Pub Date : 2021-10-02DOI: 10.1080/15551393.2021.1992240
T.J. Thomson
This research brief reflects on the first 25 years of Visual Communication Quarterly (from its founding in 1994 to 2019) specifically in terms of the geographic diversity featured in its scholarship, the methods and means its authors have relied on to advance their arguments, the specific visuals under consideration, and the authors’ aims, which sometimes overlap with the visuals under consideration and sometimes are distinct from them. Insights from this review 1 will be offered and provocations raised to inform an ongoing discussion about how the past can inform the future of our journal and what we publish in it.
{"title":"Reflections on 25 Years of Visual Communication Quarterly","authors":"T.J. Thomson","doi":"10.1080/15551393.2021.1992240","DOIUrl":"https://doi.org/10.1080/15551393.2021.1992240","url":null,"abstract":"This research brief reflects on the first 25 years of Visual Communication Quarterly (from its founding in 1994 to 2019) specifically in terms of the geographic diversity featured in its scholarship, the methods and means its authors have relied on to advance their arguments, the specific visuals under consideration, and the authors’ aims, which sometimes overlap with the visuals under consideration and sometimes are distinct from them. Insights from this review 1 will be offered and provocations raised to inform an ongoing discussion about how the past can inform the future of our journal and what we publish in it.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"18 1","pages":"240 - 241"},"PeriodicalIF":0.4,"publicationDate":"2021-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84454687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/15551393.2021.1952056
K. McDaniel
{"title":"Objects of Vision: Making Sense of What We See, by A. Joan Saab","authors":"K. McDaniel","doi":"10.1080/15551393.2021.1952056","DOIUrl":"https://doi.org/10.1080/15551393.2021.1952056","url":null,"abstract":"","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"39 1","pages":"195 - 196"},"PeriodicalIF":0.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73496969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/15551393.2021.1949721
Alex Scott
Focusing on the 2018 special issue of TIME entitled “The Opioid Diaries,” this study examines the way drug users are visually framed through both an embodied image-making process and a constructed end product. Using a multimodal analysis, it argues that James Nachtwey’s images created a simplified view of addiction while inserting an asymmetrical power dynamic between the depicted subject and viewer. This study also examines how images can carry and construct discourses of drug use, which have been used historically for social and institutional discipline such as harassment, arrest, and methadone treatment programs.
{"title":"Peering Down at the Junkie: Authority and the Visual Construction of Drug Users in TIME’s “Opioid Diary”","authors":"Alex Scott","doi":"10.1080/15551393.2021.1949721","DOIUrl":"https://doi.org/10.1080/15551393.2021.1949721","url":null,"abstract":"Focusing on the 2018 special issue of TIME entitled “The Opioid Diaries,” this study examines the way drug users are visually framed through both an embodied image-making process and a constructed end product. Using a multimodal analysis, it argues that James Nachtwey’s images created a simplified view of addiction while inserting an asymmetrical power dynamic between the depicted subject and viewer. This study also examines how images can carry and construct discourses of drug use, which have been used historically for social and institutional discipline such as harassment, arrest, and methadone treatment programs.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"89 1","pages":"152 - 165"},"PeriodicalIF":0.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74734523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/15551393.2021.1949998
Rohini S. Singh
This article analyzes India’s long-running Amul Butter campaign to delineate some of the visual strategies by which a company projects a persona as an ordinary citizen. I argue that the company’s mascot, the Amul Girl, functions as a corporate avatar who oscillates between her world and that of her viewers and enlists viewers in an exchange of gazes. In doing so, the Amul Girl avatar represents a corporate being seeking to live and look like an Indian person. The essay concludes by asking what kind of Indian the Amul Girl reveals Amul to be and suggests future lines of inquiry for visual scholars interested in the projection of corporate persona.
{"title":"I Wanna Be Like You: The Avatar Gaze and the Visual Rhetoric of Corporate Personhood in India's Amul Butter Advertisements","authors":"Rohini S. Singh","doi":"10.1080/15551393.2021.1949998","DOIUrl":"https://doi.org/10.1080/15551393.2021.1949998","url":null,"abstract":"This article analyzes India’s long-running Amul Butter campaign to delineate some of the visual strategies by which a company projects a persona as an ordinary citizen. I argue that the company’s mascot, the Amul Girl, functions as a corporate avatar who oscillates between her world and that of her viewers and enlists viewers in an exchange of gazes. In doing so, the Amul Girl avatar represents a corporate being seeking to live and look like an Indian person. The essay concludes by asking what kind of Indian the Amul Girl reveals Amul to be and suggests future lines of inquiry for visual scholars interested in the projection of corporate persona.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"67 1","pages":"139 - 151"},"PeriodicalIF":0.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91042424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/15551393.2021.1952055
Lawrence J. Mullen
{"title":"A Convergence","authors":"Lawrence J. Mullen","doi":"10.1080/15551393.2021.1952055","DOIUrl":"https://doi.org/10.1080/15551393.2021.1952055","url":null,"abstract":"","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"8 1","pages":"138 - 138"},"PeriodicalIF":0.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82367167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/15551393.2021.1949722
J. Freeman
{"title":"Berlin in Black and White","authors":"J. Freeman","doi":"10.1080/15551393.2021.1949722","DOIUrl":"https://doi.org/10.1080/15551393.2021.1949722","url":null,"abstract":"","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"38 1","pages":"176 - 194"},"PeriodicalIF":0.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80816935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-03DOI: 10.1080/15551393.2021.1949720
Jayakrishnan Narayanan, S. P. Dhanavel
The present study analyzes the influence of culturally charged visuals on the perception of music in Karnatik music videos. The study, using semiotic theories of Umberto Eco and Roland Barthes, argues that Karnatik music videos, through decades of media practice, have invested a considerable degree of mythico-cultural connotations on certain kinds of visuals—visuals of nature and Hindu iconography. The study asserts that these videos presuppose a “model reader” or the rasika, who has access to certain cultural subcodes that lets these visuals “signify” the quasi-religious identity of Karnatik music. Through a commutation test, the article analyzes the perceptional change brought about in the semiosis of these music videos by the mere substitution of “neutral” visuals with contrasting visuals.
{"title":"The Play of Cultural Subcodes in Decoding the Visual Signs of Karnatik Music Videos","authors":"Jayakrishnan Narayanan, S. P. Dhanavel","doi":"10.1080/15551393.2021.1949720","DOIUrl":"https://doi.org/10.1080/15551393.2021.1949720","url":null,"abstract":"The present study analyzes the influence of culturally charged visuals on the perception of music in Karnatik music videos. The study, using semiotic theories of Umberto Eco and Roland Barthes, argues that Karnatik music videos, through decades of media practice, have invested a considerable degree of mythico-cultural connotations on certain kinds of visuals—visuals of nature and Hindu iconography. The study asserts that these videos presuppose a “model reader” or the rasika, who has access to certain cultural subcodes that lets these visuals “signify” the quasi-religious identity of Karnatik music. Through a commutation test, the article analyzes the perceptional change brought about in the semiosis of these music videos by the mere substitution of “neutral” visuals with contrasting visuals.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"167 1","pages":"166 - 175"},"PeriodicalIF":0.4,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85168584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/15551393.2021.1911275
Lawrence J. Mullen
{"title":"Visual Rhyme and Rhythm: VCQ 28.2","authors":"Lawrence J. Mullen","doi":"10.1080/15551393.2021.1911275","DOIUrl":"https://doi.org/10.1080/15551393.2021.1911275","url":null,"abstract":"","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"49 1","pages":"70 - 70"},"PeriodicalIF":0.4,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85171573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-03DOI: 10.1080/15551393.2021.1907191
Allison Kwesell, C. LeNoble
After the 2011 Great East Japan disaster, residents of Fukushima were inundated with media photographs that painted a dire picture. As emotionally triggering photographs have been established as a potential barrier to recovery from trauma, there is a need to better understand their impact on the socio-psychological recovery of disaster survivors. Drawing from media system dependency theory and cognitive neuroscience, the affective circumplex model and an adaptive photo-elicitation interview technique offer unique understandings of affective responses to photographs. Results indicate that although impactful media photographs can act as recurring stimuli to the experienced disaster, over time they can also interrupt negative thought processes and encourage post-traumatic growth.
{"title":"Socio-psychological Recovery in Post-nuclear Fukushima, Japan: Affective Reactions to Media Portrayal in Photographs","authors":"Allison Kwesell, C. LeNoble","doi":"10.1080/15551393.2021.1907191","DOIUrl":"https://doi.org/10.1080/15551393.2021.1907191","url":null,"abstract":"After the 2011 Great East Japan disaster, residents of Fukushima were inundated with media photographs that painted a dire picture. As emotionally triggering photographs have been established as a potential barrier to recovery from trauma, there is a need to better understand their impact on the socio-psychological recovery of disaster survivors. Drawing from media system dependency theory and cognitive neuroscience, the affective circumplex model and an adaptive photo-elicitation interview technique offer unique understandings of affective responses to photographs. Results indicate that although impactful media photographs can act as recurring stimuli to the experienced disaster, over time they can also interrupt negative thought processes and encourage post-traumatic growth.","PeriodicalId":43914,"journal":{"name":"Visual Communication Quarterly","volume":"30 1","pages":"71 - 87"},"PeriodicalIF":0.4,"publicationDate":"2021-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73012194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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