Pub Date : 2021-01-01DOI: 10.3727/194341421x16213713588808
Raj has always been a fascinating study for the West. East was that mystical land of snake charmers and tight rope walkers, of bejewelled Maharajas riding on elephants and naked fakirs performing their rope tricks. It has been debated that the Orient was romanticized for the West’s own interests- to lure the West to the East, to make postings to India more palatable, to find charm in an alien culture and civilization. The present paper aims to explore how writings on the royal kitchen have added to the image of the exotic orient and inspired interest both in India and in the Indian cuisine.
{"title":"ROMANTICISING THE RAJ THROUGH TALES OF THE ROYAL KITCHENS","authors":"","doi":"10.3727/194341421x16213713588808","DOIUrl":"https://doi.org/10.3727/194341421x16213713588808","url":null,"abstract":"Raj has always been a fascinating study for the West. East was that mystical land of snake charmers and tight rope walkers, of bejewelled Maharajas riding on elephants and naked fakirs performing their rope tricks. It has been debated that the Orient was romanticized for the West’s own interests- to lure the West to the East, to make postings to India more palatable, to find charm in an alien culture and civilization. The present paper aims to explore how writings on the royal kitchen have added to the image of the exotic orient and inspired interest both in India and in the Indian cuisine.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74945680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.3727/194341421x16213644579319
It is commonly understood within the tourism industry that the longer term success of a destination depends on visitor loyalty. While there have been extensive scholarly investigations of destination loyalty, there has been minimal empirical examination of the most critical determinants of loyalty within a single integrated model, particularly in the context of cultural destinations. To bridge this gap, this study investigates the direct influence of five factors on destination loyalty; destination image, destination awareness, perceived risks, perceived quality, and perceived value. The authors also provide new evidence about these relationships, with a focus on Petra one of the world’s most popular cultural-oriented destinations. Using a purposive sampling method, a total of 708 surveys were collected from international tourists who visited Petra between April and June 2019. It was found that all antecedents apart from perceived risks, had a positive impact on destination loyalty. Apart from extending knowledge about destination loyalty, this study provides key implications for practitioners and proposes a future research agenda.
{"title":"DETERMINANTS OF LOYALTY IN CULTURAL DESTINATIONS: EVIDENCE FROM PETRA, JORDAN","authors":"","doi":"10.3727/194341421x16213644579319","DOIUrl":"https://doi.org/10.3727/194341421x16213644579319","url":null,"abstract":"It is commonly understood within the tourism industry that the longer term success of a destination depends on visitor loyalty. While there have been extensive scholarly investigations of destination loyalty, there has been minimal empirical examination of the most critical determinants of loyalty within a single integrated model, particularly in the context of cultural destinations. To bridge this gap, this study investigates the direct influence of five factors on destination loyalty; destination image, destination awareness, perceived risks, perceived quality, and perceived value. The authors also provide new evidence about these relationships, with a focus on Petra one of the world’s most popular cultural-oriented destinations. Using a purposive sampling method, a total of 708 surveys were collected from international tourists who visited Petra between April and June 2019. It was found that all antecedents apart from perceived risks, had a positive impact on destination loyalty. Apart from extending knowledge about destination loyalty, this study provides key implications for practitioners and proposes a future research agenda.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84007992","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.3727/194341421x16213644579300
Many potential destinations are rich in cultural resources. As cultural tourism becomes increasingly important for communities to showcase their cultural capital, it is vital to assess how cultural tourists can be better understood and serviced through planning and marketing to attract more international visitors. The marketing funnel process can help policymakers understand the critical components of tourists’ visiting behavior. The process conceptualizes the process of how a consumer purchases a product or service from awareness through to purchase. We augment this marketing funnel process by also noting the importance of post-consumption evaluation: the likelihood to recommend. Cultural heritage tourism is an important feature of India’s tourism. Murshidabad, a district of West Bengal, India, situated on the bank of Bhagirathi River, is 220 kilometres away from the State capital, Kolkata. Murshidabad has a large number of cultural resources, both tangible and intangible. The study explores the cultural resources and their potential availability in Murshidabad. This will determine the scope of cultural heritage tourism development. This research assesses tourists’ awareness, visitation, and likelihood to recommend cultural heritage resources in Murshidabad. It also assesses residents’ perceptions towards cultural heritage tourism development as well as the community’s participation level in cultural tourism development. This research uses a quantitative method to sample both tourists and the local community. The findings reveal strong support for cultural tourism development among the local community and high willingness to recommend many cultural attractions, although promotion and awareness of some attractions can be improved.
{"title":"MARKETING CULTURAL TOURISM IN A DEVELOPING COUNTRY SETTINGS: THE CASE OF MURSHIDABAD, WEST BENGAL, INDIA","authors":"","doi":"10.3727/194341421x16213644579300","DOIUrl":"https://doi.org/10.3727/194341421x16213644579300","url":null,"abstract":"Many potential destinations are rich in cultural resources. As cultural tourism becomes increasingly important for communities to showcase their cultural capital, it is vital to assess how cultural tourists can be better understood and serviced through planning and marketing to attract more international visitors. The marketing funnel process can help policymakers understand the critical components of tourists’ visiting behavior. The process conceptualizes the process of how a consumer purchases a product or service from awareness through to purchase. We augment this marketing funnel process by also noting the importance of post-consumption evaluation: the likelihood to recommend. Cultural heritage tourism is an important feature of India’s tourism. Murshidabad, a district of West Bengal, India, situated on the bank of Bhagirathi River, is 220 kilometres away from the State capital, Kolkata. Murshidabad has a large number of cultural resources, both tangible and intangible. The study explores the cultural resources and their potential availability in Murshidabad. This will determine the scope of cultural heritage tourism development. This research assesses tourists’ awareness, visitation, and likelihood to recommend cultural heritage resources in Murshidabad. It also assesses residents’ perceptions towards cultural heritage tourism development as well as the community’s participation level in cultural tourism development. This research uses a quantitative method to sample both tourists and the local community. The findings reveal strong support for cultural tourism development among the local community and high willingness to recommend many cultural attractions, although promotion and awareness of some attractions can be improved.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79737504","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.3727/109830421x16191799471944
{"title":"NEW AGE TOURISM - CHALLENGES AND POSITIONING IN A CHANGING SOCIETY","authors":"","doi":"10.3727/109830421x16191799471944","DOIUrl":"https://doi.org/10.3727/109830421x16191799471944","url":null,"abstract":"<jats:p> </jats:p>","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82859095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.3727/109830421x16257465701954
The present study aims to examine the relationship between spiritual intelligence (SQ) and cultural intelligence (CQ) and measure their impacts on interpersonal communication skills on cultural tour guides in a religious complex in Iran via structural equation modeling (SEM). The results of the survey show that there is a positive and significant relationship between SQ and CQ. Also, we found that CQ has a significant effect on interpersonal communication skills. The effect of SQ on communication skills was not supported in this study.
{"title":"THE RELATIONSHIP BETWEEN CULTURAL INTELLIGENCE (CQ), SPIRITUAL INTELLIGENCE (SQ) AND INTERPERSONAL COMMUNICATION SKILLS: THE CASE OF CULTURAL TOUR GUIDES","authors":"","doi":"10.3727/109830421x16257465701954","DOIUrl":"https://doi.org/10.3727/109830421x16257465701954","url":null,"abstract":"The present study aims to examine the relationship between spiritual intelligence (SQ) and cultural intelligence (CQ) and measure their impacts on interpersonal communication skills on cultural tour guides in a religious complex in Iran via structural equation modeling (SEM). The results of the survey show that there is a positive and significant relationship between SQ and CQ. Also, we found that CQ has a significant effect on interpersonal communication skills. The effect of SQ on communication skills was not supported in this study.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73152252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.3727/109830421x16257465701927
Teaching in a different culture and environment is always a challenging issue. This may last from few months even to few years, depending upon the consequences of personal characteristics and environmental situations. Based on a personal experience, this paper investigates the possible cultural differences between the lecturer and students in a teaching environment and understanding how the student perceptions may gradually change and the student–lecturer interaction may evolve until the semester ends. In a methodological way, the conclusions were drawn out of a mixed–method approach that is composed of a personal observation of the lecturer (etic), and expressions, both verbal and written, and memories of other persons (students) within the same class (emic). In lights of Hofstede’s cultural dimensions, the study addresses a list of practical implications as the “lessons learned” – presumably the best way to cope with the challenges of teaching in a different culture.
{"title":"CHALLENGES OF TEACHING IN A DIFFERENT CULTURE: AN AUTO-ETHNOGRAPHIC STUDY","authors":"","doi":"10.3727/109830421x16257465701927","DOIUrl":"https://doi.org/10.3727/109830421x16257465701927","url":null,"abstract":"Teaching in a different culture and environment is always a challenging issue. This may last from few months even to few years, depending upon the consequences of personal characteristics and environmental situations. Based on a personal experience, this paper investigates the possible cultural differences between the lecturer and students in a teaching environment and understanding how the student perceptions may gradually change and the student–lecturer interaction may evolve until the semester ends. In a methodological way, the conclusions were drawn out of a mixed–method approach that is composed of a personal observation of the lecturer (etic), and expressions, both verbal and written, and memories of other persons (students) within the same class (emic). In lights of Hofstede’s cultural dimensions, the study addresses a list of practical implications as the “lessons learned” – presumably the best way to cope with the challenges of teaching in a different culture.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75927922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.3727/109830421x16345418234074
A. Aloudat, Saad Al-Saad
A key component of any destinations' culture is the country's indigenous population, including the indigenous tour guides who convey the indigenous experience to the tourists as they are mostly the only ones to be encountered at first hand by the tourists yet, their exceptional role is largely unmapped. This research aims to explore the experiences and perspectives of the indigenous tour guides on their cultural mediating role, specifically, in a cultural context in which the indigenous people are dominant, powerful in the society, and represent the majority of the local community.The research inquiry uses a qualitative approach employing key informants and semi-structured interviews. Purposive sampling was used to select participants from tour guides in Jordan. The findings are organized in two themes based on the related literature and the interviews transcripts. First, tour guides’ beliefs about their role as cultural mediators. Next, tour guides’ opinions about the influencing action they practice in their interpretation. The research emphasized the utmost exceptionality of the indigenous tour guides as innate cultural mediators revealing their influencing power of such mediation, in specific, in an oriental cultural setting. The research recommends considering the indigenous tour guides as key players in bridging the gaps between different cultures giving the fact that indigenous knowledge is acquired from being indigenous people. In addition, the research indicated that it is critical to recognise the quality of mediation they perform taking into account the accurate interpretation of the destination’s culture.
{"title":"INDIGENOUS TOUR GUIDES: INNATE INFLUENCERS OF CULTURAL MEDIATION","authors":"A. Aloudat, Saad Al-Saad","doi":"10.3727/109830421x16345418234074","DOIUrl":"https://doi.org/10.3727/109830421x16345418234074","url":null,"abstract":"A key component of any destinations' culture is the country's indigenous population, including the indigenous tour guides who convey the indigenous experience to the tourists as they are mostly the only ones to be encountered at first hand by the tourists yet, their exceptional role is largely unmapped. This research aims to explore the experiences and perspectives of the indigenous tour guides on their cultural mediating role, specifically, in a cultural context in which the indigenous people are dominant, powerful in the society, and represent the majority of the local community.The research inquiry uses a qualitative approach employing key informants and semi-structured interviews. Purposive sampling was used to select participants from tour guides in Jordan. The findings are organized in two themes based on the related literature and the interviews transcripts. First, tour guides’ beliefs about their role as cultural mediators. Next, tour guides’ opinions about the influencing action they practice in their interpretation. The research emphasized the utmost exceptionality of the indigenous tour guides as innate cultural mediators revealing their influencing power of such mediation, in specific, in an oriental cultural setting. The research recommends considering the indigenous tour guides as key players in bridging the gaps between different cultures giving the fact that indigenous knowledge is acquired from being indigenous people. In addition, the research indicated that it is critical to recognise the quality of mediation they perform taking into account the accurate interpretation of the destination’s culture.","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84314907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.3727/109830421x16257465701909
{"title":"BOOK REVIEW_HANDBOOK OF RESEARCH METHODS AND APPLICATIONS FOR MOBILITIES","authors":"","doi":"10.3727/109830421x16257465701909","DOIUrl":"https://doi.org/10.3727/109830421x16257465701909","url":null,"abstract":"<jats:p> </jats:p>","PeriodicalId":41836,"journal":{"name":"TOURISM CULTURE & COMMUNICATION","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74698035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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