Pub Date : 2021-07-03DOI: 10.1080/15551393.2021.1952056
K. McDaniel
{"title":"Objects of Vision: Making Sense of What We See, by A. Joan Saab","authors":"K. McDaniel","doi":"10.1080/15551393.2021.1952056","DOIUrl":"https://doi.org/10.1080/15551393.2021.1952056","url":null,"abstract":"","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"39 1","pages":"195 - 196"},"PeriodicalIF":0.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73496969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/15551393.2021.1949721
Alex Scott
Focusing on the 2018 special issue of TIME entitled “The Opioid Diaries,” this study examines the way drug users are visually framed through both an embodied image-making process and a constructed end product. Using a multimodal analysis, it argues that James Nachtwey’s images created a simplified view of addiction while inserting an asymmetrical power dynamic between the depicted subject and viewer. This study also examines how images can carry and construct discourses of drug use, which have been used historically for social and institutional discipline such as harassment, arrest, and methadone treatment programs.
{"title":"Peering Down at the Junkie: Authority and the Visual Construction of Drug Users in TIME’s “Opioid Diary”","authors":"Alex Scott","doi":"10.1080/15551393.2021.1949721","DOIUrl":"https://doi.org/10.1080/15551393.2021.1949721","url":null,"abstract":"Focusing on the 2018 special issue of TIME entitled “The Opioid Diaries,” this study examines the way drug users are visually framed through both an embodied image-making process and a constructed end product. Using a multimodal analysis, it argues that James Nachtwey’s images created a simplified view of addiction while inserting an asymmetrical power dynamic between the depicted subject and viewer. This study also examines how images can carry and construct discourses of drug use, which have been used historically for social and institutional discipline such as harassment, arrest, and methadone treatment programs.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"89 1","pages":"152 - 165"},"PeriodicalIF":0.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74734523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/15551393.2021.1949998
Rohini S. Singh
This article analyzes India’s long-running Amul Butter campaign to delineate some of the visual strategies by which a company projects a persona as an ordinary citizen. I argue that the company’s mascot, the Amul Girl, functions as a corporate avatar who oscillates between her world and that of her viewers and enlists viewers in an exchange of gazes. In doing so, the Amul Girl avatar represents a corporate being seeking to live and look like an Indian person. The essay concludes by asking what kind of Indian the Amul Girl reveals Amul to be and suggests future lines of inquiry for visual scholars interested in the projection of corporate persona.
{"title":"I Wanna Be Like You: The Avatar Gaze and the Visual Rhetoric of Corporate Personhood in India's Amul Butter Advertisements","authors":"Rohini S. Singh","doi":"10.1080/15551393.2021.1949998","DOIUrl":"https://doi.org/10.1080/15551393.2021.1949998","url":null,"abstract":"This article analyzes India’s long-running Amul Butter campaign to delineate some of the visual strategies by which a company projects a persona as an ordinary citizen. I argue that the company’s mascot, the Amul Girl, functions as a corporate avatar who oscillates between her world and that of her viewers and enlists viewers in an exchange of gazes. In doing so, the Amul Girl avatar represents a corporate being seeking to live and look like an Indian person. The essay concludes by asking what kind of Indian the Amul Girl reveals Amul to be and suggests future lines of inquiry for visual scholars interested in the projection of corporate persona.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"67 1","pages":"139 - 151"},"PeriodicalIF":0.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91042424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/15551393.2021.1952055
Lawrence J. Mullen
{"title":"A Convergence","authors":"Lawrence J. Mullen","doi":"10.1080/15551393.2021.1952055","DOIUrl":"https://doi.org/10.1080/15551393.2021.1952055","url":null,"abstract":"","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"8 1","pages":"138 - 138"},"PeriodicalIF":0.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82367167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/15551393.2021.1949722
J. Freeman
{"title":"Berlin in Black and White","authors":"J. Freeman","doi":"10.1080/15551393.2021.1949722","DOIUrl":"https://doi.org/10.1080/15551393.2021.1949722","url":null,"abstract":"","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"38 1","pages":"176 - 194"},"PeriodicalIF":0.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80816935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/15551393.2021.1949720
Jayakrishnan Narayanan, S. P. Dhanavel
The present study analyzes the influence of culturally charged visuals on the perception of music in Karnatik music videos. The study, using semiotic theories of Umberto Eco and Roland Barthes, argues that Karnatik music videos, through decades of media practice, have invested a considerable degree of mythico-cultural connotations on certain kinds of visuals—visuals of nature and Hindu iconography. The study asserts that these videos presuppose a “model reader” or the rasika, who has access to certain cultural subcodes that lets these visuals “signify” the quasi-religious identity of Karnatik music. Through a commutation test, the article analyzes the perceptional change brought about in the semiosis of these music videos by the mere substitution of “neutral” visuals with contrasting visuals.
{"title":"The Play of Cultural Subcodes in Decoding the Visual Signs of Karnatik Music Videos","authors":"Jayakrishnan Narayanan, S. P. Dhanavel","doi":"10.1080/15551393.2021.1949720","DOIUrl":"https://doi.org/10.1080/15551393.2021.1949720","url":null,"abstract":"The present study analyzes the influence of culturally charged visuals on the perception of music in Karnatik music videos. The study, using semiotic theories of Umberto Eco and Roland Barthes, argues that Karnatik music videos, through decades of media practice, have invested a considerable degree of mythico-cultural connotations on certain kinds of visuals—visuals of nature and Hindu iconography. The study asserts that these videos presuppose a “model reader” or the rasika, who has access to certain cultural subcodes that lets these visuals “signify” the quasi-religious identity of Karnatik music. Through a commutation test, the article analyzes the perceptional change brought about in the semiosis of these music videos by the mere substitution of “neutral” visuals with contrasting visuals.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"167 1","pages":"166 - 175"},"PeriodicalIF":0.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85168584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/15551393.2021.1911275
Lawrence J. Mullen
{"title":"Visual Rhyme and Rhythm: VCQ 28.2","authors":"Lawrence J. Mullen","doi":"10.1080/15551393.2021.1911275","DOIUrl":"https://doi.org/10.1080/15551393.2021.1911275","url":null,"abstract":"","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"49 1","pages":"70 - 70"},"PeriodicalIF":0.4,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85171573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/15551393.2021.1907187
Pam Axtman-Barker
This article analyzes photographs of the housing crisis made by award-winning photojournalist Anthony Suau in 2008. I argue that they function as what Zelizer has called “second-order-images,” photographs that lack a human subject but still mark the crisis. While second-order images can allow trauma to be blunted or mask suffering, I contend they also invite exploration of the suffering of a new subject. In the case of the U.S. housing crisis, that new subject often was a house depicted as victim. The photographs and their accompanying text position the houses as the victim in the story of the housing crisis. Suau’s photographs help us understand the housing crisis, even while the solutions remain ambiguous, by communicating the problem differently.
{"title":"A Picture of Structural Pain: Visualizations of the Housing Crisis","authors":"Pam Axtman-Barker","doi":"10.1080/15551393.2021.1907187","DOIUrl":"https://doi.org/10.1080/15551393.2021.1907187","url":null,"abstract":"This article analyzes photographs of the housing crisis made by award-winning photojournalist Anthony Suau in 2008. I argue that they function as what Zelizer has called “second-order-images,” photographs that lack a human subject but still mark the crisis. While second-order images can allow trauma to be blunted or mask suffering, I contend they also invite exploration of the suffering of a new subject. In the case of the U.S. housing crisis, that new subject often was a house depicted as victim. The photographs and their accompanying text position the houses as the victim in the story of the housing crisis. Suau’s photographs help us understand the housing crisis, even while the solutions remain ambiguous, by communicating the problem differently.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"6 1","pages":"88 - 98"},"PeriodicalIF":0.4,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88821146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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