National Conference of Creative Industry最新文献

英文中文

MEREK DESTINASI WISATA DALAM SITUS DINAS PARIWISATA NTT: ANALISIS SEMIOTIKA PEMASARAN LAURA OSWALD NTT旅游服务网站上的品牌旅游目的地:劳拉·奥斯瓦尔德营销分析

National Conference of Creative Industry

Pub Date : 2018-09-14 DOI: 10.30813/ncci.v0i0.1295

Silvanus Alvin

The government of Indonesia, lead by Jokowi and Jusuf Kalla, has targeted to attract 20million foreign tourists by 2019. East Nusa Tenggara (NTT) is one of many touristdestinations in Indonesia that possess beautiful nature scenery. The NTT Tourism Officeinforms its magnificent destinations through website. This research seeks to understandthe brand destination of NTT that is communicated through the official websitemanaged by The Tourism Office. The methodology in this research uses LauraOswald’s marketing semiotics. This study has shown that the brand destination of NTTare nature tourism and religious tourism. Further, tourist destinations in NTT arepackaged as a place that is good for both physical and spiritual, as well as targetingtourists who live daily in urban areas. In addition, another major finding is the maintarget of NTT tourism is local tourist. This contrasts with the government’s effort toattract foreign tourists.Keywords : Pariwisata NTT, Marketing Semiotics, Brand Destination, dan Semiotika

由佐科威和优素福·卡拉领导的印尼政府的目标是到2019年吸引2000万外国游客。东努沙登加拉(NTT)是印度尼西亚众多拥有美丽自然风光的旅游目的地之一。NTT旅游局通过网站介绍其宏伟的目的地。本研究旨在了解NTT通过旅游局管理的官方网站所传达的品牌目的地。本研究的方法论采用了劳拉·奥斯瓦尔德的营销符号学。本研究发现，纽塔尔省的品牌目的地是自然旅游和宗教旅游。此外，NTT的旅游目的地被包装成一个对身体和精神都有好处的地方，并针对每天生活在城市地区的游客。此外，另一个主要发现是NTT旅游的主要目标是当地游客。这与政府吸引外国游客的努力形成鲜明对比。关键词:Pariwisata NTT;营销符号学;品牌目的地

引用次数: 1

GAYA KOMUNIKASI JOKOWI DALAM PROGRAM KARTU INDONESIA PINTAR 印尼智能卡程序中佐科维的交流方式

National Conference of Creative Industry

Pub Date : 2018-09-14 DOI: 10.30813/NCCI.V0I0.1296

Patricia Jhoshella

A leader of the State must have full authority and modality. However, Jokowi during hisleadership has a unique and different characteristic of communication, especially theway in distribution of Indonesian smart card which is called Kartu Indonesia Pintarthat he created to overcome the problem of education.The purpose of this research is to know the real communication style of our Countryleader Jokowi, from the perspective of rhetoric and analyzed from three existingrhetorical evidence namely ethos, pathos and logos. It does not stop there, then it willbe analyzed with six communication styles.This research was conducted by using qualitative descriptive method seen from a videoof Jokowi distributing Kartu Indonesia Pintar at SMKN 3 Kupang. This study usestradition and theory of rhetoric and public communication. The findings of this studyshow that the three rhetorical evidence is in Jokowi and two-way communication styleis very attached to Jokowi's self.Keywords: Jokowi, Rhetoric, Communication Style, Kartu Indonesia Pintar

国家领导人必须有充分的权力和方式。然而，佐科威在他的领导下有一个独特的和不同的沟通特点，特别是在分发印尼智能卡的方式，被称为Kartu印度尼西亚pintari，他创造了克服教育问题。本研究的目的是从修辞学的角度了解我国领导人佐科威的真实沟通风格，并从三个现有的修辞学证据即ethos, pathos和logos进行分析。它并没有止步于此，然后将用六种沟通方式进行分析。本研究采用定性描述方法，从佐科威在SMKN 3 Kupang分发Kartu Indonesia Pintar的视频中看到。本研究运用修辞学和公共传播学的传统和理论。本研究的结果表明，这三种修辞证据都在佐科威身上，双向沟通风格与佐科威的自我非常相关。关键词:佐科威，修辞学，交际风格，印尼卡托

引用次数: 0

NASIONALISME FASHION DAN PEMANTIK CITRA NEGARA DALAM SITUS WWW.DAMNILOVEINDONESIA.COM 民族主义

National Conference of Creative Industry

Pub Date : 2018-09-14 DOI: 10.30813/NCCI.V0I0.1299

Joshua Fernando, R. Marta

National identity can arise with a symbol attached to the product/service in this case the Fashion world. Building the value of nationalism is not easy, so it requires cooperation from all parties, including corporations, so that the identity of the nation can be a world attraction, especially in the world of tourism. Damn! I Love Indonesia embodies this by incorporating elements of nationalism in every fashion product. This study looks at how the construction of the meaning of nationalism built in fashion products is seen from the content of the press release of the corporate website www.damniloveindonesia.com. This research used descriptive qualitative research methods with constructivis paradigm and analyzed through Impression Management Theory as a theoretical perspective and processed in depth using the analysis method of Framing Zhongdang Pan and Gerald M. Kosicki. The results of this study reveal that the corporate website can be used as a CSR information tool that represents nationalism in products and encourages the role of segmentation of young people in promoting tourism potential through the image of the nation built in symbols and fashion brands Damn! I Love Indonesia. Keywords: Nationalism, Fashion, Cyber CSR, Framing, Tourism

国家身份可以与产品/服务相关联，在这种情况下是时尚界。建立民族主义的价值观并不容易，因此需要包括企业在内的各方的合作，这样国家的身份才能成为世界的吸引力，特别是在旅游业中。该死的!我爱印尼体现了这一点，将民族主义元素融入每一件时尚产品。本研究从企业网站www.damniloveindonesia.com的新闻稿内容来看，如何建构时尚产品的民族主义意义。本研究采用建构主义范式下的描述性定性研究方法，以印象管理理论为理论视角进行分析，并采用框架分析潘中党和gerald M. Kosicki的分析方法进行深入处理。本研究结果显示，企业网站可以作为企业社会责任的资讯工具，在产品中代表民族主义，并鼓励年轻人的细分作用，通过符号和时尚品牌建立的国家形象来提升旅游潜力。我LoveIndonesia。关键词:民族主义、时尚、网络企业社会责任、框架、旅游

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引用次数: 3

ANALISIS PEMANFAATAN NEW MEDIA MELALUI JARINGAN MEDIA SOSIAL 通过社交媒体网络分析新媒体的利用情况

National Conference of Creative Industry

Pub Date : 2018-09-14 DOI: 10.30813/ncci.v0i0.1293

M. Khairil

Technology is growing rapidly. With the launch of Web 2.0, more and more social
media are emerged and the exposure of technologyisgettinghigher. Social media users,
as part of Web 2.0 and new media, are also increasing rapidly. The large number of
social media users is used by companies as a new opportunity to advertise and market
its products. Social media, and Web 2.0 in general, in addition to having positive
aspects such as the ease of features, the tight flow of information and the ease ofcontent
distribution, also has the danger and negative aspects such as cyber-bullying, identity
fraud, hacking and cracking, harm (Spyware, Adware, Ransomware, Virus, Malware,
etc.), piracy, plagiarism, and leakage and information theft. Ease of content sharing
also makes communicators can design messages with certain visual symbols to send a
message to the communicant, which in this case is the user.
Keywords: Mass Media, Visual Communication, MarketingandAdvertising

科技发展迅速。随着Web 2.0的推出，越来越多的社交媒体出现，技术的曝光率越来越高。作为Web 2.0和新媒体的一部分，社交媒体用户也在迅速增加。大量的社交媒体用户被公司用作广告和营销产品的新机会。总的来说，社交媒体和Web 2.0，除了具有积极的方面，如功能的易用性，信息的紧密流动和内容分发的便利性，也有危险和消极的方面，如网络欺凌，身份欺诈，黑客攻击和破解，危害(间谍软件，广告软件，勒索软件，病毒，恶意软件等)，盗版，抄袭，泄漏和信息盗窃。内容共享的便捷性也使得传播者可以用一定的视觉符号来设计消息，将信息发送给传播者，在这种情况下，传播者就是用户。关键词:大众传媒，视觉传播，营销，广告

引用次数: 2

MANIFESTASI HEGEMONI TANDINGAN MELALUI KISAH PERJALANAN PEREMPUAN AFRO-AMERIKA DALAM KARYA FILM NONFIKSI 非小说电影中非裔美国人的旅行故事的对等表现

National Conference of Creative Industry

Pub Date : 2018-09-14 DOI: 10.30813/ncci.v0i0.1302

Nicodemus Susilo

Both, in terms of media and cultural studies, some negative sterotypes of black peoplealong with its specific term of Angry Black Woman (ABW),has clearly shown that Afro-American people and their actionsare being subjectively considered as the forms ofsocial deviance. „What Happened, Miss Simone?‟, a biographical documentary fllm,depicts a nonfictionalstory about a word-class jazz musician, Nina Simone, who wasalso an Afro-American woman and one of the most impactful activists in the era of CivilRights Movement from 1954 to 1968. This research focuses on the counter-hegemonymanifestation of Nina Simone‟s role and her journey stories through the nonfiction film.By using twelve stages of Christopher Vogler‟s narrative analysis method: i.e. OrdinaryWorld; Call to Adventure (Inciting Incident); Refusal of the Call; Meeting with theMentor; Crossing the Threshold; Test, Allies, Enemies; Approach to the Inmost Cave;Central Ordeal (Midpoint, Death, and Rebirth); Reward; The Road Back; TheResurrection (Climax); and Return with the Elixir (Denouement), this research hasproved that an Afro-American woman on the nonfiction film can be successfullyrepresented as an organic intellectual alongside with its war of position in order tooppose the hegemonic power of the invisibility and neutrality of white people on the filmindustry, which is always being accepted as a fairness doctrine.However, theambivalence and the ambiguity of Nina‟s nonfictional role and story simultaneouslydemonstrate its binary opposition of black people and its inadequacy to defy ahegemonic power of white supremacy through the visual masterpiece.Keywords: Afro-America, documentary film, counter-hegemony, narrative, stereotype

从媒体和文化研究的角度来看，一些对黑人的负面刻板印象及其具体术语“愤怒的黑人妇女”(ABW)清楚地表明，美国黑人及其行为在主观上被认为是一种社会越轨行为。发生什么事了，西蒙小姐?，是一部传记纪录片，讲述了一个关于世界级爵士音乐家尼娜·西蒙娜的非虚构故事。尼娜·西蒙娜也是一名非洲裔美国女性，是1954年至1968年民权运动时期最具影响力的活动家之一。本研究主要通过非虚构电影来探讨尼娜·西蒙娜角色的反霸权表现和她的旅程故事。运用克里斯托弗·沃格勒叙事分析方法的十二个阶段:即平凡世界;冒险召唤(煽动事件);拒绝征召;与导师会面;跨过门槛;测试，盟友，敌人;最深处洞穴之路;中心考验(中点、死亡和重生);奖励;归途;TheResurrection(高潮);和《长生不老药归来》(the Return with the Elixir (Denouement))，这一研究证明了一个非虚构电影中的美国黑人女性可以成功地表现为一个有机的知识分子，以及她的立场之战，以反对白人在电影工业中的隐形和中立的霸权，这种霸权一直被认为是一种公平主义。然而，Nina的非虚构角色和故事的矛盾心理和模糊性，同时也通过这部视觉杰作展示了它对黑人的二元对立和对白人至上主义霸权的无力反抗。关键词:非裔美国，纪录片，反霸权，叙事，刻板印象

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引用次数: 0

Penggunaan Instagram Sebagai Referensi Wisata Pada Mahasiswa Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Halu Oleo 使用Instagram作为旅游参考，学习社会科学和政治学学院Halu Oleo

National Conference of Creative Industry

Pub Date : 2018-09-14 DOI: 10.30813/NCCI.V0I0.1294

Muhammad Syahartijan, La Ode Herman Halika

The problems arising in this research are the anything of the features – featuresinstagram that used students and how to use tourism as a reference on instagramstudents. The purpose of this research is to know the features – features instagram usedcollege students, as well as to know the use of tourism for instagram reference onstudents.The location of the research carried out in the Department of communicationstudies, Faculty of social and political sciences of the University of Halu Oleo. Thetheory used in this research is the theory of Uses and Gratifications (satisfaction) ofElihu Katz, Gurevitch, and Haas. In this study informants amounted to as many as 6people to represent the student in the Department of communication studies, Faculty ofsocial and political sciences of the University of Halu Oleo. Types of data used in this research is qualitative data and data analysis techniques used in this research is descriptive qualitative.The results of this study suggest that intagram and features – features that existin instagram plays an important role in communication majors’s students in seeking thereference they want because in instagram provides information complete about theinformation they are looking for.This research is expected to benefit and contribution of science for students,particularly students majoring in communication studies. The study also is expected tobenefit in the development of communication studies specifically on the research use ofthe tour as a reference on instagram students majoring in communication studies Facultyof social sciences and political sciences of the University of Haluoleo.Keywords: Instagram, Tourist Reference, Tourism Communication

在本研究中出现的问题是feature - featuresinstagram使用了学生，以及如何使用旅游作为instagram学生的参考。本研究的目的是了解大学生使用instagram的特点，以及了解旅游对学生使用instagram的参考。研究地点在Halu Oleo大学社会和政治科学学院传播研究系进行。本研究使用的理论是elihu Katz, Gurevitch和Haas的使用和满足(满意)理论。在这项研究中，被调查者多达6人，以代表Halu Oleo大学社会与政治科学学院传播研究系的学生。本研究中使用的数据类型是定性数据，本研究中使用的数据分析技术是描述性定性数据。这项研究的结果表明，instagram上存在的图片和特征在传播学专业的学生寻找他们想要的参考时起着重要的作用，因为instagram提供了他们正在寻找的信息的完整信息。希望本研究能为学生，特别是传播学专业的学生带来科学上的益处和贡献。该研究也有望有利于传播学研究的发展，特别是在研究中使用旅游作为参考的instagram学生传播学专业的哈洛莱奥大学社会科学和政治科学学院。关键词:Instagram，游客参考，旅游传播

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引用次数: 0

KONSUMERISME MAHASISWA TERHADAP STARBUCKS COFFEE DALAM KERANGKA TEORI FETISISME KOMODITAS DAN MOTIVASI HEDONIS 星巴克消费者主义的学生在商品恋物癖和享乐主义动机的框架内

National Conference of Creative Industry

Pub Date : 2018-09-12 DOI: 10.30813/NCCI.V0I0.1266

Grace Putlia

The rise of coffee shop business in Indonesia makes both global and local brands also compete to reach the position in the minds of consumers. An interesting phenomenon is that there are many students who participate in it. Though a serving of coffee sold at a price that is not cheap, given that not all students have a status of side jobs. One coffee shop brand most widely mentioned when done pre-test is Starbucks Coffee.Using qualitative research methods with case study designs, this study interviewed 20 informants who were all active students from several universities in Jakarta. The impact of the pattern of life on the basis of commodity fetishism, the consumerism accumulated in the lifestyle can lead to an avid or in the formal language of hedon to continue to desire for material satisfaction. The emergence of this on the basis of the motivation, which is referred to as hedonic motivation.For this reason this research wants to know how student consumerism toward Starbucks Coffee in the framework of commodity fetishism theory and hedonis motivation in order to help advance the local products that move in the field of culinary, especially coffee drinks.Keywords: brand, commodity fetishism, consumerism, hedonic motivation.

印度尼西亚咖啡馆业务的兴起使得全球和本地品牌也在竞争，以达到消费者心目中的地位。一个有趣的现象是有很多学生参与其中。虽然一杯咖啡的价格并不便宜，因为不是所有的学生都有兼职的身份。在进行预测试时，最被广泛提及的一个咖啡店品牌是星巴克咖啡。本研究采用案例研究设计的定性研究方法，采访了来自雅加达几所大学的20名活跃学生。在商品拜物教基础上的生活模式的影响下，消费主义在生活方式上的积累会导致一种狂热的或用享乐主义的正式语言来说的持续追求物质满足的欲望。在此基础上产生的动机，被称为享乐动机。因此，本研究希望了解在商品拜物教理论和享乐主义动机的框架下，学生消费主义对星巴克咖啡的影响，以帮助推动当地产品在烹饪领域的发展，尤其是咖啡饮料。关键词:品牌，商品拜物教，消费主义，享乐动机。

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引用次数: 3

PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GENERASI MILLENIAL PADA PLATFORM E-COMMERCE

National Conference of Creative Industry

Pub Date : 2018-09-12 DOI: 10.30813/NCCI.V0I0.1276

Rina Nur Chasanah, Oktafalia Marisa Muzammil, Janny Rowena

Based on the data held by the Indonesian Internet Service Providers Association (APJII), around 143 million people have been connected to the internet network throughout the past 2017. The majority of internet users as many as 72.41% of the urban community with the use of, among others, to communicate, buy goods, order transportation, to do business and work. As many as 49.52% of internet users in the country are those aged 19 to 34 years, who are generation Y or millennial generation. In line with the development of internet users in Indonesia, the behavior of consumers in making purchases has changed (shifting), from those who previously made purchases through physical stores, now shopping online is an option for today's society. The results of a recent survey from the Snapcart research institute in January 2018 revealed that the millennial generation has become the largest shopper in the e-commerce sector, which is as much as 50%.The subjects of the research study were 100 millennials consumers who made purchasing decisions on Blibli.com e-commerce platform. The object of his research is about experiential marketing which consists of 5 variables including marketing sense, think marketing, marketing act, marketing feel and marketing relationship to purchasing decisions on Blibli.com e-commerce platform. In this study researchers will use a questionnaire. The method of analysis that researchers use is multiple regression. The aim of the research is to see whether there is a significant influence of experiential marketing on millennial consumer purchasing decisions on e-commerce platforms. The results of the study revealed that the variable feel, think and act influence the purchasing decisions of millennials on e-commerce platforms. While sense and relate variables do not affect the millennial generation purchasing decisions on e-commerce platforms with a 95% confidence level. Keywords: experiential marketing, purchasing decisions

根据印尼互联网服务提供商协会(APJII)的数据，在过去的2017年里，大约有1.43亿人连接到互联网。网民多数多达72.41%的城市社区用互联网进行交流、购买商品、订购运输、做生意和工作等。49.52%的网民年龄在19岁到34岁之间，他们是Y一代或千禧一代。随着印尼互联网用户的发展，消费者的购物行为发生了变化(转变)，从以前通过实体店购物的人，现在网上购物是当今社会的一种选择。Snapcart研究机构2018年1月的一项最新调查结果显示，千禧一代已成为电子商务领域最大的购物者，这一比例高达50%。这项研究的对象是100名在Blibli.com电子商务平台上做出购买决定的千禧一代消费者。他的研究对象是关于体验式营销的，体验式营销由五个变量组成，包括营销意识、营销思维、营销行为、营销感觉和营销与购买决策的关系。在这项研究中，研究人员将使用问卷调查。研究人员使用的分析方法是多元回归。本研究的目的是观察体验营销对千禧一代消费者在电子商务平台上的购买决策是否有显著影响。研究结果显示，感觉、思考和行为的变量影响着千禧一代在电商平台上的购买决策。而感官和相关变量对千禧一代在电商平台上的购买决策没有影响，置信度为95%。关键词:体验营销，购买决策

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引用次数: 4

PENGARUH FAKTOR MAKRO EKONOMI TERHADAP RETURN SAHAM BANK KONVENSIONAL DAN BANK SYARIAH: STUDI KASUS BCA DAN BANK PANIN SYARIAH

National Conference of Creative Industry

Pub Date : 2018-09-12 DOI: 10.30813/NCCI.V0I0.1267

H. S. Sundoro

The stock market has had an important role in economic where the stocks which have been traded come from many industries and one of them is banking industry. According to Undang-Undang Nomor 10 Tahun 1998, the common bank can be divided into conventional bank and Islamic (Sharia) bank. This research is purposed to examine deeply about the movement of the conventional and the Sharia bank stock return which is caused by macroeconomics factors. The data is used from April 2016 until June 2018. The method is VECM. The analysis is described by Impulse Response Function (IRF) and Forecast Error Variance Decomposition (FEVD) analyzing.

The result of this research describes that when the economic is in good situation where Rupiah exchange rate is tightening and BI 7day is decreasing means either BCA or Bank Panin Syariah stock return is on the rise. BCA and Bank Panin Syariah stock return are different in response to the inflation rate. The result also indicates that internal factors such as efficiency in operating expenses; lower Non Performing Loan margin; interesting interest rate; and so on are the most important factor for BCA and Bank Panin Syariah stock performance.

Keywords: banking, macroeconomics, stock return, VECM

股票市场在经济中起着重要的作用，其中交易的股票来自许多行业，其中之一就是银行业。根据Undang-Undang Nomor 10 Tahun 1998，普通银行可分为传统银行和伊斯兰(Sharia)银行。本研究旨在深入探讨宏观经济因素对传统银行和伊斯兰银行股票收益的影响。该数据的使用时间为2016年4月至2018年6月。方法为VECM。分析采用脉冲响应函数(IRF)和预测误差方差分解(FEVD)分析。本研究的结果表明，当经济形势良好时，印尼盾汇率收紧，BI 7天下降，意味着BCA或Bank Panin Syariah股票回报上升。BCA和Bank Panin Syariah的股票回报对通货膨胀率的反应不同。结果还表明，内部因素如营业费用效率;不良贷款利润率较低;利率;等都是影响BCA和Bank Panin ysariah股票表现的最重要因素。关键词:银行业，宏观经济，股票收益，VECM

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引用次数: 0

PENGARUH DISRUPTIVE MINDSET TERHADAP PEMBENTUKAN KEMAMPUAN AMBIDEXTROUS PEMIMPIN PERUSAHAAN DALAM MENGHADAPI ERA DISRUPTIF

National Conference of Creative Industry

Pub Date : 2018-09-12 DOI: 10.30813/NCCI.V0I0.1269

Tisia Priskila

At present, the whole world including Indonesia is facing a disruptive era where the change is happened continuously, very fast, unpredictable and complex. Competition that is no longer linear makes companies must be able to make business models more innovative and disturbing strategies. Therefore, companies in Indonesia need the leaders who have the ability to see disruptive era as a challenging opportunity to grow and innovate not as a troublesome burden. The formation of ambidextrous abilities is believed built from the leader's mindset and will have an impact on their actions and choices: disrupting or disrupted. The research objectives are to known the impact of disruptive mindset to the ambidextrous abilities and the influence to company's performance in the disruptive era. The analysis method used is PLS (Partial Least Square) with sample of 85 respondents. The research results show that ambidextrous abilities are affected by disruptive mindset, company’s performance is affected by ambidextrous abilities, and the company’s performance is affected by disruptive mindset directly and indirectly.

当前，包括印尼在内的整个世界正面临着一个持续、快速、不可预测和复杂变化的颠覆性时代。不再是线性的竞争使得企业必须能够制定更具创新性的商业模式和令人不安的战略。因此，印尼的公司需要有能力将颠覆性时代视为增长和创新的挑战机遇的领导者，而不是将其视为麻烦的负担。双灵巧能力的形成被认为是建立在领导者的心态上的，并将对他们的行为和选择产生影响:破坏或被破坏。研究目的是了解颠覆性思维对双灵巧能力的影响，以及颠覆性思维对公司绩效的影响。使用的分析方法是PLS(偏最小二乘法)与85名受访者的样本。研究结果表明，双灵巧能力受颠覆性思维的影响，公司绩效受双灵巧能力的影响，公司绩效受颠覆性思维的直接和间接影响。

引用次数: 0

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