Pub Date : 2023-06-01DOI: 10.22598/mt/2023.35.1.93
Elvin Sheak, S. Abdulrazak
{"title":"The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness","authors":"Elvin Sheak, S. Abdulrazak","doi":"10.22598/mt/2023.35.1.93","DOIUrl":"https://doi.org/10.22598/mt/2023.35.1.93","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114399391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-01DOI: 10.22598/mt/2023.35.1.77
Norzaidi Mohd Daud, Raja Nur Hannah Fatimah Raja Mohd Hashimb, Anis Irdina Yang Asri, Nurul Haslinda Mohd Azmaruza, Syed Amir Zakir Syed Azizi
{"title":"Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19","authors":"Norzaidi Mohd Daud, Raja Nur Hannah Fatimah Raja Mohd Hashimb, Anis Irdina Yang Asri, Nurul Haslinda Mohd Azmaruza, Syed Amir Zakir Syed Azizi","doi":"10.22598/mt/2023.35.1.77","DOIUrl":"https://doi.org/10.22598/mt/2023.35.1.77","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117125595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-01DOI: 10.22598/mt/2023.35.1.23
Elif Taşkın
{"title":"The Role of Store Environment Cues on Store Personality and Store Image","authors":"Elif Taşkın","doi":"10.22598/mt/2023.35.1.23","DOIUrl":"https://doi.org/10.22598/mt/2023.35.1.23","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130409818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-01DOI: 10.22598/mt/2023.35.1.57
Samar Billi Noaman, Mazen Jabbour, D. Range, L. Mataruna-dos-Santos
{"title":"Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon","authors":"Samar Billi Noaman, Mazen Jabbour, D. Range, L. Mataruna-dos-Santos","doi":"10.22598/mt/2023.35.1.57","DOIUrl":"https://doi.org/10.22598/mt/2023.35.1.57","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116582574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case","authors":"Danijel Bratina, A. Faganel","doi":"10.22598/mt/2023.35.1.7","DOIUrl":"https://doi.org/10.22598/mt/2023.35.1.7","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125814659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.22598/mt/2022.34.2.127
Maja Konečnik Ruzzier, Nuša Petek
{"title":"Investigating the Impact of Television Advertising and eWOM on Brand Equity Creation","authors":"Maja Konečnik Ruzzier, Nuša Petek","doi":"10.22598/mt/2022.34.2.127","DOIUrl":"https://doi.org/10.22598/mt/2022.34.2.127","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114826271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.22598/mt/2022.34.2.145
D. Jani, John Philemon Mwakyusa
Purpose – Despite a boom in consumer services sharing globally, a thorough understanding of the antecedents to customer satisfaction in emerging markets is yet to be achieved. This study tested the influence of sustainability, hedonic, utilitarian, and social benefits on satisfaction derived from and behavioral intention with regard to car-sharing services in Tanzania. Design/Methodology/Approach – A total of 614 cases was subjected to variance-based structural equation modeling based on self-administered structured questionnaires to test hypothesized relationships. A combination of FIMIX-PLS and POS-PLS was used to identify unobserved heterogeneity in the sample. Findings and implications – Hedonic, sustainability, and utilitarian benefits were found to have a statistically significant effect on satisfaction and behavioral intention of
{"title":"Sustainability, Hedonic, Utilitarian, and Social Benefits of Car Sharing: Evidence from Tanzania","authors":"D. Jani, John Philemon Mwakyusa","doi":"10.22598/mt/2022.34.2.145","DOIUrl":"https://doi.org/10.22598/mt/2022.34.2.145","url":null,"abstract":"Purpose – Despite a boom in consumer services sharing globally, a thorough understanding of the antecedents to customer satisfaction in emerging markets is yet to be achieved. This study tested the influence of sustainability, hedonic, utilitarian, and social benefits on satisfaction derived from and behavioral intention with regard to car-sharing services in Tanzania. Design/Methodology/Approach – A total of 614 cases was subjected to variance-based structural equation modeling based on self-administered structured questionnaires to test hypothesized relationships. A combination of FIMIX-PLS and POS-PLS was used to identify unobserved heterogeneity in the sample. Findings and implications – Hedonic, sustainability, and utilitarian benefits were found to have a statistically significant effect on satisfaction and behavioral intention of","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128308006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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