Alicia Blanco‐González, G. Payne, Camilo Prado‐Román
State legitimacy is a measure of citizen’s support for their institutions. Legitimacy is also a source of sustainable competitive advantage that protects states by making them less vulnerable to social, economic, and political turbulence. The level of support varies as a function of political variables such as national identity, political interest, representativeness of political elites, and political ideology. Our data was derived from the 2014 European Social Survey (ESS) on France, Germany, Spain, and the UK. Based on a sample of 9,151 citizens, the results show that political representativeness and national identity are the greatest influencers of state legitimacy. Political variables also tend to have similar effects on legitimacy across different states.
{"title":"Political Variables and State Legitimacy","authors":"Alicia Blanco‐González, G. Payne, Camilo Prado‐Román","doi":"10.3926/HDBR.243","DOIUrl":"https://doi.org/10.3926/HDBR.243","url":null,"abstract":"State legitimacy is a measure of citizen’s support for their institutions. Legitimacy is also a source of sustainable competitive advantage that protects states by making them less vulnerable to social, economic, and political turbulence. The level of support varies as a function of political variables such as national identity, political interest, representativeness of political elites, and political ideology. Our data was derived from the 2014 European Social Survey (ESS) on France, Germany, Spain, and the UK. Based on a sample of 9,151 citizens, the results show that political representativeness and national identity are the greatest influencers of state legitimacy. Political variables also tend to have similar effects on legitimacy across different states.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132037008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The management of intangible assets is fundamental for the survival of organizations, with the perceived quality and brand equity being two of these assets. This work seeks to answer the question: are perceived quality and brand equity antecedents of legitimacy in the organization? A quantitative analysis is developed, making use of structural modeling. It is confirmed that the management of both intangible assets is fundamental to ensure good social results in organizations, by increasing their legitimacy. The main limitation of the work is associated with the characteristics of the companies that make up the sample, which constitutes a future line of research that allows us to continue delving into the relationships analyzed.
{"title":"Influence of perceived quality and brand equity on legitimacy","authors":"Tatiana Cuervo Carabel, Natalia Orviz Martínez","doi":"10.3926/HDBR.246","DOIUrl":"https://doi.org/10.3926/HDBR.246","url":null,"abstract":"The management of intangible assets is fundamental for the survival of organizations, with the perceived quality and brand equity being two of these assets. This work seeks to answer the question: are perceived quality and brand equity antecedents of legitimacy in the organization? A quantitative analysis is developed, making use of structural modeling. It is confirmed that the management of both intangible assets is fundamental to ensure good social results in organizations, by increasing their legitimacy. The main limitation of the work is associated with the characteristics of the companies that make up the sample, which constitutes a future line of research that allows us to continue delving into the relationships analyzed.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126413348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cristina Del-Castillo-Feito, Encarnación González-Vázquez, Jaime Gil Lafuente
The correct management of intangible assets such as image and legitimacy can be crucial for the survival and success of organizations given the current competitive landscape. These variables have been analysed in the literature due to their importance, however additional research is still needed in order to clarify the way they relate. Spanish public universities operate in a complex environment, competing for economic resources from the government as well as for talented students, prestigious professors and competent employees at national and international levels. The aim of this paper is to analyse the relationship between image and legitimacy in the higher education context. For this purpose, a review on the literature regarding image and legitimacy will be carried out, followed by the analysis of the results obtained through a survey distribution to a variety of universities’ stakeholders (students, professors, administrative personnel, alumni and managers). To treat the data PLS SEM was used. The results confirm the proposed hypothesis on the influence that image has on legitimacy.
{"title":"The Relationship between Image and Legitimacy in the Spanish Public University","authors":"Cristina Del-Castillo-Feito, Encarnación González-Vázquez, Jaime Gil Lafuente","doi":"10.3926/HDBR.245","DOIUrl":"https://doi.org/10.3926/HDBR.245","url":null,"abstract":"The correct management of intangible assets such as image and legitimacy can be crucial for the survival and success of organizations given the current competitive landscape. These variables have been analysed in the literature due to their importance, however additional research is still needed in order to clarify the way they relate. Spanish public universities operate in a complex environment, competing for economic resources from the government as well as for talented students, prestigious professors and competent employees at national and international levels. The aim of this paper is to analyse the relationship between image and legitimacy in the higher education context. For this purpose, a review on the literature regarding image and legitimacy will be carried out, followed by the analysis of the results obtained through a survey distribution to a variety of universities’ stakeholders (students, professors, administrative personnel, alumni and managers). To treat the data PLS SEM was used. The results confirm the proposed hypothesis on the influence that image has on legitimacy.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122285459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Beatriz Palacios Florencio, M. Revilla‐Camacho, Lola Garzón-Benítez
According to the theories of reasoned action and planned behavior, the precedent to any human conduct is the intention to display such conduct. One of those precedents is the attitude of people. Our work is framed within this line of research, as it seeks to analyze and explain the main determinants of attitude towards boycott. Thus, we understand that the attitude of consumers towards boycott behavior depends on three fundamental beliefs: perceived legitimacy of the behavior, ethical idealism towards such behavior, and finally, ethical relativism towards boycott behavior. We emphasize legitimacy, since the relevance of legitimacy processes in the business-client relationship lies in the recognition of the validity of actions that allow their subjective recognition and, therefore, differentiate them from the legal nature of the acts. The research is carried out with 371 people and the hypotheses presented are verified through structural equation models. Discussion of the results and its implications contribute to a better understanding of the factors that determine the attitude towards customer boycott by business managers and academics.
{"title":"The Attitude Towards Boycotts: Determining Factors","authors":"Beatriz Palacios Florencio, M. Revilla‐Camacho, Lola Garzón-Benítez","doi":"10.3926/HDBR.242","DOIUrl":"https://doi.org/10.3926/HDBR.242","url":null,"abstract":"According to the theories of reasoned action and planned behavior, the precedent to any human conduct is the intention to display such conduct. One of those precedents is the attitude of people. Our work is framed within this line of research, as it seeks to analyze and explain the main determinants of attitude towards boycott. Thus, we understand that the attitude of consumers towards boycott behavior depends on three fundamental beliefs: perceived legitimacy of the behavior, ethical idealism towards such behavior, and finally, ethical relativism towards boycott behavior. We emphasize legitimacy, since the relevance of legitimacy processes in the business-client relationship lies in the recognition of the validity of actions that allow their subjective recognition and, therefore, differentiate them from the legal nature of the acts. The research is carried out with 371 people and the hypotheses presented are verified through structural equation models. Discussion of the results and its implications contribute to a better understanding of the factors that determine the attitude towards customer boycott by business managers and academics.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124692479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gender equality is an extremely important issue for all businesses, nevertheless the fast fashion industry, which targets mainly the female population, faces major challenges related to women wellbeing and labor rights, employees professional and personal development. The objective of this paper is to analyse how three leading fast fashion companies include gender equality in their sustainability reports as part of their communication strategy and as a tool for legitimations. The main findings show that fast fashion industry focuses the communication based on gender equality issues explaining the improved working conditions and professional development opportunities for the female employees from all around the world along the entire Supply Chain Management.
{"title":"Gender equality: a tool for legitimacy in the fast fashion industry","authors":"Giorgia Miotto, Sandra Vilajoana-Alejandre","doi":"10.3926/HDBR.244","DOIUrl":"https://doi.org/10.3926/HDBR.244","url":null,"abstract":"Gender equality is an extremely important issue for all businesses, nevertheless the fast fashion industry, which targets mainly the female population, faces major challenges related to women wellbeing and labor rights, employees professional and personal development. The objective of this paper is to analyse how three leading fast fashion companies include gender equality in their sustainability reports as part of their communication strategy and as a tool for legitimations. The main findings show that fast fashion industry focuses the communication based on gender equality issues explaining the improved working conditions and professional development opportunities for the female employees from all around the world along the entire Supply Chain Management.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126314530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Full Issue Vol 8 No 2 (2019) Special Issue","authors":"Harvard Deusto Business Research","doi":"10.3926/hdbr.250","DOIUrl":"https://doi.org/10.3926/hdbr.250","url":null,"abstract":"","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115642008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sandra Escamilla Solano, Paola Plaza Casado, Evaristo Galeana Figueroa, Dora Aguilasocho Montoya
The highly competitive environment in which companies move means that they are constantly searching for initiatives that increase their legitimacy. The consideration of corporate social responsibility within the strategy of the company, means that it can be considered as a vehicle to legitimize companies in the face of society. Therefore, this research aims to analyze the relationship between corporate social responsibility and social legitimacy. For this, a case study will be carried out on 4 companies (three Spanish and one Mexican) included in the MERCO Responsibility and Corporate Governance Ranking, Fortune World’s Most Admired Companies and Fortune Global 500 for the period 2017-2018. The research reveals the existence of a positive relationship between social legitimacy and corporate social responsibility with business results, obtaining as a main conclusion that legitimacy represents within the company an intangible and key resource that must be managed so as not to lose it.
{"title":"Does Corporate Social Responsibility Affect to Legitimacy of the Companies? Analysis of Spain and Mexico through the Case Method","authors":"Sandra Escamilla Solano, Paola Plaza Casado, Evaristo Galeana Figueroa, Dora Aguilasocho Montoya","doi":"10.3926/HDBR.248","DOIUrl":"https://doi.org/10.3926/HDBR.248","url":null,"abstract":"The highly competitive environment in which companies move means that they are constantly searching for initiatives that increase their legitimacy. The consideration of corporate social responsibility within the strategy of the company, means that it can be considered as a vehicle to legitimize companies in the face of society. Therefore, this research aims to analyze the relationship between corporate social responsibility and social legitimacy. For this, a case study will be carried out on 4 companies (three Spanish and one Mexican) included in the MERCO Responsibility and Corporate Governance Ranking, Fortune World’s Most Admired Companies and Fortune Global 500 for the period 2017-2018. The research reveals the existence of a positive relationship between social legitimacy and corporate social responsibility with business results, obtaining as a main conclusion that legitimacy represents within the company an intangible and key resource that must be managed so as not to lose it.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129636828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Full Issue Vol 8 No 1 (2019)","authors":"Harvard Deusto Business Research","doi":"10.3926/hdbr.237","DOIUrl":"https://doi.org/10.3926/hdbr.237","url":null,"abstract":"","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132044459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article provides additional information about moviegoers. It aims to define, through a correctly applied methodology, the motivational factors (internal, external or experiential) that determine the choice of one film over another. The analysis of these factors has been able to establish those that have a greater or lesser effect on the consumer’s decision-making process. This can be of great significance in terms of the economic impact that this decision has on the final box office revenue of a movie. Likewise, the applied methodology has allowed us to establish, with a discriminant and predictive nature, the different typologies of Spanish moviegoers. It was possible to clearly differentiate two groups, which we have called Actors and Directors, whose decision-making process is significantly different, according to the factors that motivate their process of selection of the movie they decide to watch. Actor consumers make decisions from a simpler perspective, while Director consumers decide from a much more complex perspective, taking into consideration a large number of variables.
{"title":"Typology and decision-making process of cinema audiences in theaters: Actors and Directors","authors":"Montserrat Gil Martín, F. Blasco López","doi":"10.3926/HDBR.181","DOIUrl":"https://doi.org/10.3926/HDBR.181","url":null,"abstract":"This article provides additional information about moviegoers. It aims to define, through a correctly applied methodology, the motivational factors (internal, external or experiential) that determine the choice of one film over another. The analysis of these factors has been able to establish those that have a greater or lesser effect on the consumer’s decision-making process. This can be of great significance in terms of the economic impact that this decision has on the final box office revenue of a movie. Likewise, the applied methodology has allowed us to establish, with a discriminant and predictive nature, the different typologies of Spanish moviegoers. It was possible to clearly differentiate two groups, which we have called Actors and Directors, whose decision-making process is significantly different, according to the factors that motivate their process of selection of the movie they decide to watch. Actor consumers make decisions from a simpler perspective, while Director consumers decide from a much more complex perspective, taking into consideration a large number of variables.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":"131 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115619860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Joan Francesc Fondevila Gascón, J. Marqués-Pascual, Mónica Muñoz González, Marc Polo López
This research analyzes the influence of robotics on tourism. It is an innovative phenomenon, but one that is expected to be present in most tourism and communication activities. Robotics is beginning to produce results in terms of jobs related to tourism. Robots are incorporated in all types of establishments, especially in hotels, restaurants and museums. The phenomenon is analyzed through a quantitative (implementing data from automatic check-in and check-out machines in Barcelona hotels) and qualitative (in-depth interviews) methodology. The improvements and drawbacks that they can represent are observed, as well as their repercussion on the tourism work environment. It is concluded that the inclusion of robotics in tourism is still in the development phase, but it implies personnel savings and more personalized and interactive attention for the end user. The machines are used more often in hostels and tourist apartments than in hotels.
{"title":"The impact of robotics on the tourism sector: the case of Barcelona","authors":"Joan Francesc Fondevila Gascón, J. Marqués-Pascual, Mónica Muñoz González, Marc Polo López","doi":"10.3926/HDBR.225","DOIUrl":"https://doi.org/10.3926/HDBR.225","url":null,"abstract":"This research analyzes the influence of robotics on tourism. It is an innovative phenomenon, but one that is expected to be present in most tourism and communication activities. Robotics is beginning to produce results in terms of jobs related to tourism. Robots are incorporated in all types of establishments, especially in hotels, restaurants and museums. The phenomenon is analyzed through a quantitative (implementing data from automatic check-in and check-out machines in Barcelona hotels) and qualitative (in-depth interviews) methodology. The improvements and drawbacks that they can represent are observed, as well as their repercussion on the tourism work environment. It is concluded that the inclusion of robotics in tourism is still in the development phase, but it implies personnel savings and more personalized and interactive attention for the end user. The machines are used more often in hostels and tourist apartments than in hotels.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123361448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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