Pub Date : 2022-12-01DOI: 10.22598/mt/2022.34.2.191
Sunčana Piri Rajh
{"title":"Consumer Decision-Making Styles in the Digital Product Category","authors":"Sunčana Piri Rajh","doi":"10.22598/mt/2022.34.2.191","DOIUrl":"https://doi.org/10.22598/mt/2022.34.2.191","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124220991","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.22598/mt/2021.33.spec-issue.81
Ljiljana Božić
{"title":"Stavovi prema klimatskim promjenama i kupovina električnih automobila – primjer europskih potrošača","authors":"Ljiljana Božić","doi":"10.22598/mt/2021.33.spec-issue.81","DOIUrl":"https://doi.org/10.22598/mt/2021.33.spec-issue.81","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115209901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.22598/mt/2021.33.spec-issue.29
Gedas Kučinskas, Indrė Pikturnienė
Purpose – This paper aims to explore how consumers perceive price fairness when physical and digital books have different price levels, when they are priced equally, as well as when their content differs and how this affects the intention of consumers to buy and their willingness to pay. Methodology – Three experiments were conducted with different manipulations of the price level, including discounts and zero price with references to favorite vs. “anonymous” books, and different content. Findings and implications – The results demonstrate that, when it comes to an increase in price, a higher intention to buy and willingness to pay are attributable to physical to a greater extent than to digital books. The price fairness mediation effect is observed for digital books, leading to the conclusion that consumers are more sensitive to the prices of digital goods from a fairness perspective. Content effects were observed with regard to book purchase decisions: classic books are associ- ated with a higher intention to buy when in physical form. Limitations – Low procedural price fairness mediation effects could be attributed to small sample sizes. The Sažetak setting required respondents to think about their favorite content (book), thus attributing more value to it irrespective of the form, which diminished price fairness perception effects on purchase intention. Originality – The paper demonstrates the effects of price fairness on consumer intention to buy and will- ingness to pay for digital as opposed to physical books under different price presentation conditions, in terms of comparisons (one offer vs. both offers) and differenc- es in content (long, classic read vs. short, escapist read).
{"title":"Spremnost na kupovinu digitalnih i fizičkih knjiga: utjecaj percepcije cjenovne pravednosti na različite razine cijena i sadržaj knjiga","authors":"Gedas Kučinskas, Indrė Pikturnienė","doi":"10.22598/mt/2021.33.spec-issue.29","DOIUrl":"https://doi.org/10.22598/mt/2021.33.spec-issue.29","url":null,"abstract":"Purpose – This paper aims to explore how consumers perceive price fairness when physical and digital books have different price levels, when they are priced equally, as well as when their content differs and how this affects the intention of consumers to buy and their willingness to pay. Methodology – Three experiments were conducted with different manipulations of the price level, including discounts and zero price with references to favorite vs. “anonymous” books, and different content. Findings and implications – The results demonstrate that, when it comes to an increase in price, a higher intention to buy and willingness to pay are attributable to physical to a greater extent than to digital books. The price fairness mediation effect is observed for digital books, leading to the conclusion that consumers are more sensitive to the prices of digital goods from a fairness perspective. Content effects were observed with regard to book purchase decisions: classic books are associ- ated with a higher intention to buy when in physical form. Limitations – Low procedural price fairness mediation effects could be attributed to small sample sizes. The Sažetak setting required respondents to think about their favorite content (book), thus attributing more value to it irrespective of the form, which diminished price fairness perception effects on purchase intention. Originality – The paper demonstrates the effects of price fairness on consumer intention to buy and will- ingness to pay for digital as opposed to physical books under different price presentation conditions, in terms of comparisons (one offer vs. both offers) and differenc- es in content (long, classic read vs. short, escapist read).","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127210586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.22598/mt/2021.33.spec-issue.9
Maja Konečnik Ruzzier, Katja Terglav, Robert Kaše
{"title":"Interna komunikacija marke za transformaciju zaposlenika u šampione marke: uloga znanja i podudaranja vrijednosti","authors":"Maja Konečnik Ruzzier, Katja Terglav, Robert Kaše","doi":"10.22598/mt/2021.33.spec-issue.9","DOIUrl":"https://doi.org/10.22598/mt/2021.33.spec-issue.9","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128603820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-01DOI: 10.22598/mt/2021.33.spec-issue.67
Willian Feitosa, Carlos Eduardo Lourenço, Lígia H. Rezende, Noemi Saeki Sunago, Susana C. Silva
{"title":"Kvazieksperimentalni pristup analizi apela na seks i korištenja spola u oglašavanju – dokazi iz Brazila","authors":"Willian Feitosa, Carlos Eduardo Lourenço, Lígia H. Rezende, Noemi Saeki Sunago, Susana C. Silva","doi":"10.22598/mt/2021.33.spec-issue.67","DOIUrl":"https://doi.org/10.22598/mt/2021.33.spec-issue.67","url":null,"abstract":"","PeriodicalId":417929,"journal":{"name":"Market - Tržište","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128893199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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