Pub Date : 2019-01-14DOI: 10.1017/9789048540150.025
A. Lotz
Digital production technologies have changed practices and possibilities for creatives working in media industries in many ways. But digitization – a process impacting the industries at least since the early 1990s – also introduces profound adjustments to media distribution that have implications for what these industries produce. Capabilities such as personalized, on-demand access are among the affordances of digital technologies that change how viewers/readers/listeners engage with much contemporary media and allow experiences different from previous forms of media making and circulation.
{"title":"Show Me the Money: How Revenue Strategies Change the Creative Possibilities of Internet-Distributed Television","authors":"A. Lotz","doi":"10.1017/9789048540150.025","DOIUrl":"https://doi.org/10.1017/9789048540150.025","url":null,"abstract":"Digital production technologies have changed practices and possibilities for creatives working in media industries in many ways. But digitization – a process impacting the industries at least since the early 1990s – also introduces profound adjustments to media distribution that have implications for what these industries produce. Capabilities such as personalized, on-demand access are among the affordances of digital technologies that change how viewers/readers/listeners engage with much contemporary media and allow experiences different from previous forms of media making and circulation.","PeriodicalId":435034,"journal":{"name":"Making Media","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116315677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-14DOI: 10.1017/9789048540150.017
Nicole S. Cohen
{"title":"Making It in a Freelance World","authors":"Nicole S. Cohen","doi":"10.1017/9789048540150.017","DOIUrl":"https://doi.org/10.1017/9789048540150.017","url":null,"abstract":"","PeriodicalId":435034,"journal":{"name":"Making Media","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133242757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
If you want to be successful as a professional media maker, you have to think of yourself as a ‘business of one’: always managing, promoting, and performing yourself as a brand. This is a truism throughout all media industries. However, such constant self-branding comes at a cost. This chapter discusses the origin of self-branding and offers an alternative way of finding work in media by focusing on craftsmanship.
{"title":"A Business of One or Nurturing the Craft:","authors":"M. Deuze, Ilana Gershon","doi":"10.2307/j.ctvcj305r.24","DOIUrl":"https://doi.org/10.2307/j.ctvcj305r.24","url":null,"abstract":"If you want to be successful as a professional media maker, you have to think of yourself as a ‘business of one’: always managing, promoting, and performing yourself as a brand. This is a truism throughout all media industries. However, such constant self-branding comes at a cost. This chapter discusses the origin of self-branding and offers an alternative way of finding work in media by focusing on craftsmanship.","PeriodicalId":435034,"journal":{"name":"Making Media","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131102175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The production and consumption of popular music has changed significantly in the digital era, affecting the revenue strategies of the music industries. Focusing on two recent phenomena – streaming music and artist-brand deals – this chapter discusses how these developments encourage an uneven distribution of career opportunities and rewards in the music industries, and elaborates on how the increasingly promotional role of media content means that music is becoming subordinated to marketing.
{"title":"Popular Music, Streaming, and Promotional Media:","authors":"Lm Meier","doi":"10.2307/j.ctvcj305r.26","DOIUrl":"https://doi.org/10.2307/j.ctvcj305r.26","url":null,"abstract":"The production and consumption of popular music has changed significantly in the digital era, affecting the revenue strategies of the music industries. Focusing on two recent phenomena – streaming music and artist-brand deals – this chapter discusses how these developments encourage an uneven distribution of career opportunities and rewards in the music industries, and elaborates on how the increasingly promotional role of media content means that music is becoming subordinated to marketing.","PeriodicalId":435034,"journal":{"name":"Making Media","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124270386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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