Pub Date : 2022-12-01DOI: 10.53106/207308882022121502003
蔡佳靜 蔡佳靜, 謝筑君 Chia-Ching Karen Tsai, 鄭佳欣 鄭佳欣
本研究旨在探討於不同程度與類型之死亡威脅對消費者自我控制之影響，以自尊、自我偏誤為調節變項。研究採22因子設計，實驗一結果為：(1)死亡威脅對不健康食品購買意願有顯著影響；(2)高死亡威脅對不健康食品購買意願高於低死亡威脅之購買意願；(3)低自尊者在高死亡威脅下對不健康食品購買意願高於低死亡威脅；(4)高自尊者在高死亡威脅下對健康食品購買意願高於低死亡威脅。實驗二結果為：(1)自我偏誤對不健康食品購買意願具邊際顯著影響；(2)自我負向偏誤者對不健康食品購買意願高於自我正向偏誤者；(3)土石流死亡威脅下，自我負向偏誤者對購買不健康食品的意願高於自我正向偏誤者。 This study examines the effects of mortality salience on consumers’self-control. Two experiments were conducted with a 22 factorial design. The result of study 1 found that the morality salience has significantly effect on purchase intention of unhealthy food; while in high mortality salience. For purchase intention of unhealthy food is higher than low mortality salience. In high mortality salience, low self-esteem for purchasing intention of unhealthy food is significantly higher than high. In high self-esteem, high mortality salience causes significantly higher purchase intent of healthy food than low mortality salience; The result of study 2 found that self-bias causes marginally significant effect on purchase intention of unhealthy food, and self-negativity biased people’s purchase intention of unhealthy food is significantly higher than self-positivity biased people’s. In mudslide mortality salience, self- negativity biased people’s purchase intent of unhealthy food is significantly higher than self-positivity biased people’s.
本研究旨在探讨于不同程度与类型之死亡威胁对消费者自我控制之影响，以自尊、自我偏误为调节变项。研究采22因子设计，实验一结果为：(1)死亡威胁对不健康食品购买意愿有显著影响；(2)高死亡威胁对不健康食品购买意愿高于低死亡威胁之购买意愿；(3)低自尊者在高死亡威胁下对不健康食品购买意愿高于低死亡威胁；(4)高自尊者在高死亡威胁下对健康食品购买意愿高于低死亡威胁。实验二结果为：(1)自我偏误对不健康食品购买意愿具边际显著影响；(2)自我负向偏误者对不健康食品购买意愿高于自我正向偏误者；(3)土石流死亡威胁下，自我负向偏误者对购买不健康食品的意愿高于自我正向偏误者。 This study examines the effects of mortality salience on consumers’self-control. Two experiments were conducted with a 22 factorial design. The result of study 1 found that the morality salience has significantly effect on purchase intention of unhealthy food; while in high mortality salience. For purchase intention of unhealthy food is higher than low mortality salience. In high mortality salience, low self-esteem for purchasing intention of unhealthy food is significantly higher than high. In high self-esteem, high mortality salience causes significantly higher purchase intent of healthy food than low mortality salience; The result of study 2 found that self-bias causes marginally significant effect on purchase intention of unhealthy food, and self-negativity biased people’s purchase intention of unhealthy food is significantly higher than self-positivity biased people’s. In mudslide mortality salience, self- negativity biased people’s purchase intent of unhealthy food is significantly higher than self-positivity biased people’s.
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Pub Date : 2022-12-01DOI: 10.53106/207308882022121502006
高子荃 高子荃
本文採用事件研究法來檢驗防疫保單之亂對產物保險業股價的影響。本文定義兩個重要事件，一為2022年4月7日疫情指揮中心首次提出「從清零走向與病毒共存」的政策宣告，二為現金增資宣告。實證結果發現從清零走向與病毒共存之宣告存在正向效果，隱含經濟活動即將復甦，投資人已提前反應並持續看好至事件發生後第四天才收斂。收斂原因係事件發生後第五天投資人明確接收到「理賠從寬認定」的訊號並反應在股價上產生顯著超常負報酬。第二現金增資宣告效果對於擁有產物保險子公司之金控公司不存在，未引起恐慌。但對於專營再保險的公司以及大股東為汽車製造業的公司而言，現金增資宣告存在負向效果，但很快收斂。本文實證結果將有助分析未來類防疫保單出現時防疫政策改變對股價的影響，及作為未來投資決策參考方向。 This paper uses the event study to test the impact of the pandemic policy storm on the stock price of Taiwan property insurance industry. This study defines two important events, one is the policy announcement that the Epidemic Command Center first proposed “from zero to coexist with the virus” on April 7, 2022, and the second is the announcement of seasoned equity offerings. Empirical results found that there is a positive effect from the declaration of clearing to coexistence with the virus, implying that economic activities are about to recover, and investors have reacted in advance and continued to be optimistic until the fourth day after the event. The reason for the convergence is that on the fifth day after the event, the investor clearly received the signal of "claims leniency determination" and reflected a significant abnormal negative return on the stock price. The effect of the second seasoned equity offerings announcement does not exist for the financial holding company that owns a product insurance subsidiary, which does not cause panic. However, for companies specializing in reinsurance and companies whose major shareholders are in the automobile manufacturing industry, the seasoned equity offerings announced that there is a negative effect exists, but it will soon subside. The empirical results of this paper will help analyze the impact of changes in pandemic policies on stock prices when future pandemic policies appear, and serve as a reference direction for future investment decisions.
本文采用事件研究法来检验防疫保单之乱对产物保险业股价的影响。本文定义两个重要事件，一为2022年4月7日疫情指挥中心首次提出「从清零走向与病毒共存」的政策宣告，二为现金增资宣告。实证结果发现从清零走向与病毒共存之宣告存在正向效果，隐含经济活动即将复苏，投资人已提前反应并持续看好至事件发生后第四天才收敛。收敛原因系事件发生后第五天投资人明确接收到「理赔从宽认定」的讯号并反应在股价上产生显著超常负报酬。第二现金增资宣告效果对于拥有产物保险子公司之金控公司不存在，未引起恐慌。但对于专营再保险的公司以及大股东为汽车制造业的公司而言，现金增资宣告存在负向效果，但很快收敛。本文实证结果将有助分析未来类防疫保单出现时防疫政策改变对股价的影响，及作为未来投资决策参考方向。 This paper uses the event study to test the impact of the pandemic policy storm on the stock price of Taiwan property insurance industry. This study defines two important events, one is the policy announcement that the Epidemic Command Center first proposed “from zero to coexist with the virus” on April 7, 2022, and the second is the announcement of seasoned equity offerings. Empirical results found that there is a positive effect from the declaration of clearing to coexistence with the virus, implying that economic activities are about to recover, and investors have reacted in advance and continued to be optimistic until the fourth day after the event. The reason for the convergence is that on the fifth day after the event, the investor clearly received the signal of "claims leniency determination" and reflected a significant abnormal negative return on the stock price. The effect of the second seasoned equity offerings announcement does not exist for the financial holding company that owns a product insurance subsidiary, which does not cause panic. However, for companies specializing in reinsurance and companies whose major shareholders are in the automobile manufacturing industry, the seasoned equity offerings announced that there is a negative effect exists, but it will soon subside. The empirical results of this paper will help analyze the impact of changes in pandemic policies on stock prices when future pandemic policies appear, and serve as a reference direction for future investment decisions.
{"title":"防疫保單之亂對台灣產物保險業股價的影響","authors":"高子荃 高子荃","doi":"10.53106/207308882022121502006","DOIUrl":"https://doi.org/10.53106/207308882022121502006","url":null,"abstract":"\u0000 本文採用事件研究法來檢驗防疫保單之亂對產物保險業股價的影響。本文定義兩個重要事件，一為2022年4月7日疫情指揮中心首次提出「從清零走向與病毒共存」的政策宣告，二為現金增資宣告。實證結果發現從清零走向與病毒共存之宣告存在正向效果，隱含經濟活動即將復甦，投資人已提前反應並持續看好至事件發生後第四天才收斂。收斂原因係事件發生後第五天投資人明確接收到「理賠從寬認定」的訊號並反應在股價上產生顯著超常負報酬。第二現金增資宣告效果對於擁有產物保險子公司之金控公司不存在，未引起恐慌。但對於專營再保險的公司以及大股東為汽車製造業的公司而言，現金增資宣告存在負向效果，但很快收斂。本文實證結果將有助分析未來類防疫保單出現時防疫政策改變對股價的影響，及作為未來投資決策參考方向。\u0000 This paper uses the event study to test the impact of the pandemic policy storm on the stock price of Taiwan property insurance industry. This study defines two important events, one is the policy announcement that the Epidemic Command Center first proposed “from zero to coexist with the virus” on April 7, 2022, and the second is the announcement of seasoned equity offerings. Empirical results found that there is a positive effect from the declaration of clearing to coexistence with the virus, implying that economic activities are about to recover, and investors have reacted in advance and continued to be optimistic until the fourth day after the event. The reason for the convergence is that on the fifth day after the event, the investor clearly received the signal of \"claims leniency determination\" and reflected a significant abnormal negative return on the stock price. The effect of the second seasoned equity offerings announcement does not exist for the financial holding company that owns a product insurance subsidiary, which does not cause panic. However, for companies specializing in reinsurance and companies whose major shareholders are in the automobile manufacturing industry, the seasoned equity offerings announced that there is a negative effect exists, but it will soon subside. The empirical results of this paper will help analyze the impact of changes in pandemic policies on stock prices when future pandemic policies appear, and serve as a reference direction for future investment decisions.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125737081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.53106/207308882022121502005
張志向 張志向, 鄭淳云 鄭淳云
本研究旨在探討臺灣股市投資人如何反應嚴重特殊傳染性肺炎(COVID-19)及嚴重急性呼吸道症候群(SARS)的首例確診宣告。相異於偏重調查單一傳染病之股價效果的早期文獻，本研究調查COVID-19及SARS首例確診宣告對股票報酬率、交易量及報酬波動性的影響。我們的實證結果顯示COVID-19及SARS對於股東財富及股票交易頻率產生明顯的衝擊；此外，COVID-19首例確診宣告也導致投資人持股風險出現顯著的增加。總結而言，COVID-19對股市投資人決策的影響力是高於SARS。 This study aims to examine how investors in the Taiwanese stock market respond to the announcement of the first confirmed case of COVID-19 and SARS. Unlike earlier studies focusing on the share price effect of an infection, this study explores the influences of the first confirmed case of COVID-19 and SARS on the stock returns, trading volume and return volatility. Empirical results reveal that both COVID-19 and SARS have an important impact on the shareholder’s wealth and stock trading frequencies. Additionally, the announcement of the first confirmed case of COVID-19 increases significantly the risk of investing in shares. Overall, the influences of COVID-19 on the investor’s decision-making is greater than those of SARS.
本研究旨在探讨台湾股市投资人如何反应严重特殊传染性肺炎(COVID-19)及严重急性呼吸道症候群(SARS)的首例确诊宣告。相异于偏重调查单一传染病之股价效果的早期文献，本研究调查COVID-19及SARS首例确诊宣告对股票报酬率、交易量及报酬波动性的影响。我们的实证结果显示COVID-19及SARS对于股东财富及股票交易频率产生明显的冲击；此外，COVID-19首例确诊宣告也导致投资人持股风险出现显著的增加。总结而言，COVID-19对股市投资人决策的影响力是高于SARS。 This study aims to examine how investors in the Taiwanese stock market respond to the announcement of the first confirmed case of COVID-19 and SARS. Unlike earlier studies focusing on the share price effect of an infection, this study explores the influences of the first confirmed case of COVID-19 and SARS on the stock returns, trading volume and return volatility. Empirical results reveal that both COVID-19 and SARS have an important impact on the shareholder’s wealth and stock trading frequencies. Additionally, the announcement of the first confirmed case of COVID-19 increases significantly the risk of investing in shares. Overall, the influences of COVID-19 on the investor’s decision-making is greater than those of SARS.
{"title":"投資人如何反應嚴重急性呼吸道症候群和嚴重特殊傳染性肺炎？","authors":"張志向 張志向, 鄭淳云 鄭淳云","doi":"10.53106/207308882022121502005","DOIUrl":"https://doi.org/10.53106/207308882022121502005","url":null,"abstract":"\u0000 本研究旨在探討臺灣股市投資人如何反應嚴重特殊傳染性肺炎(COVID-19)及嚴重急性呼吸道症候群(SARS)的首例確診宣告。相異於偏重調查單一傳染病之股價效果的早期文獻，本研究調查COVID-19及SARS首例確診宣告對股票報酬率、交易量及報酬波動性的影響。我們的實證結果顯示COVID-19及SARS對於股東財富及股票交易頻率產生明顯的衝擊；此外，COVID-19首例確診宣告也導致投資人持股風險出現顯著的增加。總結而言，COVID-19對股市投資人決策的影響力是高於SARS。\u0000 This study aims to examine how investors in the Taiwanese stock market respond to the announcement of the first confirmed case of COVID-19 and SARS. Unlike earlier studies focusing on the share price effect of an infection, this study explores the influences of the first confirmed case of COVID-19 and SARS on the stock returns, trading volume and return volatility. Empirical results reveal that both COVID-19 and SARS have an important impact on the shareholder’s wealth and stock trading frequencies. Additionally, the announcement of the first confirmed case of COVID-19 increases significantly the risk of investing in shares. Overall, the influences of COVID-19 on the investor’s decision-making is greater than those of SARS.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125297070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
臺南是臺灣最有歷史的城市，有著美食、建築、與文化交織的萬種面貌，不論是懷舊復古的體驗、寧靜悠閒地散步、或是熱情純樸的居民，都構成旅人心目中專屬的臺南意象。本研究以到臺南旅遊的外縣市民眾為研究對象，探討在新冠肺炎(COVID-19)疫情影響下，臺灣民眾對於臺南旅遊意象、幸福感與旅遊意願的意見。採問卷調查法，於2020年七月至八月間以便利抽樣方式至臺南市知名景點蒐集遊客意見，實際回收有效問卷共304份，有效回收率92.7%。分析結果發現受訪民眾知覺之臺南旅遊意象包括交通與設施、文化、居民等三構面；並且驗證了旅遊意象、幸福感與旅遊意願之關係，結果顯示旅遊意象對幸福感與旅遊意願具顯著正向影響，幸福感對旅遊意願有顯著正向影響，同時幸福感對旅遊意象與旅遊意願之關係具有部分中介效果。本研究結果可以增加學理對於旅遊意象、幸福感與旅遊意願內涵之瞭解，也可以提供在後疫情時期，臺南市政府推廣城市行銷與觀光的參考，協助市府與企業設計符合遊客旅遊需求的觀光產品與服務。 Tainan is the oldest city in Taiwan. It contains various features, including delicious food, characteristic architecture, and rich culture. For many travelers, they had perceived specific Tainan travel image, such as experiencing old-school style, taking a leisurely walk, and interacting with kindly people. With the purpose to examine the effect of COVID-19 on tourism industry and travelers’ perception of Tainan travel image, happiness and travel intention, this research collected travelers’ responses by convenience sampling from July to August in 2020. 304 valid respondents were collected with 92.7% effective response rate. The results indicated that travelers’ perception of Tainan travel image was conducted by traffic-construction, culture, and residents. This research also verified the relationship between travel image, happiness, and travel intention. Happiness had partial mediation effect on the relation of travel image and travel intention. The findings of this study could provide references of city marketing and tourism for Tainan City government and could help government and corporates to design tourism product and service from travelers’ perspectives in the post pandemic era.
台南是台湾最有历史的城市，有著美食、建筑、与文化交织的万种面貌，不论是怀旧复古的体验、宁静悠闲地散步、或是热情纯朴的居民，都构成旅人心目中专属的台南意象。本研究以到台南旅游的外县市民众为研究对象，探讨在新冠肺炎(COVID-19)疫情影响下，台湾民众对于台南旅游意象、幸福感与旅游意愿的意见。采问卷调查法，于2020年七月至八月间以便利抽样方式至台南市知名景点搜集游客意见，实际回收有效问卷共304份，有效回收率92.7%。分析结果发现受访民众知觉之台南旅游意象包括交通与设施、文化、居民等三构面；并且验证了旅游意象、幸福感与旅游意愿之关系，结果显示旅游意象对幸福感与旅游意愿具显著正向影响，幸福感对旅游意愿有显著正向影响，同时幸福感对旅游意象与旅游意愿之关系具有部分中介效果。本研究结果可以增加学理对于旅游意象、幸福感与旅游意愿内涵之了解，也可以提供在后疫情时期，台南市政府推广城市行销与观光的参考，协助市府与企业设计符合游客旅游需求的观光产品与服务。 Tainan is the oldest city in Taiwan. It contains various features, including delicious food, characteristic architecture, and rich culture. For many travelers, they had perceived specific Tainan travel image, such as experiencing old-school style, taking a leisurely walk, and interacting with kindly people. With the purpose to examine the effect of COVID-19 on tourism industry and travelers’ perception of Tainan travel image, happiness and travel intention, this research collected travelers’ responses by convenience sampling from July to August in 2020. 304 valid respondents were collected with 92.7% effective response rate. The results indicated that travelers’ perception of Tainan travel image was conducted by traffic-construction, culture, and residents. This research also verified the relationship between travel image, happiness, and travel intention. Happiness had partial mediation effect on the relation of travel image and travel intention. The findings of this study could provide references of city marketing and tourism for Tainan City government and could help government and corporates to design tourism product and service from travelers’ perspectives in the post pandemic era.
{"title":"走過疫情、探索幸福城市：臺南旅遊意象、幸福感與旅遊意願之研究","authors":"林舜涓 林舜涓, 余梅香 Shun-Chuan Lin, 蘇家愷 Mei-Hsiang Yu, 陳慧玲 Chia-Kai Su, 張婷玥 Hui-Ling Chen","doi":"10.53106/207308882022121502001","DOIUrl":"https://doi.org/10.53106/207308882022121502001","url":null,"abstract":"\u0000 臺南是臺灣最有歷史的城市，有著美食、建築、與文化交織的萬種面貌，不論是懷舊復古的體驗、寧靜悠閒地散步、或是熱情純樸的居民，都構成旅人心目中專屬的臺南意象。本研究以到臺南旅遊的外縣市民眾為研究對象，探討在新冠肺炎(COVID-19)疫情影響下，臺灣民眾對於臺南旅遊意象、幸福感與旅遊意願的意見。採問卷調查法，於2020年七月至八月間以便利抽樣方式至臺南市知名景點蒐集遊客意見，實際回收有效問卷共304份，有效回收率92.7%。分析結果發現受訪民眾知覺之臺南旅遊意象包括交通與設施、文化、居民等三構面；並且驗證了旅遊意象、幸福感與旅遊意願之關係，結果顯示旅遊意象對幸福感與旅遊意願具顯著正向影響，幸福感對旅遊意願有顯著正向影響，同時幸福感對旅遊意象與旅遊意願之關係具有部分中介效果。本研究結果可以增加學理對於旅遊意象、幸福感與旅遊意願內涵之瞭解，也可以提供在後疫情時期，臺南市政府推廣城市行銷與觀光的參考，協助市府與企業設計符合遊客旅遊需求的觀光產品與服務。\u0000 Tainan is the oldest city in Taiwan. It contains various features, including delicious food, characteristic architecture, and rich culture. For many travelers, they had perceived specific Tainan travel image, such as experiencing old-school style, taking a leisurely walk, and interacting with kindly people. With the purpose to examine the effect of COVID-19 on tourism industry and travelers’ perception of Tainan travel image, happiness and travel intention, this research collected travelers’ responses by convenience sampling from July to August in 2020. 304 valid respondents were collected with 92.7% effective response rate. The results indicated that travelers’ perception of Tainan travel image was conducted by traffic-construction, culture, and residents. This research also verified the relationship between travel image, happiness, and travel intention. Happiness had partial mediation effect on the relation of travel image and travel intention. The findings of this study could provide references of city marketing and tourism for Tainan City government and could help government and corporates to design tourism product and service from travelers’ perspectives in the post pandemic era.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126754384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.53106/207308882022121502002
王明昌 王明昌, 葉曜瑋 葉曜瑋
本文試圖探討新冠肺炎的網路搜索熱度是否會對生技產業產生衝擊，以臺灣所有上市生技公司為研究對象，樣本期間為2020年至2021年，使用Google趨勢所產生的Google搜尋量指標來衡量網絡搜尋熱度，首先研究臺灣新冠肺炎病例數是否會對生技產業的交易量產生影響，實證結果顯示臺灣新冠肺炎病例數並未對生技產業產生顯著關係，為進一步瞭解病例數對生技產業的關係，本文將臺灣新冠肺炎病例數細分為本土病例與境外移入病例深入探討，實證結果仍然顯示並不顯著，意謂臺灣新冠肺炎病例數並未能對生技產業的交易量產生影響，接著探討新冠肺炎的Google搜尋量指數(SVI)與生技產業交易量與報酬率之關係，實證結果發現，SVI與生技產業的交易量和報酬率呈現顯著關係，意謂Google搜尋量會預先於生技產業的交易量與報酬率發生變化。 This paper discusses whether the popularity of web search COVID-19 could have an impact on the biotechnology industry. Using a sample of all listed biotechnology companies in Taiwan between 2020 and 2021, and measuring the popularity of web search by Google search volume index that generated by Google Trends. Firstly, researching whether the number of COVID-19 cases in Taiwan will have an impact on the trading volume of the biotech industry. The evidence shows that the number of COVID-19 cases in Taiwan does not have a significant relationship to the biotechnology industry. To further understand the relationship between the number of cases and the biotechnology industry, this paper subdivides the number of COVID-19 cases in Taiwan into domestic cases and imported cases, and the evidence still shows that they are insignificant. It implies that the number of COVID-19 cases in Taiwan won’t have an impact on the trading volume of the biotechnology industry. Secondly, this paper discusses the relationship between Google Search Volume Index (SVI) of COVID-19 and the trading volume and rate of return of the biotechnology industry, and the empirical results found that SVI has a significant relationship with the trading volume and rate of return of the biotechnology industry. It implies that Google search volume will change in advance of the trading volume and rate of return of the biotechnology industry.
本文试图探讨新冠肺炎的网路搜索热度是否会对生技产业产生冲击，以台湾所有上市生技公司为研究对象，样本期间为2020年至2021年，使用Google趋势所产生的Google搜寻量指标来衡量网络搜寻热度，首先研究台湾新冠肺炎病例数是否会对生技产业的交易量产生影响，实证结果显示台湾新冠肺炎病例数并未对生技产业产生显著关系，为进一步了解病例数对生技产业的关系，本文将台湾新冠肺炎病例数细分为本土病例与境外移入病例深入探讨，实证结果仍然显示并不显著，意谓台湾新冠肺炎病例数并未能对生技产业的交易量产生影响，接著探讨新冠肺炎的Google搜寻量指数(SVI)与生技产业交易量与报酬率之关系，实证结果发现，SVI与生技产业的交易量和报酬率呈现显著关系，意谓Google搜寻量会预先于生技产业的交易量与报酬率发生变化。 This paper discusses whether the popularity of web search COVID-19 could have an impact on the biotechnology industry. Using a sample of all listed biotechnology companies in Taiwan between 2020 and 2021, and measuring the popularity of web search by Google search volume index that generated by Google Trends. Firstly, researching whether the number of COVID-19 cases in Taiwan will have an impact on the trading volume of the biotech industry. The evidence shows that the number of COVID-19 cases in Taiwan does not have a significant relationship to the biotechnology industry. To further understand the relationship between the number of cases and the biotechnology industry, this paper subdivides the number of COVID-19 cases in Taiwan into domestic cases and imported cases, and the evidence still shows that they are insignificant. It implies that the number of COVID-19 cases in Taiwan won’t have an impact on the trading volume of the biotechnology industry. Secondly, this paper discusses the relationship between Google Search Volume Index (SVI) of COVID-19 and the trading volume and rate of return of the biotechnology industry, and the empirical results found that SVI has a significant relationship with the trading volume and rate of return of the biotechnology industry. It implies that Google search volume will change in advance of the trading volume and rate of return of the biotechnology industry.
{"title":"網路搜索新冠肺炎熱度對生技產業的價量效果","authors":"王明昌 王明昌, 葉曜瑋 葉曜瑋","doi":"10.53106/207308882022121502002","DOIUrl":"https://doi.org/10.53106/207308882022121502002","url":null,"abstract":"本文試圖探討新冠肺炎的網路搜索熱度是否會對生技產業產生衝擊，以臺灣所有上市生技公司為研究對象，樣本期間為2020年至2021年，使用Google趨勢所產生的Google搜尋量指標來衡量網絡搜尋熱度，首先研究臺灣新冠肺炎病例數是否會對生技產業的交易量產生影響，實證結果顯示臺灣新冠肺炎病例數並未對生技產業產生顯著關係，為進一步瞭解病例數對生技產業的關係，本文將臺灣新冠肺炎病例數細分為本土病例與境外移入病例深入探討，實證結果仍然顯示並不顯著，意謂臺灣新冠肺炎病例數並未能對生技產業的交易量產生影響，接著探討新冠肺炎的Google搜尋量指數(SVI)與生技產業交易量與報酬率之關係，實證結果發現，SVI與生技產業的交易量和報酬率呈現顯著關係，意謂Google搜尋量會預先於生技產業的交易量與報酬率發生變化。\u0000 This paper discusses whether the popularity of web search COVID-19 could have an impact on the biotechnology industry. Using a sample of all listed biotechnology companies in Taiwan between 2020 and 2021, and measuring the popularity of web search by Google search volume index that generated by Google Trends. Firstly, researching whether the number of COVID-19 cases in Taiwan will have an impact on the trading volume of the biotech industry. The evidence shows that the number of COVID-19 cases in Taiwan does not have a significant relationship to the biotechnology industry. To further understand the relationship between the number of cases and the biotechnology industry, this paper subdivides the number of COVID-19 cases in Taiwan into domestic cases and imported cases, and the evidence still shows that they are insignificant. It implies that the number of COVID-19 cases in Taiwan won’t have an impact on the trading volume of the biotechnology industry. Secondly, this paper discusses the relationship between Google Search Volume Index (SVI) of COVID-19 and the trading volume and rate of return of the biotechnology industry, and the empirical results found that SVI has a significant relationship with the trading volume and rate of return of the biotechnology industry. It implies that Google search volume will change in advance of the trading volume and rate of return of the biotechnology industry.","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127126336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.53106/207308882022121502004
郭德賓 郭德賓, 賴思樺 賴思樺
2020因COVID-19的衝擊下，宅經濟在台灣迅速崛起，消費者為了避免人與人之接觸，紛紛使用外送平台訂餐，因此外送平台成為疫情下不可或缺的訂餐工具。本研究以「Ubereats」及「Foodpanda」兩間外送平台之消費者為對象進行實證研究，發現：（1）影響消費者使用外送平台之主要因素，可以歸納為「餐食品質」、「使用介面」、「行銷優惠」及「服務品質」四個訂餐體驗，對顧客滿意度均有顯著影響效果，其中以「餐食品質」的影響最大，其次是「使用介面」與「行銷優惠」，「服務品質」影響最小。（2）消費者在使用不同外送平台訂餐時，顧客滿意度並無顯著差異。（3）不同人口統計變數的消費者，在顧客滿意度並無顯著差異。（4）以消費者之「活動」、「興趣」及「意見」三個生活型態構面進行市場區隔，發現不同市場區隔的消費者，在顧客滿意度上有顯著差異，「自主御宅型」的顧客滿意度，顯著高於「被動隨和型」，是餐飲外送平台的主要目標客群。 In 2020, due to the impact of COVID-19, the stay-at-home economy has risen rapidly in Taiwan. In order to avoid human-to-human contact, consumers have used delivery platforms to order meals. Therefore, delivery platforms have become an indispensable tool for ordering meals during the epidemic. This study conducts an empirical study on consumers of two delivery platforms, “Ubereats” and “Foodpanda”, and finds that: (1) The main factors affecting consumers’ use of delivery platforms can be summarized as "food quality", "User Interface", "Marketing Offers" and "Service Quality". The four meal ordering experiences all have a significant impact on customer satisfaction, among which the "food quality" has the greatest impact, followed by "User Interface" and "Marketing Offers", "service Quality" impact is minimal. (2) When consumers use different delivery platforms to order food, there is no significant difference in customer satisfaction. (3) Consumers with different demographic variables have no significant difference in customer satisfaction. (4) Market segmentation is carried out based on the three lifestyle dimensions of consumers’ “activities”, “interests” and “opinions”. The customer satisfaction of "Autonomous otaku type" is significantly higher than that of "passive easy-going type", which is the main target customer group of food delivery platforms.
2020因COVID-19的冲击下，宅经济在台湾迅速崛起，消费者为了避免人与人之接触，纷纷使用外送平台订餐，因此外送平台成为疫情下不可或缺的订餐工具。本研究以「Ubereats」及「Foodpanda」两间外送平台之消费者为对象进行实证研究，发现：（1）影响消费者使用外送平台之主要因素，可以归纳为「餐食品质」、「使用介面」、「行销优惠」及「服务品质」四个订餐体验，对顾客满意度均有显著影响效果，其中以「餐食品质」的影响最大，其次是「使用介面」与「行销优惠」，「服务品质」影响最小。（2）消费者在使用不同外送平台订餐时，顾客满意度并无显著差异。（3）不同人口统计变数的消费者，在顾客满意度并无显著差异。（4）以消费者之「活动」、「兴趣」及「意见」三个生活型态构面进行市场区隔，发现不同市场区隔的消费者，在顾客满意度上有显著差异，「自主御宅型」的顾客满意度，显著高于「被动随和型」，是餐饮外送平台的主要目标客群。 In 2020, due to the impact of COVID-19, the stay-at-home economy has risen rapidly in Taiwan. In order to avoid human-to-human contact, consumers have used delivery platforms to order meals. Therefore, delivery platforms have become an indispensable tool for ordering meals during the epidemic. This study conducts an empirical study on consumers of two delivery platforms, “Ubereats” and “Foodpanda”, and finds that: (1) The main factors affecting consumers’ use of delivery platforms can be summarized as "food quality", "User Interface", "Marketing Offers" and "Service Quality". The four meal ordering experiences all have a significant impact on customer satisfaction, among which the "food quality" has the greatest impact, followed by "User Interface" and "Marketing Offers", "service Quality" impact is minimal. (2) When consumers use different delivery platforms to order food, there is no significant difference in customer satisfaction. (3) Consumers with different demographic variables have no significant difference in customer satisfaction. (4) Market segmentation is carried out based on the three lifestyle dimensions of consumers’ “activities”, “interests” and “opinions”. The customer satisfaction of "Autonomous otaku type" is significantly higher than that of "passive easy-going type", which is the main target customer group of food delivery platforms.
{"title":"新冠肺炎疫情下餐飲外送平台訂餐體驗、生活型態與顧客滿意度之研究","authors":"郭德賓 郭德賓, 賴思樺 賴思樺","doi":"10.53106/207308882022121502004","DOIUrl":"https://doi.org/10.53106/207308882022121502004","url":null,"abstract":"\u0000 2020因COVID-19的衝擊下，宅經濟在台灣迅速崛起，消費者為了避免人與人之接觸，紛紛使用外送平台訂餐，因此外送平台成為疫情下不可或缺的訂餐工具。本研究以「Ubereats」及「Foodpanda」兩間外送平台之消費者為對象進行實證研究，發現：（1）影響消費者使用外送平台之主要因素，可以歸納為「餐食品質」、「使用介面」、「行銷優惠」及「服務品質」四個訂餐體驗，對顧客滿意度均有顯著影響效果，其中以「餐食品質」的影響最大，其次是「使用介面」與「行銷優惠」，「服務品質」影響最小。（2）消費者在使用不同外送平台訂餐時，顧客滿意度並無顯著差異。（3）不同人口統計變數的消費者，在顧客滿意度並無顯著差異。（4）以消費者之「活動」、「興趣」及「意見」三個生活型態構面進行市場區隔，發現不同市場區隔的消費者，在顧客滿意度上有顯著差異，「自主御宅型」的顧客滿意度，顯著高於「被動隨和型」，是餐飲外送平台的主要目標客群。\u0000 In 2020, due to the impact of COVID-19, the stay-at-home economy has risen rapidly in Taiwan. In order to avoid human-to-human contact, consumers have used delivery platforms to order meals. Therefore, delivery platforms have become an indispensable tool for ordering meals during the epidemic. This study conducts an empirical study on consumers of two delivery platforms, “Ubereats” and “Foodpanda”, and finds that: (1) The main factors affecting consumers’ use of delivery platforms can be summarized as \"food quality\", \"User Interface\", \"Marketing Offers\" and \"Service Quality\". The four meal ordering experiences all have a significant impact on customer satisfaction, among which the \"food quality\" has the greatest impact, followed by \"User Interface\" and \"Marketing Offers\", \"service Quality\" impact is minimal. (2) When consumers use different delivery platforms to order food, there is no significant difference in customer satisfaction. (3) Consumers with different demographic variables have no significant difference in customer satisfaction. (4) Market segmentation is carried out based on the three lifestyle dimensions of consumers’ “activities”, “interests” and “opinions”. The customer satisfaction of \"Autonomous otaku type\" is significantly higher than that of \"passive easy-going type\", which is the main target customer group of food delivery platforms.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127340717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-01DOI: 10.53106/270308882022101501002
Li-Hsun Wang Li-Hsun Wang
ESG is essential to companies and only few Taiwanese firms have ESG rating record evaluated by independent third party. This study examines whether these going ahead firms associate with lower default risk. We obtain 66 Taiwanese samples that voluntarily evaluated by Morgan Stanley Capital International (MSCI) in the period of 2017 to 2021 and find they have lower industry adjusted default risk. Among them, the higher ESG rating firms have lower default risk than others with lower rating record, consisting with the finding of Li et al. (2022). Interestingly, such superiority remains no matter their ESG rating is improved or worsened in next year. It is possible that firms who voluntarily take ESG evaluation conveying they are more information transparency and have higher intention on regulatory compliance than competitors. This study suggests policymakers to consider a mandatory ESG evaluation and disclosure results freely to public for the purpose of shareholder protection.
ESG对企业来说是必不可少的，只有少数台湾公司有独立第三方评估的ESG评级记录。本研究考察了这些领先的公司是否与较低的违约风险相关。本文选取摩根士丹利资本国际(MSCI)于2017年至2021年自愿评估的66个台湾样本，发现它们的行业调整违约风险较低。其中，ESG评级较高的公司违约风险低于评级记录较低的公司，这与Li et al.(2022)的发现一致。有趣的是，无论明年的ESG评级是提高还是下降，这种优势仍然存在。自愿接受ESG评估的公司可能比竞争对手具有更高的信息透明度和更高的合规意愿。本研究建议决策者考虑强制性的ESG评估，并以保护股东为目的向公众自由披露结果。
{"title":"Voluntary ESG evaluation and default risk","authors":"Li-Hsun Wang Li-Hsun Wang","doi":"10.53106/270308882022101501002","DOIUrl":"https://doi.org/10.53106/270308882022101501002","url":null,"abstract":"\u0000 ESG is essential to companies and only few Taiwanese firms have ESG rating record evaluated by independent third party. This study examines whether these going ahead firms associate with lower default risk. We obtain 66 Taiwanese samples that voluntarily evaluated by Morgan Stanley Capital International (MSCI) in the period of 2017 to 2021 and find they have lower industry adjusted default risk. Among them, the higher ESG rating firms have lower default risk than others with lower rating record, consisting with the finding of Li et al. (2022). Interestingly, such superiority remains no matter their ESG rating is improved or worsened in next year. It is possible that firms who voluntarily take ESG evaluation conveying they are more information transparency and have higher intention on regulatory compliance than competitors. This study suggests policymakers to consider a mandatory ESG evaluation and disclosure results freely to public for the purpose of shareholder protection.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122585086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Previous studies have suggested that women have fewer entrepreneurial intentions than men, so the number of female entrepreneurs is way less than male entrepreneurs. However, it is a different phenomenon in Indonesia, where the number of female and male entrepreneurs is comparatively equal. Therefore, this study aims to find out which factors cause it (both at the factor and indicator levels along with its attributes) using the Theory of Planned Behavior (TPB). The result indicates that both personal attitude and perceived behavioral control (factor level) do have a significant influence on entrepreneurial intentions, along with its indicator level (behavioral beliefs and control beliefs) significantly influencing its factor level, respectively. We also found that both women and men show similar levels of entrepreneurial intentions; their personal attitudes and behavioral beliefs also do not differ. Lastly, we discuss our findings with some reliable sources to reach a final conclusion.
{"title":"Gender Differences Towards Entrepreneurial Intentions: A Case in Indonesia","authors":"Jessica Novia Firman Jessica Novia Firman, Lu Qilin Jessica Novia Firman","doi":"10.53106/270308882022101501003","DOIUrl":"https://doi.org/10.53106/270308882022101501003","url":null,"abstract":"\u0000 Previous studies have suggested that women have fewer entrepreneurial intentions than men, so the number of female entrepreneurs is way less than male entrepreneurs. However, it is a different phenomenon in Indonesia, where the number of female and male entrepreneurs is comparatively equal. Therefore, this study aims to find out which factors cause it (both at the factor and indicator levels along with its attributes) using the Theory of Planned Behavior (TPB). The result indicates that both personal attitude and perceived behavioral control (factor level) do have a significant influence on entrepreneurial intentions, along with its indicator level (behavioral beliefs and control beliefs) significantly influencing its factor level, respectively. We also found that both women and men show similar levels of entrepreneurial intentions; their personal attitudes and behavioral beliefs also do not differ. Lastly, we discuss our findings with some reliable sources to reach a final conclusion.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129838100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-01DOI: 10.53106/270308882022101501001
An-Yuan Chang An-Yuan Chang, Po-Yen Lai An-Yuan Chang
In 2020, Taiwan had 1,548,835 small and medium-sized enterprises (SMEs), accounting for 98.93% of all enterprises in Taiwan. SMEs can benefit greatly from emphasizing sustainability, energy security, environmental protection, and economic benefits. This study aimed to identify key barriers and drivers of SMEs’ sustainable development, thereby enhancing their understanding of sustainable development and boosting sustainability. Questionnaire survey was administered to experts, who were required to provide data based on their own experiences. The expert responses were organized and analyzed using the Fuzzy Delphi Method (FDM). This study analyzed the extent to which barriers and drivers affected the adoption of sustainable manufacturing in SMEs, thereby revealing practical means of promoting sustainable manufacturing in SMEs.
{"title":"Research on key barriers and drivers for SME to implement sustainable manufacturing - an application of Fuzzy Delphi Method","authors":"An-Yuan Chang An-Yuan Chang, Po-Yen Lai An-Yuan Chang","doi":"10.53106/270308882022101501001","DOIUrl":"https://doi.org/10.53106/270308882022101501001","url":null,"abstract":"\u0000 In 2020, Taiwan had 1,548,835 small and medium-sized enterprises (SMEs), accounting for 98.93% of all enterprises in Taiwan. SMEs can benefit greatly from emphasizing sustainability, energy security, environmental protection, and economic benefits. This study aimed to identify key barriers and drivers of SMEs’ sustainable development, thereby enhancing their understanding of sustainable development and boosting sustainability. Questionnaire survey was administered to experts, who were required to provide data based on their own experiences. The expert responses were organized and analyzed using the Fuzzy Delphi Method (FDM). This study analyzed the extent to which barriers and drivers affected the adoption of sustainable manufacturing in SMEs, thereby revealing practical means of promoting sustainable manufacturing in SMEs.\u0000 \u0000","PeriodicalId":421870,"journal":{"name":"青年企業管理評論","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132602083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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