Pub Date : 2022-06-24DOI: 10.15408/etk.v21i2.24653
Dio Alfarago, Azas Mabrur
This study provides information about the likelihood of the natureof fraud companies so that investors and stakeholders can makebetter decisions. The Beneish model and the fraud theory aretwo well-developed ideas for understanding fraud motivationsand detecting earnings manipulation in a corporation. Unlikeprevious studies using the fraud triangle, this study uses the latesttheory (the fraud hexagon) perspective to detect fraud actions.Thus, this study aims to examine the applicability of the fraudhexagon components in combination with the M-score fromthe Beneish model. Seventy-six manufacturing firms listed onIndonesia Stock Exchange from 2015 to 2019 were chosen assamples. The findings confirmed that enterprises with fraud tendto: be more financially stable, be more leveraged, have higherprofitability, have cooperation projects with the government, havemore related-party transactions, have more auditor changes, beless liquid, less changing directors, be less supervised, and lessdisplay CEO.’s picture.JEL Classification: K40, K42
{"title":"Do Fraud Hexagon Components Promote Fraud in Indonesia?","authors":"Dio Alfarago, Azas Mabrur","doi":"10.15408/etk.v21i2.24653","DOIUrl":"https://doi.org/10.15408/etk.v21i2.24653","url":null,"abstract":"This study provides information about the likelihood of the natureof fraud companies so that investors and stakeholders can makebetter decisions. The Beneish model and the fraud theory aretwo well-developed ideas for understanding fraud motivationsand detecting earnings manipulation in a corporation. Unlikeprevious studies using the fraud triangle, this study uses the latesttheory (the fraud hexagon) perspective to detect fraud actions.Thus, this study aims to examine the applicability of the fraudhexagon components in combination with the M-score fromthe Beneish model. Seventy-six manufacturing firms listed onIndonesia Stock Exchange from 2015 to 2019 were chosen assamples. The findings confirmed that enterprises with fraud tendto: be more financially stable, be more leveraged, have higherprofitability, have cooperation projects with the government, havemore related-party transactions, have more auditor changes, beless liquid, less changing directors, be less supervised, and lessdisplay CEO.’s picture.JEL Classification: K40, K42","PeriodicalId":41552,"journal":{"name":"Etikonomi","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46262688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-24DOI: 10.15408/etk.v21i2.21602
Tayaba Patel, H. Bakari
Leadership is a paramount factor in enhancing employee innovation and creativity. This study aims to test the impact of paternalistic leadership (PL) on employees’ innovative work behavior (IWB) and to check the mediating role of employee Psychological Safety (PS). Using positivistic philosophy and a deductive approach, this study has employed a convenience sampling technique to collect data through questionnaires from 317 employees working in the Textile and IT industries. Partial Least Square Structural equation modeling (PLS-SEM) is used to analyze the data. Findings suggest that psychological safety was positively related to innovative work behavior and psychological safety mediated this link. This study is among very few studies that have tested the paternalistic leadership style in the innovative context of Pakistan. A major contribution for practitioners is to know that paternalistic leadership will enhance employee innovative work behavior through psychological safety. Moreover, data from the textile and software industries also increased the relevance and originality of this study.JEL Classification: J24, J28, O31, L67, L86
{"title":"The Impact of Paternalistic Leadership on Innovative Work Behavior. A Test of Mediation Model.","authors":"Tayaba Patel, H. Bakari","doi":"10.15408/etk.v21i2.21602","DOIUrl":"https://doi.org/10.15408/etk.v21i2.21602","url":null,"abstract":"Leadership is a paramount factor in enhancing employee innovation and creativity. This study aims to test the impact of paternalistic leadership (PL) on employees’ innovative work behavior (IWB) and to check the mediating role of employee Psychological Safety (PS). Using positivistic philosophy and a deductive approach, this study has employed a convenience sampling technique to collect data through questionnaires from 317 employees working in the Textile and IT industries. Partial Least Square Structural equation modeling (PLS-SEM) is used to analyze the data. Findings suggest that psychological safety was positively related to innovative work behavior and psychological safety mediated this link. This study is among very few studies that have tested the paternalistic leadership style in the innovative context of Pakistan. A major contribution for practitioners is to know that paternalistic leadership will enhance employee innovative work behavior through psychological safety. Moreover, data from the textile and software industries also increased the relevance and originality of this study.JEL Classification: J24, J28, O31, L67, L86","PeriodicalId":41552,"journal":{"name":"Etikonomi","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48767920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
MSME business should be built based on circular economy (CE)-based business models. The purpose of this article is to presenta review of several articles that have been published in Scopusdiscussing the CE-based business model and MSMEs to findresearch gaps and future research agendas. It used some tools of thetheoretical assay, such as bibliometric analysis, systematic literaturereview, theory, context, and characteristic methodology (TCCM).The paper outlines all findings of analyzed literature about CE’sbusiness model applied by MSME in the Scopus document untilJune 2021. The findings of this study provided more high-qualityevidence about research and practical gaps regarding the CE-basedbusiness model and MSME, which needs more research focuseson market desirability in the future and more understanding ofinternal processes in MSME’s case studies. The implication of thisarticle is to provide a future research agenda based on a collectionof research gaps as a basis for empirical research.JEL Classification: L26, M10, Q56
{"title":"Circular Economy Business Models in the Micro, Small, and Medium Enterprises: A Review","authors":"Astadi Pangarso, Kristina Sisilia, Yahya Peranginangin","doi":"10.15408/etk.v21i2.24052","DOIUrl":"https://doi.org/10.15408/etk.v21i2.24052","url":null,"abstract":"MSME business should be built based on circular economy (CE)-based business models. The purpose of this article is to presenta review of several articles that have been published in Scopusdiscussing the CE-based business model and MSMEs to findresearch gaps and future research agendas. It used some tools of thetheoretical assay, such as bibliometric analysis, systematic literaturereview, theory, context, and characteristic methodology (TCCM).The paper outlines all findings of analyzed literature about CE’sbusiness model applied by MSME in the Scopus document untilJune 2021. The findings of this study provided more high-qualityevidence about research and practical gaps regarding the CE-basedbusiness model and MSME, which needs more research focuseson market desirability in the future and more understanding ofinternal processes in MSME’s case studies. The implication of thisarticle is to provide a future research agenda based on a collectionof research gaps as a basis for empirical research.JEL Classification: L26, M10, Q56","PeriodicalId":41552,"journal":{"name":"Etikonomi","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43852872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-24DOI: 10.15408/etk.v21i2.18677
Khairul Anwar Mohd Nor, Mohd Adib Ismail, Muhammad Hakimi Mohd Shafiai, K. Hasbullah, Mohd Noor Mohd Ali
Social exclusion among independent smallholders of the oil palm sector is a socioeconomic problem that is closely linked to the incidence of poverty and economic inequality. Although there are several Islamic banking institutions that provide micro credit to the farmers, but not received much response due to lack of attractiveness and non-competitive features especially to independent smallholder. Therefore, other channels like philanthropy are seen as an alternative for smallholder empowerment in the form of integration between zakat business capital, and business incubators as mechanisms to address these issues. The objective of this study is to examine the role of Islamic philanthropic instruments of zakat and waqf in addressing the problem. The methods used in this study are based on qualitative approach like research interviews, observations, written expert experiences, and research publications. The findings provide valuable insights for stakeholders into Islamic philanthropy role and the importance of exposure in improving ISH performance, which could help them in (re-) align their agricultural practices and formulating strategies for industry player’s guidance.JEL Classification: A13, G21, J24, Q02, Z12
{"title":"Islamic Philantropy Adaptation Towards Financial Social Exclusion Among Independen Oil Palm Smallholder","authors":"Khairul Anwar Mohd Nor, Mohd Adib Ismail, Muhammad Hakimi Mohd Shafiai, K. Hasbullah, Mohd Noor Mohd Ali","doi":"10.15408/etk.v21i2.18677","DOIUrl":"https://doi.org/10.15408/etk.v21i2.18677","url":null,"abstract":"Social exclusion among independent smallholders of the oil palm sector is a socioeconomic problem that is closely linked to the incidence of poverty and economic inequality. Although there are several Islamic banking institutions that provide micro credit to the farmers, but not received much response due to lack of attractiveness and non-competitive features especially to independent smallholder. Therefore, other channels like philanthropy are seen as an alternative for smallholder empowerment in the form of integration between zakat business capital, and business incubators as mechanisms to address these issues. The objective of this study is to examine the role of Islamic philanthropic instruments of zakat and waqf in addressing the problem. The methods used in this study are based on qualitative approach like research interviews, observations, written expert experiences, and research publications. The findings provide valuable insights for stakeholders into Islamic philanthropy role and the importance of exposure in improving ISH performance, which could help them in (re-) align their agricultural practices and formulating strategies for industry player’s guidance.JEL Classification: A13, G21, J24, Q02, Z12","PeriodicalId":41552,"journal":{"name":"Etikonomi","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45911542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-24DOI: 10.15408/etk.v21i2.25799
Feryal Amima Widadi, Bambang Subroto, A. Rahman
This study analyzes Tax Avoidance Mediated by InstitutionalOwnership as a Moderating Variable. The analytical methodused is Partial Least Square (PLS), with a sample of seventysevenfood and beverage manufacturing companies listed on theIDX for 2014 - 2020. The findings of this study show thatthin capitalization, profitability, and return on assets (ROA) ontax avoidance are influenced by institutional ownership. Thiscondition is one of the challenging issues to overcome in termsof tax avoidance for manufacturing companies in the food andbeverage sector of the food and beverage sector listed on theIndonesia Stock Exchange. The results of this study can be usedas a reference in making decisions for company owners andmanagers. Before investing their shares, investors will evaluatewhether tax avoidance by the company will provide benefits toovercome the tax burden or vice versa.JEL Classification: H26, E43, D24, G32
{"title":"Tax Avoidance Mediated by Constitutional Ownership as Moderating Variables","authors":"Feryal Amima Widadi, Bambang Subroto, A. Rahman","doi":"10.15408/etk.v21i2.25799","DOIUrl":"https://doi.org/10.15408/etk.v21i2.25799","url":null,"abstract":"This study analyzes Tax Avoidance Mediated by InstitutionalOwnership as a Moderating Variable. The analytical methodused is Partial Least Square (PLS), with a sample of seventysevenfood and beverage manufacturing companies listed on theIDX for 2014 - 2020. The findings of this study show thatthin capitalization, profitability, and return on assets (ROA) ontax avoidance are influenced by institutional ownership. Thiscondition is one of the challenging issues to overcome in termsof tax avoidance for manufacturing companies in the food andbeverage sector of the food and beverage sector listed on theIndonesia Stock Exchange. The results of this study can be usedas a reference in making decisions for company owners andmanagers. Before investing their shares, investors will evaluatewhether tax avoidance by the company will provide benefits toovercome the tax burden or vice versa.JEL Classification: H26, E43, D24, G32","PeriodicalId":41552,"journal":{"name":"Etikonomi","volume":"1 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41849293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-16DOI: 10.15408/etk.v21i1.22290
D. S. Koesoemasari, T. Haryono, Irwan Trinugroho, D. Setiawan
This research's main objective is to select profitable investment strategies with the presence of sentiment investors in emerging markets, with behavior bias-based portfolio methods. The sample of 114 companies traded daily on IDX was conducted over three years with weekly data. This study uses pairwise comparison and OLS. The research results show that contrarian strategies are more profitable than momentum. Investors benefit when mild conditions are optimistic and more significant when the conditions are pessimistic. This research proves that investor sentiment in the market can distort investor investment decisions, even using the behavior-bias method. Therefore, forming a portfolio will be more appropriate based on biased behavior because it facilitates investment decision-making.How to Cite:Koesoemasari, D.S.P., Haryono, T., Trinugroho, I., Setiawan, D. (2022). Investment Strategy Based on Bias and Investor Sentiment in Ememerging Market. Etikonomi, 21(1), 1-10. https://doi.org/10.15408/etk.v21i1.22290.
{"title":"Investment Strategy Based on Bias Behavior and Investor Sentiment in Emerging Markets","authors":"D. S. Koesoemasari, T. Haryono, Irwan Trinugroho, D. Setiawan","doi":"10.15408/etk.v21i1.22290","DOIUrl":"https://doi.org/10.15408/etk.v21i1.22290","url":null,"abstract":"This research's main objective is to select profitable investment strategies with the presence of sentiment investors in emerging markets, with behavior bias-based portfolio methods. The sample of 114 companies traded daily on IDX was conducted over three years with weekly data. This study uses pairwise comparison and OLS. The research results show that contrarian strategies are more profitable than momentum. Investors benefit when mild conditions are optimistic and more significant when the conditions are pessimistic. This research proves that investor sentiment in the market can distort investor investment decisions, even using the behavior-bias method. Therefore, forming a portfolio will be more appropriate based on biased behavior because it facilitates investment decision-making.How to Cite:Koesoemasari, D.S.P., Haryono, T., Trinugroho, I., Setiawan, D. (2022). Investment Strategy Based on Bias and Investor Sentiment in Ememerging Market. Etikonomi, 21(1), 1-10. https://doi.org/10.15408/etk.v21i1.22290.","PeriodicalId":41552,"journal":{"name":"Etikonomi","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49662754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-16DOI: 10.15408/etk.v21i1.22412
Muhammad Naeem, Hammad Ejaz Khan, Raza Ali
This study aims to conduct a bibliometric citation and content analysis of the scholarly literature on the behavior and dynamics of the exchange rate (5,295 articles) over the past 85 years between 1935-2020. This research identifies five different research streams such as (i) Dynamics of the exchange rate; (ii) Exchange rate volatility using the autoregressive model; (iii) Relationship between exchange rate and interest rate; (iv) Impact of exchange rate volatility on growth, trade, and investment; (v) Effects of exchange rate fluctuation on firms earning management. In addition to these research streams, the influential articles, authors, journals, organizations, and countries have been evaluated through network diagrams. Finally, sixteen future research questions have been developed through content analysis.How to Cite:Naeem, M., Khan, H. E., & Ali, R. (2022). Bibliometric Literature Review on Exchange Rate: A Future Research Agenda. Etikonomi 21(1), 41-54. https://doi.org/10.15408/etk.v21i1.22412.
{"title":"Bibliometrics Literature Revise on Exchange Rate: A Future Research Agenda","authors":"Muhammad Naeem, Hammad Ejaz Khan, Raza Ali","doi":"10.15408/etk.v21i1.22412","DOIUrl":"https://doi.org/10.15408/etk.v21i1.22412","url":null,"abstract":"This study aims to conduct a bibliometric citation and content analysis of the scholarly literature on the behavior and dynamics of the exchange rate (5,295 articles) over the past 85 years between 1935-2020. This research identifies five different research streams such as (i) Dynamics of the exchange rate; (ii) Exchange rate volatility using the autoregressive model; (iii) Relationship between exchange rate and interest rate; (iv) Impact of exchange rate volatility on growth, trade, and investment; (v) Effects of exchange rate fluctuation on firms earning management. In addition to these research streams, the influential articles, authors, journals, organizations, and countries have been evaluated through network diagrams. Finally, sixteen future research questions have been developed through content analysis.How to Cite:Naeem, M., Khan, H. E., & Ali, R. (2022). Bibliometric Literature Review on Exchange Rate: A Future Research Agenda. Etikonomi 21(1), 41-54. https://doi.org/10.15408/etk.v21i1.22412.","PeriodicalId":41552,"journal":{"name":"Etikonomi","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46452566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-16DOI: 10.15408/etk.v21i1.18968
Erum Shaikh, Waqas Ahmed Watto, Muhammad Nawaz Tunio
The study objective was to examine the role of psychological ownership as a mediator concerning organizational citizenship behavior and authentic leadership. A structured questionnaire was selected to gather primary data from 300 respondents of the telecom sector of Lahore; 263 questionnaires were selected valid. This research use employees of four different companies in the telecom sector as samples. This research uses correlation, independent sample t-test, and one-way ANOVA. The empirical result shows that authentic leadership positively relates to organizational citizenship behavior. According to the findings of this study, psychological ownership partially mediates the relationship between organizational citizenship behavior and authentic leadership among the employees of the telecommunication sector of Pakistan. The Implication of this study is limited to the telecom sector of Pakistan. How to Cite:Shaikh, E., Watto, W. A., & Tunio, M. N. (2022). Impact of Authentic Leadership on Organizational Citizenship Behavior by Using The Mediating Effect on Psychological Ownership. Etikonomi, 21(1), 89-102. https://doi.org/10.15408/etk.v21i1.18968.
本研究旨在探讨心理所有权在组织公民行为与真实领导之间的中介作用。选取了一份结构化问卷，从拉合尔电信行业的300名受访者中收集原始数据;选取有效问卷263份。本研究以电信行业四家不同公司的员工为样本。本研究采用相关性、独立样本t检验和单因素方差分析。实证结果显示，真实型领导与组织公民行为正相关。本研究发现，心理所有权在巴基斯坦电信部门员工组织公民行为与真实领导之间的关系中起部分中介作用。本研究的意义仅限于巴基斯坦的电信部门。引用方法:Shaikh, E.， Watto, W. A.， & tuunio, M. N.(2022)。真实领导对组织公民行为的影响:基于心理所有权的中介效应。生物工程学报，21(1)，89-102。https://doi.org/10.15408/etk.v21i1.18968。
{"title":"Impact of Authentic Leadership on Organizational Citizenship Behavior by Using The Mediating Effect of Psychological Ownership","authors":"Erum Shaikh, Waqas Ahmed Watto, Muhammad Nawaz Tunio","doi":"10.15408/etk.v21i1.18968","DOIUrl":"https://doi.org/10.15408/etk.v21i1.18968","url":null,"abstract":"The study objective was to examine the role of psychological ownership as a mediator concerning organizational citizenship behavior and authentic leadership. A structured questionnaire was selected to gather primary data from 300 respondents of the telecom sector of Lahore; 263 questionnaires were selected valid. This research use employees of four different companies in the telecom sector as samples. This research uses correlation, independent sample t-test, and one-way ANOVA. The empirical result shows that authentic leadership positively relates to organizational citizenship behavior. According to the findings of this study, psychological ownership partially mediates the relationship between organizational citizenship behavior and authentic leadership among the employees of the telecommunication sector of Pakistan. The Implication of this study is limited to the telecom sector of Pakistan. How to Cite:Shaikh, E., Watto, W. A., & Tunio, M. N. (2022). Impact of Authentic Leadership on Organizational Citizenship Behavior by Using The Mediating Effect on Psychological Ownership. Etikonomi, 21(1), 89-102. https://doi.org/10.15408/etk.v21i1.18968.","PeriodicalId":41552,"journal":{"name":"Etikonomi","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45151616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-16DOI: 10.15408/etk.v21i1.22302
Ikramuddin Junejo, J. Sohu, Ammarah Aijaz, Touseef Hussain Ghumro, Saad Hussain Shaikh, Allah Dino Seelro
This study aimed to examine the role of brand attitude in mediating the relationship between advertising appeal and brand emotion on purchase intention in the fast-food industry of Hyderabad, Pakistan. Primary data was gathered from customers and adopted standard questionnaires from previous studies. The total number of respondents was 150, and for the analysis of data, various statistical tests such as SPSS and AMOS were used to assess the hypothesis, including the Reliability test, Confirmatory Analysis, and Structural equation modeling. The current study's findings indicated a partial mediation effect of brand attitude between advertising appeal and brand emotion for purchase intention. This study helps develop marketing strategies to identify convenience in this field of emotional marketing. They did this by developing a model that reflects on pre-purchase decisions and effects of emotional appeal, feeling, and attitude towards a brand, especially for fast food consumers. For improved market share in the future, marketing organizations in Hyderabad, Pakistan these factors are considered for future marketing strategies. How to Cite:Junejo, I., Sohu, J. M., Aijaz, A., Ghumro, T. H., Shaikh, S. H., & Seelro, A. D. (2022). The Mediating Role of Brand Attitude for Purchase Intention: Empirical Evidence from Fast Food Industry. Etikonomi, 21(1), 103-112. https://doi.org/10.15408/etk.v21i1.22302.
{"title":"The Mediating Role of Brand Attitude for Purchase Intention: Empirical Evidence from Fast Food Industry in Pakistan","authors":"Ikramuddin Junejo, J. Sohu, Ammarah Aijaz, Touseef Hussain Ghumro, Saad Hussain Shaikh, Allah Dino Seelro","doi":"10.15408/etk.v21i1.22302","DOIUrl":"https://doi.org/10.15408/etk.v21i1.22302","url":null,"abstract":"This study aimed to examine the role of brand attitude in mediating the relationship between advertising appeal and brand emotion on purchase intention in the fast-food industry of Hyderabad, Pakistan. Primary data was gathered from customers and adopted standard questionnaires from previous studies. The total number of respondents was 150, and for the analysis of data, various statistical tests such as SPSS and AMOS were used to assess the hypothesis, including the Reliability test, Confirmatory Analysis, and Structural equation modeling. The current study's findings indicated a partial mediation effect of brand attitude between advertising appeal and brand emotion for purchase intention. This study helps develop marketing strategies to identify convenience in this field of emotional marketing. They did this by developing a model that reflects on pre-purchase decisions and effects of emotional appeal, feeling, and attitude towards a brand, especially for fast food consumers. For improved market share in the future, marketing organizations in Hyderabad, Pakistan these factors are considered for future marketing strategies. How to Cite:Junejo, I., Sohu, J. M., Aijaz, A., Ghumro, T. H., Shaikh, S. H., & Seelro, A. D. (2022). The Mediating Role of Brand Attitude for Purchase Intention: Empirical Evidence from Fast Food Industry. Etikonomi, 21(1), 103-112. https://doi.org/10.15408/etk.v21i1.22302.","PeriodicalId":41552,"journal":{"name":"Etikonomi","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43026409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-16DOI: 10.15408/etk.v21i1.22665
S. Siswanto, M. Masyhuri
The research originality is the use of organizational commitment variable as mediation and object of research in transportation start-up companies that have not been studied before. The objective of this research was to examine the mediating role of organizational commitment between job involvement and organizational citizenship behavior (OCB). This research is used to develop knowledge about human resource management in start-up companies with partner status. The partial least square structural equation modeling technique is used to test quantitative data and hypotheses. The result of this research is that organizational commitment does not mediate the effect of job involvement on organizational citizenship behavior. Furthermore, job involvement has a significant positive effect on OCB. This study also provides the practical implication that employees who have a high commitment do not make them work extra because the status as partners is very different, so further discussion is needed.How to Cite:Siswanto., & Masyhuri. (2022). Organizational Citizenship Behavior in Online Transportation Drivers: A Mediation Model. Etikonomi, 21(1), 113-126. https://doi.org/10.15408/etk.v21i1.22665.
{"title":"Organizational Citizenship Behavior in Online Transportation Drivers: A Mediation Model","authors":"S. Siswanto, M. Masyhuri","doi":"10.15408/etk.v21i1.22665","DOIUrl":"https://doi.org/10.15408/etk.v21i1.22665","url":null,"abstract":"The research originality is the use of organizational commitment variable as mediation and object of research in transportation start-up companies that have not been studied before. The objective of this research was to examine the mediating role of organizational commitment between job involvement and organizational citizenship behavior (OCB). This research is used to develop knowledge about human resource management in start-up companies with partner status. The partial least square structural equation modeling technique is used to test quantitative data and hypotheses. The result of this research is that organizational commitment does not mediate the effect of job involvement on organizational citizenship behavior. Furthermore, job involvement has a significant positive effect on OCB. This study also provides the practical implication that employees who have a high commitment do not make them work extra because the status as partners is very different, so further discussion is needed.How to Cite:Siswanto., & Masyhuri. (2022). Organizational Citizenship Behavior in Online Transportation Drivers: A Mediation Model. Etikonomi, 21(1), 113-126. https://doi.org/10.15408/etk.v21i1.22665. ","PeriodicalId":41552,"journal":{"name":"Etikonomi","volume":" ","pages":""},"PeriodicalIF":0.8,"publicationDate":"2022-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44107158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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