ABSTRACT: This study aims to explain and determine the influence of Quality Traveloka Website to customer satisfaction either together or partially to know the variables that predominantly affect consumer satisfaction on the website Traveloka. Webqual is a tool or instrument developed by Stuart Barnes and Richard Vidgen used to assess the usefulness, information, and quality of service interactions on Internet sites, especially those offering e-commerce facilities. Sample used in this research is 96 respondents. Based on the F test shows the results obtained value of F value (48.224)> F Table (2.70) then H0 rejected, and Ha accepted. So quality usability (X1), information (X2) and interaction (X3) simultaneously influence to variable of consumer satisfaction (Y). Then for the value of t value for usabiity (2.963)> t value table 1.98609 significantly influence customer satisfaction in Traveloka, t value for information (2.146) >value t table 1.98609 which means the quality information significantly influence affect customer satisfaction in Traveloka , t value for interaction (3.645)> t value table 1.98609 means that quality interaction significantly influence customer satisfaction in Traveloka. Based on multiple regression test results obtained that the constant value y = (a) + b1x1 + b2x2 + b3x3, then obtained multiple regression equation is Y = 0.168 + 0.393 x1 + 0.355 x2 + 0.405 x3.Keywords: Webqual, Consumer Satisfaction
{"title":"PENGARUH KUALITAS WEBSITE TRAVELOKA TERHADAP KEPUASAN KONSUMEN DENGAN MENGGUNAKAN METODE WEBQUAL","authors":"Imam Ardiansyah","doi":"10.30813/ncci.v0i0.1254","DOIUrl":"https://doi.org/10.30813/ncci.v0i0.1254","url":null,"abstract":"ABSTRACT: This study aims to explain and determine the influence of Quality Traveloka Website to customer satisfaction either together or partially to know the variables that predominantly affect consumer satisfaction on the website Traveloka. Webqual is a tool or instrument developed by Stuart Barnes and Richard Vidgen used to assess the usefulness, information, and quality of service interactions on Internet sites, especially those offering e-commerce facilities. Sample used in this research is 96 respondents. Based on the F test shows the results obtained value of F value (48.224)> F Table (2.70) then H0 rejected, and Ha accepted. So quality usability (X1), information (X2) and interaction (X3) simultaneously influence to variable of consumer satisfaction (Y). Then for the value of t value for usabiity (2.963)> t value table 1.98609 significantly influence customer satisfaction in Traveloka, t value for information (2.146) >value t table 1.98609 which means the quality information significantly influence affect customer satisfaction in Traveloka , t value for interaction (3.645)> t value table 1.98609 means that quality interaction significantly influence customer satisfaction in Traveloka. Based on multiple regression test results obtained that the constant value y = (a) + b1x1 + b2x2 + b3x3, then obtained multiple regression equation is Y = 0.168 + 0.393 x1 + 0.355 x2 + 0.405 x3.Keywords: Webqual, Consumer Satisfaction","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116222520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Yogurt is a milk product that is fermented by microbial bacteria. Fermentation of lactose produces lactic acid which acts on milk protein, making yogurt denser and has a distinctive texture, flavor and aroma. Generally yogurt is made using cow's milk, but with advances in yogurt biotechnology can also come from vegetable milk, for example soyghurt raw material for milk (soybeans) and cocoghurt (coconut milk). Data is taken from all research units, in the form of fermentation time (with treatment 0 - 24 hours). The length of time for fermentation is the length of time needed when fermentation of milk to yogurt using Lactobacillus bulgaricus and Streptococcus thermophilus. The parameters measured in this study are the physical and organoleptic qualities of yogurt. Based on the fermentation time resulting from the fermentation of soy bean milk into yogurt 0 hours, 12 hours, and 24 hours.After doing research on the treatment of soybean milk with a treatment of 0 - 24 hours with 24 research units in getting results that there is no significant effect on fermentation treatment at 0 hours, 12 hours, and 24 hours. Obtained t value is 0.847 0.05. Then it can be concluded that H0 is accepted and H1 is rejected, which means the treatment of fermentation time does not significantly affect the organoleptic quality of yogurt.Keywords: Organoleptics, Soy Beans, Soy Bean Milk, Fermentation, Yoghurt.
{"title":"UJI ORGANOLEPTIK YOGHURT BERBAHAN BAKU SUSU KACANG KEDELAI BERDASARKAN LAMA WAKTU FERMENTASI","authors":"Johannes Kurniawan","doi":"10.30813/ncci.v0i0.1255","DOIUrl":"https://doi.org/10.30813/ncci.v0i0.1255","url":null,"abstract":"ABSTRACT Yogurt is a milk product that is fermented by microbial bacteria. Fermentation of lactose produces lactic acid which acts on milk protein, making yogurt denser and has a distinctive texture, flavor and aroma. Generally yogurt is made using cow's milk, but with advances in yogurt biotechnology can also come from vegetable milk, for example soyghurt raw material for milk (soybeans) and cocoghurt (coconut milk). Data is taken from all research units, in the form of fermentation time (with treatment 0 - 24 hours). The length of time for fermentation is the length of time needed when fermentation of milk to yogurt using Lactobacillus bulgaricus and Streptococcus thermophilus. The parameters measured in this study are the physical and organoleptic qualities of yogurt. Based on the fermentation time resulting from the fermentation of soy bean milk into yogurt 0 hours, 12 hours, and 24 hours.After doing research on the treatment of soybean milk with a treatment of 0 - 24 hours with 24 research units in getting results that there is no significant effect on fermentation treatment at 0 hours, 12 hours, and 24 hours. Obtained t value is 0.847<t. table 2.086 and sig value. 0.406> 0.05. Then it can be concluded that H0 is accepted and H1 is rejected, which means the treatment of fermentation time does not significantly affect the organoleptic quality of yogurt.Keywords: Organoleptics, Soy Beans, Soy Bean Milk, Fermentation, Yoghurt.","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124013304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACTDue to the earthquake occurred in 2006 in Bantul, Yogyakarta, the residents of Nglepen Village, Sleman Regency had to be relocated to a safer place in which dome-shaped houses were built for their new houses. Gradually, due to its uniqueness, the residents turned the dome complex into a tourist destination (tourist village). They began doing marketing activities but the number of visitors remained low. This paper, therefore, seeks to investigate the implementation of the existing marketing activities by employingthe analysis of the segmentation, targeting, and positioning strategy. Keywords:marketing strategy,tourist village, dome houses
{"title":"IMPLEMENTASI STRATEGI STP (SEGMENTATION, TARGETING & POSITIONING) DI DESA WISATA RUMAH DOME, SLEMAN, YOGYAKARTA","authors":"Nurlena Nurlena, Musadad Musadad, Ratu Ratna","doi":"10.30813/ncci.v0i0.1250","DOIUrl":"https://doi.org/10.30813/ncci.v0i0.1250","url":null,"abstract":"ABSTRACTDue to the earthquake occurred in 2006 in Bantul, Yogyakarta, the residents of Nglepen Village, Sleman Regency had to be relocated to a safer place in which dome-shaped houses were built for their new houses. Gradually, due to its uniqueness, the residents turned the dome complex into a tourist destination (tourist village). They began doing marketing activities but the number of visitors remained low. This paper, therefore, seeks to investigate the implementation of the existing marketing activities by employingthe analysis of the segmentation, targeting, and positioning strategy. Keywords:marketing strategy,tourist village, dome houses","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"49 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116804338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACTCommunity-based tourism (CBT) is one of the approaches employed to realize sustainable tourism. Nevertheless, tourism activities taking place in Mengkapan Mangrove located in Riau Province do not show positive results after the tourism is managed by the local community. This is evidenced by the poorly maintained tourist facilities and attractions, the drastic decline in the number of visitors, and the lack of harmonious relations between stakeholders. Therefore, the current study was aimed to explore the factors that inhibit the success or sustainability of the CBT project in the mangrove ecotourism. The data was collected by conducting direct observation and interviews with various stakeholders, including the Head of Destination Section of Siak Tourism Office, an NGO Leader, local management members, and villagers. The results of the study suggest that there were several constraints in the CBT project in Mangrove, including a lack of cohesivenessbetween local managers and villagers, village officials, and Siak Tourism Office, inactive local management, low perceived economic benefit, cessation of CSR assistance from the company, and lack of support from the government. Resolving these problems is urgently needed. One way is to organize a meeting to be attended by all related stakeholders to achieve a common understanding and set of solutions.Keywords:constraints, success, CBT, ecotourism, mangrove
{"title":"FAKTOR-FAKTOR PENGHAMBAT KEBERHASILAN CBT: STUDI KASUS EKOWISATA MANGROVE MENGKAPAN DI PROVINSI RIAU","authors":"Musadad Musadad, M. Ibrahim, Nurlena Nurlena","doi":"10.30813/NCCI.V0I0.1253","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1253","url":null,"abstract":"ABSTRACTCommunity-based tourism (CBT) is one of the approaches employed to realize sustainable tourism. Nevertheless, tourism activities taking place in Mengkapan Mangrove located in Riau Province do not show positive results after the tourism is managed by the local community. This is evidenced by the poorly maintained tourist facilities and attractions, the drastic decline in the number of visitors, and the lack of harmonious relations between stakeholders. Therefore, the current study was aimed to explore the factors that inhibit the success or sustainability of the CBT project in the mangrove ecotourism. The data was collected by conducting direct observation and interviews with various stakeholders, including the Head of Destination Section of Siak Tourism Office, an NGO Leader, local management members, and villagers. The results of the study suggest that there were several constraints in the CBT project in Mangrove, including a lack of cohesivenessbetween local managers and villagers, village officials, and Siak Tourism Office, inactive local management, low perceived economic benefit, cessation of CSR assistance from the company, and lack of support from the government. Resolving these problems is urgently needed. One way is to organize a meeting to be attended by all related stakeholders to achieve a common understanding and set of solutions.Keywords:constraints, success, CBT, ecotourism, mangrove","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115836059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT This study analyses how the Middle East tourists travel patterns in Bandung based on tourist profile and motivation movement patterns. The purpose of this studies to investigate how Middle East tourist travel patterns based on tourist profile and motivation movement patterns in Bandung. This research used descriptive with qualitative approach, involving 3 Middle East tourists as informants. The data were analyses by assigning codes to categorize information, identifying patterns and connection between categories, and interpreting the data from the multiple sources. This result show that the Middle East tourist profiles belonging to middle and upper class tourist and based on the tourist typology, Middle East tourist include into the category of near phischocentric and tend to approach the Mid-centric. Middle East tourist very interested to explore tourist attraction in Bandung. However Bandung still need to be improved, especially some points related to the limitation of professional expertise in several tourism service sectors who able to perform and speak Arabic well.Keywords: Travel pattern, Tourist profile, Travel pattern motivation, Middle East Tourist
{"title":"POLA PERJALANAN WISATAWAN TIMUR TENGAH BERDASARKAN PROFIL WISATAWAN DAN MOTIVASI POLA PERGERAKAN DI BANDUNG","authors":"S NukeuNoviaAndriani., A. Hadi","doi":"10.30813/NCCI.V0I0.1252","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1252","url":null,"abstract":"ABSTRACT This study analyses how the Middle East tourists travel patterns in Bandung based on tourist profile and motivation movement patterns. The purpose of this studies to investigate how Middle East tourist travel patterns based on tourist profile and motivation movement patterns in Bandung. This research used descriptive with qualitative approach, involving 3 Middle East tourists as informants. The data were analyses by assigning codes to categorize information, identifying patterns and connection between categories, and interpreting the data from the multiple sources. This result show that the Middle East tourist profiles belonging to middle and upper class tourist and based on the tourist typology, Middle East tourist include into the category of near phischocentric and tend to approach the Mid-centric. Middle East tourist very interested to explore tourist attraction in Bandung. However Bandung still need to be improved, especially some points related to the limitation of professional expertise in several tourism service sectors who able to perform and speak Arabic well.Keywords: Travel pattern, Tourist profile, Travel pattern motivation, Middle East Tourist","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125626789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACTThis research is intended to study the 4P marketing mix strategy to and its effect to the products of MICE industry, as well as developing an alternative or improvements; particularly in the publicevents section of one hotel in Bekasi area, which is HARRIS Hotel and Conventions Bekasi. HARRIS Hotel and Conventions Bekasi is a brand of four – star hotel in the Summarecon Bekasi area. The method used in this research is the descriptive qualitative method and data collection is performed using triangulation method with interview, observation, and documentation conducted to the sales and marketing staff of HARRIS Hotel and Conventions Bekasi, practicioners and experts in the field of event management and marketing. The collected data is then analyzed using the Miles and Hubermann interactive analysis method to evaluate the 4P marketing mix strategy and improvements which can be done. The conclusion of this research is: the 4P marketing mix strategy used in the events section of HARRIS Hotel and Conventions, particularly in the publicevents sector is sufficient but is still lacking in product diversity and product promotion. Improvements can be done by improving product diversity by making new packages on publicevents such as exhibitions and conventions, and the promotion of the brand new convention hall facility should be made to increase its public prescence.Key words: marketing strategy, marketing mix, public event, existing strategy, alternative strategy.
摘要本研究旨在研究4P营销组合策略对会展业产品的影响，并提出一种替代或改进策略;特别是在贝卡西地区的一家酒店的公共活动部分，这是哈里斯酒店和会议贝卡西。贝加西哈里斯会议酒店是贝加西Summarecon地区的四星级酒店品牌。本研究使用的方法是描述性定性方法，数据收集采用三角测量法，通过访谈、观察和文档收集，对Bekasi HARRIS Hotel and Conventions酒店的销售和营销人员、活动管理和营销领域的从业人员和专家进行。然后使用Miles和Hubermann互动分析方法对收集到的数据进行分析，以评估4P营销组合策略和可以做的改进。本研究的结论是:HARRIS酒店会展部门，特别是公共活动部门使用的4P营销组合策略是充分的，但在产品多样性和产品推广方面仍存在不足。可以通过在展览、会议等公共活动中制作新的包装来改善产品的多样性，并通过宣传全新的会议厅设施来增加其在公众中的存在感。关键词:营销策略，营销组合，公共事件，既有策略，替代策略
{"title":"IMPLEMENTASI STRATEGI 4P DALAM MENINGKATKAN FREKUENSI PUBLIC EVENT DI HARRIS HOTEL AND CONVENTIONS BEKASI (HHCB)","authors":"Darmawan Damanik, F. Wibowo","doi":"10.30813/ncci.v0i0.1248","DOIUrl":"https://doi.org/10.30813/ncci.v0i0.1248","url":null,"abstract":"ABSTRACTThis research is intended to study the 4P marketing mix strategy to and its effect to the products of MICE industry, as well as developing an alternative or improvements; particularly in the publicevents section of one hotel in Bekasi area, which is HARRIS Hotel and Conventions Bekasi. HARRIS Hotel and Conventions Bekasi is a brand of four – star hotel in the Summarecon Bekasi area. The method used in this research is the descriptive qualitative method and data collection is performed using triangulation method with interview, observation, and documentation conducted to the sales and marketing staff of HARRIS Hotel and Conventions Bekasi, practicioners and experts in the field of event management and marketing. The collected data is then analyzed using the Miles and Hubermann interactive analysis method to evaluate the 4P marketing mix strategy and improvements which can be done. The conclusion of this research is: the 4P marketing mix strategy used in the events section of HARRIS Hotel and Conventions, particularly in the publicevents sector is sufficient but is still lacking in product diversity and product promotion. Improvements can be done by improving product diversity by making new packages on publicevents such as exhibitions and conventions, and the promotion of the brand new convention hall facility should be made to increase its public prescence.Key words: marketing strategy, marketing mix, public event, existing strategy, alternative strategy.","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124849241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT: Information is a collection of data that can be useful for decision making and currently an important material or commodity for all groups of people, including tourists.Accessible information is information that can be read or accepted and understood by individuals or groups, including a restaurant visitor. Restaurant is a part of supporting sector in tourism and one type of restaurant that quitevisited a lot is casual Italian restaurant which serves Italian food at affordable prices. This study aimed to identify the application of accessible information criteria by UNWTO in 10casual Italian restaurantsfrom 5 brands in Jakarta.This study used a qualitative method with an explorative approach. The object of the study was selected based on Zomato’s website on January 2018. Primary data was collected through interviews and direct observation on 10 casual Italian restaurantsfrom 5 brands in Jakarta, namely; Domino's Pizza, Pizza Hut, Pizza Marzano, Popolamama and The Kitchen by Pizza Hut. Data were analyzed by arranging data, describing it into units, synthesizing and arranging patterns from the observation list. The findings showed that the application of accessible information is divided based on seven criterias; printed material, digital documents, audio-visual content, websites, mobile apps, self-service terminals-mobile devices and signage. The results showed that printed material and signage have been widely applied by the majority of casual Italian restaurants, while self-service terminals-mobile devices are not implemented yet. The implication’s studyis providing recommendations for casual Italian restaurants to maximize the application of accessible information to meet the diverse needs of customer and giving opportunitiesto maintain restaurant existence and to expand its business.Keywords: Accessibility,accessible information, accessible tourism, information, restaurant
{"title":"ACCESSIBLE INFORMATION IN TOURISM: CASE OF CASUAL ITALIAN RESTAURANT","authors":"N. I. Mulyaningrum, N. S. Lestari, R. D. Wiastuti","doi":"10.30813/NCCI.V0I0.1249","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1249","url":null,"abstract":"ABSTRACT: Information is a collection of data that can be useful for decision making and currently an important material or commodity for all groups of people, including tourists.Accessible information is information that can be read or accepted and understood by individuals or groups, including a restaurant visitor. Restaurant is a part of supporting sector in tourism and one type of restaurant that quitevisited a lot is casual Italian restaurant which serves Italian food at affordable prices. This study aimed to identify the application of accessible information criteria by UNWTO in 10casual Italian restaurantsfrom 5 brands in Jakarta.This study used a qualitative method with an explorative approach. The object of the study was selected based on Zomato’s website on January 2018. Primary data was collected through interviews and direct observation on 10 casual Italian restaurantsfrom 5 brands in Jakarta, namely; Domino's Pizza, Pizza Hut, Pizza Marzano, Popolamama and The Kitchen by Pizza Hut. Data were analyzed by arranging data, describing it into units, synthesizing and arranging patterns from the observation list. The findings showed that the application of accessible information is divided based on seven criterias; printed material, digital documents, audio-visual content, websites, mobile apps, self-service terminals-mobile devices and signage. The results showed that printed material and signage have been widely applied by the majority of casual Italian restaurants, while self-service terminals-mobile devices are not implemented yet. The implication’s studyis providing recommendations for casual Italian restaurants to maximize the application of accessible information to meet the diverse needs of customer and giving opportunitiesto maintain restaurant existence and to expand its business.Keywords: Accessibility,accessible information, accessible tourism, information, restaurant","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"18 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125766520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRAK: Kampung Prawirotaman merupakan salah satu destinasi wisata yang menarik bagi turis mancanegara maupun domestik di Yogyakarta.Pada awalnya Kampung Prawirotaman merupakan kampung penghasil batik, namun seiring dengan perkembangan permintaan pariwisata, sebagian besar pengrajin batik berubah menjadi pengusaha penginapan.Hanya sedikit UKM yang tetap melestarikan pembuatan batik.Padahal, batik merupakan salah satu produk warisan yang memiliki nilai kearifan lokal.Penelitian ini bertujuan untuk mengembangkan strategi pemasaran yang dapat diterapkan oleh UKM batik di Prawirotaman.Sampel dalam penelitian ini adalah pemilik UKM batik, karyawan, konsumen, dan masyarakat sekitar.Metode pengumpulan data menggunakan wawancara dan kuesioner.dan metode analisis yang digunakan adalah SWOT dan dan Quantitative Strategic Planning Matrix (QSPM).Hasil analisis menunjukkan bahwa pada lingkungan internal UKM batik di Prawirotaman memiliki kekuatan pada jejaring ke konsumen, ketersedian bahan baku sedangkan kelemahannya adalah sumber daya manusia, serta proses produksi. Sedangkan dari sisi eksternal kesempatan yang dimiliki berupa dukungan dari pemerintah yang kuat serta penggunaan batik sebagai pakaian nasional Indonesia.Sisi eksternal yang menjadi hambatan adalah banyaknya pesaing dan mudahnya konsumen beralih preferensi.Hasil analisis QSPM adalah strategi prioritas yang dapat dilakukan oleh UKM batik di Prawirotaman terus melakukan inovasi agar dapat mengikuti selera konsumen, serta lebih memanfaatkan media online sebagai langkah penetrasi pasar, dan memposisikan produk sebagai batik yang memiliki kualitas tinggi dan unik untuk segmen kelas menengah atas. Hal ini akan mendorong batik menjadi produk yang diminati dan bertahan sebagai produk yang memiliki ciri khas dari Yogyakarta. Kata Kunci: Analisis QSPM, Analisis SWOT, Strategi Pemasaran
{"title":"Perencanaan Strategi Pemasaran Batik di Prawirotaman Menggunakan Analisis SWOT","authors":"E. D. Septiari","doi":"10.30813/ncci.v0i0.1237","DOIUrl":"https://doi.org/10.30813/ncci.v0i0.1237","url":null,"abstract":"ABSTRAK: Kampung Prawirotaman merupakan salah satu destinasi wisata yang menarik bagi turis mancanegara maupun domestik di Yogyakarta.Pada awalnya Kampung Prawirotaman merupakan kampung penghasil batik, namun seiring dengan perkembangan permintaan pariwisata, sebagian besar pengrajin batik berubah menjadi pengusaha penginapan.Hanya sedikit UKM yang tetap melestarikan pembuatan batik.Padahal, batik merupakan salah satu produk warisan yang memiliki nilai kearifan lokal.Penelitian ini bertujuan untuk mengembangkan strategi pemasaran yang dapat diterapkan oleh UKM batik di Prawirotaman.Sampel dalam penelitian ini adalah pemilik UKM batik, karyawan, konsumen, dan masyarakat sekitar.Metode pengumpulan data menggunakan wawancara dan kuesioner.dan metode analisis yang digunakan adalah SWOT dan dan Quantitative Strategic Planning Matrix (QSPM).Hasil analisis menunjukkan bahwa pada lingkungan internal UKM batik di Prawirotaman memiliki kekuatan pada jejaring ke konsumen, ketersedian bahan baku sedangkan kelemahannya adalah sumber daya manusia, serta proses produksi. Sedangkan dari sisi eksternal kesempatan yang dimiliki berupa dukungan dari pemerintah yang kuat serta penggunaan batik sebagai pakaian nasional Indonesia.Sisi eksternal yang menjadi hambatan adalah banyaknya pesaing dan mudahnya konsumen beralih preferensi.Hasil analisis QSPM adalah strategi prioritas yang dapat dilakukan oleh UKM batik di Prawirotaman terus melakukan inovasi agar dapat mengikuti selera konsumen, serta lebih memanfaatkan media online sebagai langkah penetrasi pasar, dan memposisikan produk sebagai batik yang memiliki kualitas tinggi dan unik untuk segmen kelas menengah atas. Hal ini akan mendorong batik menjadi produk yang diminati dan bertahan sebagai produk yang memiliki ciri khas dari Yogyakarta. Kata Kunci: Analisis QSPM, Analisis SWOT, Strategi Pemasaran","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133181280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Based on Fauzi and Oktavianus (2014), in Indonesia itself the social and economic level in Indonesia is in contrast to environmental development in Indonesia itself. The hospitality industry that operates 24 hours a day starts thinking about ways to reduce waste and they emphasize new practices that can cut their waste disposal costs, protect and conserve nature. Double Tree by Hilton as a five-star hotel tries a new step called "Bye-bye Plastic" as a movement to reduce plastic waste in hotels.
The data in this study are qualitative and use a case study approach. Data collection techniques used are interviews, observations, literature studies, and documents from the Hotel. To measure the level of effectiveness of plastic waste management, especially in the 2018 Bye-bye Plastic Program, the author uses the theory of the Cyprus Sustainable Tourism Initiative Theory (2017) regarding four good waste management steps.
The conclusion of this study is that waste management in Double Tree by Hilton with the Bye-bye Plastic 2018 program is not effective where, from all four stages of waste management, everything has not been done and it works perfectly. Only in the first stage has there been action but the results have not been maximized. The advice that can be given is that the hotel must reevaluate this program, starting from the detailed program planning in advance so that it can save costs and improve the quality of the environment in Double Tree by Hilton Jakarta.
{"title":"EFEKTIFITAS PROGRAM PENGELOLAAN SAMPAH PLASTIC DI HOTEL (STUDI KASUS: PROGRAM “BYE-BYE PLASTIC 2018” DI DOUBLE TREE BY HILTON JAKARTA)","authors":"Regina Dewi Hanifah, Finzky Finzky","doi":"10.30813/ncci.v0i0.1225","DOIUrl":"https://doi.org/10.30813/ncci.v0i0.1225","url":null,"abstract":"<p align=\"center\"><strong><em>ABSTRACT:</em></strong></p><h5 align=\"center\"><em> </em></h5><p><em>Based on Fauzi and Oktavianus (2014), in Indonesia itself the social and economic level in Indonesia is in contrast to environmental development in Indonesia itself. The hospitality industry that operates 24 hours a day starts thinking about ways to reduce waste and they emphasize new practices that can cut their waste disposal costs, protect and conserve nature. Double Tree by Hilton as a five-star hotel tries a new step called \"Bye-bye Plastic\" as a movement to reduce plastic waste in hotels.</em></p><p><em> </em></p><p><em>The data in this study are qualitative and use a case study approach. Data collection techniques used are interviews, observations, literature studies, and documents from the Hotel. To measure the level of effectiveness of plastic waste management, especially in the 2018 Bye-bye Plastic Program, the author uses the theory of the Cyprus Sustainable Tourism Initiative Theory (2017) regarding four good waste management steps.</em></p><p><em> </em></p><p><em>The conclusion of this study is that waste management in Double Tree by Hilton with the Bye-bye Plastic 2018 program is not effective where, from all four stages of waste management, everything has not been done and it works perfectly. Only in the first stage has there been action but the results have not been maximized. The advice that can be given is that the hotel must reevaluate this program, starting from the detailed program planning in advance so that it can save costs and improve the quality of the environment in Double Tree by Hilton Jakarta.</em></p><p><em> </em></p><p><strong><em>Keywords: Waste Management, Plastic Waste, Hotel</em></strong></p>","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131713243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT: This article analyzes the participation of the Kota Tua Onthel Tourism Association in preserving the Old City as a tourist destination to find out the forms of participation and factors that influence their participation. The method used in this article is a qualitative method with data collection techniques through interviews, observation, literature studies, and documentation studies. The data collected was analyzed with qualitative descriptive analysis techniques, then the data was presented formally and informally. The contents of the discussion of this article describe the forms of onthel community participation, namely making tourist attractions, introducing tourist attractions in Kota Tua, community service, establishing and maintaining the Old City library, maintaining tourism information posts, and contributing ideas. The factors that influence it are divided into two types, namely supporting factors and constraints. This article is expected to contribute to the preservation of tourist attractions and the development of sustainable tourism in Jakarta in general, and the Old City of Jakarta in particular. Keywords: Old Town, Jakarta, Participation, Tourism, Community, Onthel, Tourist Destination
{"title":"PARTISIPASI PAGUYUBAN ONTHEL WISATA KOTA TUA DALAM PELESTARIAN KOTA TUAJAKARTA SEBAGAI DESTINASI WISATA","authors":"Adrianus Waranei Muntu","doi":"10.30813/NCCI.V0I0.1227","DOIUrl":"https://doi.org/10.30813/NCCI.V0I0.1227","url":null,"abstract":"ABSTRACT: This article analyzes the participation of the Kota Tua Onthel Tourism Association in preserving the Old City as a tourist destination to find out the forms of participation and factors that influence their participation. The method used in this article is a qualitative method with data collection techniques through interviews, observation, literature studies, and documentation studies. The data collected was analyzed with qualitative descriptive analysis techniques, then the data was presented formally and informally. The contents of the discussion of this article describe the forms of onthel community participation, namely making tourist attractions, introducing tourist attractions in Kota Tua, community service, establishing and maintaining the Old City library, maintaining tourism information posts, and contributing ideas. The factors that influence it are divided into two types, namely supporting factors and constraints. This article is expected to contribute to the preservation of tourist attractions and the development of sustainable tourism in Jakarta in general, and the Old City of Jakarta in particular. Keywords: Old Town, Jakarta, Participation, Tourism, Community, Onthel, Tourist Destination","PeriodicalId":435865,"journal":{"name":"National Conference of Creative Industry","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114908060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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