Entrepreneurship stands as a pivotal force in our modern landscape, with an array of business opportunities beckoning young individuals. It is imperative that institutions, enterprises, and decision-makers recognize and harness the entrepreneurial potential of the youth. In an age defined by technological advancements and innovation, young people are uniquely equipped to seize these opportunities. Many of the emerging businesses in today's knowledge-driven society bear testament to this phenomenon, a fact underscored by the ongoing global crisis. In South Africa, the cultural and creative industry shines as a beacon of economic potential, ranking among the most vibrant sectors. Given this backdrop, it is prudent to explore avenues for nurturing enterprises within the realm of culture, creativity, fashion, and tourism. Furthermore, it is essential to consider the roles of educational institutions in offering incentives and support for the initiatives of young entrepreneurs venturing into these domains. These institutions play a crucial role in dismantling the obstacles that often hinder the smooth establishment and development of such enterprises. This paper significantly contributes to the existing body of knowledge by presenting empirical evidence that aligns with entrepreneurial motivation theory, albeit in a more specific context: the entrepreneurship of fashion clothing. Furthermore, it offers insights into the formulation of a fashion and clothing entrepreneurship curriculum, as perceived by university students specializing in clothing and textile studies. This research not only sheds light on the motivations of aspiring fashion entrepreneurs but also informs the design of educational programs that can better equip them to navigate this competitive landscape.
{"title":"Entrepreneurship, Tourism, Local Fashion, and Curriculum Development: A South African study","authors":"Sweta Patnaik","doi":"10.34190/ictr.7.1.2168","DOIUrl":"https://doi.org/10.34190/ictr.7.1.2168","url":null,"abstract":"Entrepreneurship stands as a pivotal force in our modern landscape, with an array of business opportunities beckoning young individuals. It is imperative that institutions, enterprises, and decision-makers recognize and harness the entrepreneurial potential of the youth. In an age defined by technological advancements and innovation, young people are uniquely equipped to seize these opportunities. Many of the emerging businesses in today's knowledge-driven society bear testament to this phenomenon, a fact underscored by the ongoing global crisis. In South Africa, the cultural and creative industry shines as a beacon of economic potential, ranking among the most vibrant sectors. Given this backdrop, it is prudent to explore avenues for nurturing enterprises within the realm of culture, creativity, fashion, and tourism. Furthermore, it is essential to consider the roles of educational institutions in offering incentives and support for the initiatives of young entrepreneurs venturing into these domains. These institutions play a crucial role in dismantling the obstacles that often hinder the smooth establishment and development of such enterprises. This paper significantly contributes to the existing body of knowledge by presenting empirical evidence that aligns with entrepreneurial motivation theory, albeit in a more specific context: the entrepreneurship of fashion clothing. Furthermore, it offers insights into the formulation of a fashion and clothing entrepreneurship curriculum, as perceived by university students specializing in clothing and textile studies. This research not only sheds light on the motivations of aspiring fashion entrepreneurs but also informs the design of educational programs that can better equip them to navigate this competitive landscape.\u0000\u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"137 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140251499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
João Ferreira do Rosário, F. Severino, Sandra Nunes, Zélia Raposo Santos, T. Costa, M. Calisto
Pull factors, the attributes of a specific location, matter in tourism. These factors encompass the distinctive characteristics and alluring features that attract tourists to a destination, their importance and performance influencing the decision-making process and overall experience. A clear comprehension of this concept is crucial for destinations' economic vitality as they compete for tourists and strive for economic expansion and employment prospects. Indeed, an in-depth knowledge of these factors' importance and performance underscores the need for regions to adjust their approach to evolving tourist preferences. This adaptation is crucial to fostering responsible and sustainable tourism practices that safeguard cultural and natural resources. However, besides learning about the factors considered critical by tourists to visit a location, it is paramount to analyse how they evaluate the performance of each of these factors while staying there.This study focuses on the Lisbon Metropolitan Area (LMA), Portugal, and the findings will provide essential insights into destination competitiveness, sustainable tourism development, and the creation of unique travel experiences. As a destination that gained popularity, attracting tourists from all over the world, it is necessary to comprehend the specific factors that contribute to this vibrant region's allure and how it performs regarding them. The research will use the Importance-Performance Analysis to make data interpretation accessible and suggest relevant measures to improve competitiveness based on optimising the allocation of resources among the various factors/attributes analysed. The research incorporates numerous criteria categories, including historical significance, urban appeal, natural scenery, culinary experiences, cultural heritage, and aspects like streets' cleanliness, transport availability, or health emergency infrastructures. The study's conclusions will impact Lisbon region's (LMA) tourism and destination management. By understanding what factors are more important for tourists that visit the area and their evaluation of the performance of each of these factors, stakeholders can improve marketing, infrastructure, and the visitors' experience to promote sustainable development and maintain Lisbon's standing as a top tourist destination for rewarding and enlightening experiences. Relevant data is also provided to inform future tourism initiatives. This study adds to the academic discussion of location competitiveness and unique travel experiences.
{"title":"An Importance–Performance Analysis Approach to a Tourism Destination: the Case of Lisbon Metropolitan Area, Portugal","authors":"João Ferreira do Rosário, F. Severino, Sandra Nunes, Zélia Raposo Santos, T. Costa, M. Calisto","doi":"10.34190/ictr.7.1.2098","DOIUrl":"https://doi.org/10.34190/ictr.7.1.2098","url":null,"abstract":"\u0000Pull factors, the attributes of a specific location, matter in tourism. These factors encompass the distinctive characteristics and alluring features that attract tourists to a destination, their importance and performance influencing the decision-making process and overall experience. A clear comprehension of this concept is crucial for destinations' economic vitality as they compete for tourists and strive for economic expansion and employment prospects. Indeed, an in-depth knowledge of these factors' importance and performance underscores the need for regions to adjust their approach to evolving tourist preferences. This adaptation is crucial to fostering responsible and sustainable tourism practices that safeguard cultural and natural resources. However, besides learning about the factors considered critical by tourists to visit a location, it is paramount to analyse how they evaluate the performance of each of these factors while staying there.This study focuses on the Lisbon Metropolitan Area (LMA), Portugal, and the findings will provide essential insights into destination competitiveness, sustainable tourism development, and the creation of unique travel experiences. As a destination that gained popularity, attracting tourists from all over the world, it is necessary to comprehend the specific factors that contribute to this vibrant region's allure and how it performs regarding them. The research will use the Importance-Performance Analysis to make data interpretation accessible and suggest relevant measures to improve competitiveness based on optimising the allocation of resources among the various factors/attributes analysed. The research incorporates numerous criteria categories, including historical significance, urban appeal, natural scenery, culinary experiences, cultural heritage, and aspects like streets' cleanliness, transport availability, or health emergency infrastructures. The study's conclusions will impact Lisbon region's (LMA) tourism and destination management. By understanding what factors are more important for tourists that visit the area and their evaluation of the performance of each of these factors, stakeholders can improve marketing, infrastructure, and the visitors' experience to promote sustainable development and maintain Lisbon's standing as a top tourist destination for rewarding and enlightening experiences. Relevant data is also provided to inform future tourism initiatives. This study adds to the academic discussion of location competitiveness and unique travel experiences.\u0000","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"78 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140254774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Originally funded and experienced by millionaires and billionaires willing to spend hundreds of thousands or even millions for an extreme adventure where previously only explorers and scientists previously dared to go, extreme environment (i.e. polar, tundra, desert, space, space analog, deep ocean, mountaineering, nuclear meltdown sites etc.) tourism is becoming more common allowing more people to be exposed to increased dangers and risks that such tourists will be exposed to. Some of those risks might be relatively minor such as possibly minor motion sickness. Other risks, however, could include serious injury, such as in the case of the Titan submarine which imploded on a tour to the Titanic in June 2023, death. The disaster, caused primarily by cost cutting measures and disregard of the danger from the company running the tour, which caused all 5 people on board to be killed instantaneously. This presentation and paper will expand on previously published work on the medical and ethical dilemmas of space tourism as well as include an additional focus on tourism to other extreme environments including the neonate industry of space analog tourism where individuals pay to participate in a space analog mission at a hefty fee while potentially contributing or disrupting the legitimate scientific research going on such missions while still exposing themselves to additional risk which they might be unsuited for. Further, this will discuss a few of the lesser known risks and concerns that have come more recently to light as well as a discussion as to not only if adults should be able to ethically, morally, and legally consent for their children during these high risk activities but whether or not, given the human brain does not fully develop until a person is in their mid-20s, how old should a person be in order to adequately understand and appropriately balance the risks and requirements of an extremely dangerous environment and be able to fully consent to the tourism venture’s risks.
{"title":"Ethical and Medical Dilemmas of Extreme Tourism","authors":"Melvin Marsh","doi":"10.34190/ictr.7.1.2154","DOIUrl":"https://doi.org/10.34190/ictr.7.1.2154","url":null,"abstract":"Originally funded and experienced by millionaires and billionaires willing to spend hundreds of thousands or even millions for an extreme adventure where previously only explorers and scientists previously dared to go, extreme environment (i.e. polar, tundra, desert, space, space analog, deep ocean, mountaineering, nuclear meltdown sites etc.) tourism is becoming more common allowing more people to be exposed to increased dangers and risks that such tourists will be exposed to. Some of those risks might be relatively minor such as possibly minor motion sickness. Other risks, however, could include serious injury, such as in the case of the Titan submarine which imploded on a tour to the Titanic in June 2023, death. The disaster, caused primarily by cost cutting measures and disregard of the danger from the company running the tour, which caused all 5 people on board to be killed instantaneously. This presentation and paper will expand on previously published work on the medical and ethical dilemmas of space tourism as well as include an additional focus on tourism to other extreme environments including the neonate industry of space analog tourism where individuals pay to participate in a space analog mission at a hefty fee while potentially contributing or disrupting the legitimate scientific research going on such missions while still exposing themselves to additional risk which they might be unsuited for. Further, this will discuss a few of the lesser known risks and concerns that have come more recently to light as well as a discussion as to not only if adults should be able to ethically, morally, and legally consent for their children during these high risk activities but whether or not, given the human brain does not fully develop until a person is in their mid-20s, how old should a person be in order to adequately understand and appropriately balance the risks and requirements of an extremely dangerous environment and be able to fully consent to the tourism venture’s risks.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"135 28","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140251376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The hospitality sector is struggling with a generalized shortage of manpower to cope with the post-pandemic economic recovery. Furthermore, the work-life balance has become a very important issue when it comes to choose a place to work. This has been creating huge constraints in the hospitality industry in running and/or developing new businesses due to lack of qualified human resources. Considering the importance of this sector in the Portuguese economy, it is of paramount importance to better understand the origin of such constraints and how businesses can adapt to a new labour market reality. An exploratory study was conducted to understand how restaurant opening hours, as a top-level management decision, affects the work-life balance in the industry thus contributing to enrich the attractiveness of the jobs offered. To develop the study two groups of restaurants were studied. The first group is comprised of limited opening-hours restaurants, and the second group (as a control group), a non-limited opening hours restaurant. Semi-structured interviews were conducted with proprietors and/or top-level managers to ascertain how the decision on opening hours was weighed in the work-life balance concerns and what are the most important managerial implications, business profitability impacts, and staff retention indicators. Preliminary results seem to indicate that restaurant opening hours are one important top-level management decisions and the work-life balance has played a crucial role in the definition of the business model of the studied restaurants. By choosing limited opening hours, managers are able to schedule staff much easier and respect, as much as possible their work-life balance which then contributes to a more stable and motivated workforce. The results also show that this is only possible because restaurants manage to be profitable within the limited opening hours period. Further studies should be conducted to better understand how these new business model approaches could be used in larger-scale restaurants with non-limited opening hours.
{"title":"Human Resources Management and the Impact of the Restaurant Opening Hours: An Exploratory Study","authors":"Daniel Azevedo, Susana Silva","doi":"10.34190/ictr.7.1.2150","DOIUrl":"https://doi.org/10.34190/ictr.7.1.2150","url":null,"abstract":"The hospitality sector is struggling with a generalized shortage of manpower to cope with the post-pandemic economic recovery. Furthermore, the work-life balance has become a very important issue when it comes to choose a place to work. This has been creating huge constraints in the hospitality industry in running and/or developing new businesses due to lack of qualified human resources. Considering the importance of this sector in the Portuguese economy, it is of paramount importance to better understand the origin of such constraints and how businesses can adapt to a new labour market reality. An exploratory study was conducted to understand how restaurant opening hours, as a top-level management decision, affects the work-life balance in the industry thus contributing to enrich the attractiveness of the jobs offered. To develop the study two groups of restaurants were studied. The first group is comprised of limited opening-hours restaurants, and the second group (as a control group), a non-limited opening hours restaurant. Semi-structured interviews were conducted with proprietors and/or top-level managers to ascertain how the decision on opening hours was weighed in the work-life balance concerns and what are the most important managerial implications, business profitability impacts, and staff retention indicators. Preliminary results seem to indicate that restaurant opening hours are one important top-level management decisions and the work-life balance has played a crucial role in the definition of the business model of the studied restaurants. By choosing limited opening hours, managers are able to schedule staff much easier and respect, as much as possible their work-life balance which then contributes to a more stable and motivated workforce. The results also show that this is only possible because restaurants manage to be profitable within the limited opening hours period. Further studies should be conducted to better understand how these new business model approaches could be used in larger-scale restaurants with non-limited opening hours.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"28 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140252545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The competitiveness of tourist destinations depends on their management and the role played by the actors in this activity. In this aspect, the study proposes, based on the review of research on the management of tourist destinations and public-private institutional collaboration networks, to demonstrate the feasibility of carrying out quantitative studies linking these two variables. The method of descriptive bibliographic review of the main databases was applied to find an approach to the most important research and studies on the subject. In the first place, qualitative inquiries directed to destination management and oriented to public and private networks from 2003 to 2022 were analyzed, observing the linkage between these two categories; where the importance of destination management for competitiveness is led by the different tourism stakeholders of the place, who through public-private networks optimize the performance of the locality. Secondly, quantitative cohort studies are presented where the variables of destination management and private public networks are analyzed from the dimensions and indicators for each one, evidencing that these two constructs lead to a relationship, proposing a model in which the factors of the authors Dwyer framed in the management of tourist destinations and that of Chiappa and Presenza channeled to private public networks are included. It is concluded the existence of a theoretical support on a linkage of these categories oriented to the qualitative and relational approach from the quantitative approach between destination management and private public networks, indicating that their study is relevant for the competitiveness of a tourist destination.
{"title":"Tourism Destination Management and Public-Private Partnership Networks: a Literature Review","authors":"Yesenia Aylen Serruto-Perea","doi":"10.34190/ictr.7.1.2153","DOIUrl":"https://doi.org/10.34190/ictr.7.1.2153","url":null,"abstract":"The competitiveness of tourist destinations depends on their management and the role played by the actors in this activity. In this aspect, the study proposes, based on the review of research on the management of tourist destinations and public-private institutional collaboration networks, to demonstrate the feasibility of carrying out quantitative studies linking these two variables. The method of descriptive bibliographic review of the main databases was applied to find an approach to the most important research and studies on the subject. In the first place, qualitative inquiries directed to destination management and oriented to public and private networks from 2003 to 2022 were analyzed, observing the linkage between these two categories; where the importance of destination management for competitiveness is led by the different tourism stakeholders of the place, who through public-private networks optimize the performance of the locality. Secondly, quantitative cohort studies are presented where the variables of destination management and private public networks are analyzed from the dimensions and indicators for each one, evidencing that these two constructs lead to a relationship, proposing a model in which the factors of the authors Dwyer framed in the management of tourist destinations and that of Chiappa and Presenza channeled to private public networks are included. It is concluded the existence of a theoretical support on a linkage of these categories oriented to the qualitative and relational approach from the quantitative approach between destination management and private public networks, indicating that their study is relevant for the competitiveness of a tourist destination.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"14 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140252575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The landscape of online hotel booking, particularly through online travel agencies (OTAs), witnessed a transformation during the COVID-19 pandemic. This shift triggered intense competition among OTA marketers. Interestingly, amidst this competitive environment, while causal predictive models exist that focus on moderate to high effects of major features on Price and hotel BI, the strategic impact of minor features has largely been overlooked. To address this gap, a frequency analysis involving a comprehensive sample of 63 OTAs identified four minor features. Subsequently, a partial least squares structural equation modeling approach explored 499 consumers’ perceptions. Two features were shown to be significant (COVID-19 Hygiene Label, Price Discount), with COVID-19 Hygiene Label mediating Price. However, Scarcity and Loyalty Program showed no direct or mediating effects. The model accounted for a strategic 29.8% R2. As COVID-19 is an ongoing recurring issue and preparation for future pandemics is prudent, the results provide valuable insights for OTA app developers aiming to gain additional predictive marginal performance advantages (i.e., .10 or greater). Implications and suggestions for future research are also offered.
在线酒店预订，尤其是通过在线旅行社（OTA）进行预订的情况在 COVID-19 大流行期间发生了转变。这一转变引发了 OTA 营销人员之间的激烈竞争。有趣的是，在这种竞争环境中，虽然存在一些因果预测模型，这些模型侧重于主要特征对价格和酒店 BI 的中高影响，但次要特征的战略影响却在很大程度上被忽视了。为了填补这一空白，我们对 63 家 OTA 进行了频率分析，确定了四种次要特征。随后，采用偏最小二乘法结构方程建模方法探讨了 499 位消费者的看法。结果表明，有两个特征具有显著性（COVID-19 卫生标签、价格折扣），其中 COVID-19 卫生标签对价格具有中介作用。然而，"稀缺性 "和 "忠诚度计划 "没有显示出直接或中介效应。该模型的 R2 为 29.8%。由于 COVID-19 是一个持续反复出现的问题，为未来的流行病做好准备是谨慎之举，因此研究结果为旨在获得更多边际性能预测优势（即 0.10 或更高）的 OTA 应用程序开发人员提供了有价值的见解。此外，还提出了未来研究的意义和建议。
{"title":"Preparing for Pandemics: Reflecting on the Impact of Strategic Elements in the COVID-19 Influenced Online Travel Agencies' Marketing Mix","authors":"Rifa F. Darmawan, John R. Baker","doi":"10.34190/ictr.7.1.2088","DOIUrl":"https://doi.org/10.34190/ictr.7.1.2088","url":null,"abstract":"The landscape of online hotel booking, particularly through online travel agencies (OTAs), witnessed a transformation during the COVID-19 pandemic. This shift triggered intense competition among OTA marketers. Interestingly, amidst this competitive environment, while causal predictive models exist that focus on moderate to high effects of major features on Price and hotel BI, the strategic impact of minor features has largely been overlooked. To address this gap, a frequency analysis involving a comprehensive sample of 63 OTAs identified four minor features. Subsequently, a partial least squares structural equation modeling approach explored 499 consumers’ perceptions. Two features were shown to be significant (COVID-19 Hygiene Label, Price Discount), with COVID-19 Hygiene Label mediating Price. However, Scarcity and Loyalty Program showed no direct or mediating effects. The model accounted for a strategic 29.8% R2. As COVID-19 is an ongoing recurring issue and preparation for future pandemics is prudent, the results provide valuable insights for OTA app developers aiming to gain additional predictive marginal performance advantages (i.e., .10 or greater). Implications and suggestions for future research are also offered.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140253184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Franklin Cordova-Buiza, Yesenia Aylen Serruto-Perea
The competitiveness of tourist destinations worldwide is of vital importance for any destination that wishes to develop and improve its positioning in the global, national and/or regional market, because the actors of tourist destinations are aware that the greater the number of tourists and tourist spending in the destination, the greater the economic development that directly and indirectly affects the different actors, the ultimate objective being to improve the quality of life of the people in the community. Therefore, this study focuses on carrying out a review of the scientific literature on the competitiveness of tourist destinations, with the objective of identifying the dimensions, factors and indicators used in the different models of destination competitiveness, which can be applied to a tourist destination at the present time and have greater clarity when evaluating it. In this sense, a bibliographic review of 40 scientific articles from Scopus and Science Direct published between 2000 and 2021 was carried out, of which 29 articles were selected based on the criteria of the proposed models of competitiveness of tourist destinations, factors and indicators used. The results of the study contemplate a theoretical framework of competitiveness in itself, the competitiveness of tourist destinations and the models of competitiveness of tourist destinations, making an analysis of the differences and similarities between them; likewise, indicators used to analyze the destination are presented, and finally, studies that have used these theories and models in different countries are presented. Finally, it is concluded that the theories of the competitiveness of tourist destinations that have most influenced these models have been those proposed by Ritchie and Crouch, and Dwyer and Kim, since they have between 7 and 9 factors in common and 57 indicators.
{"title":"The Competitiveness of Tourist Destinations: A Review of the Scientific Literature","authors":"Franklin Cordova-Buiza, Yesenia Aylen Serruto-Perea","doi":"10.34190/ictr.7.1.2146","DOIUrl":"https://doi.org/10.34190/ictr.7.1.2146","url":null,"abstract":"The competitiveness of tourist destinations worldwide is of vital importance for any destination that wishes to develop and improve its positioning in the global, national and/or regional market, because the actors of tourist destinations are aware that the greater the number of tourists and tourist spending in the destination, the greater the economic development that directly and indirectly affects the different actors, the ultimate objective being to improve the quality of life of the people in the community. Therefore, this study focuses on carrying out a review of the scientific literature on the competitiveness of tourist destinations, with the objective of identifying the dimensions, factors and indicators used in the different models of destination competitiveness, which can be applied to a tourist destination at the present time and have greater clarity when evaluating it. In this sense, a bibliographic review of 40 scientific articles from Scopus and Science Direct published between 2000 and 2021 was carried out, of which 29 articles were selected based on the criteria of the proposed models of competitiveness of tourist destinations, factors and indicators used. The results of the study contemplate a theoretical framework of competitiveness in itself, the competitiveness of tourist destinations and the models of competitiveness of tourist destinations, making an analysis of the differences and similarities between them; likewise, indicators used to analyze the destination are presented, and finally, studies that have used these theories and models in different countries are presented. Finally, it is concluded that the theories of the competitiveness of tourist destinations that have most influenced these models have been those proposed by Ritchie and Crouch, and Dwyer and Kim, since they have between 7 and 9 factors in common and 57 indicators.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"16 S1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140253188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Eunice Lopes, J. Simões, Eunice Duarte, Ana Pacheco, Rúben Loureiro
Recognition of the potential of film tourism was manifested by deepening knowledge of this market, given the cultural and tourist dynamics developed, but also through the creation of new tourism products specific to this sector. Film tourism, that is, the tourist activity associated with cinema and television, has been of increasing interest for the promotion of territories. In contemporary times, the interconnections between tourism, space, and media have generated interest, recognizing the occurrence of a distinct type of behaviour, activity, and tourist experience associated with this tourist segment that, through creativity, is manifested in academic entrepreneurship. The parameters of film tourism are multidimensional, generating territorial impacts, but also opportunities and challenges associated with the management and marketing of tourist destinations. Film tourism must be looked at, not only from a demand perspective but also from a supply perspective. This is because cinematographic tourism developed from opportunities generated by cinema understood in this study as an agent that induces travel to cultural and tourist destinations. In this study, carried out geographically in the centre of Portugal, the aim is to present a case study related to cinematographic tourism through the mapping of filming and scenarios where film scenes were recorded in heritage resources, in their relationship with the enhancement of cultural and tourist experience. The main objectives of this study include an approach to film tourism as a factor of entrepreneurship in the territory and verifying the importance of film scenarios in heritage resources as factors of attractiveness and cultural and tourist enjoyment. To achieve both objectives, a quantitative analysis was carried out on residents of a territory where film scenes were recorded. The conclusions identify that the recording of filmic scenes encourages interest in heritage and cultural spaces, with a greater dynamization of these spaces for tourist appropriation and, in turn, the incentive to the creative process and territorial entrepreneurship.
{"title":"Film Tourism, Creative Process and Territorial Entrepreneurship","authors":"Eunice Lopes, J. Simões, Eunice Duarte, Ana Pacheco, Rúben Loureiro","doi":"10.34190/ictr.7.1.1983","DOIUrl":"https://doi.org/10.34190/ictr.7.1.1983","url":null,"abstract":"Recognition of the potential of film tourism was manifested by deepening knowledge of this market, given the cultural and tourist dynamics developed, but also through the creation of new tourism products specific to this sector. Film tourism, that is, the tourist activity associated with cinema and television, has been of increasing interest for the promotion of territories. In contemporary times, the interconnections between tourism, space, and media have generated interest, recognizing the occurrence of a distinct type of behaviour, activity, and tourist experience associated with this tourist segment that, through creativity, is manifested in academic entrepreneurship. The parameters of film tourism are multidimensional, generating territorial impacts, but also opportunities and challenges associated with the management and marketing of tourist destinations. Film tourism must be looked at, not only from a demand perspective but also from a supply perspective. This is because cinematographic tourism developed from opportunities generated by cinema understood in this study as an agent that induces travel to cultural and tourist destinations. In this study, carried out geographically in the centre of Portugal, the aim is to present a case study related to cinematographic tourism through the mapping of filming and scenarios where film scenes were recorded in heritage resources, in their relationship with the enhancement of cultural and tourist experience. The main objectives of this study include an approach to film tourism as a factor of entrepreneurship in the territory and verifying the importance of film scenarios in heritage resources as factors of attractiveness and cultural and tourist enjoyment. To achieve both objectives, a quantitative analysis was carried out on residents of a territory where film scenes were recorded. The conclusions identify that the recording of filmic scenes encourages interest in heritage and cultural spaces, with a greater dynamization of these spaces for tourist appropriation and, in turn, the incentive to the creative process and territorial entrepreneurship.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"37 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140253466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media marketing is increasingly seen as one of the main ways of communicating with consumers, platforms where visual content is the main form of communication, such as Instagram. The human brain is programmed to not only pay attention to individual resources, but also to the stories that these resources tell. Stories allow humans to relate, inspire, motivate, and often be persuaded, because they mix information with emotion. In marketing, this concept of storytelling focuses mainly on details of a brand's branding. Therefore, although content shared on social networks can reach a large audience, that same content can be abandoned in the same instant, and so marketers must consciously create content that is relevant and interesting to their target audience, that tells the story of the brand and that engage the target audience with the brand. The presence of hotel units on social media, particularly Instagram, is increasingly seen as one of the main tools in the hotel industry's digital strategy. This exploratory study evaluates the role of visual marketing by analyzing how it can impact the performance of Instagram posts from a five-star hotel group brand in the city of Porto, Portugal. 77 Instagram posts were analyzed according to the following categories: day of the week of publication, content creator, engagement dimensions (number of likes, number of comments and number of hashtags), presence of people, topic, visual content analysis method (objects identified and predominant tone), color (description of color and tone) and finally, storytelling (the presence of storytelling in the publication and the type of story). The Google Vision API platform was used to analyze the visual content and color of all the publications collected. This study reveals that hotels should analyze the colors, type of stories, photographic content and topics that have the most positive effect on consumers - making the most of the interaction with consumers, leading them to make a reservation at the hotel. In this sense, the main aspects of visual marketing that are most effective are suggested, in terms of color, topic and storytelling, as well as identifying good visual marketing practices.
{"title":"Instagram as a Digital Marketing Tool of a Hotel Brand","authors":"Cândida Silva, Susana Silva, Ana Rodrigues","doi":"10.34190/ictr.7.1.2103","DOIUrl":"https://doi.org/10.34190/ictr.7.1.2103","url":null,"abstract":"Social media marketing is increasingly seen as one of the main ways of communicating with consumers, platforms where visual content is the main form of communication, such as Instagram. The human brain is programmed to not only pay attention to individual resources, but also to the stories that these resources tell. Stories allow humans to relate, inspire, motivate, and often be persuaded, because they mix information with emotion. In marketing, this concept of storytelling focuses mainly on details of a brand's branding. Therefore, although content shared on social networks can reach a large audience, that same content can be abandoned in the same instant, and so marketers must consciously create content that is relevant and interesting to their target audience, that tells the story of the brand and that engage the target audience with the brand. The presence of hotel units on social media, particularly Instagram, is increasingly seen as one of the main tools in the hotel industry's digital strategy. This exploratory study evaluates the role of visual marketing by analyzing how it can impact the performance of Instagram posts from a five-star hotel group brand in the city of Porto, Portugal. 77 Instagram posts were analyzed according to the following categories: day of the week of publication, content creator, engagement dimensions (number of likes, number of comments and number of hashtags), presence of people, topic, visual content analysis method (objects identified and predominant tone), color (description of color and tone) and finally, storytelling (the presence of storytelling in the publication and the type of story). The Google Vision API platform was used to analyze the visual content and color of all the publications collected. This study reveals that hotels should analyze the colors, type of stories, photographic content and topics that have the most positive effect on consumers - making the most of the interaction with consumers, leading them to make a reservation at the hotel. In this sense, the main aspects of visual marketing that are most effective are suggested, in terms of color, topic and storytelling, as well as identifying good visual marketing practices.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"19 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140253622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Porto is internationally renowned for its hospitality. A city that knows how to welcome, a tourist destination that excels in hospitality, according to the opinion of millions of tourists who visit us every year. Tourism, on its side, has become increasingly specialised to respond to a growing demand for unique, sustainable and accessible experiences for everyone. In recent years we have been faced with the demands of different and new markets. According to a study by Booking.com, 54% of travellers in 2023 will choose to travel as a family, with the aim of reuniting the various members. This multi-generational market is very challenging as it includes different age groups in the same group with different motivations and needs, needs that can be special. In addition, physical and mental disabilities are increasingly present, such as limited or reduced mobility, visual and/or hearing impairments, learning difficulties caused by long-term illnesses, in a general way, target public with specific needs to which the tourist offer must be adapted. These new demand requirements should therefore be considered a central point in the discussion of accessible and inclusive tourism. As the hotel industry is a fundamental pillar of tourism, there is an increasing need to rethink its approach in terms of offer.In this article we will present the Intercontinental Porto - Palácio das Cardosas Hotel as an example of this new way of looking at tourist services, making a significant contribution to affirming Porto as an accessible and inclusive destination.
波尔图的热情好客享誉全球。每年都有数百万游客到访波尔图，他们认为波尔图是一座热情好客的城市，是一个热情好客的旅游胜地。旅游业也日益专业化，以满足日益增长的对独特、可持续和人人都能获得的体验的需求。近年来，我们面临着不同的新市场需求。根据 Booking.com 的一项研究，2023 年将有 54% 的游客选择全家出游，目的是让不同成员团聚。这种多代同堂的市场非常具有挑战性，因为同一群体中的不同年龄段有着不同的动机和需求，而这些需求可能是特殊的。此外，身体和精神残疾也越来越多地出现，如行动不便或行动能力下降、视力和/或听力障碍、长期疾病导致的学习困难，总之，这些都是有特殊需求的目标公众，旅游产品必须适应他们的需求。因此，这些新的需求要求应被视为无障碍和包容性旅游讨论的中心点。在本文中，我们将以波尔图-卡多萨斯宫洲际酒店（Intercontinental Porto - Palácio das Cardosas Hotel）为例，介绍这种看待旅游服务的新方式，它为波尔图成为无障碍和包容性旅游目的地做出了重要贡献。
{"title":"Accessible and Inclusive Tourism: The Hotel Industry in Porto – The InterContinental Porto, Palácio das Cardosas","authors":"Ana Ferreira, Marta Villares","doi":"10.34190/ictr.7.1.2195","DOIUrl":"https://doi.org/10.34190/ictr.7.1.2195","url":null,"abstract":"Porto is internationally renowned for its hospitality. A city that knows how to welcome, a tourist destination that excels in hospitality, according to the opinion of millions of tourists who visit us every year. Tourism, on its side, has become increasingly specialised to respond to a growing demand for unique, sustainable and accessible experiences for everyone. In recent years we have been faced with the demands of different and new markets. According to a study by Booking.com, 54% of travellers in 2023 will choose to travel as a family, with the aim of reuniting the various members. This multi-generational market is very challenging as it includes different age groups in the same group with different motivations and needs, needs that can be special. In addition, physical and mental disabilities are increasingly present, such as limited or reduced mobility, visual and/or hearing impairments, learning difficulties caused by long-term illnesses, in a general way, target public with specific needs to which the tourist offer must be adapted. These new demand requirements should therefore be considered a central point in the discussion of accessible and inclusive tourism. As the hotel industry is a fundamental pillar of tourism, there is an increasing need to rethink its approach in terms of offer.In this article we will present the Intercontinental Porto - Palácio das Cardosas Hotel as an example of this new way of looking at tourist services, making a significant contribution to affirming Porto as an accessible and inclusive destination.","PeriodicalId":413105,"journal":{"name":"International Conference on Tourism Research","volume":"22 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140252569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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