Pub Date : 2023-08-16DOI: 10.1057/s41270-023-00244-4
Mike McGuirk
{"title":"Performing web analytics with Google Analytics 4: a platform review","authors":"Mike McGuirk","doi":"10.1057/s41270-023-00244-4","DOIUrl":"https://doi.org/10.1057/s41270-023-00244-4","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49218812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-04DOI: 10.1057/s41270-023-00240-8
Jennifer Yee-Shan Chang, Rupam Konar, J. Cheah, X. Lim
{"title":"Does privacy still matter in smart technology experience? A conditional mediation analysis","authors":"Jennifer Yee-Shan Chang, Rupam Konar, J. Cheah, X. Lim","doi":"10.1057/s41270-023-00240-8","DOIUrl":"https://doi.org/10.1057/s41270-023-00240-8","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47791601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-03DOI: 10.1057/s41270-023-00237-3
K. Pauwels, Michael Peran, Zee Shah, German Schnaidt, Dauwe Vercamer
{"title":"Sponsored brands video rings up clicks and sales in the short and long run","authors":"K. Pauwels, Michael Peran, Zee Shah, German Schnaidt, Dauwe Vercamer","doi":"10.1057/s41270-023-00237-3","DOIUrl":"https://doi.org/10.1057/s41270-023-00237-3","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":"11 1","pages":"275 - 286"},"PeriodicalIF":3.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46075189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-13DOI: 10.1057/s41270-023-00236-4
C. Glackin, Murat Adıvar
{"title":"Modeling independent sales representative performance: application of predictive analytics in direct selling for improved outcomes","authors":"C. Glackin, Murat Adıvar","doi":"10.1057/s41270-023-00236-4","DOIUrl":"https://doi.org/10.1057/s41270-023-00236-4","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45633054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-06DOI: 10.1057/s41270-023-00235-5
Joni O. Salminen, M. Mustak, Muhammad Sufyan, B. Jansen
{"title":"How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation","authors":"Joni O. Salminen, M. Mustak, Muhammad Sufyan, B. Jansen","doi":"10.1057/s41270-023-00235-5","DOIUrl":"https://doi.org/10.1057/s41270-023-00235-5","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44815754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-04DOI: 10.1057/s41270-023-00234-6
Stephan Curiskis, Xiaojing Dong, Fan Jiang, M. Scarr
{"title":"A novel approach to predicting customer lifetime value in B2B SaaS companies","authors":"Stephan Curiskis, Xiaojing Dong, Fan Jiang, M. Scarr","doi":"10.1057/s41270-023-00234-6","DOIUrl":"https://doi.org/10.1057/s41270-023-00234-6","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47121927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-14DOI: 10.1057/s41270-023-00233-7
John F. Riggs, Dena Hale, Scott m. Widmier, Sonya Tidwell-Riggs
{"title":"Randomized, Multicenter, Parallel-Arm (RMPA) research trial design: a potential solution to survey length, response rate and data quality in social science research","authors":"John F. Riggs, Dena Hale, Scott m. Widmier, Sonya Tidwell-Riggs","doi":"10.1057/s41270-023-00233-7","DOIUrl":"https://doi.org/10.1057/s41270-023-00233-7","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48069666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-05DOI: 10.1057/s41270-023-00231-9
M. Sarstedt, O. Moisescu
{"title":"Quantifying uncertainty in PLS-SEM-based mediation analyses","authors":"M. Sarstedt, O. Moisescu","doi":"10.1057/s41270-023-00231-9","DOIUrl":"https://doi.org/10.1057/s41270-023-00231-9","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45193382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-29DOI: 10.1057/s41270-023-00232-8
Di Wu, Z. Xu, Seung Bach
{"title":"Using Google Trends to predict and forecast avocado sales","authors":"Di Wu, Z. Xu, Seung Bach","doi":"10.1057/s41270-023-00232-8","DOIUrl":"https://doi.org/10.1057/s41270-023-00232-8","url":null,"abstract":"","PeriodicalId":43041,"journal":{"name":"Journal of Marketing Analytics","volume":" ","pages":""},"PeriodicalIF":3.0,"publicationDate":"2023-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44846059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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