Pub Date : 2022-01-15DOI: 10.14349/sumneg/2022.v13.n28.a3
Fernando Andrés Morales Parada, Jacob Sáez Salazar
Introducción/objetivo: La siguiente investigación se centra en un análisis a los Reportes de Sostenibilidad y Memorias Anuales del 2018 y el 2019 de las empresas del retail que pertenezcan al Mercado Integrado Latinoamericano acerca de la información relativa al desarrollo humano sostenible. Metodología: Con un enfoque descriptivo-correlacional y no experimental se analizaron diversas variables de contenido suministradas en esos reportes para luego construir un índice que midió la divulgación realizada. Resultados: Una alta divulgación sobre desarrollo humano sustentable en países como Colombia, México y Chile; queda Perú como uno de los países con menos información divulgada. Conclusión: El tamaño de la organización según su cantidad de trabajadores es determinante en el nivel de divulgación y la cantidad de mujeres en el directorio en este caso no es determinante de divulgación.
{"title":"Transparencia corporativa sobre capital humano en empresas del retail del Mercado Integrado Latinoamericano (MILA)","authors":"Fernando Andrés Morales Parada, Jacob Sáez Salazar","doi":"10.14349/sumneg/2022.v13.n28.a3","DOIUrl":"https://doi.org/10.14349/sumneg/2022.v13.n28.a3","url":null,"abstract":"Introducción/objetivo: La siguiente investigación se centra en un análisis a los Reportes de Sostenibilidad y Memorias Anuales del 2018 y el 2019 de las empresas del retail que pertenezcan al Mercado Integrado Latinoamericano acerca de la información relativa al desarrollo humano sostenible. Metodología: Con un enfoque descriptivo-correlacional y no experimental se analizaron diversas variables de contenido suministradas en esos reportes para luego construir un índice que midió la divulgación realizada. Resultados: Una alta divulgación sobre desarrollo humano sustentable en países como Colombia, México y Chile; queda Perú como uno de los países con menos información divulgada. Conclusión: El tamaño de la organización según su cantidad de trabajadores es determinante en el nivel de divulgación y la cantidad de mujeres en el directorio en este caso no es determinante de divulgación.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42758775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-15DOI: 10.14349/sumneg/2022.v13.n28.a5
Juan Francisco Arenas-Escaso, José A. Folgado-Fernández, Pedro R. Palos-Sánchez
Introducción/objetivo: La industria del sector turístico está diseñando productos y servicios para aquellos usuarios que, conscientemente, deseen reducir o renunciar a la tecnología durante sus viajes y puedan convertirlo en realidad. Esto ha provocado la aparición de una nueva tendencia denominada Digital Free Tourism (DFT) o turismo de desconexión digital, concebido como una mejora de las propias relaciones, la vida social y el bienestar del turista. El principal objetivo de esta investigación es dar a conocer una vía investigadora para el mundo académico y proporcionar un análisis centrado en la oferta DFT en el mercado español por ser uno de los países con más turistas internacionales a nivel mundial. Metodología: Se emplea una metodología de búsquedas de contenidos en bases de datos bibliográficas. Resultados: Los resultados y hallazgos encontrados son limitados y apenas existen conexiones en destinos que reúnen elementos DFT, lo que puede suponer un nicho de mercado emergente y la oportunidad económica de generar una red de servicios turísticos DFT. Conclusiones: Las implicaciones de este trabajo pueden resultar útiles para los gestores y administradores del sector turístico para la generación de sinergias y alianzas estratégicas y ser un prólogo para nuevos estudios y líneas de investigación.
{"title":"Digital Free Tourism (DFT) o desconectar para volver a conectar: una oportunidad económica y turística","authors":"Juan Francisco Arenas-Escaso, José A. Folgado-Fernández, Pedro R. Palos-Sánchez","doi":"10.14349/sumneg/2022.v13.n28.a5","DOIUrl":"https://doi.org/10.14349/sumneg/2022.v13.n28.a5","url":null,"abstract":"Introducción/objetivo: La industria del sector turístico está diseñando productos y servicios para aquellos usuarios que, conscientemente, deseen reducir o renunciar a la tecnología durante sus viajes y puedan convertirlo en realidad. Esto ha provocado la aparición de una nueva tendencia denominada Digital Free Tourism (DFT) o turismo de desconexión digital, concebido como una mejora de las propias relaciones, la vida social y el bienestar del turista. El principal objetivo de esta investigación es dar a conocer una vía investigadora para el mundo académico y proporcionar un análisis centrado en la oferta DFT en el mercado español por ser uno de los países con más turistas internacionales a nivel mundial. Metodología: Se emplea una metodología de búsquedas de contenidos en bases de datos bibliográficas. Resultados: Los resultados y hallazgos encontrados son limitados y apenas existen conexiones en destinos que reúnen elementos DFT, lo que puede suponer un nicho de mercado emergente y la oportunidad económica de generar una red de servicios turísticos DFT. Conclusiones: Las implicaciones de este trabajo pueden resultar útiles para los gestores y administradores del sector turístico para la generación de sinergias y alianzas estratégicas y ser un prólogo para nuevos estudios y líneas de investigación.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2022-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45170811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this paper is to explorer the level of technological maturity of undergraduate students from institutions of higher education. Which is why it was developed a model of technological maturity, with variables directly related to the teaching-learning process. The focus of the study was quantitative. The study was designed as non-experimental with a causal cut. The study was carried out in the city of Bogotá, Colombia, with a non-probabilistic, a questionnaire was designed as a data collection instrument, which was distributed by internet to 481 undergraduate students from different academic units participated and during different semesters. The results confirmed the direct relationship among the familiarity and trust towards digital transformation, while, the trust has a negative impact on the attitude. The results indicate that the model adjustment indicators were acceptable, the positive influence of the variable trust in the model is evidenced, and how the attitude towards digital transformation has a negative impact on the expectations of the future use of digital tools.
{"title":"Modelo de madurez tecnológica de estudiantes de instituciones de educación superior en Colombia","authors":"Óscar Armando Mejía Delgado, Yury Yasmín Mejía Delgado, Cristian Andrés Mejía Delgado","doi":"10.14349/sumneg/2021.v12.n27.a7","DOIUrl":"https://doi.org/10.14349/sumneg/2021.v12.n27.a7","url":null,"abstract":"The purpose of this paper is to explorer the level of technological maturity of undergraduate students from institutions of higher education. Which is why it was developed a model of technological maturity, with variables directly related to the teaching-learning process. The focus of the study was quantitative. The study was designed as non-experimental with a causal cut. The study was carried out in the city of Bogotá, Colombia, with a non-probabilistic, a questionnaire was designed as a data collection instrument, which was distributed by internet to 481 undergraduate students from different academic units participated and during different semesters. The results confirmed the direct relationship among the familiarity and trust towards digital transformation, while, the trust has a negative impact on the attitude. The results indicate that the model adjustment indicators were acceptable, the positive influence of the variable trust in the model is evidenced, and how the attitude towards digital transformation has a negative impact on the expectations of the future use of digital tools.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47873918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.14349/sumneg/2021.v12.n27.a8
Valentina Cardozo-Torres, Alberto Méndez-Morales, Milton M. Herrera
Brands are an intangible asset with high strategic value for organisations. Although brands influence the market, the relationship between investment in these assets and the financial impact on firms is still not very clear. This article aims to understand the way in which the creation, management, and promotion of brands, as intangible assets, have on financial performance of firms, in the same direction, we wonder which are the variables mediating on that relationship. The paper presents a systematic review of the literature of the studies brought related to investment in brands and its impact on organisational performance between 2016 and 2020. The results show the studies refer to two-level relationships between brands and business results, that they use data from perception surveys and third-party databases, and that it has carried these studies out for developing countries. This review contributes with a look at future research directions in relation to investment in intangible assets and organisational performance.
{"title":"La inversión en marcas y su relación con los resultados empresariales","authors":"Valentina Cardozo-Torres, Alberto Méndez-Morales, Milton M. Herrera","doi":"10.14349/sumneg/2021.v12.n27.a8","DOIUrl":"https://doi.org/10.14349/sumneg/2021.v12.n27.a8","url":null,"abstract":"Brands are an intangible asset with high strategic value for organisations. Although brands influence the market, the relationship between investment in these assets and the financial impact on firms is still not very clear. This article aims to understand the way in which the creation, management, and promotion of brands, as intangible assets, have on financial performance of firms, in the same direction, we wonder which are the variables mediating on that relationship. The paper presents a systematic review of the literature of the studies brought related to investment in brands and its impact on organisational performance between 2016 and 2020. The results show the studies refer to two-level relationships between brands and business results, that they use data from perception surveys and third-party databases, and that it has carried these studies out for developing countries. This review contributes with a look at future research directions in relation to investment in intangible assets and organisational performance.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45388184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The knowledge of the healthiness of organic products opens possibilities for the improvement of the diet and possible reduction of morbid diseases. The purpose of this study is to analyze the effect on the perceived value of coffee labeled organic with respect to aspects such as taste and nutritional perception. Five factorial experiment designs are applied, considering among others, the factor product/coffee label, whose levels are: A, B, organic, regular and C; without informing that A is regular coffee and B is organic coffee and C is regular coffee. The healthiest, most nutritious, and best tasting organic products are perceived; in addition, it is found that the label on the packaging of organic coffee generates a halo effect by predisposing its perception with better flavor and healthy perception over the other types of labeled products, even though one of them is masked with another label being from the same organic. The organic production of coffee has generated added value, increasing the healthy and environmental market, taking advantage of the identity achieved by organic products, as demonstrated in the research by its high perceived added value, contributing in the increase of possibilities of marketing, sales and new developments.
{"title":"Efecto halo: estudio del café orgánico con diseños de experimentos","authors":"Marisol Valencia Cárdenas, Guberney Muñetón Santa, Jorge Aníbal Restrepo","doi":"10.14349/sumneg/2021.v12.n27.a1","DOIUrl":"https://doi.org/10.14349/sumneg/2021.v12.n27.a1","url":null,"abstract":"The knowledge of the healthiness of organic products opens possibilities for the improvement of the diet and possible reduction of morbid diseases. The purpose of this study is to analyze the effect on the perceived value of coffee labeled organic with respect to aspects such as taste and nutritional perception. Five factorial experiment designs are applied, considering among others, the factor product/coffee label, whose levels are: A, B, organic, regular and C; without informing that A is regular coffee and B is organic coffee and C is regular coffee. The healthiest, most nutritious, and best tasting organic products are perceived; in addition, it is found that the label on the packaging of organic coffee generates a halo effect by predisposing its perception with better flavor and healthy perception over the other types of labeled products, even though one of them is masked with another label being from the same organic. The organic production of coffee has generated added value, increasing the healthy and environmental market, taking advantage of the identity achieved by organic products, as demonstrated in the research by its high perceived added value, contributing in the increase of possibilities of marketing, sales and new developments.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46665354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.14349/sumneg/2021.v12.n27.a5
José Armando Deaza Ávila, Ángela Cristina Pinto Quijano, S. E. Castiblanco-Moreno
This article analyzes the behavior of the Free Trade Agreement signed between Colombia and the Northern Triangle countries. It is based on the hypothesis that, because there is an agreement between countries of the South, similar global development conditions reduce the asymmetries in terms of trade, characteristics of North-South agreements. To evaluate the hypothesis, this article analyzed the trade flows of the last ten years (2010 – 2019), and different international trade indicators are estimated. The results indicate that the agreement has been favorable for Colombia, generating a surplus trade balance and an increase in exports of products with high added value and complementarity between trade partners. It is suggested to deepen and expand this agreement and promote its use by the national productive apparatus.
{"title":"Tratado de libre comercio Colombia-Triángulo del Norte: un ejemplo de desarrollo comercial sur-sur","authors":"José Armando Deaza Ávila, Ángela Cristina Pinto Quijano, S. E. Castiblanco-Moreno","doi":"10.14349/sumneg/2021.v12.n27.a5","DOIUrl":"https://doi.org/10.14349/sumneg/2021.v12.n27.a5","url":null,"abstract":"This article analyzes the behavior of the Free Trade Agreement signed between Colombia and the Northern Triangle countries. It is based on the hypothesis that, because there is an agreement between countries of the South, similar global development conditions reduce the asymmetries in terms of trade, characteristics of North-South agreements. To evaluate the hypothesis, this article analyzed the trade flows of the last ten years (2010 – 2019), and different international trade indicators are estimated. The results indicate that the agreement has been favorable for Colombia, generating a surplus trade balance and an increase in exports of products with high added value and complementarity between trade partners. It is suggested to deepen and expand this agreement and promote its use by the national productive apparatus.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48468819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The collaborative consumption is mainly based on digital business models, where three fundamental actors intervene: the service provider, the technological platform (intermediary) and the end-user, in this sense, the trust level developed in this triad determines the durability of the economic model. This paper aims to determine the correlation among trust in the intermediary, service providers and purchase intention. The focus of the study is quantitative, the data collection instrument applied to 233 people was a questionnaire. Among the main findings, the hypotheses raised were verified, a significant positive correlation is evidenced between trust in the technological platform and the intention of purchase, and between trust in service providers and purchase intention.
{"title":"Consumo colaborativo: la confianza, un factor crítico en la intención de compra","authors":"Óscar Armando Mejía Delgado, Christian Paulina Mendoza Torres, Yury Yazmin Mejía Delgado","doi":"10.14349/sumneg/2021.v12.n27.a6","DOIUrl":"https://doi.org/10.14349/sumneg/2021.v12.n27.a6","url":null,"abstract":"The collaborative consumption is mainly based on digital business models, where three fundamental actors intervene: the service provider, the technological platform (intermediary) and the end-user, in this sense, the trust level developed in this triad determines the durability of the economic model. This paper aims to determine the correlation among trust in the intermediary, service providers and purchase intention. The focus of the study is quantitative, the data collection instrument applied to 233 people was a questionnaire. Among the main findings, the hypotheses raised were verified, a significant positive correlation is evidenced between trust in the technological platform and the intention of purchase, and between trust in service providers and purchase intention.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47065536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.14349/sumneg/2021.v12.n27.a2
J. L. Verdegay, M. T. Lamata, David A. Pelta, Carlos Cruz
Computers process information and make decisions. Until recently, the decisions they made were not complex, but due to the incessant technological advances that occur, systems based on Artificial Intelligence are achieving levels of competence in decision-making that in many contexts equal or exceed people. These are Autonomous Decision Systems that, although they can increase the capacity and efficiency of people in their fields of action, could also replace them, something that worries the whole of Society. Avoiding missfunctions in these systems is a priority social, scientific and technological objective, which requires having theoretical models that collect all the richness and variety of decision problems, that define precisely the elements that characterize them and that address the ethical approaches which should guide its operation. This paper describes each of these aspects in a separate section.
{"title":"Inteligencia artificial y problemas de decisión: la necesidad de un contexto ético","authors":"J. L. Verdegay, M. T. Lamata, David A. Pelta, Carlos Cruz","doi":"10.14349/sumneg/2021.v12.n27.a2","DOIUrl":"https://doi.org/10.14349/sumneg/2021.v12.n27.a2","url":null,"abstract":"Computers process information and make decisions. Until recently, the decisions they made were not complex, but due to the incessant technological advances that occur, systems based on Artificial Intelligence are achieving levels of competence in decision-making that in many contexts equal or exceed people. These are Autonomous Decision Systems that, although they can increase the capacity and efficiency of people in their fields of action, could also replace them, something that worries the whole of Society. Avoiding missfunctions in these systems is a priority social, scientific and technological objective, which requires having theoretical models that collect all the richness and variety of decision problems, that define precisely the elements that characterize them and that address the ethical approaches which should guide its operation. This paper describes each of these aspects in a separate section.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42995235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.14349/sumneg/2021.v12.n27.a4
Diogo Campos-Teixeira, Jorge Tello-Gamarra
Although there is research pertaining to the boundaries of firms, this field of study still requires more development. The objective of this paper is to analyse firm boundaries considering technological and transactional capabilities. The method chosen was that of multiple case studies conducted in firms having different technological intensity levels. The main results are contained in three propositions. Firstly, all industrial firms have technological and transactional capability. Secondly, firms with more developed capabilities (technological and transactional) expand their boundaries. Thirdly, the firms are able to expand their boundaries by means of the accumulation of technological capability, transactional capability, or both. As a conclusion to this paper, technological and transactional capabilities are essential for expanding the boundaries of firms at any level of technological intensity.
{"title":"Technological capability, transactional capability and firm boundaries","authors":"Diogo Campos-Teixeira, Jorge Tello-Gamarra","doi":"10.14349/sumneg/2021.v12.n27.a4","DOIUrl":"https://doi.org/10.14349/sumneg/2021.v12.n27.a4","url":null,"abstract":"Although there is research pertaining to the boundaries of firms, this field of study still requires more development. The objective of this paper is to analyse firm boundaries considering technological and transactional capabilities. The method chosen was that of multiple case studies conducted in firms having different technological intensity levels. The main results are contained in three propositions. Firstly, all industrial firms have technological and transactional capability. Secondly, firms with more developed capabilities (technological and transactional) expand their boundaries. Thirdly, the firms are able to expand their boundaries by means of the accumulation of technological capability, transactional capability, or both. As a conclusion to this paper, technological and transactional capabilities are essential for expanding the boundaries of firms at any level of technological intensity.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49145495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-15DOI: 10.14349/sumneg/2021.v12.n27.a3
Yuly Vanessa Castrillón-Castaño, Yulieth Catalina Correa-Marulanda, Daniela Jaramillo-Bedoya, J. Correa-García
The objective of this paper is to identify actions referred to the creating shared value (CSV) carried out by Colombian Business Groups (BG). CSV allows organizations to realize what business success not only depends on the maximization of financial results, but also requires on the positive contribution to the environment and communities where they operate. The article focuses on BG, because they are the predominant organizational form for large Latin American and Colombian companies. We worked with a sample of 38 BG s listed on the Colombian Stock Exchange using their corporate reports through a content analysis. It was found that many of these BGs s perform various activities that presuppose the existence of benefits and two-way value generation between stakeholders and companies, so this article opens space for future work considering that it is an emerging research topic.
{"title":"Acciones de valor compartido realizadas por los grupos empresariales de Colombia","authors":"Yuly Vanessa Castrillón-Castaño, Yulieth Catalina Correa-Marulanda, Daniela Jaramillo-Bedoya, J. Correa-García","doi":"10.14349/sumneg/2021.v12.n27.a3","DOIUrl":"https://doi.org/10.14349/sumneg/2021.v12.n27.a3","url":null,"abstract":"The objective of this paper is to identify actions referred to the creating shared value (CSV) carried out by Colombian Business Groups (BG). CSV allows organizations to realize what business success not only depends on the maximization of financial results, but also requires on the positive contribution to the environment and communities where they operate. The article focuses on BG, because they are the predominant organizational form for large Latin American and Colombian companies. We worked with a sample of 38 BG s listed on the Colombian Stock Exchange using their corporate reports through a content analysis. It was found that many of these BGs s perform various activities that presuppose the existence of benefits and two-way value generation between stakeholders and companies, so this article opens space for future work considering that it is an emerging research topic.","PeriodicalId":42652,"journal":{"name":"Suma de Negocios","volume":null,"pages":null},"PeriodicalIF":0.3,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47465560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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