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The Influence of Brand Image, Halal Label, and Product Quality on Kentucky Fried Chicken (KFC) Purchase Decisions 品牌形象、清真标签和产品质量对肯德基购买决策的影响
Pub Date : 2021-12-07 DOI: 10.18326/aicieb.v1i0.21
Pini Apriliani, Tikawati Tikawati, Nur Fadhilah
This study aims to determine the effect of brand image, halal label, and product quality either simultaneously or partially on the purchasing decision of KFC in Samarinda. In this study, researchers used quantitative research. Data collection techniques with questionnaires, interviews, and literature study. Determination of the number of samples based on the slovin formula amounted to 100 respondents. The analytical technique used in this research is instrument test, classical assumption test, multiple regression analysis, and hypothesis testing using SPSS version 22. The study results prove that brand image partially has a significant effect on purchasing decisions for KFC in Samarinda, Halal label partially has a significant effect on purchasing decisions for KFC at Samarinda, Product quality partially has a significant effect on purchasing decisions for KFC at Samarinda. Brand Image, Halal Label, and Product Quality simultaneously significantly influenced purchasing decisions for KFC at Samarinda. The results of this study are expected to be an evaluation for culinary business developers to understand better the characteristics of their consumers and what they need and want. Thus the company will more easily attract the interest of consumers.
本研究旨在确定品牌形象、清真标签和产品质量同时或部分影响萨马林达肯德基的购买决策。在这项研究中,研究人员使用了定量研究。问卷调查、访谈和文献研究的数据收集技术。根据slovin公式确定的样本数量为100个应答者。本研究使用的分析技术是仪器检验、经典假设检验、多元回归分析和假设检验,使用SPSS 22版本。研究结果证明,品牌形象部分对萨玛琳达肯德基的采购决策有显著影响,清真标签部分对萨玛琳达肯德基的采购决策有显著影响,产品质量部分对萨玛琳达肯德基的采购决策有显著影响。品牌形象、清真标签和产品质量同时显著影响了萨玛林达肯德基的购买决策。这项研究的结果有望成为烹饪业务开发人员更好地了解其消费者的特征以及他们需要和想要的评估。这样公司会更容易吸引消费者的兴趣。
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引用次数: 0
The Indonesian Macroeconomics Perspective: Halal Industry Sector be enhancing the Growth of Income per Capita 印尼宏观经济展望:清真产业部门正在提高人均收入的增长
Pub Date : 2021-12-07 DOI: 10.18326/aicieb.v1i0.6
Dewi Mahrani Rangkuty
The purpose of writing this article is to examine the macroeconomic perspective of the halal industry sector on per capita income in Indonesia. The method used is qualitatively descriptive through the study of literature and literature. The halal industry sector in Indonesia has contributed to GDP based on the field sector. High GDP values support high per capita income through income distribution. There are several sub-sectors of the halal industry that contribute to the Indonesian economy. Recommended to the Indonesian government through the ministries of trade, MSMEs and Cooperatives to continue to support the acceleration of improvement in the realization of halal brands.
写这篇文章的目的是研究印尼人均收入清真产业部门的宏观经济前景。使用的方法是通过对文献和文献的研究进行定性描述。印度尼西亚的清真工业部门对基于实地部门的GDP做出了贡献。高GDP值通过收入分配支撑高人均收入。清真产业有几个子部门对印尼经济做出了贡献。建议印尼政府通过贸易部、中小微企业和合作社继续支持加快清真品牌的实现。
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引用次数: 0
Empowerment Of Muslim Entrepreneurs Community In Efforts To Optimize Zakat Collection Through Digital Fundraising Media 在通过数字筹款媒体优化天课收集的努力中赋予穆斯林企业家社区权力
Pub Date : 2021-12-07 DOI: 10.18326/aicieb.v1i0.11
Churyna Ramadhany, Nurida Isnaeni, Rafiqi Rafiqi
This study aims to determine the empowerment of the Muslim Entrepreneur Community to optimize zakat collection through digital fundraising media. The research method used is a combination of qualitative and quantitative research methods. The research data collection was done by using observation, interview and questionnaire methods. The population in this study is a community of Muslim entrepreneurs in Jambi City with a non-probability sampling technique with a sample of 86 respondents. The analytical approach used in this research is SWOT analysis and descriptive statistical analysis. The study result indicates that the efforts to collect zakat carried out by BAZNAS Jambi Province and BAZNAS Jambi City are optimal. However, there are still obstacles faced, such as 1) The paradigm of the people who still pay their zakat directly to the closest people, 2) There is no socialization yet. Directly to MSMEs or Muslim entrepreneur communities in Jambi, 3) Lack of public confidence to pay zakat through digital media. The classification of the optimization of zakat collection through digital media for personal action variables, building relationships and achieving achievements has been very effective.
本研究旨在确定穆斯林企业家社区通过数字筹款媒体优化天课收集的授权。所使用的研究方法是定性和定量研究方法的结合。本研究资料收集采用观察法、访谈法和问卷调查法。本研究的人口是占碑市的穆斯林企业家社区,采用非概率抽样技术,样本为86人。本研究使用的分析方法是SWOT分析和描述性统计分析。研究结果表明,BAZNAS占比省和BAZNAS占比市开展的天课收集工作是最优的。然而,仍然面临着障碍,例如:1)人们仍然直接向最亲近的人支付天课的范式;2)还没有社会化。3)公众对通过数字媒体支付天课缺乏信心。通过数字媒体对个人行动变量、建立关系和取得成就的天课收藏进行分类优化,效果非常显著。
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引用次数: 1
The Role of Motivation, Discipline, Salary, and Islamic Work Ethics on Increasing Employee Performance 动机、纪律、工资和伊斯兰职业道德对提高员工绩效的作用
Pub Date : 2021-12-07 DOI: 10.18326/aicieb.v1i0.5
Ikhsan Naufal Dwilaksana, Rosana Eri Puspita, Mochlasin Mochlasin, A. A. Muhammad
This study aims to determine how strong the influence of motivation, discipline, salary, and IWE (Islamic Work Ethic) on employee performance (a case study at Wanabiprint Digital Printing Salatiga). The method of data collection was done through distributing questionnaires to Wanabiprint employees. Samples were taken as many as 50 respondents. The results of the t test indicate that motivation has no effect on employee performance with a significance value of 0.305 > 0.05 and t count 1.038 < t table 2.014, discipline has no effect on employee performance with a significance value of 0.158 > 0.05 and t count 1.437 < t table 2.014, salary has no effect on employee performance with a significance value of 0.775 > 0.05 and t count 0.287 < t table 2.014, while IWE (Islamic Work Ethic) affects employee performance with a significance value of 0.00 < 0.05 and t count 4,580 > ttable 2,014. Furthermore, motivation, discipline, salary and IWE (Islamic Work Ethic) have a simultaneous effect on employee performance with a significance value of 0.000 < 0.05 and an f value of 18.050 > f table 2.57 on employee performance. So that these variables have an effect simultaneously.
本研究旨在确定动机、纪律、薪酬和伊斯兰职业道德(IWE)对员工绩效的影响有多强(以Salatiga Wanabiprint Digital Printing为例)。数据收集的方法是通过向Wanabiprint员工发放调查问卷。调查对象多达50人。t检验结果表明,激励对员工绩效没有影响,显著值为0.305 > 0.05,t计数为1.038 <表2.014;纪律对员工绩效没有影响,显著值为0.158 > 0.05,t计数为1.437 <表2.014;薪酬对员工绩效没有影响,显著值为0.775 > 0.05,t计数为0.287 <表2.014。而IWE (Islamic Work Ethic)对员工绩效的影响显著性值为0.00 < 0.05,t计数为4,580 >可表2014。此外,动机、纪律、薪酬和IWE (Islamic Work Ethic)对员工绩效的影响是同步的,其显著性值为0.000 < 0.05,f值为18.050 > f表2.57。所以这些变量同时起作用。
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引用次数: 0
Linkage Sharia Banking and Sharia Fintech to Support Halal Industry in Indonesia 联动伊斯兰银行和伊斯兰金融科技,支持印尼的清真产业
Pub Date : 2021-12-07 DOI: 10.18326/aicieb.v1i0.15
Trimulato Trimulato
The purpose of this study is to describe the development financing of sharia banking, the development of sharia fintech, the development of the halal industry, and the concepts offered in the form of linkage between sharia banking and sharia fintech to support the halal industry in Indonesia. Research uses qualitative method library research. Data sources used are secondary, including Financial Services Authority, Bank Indonesia, LPPOM MUI, and other sources. Data collection technique used library relevant sources theme. Analytical technique used descriptive qualitative, describes development financing sharia banking, sharia fintech, halal industry, and forms linked them for halal industry. Results show growt financing sharia banking December 2020 to August 2021 BUS working capital SMEs grew 4.81 percent. UUS investment SMEs grew 0.86, and investment BPRS grew 5.96 percent. Sharia fintech assets fell -0.42 percent, and players fell 10 percent. Certified halal products 2021 grew 2,531.49 percent. Spending on halal industry food sector is 77.23 total other. Linked between sharia banking and sharia fintech support halal industry, funding business development is provided. Payment instruments can synergize requiring use sharia bank account. Sharia banking and sharia fintech synergize in assisting and marketing products for industry get financing.
本研究的目的是描述伊斯兰银行的发展融资、伊斯兰金融科技的发展、清真产业的发展,以及伊斯兰银行和伊斯兰金融科技之间以联动形式提供的概念,以支持印度尼西亚的清真产业。研究采用定性方法进行图书馆研究。使用的数据源是次要的,包括金融服务管理局、印度尼西亚银行、LPPOM MUI和其他来源。数据收集技术采用了图书馆相关主题资料。采用描述性定性的分析技术,描述了伊斯兰银行、伊斯兰金融科技、清真产业的发展融资,以及将它们与清真产业联系起来的形式。结果显示融资增长伊斯兰银行2020年12月至2021年8月BUS中小企业营运资金增长4.81%。美国中小企业投资增长0.86%,中小企业投资增长5.96%。伊斯兰金融科技资产下跌0.42%,玩家下跌10%。认证清真产品2021年同比增长2531.49%。清真食品行业的支出占其他行业的77.23%。伊斯兰银行和伊斯兰金融科技之间的联系支持清真产业,为业务发展提供资金。支付工具可以协同要求使用伊斯兰银行账户。伊斯兰银行和伊斯兰金融科技在协助和营销行业融资产品方面发挥协同作用。
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引用次数: 1
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Annual International Conference on Islamic Economics and Business (AICIEB)
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