consumers, maintain price stabilization, and provide clear information regarding the convenience of shopping at Tokopedia, especially for new consumers.
{"title":"An Influence of Price and Ease of Purchasing on Tokopedia e-commerce on Consumer Satisfaction during the Covid19 Pandemic","authors":"Melani Quintania, Monica Naomi Julyana Banjarnaho","doi":"10.58291/ijmsa.v3i1.211","DOIUrl":"https://doi.org/10.58291/ijmsa.v3i1.211","url":null,"abstract":"The number of COVID–19 cases in Indonesia, which continues to show a significant increase, requires the Government to issue physical distancing and social distancing policies. One of the ways that people do to minimize leaving their homes is by shopping online. The ease of purchase factor specifically dominates consumer satisfaction shopping online. This study verifies the effect of price and ease of purchase on E-commerce Tokopedia on consumer satisfaction, either partially or simultaneously. The kind of research used is causality with a quantitative analysis approach. The sampling technique was taken by selecting the subject based on the specific criteria that had been determined, namely the respondent's domicile the number of purchases in the last six months. The number of samples set in this study was 100 respondents. Multiple regression analysis was used in this study, starting with testing the validity of the data and testing the classical assumptions. Research on consumer satisfaction in E-commerce Tokopedia is known that the price factor has a strong enough affect on consumer satisfaction; the effect of ease of purchase is also influential on consumer satisfaction. This study suggests that companies formulate competitive and affordable pricing for consumers, maintain price stabilization, and provide clear information regarding the convenience of shopping at Tokopedia, especially for new consumers.","PeriodicalId":410405,"journal":{"name":"International Journal of Management Science and Application","volume":"39 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140082481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper examines the optimization of an Indonesian stock portfolio using two models: the Markowitz Model (Mean-Variance Model) and the Single Index Model. The data comprises historical returns of LQ 45 stocks from January 2016 to December 2021. The focus is on selecting stocks for the portfolio and determining their weights based on the two models. The study compares the performance of both optimized portfolios with the LQ45 Index benchmark, IHSG market, and each other using Sharpe and Treynor measurements. The paper tests whether the stock composition of the optimized portfolio from both models successfully and consistently generates a better performance in the future (1 January 2022 – 31 December 2022) and (1 January 2023 – 31 December 2023) compared to both LQ45 and IHSG. The results reveal a notable contrast in portfolio performance between 2022 and 2023. In 2022, both the Markowitz and Single Index portfolios exhibited remarkable returns, surpassing LQ 45 and IHSG. However, in 2023, both portfolios experienced substantial underperformance, with negative returns and unfavorable risk-adjusted metrics. These findings underscore the dynamic nature of financial markets and the need for continuous portfolio monitoring and adaptation. Investors are encouraged to reevaluate their portfolio strategies in response to changing market conditions. The study contributes valuable insights into the temporal variability of optimized portfolios and their sensitivity to evolving market dynamics.
{"title":"Portfolio Optimization: Application and Comparison of Markowitz Model and Single Index Model on LQ45 Stocks in Indonesia Stock Exchange","authors":"Budi Oktavianus Yusan, Selamet Riyadi","doi":"10.58291/ijmsa.v3i1.210","DOIUrl":"https://doi.org/10.58291/ijmsa.v3i1.210","url":null,"abstract":"This paper examines the optimization of an Indonesian stock portfolio using two models: the Markowitz Model (Mean-Variance Model) and the Single Index Model. The data comprises historical returns of LQ 45 stocks from January 2016 to December 2021. The focus is on selecting stocks for the portfolio and determining their weights based on the two models. The study compares the performance of both optimized portfolios with the LQ45 Index benchmark, IHSG market, and each other using Sharpe and Treynor measurements. The paper tests whether the stock composition of the optimized portfolio from both models successfully and consistently generates a better performance in the future (1 January 2022 – 31 December 2022) and (1 January 2023 – 31 December 2023) compared to both LQ45 and IHSG. The results reveal a notable contrast in portfolio performance between 2022 and 2023. In 2022, both the Markowitz and Single Index portfolios exhibited remarkable returns, surpassing LQ 45 and IHSG. However, in 2023, both portfolios experienced substantial underperformance, with negative returns and unfavorable risk-adjusted metrics. These findings underscore the dynamic nature of financial markets and the need for continuous portfolio monitoring and adaptation. Investors are encouraged to reevaluate their portfolio strategies in response to changing market conditions. The study contributes valuable insights into the temporal variability of optimized portfolios and their sensitivity to evolving market dynamics.","PeriodicalId":410405,"journal":{"name":"International Journal of Management Science and Application","volume":"15 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139781882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper examines the optimization of an Indonesian stock portfolio using two models: the Markowitz Model (Mean-Variance Model) and the Single Index Model. The data comprises historical returns of LQ 45 stocks from January 2016 to December 2021. The focus is on selecting stocks for the portfolio and determining their weights based on the two models. The study compares the performance of both optimized portfolios with the LQ45 Index benchmark, IHSG market, and each other using Sharpe and Treynor measurements. The paper tests whether the stock composition of the optimized portfolio from both models successfully and consistently generates a better performance in the future (1 January 2022 – 31 December 2022) and (1 January 2023 – 31 December 2023) compared to both LQ45 and IHSG. The results reveal a notable contrast in portfolio performance between 2022 and 2023. In 2022, both the Markowitz and Single Index portfolios exhibited remarkable returns, surpassing LQ 45 and IHSG. However, in 2023, both portfolios experienced substantial underperformance, with negative returns and unfavorable risk-adjusted metrics. These findings underscore the dynamic nature of financial markets and the need for continuous portfolio monitoring and adaptation. Investors are encouraged to reevaluate their portfolio strategies in response to changing market conditions. The study contributes valuable insights into the temporal variability of optimized portfolios and their sensitivity to evolving market dynamics.
{"title":"Portfolio Optimization: Application and Comparison of Markowitz Model and Single Index Model on LQ45 Stocks in Indonesia Stock Exchange","authors":"Budi Oktavianus Yusan, Selamet Riyadi","doi":"10.58291/ijmsa.v3i1.210","DOIUrl":"https://doi.org/10.58291/ijmsa.v3i1.210","url":null,"abstract":"This paper examines the optimization of an Indonesian stock portfolio using two models: the Markowitz Model (Mean-Variance Model) and the Single Index Model. The data comprises historical returns of LQ 45 stocks from January 2016 to December 2021. The focus is on selecting stocks for the portfolio and determining their weights based on the two models. The study compares the performance of both optimized portfolios with the LQ45 Index benchmark, IHSG market, and each other using Sharpe and Treynor measurements. The paper tests whether the stock composition of the optimized portfolio from both models successfully and consistently generates a better performance in the future (1 January 2022 – 31 December 2022) and (1 January 2023 – 31 December 2023) compared to both LQ45 and IHSG. The results reveal a notable contrast in portfolio performance between 2022 and 2023. In 2022, both the Markowitz and Single Index portfolios exhibited remarkable returns, surpassing LQ 45 and IHSG. However, in 2023, both portfolios experienced substantial underperformance, with negative returns and unfavorable risk-adjusted metrics. These findings underscore the dynamic nature of financial markets and the need for continuous portfolio monitoring and adaptation. Investors are encouraged to reevaluate their portfolio strategies in response to changing market conditions. The study contributes valuable insights into the temporal variability of optimized portfolios and their sensitivity to evolving market dynamics.","PeriodicalId":410405,"journal":{"name":"International Journal of Management Science and Application","volume":"50 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139841996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The factors contributing to the thriving market penetration of the Indomie brand in the Middle Eastern instant noodle industry. Through an analysis of the brand's localization, affordability, adaptability to dietary needs, marketing, and distribution strategies, the abstract highlights the critical components of Indomie's triumph. The brand's ability to tailor flavors, packaging, and promotional efforts to align with Middle Eastern preferences has played a significant role in its widespread popularity. Moreover, the affordability and accessibility of Indomie products have positioned them as a favored choice across various consumer segments. The brand's recognition and response to dietary considerations, such as halal certification, further underscore its resonance with the regional market. The abstract underscores the insights that can be gleaned from Indomie's success story, particularly in effectively navigating diverse cultural and economic landscapes through strategic alignment and marketing acumen.
{"title":"How Indomie Survived and Led in the Middle East","authors":"Amarudin Daulay","doi":"10.58291/ijmsa.v3i2.133","DOIUrl":"https://doi.org/10.58291/ijmsa.v3i2.133","url":null,"abstract":"The factors contributing to the thriving market penetration of the Indomie brand in the Middle Eastern instant noodle industry. Through an analysis of the brand's localization, affordability, adaptability to dietary needs, marketing, and distribution strategies, the abstract highlights the critical components of Indomie's triumph. The brand's ability to tailor flavors, packaging, and promotional efforts to align with Middle Eastern preferences has played a significant role in its widespread popularity. Moreover, the affordability and accessibility of Indomie products have positioned them as a favored choice across various consumer segments. The brand's recognition and response to dietary considerations, such as halal certification, further underscore its resonance with the regional market. The abstract underscores the insights that can be gleaned from Indomie's success story, particularly in effectively navigating diverse cultural and economic landscapes through strategic alignment and marketing acumen.","PeriodicalId":410405,"journal":{"name":"International Journal of Management Science and Application","volume":"350 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139858574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The factors contributing to the thriving market penetration of the Indomie brand in the Middle Eastern instant noodle industry. Through an analysis of the brand's localization, affordability, adaptability to dietary needs, marketing, and distribution strategies, the abstract highlights the critical components of Indomie's triumph. The brand's ability to tailor flavors, packaging, and promotional efforts to align with Middle Eastern preferences has played a significant role in its widespread popularity. Moreover, the affordability and accessibility of Indomie products have positioned them as a favored choice across various consumer segments. The brand's recognition and response to dietary considerations, such as halal certification, further underscore its resonance with the regional market. The abstract underscores the insights that can be gleaned from Indomie's success story, particularly in effectively navigating diverse cultural and economic landscapes through strategic alignment and marketing acumen.
{"title":"How Indomie Survived and Led in the Middle East","authors":"Amarudin Daulay","doi":"10.58291/ijmsa.v3i2.133","DOIUrl":"https://doi.org/10.58291/ijmsa.v3i2.133","url":null,"abstract":"The factors contributing to the thriving market penetration of the Indomie brand in the Middle Eastern instant noodle industry. Through an analysis of the brand's localization, affordability, adaptability to dietary needs, marketing, and distribution strategies, the abstract highlights the critical components of Indomie's triumph. The brand's ability to tailor flavors, packaging, and promotional efforts to align with Middle Eastern preferences has played a significant role in its widespread popularity. Moreover, the affordability and accessibility of Indomie products have positioned them as a favored choice across various consumer segments. The brand's recognition and response to dietary considerations, such as halal certification, further underscore its resonance with the regional market. The abstract underscores the insights that can be gleaned from Indomie's success story, particularly in effectively navigating diverse cultural and economic landscapes through strategic alignment and marketing acumen.","PeriodicalId":410405,"journal":{"name":"International Journal of Management Science and Application","volume":"21 S5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139798529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hospitality has a strategic role in supporting the smooth running of the tourism industry. However, high job demands often cause employees to experience fatigue. So that all activities carried out run harmoniously, employees need to experience work-life balance. This study uses role theory to observe the phenomena of an employee's work and non-work life. The location for primary data collection was the Special Region of Yogyakarta Province, Indonesia. The research respondents were married hotel employees. The questionnaire uses a Likert scale with five choices. The research instrument was adapted from previous studies. The number of questionnaires that can be processed is ninety-six. The data analysis technique uses exploratory factor analysis. Before factor analysis was carried out, the primary data collected was filtered first using KMO and Bartlett's Test of Sphericity. Varimax is used to determine new factors. From the test, six factors shape work-life balance. The names of the new factors include a meaningful career, family obligations, diligent work, a comfortable home, fun at work, and how to be successful. Meanwhile, the most dominant factor is a meaningful career.
{"title":"Analysis of Factors Forming Work-Life Balance in Hotel Employees in the Special Regional Province of Yogyakarta","authors":"Ambar Kusuma Astuti, Alfa Santoso Budiwidjojo Putra, Purnawan Hardiyanto","doi":"10.58291/ijmsa.v3i1.149","DOIUrl":"https://doi.org/10.58291/ijmsa.v3i1.149","url":null,"abstract":"Hospitality has a strategic role in supporting the smooth running of the tourism industry. However, high job demands often cause employees to experience fatigue. So that all activities carried out run harmoniously, employees need to experience work-life balance. This study uses role theory to observe the phenomena of an employee's work and non-work life. The location for primary data collection was the Special Region of Yogyakarta Province, Indonesia. The research respondents were married hotel employees. The questionnaire uses a Likert scale with five choices. The research instrument was adapted from previous studies. The number of questionnaires that can be processed is ninety-six. The data analysis technique uses exploratory factor analysis. Before factor analysis was carried out, the primary data collected was filtered first using KMO and Bartlett's Test of Sphericity. Varimax is used to determine new factors. From the test, six factors shape work-life balance. The names of the new factors include a meaningful career, family obligations, diligent work, a comfortable home, fun at work, and how to be successful. Meanwhile, the most dominant factor is a meaningful career.","PeriodicalId":410405,"journal":{"name":"International Journal of Management Science and Application","volume":"190 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139256368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tofu is one of the most famous processed soybean food products in Indonesia. Research Object of the Z Tofu Factory in Jombang Regency. The problem with the Z tofu factory is that the raw materials produced for making products do not all become finished tofu products, every month there are always damaged products from the production output, this shows that employee productivity is not yet optimal. The sample used in this research used saturated sampling, namely all employees in the production section at the tofu factory, totalling 45 employees. Data analysis uses path analysis with SPSS. The research results explain that there is a significant positive influence of work experience on job satisfaction, meaning that the more employees have more experience at work, the more satisfied employees are in their work. There is a significant positive influence of work experience on employee work productivity, meaning that the more experience the employee has at work, the higher the employee's work productivity. There is a significant positive influence of job satisfaction on employee work productivity, meaning that if employees feel satisfied with their work, employee work productivity will increase. Job satisfaction is an intervening or mediating variable between work experience and employee work productivity. The findings in this research are that employee experience of more than 5 years is able to provide satisfaction with work results so that it can increase work productivity. The conclusion of this research is that work experience has a positive effect on job satisfaction, work experience has a positive effect on work productivity, job satisfaction has a positive effect on work productivity, job satisfaction is a mediator between work experience and employee work productivity.
豆腐是印度尼西亚最著名的大豆加工食品之一。裕廊省 Z 豆腐坊的研究对象。Z 豆腐厂存在的问题是，生产产品的原材料并没有全部变成豆腐成品，每个月的产量中总会有损坏的产品，这说明员工的生产效率还没有达到最佳状态。本研究使用的样本为饱和抽样，即豆腐厂生产部门的所有员工，共计 45 人。数据分析使用 SPSS 进行路径分析。研究结果表明，工作经验对工作满意度有显著的正向影响，即工作经验越丰富的员工对工作的满意度越高。工作经验对员工的工作效率有明显的正向影响，即员工的工作经验越丰富，员工的工作效率越高。工作满意度对员工的工作效率有明显的正向影响，也就是说，如果员工对自己的工作感到满意，员工的工作效率就会提高。工作满意度是工作经验与员工工作效率之间的干预变量或中介变量。本研究的结论是，5 年以上的工作经验能够让员工对工作结果感到满意，从而提高工作效率。本研究的结论是，工作经验对工作满意度有积极影响，工作经验对工作效率有积极影响，工作满意度对工作效率有积极影响，工作满意度是工作经验和员工工作效率之间的中介变量。
{"title":"The Influence of Work Experience on Work Productivity with Job Satisfaction as Mediator","authors":"Joko Muji Subagyo, Deni Widyo Prasetyo, W. Wasis","doi":"10.58291/ijmsa.v2i2.151","DOIUrl":"https://doi.org/10.58291/ijmsa.v2i2.151","url":null,"abstract":"Tofu is one of the most famous processed soybean food products in Indonesia. Research Object of the Z Tofu Factory in Jombang Regency. The problem with the Z tofu factory is that the raw materials produced for making products do not all become finished tofu products, every month there are always damaged products from the production output, this shows that employee productivity is not yet optimal. The sample used in this research used saturated sampling, namely all employees in the production section at the tofu factory, totalling 45 employees. Data analysis uses path analysis with SPSS. The research results explain that there is a significant positive influence of work experience on job satisfaction, meaning that the more employees have more experience at work, the more satisfied employees are in their work. There is a significant positive influence of work experience on employee work productivity, meaning that the more experience the employee has at work, the higher the employee's work productivity. There is a significant positive influence of job satisfaction on employee work productivity, meaning that if employees feel satisfied with their work, employee work productivity will increase. Job satisfaction is an intervening or mediating variable between work experience and employee work productivity. The findings in this research are that employee experience of more than 5 years is able to provide satisfaction with work results so that it can increase work productivity. The conclusion of this research is that work experience has a positive effect on job satisfaction, work experience has a positive effect on work productivity, job satisfaction has a positive effect on work productivity, job satisfaction is a mediator between work experience and employee work productivity.","PeriodicalId":410405,"journal":{"name":"International Journal of Management Science and Application","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139331732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study intends to investigate the effects of three important variables on brand loyalty for Scarlett Whitening products among Jakartan consumers: brand image, brand experience, and brand trust. The study used a quantitative methodology and a survey method to examine data from 100 customers who had at least three purchases of the product. Structural Equation Modeling (SEM) was used to process the data, and the results made it abundantly evident that all three variables greatly affect brand loyalty. The research is helpful for both corporations and academic scholars. For academics, it offers a well-organized overview of the factors influencing brand loyalty, acting as a valuable starting point for further study. Additionally, it implies that future study should think about varying the research factors and increasing the sample size to obtain more diverse results. The findings provide critical consumer behavior insights for businesses, particularly Scarlett Whitening, and emphasize the necessity to concentrate on enhancing brand image, experience, and trust to increase customer loyalty. The study paves the way for future research that will be more thorough and serves as a roadmap for efficient brand management tactics.
{"title":"Factors influencing Brand Loyalty for Scarlett Whitening products in Jakarta","authors":"Erika Erika, R. Rodhiah","doi":"10.58291/ijmsa.v2i2.123","DOIUrl":"https://doi.org/10.58291/ijmsa.v2i2.123","url":null,"abstract":"This study intends to investigate the effects of three important variables on brand loyalty for Scarlett Whitening products among Jakartan consumers: brand image, brand experience, and brand trust. The study used a quantitative methodology and a survey method to examine data from 100 customers who had at least three purchases of the product. Structural Equation Modeling (SEM) was used to process the data, and the results made it abundantly evident that all three variables greatly affect brand loyalty. The research is helpful for both corporations and academic scholars. For academics, it offers a well-organized overview of the factors influencing brand loyalty, acting as a valuable starting point for further study. Additionally, it implies that future study should think about varying the research factors and increasing the sample size to obtain more diverse results. The findings provide critical consumer behavior insights for businesses, particularly Scarlett Whitening, and emphasize the necessity to concentrate on enhancing brand image, experience, and trust to increase customer loyalty. The study paves the way for future research that will be more thorough and serves as a roadmap for efficient brand management tactics.","PeriodicalId":410405,"journal":{"name":"International Journal of Management Science and Application","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125134485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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