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Covid-19 impact on future study choices: Will students consider a tourism qualification post the pandemic? Covid-19 对未来学习选择的影响:大流行后,学生会考虑旅游专业吗?
Pub Date : 2024-03-11 DOI: 10.34190/ictr.7.1.2039
Washington Makuzva, Gift Muresherwa
The Covid-19 pandemic devastated various industries, with the tourism sector suffering the most. The tourism industry, which relies mainly on the movement of people, was interrupted for several months as governments instituted restrictions and regulations to prevent further spread of the virus. These restrictions put the industry at a standstill, putting much strain on the economy. With businesses closing, many people became unemployed, and those who remained had their salaries and wages reduced. The high unemployment rate in the country, worsened by Covid-19 and other external forces, presented challenges to exit-level tourism students. The current study investigated the effects of the Covid-19 pandemic on the future of studying towards a tourism management qualification. A qualitative research approach was adopted where the exit-level tourism students at a university of technology were purposively selected to participate in semi-structured interviews. Thematic and constant comparative analysis methods were used to analyse the emerging themes and compare the responses from the participants. The study revealed mixed feelings about the tourism management course. While others regretted enrolling to the tourism program, some remained optimistic that the industry would reopen and recover and present better opportunities for them. Prospective tourism industry staff, particularly tourism management students, have become uncertain about the likelihood of getting job opportunities in the industry. This raises a question about how the pandemic has influenced the future of studying tourism management in higher learning institutions. The study contributes to the understudied phenomenon of the impact of the Covid-19 pandemic on influencing future enrolments in tourism courses.
Covid-19 大流行给各行各业造成了严重破坏,其中旅游业受到的影响最大。旅游业主要依赖人员流动,由于各国政府为防止病毒进一步传播而制定了各种限制和规定,旅游业中断了几个月。这些限制措施使旅游业陷入停滞,给经济造成了巨大压力。随着企业倒闭,许多人失业,留下来的人的工资和薪水也被削减。该国的高失业率在 Covid-19 和其他外部力量的影响下进一步恶化,这对即将毕业的旅游专业学生提出了挑战。本研究调查了 Covid-19 大流行对旅游管理资格学习前景的影响。研究采用了定性研究方法,有目的性地选择了一所理工大学的旅游专业毕业班学生参加半结构式访谈。研究采用了主题分析法和不断比较分析法来分析新出现的主题,并对参与者的回答进行比较。研究显示,学生对旅游管理课程的感受不一。有些人对报读旅游管理课程感到遗憾,有些人则对旅游业的重新开放和复苏保持乐观,认为这将为他们提供更好的机会。未来的旅游业从业人员,尤其是旅游管理专业的学生,对在该行业获得工作机会的可能性变得不确定。这就提出了一个问题,即大流行病如何影响了高等院校旅游管理专业的学习前景。这项研究有助于了解 "Covid-19 "大流行对未来旅游课程招生的影响这一研究不足的现象。
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引用次数: 0
The Impact of Covid-19 on Consumer Behavior in the Food VS Clothing Sectors Covid-19 对食品和服装行业消费者行为的影响
Pub Date : 2024-03-11 DOI: 10.34190/ictr.7.1.2084
Manuel Sousa Pereira, António Cardoso, Eduarda Graça, Ana Leal, Alvaro Cairrão
The global covid-19 pandemic situation has led to significant changes in consumption habits. Thus, the present work has as its main objective to analyze the impact of the pandemic on consumer behavior at the time of purchase, more precisely in the food and clothing sector. In order to carry out this investigation, we used a quantitative approach methodology, which was materialized in a questionnaire survey, having obtained a sample of 212 individuals. Based on the results, it was possible to identify that the changes that occurred due to the pandemic, indirectly or directly, affected the behavior of consumers at the time of purchase.
19 型禽流感在全球范围内的流行使人们的消费习惯发生了重大变化。因此,本研究的主要目标是分析大流行病对消费者购买行为的影响,更确切地说,是对食品和服装行业的影响。为了开展这项调查,我们采用了定量方法,通过问卷调查获得了 212 个样本。调查结果表明,大流行病引起的变化间接或直接地影响了消费者的购买行为。
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引用次数: 0
The Implementation of the Circular Economy R-Principles and Strategies: The Portuguese Hotel Industry Perspective 实施循环经济 R 原则和战略:葡萄牙酒店业的视角
Pub Date : 2024-03-11 DOI: 10.34190/ictr.7.1.2065
Susana Rodrigues, Natália Santos, B. Costa
Circular Economy (CE) is a concept that has been gaining increasing importance in business circles and advocated by European Union, and by several governments worldwide. It is acknowledged that it has the potential to optimise resource efficiency, minimise production and consumption of greenhouse gas emissions, while simultaneously granting competitive advantage business prospects. Although it has been gaining momentum among academia, politicians, and practitioners, it is apparent some struggling when it comes to the design of a framework explaining how companies can embrace circularity and on how to adapt their business model to this new economic system. Despite its importance and applicability by the travel and tourism sector in general and the hotel industry in particular, it is insufficiently studied and examined. This empirical study investigates this concept on the Portuguese hotel industry perspective concerning the adoption of CE practices and CE R-principles through a survey instrument disseminated across the Portuguese hotel industry, with 78 valid responses. This article also introduces a new set of R-principles to the already existing ones, and contributes to the scientific research on the travel and tourism industry, and mainly to the one linked with the Portuguese hotel industry, which has been vaguely examined up to now. The results obtained indicate that these R-principles have been gaining importance, being adopted, and put into practice by the Portuguese hotel industry with special emphasis on the 3R-Principles (Reduce, Reuse, Recycle) along with Repair. Findings also indicate that some initiatives that are in line with a Circular Economy paradigm, namely recycling, reducing water and energy consumption, and cleaning management policies, towel and bed linen programmes, staff and education programmes, green products, certifications, among others, are also being considered.
循环经济(CE)是一个在商界日益重要的概念,也是欧盟和世界多国政府所倡导的概念。人们认识到,循环经济有可能优化资源效率,最大限度地减少生产和消费过程中的温室气体排放,同时为企业带来竞争优势。虽然循环经济在学术界、政治家和从业人员中的发展势头越来越好,但在设计一个框架来解释企业如何接受循环经济以及如何使其商业模式适应这种新的经济体系方面,显然还存在一些困难。尽管循环经济对整个旅行和旅游业,尤其是酒店业非常重要且适用,但对它的研究和考察却不够充分。本实证研究从葡萄牙酒店业的角度对这一概念进行了调查,调查内容涉及在葡萄牙酒店业中采用 CE 实践和 CE R 原则,共收到 78 份有效回复。本文还在已有原则的基础上引入了一套新的 R 原则,为旅行和旅游业的科学研究做出了贡献,主要是与葡萄牙酒店业相关的研究,因为迄今为止对葡萄牙酒店业的研究还很模糊。研究结果表明,这些 R 原则越来越受到葡萄牙酒店业的重视、采纳并付诸实践,其中特别强调 3R 原则(减少、再利用、再循环)和维修原则。调查结果还表明,一些符合循环经济模式的举措,即回收利用、减少水和能源消耗、清洁管理政策、毛巾和床单计划、员工和教育计划、绿色产品、认证等,也在考虑之中。
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引用次数: 0
Leveraging Major Sport Events’ Success Towards Positioning Qatar as a Sport Tourism Destination 利用大型体育赛事的成功,将卡塔尔定位为体育旅游目的地
Pub Date : 2024-03-11 DOI: 10.34190/ictr.7.1.2208
Mohammed Yaqot, Brenno C. Menezes, Kamilla Swart
Through substantial investments in the sports sector, Qatar has solidified its position as a prominent global sport events destination. Notably recognised for hosting the monumental 2006 Asian Games, this marked the inception of Qatar's evolution into a hub for sport tourism. Since then, Qatar has successfully hosted several large-scale international sporting events, culminating in the historic hosting of the 2022 FIFA World Cup. This trajectory continues with Qatar securing bids for forthcoming events such as the 2027 FIBA Basketball Cup and the 2030 Asian Games. Despite earlier unsuccessful bids for the Olympic and Paralympic Games in 2016 and 2020, Qatar remains committed to upholding its exceptional hosting legacy. This study seeks to discern the critical dimensions contributing to successful hosting and their broader impact on the host country. Drawing insights from a critical review of past events, including comparative analyses with FIFA World Cups from 2022, 2018, and 2014, this research aims to identify common key indicators and their influence on local communities. By discerning these elements, the study endeavours to craft a roadmap for hosting major sporting events, addressing challenges, and leveraging supporting factors. The outcomes will offer prospective agendas and recommendations intended to bolster Qatar's strategic positioning as a competitive international sport tourism destination. For aspiring nations like Qatar, these large-scale sporting events serve as catalysts for sustainable impacts that transcend the event itself.
通过在体育领域的大量投资,卡塔尔巩固了其作为全球著名体育赛事目的地的地位。卡塔尔因主办 2006 年亚运会而备受瞩目,这标志着卡塔尔已发展成为体育旅游中心。此后,卡塔尔又成功举办了多次大型国际体育赛事,并最终历史性地举办了 2022 年世界杯足球赛。随着卡塔尔成功申办 2027 年国际篮联篮球杯和 2030 年亚运会等即将举行的赛事,这一轨迹仍在继续。尽管此前申办 2016 年和 2020 年奥运会和残奥会未获成功,但卡塔尔仍致力于维护其卓越的主办遗产。本研究旨在探讨成功举办奥运会的关键因素及其对主办国的广泛影响。本研究通过对以往赛事的深入研究,包括与 2022 年、2018 年和 2014 年国际足联世界杯的比较分析,旨在确定共同的关键指标及其对当地社区的影响。通过辨别这些要素,本研究致力于为举办大型体育赛事、应对挑战和利用支持因素制定路线图。研究成果将提供前瞻性议程和建议,旨在加强卡塔尔作为具有竞争力的国际体育旅游目的地的战略定位。对于像卡塔尔这样的有抱负的国家来说,这些大型体育赛事是产生超越赛事本身的可持续影响的催化剂。
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引用次数: 0
Improving environmental sustainability in Hospitality and Tourism: the key strategies 提高酒店与旅游业的环境可持续性:关键战略
Pub Date : 2024-03-11 DOI: 10.34190/ictr.7.1.2129
Mónica Oliveira, Susana Silva, Cândida Silva
The Hotel and Tourism Industry has experienced profound changes in recent years and has been one of the sectors most affected by COVID-19.  With the return of tourist activity, many companies went back to their normal routines, but the sector has changed dramatically. Tourists have new expectations, needs, and priorities, and sustainability is the one that is most emphasised, particularly when it comes to excessive water consumption, misuse of energy, and poorly utilised waste. The industry has a unique opportunity to recognise the importance of sustainability and define strategies to guarantee customer satisfaction, in symbiosis with environmental concerns and the preservation of the planet for future generations. This study aims to characterise the good strategies and practices for environmental sustainability in Hospitality and Tourism, namely in terms of energy, water, and waste. The purpose is to present the procedures and processes that lead to greater sustainability performance and to accomplish this a focus group was organised, with 2 hospitality stakeholders, 2 environmental groups stakeholders, and 2 VET (Vocational Education and Training) stakeholders, to discuss and identify the main factors directly related to the excessive use of water and energy and the poor treatment of waste and ranked by the participants. The meeting was done face-to-face, lasted 3 hours, and was based on their expertise and good practices. The Hospitality and Tourism Industry is conscious of its ecological footprint, namely in terms of energy efficiency, water conservation, and waste management. Considering energy, some examples were given such as electricity-saving practices, using LED bulbs, occupancy sensors, and automatic light controls. With respect to water, it is mandatory to install low-slip faucets and shower heads, reduce laundry and cleaning, and recycle water that can be reused for irrigation or toilet flushing, reducing the use of fresh water. The research presented contributions to the growing Knowledge on this topic, and the findings propose a straightforward guide for managers in the Hospitality and Tourism industry. Further research is endorsed to reinforce the value of environmental sustainability and to involve a greater range of stakeholders with different profiles in the sector.  
酒店和旅游业近年来经历了深刻的变化,是受 COVID-19 影响最大的行业之一。 随着旅游活动的恢复,许多公司又回到了正常的工作状态,但该行业已经发生了巨大的变化。游客有了新的期望、需求和优先事项,而可持续发展是其中最被强调的一项,尤其是在过度耗水、滥用能源和废物利用不当方面。旅游业面临着一个独特的机遇,可以认识到可持续发展的重要性,并制定战略,在保证客户满意度的同时,关注环境问题,为子孙后代保护地球。本研究旨在从能源、水和废物等方面,描述酒店与旅游业环境可持续发展的良好战略和实践。为实现这一目标,组织了一个焦点小组,由 2 名酒店业利益相关者、2 名环保团体利益相关者和 2 名 VET(职业教育与培训)利益相关者参加,讨论并确定与过度使用水和能源以及废物处理不当直接相关的主要因素,并由参与者进行排名。会议是面对面进行的,持续了 3 个小时,并以他们的专业知识和良好做法为基础。酒店和旅游业意识到其生态足迹,即在能源效率、节水和废物管理方面。在能源方面,与会者列举了一些例子,如节电做法、使用 LED 灯泡、占用传感器和自动灯光控制。在节水方面,必须安装低滑水龙头和淋浴喷头,减少洗衣和清洁,回收可重复用于灌溉或冲洗厕所的水,从而减少淡水的使用。这项研究为不断增长的有关这一主题的知识做出了贡献,研究结果为酒店和旅游业的管理者提供了一个简单明了的指南。为加强环境可持续性的价值,并让更多不同行业的利益相关者参与进来,我们建议开展进一步的研究。
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引用次数: 0
Bridging the Gap Between Legitimacy and Neutralisation Strategies in Sustainability Reporting 弥合可持续发展报告中合法性与中性化战略之间的差距
Pub Date : 2024-03-11 DOI: 10.34190/ictr.7.1.2075
Eljas Johansson
Amid global sustainability challenges, such as climate change, companies operating in different industries face increasing demands for accountability and transparency. To meet these demands, sustainability reporting (SR) has become a mainstream business practice in communicating companies’ positive and negative sustainability impacts. This short paper aims to increase our understanding of how companies may release negative information while seeking to maintain their legitimacy. For this purpose, the paper bridges the gap between legitimacy strategies, impression management and neutralisation techniques by reviewing their associated literature. The nature of neutralisation techniques and how organisations use them in the SR context is underexplored by scholars. Finally, the paper presents prospective discussions of an ongoing study that examines negative sustainability disclosure in the tourism transportation context, namely the airlines.
在气候变化等全球可持续发展挑战面前,各行各业的公司面临着越来越多的问责和透明度要求。为了满足这些要求,可持续发展报告(SR)已成为传播公司对可持续发展的正面和负面影响的主流商业实践。本短文旨在加深我们对公司如何在发布负面信息的同时寻求保持其合法性的理解。为此,本文通过回顾合法性战略、印象管理和中和技术之间的相关文献,在这三者之间架起了一座桥梁。学者们对中和技巧的性质以及企业如何在社会责任背景下使用这些技巧的研究还很不够。最后,本文对一项正在进行的研究进行了前瞻性讨论,该研究考察了旅游运输背景下的负面可持续发展信息披露,即航空公司。
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引用次数: 0
Aspects of Ecosystem Approach in Governing a Tourism Destination 管理旅游目的地的生态系统方法的各个方面
Pub Date : 2024-03-11 DOI: 10.34190/ictr.7.1.1991
Rositsa Röntynen
This theoretical study offers an extensive exploration of the ecosystem approach to tourism destination management. Ecosystems have gained prominence in contemporary discourse across various domains, including business and the academic world. The study examines tourism destinations through the lens of a business ecosystem, shedding light on the intricate interplay of elements within such ecosystems. For this purpose, first, the concept of a business ecosystem is defined and delimitated, laying the foundation for its application to the unique context of tourism destinations. Ecosystems, both in biology and in business, are complex and spontaneous structures, which raises profound questions about the feasibility of managing an ecosystem, the responsible entities, and the methods entailed. This paper argues that rather than a traditional management approach, it is plausible to adopt a governance perspective when dealing with the tourism destination ecosystem. By synthesizing existing bibliographical data on the characteristics of the ecosystem, the roles and functions of actors in it, as well as unique attributes of tourism enriching the understanding of the ecosystem approach, the research concludes on the important aspects that could be used for successful governance. This study serves as the initial phase of a broader research endeavor, which overarching goal is to contribute to the socio-economic understanding of tourism management, casting it through the prism of business ecosystems by expanding on these foundational insights and conducting further empirical investigations on particular types of tourism.
这项理论研究对旅游目的地管理的生态系统方法进行了广泛探讨。生态系统在当代包括商业和学术界在内的各个领域的讨论中都占据了重要地位。本研究从商业生态系统的视角审视旅游目的地,揭示了此类生态系统中各要素之间错综复杂的相互作用。为此,首先要对商业生态系统的概念进行定义和界定,为将其应用于旅游目的地的独特环境奠定基础。无论是生物学还是商业生态系统,都是复杂的自发结构,这就对管理生态系统的可行性、责任主体和方法提出了深刻的问题。本文认为,与传统的管理方法相比,在处理旅游目的地生态系统时采用治理视角是可行的。通过综合有关生态系统的特征、参与者在其中的角色和功能以及丰富生态系统方法理解的旅游业独特属性的现有文献数据,本研究总结了可用于成功治理的重要方面。本研究是更广泛研究工作的初始阶段,其总体目标是通过扩展这些基础性见解并对特定类型的旅游业开展进一步的实证调查,从商业生态系统的角度,促进对旅游业管理的社会经济理解。
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引用次数: 0
Voluntourism in the Context of Community-Based Tourism, and Regenerative Tourism: A Theoretical Exploration Focusing on Responsibility 社区旅游和再生旅游背景下的志愿旅游:以责任为重点的理论探索
Pub Date : 2024-03-11 DOI: 10.34190/ictr.7.1.2019
Rositsa Röntynen, Minna Tunkkari-Eskelinen
The paper examines the theoretical interconnection between the concepts of voluntourism, community-based tourism, and regenerative tourism. Voluntourism, widely criticized for its implementations unethical towards local environment and community, is re-evaluated in the light of community-based and regenerative tourism principles including unequal power dynamics and questionable long-term benefits to host communities. This paper claims that re-imagining voluntourism within the framework of regenerative tourism offers a new perspective. Regenerative tourism, characterized by its commitment to restoring, revitalizing, and enhancing the wellbeing of both natural environments and local communities, can serve as a guiding principle for voluntourism programs. Community-based tourism is integral to this theoretical exploration, as it emphasizes local participation, cultural and natural preservation, and economic empowerment. When voluntourism aligns with community-based tourism principles, it shifts its focus from short-term, self-serving actions to responsible community-driven initiatives. By channelling the motivation and resources of volunteers towards community-led regenerative initiatives, voluntourism can contribute to positive, lasting impacts. Ethical reflection is done within the actors only. This paper is theoretical; however, its purpose is in the pragmatism of tourism concept development. It concludes to enhance the understanding of voluntourism's potential to transition from a problematic form of tourism to an ethical and responsible force for change. By reconciling voluntourism with the principles of regenerative tourism and community-based tourism, this paper aims to provide a theoretical foundation for the development of more responsible and sustainable tourism practices. In doing so, it strives to contribute to the theoretical knowledge surrounding alternative and socially sustainable tourism concepts.
本文探讨了志愿旅游、社区旅游和再生旅游概念之间的理论联系。志愿旅游因其在实施过程中对当地环境和社区的不道德行为而广受批评,本文根据基于社区的旅游和再生旅游原则,包括不平等的权力动态和对东道社区的长期利益的质疑,对志愿旅游进行了重新评估。本文认为,在再生旅游的框架内重新认识志愿旅游提供了一个新的视角。再生旅游的特点是致力于恢复、振兴和提高自然环境和当地社区的福祉,可以作为志愿旅游项目的指导原则。以社区为基础的旅游业是这一理论探索不可或缺的一部分,因为它强调当地参与、文化和自然保护以及经济赋权。当志愿旅游与社区旅游原则相一致时,它就会把重点从短期的、为自己服务的行动转移到负责任的、由社区推动的行动上来。通过将志愿者的积极性和资源用于社区主导的再生活动,志愿旅游可以产生积极、持久的影响。道德反思只在行动者内部进行。本文是理论性的,但其目的在于旅游概念发展的实用性。它的结论是要加强对志愿旅游潜力的理解,使其从一种有问题的旅游形式转变为一种有道德和负责任的变革力量。通过协调志愿旅游与再生旅游和社区旅游的原则,本文旨在为发展更负责任和更可持续的旅游实践提供理论基础。在此过程中,本文努力为围绕替代性和社会可持续旅游概念的理论知识做出贡献。
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引用次数: 0
Impact of the Pandemic on Event Tourism: The Resilience of Japanese Pop Culture Events 流行病对活动旅游的影响:日本流行文化活动的复原力
Pub Date : 2024-03-11 DOI: 10.34190/ictr.7.1.2029
F. Severino, Francisco Silva
Using a theoretical framework that recognises the pervasive impact of the COVID-19 pandemic on global tourism and events, this study examines the unique complexities of Japanese pop culture events. These events, characterised by their ability to attract large audiences, especially enthusiastic youth, have traditionally flourished through interpersonal interactions. This discrepancy between the interactive nature of events and pandemic-induced measures has necessitated fundamental changes in event management strategies. However, pandemic responses and restrictions contrasted sharply with the nature of these events, posing significant challenges for event organisers. This study analyses qualitative data from seven semi-structured interviews with Japanese theme researchers, journalists, and representatives of the main events on the theme in four countries.  The pandemic crisis clearly affected Japanese pop culture events, which were among the most frequently suspended. The interviewees believe that it is easy to return to the normalcy of face-to-face events because the audience for these events is predominantly young and enthusiastic, but this requires adaptations and the care that each country demands. This research sheds light on both the difficulties and setbacks that Japanese pop culture events face, as well as their ability to endure and adjust in response to difficult circumstances. By shedding insight into the complex dynamics and demographic characteristics of these events, it also enables event organisers and policymakers to develop strategies to facilitate the safe and successful recovery of similar events in the future. In addition to connecting with other studies in the event sector, this research contributes to the body of knowledge needed to develop effective responses to unforeseen obstacles by shedding light on exceptional events and their potential resilience pathways.
本研究采用的理论框架认识到了 COVID-19 大流行病对全球旅游业和活动的普遍影响,研究了日本流行文化活动的独特复杂性。这些活动的特点是能够吸引大量观众,尤其是热情洋溢的年轻人,传统上通过人际互动蓬勃发展。活动的互动性与大流行病引发的措施之间的这种差异使得活动管理策略必须做出根本性的改变。然而,大流行病的应对措施和限制与这些活动的性质形成了鲜明对比,给活动组织者带来了巨大挑战。本研究分析了对日本主题研究人员、记者和四个国家主要主题活动代表进行的七次半结构式访谈的定性数据。 大流行病危机明显影响了日本的流行文化活动,这些活动是最常被中止的活动之一。受访者认为,恢复面对面活动的正常状态很容易,因为这些活动的受众主要是年轻人和热心人,但这需要适应和每个国家所要求的谨慎。这项研究揭示了日本流行文化活动所面临的困难和挫折,以及它们在困难情况下的忍耐和调整能力。通过深入了解这些活动的复杂动态和人口特征,研究还有助于活动组织者和政策制定者制定战略,促进今后类似活动的安全和成功恢复。除了与活动领域的其他研究相联系之外,这项研究还通过揭示特殊活动及其潜在的恢复途径,为制定有效应对意外障碍所需的知识体系做出了贡献。
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引用次数: 0
Experiential marketing and purchase intention of ecotourism experiences - Z-Generation case 体验式营销与生态旅游体验的购买意向 - Z 世代案例
Pub Date : 2024-03-11 DOI: 10.34190/ictr.7.1.2042
Sónia Nogueira, Marília Durão, L. Pacheco, Makhabbat Ramazanova, João Carvalho
Consumers are more willing to invest in experiences with relaxation and stress reduction. Tourism, a pivotal driver of the economy, and its associated activities hold significant potential for experiential marketing. It is particularly evident in the growing interest of tourists in natural settings and experiences related to nature, fostering an environment conducive to the expansion of ecotourism. Consequently, an exploratory study was conducted with the following research question: How does experiential marketing relate to consumer satisfaction, loyalty, word-of-mouth, and intention to purchase ecotourism experiences, explicitly focusing on Generation Z? - The results indicate positive correlations between experiential marketing and satisfaction constructs, consequently establishing a link between satisfaction, loyalty, word-of-mouth promotion, and purchase intention. Thus, the findings provide valuable insights into the behaviors of ecotourism consumers and how experiential marketing can facilitate the development of more effective marketing strategies to enhance tourist satisfaction.
消费者更愿意为放松和减压的体验投资。旅游业是推动经济发展的重要力量,其相关活动为体验式营销提供了巨大的潜力。游客对自然环境和与自然有关的体验越来越感兴趣,这一点尤其明显,这为扩大生态旅游创造了有利环境。因此,我们围绕以下研究问题开展了一项探索性研究:体验式营销与消费者的满意度、忠诚度、口碑以及购买生态旅游体验的意向有什么关系?- 研究结果表明,体验式营销与满意度之间存在正相关关系,从而在满意度、忠诚度、口碑宣传和购买意向之间建立了联系。因此,研究结果为了解生态旅游消费者的行为以及体验式营销如何促进制定更有效的营销策略以提高游客满意度提供了宝贵的见解。
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引用次数: 0
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International Conference on Tourism Research
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