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Deturope-The Central European journal of Regional Development and Tourism最新文献

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Lifestyle Migration in the Keszthely District of the West-Balaton Region 西巴拉顿地区Keszthely区的生活方式迁移
IF 1 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-03-31 DOI: 10.32725/det.2020.001
Z. Loke, E. Kovács, Z. Bacsi, G. Bánhegyi
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引用次数: 0
Investigation of Medical- and Wellness Tourists of a Hungarian Spa to Explore Relationships Between Service Quality, Customer Satisfaction and Loyalty 对匈牙利水疗中心医疗保健游客的调查,探讨服务质量、顾客满意度和忠诚度之间的关系
IF 1 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-03-31 DOI: 10.32725/det.2020.006
Z. Loke
Good quality services mean an advantage in competition; they help to keep old guests and to receive new ones. For a provisional enterprise, guest satisfaction is not only an objective but also an effective marketing tool, knowing that the repeated purchases and recommendations of a satisfied, loyal customer can be very effective marketing methods. But does high quality of services and satisfaction really guarantee the loyalty of spa guests? In order to receive an answer to this, we have questioned 300 Hungarian guests of Hévíz Spa in the dimensions of service quality, satisfaction and loyalty. We have evaluated the replies of 164 medical guests and 117 wellness tourists separately. The positive relationship between quality and satisfaction has been confirmed both in case of medicaland wellness tourists. In the case of medical tourism, the significant positive relationship between the loyalty dimensions of willingness to return, recommendation willingness and positive word-advertising has also been proven. In the case of wellness tourists, however, satisfaction and loyalty relations are less obvious. Regression analysis draws our attention to the key role of pleasure and satisfaction dimension, directing spa services towards providing joyful experiences! According to this research, we can also determine, that measuring customer satisfaction is not enough, as other factors affecting the loyalty of medicaland wellness tourists also have to be explored.
优质的服务意味着竞争优势;他们帮助留住老客人并接待新客人。对于一个临时企业来说,顾客满意不仅是一个目标,也是一个有效的营销工具,知道一个满意的、忠诚的顾客的重复购买和推荐可以是非常有效的营销方法。但是高质量的服务和满意度真的能保证spa客人的忠诚度吗?为了得到答案,我们对Hévíz Spa的300名匈牙利客人在服务质量、满意度和忠诚度方面进行了调查。我们分别对164名医疗游客和117名健康游客的回答进行了评价。质量与满意度之间的正相关关系在医疗和健康游客中都得到了证实。以医疗旅游为例,回归意愿、推荐意愿这两个忠诚维度与正面文字广告之间也存在显著的正相关关系。然而,在健康游客的情况下,满意度和忠诚度的关系不太明显。回归分析让我们注意到快乐和满意度维度的关键作用,引导水疗服务向提供快乐体验的方向发展!根据本研究,我们也可以确定,衡量客户满意度是不够的,因为影响医疗保健游客忠诚度的其他因素也必须探索。
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引用次数: 4
Application of the smart city concept in process of urban recycling - case study of Špitálka in Brno, Czech Republic 智慧城市概念在城市回收过程中的应用——以捷克布尔诺Špitálka为例
IF 1 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-03-31 DOI: 10.32725/det.2020.002
Petr Klusáček, O. Konečný, Andrea Zgodová, J. Navrátil
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引用次数: 11
Holidays to the Hells of Earth - Taking Risk as a Dark Tourist? 去地狱度假-冒险做一个黑暗的游客?
IF 1 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-03-31 DOI: 10.32725/det.2020.008
Zsuzsanna Marton, Ildikó Ernszt, Z. Birkner
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引用次数: 2
Eco-Entrepreneurs Organizational Attitude towards Sustainable Community Ecotourism Development 生态企业家对社区生态旅游可持续发展的组织态度
IF 1 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-03-31 DOI: 10.32725/det.2020.005
Harshavardhan Reddy Kummitha
Ecotourism is one of the most popular sectors in the modern tourism industry. Eco-entrepreneurship is a recent development in entrepreneurial society. These two sectors together attempt to solve the environmental and socio-economic problems. This paper analyzes eco-entrepreneurs organizational factors for community ecotourism development in the case of Kabani community ecotourism organization. The study comprised of both secondary and primary data. For primary data, the author conducted a field study research with community members of a small-scale eco-entrepreneurial organization, Kabani Community Tourism between October to December 2017. For secondary data, the author engaged in an extensive literature review process to identify eco-entrepreneurship research conducted in the tourism industry. Quantitative primary data were collected through questionnaires among 56 local communities employed by Kabani ecotourism organization. The well-known classified technique, Principle Component Analysis has been performed to find the factors of eco-entrepreneurship organization for local communities development. These factors are named as a social, economic, and environmental development factors. Findings show that local communities see eco-entrepreneur organizational factors socio-economic, environmental and local communities age and environmental educational awareness programmes influence the development of ecotourism.
生态旅游是现代旅游业中最受欢迎的部门之一。生态创业是创业社会的新发展。这两个部门共同试图解决环境和社会经济问题。本文以卡巴尼社区生态旅游组织为例,分析生态企业家组织因素对社区生态旅游发展的影响。这项研究包括二级和初级资料。为了获得原始数据,作者于2017年10月至12月对小型生态创业组织Kabani community Tourism的社区成员进行了实地研究。对于二手数据,作者进行了广泛的文献综述过程,以确定在旅游业中进行的生态创业研究。通过对Kabani生态旅游组织雇用的56个当地社区进行问卷调查,收集定量的原始数据。运用著名的分类技术——主成分分析法,找出生态创业组织对地方社区发展的影响因素。这些因素被命名为社会、经济和环境发展因素。研究结果表明,当地社区认为生态企业家组织因素、社会经济因素、环境因素和当地社区因素、年龄因素和环境教育意识方案影响生态旅游的发展。
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引用次数: 6
Food Intolerance and Customer Behavior Specifics as a Limiting Factor for Travelling 食物不耐受和顾客行为特征作为旅行的限制因素
IF 1 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2020-03-31 DOI: 10.32725/det.2020.007
D. Šálková, L. Tichá
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引用次数: 1
The Territorial Contexts of Industry 4.0 in Hungary, the Present and Future Challenges and Expectations of the Digital Ecosystem 匈牙利工业4.0的地域背景,数字生态系统的当前和未来挑战和期望
IF 1 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2019-10-31 DOI: 10.32725/det.2019.025
G. Nick, Tamás Várgedő, Csongor Nagy, Ádám Szaller
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引用次数: 0
Roma Population in Hungary - Spatial Distribution and its Temporal Changes 匈牙利罗姆人口的空间分布及其时间变化
IF 1 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2019-10-31 DOI: 10.32725/det.2019.030
J. Pénzes, I. Pásztor, Patrik Tátrai, Tibor Kóti
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引用次数: 6
Creditors' Settlement or When Is It Advisable to Deviate from the Absolute Priority Rule 债权人清偿或何时偏离绝对优先原则为宜
IF 1 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2019-10-31 DOI: 10.32725/det.2019.037
Éva Pálinkó, K. Pétervári
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引用次数: 0
The Appearance of German Direct Investment in Connection with the Presence of German Minority in Hungarian Small Towns 德国直接投资的出现与匈牙利小城镇德裔少数民族的存在
IF 1 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM Pub Date : 2019-10-31 DOI: 10.32725/det.2019.036
Klára J. Stefán, Levente Alpek, Viola Karsai
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引用次数: 0
期刊
Deturope-The Central European journal of Regional Development and Tourism
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