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Online Fiction Writers, Labor, and Cultural Economy 网络小说作家、劳动与文化经济
IF 2.1 2区 文学 Q1 COMMUNICATION Pub Date : 2022-05-31 DOI: 10.1177/20594364221105643
W. He, Lei Lin, Anthony Y. H. Fung
This paper explicates a new form of cultural economy, namely individual cultural economy, with the case of online writing platform. Critical studies of creative workers on online platforms have revealed the capitalist manipulation and exploitation in this new technologized cultural economy, and among those, online fiction writers are one of the fashionable occupations for slash youth in China. Based on survey and interviews, this paper elucidates why some youth in China chose to commit to taking online writing jobs, despite the precarious conditions. This paper argues that online fiction writers, besides deriving satisfaction and pleasure from their work, tag on are able to take advantage of the cultural logic of these capitalist-manipulated platforms, and create for themselves an individual, single person cultural economy between themselves and the platform. Different from the collective, organized cultural economy in most of the social networked platforms, such an individual economy encourages youth to create an alternative lifestyle from that of the mainstream socialist economy.
本文以网络写作平台为例,阐述了一种新的文化经济形态——个体文化经济。对网络平台上的创意工作者的批判性研究揭示了资本主义在这个新的科技文化经济中的操纵和剥削,其中,网络小说作家是中国年轻一代的时尚职业之一。基于调查和访谈,本文阐述了为什么一些中国年轻人在不稳定的条件下选择从事网络写作工作。本文认为,网络小说作者除了从自己的作品中获得满足和愉悦之外,还可以利用这些资本主义操纵的平台的文化逻辑,在自己和平台之间为自己创造一种个体的、单人的文化经济。与大多数社交网络平台上的集体、有组织的文化经济不同,这种个体经济鼓励年轻人创造一种与主流社会主义经济不同的生活方式。
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引用次数: 3
Contested fandom and nationalism: How K-Pop fans perform political consumerism in China 有争议的粉丝和民族主义:韩国流行乐迷如何在中国表现政治消费主义
IF 2.1 2区 文学 Q1 COMMUNICATION Pub Date : 2022-05-26 DOI: 10.1177/20594364221093768
Eureka Shiqi Wang
In post-THAAD period, anti-Hallyu sentiments in China have never faded out, exemplified by outbursts of anger from staunch nationalists. Social media has been considered by scholars as a force for fandom nationalism, meaning that the nation is an idol for online nationalists to love. Worshiping different idols from the nationalists, K-pop fans in China appear to take on the self-effacing ethos, while, their enthusiasm towards Hallyu has never been incinerated. This study sets out with how Chinese K-pop fans behave as deliberate consumers of Hallyu despite the authorities’ informal tamping down on South Korean media products and domestic nationalists’ constant outpouring of anti-Hallyu sentiments. After conducting digital ethnography on Weibo, this study finds that consumerism is political and employed by China’s K-pop fandom as a unique form of fan activism, while it also works as a safety valve for them to negotiate with the nationalists without undercutting the ideology.
在后萨德时代,中国的反韩流情绪从未消退,坚定的民族主义者的愤怒爆发就是一个例证。社交媒体一直被学者们认为是粉丝民族主义的一股力量,这意味着这个国家是网络民族主义者热爱的偶像。与民族主义者崇拜不同的偶像,中国的K-pop粉丝似乎采取了谦逊的精神,然而,他们对韩流的热情从未被烧毁。这项研究阐述了尽管当局非正式地打压韩国媒体产品,以及国内民族主义者不断流露出反韩流情绪,但中国K-pop粉丝是如何自觉地成为韩流消费者的。在微博上进行数字人种学研究后,本研究发现,消费主义是政治性的,被中国的K-pop粉丝们用作一种独特的粉丝行动主义形式,同时它也可以作为他们与民族主义者谈判的安全阀,而不会削弱意识形态。
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引用次数: 3
Book Review: Chinese Film Festivals: Sites of Translation 书评:《中国电影节:翻译的场所》
IF 2.1 2区 文学 Q1 COMMUNICATION Pub Date : 2022-05-26 DOI: 10.1177/20594364221089985
Seio Nakajima
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引用次数: 0
Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity 受影响或被影响:通过真实性的视角吸引社交媒体影响者参与国家品牌建设
IF 2.1 2区 文学 Q1 COMMUNICATION Pub Date : 2022-05-26 DOI: 10.1177/20594364221094668
X. Li, Juan Feng
Social media influencers are emerging as a new force in shaping public discourse and raising public awareness of socio-political agendas in the digital space. This paper explores the role of influencers as part of the citizens group in nation branding by looking into their interactions with followers through the lens of authenticity. It analyzes the networked narratives generated by the influencers and followers, using the mixed methods of blending content analysis with social network analysis. The findings identify the potential of influencers evolving as a crucial force in contributing to a representative national brand informed through imbuing authenticity with engagement, featuring valued-based content, interactivity, creativity and intrinsic motivations within an ethical communication mechanism. It advances influencer studies in nation branding by underpinning the two-way construct of authenticity in generating influence; and informs the development of strategies for engaging citizens in nation branding through influencers using authenticity. Considering the central role of China in international economics, politics and culture, this article has significant domestic and regional implications.
社交媒体影响者正在成为塑造公共话语和提高公众对数字空间社会政治议程认识的新力量。本文通过真实性的视角考察网红与粉丝的互动,探讨了网红作为公民群体的一部分在国家品牌塑造中的作用。采用内容分析与社会网络分析相结合的混合方法,对网红和追随者产生的网络叙事进行分析。研究结果表明,通过在道德沟通机制中融入真实性、交互性、创造性和内在动机,网红有可能成为一股至关重要的力量,为具有代表性的民族品牌做出贡献。它通过支持真实性在产生影响力中的双向构建,推进了国家品牌化中的影响者研究;并告知发展战略,通过使用真实性的影响者吸引公民参与国家品牌。考虑到中国在国际经济、政治和文化中的核心作用,本文具有重要的国内和地区意义。
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引用次数: 7
Platformed playworkers: Game video creators’ affective labour and emotional labour on Bilibili 平台游戏工作者:游戏视频创作者在哔哩哔哩上的情感劳动和情绪劳动
IF 2.1 2区 文学 Q1 COMMUNICATION Pub Date : 2022-05-21 DOI: 10.1177/20594364221096498
N. Zhang, Yunrui Wu
This article investigates the game video creators’ playbour on Bilibili, a leading Chinese user-generated content platform with a focus on animation, comics and games. The creators’ labour involves creating content through affective labour and managing the fan communities through emotional labour, situated in a network production model. Current studies of platformed playbour either interchangeably use affective and emotional labour or rarely discuss the interplay between the two concepts. We argue that it is important to recognize their nuance and investigate their relationship. Our research clarifies the difference between affective labour and emotional labour and discovers the conflict between the two types of labour. We argue that the conflict derives from enhanced alienation of leisure activities caused by platformization of playbour. Although the video creators consider strategies to solve conflicts, they can barely escape from the unequal labour relationship, constructed by the platform. This study involves semi-structured interviews with 13 playworkers, one Bilibili employee and three advertisers. The playworkers’ Bilibili channels were also observed online from 2019 to 2020.
本文调查了游戏视频创作者在哔哩哔哩上的游戏时间。哔哩哔哩是中国领先的用户生成内容平台,专注于动画、漫画和游戏。创作者劳动包括通过情感劳动创造内容,通过情感劳动管理粉丝社区,处于网络生产模式。目前关于平台游戏的研究要么交替使用情感劳动和情绪劳动,要么很少讨论这两个概念之间的相互作用。我们认为认识到它们的细微差别并研究它们的关系是很重要的。我们的研究明确了情感劳动和情绪劳动的区别,发现了两种劳动之间的冲突。我们认为,这种冲突源于游戏平台化导致的休闲活动异化加剧。尽管视频创作者考虑解决冲突的策略,但他们几乎无法逃离平台构建的不平等劳动关系。本研究采用半结构化访谈方式,对13名游戏工作者、1名Bilibili员工和3名广告主进行访谈。从2019年到2020年,这些演员的哔哩哔哩频道也在网上被观察到。
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引用次数: 0
“Selling Poverty” on Kuaishou: How entrepreneurialism disciplines Chinese underclass online participation 快手“卖穷”:创业主义如何约束中国底层阶级的网络参与
IF 2.1 2区 文学 Q1 COMMUNICATION Pub Date : 2022-05-17 DOI: 10.1177/20594364221095895
Jiaxi Hou, Yanhui Zhang
The meanings of being “underclass” in China are increasingly ambivalent when various disadvantaged social groups also get access to digital platforms which become more and more influential in not just facilitating people’s economic and cultural practices online but also mediating, distorting, and reshaping these processes. Using critical techno-cultural discourse analysis about how the underclass represent poverty and themselves by creating short videos and performing live-commerce on Kuaishou, this study finds that digital entrepreneurialism becomes an interlocking governmentality to discipline the underclass’ online participation. Afforded by the platform and operationalized by multiple networked actors, entrepreneurialism incorporates the underclass in the digitally mediated productive relationship and at the same time disciplines their online representation and exploits the involved entities through both platform labor and monetary investments to cultivate an underclass entrepreneurial subject. Although claiming to include and empower the diversified Chinese underclass, digital platforms actually reproduce the underclassness by mobilizing the calculated conformity among the underclass to experience the intertwining online and offline inequalities through digital entrepreneurship. Nonetheless, nuances of minor narratives still exist in the digitally mediated self-representation.
当各种弱势社会群体也可以使用数字平台时,“底层”的含义在中国变得越来越矛盾,这些平台不仅在促进人们在网上的经济和文化实践方面变得越来越有影响力,而且还在调解、扭曲和重塑这些过程。本研究通过批判性的技术文化话语分析,探讨了底层阶级如何通过在快手上制作短视频和进行现场商务来表现贫困和自己,发现数字创业主义成为一种环环相扣的治理方式,约束了底层阶级的在线参与。创业主义由平台提供,由多个网络行动者运作,将底层阶级纳入数字中介的生产关系中,同时规范他们的在线代表,并通过平台劳动和货币投资利用相关实体,培养底层阶级创业主体。虽然数字平台声称包括并赋予了多元化的中国底层阶级权力,但实际上是通过数字创业,通过动员底层阶级的计算一致性来体验线上和线下交织的不平等,从而再现了底层阶级。尽管如此,在数字媒介的自我表现中,仍然存在着小叙事的细微差别。
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引用次数: 4
The invention of Chinese “media tradition”: Mediatization of festival tradition and family cultural reproduction in contemporary China 中国“媒介传统”的发明:当代中国节日传统的媒介化与家庭文化再生产
IF 2.1 2区 文学 Q1 COMMUNICATION Pub Date : 2022-05-11 DOI: 10.1177/20594364221090711
Zhuoxiao Xie
The popularity of Internet and mobile media in China has weaken the collective TV viewing culture in Chinese families. Behind the decline of television, the China Central Television’s Spring Festival Gala Show (Gala Show) is hard to maintain its glory and gradually being questioned and challenged. Why does TV viewing and Gala Show still matter in some families but not the others? This paper conceptualizes and analyzes how and why the Gala Show became a media tradition, in the Chinese family-nation cultural reproduction for more than three decades. Based on twofold interviewing data collected by 2015 and 2021, respectively, the study found that the invented media tradition-the Gala Show, stimulates the cultural changes and continuity of Chinese family cultural traditions from the golden age of television (from the 1980s to the late 2000s) onwards. In the long processes of its cultural transformation, the evolving media tradition blends past and present cultural materials in the social institution, thus (re)shaping the cultural practices and values of the participants. Moreover, the interviews revealed that ordinary people read the roles of Gala Show as a media tradition in Chinese families differently, because the social implications of the Gala Show shifted and reacted to the social and cultural transformation from the age of television onwards. Finally, regarding the dynamic social changes in media technologies, Spring Festival customs, and collective TV viewing cultures, the Gala Show reflects the divergent structure of feeling of different generations and families’ social and technological nostalgia about the technology and cultural formats of television in digital era. The established media tradition to some extent maintains the sense of cultural continuity and particularly anchors a safe zoom particular in nuclear families.
互联网和移动媒体在中国的普及削弱了中国家庭集体看电视的文化。在电视衰落的背后,央视春晚难以保持辉煌,并逐渐受到质疑和挑战。为什么看电视和春晚在一些家庭仍然很重要,而在另一些家庭却不重要?本文对三十多年来中国家庭民族文化再生产中,春晚是如何以及为什么成为一种媒介传统进行了概念化和分析。根据分别于2015年和2021年收集的双重访谈数据,该研究发现,从电视黄金时代(从20世纪80年代到21世纪后期)开始,被发明的媒体传统——春晚,刺激了中国家庭文化传统的文化变化和连续性。在漫长的文化转型过程中,不断演变的媒体传统将社会制度中过去和现在的文化材料融合在一起,从而(重新)塑造了参与者的文化实践和价值观。此外,访谈还显示,普通民众对春晚作为一种媒体传统在中国家庭中的角色有不同的解读,因为春晚的社会含义发生了变化,并对电视时代以来的社会文化转型做出了反应。最后,在媒体技术、春节习俗、集体电视收视文化等动态的社会变迁中,春晚反映了不同世代的情感差异结构和家庭对数字时代电视技术和文化业态的社会技术怀旧。既定的媒体传统在某种程度上保持了文化的延续性,特别是在核心家庭中锚定了一个安全的变焦。
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引用次数: 2
Book Review: Remaking Red classics in post-mao China: TV drama as popular media
IF 2.1 2区 文学 Q1 COMMUNICATION Pub Date : 2022-04-29 DOI: 10.1177/20594364221098441
Lara Vanderstaay
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引用次数: 2
Relational platform entrepreneurs: Live commerce and the 818 Jiazu 关系型平台创业者:电商和818家
IF 2.1 2区 文学 Q1 COMMUNICATION Pub Date : 2022-04-26 DOI: 10.1177/20594364221097493
Isabel Fangyi Lu, Lili Wang
This paper explores the emerging platform entrepreneurship through an observational case study of one of the most prominent Kuaishou influencers, Xin Youzhi, and his 818 jiazu. Jiazus are influencer communities on Kuaishou, a Chinese livestreaming and e-commerce platform. Examining platform entrepreneurs through a relational lens, we illustrate the organisation and operation of the 818 jiazu and its interaction with the followers, the Kuaishou platform and the Chinese state. Identifying relations of mutuality, autonomy and domination, we find that 818 kiazu’s rise and fall manifest the relationality and contingency of entrepreneurial labours in the Chinese platform economy. We argue that Kuaishou jiazu can be understood as relational entrepreneurs who need new sociotechnical skills to navigate various relationships with the platform, users and state regulations. Our study contributes to understanding the organisation and practices of livestreamers by foregrounding the entrepreneurial agency of the influencer community.
本文通过对快手网红辛有志及其818家嘴的观察案例,探讨新兴平台创业。“家子”是中国直播和电子商务平台快手上的网红社区。通过关系视角考察平台企业家,我们阐述了818家嘴的组织和运作,以及它与粉丝、快手平台和中国政府的互动。通过对相互关系、自主关系和支配关系的识别,我们发现818家宿的兴衰体现了中国平台经济中创业劳动力的关联性和偶然性。我们认为,快手家可以被理解为关系型企业家,他们需要新的社会技术技能来驾驭与平台、用户和国家法规之间的各种关系。我们的研究通过展望网红社区的创业机构,有助于理解直播者的组织和实践。
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引用次数: 1
The postfeminist entrepreneurial self and the platformisation of labour: A case study of yesheng female lifestyle bloggers on Xiaohongshu 后女权主义创业自我与劳动平台化——以小红书叶生女性生活方式博主为例
IF 2.1 2区 文学 Q1 COMMUNICATION Pub Date : 2022-04-26 DOI: 10.1177/20594364221095896
Jia Guo
Yesheng (野生), which literally translates to ‘wild growing’, is a Chinese internet term to describe social media creators who do not have contracts with multichannel network companies and operate their accounts independently. Drawing from in-depth interviews with eight current and former yesheng female lifestyle bloggers on the Chinese social media platform Xiaohongshu (小红书), this article examines gendered entrepreneurial labour in relation to the platformisation of Chinese digital networks through the case study. On the one hand, taking gender and class formation into account, I propose that yesheng female lifestyle bloggers showcase a kind of postfeminist entrepreneurialism with Chinese specificities, which is encouraged by the development of Chinese social media platforms and the wanghong economy. On the other hand, yesheng bloggers’ entrepreneurial labour is governed, regulated and commercialised by powerful social media platforms. Situated in a broader context of gender politics in contemporary China, this article demonstrates the complexities of gendered entrepreneurialism and the platformisation of labour from the perspective of feminist media studies.
野生,字面意思是“野生生长”,是一个中文网络术语,指的是那些没有与多渠道网络公司签订合同,独立运营自己账户的社交媒体创作者。本文通过对中国社交媒体平台“小红书”上八位现任和前任“业生”女性生活方式博主的深度访谈,通过案例研究探讨了与中国数字网络平台化相关的性别创业劳动。一方面,从性别和阶层形成的角度出发,我认为业生女性生活博主在中国社交媒体平台的发展和网红经济的推动下,展现了一种具有中国特色的后女权主义创业精神。另一方面,业生博主的创业劳动受到强大的社交媒体平台的治理、规范和商业化。本文立足于当代中国性别政治的大背景下,从女性主义媒体研究的角度,论证了性别创业主义和劳动平台化的复杂性。
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引用次数: 9
期刊
Global Media and China
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