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Investigating Marketing Performance of Small Business in Kediri. Does the Role of Marketing Ambidexterity Matter? 调查吉打里小企业的营销业绩。营销灵活性的作用重要吗?
Pub Date : 2023-11-25 DOI: 10.55927/fjas.v2i11.6762
Nuril Aulia Munawaroh, S. Sudarmiatin, L. Wardana
The objective of this research is to investigate the correlation between the development of market knowledge and cross-functional marketing capabilities, along with the concept of marketing ambidexterity. It aims to evaluate the factors that impact marketing performance in the handicraft industry in Kediri, East Java.   The research methodology employed in this study is quantitative research and a sampling was carried out using a non-probability sampling technique using 102 samples. The findings of this study demonstrate that market knowledge has a direct impact on enhancing cross-functional marketing capabilities, market knowledge can drive direct marketing ambidexterity and marketing ambidexterity can drive marketing performance. Firms must possess the capability to execute ambidexterity practices and talents within their respective marketplaces to attain exceptional performance.
本研究的目的是调查市场知识的发展与跨职能营销能力之间的相关性,以及营销灵活性的概念。其目的是评估影响东爪哇克迪里(Kediri)手工艺品行业营销绩效的因素。 本研究采用的研究方法是定量研究,并使用非概率抽样技术对 102 个样本进行了抽样。研究结果表明,市场知识对提高跨职能营销能力有直接影响,市场知识可以推动直接营销的灵活性,而营销灵活性可以推动营销绩效。企业必须有能力在各自的市场中实施灵活应变的做法和才能,才能取得优异的业绩。
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引用次数: 0
Analysis of Decision Making to Add Fixed Assets to CV. Esamanta 为简历增加固定资产的决策分析。Esamanta
Pub Date : 2023-11-20 DOI: 10.55927/fjas.v2i11.6829
Marcia Judith Kopalit, Treesje Runtu, Natalia Y. T. Gerungai, Universitas Sam Ratulangi, Pengambilan Keputusan, Aktiva Tetap, Menyewa Membeli
Decision making is an important element in a company because it concerns what will be faced in the future. Activities to buy or rent fixed assets are carried out to expand the business sector so that consumer demand can be met optimally. The aim of this research is to analyze appropriate decision-making alternatives to be made to add fixed assets to CV. Esamanta. This research uses a descriptive research method with a qualitative approach by analyzing the facts that occur and the theories or regulations applied in the field. The research results show that CV. It is more profitable for Esamanta to choose the alternative of renting a vehicle compared to buying a vehicle. By renting a vehicle, the company can save costs of IDR. 44,609,850 in 2024 – 2028 or over the useful life of the vehicle according to company policy, which is 5 years.
决策是公司的一个重要因素,因为它关系到未来将面临的问题。购买或租用固定资产的活动是为了扩大业务范围,从而以最佳方式满足消费者的需求。本研究的目的是分析适当的决策备选方案,以便为简历增加固定资产。Esamanta.本研究采用描述性研究方法,通过分析发生的事实和该领域应用的理论或法规,进行定性研究。研究结果表明,CV.Esamanta 公司选择租赁车辆比购买车辆更有利可图。通过租用车辆,公司可在 20 年内节省 44,609,850 印尼盾的成本。在 2024 - 2028 年期间或根据公司政策车辆的使用寿命(5 年)内,可节省 44,609,850 印尼盾。
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引用次数: 0
The Influence of the Need for Self-Actualization, Personal Control and Interpersonal Communication on Employee Work Performance at the Regional Office of the Directorate General of Treasury of North Sulawesi Province 北苏拉威西省财政总局地区办事处员工的自我实现需要、个人控制和人际沟通对工作绩效的影响
Pub Date : 2023-11-12 DOI: 10.55927/fjas.v2i11.6757
Reyhan G. Miliano, Greis M. Sendow, Yunita Mandagie, Universitas Sam Ratulangi
This research aims to determine the influence of the need for self-actualization, personal control and interpersonal communication on work performance at the Office of the Directorate General of Treasury, North Sulawesi Province. Data collection carried out in this research used a questionnaire, with multiple linear analysis techniques. The questionnaire in this research is divided into two parts, the first contains information about the respondent's personal data and the second contains information about the research variables, namely Self-Actualization Needs, Personal Control, Interpersonal Communication, and Work Performance. This research uses a quantitative method. The sampling technique in this research uses a simple random sampling technique which is a random sampling technique. The results of this research found that self-actualization has a positive and significant effect on work performance, personal control has a positive and significant effect on work performance, and interpersonal communication has a positive and significant effect on work performance.
本研究旨在确定北苏拉威西省财政总局办公室的自我实现需求、个人控制和人际沟通对工作绩效的影响。本研究采用问卷调查和多元线性分析技术进行数据收集。本研究的问卷分为两部分,第一部分包含受访者的个人数据信息,第二部分包含研究变量信息,即自我实现需求、个人控制、人际沟通和工作绩效。本研究采用定量方法。本研究的抽样技术采用简单随机抽样技术,即随机抽样技术。研究结果发现,自我实现对工作绩效有积极而显著的影响,个人控制对工作绩效有积极而显著的影响,人际沟通对工作绩效有积极而显著的影响。
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引用次数: 0
The Influence of Work-Life Balance and Work Discipline on Employee Engagement Mediated by Employee Job Satisfaction at the BMKG Manado Geophysics and Climatology Station 以 BMKG 万鸦老地球物理和气候学站员工工作满意度为中介的工作-生活平衡和工作纪律对员工参与度的影响
Pub Date : 2023-11-12 DOI: 10.55927/fjas.v2i11.6742
Moh Dewa Sataruno, Irvan Trang, Jane Grace Poluan, Universitas Sam Ratulangi, Moh Dewa, Sataruno
This research aims to determine the influence of Work-Life Balance and Work Discipline on Employee Engagement which is mediated by Employee Job Satisfaction at the BMKG Manado Geophysics and Climatology Station. Using quantitative methods, the sampling technique is non-probability sampling and the technique is saturated (quantity) sampling. The results of this research found that Work Life-Balance was proven to have a significant influence on Employee Engagement at the BMKG Manado Geophysics and Climatology Station, Work Life-Balance was proven to have a positive influence on Employee Job Satisfaction at the BMKG Manado Geophysics and Climatology Station, Work Discipline with Employee Engagement can mediated by Employee Job Satisfaction at BMKG Manado Geophysics and Climatology Station, Work Discipline is proven to have a positive influence on Employee Engagement at BMKG Manado Geophysics and Climatology Station, Work Discipline is proven to have a positive influence on Job Satisfaction of BMKG Manado Geophysics and Climatology Station employees, Job Satisfaction is proven has a positive influence on Employee Engagement of the BMKG Manado Geophysics and Climatology Station.
本研究旨在确定万鸦老地球物理和气候学研究所(BMKG Manado Geophysics and Climatology Station)的工作与生活平衡(Work-Life Balance)和工作纪律(Work Discipline)对员工敬业度的影响,而员工敬业度又以员工工作满意度为中介。研究采用定量方法,抽样技术为非概率抽样,抽样技巧为饱和(数量)抽样。研究结果发现,在 BMKG 万鸦老地球物理和气候学站,工作生活平衡被证明对员工敬业度有显著影响;在 BMKG 万鸦老地球物理和气候学站,工作生活平衡被证明对员工工作满意度有积极影响;在 BMKG 万鸦老地球物理和气候学站,工作纪律与员工敬业度可以通过员工工作满意度进行调节、工作纪律被证明对 BMKG 万鸦老地球物理和气候学站的员工敬业度有积极影响,工作纪律被证明对 BMKG 万鸦老地球物理和气候学站员工的工作满意度有积极影响,工作满意度被证明对 BMKG 万鸦老地球物理和气候学站的员工敬业度有积极影响。
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引用次数: 0
The Influence of Tax Knowledge, Taxpayer Awareness and Trust in the Tax Authority on Taxpayer Compliance in Paying Rural and Urban Land and Building Taxes in Pusomaen District, Southeast Minahasa Regency 税收知识、纳税人意识和对税务机关的信任对 Minahasa 东南部 Pusomaen 区纳税人缴纳城乡土地和建筑税遵从度的影响
Pub Date : 2023-11-09 DOI: 10.55927/fjas.v2i11.6724
Ananda Pananginan, J. J. Sondakh, Robert Lambey, Universitas Sam, Ratulangi Manado, Pengaruh Pengetahuan Perpajakan, Kesadaran Wajib, Pajak, Kepercayaan Kepada, Otoritas Pajak, Terhadap Kepatuhan, Wajib Pajak, dalm Membayar, Pajak Bumi, D. Perdesaan, dan Perkotaan, di Kecamatan, Pusomaen Kabupaten, Minahasa Tenggara, Pengetahuan Perpajakan, Kepercayaan Pajak, Kepada Otoritas, Kepatuhan Wajib, PBB-P2 Pajak
This research aims to determine whether tax knowledge, taxpayer awareness and trust in the tax authorities have a positive and significant effect on taxpayer compliance in paying rural and urban land and building taxes (PBB-P2) in Pusomaen District, Southeast Minahasa Regency. The research method used in this research is a quantitative method. The number of samples used was 97 respondents using a sample collection method, namely probability sampling, using a simple random sample technique collected through a questionnaire (google form). The analytical method used is multiple linear regression analysis with the help of the SPSS application. The results of this research show that tax knowledge, taxpayer awareness and trust in the tax authorities have a positive and significant effect on taxpayer compliance in paying land and building taxes in Pusomaen District, Southeast Minahasa Regency.
本研究旨在确定税收知识、纳税人意识和对税务机关的信任是否对米纳哈萨东南地区普索马恩县的纳税人遵从缴纳城乡土地和建筑税(PBB-P2)有积极和显著的影响。本研究采用的是定量研究方法。采用的样本收集方法是概率抽样法,通过问卷(谷歌表格)收集简单随机抽样技术,样本数量为 97 名受访者。使用的分析方法是在 SPSS 应用程序的帮助下进行多元线性回归分析。研究结果表明,税收知识、纳税人意识和对税务机关的信任对米纳哈萨东南地区普索马恩县纳税人缴纳土地税和建筑税的遵从度有积极而显著的影响。
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引用次数: 0
The Effect of Clarity of Budget Targets and Decentralization on Regional Government Performance (Empirical Study at the Department of Industry and Trade, North Sulawesi Province) 预算目标的明确性和权力下放对地区政府绩效的影响(北苏拉威西省工业和贸易部的实证研究)
Pub Date : 2023-11-09 DOI: 10.55927/fjas.v2i11.6710
Wehara Mariana Sigar, David P. E. Saerang, Sonny Pangerapan, Universitas Sam Ratulangi, Wehara Mariana, Sigar, Kejelasan Sasaran, Anggaran, Desentralisasi Kinerja Pemerintah, Daerah
The aim of this research is to find out whether clarity of budget targets and decentralization have a partial and simultaneous effect on local government performance. This hypothesis was tested using the t test and f test. The research sample consisted of 31 employees, namely ASN in the Secretariat sector, Legal and Personnel Sub-Section, and Planning and Finance Sub-Section, and the Head of the Department of Industry and Trade. The research method uses a questionnaire with Likert scale measurements. The analytical method used is multiple linear regression analysis where the data analysis process is carried out using SPSS version 26 computer technology. The results of this research show that clarity of budget targets has a positive and significant effect on local government performance, while partial decentralization has no effect on performance. local government; Furthermore, clarity of budget targets and decentralization simultaneously influence regional government performance.
本研究旨在找出预算目标的明确性和权力下放是否对地方政府的绩效同时产生部分影响。本研究使用 t 检验和 f 检验对这一假设进行了检验。研究样本由 31 名雇员组成,即秘书处部门、法律和人事分科、计划和财务分科的助理秘 书长,以及工业和贸易部的负责人。研究方法是使用李克特量表进行问卷调查。使用的分析方法是多元线性回归分析,数据分析过程使用 SPSS 26 版计算机技术。研究结果表明,预算目标的清晰度对地方政府的绩效有积极而显著的影响,而部分权力下放对地方政府的绩效没有影响;此外,预算目标的清晰度和权力下放同时影响着地区政府的绩效。
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引用次数: 0
Utilization of Pandan Leaf Extract (Pandanus Amaryllifolius) in Edible Film Substitute for Ready-to-Brew Coffee Packaging and Gives the Taste of Pandan Coffee 在即饮咖啡包装的可食用薄膜替代品中利用扁豆叶提取物(Pandanus Amaryllifolius)并赋予扁豆咖啡的味道
Pub Date : 2023-11-06 DOI: 10.55927/fjas.v2i10.6378
St Aisyah, Khofifah Natsir, Reski Febyanti Rauf, Pendidikan Teknologi Pertanian
This study aims to determine the panelists' preference for coffee packaged with edible film, the level of microbial contamination, and the characteristics of the edible film. This study is a quantitative study (experimental) using a completely randomized design (CRD) consisting of 4 treatments with 3 replications, namely control, 5% pandan, 10% pandan, and 15% pandan. Parameters observed included hedonic tests (color, scent, taste, and texture), microbial contamination tests (Mold/Yeast), and Edible film characteristics. The data obtained from the results of this study were analyzed using SPSS software with the technique of analysis variance (ANOVA) followed by Duncan's further test. The results showed that the addition of 15% pandan extract was the most preferred edible film by panelists and the best treatment in inhibiting the growth of microbes on the edible film, as well as affecting the characteristics of the edible film (tensile strength, elongation, solubility, and thickness).
本研究旨在确定小组成员对使用可食用薄膜包装的咖啡的偏好、微生物污染水平以及可食用薄膜的特性。本研究是一项定量研究(实验),采用完全随机设计(CRD),包括 4 个处理 3 次重复,即对照组、5% 丹皮组、10% 丹皮组和 15%丹皮组。观察参数包括享乐测试(颜色、气味、味道和质地)、微生物污染测试(霉菌/酵母菌)和食用薄膜特性。研究结果的数据使用 SPSS 软件进行分析,采用方差分析(ANOVA)技术,然后进行邓肯进一步检验。结果表明,添加 15%的丹皮提取物是小组成员最喜欢的食用薄膜,也是抑制食用薄膜上微生物生长以及影响食用薄膜特性(拉伸强度、伸长率、溶解性和厚度)的最佳处理方法。
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引用次数: 0
The Influence of Discussion-Based Learning Methods on Student Learning Outcomes Class XI in the Fruit Plant Agribusiness Subject at SMK N 1 Mamasa, Mamasa Regency 讨论式学习方法对马马萨地区 SMK N 1 马马萨第十一班水果植物农业综合企业科目学生学习成果的影响
Pub Date : 2023-11-04 DOI: 10.55927/fjas.v2i10.6411
Sri Wahyu, Tudang, Muhammad Rais, Nurmila, Prodi Pendidikan, Teknologi Pertanian, FakultasTeknik, U. Negeri, Makassar, Universitas FakultasTeknik, Negeri Makassar
This research is classroom action research which aims to improve the learning outcomes of class XI students at ATPH SMKN 1 Mamasa. The independent variable in this research is a discussion-based learning method, while the dependent variable is the learning outcomes in the fruit crop agribusiness subject class XI ATPH Smkn 1 Mamasa. The population in this study were all students at SMKN 1 Mamasa, while the sample was 26 students, precisely in the ATPH class at SMKN 1 Mamasa. The research results show that discussion-based learning methods can improve student learning outcomes in fruit crop agribusiness subjects. In the first cycle the post-test average was 63.8%, while the second cycle post-test average was 80.7%. It can be concluded that the application of discussion-based learning methods can improve the learning outcomes of class XI ATPH SMKN 1 Mamasa students.
本研究是一项课堂行动研究,旨在提高 ATPH SMKN 1 Mamasa 第十一班学生的学习成绩。本研究的自变量是基于讨论的学习方法,而因变量是 ATPH SMKN 1 Mamasa 第十一班水果作物农业综合学科的学习成果。本研究的研究对象是 SMKN 1 Mamasa 的所有学生,而样本则是 SMKN 1 Mamasa ATPH 班的 26 名学生。研究结果表明,基于讨论的学习方法可以提高学生在水果作物农业综合学科的学习成果。在第一周期,后测平均成绩为 63.8%,而第二周期的后测平均成绩为 80.7%。由此可以得出结论,讨论式学习法的应用可以提高十一年级 ATPH SMKN 1 Mamasa 学生的学习成绩。
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引用次数: 0
HRM Strategy in Improving Employee Performance of PT. AICE Bangkalan 提高 PT.AICE Bangkalan
Pub Date : 2023-11-03 DOI: 10.55927/fjas.v2i10.6476
Maslahatun Kamilah, Siti Anisah, Khoirul Anam, Iriani Ismail, P. Manajemen, Fakultas Ekonomi, Dan Bisnis, Universitas Trunojoyo Madura, S. Manusia, Kinerja Pegawai, Sikap Kerja, yang Kooperatif
definition of human resource management is a system whose aim is to influence the behavior and attitudes of human resources to be able to provide maximum contribution in achieving organizational goals. Employee performance refers to the work results that have been achieved by an employee or group of individuals in accordance with the responsibilities and authority given to them. This includes various aspects such as the amount of work completed, quality of work, punctuality, workplace attendance, and cooperative work attitude. In this case, PT AICE Bangkalan has demonstrated a strong commitment to improving the performance of its employees through various HR management strategies that have been implemented. To ensure that HR management runs in accordance with predetermined plans and strategies, the company has formulated General Directorate & HR Program Targets as a guide in its implementation
人力资源管理的定义是一个系统,其目的是影响人力资源的行为和态度,使其能够为实现组织目标做出最大贡献。员工绩效是指一名员工或一组员工根据赋予他们的职责和权力所取得的工作成果。这包括完成的工作量、工作质量、准时性、工作场所出勤率和合作工作态度等各个方面。在这种情况下,PT AICE Bangkalan 公司通过实施各种人力资源管理战略,表现出了提高员工绩效的坚定决心。为确保人力资源管理按照预定计划和战略运行,公司制定了总局和人力资源计划目标,作为其实施的指南
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引用次数: 0
Skills Teacher Creativity in Overcoming Limited Learning Facilities at SMP Negeri 6 South Halmahera 在南哈马赫拉岛第六区(SMP Negeri 6 South Halmahera)克服学习设施有限问题的技能教师创造力
Pub Date : 2023-11-03 DOI: 10.55927/fjas.v2i10.6477
Jumrah Jamil, Stai Alkhairaat, Labuha Halmahera, Selatan, Sumber Daya, Dan Prasarana, Pembelajaran Keterampilan, Belum Memadai, Kondisi Prasarana, Kurang Baik, Sikap Kreatif
This research aims to examine and analyze Teacher Creativity Skills in Overcoming Limited Learning Facilities at SMP Negeri 6 South Halmahera. This paper was written using library research techniques. Reference materials used in this essay include published books and scientific publications. The purpose of this article is to learn how teachers at SMP Negeri 6 South Halmahera use their creativity to overcome classroom shortages. Findings According to research, 1) skills learning resources and infrastructure are inadequate; 2) the condition of the infrastructure is not good due to the age of the equipment; and 3) the teacher's creative attitude is shown by his ability to recognize problems and look for concepts in skills learning.
本研究旨在考察和分析南哈马赫拉省第六中学(SMP Negeri 6 South Halmahera)教师在克服有限学习设施方面的创造性技能。本文采用图书馆研究技术撰写而成。本文使用的参考资料包括已出版的书籍和科学出版物。本文的目的是了解南哈马赫拉第六中学(SMP Negeri 6 South Halmahera)的教师如何利用自己的创造力克服教室不足的问题。研究结果 根据研究,1)技能学习资源和基础设施不足;2)由于设备陈旧,基础设施状况不佳;3)教师的创造性态度体现在他认识问题和寻找技能学习概念的能力上。
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引用次数: 0
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Formosa Journal of Applied Sciences
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