The purpose of this article is to provide an enhanced approach on how organisations and individuals can create shared value through strategic orchestration or collaborative innovation, to help create system change.The world’s most vital systems are facing unprecedented challenges that will require a new level of thinking and doing to solve them. How to apply it to our own system in practice? Studies show that after having identified the need for innovation, orchestration enhanced with a shared value approach aims to be a strategy for organisations to provide new value propositions to the market that cannot be delivered in isolation while addressing a societal need. Social needs still represent the largest unserved opportunities. Some nowadays examples are SmartMobility solutions and Microfinance institutions, where technology plays an important role. It is fascinating to see new innovations increasingly addressing a societal need while bringing a new offering to the market.
{"title":"Strategic Orchestration as a driver to create shared value","authors":"Maite Ibarretxe","doi":"10.3926/HDBR.219","DOIUrl":"https://doi.org/10.3926/HDBR.219","url":null,"abstract":"The purpose of this article is to provide an enhanced approach on how organisations and individuals can create shared value through strategic orchestration or collaborative innovation, to help create system change.The world’s most vital systems are facing unprecedented challenges that will require a new level of thinking and doing to solve them. How to apply it to our own system in practice? Studies show that after having identified the need for innovation, orchestration enhanced with a shared value approach aims to be a strategy for organisations to provide new value propositions to the market that cannot be delivered in isolation while addressing a societal need. Social needs still represent the largest unserved opportunities. Some nowadays examples are SmartMobility solutions and Microfinance institutions, where technology plays an important role. It is fascinating to see new innovations increasingly addressing a societal need while bringing a new offering to the market.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126831328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yolanda Sierra-Murillo, Jorge Pelegrín-Borondo, Cristina Olarte-Pascual, N. Medrano
The aim of this work is to identify the reasons behind the choice of brick-and-mortar stores to make purchases and provide new evidence of the role that such establishments play in the omnichannel environment. An empirical study carried out in the city of Logroño (Spain) shows that utilitarian and hedonic motives are intertwined and differ according to age. Young people opt for shopping centers and the range of products and services they have to offer. Adults and elderly customers associate personal attention with shops located in the city center. The fundamental conclusion of the present work is that the establishments located in shopping centers and urban centers can coexist, each developing their own strengths. Both types of establishments provide interesting benefits for consumers who, in certain situations, opt for brick-and-mortar stores and value the offline shopping experience.
{"title":"Motivations for choosing brick-and-mortar stores between urban commerce and shopping centers: the case of Logroño retail","authors":"Yolanda Sierra-Murillo, Jorge Pelegrín-Borondo, Cristina Olarte-Pascual, N. Medrano","doi":"10.3926/HDBR.188","DOIUrl":"https://doi.org/10.3926/HDBR.188","url":null,"abstract":"The aim of this work is to identify the reasons behind the choice of brick-and-mortar stores to make purchases and provide new evidence of the role that such establishments play in the omnichannel environment. An empirical study carried out in the city of Logroño (Spain) shows that utilitarian and hedonic motives are intertwined and differ according to age. Young people opt for shopping centers and the range of products and services they have to offer. Adults and elderly customers associate personal attention with shops located in the city center. The fundamental conclusion of the present work is that the establishments located in shopping centers and urban centers can coexist, each developing their own strengths. Both types of establishments provide interesting benefits for consumers who, in certain situations, opt for brick-and-mortar stores and value the offline shopping experience.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114202437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this research is to identify the factors that influence the implementation of supply chain management (SCM) strategy in Latin America countries. More specifically, we focus on the study of the degree of SCM strategy involvement into the design of business strategy through the analysis of the following aspects: organization culture, incentive programs for managers, internal alignment, and segmentation. These aspects are evaluated at a firm level of analysis in order to understand how the internal organization gives way to a correct SCM implementation. The authors use a Delphi Methodology on a panel of 13 Latin American experts in SCM and logistics in order to validate a set of SCM constructs that represent different aspects of integration and that should be presented as SCM strategy aspects in the definition of the business strategy of the firm. As a result, the differences in the experts’ opinions regarding the proposed constructs clearly indicate that even the constructs have to be included into the SCM strategy, there is still much to be defined in terms of SCM strategy and how SCM participates in the Business Strategy and, thus clear guidelines must be proposed to enable its proper operationalization. To deepen the phenomenon of SCM as a fundamental part of the strategy of the company and thus analyze in detail the conditions that must be taken within the organization for its further operationalization are a still pending innovative approach in the matter. This study permits to develop a useful framework as a guide to involve SCM strategy into business strategy.
{"title":"The relationship between SCM and business strategy. A Delphi study in Latin America","authors":"C. Arredondo, José Antonio Alfaro Tanco","doi":"10.3926/HDBR.197","DOIUrl":"https://doi.org/10.3926/HDBR.197","url":null,"abstract":"The aim of this research is to identify the factors that influence the implementation of supply chain management (SCM) strategy in Latin America countries. More specifically, we focus on the study of the degree of SCM strategy involvement into the design of business strategy through the analysis of the following aspects: organization culture, incentive programs for managers, internal alignment, and segmentation. These aspects are evaluated at a firm level of analysis in order to understand how the internal organization gives way to a correct SCM implementation. The authors use a Delphi Methodology on a panel of 13 Latin American experts in SCM and logistics in order to validate a set of SCM constructs that represent different aspects of integration and that should be presented as SCM strategy aspects in the definition of the business strategy of the firm. As a result, the differences in the experts’ opinions regarding the proposed constructs clearly indicate that even the constructs have to be included into the SCM strategy, there is still much to be defined in terms of SCM strategy and how SCM participates in the Business Strategy and, thus clear guidelines must be proposed to enable its proper operationalization. To deepen the phenomenon of SCM as a fundamental part of the strategy of the company and thus analyze in detail the conditions that must be taken within the organization for its further operationalization are a still pending innovative approach in the matter. This study permits to develop a useful framework as a guide to involve SCM strategy into business strategy.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122480105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article explores from a multidisciplinary and transnational historical approach the impact of technological change on the structure of the telephone sector, the fruit of advances in microelectronics and information technology. This problem has been studied in Spain basically by regulatory specialists, on the one hand, and technologists, on the other. We lack a more transversal analysis that puts into play the various elements that intervene. This article is intended to cover this gap, based on unpublished primary sources –primarily from Telefónica– as well as in other documents of diverse origin. Specifically, it focuses on the role played by Spain and the historic telephone company (Telefónica) in the transition to the third generation of mobile telephony (Universal Mobile Telecommunications System, UMTS) and gives prominence to the national state, to the supranational bodies –EU and International Telecommunication Union(ITU) and companies.
{"title":"Technological change, opening and internationalization of Spanish telecommunications. The transition to the third generation of mobile telephony","authors":"Ángel Amado Calvo Calvo","doi":"10.3926/HDBR.196","DOIUrl":"https://doi.org/10.3926/HDBR.196","url":null,"abstract":"This article explores from a multidisciplinary and transnational historical approach the impact of technological change on the structure of the telephone sector, the fruit of advances in microelectronics and information technology. This problem has been studied in Spain basically by regulatory specialists, on the one hand, and technologists, on the other. We lack a more transversal analysis that puts into play the various elements that intervene. This article is intended to cover this gap, based on unpublished primary sources –primarily from Telefónica– as well as in other documents of diverse origin. Specifically, it focuses on the role played by Spain and the historic telephone company (Telefónica) in the transition to the third generation of mobile telephony (Universal Mobile Telecommunications System, UMTS) and gives prominence to the national state, to the supranational bodies –EU and International Telecommunication Union(ITU) and companies. ","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132697391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Firms perform the processing of physical personal data and are obliged to protect them according to the Acts. In the European Union, the General Regulation for Data Protection (GDPR) obliges firms to be proactive in the protection of the personal data they process, through data protection from the design. In this research, a group of technical and organizational measures to include in processing, under the focus of data protection from the design is determined from the definition of the processes in which data are processed. These activities, realized by making use of different firm’s profiles, promote the need to develop a proper organizational integration amongst participants. The activities done by different profiles at firms promote the need to develop an organizational integration amongst participants, activities performed by different agents, results interchanged and common products used.
{"title":"Data protection by design: Organizational integration","authors":"Santi Romero, Carmen De-Pablos-Heredero","doi":"10.3926/hdbr.179","DOIUrl":"https://doi.org/10.3926/hdbr.179","url":null,"abstract":"Firms perform the processing of physical personal data and are obliged to protect them according to the Acts. In the European Union, the General Regulation for Data Protection (GDPR) obliges firms to be proactive in the protection of the personal data they process, through data protection from the design. In this research, a group of technical and organizational measures to include in processing, under the focus of data protection from the design is determined from the definition of the processes in which data are processed. These activities, realized by making use of different firm’s profiles, promote the need to develop a proper organizational integration amongst participants. The activities done by different profiles at firms promote the need to develop an organizational integration amongst participants, activities performed by different agents, results interchanged and common products used.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125208099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The forecasts about the behaviour of the Product Life Cycle (PLC) have been done by the Bass Model. The main contribution of this investigation is to propose the use of the assisted clients variable in the face of sales variable. Its main target is to analyze which variable is the most useful to calculate the stages of the PLC through Bass model, proposing a new way to manage marketing and sales departments in companies. In this investigation 223.557 assisted clients were analyzed nationwide by an automobile network dealer, 36.819 of them purchased cars during 24 months, which was the period of the study. In this analysis, the Bass model and non linear regression models were applied to define the stages of the product life cycle. The results show that we can get more consistent estimations of the product life cycle thanks to assisted clients’ variable. This study has theoretical and practical implications that can help enterprise management.
{"title":"Are assisted clients an outstanding variable to analyze the Product Life Cycle?","authors":"Aida Galiano Martínez, V. Rodríguez, M. Vázquez","doi":"10.3926/HDBR.195","DOIUrl":"https://doi.org/10.3926/HDBR.195","url":null,"abstract":"The forecasts about the behaviour of the Product Life Cycle (PLC) have been done by the Bass Model. The main contribution of this investigation is to propose the use of the assisted clients variable in the face of sales variable. Its main target is to analyze which variable is the most useful to calculate the stages of the PLC through Bass model, proposing a new way to manage marketing and sales departments in companies. In this investigation 223.557 assisted clients were analyzed nationwide by an automobile network dealer, 36.819 of them purchased cars during 24 months, which was the period of the study. In this analysis, the Bass model and non linear regression models were applied to define the stages of the product life cycle. The results show that we can get more consistent estimations of the product life cycle thanks to assisted clients’ variable. This study has theoretical and practical implications that can help enterprise management.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120876844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Can we influence the behavior of online shoppers through the inside layout of the online store? When merchandising emerged for more than a hundred years, many researchers have analyzed the influence of the point of sale on the consumer's emotional states and their buying behavior. However, although online stores are the ultimate exponent of self-service, there is hardly any research on e-merchandising. Therefore, an exploratory study is conducted in order to better understand the context of the research and to make an approximation to the variables of interest within the study area, which will allow e-commerce companies to know which e-merchandising techniques must implement for efficient business management.
{"title":"Effective presentation e-merchandising techniques. The importance of review the literature to improve the management of digital companies","authors":"N. Domínguez","doi":"10.3926/HDBR.145","DOIUrl":"https://doi.org/10.3926/HDBR.145","url":null,"abstract":"Can we influence the behavior of online shoppers through the inside layout of the online store? When merchandising emerged for more than a hundred years, many researchers have analyzed the influence of the point of sale on the consumer's emotional states and their buying behavior. However, although online stores are the ultimate exponent of self-service, there is hardly any research on e-merchandising. Therefore, an exploratory study is conducted in order to better understand the context of the research and to make an approximation to the variables of interest within the study area, which will allow e-commerce companies to know which e-merchandising techniques must implement for efficient business management.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130606342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this article is to explore the fascinating similarities that can be found between the Renaissance era and nowadays. In both moments in time, the ways of doing of the era before, were no longer valid for the new challenges the world was having at that moment, and completely new solutions were required. There is an analysis of the Renaissance and Machiavelli and his leadership learnings about appearance, influence, honor and self-ambition, gloria or public recognition, structure and flexibility and about chaos as a trigger for change. Study on modern leaders like Barack Obama and Steve Jobs shows that there are important similarities between their leadership styles and Machiavelli’s learnings. However, where Machiavelli leaned on hierarchical power, modern leaders need to enhance his learnings with an orchestrated leadership style rather based upon Influence than power, more suitable for today’s environment. Nowadays, like at the beginning of the Renaissance, we appear to be again in a chaos situation marking a turning point to a new era, the transition to which demands increased flexibility carefully balanced with existing and new structures, until a new status-quo is created.
{"title":"Leadership Lessons from Machiavelli Enhanced with Strategic Orchestration","authors":"Maite Ibarretxe","doi":"10.3926/HDBR.202","DOIUrl":"https://doi.org/10.3926/HDBR.202","url":null,"abstract":"The purpose of this article is to explore the fascinating similarities that can be found between the Renaissance era and nowadays. In both moments in time, the ways of doing of the era before, were no longer valid for the new challenges the world was having at that moment, and completely new solutions were required. There is an analysis of the Renaissance and Machiavelli and his leadership learnings about appearance, influence, honor and self-ambition, gloria or public recognition, structure and flexibility and about chaos as a trigger for change. Study on modern leaders like Barack Obama and Steve Jobs shows that there are important similarities between their leadership styles and Machiavelli’s learnings. However, where Machiavelli leaned on hierarchical power, modern leaders need to enhance his learnings with an orchestrated leadership style rather based upon Influence than power, more suitable for today’s environment. Nowadays, like at the beginning of the Renaissance, we appear to be again in a chaos situation marking a turning point to a new era, the transition to which demands increased flexibility carefully balanced with existing and new structures, until a new status-quo is created.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120908774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Law firms that grow intensively can experience problems maintaining strategic focus, structural alignment and personnel balance. This article proposes a process through which management can plan a law firm´s future, by defining a strategy and choosing a growth avenue. We describe four growth strategies and use benchmarks of a sample of 150 law firms stemming from all Latin America to describe the typical leverage and growth levels found in the region.
{"title":"Growth Strategies for Law Firms","authors":"N. Ketelhöhn, Octavio Martínez Argüello","doi":"10.3926/hdbr.133","DOIUrl":"https://doi.org/10.3926/hdbr.133","url":null,"abstract":"Law firms that grow intensively can experience problems maintaining strategic focus, structural alignment and personnel balance. This article proposes a process through which management can plan a law firm´s future, by defining a strategy and choosing a growth avenue. We describe four growth strategies and use benchmarks of a sample of 150 law firms stemming from all Latin America to describe the typical leverage and growth levels found in the region.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134504713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This new issue of Harvard Deusto Business Research presents studies and research on the mismatch between the low level of investment in R&D and the growth of Spanish exports, the implementation of International Financial Reporting Standards in Colombia, the levels of internationalization of Spanish multinational companies and privacy by design.
{"title":"Letter from the Managing Editor","authors":"J. M. Altarriba","doi":"10.3926/HDBR.183","DOIUrl":"https://doi.org/10.3926/HDBR.183","url":null,"abstract":"This new issue of Harvard Deusto Business Research presents studies and research on the mismatch between the low level of investment in R&D and the growth of Spanish exports, the implementation of International Financial Reporting Standards in Colombia, the levels of internationalization of Spanish multinational companies and privacy by design.","PeriodicalId":430994,"journal":{"name":"Harvard Deusto Business Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121106030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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