A. Mavrommati, K. Pendaraki, A. Kontogeorgos, F. Chatzitheodoridis
{"title":"A Panel Data Model of International Tourism Demand for Greece","authors":"A. Mavrommati, K. Pendaraki, A. Kontogeorgos, F. Chatzitheodoridis","doi":"10.32725/det.2021.024","DOIUrl":"https://doi.org/10.32725/det.2021.024","url":null,"abstract":"","PeriodicalId":42727,"journal":{"name":"Deturope-The Central European journal of Regional Development and Tourism","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73211543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Pyankova, I. Mitrofanova, O. Ergunova, M. Buyanova
The relevance of this research is determined by the need for scientific substantiation of the use of advertising and PR-technologies in the field of higher education in order to improve the management of the university in the international educational services market. Over the past ten years, the market for educational services has changed significantly: new agents and training formats have appeared, competition between universities for consumers has increased, the requirements of employers for the level and quality of education of graduates have changed significantly. Global and local market conditions are constantly changing and thus create a difficult to predict environment. In this regard, they need to develop an effective advertising and PR strategy to create competitive advantages. The development and implementation of effective advertising and PR activity requires an individual approach that takes into account the specifics of the educational institution and, above all, the specifics of the market in which they operate. The purpose of the study is to conduct a comparative analysis of the use of advertising and PR technologies used by universities in Russia on the basis of the obtained results the development of recommendations on advertising and PR technologies for the effective functioning of Russian universities on the international market of educational services. To achieve this goal, the following tasks were formulated: to study the features of advertising and PR technologies in the market of educational services; to identify relevant communication technologies used by the university in the work with the target audience. The research methodology includes the following set of empirical methods: analysis of websites of Russian on such criterions as informativeness, usability, website design, functionality and location in search results; content analysis of accounts of Russian on social networks listed on the official website of the universities with a relevant link. For the study, Russian universities included in QS World University Rankings 2020 were selected, they were classified into 4 groups: National universities with the status of “unique scientific and educational complexes, the country's oldest universities, of great importance for the development of Russian society”, National Research universities are awarded for a ten-year term on a competitive basis with the aim of creating on their basis advanced world-class research and educational centers, Federal universities and Flagship, regional universities.
{"title":"Particularities of marketing communications in the field of internationalization of higher education in the Russian Federation","authors":"S. Pyankova, I. Mitrofanova, O. Ergunova, M. Buyanova","doi":"10.32725/det.2021.021","DOIUrl":"https://doi.org/10.32725/det.2021.021","url":null,"abstract":"The relevance of this research is determined by the need for scientific substantiation of the use of advertising and PR-technologies in the field of higher education in order to improve the management of the university in the international educational services market. Over the past ten years, the market for educational services has changed significantly: new agents and training formats have appeared, competition between universities for consumers has increased, the requirements of employers for the level and quality of education of graduates have changed significantly. Global and local market conditions are constantly changing and thus create a difficult to predict environment. In this regard, they need to develop an effective advertising and PR strategy to create competitive advantages. The development and implementation of effective advertising and PR activity requires an individual approach that takes into account the specifics of the educational institution and, above all, the specifics of the market in which they operate. The purpose of the study is to conduct a comparative analysis of the use of advertising and PR technologies used by universities in Russia on the basis of the obtained results the development of recommendations on advertising and PR technologies for the effective functioning of Russian universities on the international market of educational services. To achieve this goal, the following tasks were formulated: to study the features of advertising and PR technologies in the market of educational services; to identify relevant communication technologies used by the university in the work with the target audience. The research methodology includes the following set of empirical methods: analysis of websites of Russian on such criterions as informativeness, usability, website design, functionality and location in search results; content analysis of accounts of Russian on social networks listed on the official website of the universities with a relevant link. For the study, Russian universities included in QS World University Rankings 2020 were selected, they were classified into 4 groups: National universities with the status of “unique scientific and educational complexes, the country's oldest universities, of great importance for the development of Russian society”, National Research universities are awarded for a ten-year term on a competitive basis with the aim of creating on their basis advanced world-class research and educational centers, Federal universities and Flagship, regional universities.","PeriodicalId":42727,"journal":{"name":"Deturope-The Central European journal of Regional Development and Tourism","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89735476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Australian public universities’ Vice-Chancellors (VC) are among the highest paid in the world, with an individual average yearly income in excess of one million Australian Dollars, or about twice the annual income of the Prime Minister. Although universities are significantly government funded, they individually set their VC remuneration. Recent estimates put VC salaries at least 10 time that of an average lecturer’ income. The rationale given for such high salaries is that VC perform roles that are synonymous with those of free enterprise CEOS and, therefore, they should be remunerated accordingly. However, universities are neither free enterprises, nor do they operate in a ‘free-market’, as student fees are controlled by the government and universities cannot simply act as an entrepreneur and manipulate prices. As government funding continues to shrink, universities have reduced the permanent academic workforce, replacing this with casual academics, employed on precarious contracts that provide no job security, and raise questions over the long-term quality of education. This paper highlights some of the ethical dilemmas of this environment and offers suggestions for changing the status quo.
{"title":"Australian Public Universities Vice-Chancellor Salaries and Workforce Casualisation: Ethical Tension?","authors":"Roberto Bergami","doi":"10.32725/det.2021.023","DOIUrl":"https://doi.org/10.32725/det.2021.023","url":null,"abstract":"Australian public universities’ Vice-Chancellors (VC) are among the highest paid in the world, with an individual average yearly income in excess of one million Australian Dollars, or about twice the annual income of the Prime Minister. Although universities are significantly government funded, they individually set their VC remuneration. Recent estimates put VC salaries at least 10 time that of an average lecturer’ income. The rationale given for such high salaries is that VC perform roles that are synonymous with those of free enterprise CEOS and, therefore, they should be remunerated accordingly. However, universities are neither free enterprises, nor do they operate in a ‘free-market’, as student fees are controlled by the government and universities cannot simply act as an entrepreneur and manipulate prices. As government funding continues to shrink, universities have reduced the permanent academic workforce, replacing this with casual academics, employed on precarious contracts that provide no job security, and raise questions over the long-term quality of education. This paper highlights some of the ethical dilemmas of this environment and offers suggestions for changing the status quo.","PeriodicalId":42727,"journal":{"name":"Deturope-The Central European journal of Regional Development and Tourism","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89922112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Examining the Visibility of Social Responsibility on the Websites of Hungarian State Universities","authors":"Adrienn Reisinger, Zsolt Dános","doi":"10.32725/det.2021.019","DOIUrl":"https://doi.org/10.32725/det.2021.019","url":null,"abstract":"","PeriodicalId":42727,"journal":{"name":"Deturope-The Central European journal of Regional Development and Tourism","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87316745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Labour market crisis management after crisis of 2008 - Intervention expenditure and \"Europe 2020\" indicators","authors":"Tímea Győri","doi":"10.32725/det.2021.017","DOIUrl":"https://doi.org/10.32725/det.2021.017","url":null,"abstract":"","PeriodicalId":42727,"journal":{"name":"Deturope-The Central European journal of Regional Development and Tourism","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72507059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research paper analyses shifts in the Visegrád Group’s (Czechia, Hungary, Poland and Slovakia) identity as a regional integration platform and, in particular, links between Europeanization, illiberalism and V4 geopolitical identity. This provides a background for investigating contested ideas of European integration that discursively frame Central Europe’s ‘illiberal regionalism’. I suggest that this regionalism does not represent a coherent or stable political project. Tensions involved in this regionalist shift are exemplified by ‘revolutionary’ Hungarian and Polish national conservative agendas and their interaction with the more measured pragmatism of the Czech Republic and Slovakia. This analysis supports the argument that V4 cooperation represents an adjustable geopolitical space that reflects Hungarian and Polish cultural politics of national identity as well as more issue-oriented Czech and Slovak concerns. Moreover, V4 cooperation remains salient in order to prevent the political marginalization of its members.
{"title":"Post-Millennial Visegrád Four Geopolitics: Illiberalism and Positionality within the EU","authors":"James Wesley Scott","doi":"10.32725/det.2021.011","DOIUrl":"https://doi.org/10.32725/det.2021.011","url":null,"abstract":"This research paper analyses shifts in the Visegrád Group’s (Czechia, Hungary, Poland and Slovakia) identity as a regional integration platform and, in particular, links between Europeanization, illiberalism and V4 geopolitical identity. This provides a background for investigating contested ideas of European integration that discursively frame Central Europe’s ‘illiberal regionalism’. I suggest that this regionalism does not represent a coherent or stable political project. Tensions involved in this regionalist shift are exemplified by ‘revolutionary’ Hungarian and Polish national conservative agendas and their interaction with the more measured pragmatism of the Czech Republic and Slovakia. This analysis supports the argument that V4 cooperation represents an adjustable geopolitical space that reflects Hungarian and Polish cultural politics of national identity as well as more issue-oriented Czech and Slovak concerns. Moreover, V4 cooperation remains salient in order to prevent the political marginalization of its members.","PeriodicalId":42727,"journal":{"name":"Deturope-The Central European journal of Regional Development and Tourism","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81138379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the political agreement by the European Parliament and the Council on the Commission’s proposal for 2021–2027 on the European Regional Development Fund (ERDF), the Cohesion Fund (CF) and the European Territorial Cooperation Programmes („Interreg”), and all the other instruments related to cohesion policy, we have entered the final stage of the provisions for the new EU programming period: the final approval of the legal texts (EC, 2020a). Thus, the main objective of our study is to present the most important challenges at the Member State level (Hungary) with a bottom-up and practice-oriented perspective. Methodologically, three specific factors were identified and studied in the paper that constitute significant challenge for national level policymaking, as follows: (1) as regards the soci(et)al aspect, the questions of the new “regions” (Central Hungary vs Budapest and Pest region); (2) regarding the economic aspect, the newly created territorial “units” (Economic Development Zones); and lastly (3) as a nature-focused aspect, the management of surface water. These factors are directly connected to the five investment priorities of the EU for 2021–2027 i.e. Smarter, Greener and carbon free, Connected, and Social Europe that is Closer to its citizens (EC, 2018) and represent criteria that reflect the reality on the ground. These factors were examined in specific case studies exploring their relations to national and interregional policymaking and EU level policies also, together with their presence in the planned programming documents, e.g. the Operational Programmes and Partnership Agreement. As a result, we aim to identify some direct causal relations between policy and practice, highlight some synergies (or their absence) between national and interregional level sectoral (horizontal) and EU-Member State level (vertical) processes, and additionally, shed some light on the possible future scenarios in these specific and important areas. Through these outcomes, our research could contribute to a more tailored approach to regional development, that is a major objective of the New Cohesion Policy.
{"title":"Cohesion policy challenges and discovery in 2021-2027. The case of Hungary","authors":"P. Szabó, V. Józsa, Tamás Gordos","doi":"10.32725/det.2021.014","DOIUrl":"https://doi.org/10.32725/det.2021.014","url":null,"abstract":"With the political agreement by the European Parliament and the Council on the Commission’s proposal for 2021–2027 on the European Regional Development Fund (ERDF), the Cohesion Fund (CF) and the European Territorial Cooperation Programmes („Interreg”), and all the other instruments related to cohesion policy, we have entered the final stage of the provisions for the new EU programming period: the final approval of the legal texts (EC, 2020a). Thus, the main objective of our study is to present the most important challenges at the Member State level (Hungary) with a bottom-up and practice-oriented perspective. Methodologically, three specific factors were identified and studied in the paper that constitute significant challenge for national level policymaking, as follows: (1) as regards the soci(et)al aspect, the questions of the new “regions” (Central Hungary vs Budapest and Pest region); (2) regarding the economic aspect, the newly created territorial “units” (Economic Development Zones); and lastly (3) as a nature-focused aspect, the management of surface water. These factors are directly connected to the five investment priorities of the EU for 2021–2027 i.e. Smarter, Greener and carbon free, Connected, and Social Europe that is Closer to its citizens (EC, 2018) and represent criteria that reflect the reality on the ground. These factors were examined in specific case studies exploring their relations to national and interregional policymaking and EU level policies also, together with their presence in the planned programming documents, e.g. the Operational Programmes and Partnership Agreement. As a result, we aim to identify some direct causal relations between policy and practice, highlight some synergies (or their absence) between national and interregional level sectoral (horizontal) and EU-Member State level (vertical) processes, and additionally, shed some light on the possible future scenarios in these specific and important areas. Through these outcomes, our research could contribute to a more tailored approach to regional development, that is a major objective of the New Cohesion Policy.","PeriodicalId":42727,"journal":{"name":"Deturope-The Central European journal of Regional Development and Tourism","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77124987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The objective of the study is to examine the correspondence between city status and city identity and the factors explaining the spectacularly large number of small cities in Hungary. A further aim is to explore the positive or negative impacts of the acquisition of city status on the development of the urban network. The study, using a historical approach, aimed to identify the key enabling factors of the transformation of small towns into cities. This was achieved through the qualitative assessment of specific properties of the urban micro space, the presentation of various life stories and a review of the main milestones of the development path. The elements of local government capacities of peripheral small towns in the region are assessed on the basis of operational and efficiency aspects. The lack or reduced mobility of these elements has negative implications on local government functions, the delivery of public services, the availibility of local resources and the vitality of the local economy. The recently launched Hungarian Village Program categorizing small towns with less than 5,000 inhabitants as villages may fuel further reflections on the development policy and governance relevance of the research. The analysis of developments planned and undertaken in the framework of the project and the monitoring of the implementation of the Modern Villages and Small Towns Programme will constitute the tasks of the next phase of the research.
{"title":"Small town development in peripheral areas","authors":"Réka Horeczki, Ildikó Egyed","doi":"10.32725/det.2021.013","DOIUrl":"https://doi.org/10.32725/det.2021.013","url":null,"abstract":"The objective of the study is to examine the correspondence between city status and city identity and the factors explaining the spectacularly large number of small cities in Hungary. A further aim is to explore the positive or negative impacts of the acquisition of city status on the development of the urban network. The study, using a historical approach, aimed to identify the key enabling factors of the transformation of small towns into cities. This was achieved through the qualitative assessment of specific properties of the urban micro space, the presentation of various life stories and a review of the main milestones of the development path. The elements of local government capacities of peripheral small towns in the region are assessed on the basis of operational and efficiency aspects. The lack or reduced mobility of these elements has negative implications on local government functions, the delivery of public services, the availibility of local resources and the vitality of the local economy. The recently launched Hungarian Village Program categorizing small towns with less than 5,000 inhabitants as villages may fuel further reflections on the development policy and governance relevance of the research. The analysis of developments planned and undertaken in the framework of the project and the monitoring of the implementation of the Modern Villages and Small Towns Programme will constitute the tasks of the next phase of the research.","PeriodicalId":42727,"journal":{"name":"Deturope-The Central European journal of Regional Development and Tourism","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86940827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Both at national and EU level, the differentiation of specific territorial units is a key issue in development policy. The objective of the delimitation at the highest legal level is to mitigate territorial differences; it is intended to provide support for the delimited (beneficiary) territorial units. Benefits (e.g. the rate and intensity of support) are fundamentally influenced by development and growth opportunities, so the methods and the results of delimitation are both politically and professionally sensitive. This is particularly important for rural areas and rural development, because the beneficiaries' delimitation – or lack thereof – is most affected by these regions. Hungary has been operating and developing a delimitation system since the '90s, the elements of which are at community level can serve as a model, and can be well-utilized. For this purpose, the paper presents the regulatory starting points and principles of spatial delimitation, the statistical methods used so far, the range of data used, and the problems that can be associated with the methods and data used so far. The authors propose a data set and a calculation method that more faithfully reflects the real situation of territorial development, which would enable development resources to better contribute to reducing territorial disparities.
{"title":"Practical experiences, regulatory principles and issues of the territorial delimitation of development policy in Hungary","authors":"István Finta, P. Dombi","doi":"10.32725/det.2021.015","DOIUrl":"https://doi.org/10.32725/det.2021.015","url":null,"abstract":"Both at national and EU level, the differentiation of specific territorial units is a key issue in development policy. The objective of the delimitation at the highest legal level is to mitigate territorial differences; it is intended to provide support for the delimited (beneficiary) territorial units. Benefits (e.g. the rate and intensity of support) are fundamentally influenced by development and growth opportunities, so the methods and the results of delimitation are both politically and professionally sensitive. This is particularly important for rural areas and rural development, because the beneficiaries' delimitation – or lack thereof – is most affected by these regions. Hungary has been operating and developing a delimitation system since the '90s, the elements of which are at community level can serve as a model, and can be well-utilized. For this purpose, the paper presents the regulatory starting points and principles of spatial delimitation, the statistical methods used so far, the range of data used, and the problems that can be associated with the methods and data used so far. The authors propose a data set and a calculation method that more faithfully reflects the real situation of territorial development, which would enable development resources to better contribute to reducing territorial disparities.","PeriodicalId":42727,"journal":{"name":"Deturope-The Central European journal of Regional Development and Tourism","volume":null,"pages":null},"PeriodicalIF":1.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74982190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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