Pub Date : 2023-09-16DOI: 10.1057/s41270-023-00251-5
Saïd Echchakoui, Riadh Ladhari
{"title":"Sales force control in the area of value-based selling and Industry 4.0: smart self-control based on salesperson business model","authors":"Saïd Echchakoui, Riadh Ladhari","doi":"10.1057/s41270-023-00251-5","DOIUrl":"https://doi.org/10.1057/s41270-023-00251-5","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135307074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-15DOI: 10.1057/s41270-023-00248-0
Michael A. Levin, John T. Gironda
{"title":"New frontiers in forecasting, predicting, and explaining: an introduction to the special issue","authors":"Michael A. Levin, John T. Gironda","doi":"10.1057/s41270-023-00248-0","DOIUrl":"https://doi.org/10.1057/s41270-023-00248-0","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135396393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-11DOI: 10.1057/s41270-023-00252-4
Nadjim Mkedder, Fatma Zeynep Özata
{"title":"I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach","authors":"Nadjim Mkedder, Fatma Zeynep Özata","doi":"10.1057/s41270-023-00252-4","DOIUrl":"https://doi.org/10.1057/s41270-023-00252-4","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135981386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-04DOI: 10.1057/s41270-023-00249-z
Sam Fullerton, T. Mccullough
{"title":"Using quality control checks to overcome pitfalls in the collection of primary data via online platforms","authors":"Sam Fullerton, T. Mccullough","doi":"10.1057/s41270-023-00249-z","DOIUrl":"https://doi.org/10.1057/s41270-023-00249-z","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49161017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-04DOI: 10.1057/s41270-023-00246-2
Bruno F. Abrantes, Rana Basit Ali
{"title":"Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness","authors":"Bruno F. Abrantes, Rana Basit Ali","doi":"10.1057/s41270-023-00246-2","DOIUrl":"https://doi.org/10.1057/s41270-023-00246-2","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46334017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-04DOI: 10.1057/s41270-023-00247-1
Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen, Eiad Yafi, T. Cham
{"title":"The intangible values of live streaming and their effect on audience engagement","authors":"Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen, Eiad Yafi, T. Cham","doi":"10.1057/s41270-023-00247-1","DOIUrl":"https://doi.org/10.1057/s41270-023-00247-1","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45715016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-01DOI: 10.1057/s41270-023-00250-6
Wenkai Zhou, Chi Zhang, Linwan Wu, Meghana Shashidhar
{"title":"ChatGPT and marketing: Analyzing public discourse in early Twitter posts","authors":"Wenkai Zhou, Chi Zhang, Linwan Wu, Meghana Shashidhar","doi":"10.1057/s41270-023-00250-6","DOIUrl":"https://doi.org/10.1057/s41270-023-00250-6","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45477505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-27DOI: 10.1057/s41270-023-00242-6
Chikako Ishizuka, K. Aoki
{"title":"Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan","authors":"Chikako Ishizuka, K. Aoki","doi":"10.1057/s41270-023-00242-6","DOIUrl":"https://doi.org/10.1057/s41270-023-00242-6","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44901899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-23DOI: 10.1057/s41270-023-00243-5
Anabel Guzmán Ordóñez, F. Arroyo Cañada, Emmanuel Lasso, J. A. Sánchez-Torres, M. Escobar-Sierra
{"title":"Analytical model to measure the effectiveness of content marketing on Twitter: the case of governorates in Colombia","authors":"Anabel Guzmán Ordóñez, F. Arroyo Cañada, Emmanuel Lasso, J. A. Sánchez-Torres, M. Escobar-Sierra","doi":"10.1057/s41270-023-00243-5","DOIUrl":"https://doi.org/10.1057/s41270-023-00243-5","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":null,"pages":null},"PeriodicalIF":3.0,"publicationDate":"2023-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46474221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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