Pub Date : 2022-01-02DOI: 10.1080/15551393.2021.1949997
K. Ireri
The present research examines how the 2011 Libyan Revolution was visually framed on Al-Jazeera English and BBC news sites. Using images embedded in the news links of the two sites, the study investigates the prevalence of five visual frames: people, weaponry type, weaponry ownership, destruction, and “other.” The visual content analysis of 250 photographs shows that the people visual frame was the most prevalent and dominated by images of rebel fighters and civilians. Although guns dominated the weaponry frame, casualty and destruction images were rare. Three aspects of the visual frame coverage of the conflict come out strongly: the coverage of the conflict encapsulates support for the military intervention; the conflict was visually presented as a “Libyan affair”; and “bloodless.”
{"title":"Images from the Battlefields: How Al-Jazeera and BBC News Sites Visually Framed the Libyan Revolution","authors":"K. Ireri","doi":"10.1080/15551393.2021.1949997","DOIUrl":"https://doi.org/10.1080/15551393.2021.1949997","url":null,"abstract":"The present research examines how the 2011 Libyan Revolution was visually framed on Al-Jazeera English and BBC news sites. Using images embedded in the news links of the two sites, the study investigates the prevalence of five visual frames: people, weaponry type, weaponry ownership, destruction, and “other.” The visual content analysis of 250 photographs shows that the people visual frame was the most prevalent and dominated by images of rebel fighters and civilians. Although guns dominated the weaponry frame, casualty and destruction images were rare. Three aspects of the visual frame coverage of the conflict come out strongly: the coverage of the conflict encapsulates support for the military intervention; the conflict was visually presented as a “Libyan affair”; and “bloodless.”","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"37 1","pages":"48 - 61"},"PeriodicalIF":0.4,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84529091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.1080/15551393.2021.2021081
J. Mundel, Juliet Stantz, Tao Deng, Niki Sasiela, Samantha Mucci
Advertisers embed ads with cues that communicate an array of information to consumers, such as product quality, healthfulness, and performance, among others. This study examines how congruence in visual cues in food ads such as the brand logo, brand copy, product, and the presence of endorsers with different body sizes influence consumers’ responses to ads. Using self-reported and eye-tracking data, results show that incongruent cues led to more visual attention and stronger attitudinal responses. For congruence conditions, effects differed between healthy and unhealthy food ads.
{"title":"Consumer Responses to Visual Cues in Food Ads: Considering Endorser Body Size (In)Congruence with Healthy and Unhealthy Foods","authors":"J. Mundel, Juliet Stantz, Tao Deng, Niki Sasiela, Samantha Mucci","doi":"10.1080/15551393.2021.2021081","DOIUrl":"https://doi.org/10.1080/15551393.2021.2021081","url":null,"abstract":"Advertisers embed ads with cues that communicate an array of information to consumers, such as product quality, healthfulness, and performance, among others. This study examines how congruence in visual cues in food ads such as the brand logo, brand copy, product, and the presence of endorsers with different body sizes influence consumers’ responses to ads. Using self-reported and eye-tracking data, results show that incongruent cues led to more visual attention and stronger attitudinal responses. For congruence conditions, effects differed between healthy and unhealthy food ads.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"3 1","pages":"17 - 33"},"PeriodicalIF":0.4,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90308390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.1080/15551393.2021.2021083
Matthew Peterson
Some imagery in visual media permits readers to extend their minds, reducing the processing demands of a given task. Six kinds of pictures are identified that provide information as a space for external cognition. Computational imagery promotes the quantitative comparison of entities. Distinctive imagery promotes qualitative comparison. Categorical imagery suggests a category with a set of similar entities. Integrative imagery presents related entities that can be combined into one mental model. Procedural imagery describes a system’s function through cause-effect relationships among entities or components. Narrative imagery, with six distinct strategies, shows an entity changing over time. A corresponding structural framework of imagery permits a careful deconstruction of pictures into units of meaning: concepts, entities, components, attributes, adjuncts, and configurations.
{"title":"How to Do Things with Pictures: Imagery in Visual Media as Workspace","authors":"Matthew Peterson","doi":"10.1080/15551393.2021.2021083","DOIUrl":"https://doi.org/10.1080/15551393.2021.2021083","url":null,"abstract":"Some imagery in visual media permits readers to extend their minds, reducing the processing demands of a given task. Six kinds of pictures are identified that provide information as a space for external cognition. Computational imagery promotes the quantitative comparison of entities. Distinctive imagery promotes qualitative comparison. Categorical imagery suggests a category with a set of similar entities. Integrative imagery presents related entities that can be combined into one mental model. Procedural imagery describes a system’s function through cause-effect relationships among entities or components. Narrative imagery, with six distinct strategies, shows an entity changing over time. A corresponding structural framework of imagery permits a careful deconstruction of pictures into units of meaning: concepts, entities, components, attributes, adjuncts, and configurations.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"30 1","pages":"3 - 16"},"PeriodicalIF":0.4,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83360320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.1080/15551393.2022.2026210
R. Hariman
{"title":"Photography and Its Shadow by Hagi Kenaan","authors":"R. Hariman","doi":"10.1080/15551393.2022.2026210","DOIUrl":"https://doi.org/10.1080/15551393.2022.2026210","url":null,"abstract":"","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"3 1","pages":"70 - 72"},"PeriodicalIF":0.4,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78941494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-02DOI: 10.1080/15551393.2021.1986830
T. Anderson
{"title":"Passing Through Afghanistan","authors":"T. Anderson","doi":"10.1080/15551393.2021.1986830","DOIUrl":"https://doi.org/10.1080/15551393.2021.1986830","url":null,"abstract":"","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"86 1","pages":"242 - 252"},"PeriodicalIF":0.4,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84139481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-02DOI: 10.1080/15551393.2021.1992242
M. Baker
{"title":"Reading Images: The Grammar of Visual Design, 3rd ed., by Gunter Kress and Theo van Leeuwen","authors":"M. Baker","doi":"10.1080/15551393.2021.1992242","DOIUrl":"https://doi.org/10.1080/15551393.2021.1992242","url":null,"abstract":"","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"57 1","pages":"253 - 254"},"PeriodicalIF":0.4,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85985521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-02DOI: 10.1080/15551393.2021.1986827
Vincent Raynauld, Mireille Lalancette
This article looks at how politicians can leverage the structural and functional properties of social media platforms with a strong visual component for political image making and storytelling in a context of permanent campaigning. Specifically, it focuses on Justin Trudeau’s uses of Instagram to build and strengthen his public image of leadership through the development of largely positive, theme-based visual political narratives. This research offers an analysis of the content of 145 posts that appeared on his personal Instagram feed during his first year as prime minister of Canada (between October 19, 2015, and October 19, 2016). It allows us to identify key narratives designed to reach out to, connect with, and engage members of the public and traditional media.
{"title":"Pictures, Filters, and Politics: Instagram’s Role in Political Image Making and Storytelling in Canada","authors":"Vincent Raynauld, Mireille Lalancette","doi":"10.1080/15551393.2021.1986827","DOIUrl":"https://doi.org/10.1080/15551393.2021.1986827","url":null,"abstract":"This article looks at how politicians can leverage the structural and functional properties of social media platforms with a strong visual component for political image making and storytelling in a context of permanent campaigning. Specifically, it focuses on Justin Trudeau’s uses of Instagram to build and strengthen his public image of leadership through the development of largely positive, theme-based visual political narratives. This research offers an analysis of the content of 145 posts that appeared on his personal Instagram feed during his first year as prime minister of Canada (between October 19, 2015, and October 19, 2016). It allows us to identify key narratives designed to reach out to, connect with, and engage members of the public and traditional media.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"15 1","pages":"212 - 226"},"PeriodicalIF":0.4,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90463288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-02DOI: 10.1080/15551393.2021.1986829
Nana Kwame Osei Fordjour
Unlike presidents, who receive a lot of scholarly attention about their communication via social media, there is a paucity of literature on how vice presidents communicate through this platform. The present study employs Kress and Leeuwen’s (2006) social semiotic framework to analyze the representational meanings of images and captions to assess the ideologies and portrayal of power in the tweets of the vice president of Ghana, one of the countries on the African continent heralded for having an exemplary democracy (Sikanku, 2019 ). Findings indicate the portrayals of populism, imperialism, patriotism, and traditionalism in the multimodal discourse of the vice president. The study also assesses his strategic use of Twitter to build credibility and social capital.
{"title":"A Multimodal Social Semiotic Analysis of an African Vice President on Twitter","authors":"Nana Kwame Osei Fordjour","doi":"10.1080/15551393.2021.1986829","DOIUrl":"https://doi.org/10.1080/15551393.2021.1986829","url":null,"abstract":"Unlike presidents, who receive a lot of scholarly attention about their communication via social media, there is a paucity of literature on how vice presidents communicate through this platform. The present study employs Kress and Leeuwen’s (2006) social semiotic framework to analyze the representational meanings of images and captions to assess the ideologies and portrayal of power in the tweets of the vice president of Ghana, one of the countries on the African continent heralded for having an exemplary democracy (Sikanku, 2019 ). Findings indicate the portrayals of populism, imperialism, patriotism, and traditionalism in the multimodal discourse of the vice president. The study also assesses his strategic use of Twitter to build credibility and social capital.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"59 1","pages":"227 - 239"},"PeriodicalIF":0.4,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85361048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-02DOI: 10.1080/15551393.2021.1986828
Umberto Famulari
The article studies the images that British political parties posted on Facebook during the 2019 UK elections. Verbal and nonverbal resources in the visuals were examined to look at the following strategies: Broadcasting Policy, Mobilization, Attacking Opponents, and Image Management. Overall, attacking opponents was the most common strategy for verbal and nonverbal resources. Attacks against opponents were also associated with a higher number of likes and shares. A substantial portion of text in the images was used to talk about policies, in particular by the two largest parties, the Conservative Party and Labour Party. Visuals posted on Facebook by the Labour Party generated the highest number of audience reactions. Specific differences among political parties were also analyzed and discussed.
{"title":"The Strategic Use of Visuals on Facebook: A Multimodal Analysis of Images and Audience Reactions During the Campaign for the 2019 UK General Election","authors":"Umberto Famulari","doi":"10.1080/15551393.2021.1986828","DOIUrl":"https://doi.org/10.1080/15551393.2021.1986828","url":null,"abstract":"The article studies the images that British political parties posted on Facebook during the 2019 UK elections. Verbal and nonverbal resources in the visuals were examined to look at the following strategies: Broadcasting Policy, Mobilization, Attacking Opponents, and Image Management. Overall, attacking opponents was the most common strategy for verbal and nonverbal resources. Attacks against opponents were also associated with a higher number of likes and shares. A substantial portion of text in the images was used to talk about policies, in particular by the two largest parties, the Conservative Party and Labour Party. Visuals posted on Facebook by the Labour Party generated the highest number of audience reactions. Specific differences among political parties were also analyzed and discussed.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"73 1","pages":"199 - 211"},"PeriodicalIF":0.4,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86418298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-02DOI: 10.1080/15551393.2021.1992240
T.J. Thomson
This research brief reflects on the first 25 years of Visual Communication Quarterly (from its founding in 1994 to 2019) specifically in terms of the geographic diversity featured in its scholarship, the methods and means its authors have relied on to advance their arguments, the specific visuals under consideration, and the authors’ aims, which sometimes overlap with the visuals under consideration and sometimes are distinct from them. Insights from this review 1 will be offered and provocations raised to inform an ongoing discussion about how the past can inform the future of our journal and what we publish in it.
{"title":"Reflections on 25 Years of Visual Communication Quarterly","authors":"T.J. Thomson","doi":"10.1080/15551393.2021.1992240","DOIUrl":"https://doi.org/10.1080/15551393.2021.1992240","url":null,"abstract":"This research brief reflects on the first 25 years of Visual Communication Quarterly (from its founding in 1994 to 2019) specifically in terms of the geographic diversity featured in its scholarship, the methods and means its authors have relied on to advance their arguments, the specific visuals under consideration, and the authors’ aims, which sometimes overlap with the visuals under consideration and sometimes are distinct from them. Insights from this review 1 will be offered and provocations raised to inform an ongoing discussion about how the past can inform the future of our journal and what we publish in it.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"18 1","pages":"240 - 241"},"PeriodicalIF":0.4,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84454687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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