Pub Date : 2022-05-31DOI: 10.32956/kopoms.2022.33.2.179
DonHee Lee, Kijoo Kim, Jaehoon Whang
The purpose of this study is to review how companies successfully implemented customer- oriented D2C (direct-to-consumer) operations management and analyze the D2C operational characteristics of these firms. Specifically, the study focused on case analysis of three companies that switched their sales approach to D2C and examined the consequences of this change in three areas: customer problem solving, centralization strategy, and purchasing strategy for value creation. First, the study revealed that all three case companies applied the D2C operational management strategy to effectively respond to customer requests. Second, since online platform operations of the firms were similar, a centralization strategy should be pursued with differentiated product composition or service for each company. Third, the three companies should have considered communication with customers through the purchasing process for value creation, which would have been an important strategy. Based on the case analysis, the following are suggested as four critical success factors for D2C operations management: implementation capability of advanced information and communication technology (ICT); data acquisition, analysis and utilization capability; agile response capability; and operations management capability. The results of this study provides strategic insights and basic guidelines required for D2C operations implementation to companies that are preparing or considering the transition to the D2C model.
{"title":"Operational Strategy for Implementing Digital Transformation in the Manufacturing Industry: The Direct to Consumer(D2C) Approach","authors":"DonHee Lee, Kijoo Kim, Jaehoon Whang","doi":"10.32956/kopoms.2022.33.2.179","DOIUrl":"https://doi.org/10.32956/kopoms.2022.33.2.179","url":null,"abstract":"The purpose of this study is to review how companies successfully implemented customer- oriented D2C (direct-to-consumer) operations management and analyze the D2C operational characteristics of these firms. Specifically, the study focused on case analysis of three companies that switched their sales approach to D2C and examined the consequences of this change in three areas: customer problem solving, centralization strategy, and purchasing strategy for value creation. First, the study revealed that all three case companies applied the D2C operational management strategy to effectively respond to customer requests. Second, since online platform operations of the firms were similar, a centralization strategy should be pursued with differentiated product composition or service for each company. Third, the three companies should have considered communication with customers through the purchasing process for value creation, which would have been an important strategy. Based on the case analysis, the following are suggested as four critical success factors for D2C operations management: implementation capability of advanced information and communication technology (ICT); data acquisition, analysis and utilization capability; agile response capability; and operations management capability. The results of this study provides strategic insights and basic guidelines required for D2C operations implementation to companies that are preparing or considering the transition to the D2C model. \u0000","PeriodicalId":436415,"journal":{"name":"Korean Production and Operations Management Society","volume":"1224 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116122875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-31DOI: 10.32956/kopoms.2022.33.2.261
Sooyun Kim, Sunmee Choi
Sharing-service business models face unique operational issues. The human aspect of the operation particularly differs from traditional service business models, and therefore requires special attention. This aspect comprises “the increased role of customers in service production/delivery process” in sharing-service models. This study primarily aims to identify such operational issues and propose solutions. Based on the “service triad” framework, this study addresses the issues for each of the two sharing-service models: B2C – business to customers, and P2P – people to people. For B2C models, three propositions are put forth based on the theory of the “social dilemma”: (1) implementing social incentives; (2) creating competition among small customer groups; (3) designing effective customer messages. For P2P models, three propositions are put forth based on the “agency theory”: (1) managing information; (2) understanding customers’ attribution to service failure; (3) providing evaluation reports using big data analysis. This study constitutes the first attempt in extending the service triad framework into sharing-service business models toward the goal of providing managerial insights on improving the service quality of sharing-services.
{"title":"Service Quality Issues in the Triad of Sharing Services: Conceptualization of Issues and Propositions for Solutions","authors":"Sooyun Kim, Sunmee Choi","doi":"10.32956/kopoms.2022.33.2.261","DOIUrl":"https://doi.org/10.32956/kopoms.2022.33.2.261","url":null,"abstract":"Sharing-service business models face unique operational issues. The human aspect of the operation particularly differs from traditional service business models, and therefore requires special attention. This aspect comprises “the increased role of customers in service production/delivery process” in sharing-service models. This study primarily aims to identify such operational issues and propose solutions. Based on the “service triad” framework, this study addresses the issues for each of the two sharing-service models: B2C – business to customers, and P2P – people to people. For B2C models, three propositions are put forth based on the theory of the “social dilemma”: (1) implementing social incentives; (2) creating competition among small customer groups; (3) designing effective customer messages. For P2P models, three propositions are put forth based on the “agency theory”: (1) managing information; (2) understanding customers’ attribution to service failure; (3) providing evaluation reports using big data analysis. This study constitutes the first attempt in extending the service triad framework into sharing-service business models toward the goal of providing managerial insights on improving the service quality of sharing-services. \u0000","PeriodicalId":436415,"journal":{"name":"Korean Production and Operations Management Society","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130805791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-31DOI: 10.32956/kopoms.2022.33.2.345
Su‐Yol Lee, Joonseok Lee
Interest in corporate environmental responses to climate change has been growing, although most studies use static approaches, which cannot explain the dynamics from accumulated capabilities. In this study, we examine the antecedents and consequences of corporate environmental responses to climate change by investigating dynamic changes in organizational capability by employing a method that integrates dynamic analysis with the resource-based and natural resource-based views. We conduct a longitudinal analysis of carbon management practices, total quality management, operations management, and market performance of 72 firms in Korea. The results demonstrate that corporate responses to climate change are affected more by accumulated organizational learning capability than initial capability. However, the relationship between increased carbon management practices and firm performance is not confirmed. The findings support the resource-based view that the accumulation of organizational capability and performance affects corporate environmental responses to climate change. By contrast, the findings do not provide sufficient evidence for the natural-resource-based view that the responses in turn drive corporate performance improvement.
{"title":"Time Dynamic Analysis of the Relationships Between Corporate Carbon Management, Organizational Capabilities, and Firm Performance: The Resource-based and Natural Resource-based View","authors":"Su‐Yol Lee, Joonseok Lee","doi":"10.32956/kopoms.2022.33.2.345","DOIUrl":"https://doi.org/10.32956/kopoms.2022.33.2.345","url":null,"abstract":"Interest in corporate environmental responses to climate change has been growing, although most studies use static approaches, which cannot explain the dynamics from accumulated capabilities. In this study, we examine the antecedents and consequences of corporate environmental responses to climate change by investigating dynamic changes in organizational capability by employing a method that integrates dynamic analysis with the resource-based and natural resource-based views. We conduct a longitudinal analysis of carbon management practices, total quality management, operations management, and market performance of 72 firms in Korea. The results demonstrate that corporate responses to climate change are affected more by accumulated organizational learning capability than initial capability. However, the relationship between increased carbon management practices and firm performance is not confirmed. The findings support the resource-based view that the accumulation of organizational capability and performance affects corporate environmental responses to climate change. By contrast, the findings do not provide sufficient evidence for the natural-resource-based view that the responses in turn drive corporate performance improvement. \u0000","PeriodicalId":436415,"journal":{"name":"Korean Production and Operations Management Society","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124086300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-31DOI: 10.32956/kopoms.2022.33.2.325
Sehwon Kang, Changhee Kim
During the COVID-19 pandemic, more than twenty percent of the total COVID-19 fatalities in the United States originated in nursing homes. While previous studies underline the shortages of personal protective equipment and staff as potential causes that led to the COVID-19 infection, the generalizability of their findings is limited because they focus on certain states or cross- sectional data. This study empirically investigates these effects using nationwide data spanning 29 weeks. Using longitudinal nursing home-level data and panel regression analyses with fixed effects, this study shows that both shortages led to rise in cases in nursing home residents and staff in the United States. In addition, nursing home quality intensifies the unfavorable effect of staff shortage on staff infection. The results imply that there is a trade-off between improving nursing home quality and preventing staff infection in nursing homes. This study contributes to the literature on the healthcare industry and provides practical implications for stakeholders on how they can mitigate the spread of COVID-19 in nursing homes. First, it suggests nursing home administrators develop contingency plans for personal protective equipment. Second, the study proposes amending the laws on nursing homes’ minimum staffing levels.
{"title":"Effect of Shortages of Personal Protective Equipment and Staff on COVID-19 Infection in Nursing Homes: The Moderating Role of Quality","authors":"Sehwon Kang, Changhee Kim","doi":"10.32956/kopoms.2022.33.2.325","DOIUrl":"https://doi.org/10.32956/kopoms.2022.33.2.325","url":null,"abstract":"During the COVID-19 pandemic, more than twenty percent of the total COVID-19 fatalities in the United States originated in nursing homes. While previous studies underline the shortages of personal protective equipment and staff as potential causes that led to the COVID-19 infection, the generalizability of their findings is limited because they focus on certain states or cross- sectional data. This study empirically investigates these effects using nationwide data spanning 29 weeks. Using longitudinal nursing home-level data and panel regression analyses with fixed effects, this study shows that both shortages led to rise in cases in nursing home residents and staff in the United States. In addition, nursing home quality intensifies the unfavorable effect of staff shortage on staff infection. The results imply that there is a trade-off between improving nursing home quality and preventing staff infection in nursing homes. This study contributes to the literature on the healthcare industry and provides practical implications for stakeholders on how they can mitigate the spread of COVID-19 in nursing homes. First, it suggests nursing home administrators develop contingency plans for personal protective equipment. Second, the study proposes amending the laws on nursing homes’ minimum staffing levels. \u0000","PeriodicalId":436415,"journal":{"name":"Korean Production and Operations Management Society","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126399801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-28DOI: 10.32956/kopoms.2022.33.1.41
Yeongjun Kim, Chang-Gun Kim
For countries all over the world, risk management in the maritime supply chain has become a top priority. For Korea, which is highly dependent on international supply chains, this is in fact an imperative task. However, domestic research on supply chain risks in shipping is lacking, and it is difficult to find studies that quantitatively evaluate the impact of supply chain risks. In view of this, the goal of this study is to substantiate the impact of supply chain risks on the national shipping supply chain. The study thus assesses the performance of the maritime supply chain as well as the impact of supply chain risks on supply chain performance. Additionally, supply chain performance is compared and analyzed based on the relationship between various supply chain related quality variables and risks. The results of the analysis quantitatively substantiated that supply chain risk had a negative effect on both efficiency of the maritime supply chain and container volume. In particular, it was established that when supply chain risk increases, efficiency significantly goes down even when the maritime supply chain is very good. Furthermore, controlling corruption in the supply chain had a positive effect on the container volume.
{"title":"Effect of Risk Management on Port and Regional Economic Performance","authors":"Yeongjun Kim, Chang-Gun Kim","doi":"10.32956/kopoms.2022.33.1.41","DOIUrl":"https://doi.org/10.32956/kopoms.2022.33.1.41","url":null,"abstract":"For countries all over the world, risk management in the maritime supply chain has become a top priority. For Korea, which is highly dependent on international supply chains, this is in fact an imperative task. However, domestic research on supply chain risks in shipping is lacking, and it is difficult to find studies that quantitatively evaluate the impact of supply chain risks. In view of this, the goal of this study is to substantiate the impact of supply chain risks on the national shipping supply chain. The study thus assesses the performance of the maritime supply chain as well as the impact of supply chain risks on supply chain performance. Additionally, supply chain performance is compared and analyzed based on the relationship between various supply chain related quality variables and risks. The results of the analysis quantitatively substantiated that supply chain risk had a negative effect on both efficiency of the maritime supply chain and container volume. In particular, it was established that when supply chain risk increases, efficiency significantly goes down even when the maritime supply chain is very good. Furthermore, controlling corruption in the supply chain had a positive effect on the container volume.","PeriodicalId":436415,"journal":{"name":"Korean Production and Operations Management Society","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116907873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-28DOI: 10.32956/kopoms.2022.33.1.115
Sangwon Lee, Jina Lee, Hyewon Lee, Hyun Seok (Huck) Lee
{"title":"Analysis of Consumer Purchasing Behavior Using Online Images of Fashion Products","authors":"Sangwon Lee, Jina Lee, Hyewon Lee, Hyun Seok (Huck) Lee","doi":"10.32956/kopoms.2022.33.1.115","DOIUrl":"https://doi.org/10.32956/kopoms.2022.33.1.115","url":null,"abstract":"","PeriodicalId":436415,"journal":{"name":"Korean Production and Operations Management Society","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129613721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-28DOI: 10.32956/kopoms.2022.33.1.155
Gilwhan Kim
{"title":"Investigating the Nonlinear Relationships between Adjusted Inventory Turnover and Operational Efficiency","authors":"Gilwhan Kim","doi":"10.32956/kopoms.2022.33.1.155","DOIUrl":"https://doi.org/10.32956/kopoms.2022.33.1.155","url":null,"abstract":"","PeriodicalId":436415,"journal":{"name":"Korean Production and Operations Management Society","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122557734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-28DOI: 10.32956/kopoms.2022.33.1.139
Jinsung Kim, Kiyoung Lee, M. Cho, Donghyun Choi
{"title":"Vulnerability of Port: From a Network Perspective","authors":"Jinsung Kim, Kiyoung Lee, M. Cho, Donghyun Choi","doi":"10.32956/kopoms.2022.33.1.139","DOIUrl":"https://doi.org/10.32956/kopoms.2022.33.1.139","url":null,"abstract":"","PeriodicalId":436415,"journal":{"name":"Korean Production and Operations Management Society","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134311398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-28DOI: 10.32956/kopoms.2022.33.1.1
J. Yoon, Jung Seung Lee
{"title":"The Effect of Airline’s LMX(Leader-Member Exchange Relationship) on Flight Attendants’ Job Satisfaction and Long-Term Orientation: Physical Environment as a Control Variable","authors":"J. Yoon, Jung Seung Lee","doi":"10.32956/kopoms.2022.33.1.1","DOIUrl":"https://doi.org/10.32956/kopoms.2022.33.1.1","url":null,"abstract":"","PeriodicalId":436415,"journal":{"name":"Korean Production and Operations Management Society","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134515128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-28DOI: 10.32956/kopoms.2022.33.1.59
S. Jung, Changhee Kim
{"title":"Failure of Reshoring and Nearshoring, and the Impact on the Maritime Transport and Port Industry: A Literature Review","authors":"S. Jung, Changhee Kim","doi":"10.32956/kopoms.2022.33.1.59","DOIUrl":"https://doi.org/10.32956/kopoms.2022.33.1.59","url":null,"abstract":"","PeriodicalId":436415,"journal":{"name":"Korean Production and Operations Management Society","volume":"61 23","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113937515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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