Background: Since new media is developing, it is important to examine new media literacy, especially in the era of 4.0. The government’s public relations also need new media literacy since the government needs to establish a harmonic relationship with the public to achieve sympathy, trust, teamwork, and support in government policy implementation. Purpose: This research aims to evaluate the digital competence of members of government public relations in the Magelang government apparatus forum. Methods: Digital competence is measured by questionnaires of functional and critical prosuming. This research uses a quantitative survey method. The survey includes the assessment of beliefs, opinions, and characteristics by using questionnaires. Questionnaires are used to collect the data by using items of questions for respondents. The research object is the government apparatus in Magelang, while the respondents are government public relations officers. The quantitative method is expected to comprehensively describe digital literacy by government public relations officers in the Magelang government apparatus. Data analysis uses descriptive statistics. Conclusion: Based on data analysis, members of government public relations in the Magelang government apparatus forum agree that they have functional and critical prosuming. Implications: This research implies local government of Magelang to improve new media literacy for local government public relations so the government can achieve the public relations objective of harmonic relationship establishment with the public.
{"title":"The digital competence of government public relations officer in Magelang City","authors":"Ascharisa Mettasatya Afrilia, Deani Prionazvi Rhizky, Wahyu Eka Putri, Eny Ratnasari","doi":"10.24198/prh.v7i2.43146","DOIUrl":"https://doi.org/10.24198/prh.v7i2.43146","url":null,"abstract":"Background: Since new media is developing, it is important to examine new media literacy, especially in the era of 4.0. The government’s public relations also need new media literacy since the government needs to establish a harmonic relationship with the public to achieve sympathy, trust, teamwork, and support in government policy implementation. Purpose: This research aims to evaluate the digital competence of members of government public relations in the Magelang government apparatus forum. Methods: Digital competence is measured by questionnaires of functional and critical prosuming. This research uses a quantitative survey method. The survey includes the assessment of beliefs, opinions, and characteristics by using questionnaires. Questionnaires are used to collect the data by using items of questions for respondents. The research object is the government apparatus in Magelang, while the respondents are government public relations officers. The quantitative method is expected to comprehensively describe digital literacy by government public relations officers in the Magelang government apparatus. Data analysis uses descriptive statistics. Conclusion: Based on data analysis, members of government public relations in the Magelang government apparatus forum agree that they have functional and critical prosuming. Implications: This research implies local government of Magelang to improve new media literacy for local government public relations so the government can achieve the public relations objective of harmonic relationship establishment with the public.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"194 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132641316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dandi Supriadi, H. Hafiar, Abdul Manan Safi, Kholidil Amin
Background: Journalism and public relations are two fields that collaborate and compete with each other. Several studies have confirmed this dualism, where both terminologies are interrelated in the same scientific publication. Purpose: This study is aimed to find the interconnection between the two fields in several studies published in international journals. Method: This inquiry applies the bibliometrics method with data sources from the Web of Science and uses VosViewer as an analysis and mapping tool. Results: Results show that the number of keywords containing “public relations” counts more than “journalism.” This study reveals six clusters of keyword mapping that form specific themes: crisis communication management, ethics, professional education, public relations practitioners- journalist relationships, media relations, and publicity scope, news media management, and public relations and the media. Comparing the most cited references from the field of public relations and journalism shows the number 2:2 or equal. There are six most cited authors, four from the USA and two from Australia. Conclusions: The issue of public relations was found more than journalism because most articles are written by experts, especially Americans, and Australians, who have worked in the field of public relations, although some also had early careers in journalism. However, journalism studies were still considered as references for most articles. Implications: The work of western researchers is still at the forefront of the development of public relations science and journalism studies, which becomes a challenge for researchers from developing countries to develop studies more at the international level.
背景:新闻与公共关系是两个相互合作又相互竞争的领域。几项研究证实了这种二元论，这两个术语在同一篇科学出版物中相互关联。目的:本研究旨在寻找在国际期刊上发表的一些研究中这两个领域之间的联系。方法:本研究采用文献计量学方法，数据源来自Web of Science，并使用VosViewer作为分析和制图工具。结果:结果显示，包含“公共关系”的关键词比包含“新闻”的关键词要多。本研究揭示了构成特定主题的六个关键词映射集群:危机传播管理、伦理、职业教育、公关从业者—记者关系、媒体关系与宣传范围、新闻媒体管理、公关与媒体。比较公共关系和新闻领域中被引用最多的文献，可以发现这个数字是2:2或相等。被引用最多的作者有6位，其中4位来自美国，2位来自澳大利亚。结论:公共关系问题被发现比新闻学更多，因为大多数文章都是由专家撰写的，特别是美国人和澳大利亚人，他们在公共关系领域工作，尽管有些人也有早期的新闻职业生涯。然而，大多数文章仍然将新闻学作为参考文献。启示:西方研究者的工作仍处于公共关系科学和新闻学研究发展的前沿，这成为发展中国家研究者在国际层面上开展研究的挑战。
{"title":"Journalism and public relations: An interconnection in academic research","authors":"Dandi Supriadi, H. Hafiar, Abdul Manan Safi, Kholidil Amin","doi":"10.24198/prh.v7i2.42064","DOIUrl":"https://doi.org/10.24198/prh.v7i2.42064","url":null,"abstract":"Background: Journalism and public relations are two fields that collaborate and compete with each other. Several studies have confirmed this dualism, where both terminologies are interrelated in the same scientific publication. Purpose: This study is aimed to find the interconnection between the two fields in several studies published in international journals. Method: This inquiry applies the bibliometrics method with data sources from the Web of Science and uses VosViewer as an analysis and mapping tool. Results: Results show that the number of keywords containing “public relations” counts more than “journalism.” This study reveals six clusters of keyword mapping that form specific themes: crisis communication management, ethics, professional education, public relations practitioners- journalist relationships, media relations, and publicity scope, news media management, and public relations and the media. Comparing the most cited references from the field of public relations and journalism shows the number 2:2 or equal. There are six most cited authors, four from the USA and two from Australia. Conclusions: The issue of public relations was found more than journalism because most articles are written by experts, especially Americans, and Australians, who have worked in the field of public relations, although some also had early careers in journalism. However, journalism studies were still considered as references for most articles. Implications: The work of western researchers is still at the forefront of the development of public relations science and journalism studies, which becomes a challenge for researchers from developing countries to develop studies more at the international level.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"37 12","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120922849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Background: Covid-19 hit almost all sectors of life, including the economy, tourism, and hospitals. Long queues of patients in the waiting rooms, mandatory use of personal protective equipment, layered masks, maintaining distance in interaction, and use of medical terms in requesting messages to patients are the barriers for medical personnel, especially nurses, in communication with patients. Purpose: The current study examined how hospital public relation helps overcome communication barriers between nurses and patients. The study was conducted at PKU Muhamadiyah Hospital Surakarta, accredited with 6-star KARS as a provincial referral hospital for COVID-19 patients and has the highest patient occupancy in Surakarta. Methods: It is a descriptive qualitative study. Conclusion: By using Dozier and Broom’s theory regarding the role of PR, this study proved that PR successfully helps overcome internal communication barriers experienced by nurses and patients. It plays as an expert advisor by providing input to hospital management and bridging the communication between nurses and patients. PR also acts as a problem solver by providing training on communicating correctly. Implications: Communication barriers can be overcome if nurses have good communication skills and understanding. As a support for the hospital system, PR provides regular communication training for nurses struggling to serve patients during the covid-19 pandemic.
{"title":"Hospital public relations and internal communication barriers during the Covid-19 pandemic","authors":"Eni Lestari, A. Rahmanto, I. A. Satyawan","doi":"10.24198/prh.v7i2.41935","DOIUrl":"https://doi.org/10.24198/prh.v7i2.41935","url":null,"abstract":"Background: Covid-19 hit almost all sectors of life, including the economy, tourism, and hospitals. Long queues of patients in the waiting rooms, mandatory use of personal protective equipment, layered masks, maintaining distance in interaction, and use of medical terms in requesting messages to patients are the barriers for medical personnel, especially nurses, in communication with patients. Purpose: The current study examined how hospital public relation helps overcome communication barriers between nurses and patients. The study was conducted at PKU Muhamadiyah Hospital Surakarta, accredited with 6-star KARS as a provincial referral hospital for COVID-19 patients and has the highest patient occupancy in Surakarta. Methods: It is a descriptive qualitative study. Conclusion: By using Dozier and Broom’s theory regarding the role of PR, this study proved that PR successfully helps overcome internal communication barriers experienced by nurses and patients. It plays as an expert advisor by providing input to hospital management and bridging the communication between nurses and patients. PR also acts as a problem solver by providing training on communicating correctly. Implications: Communication barriers can be overcome if nurses have good communication skills and understanding. As a support for the hospital system, PR provides regular communication training for nurses struggling to serve patients during the covid-19 pandemic.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122315459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Background: Higher educational institutions must prepare graduates for careers by monitoring their performance. They must also evaluate academic relevancy to practical needs. The PR program at Universitas Padjadjaran strives to deliver the best education and monitor graduates’ performance. Purpose: This paper aims to study how graduates’ first income is associated with GPA, study duration, and job wait time. This study also linked public relations education with graduates’ current position in their work based on their self-assessment. Methods: Using tracer study data from the Career and Development Centre of Universitas Padjadjaran, exploratory data analysis was done to examine the characteristics of graduates based on the observed variables. The bivariate analysis investigated the association between income, GPA, study duration, and job wait time. Conclusion: Findings of this study show no statistical evidence of the relationship between first salary, GPA, and duration of the study. Exploratory data analysis shows that PR program graduates perform well when comparing the average income of undergraduates on a national level. Graduates’ self-assessment of study relevancy indicated that most graduates possess the relevant educational background and appropriate level of education for their current occupational position. As the statistical testing for this study was conducted post hoc, careful considerations need to be taken when taking the results at face value, considering potential flaws in the sampling frame and the power of the tests. Implications: The findings in this study would serve as a platform for future references on graduates or tracer study, more specifically public relations graduates, as it provides a starting point for measuring graduates’ performances. As the database provides more data with more graduates in future years, an updated finding of this particular study would be very important to measure how well graduates fare post-graduation.
{"title":"Graduate income and profession linkage: Tracer study of public relations graduates","authors":"S. Lukman, Ii Rizal, Olga Tiara","doi":"10.24198/prh.v7i2.42355","DOIUrl":"https://doi.org/10.24198/prh.v7i2.42355","url":null,"abstract":"Background: Higher educational institutions must prepare graduates for careers by monitoring their performance. They must also evaluate academic relevancy to practical needs. The PR program at Universitas Padjadjaran strives to deliver the best education and monitor graduates’ performance. Purpose: This paper aims to study how graduates’ first income is associated with GPA, study duration, and job wait time. This study also linked public relations education with graduates’ current position in their work based on their self-assessment. Methods: Using tracer study data from the Career and Development Centre of Universitas Padjadjaran, exploratory data analysis was done to examine the characteristics of graduates based on the observed variables. The bivariate analysis investigated the association between income, GPA, study duration, and job wait time. Conclusion: Findings of this study show no statistical evidence of the relationship between first salary, GPA, and duration of the study. Exploratory data analysis shows that PR program graduates perform well when comparing the average income of undergraduates on a national level. Graduates’ self-assessment of study relevancy indicated that most graduates possess the relevant educational background and appropriate level of education for their current occupational position. As the statistical testing for this study was conducted post hoc, careful considerations need to be taken when taking the results at face value, considering potential flaws in the sampling frame and the power of the tests. Implications: The findings in this study would serve as a platform for future references on graduates or tracer study, more specifically public relations graduates, as it provides a starting point for measuring graduates’ performances. As the database provides more data with more graduates in future years, an updated finding of this particular study would be very important to measure how well graduates fare post-graduation.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128352865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yani Hendrayani, Muhammad Sulthan Alkautsar, Hermina Manihuruk
In recent years, public interest in coffee shops has become a trend in Indonesia. However, in the Covid-19 pandemic era, there have been many changes in shopping patterns from offline to online, forcing coffee shops to adapt to new normal conditions and prepare MPR strategies following the conditions during the Covid-19 pandemic. Sallo Coffee is a coffee shop located in Jakarta. Maintaining relationships with customers for the long term is part of the job of Public Relations (PR). In this study, the author wants to know Sallo Coffee’s Public Relations marketing strategy in maintaining customer loyalty during the pandemic. What is the challenge of implementing a PR marketing strategy during the pandemic to maintain customer loyalty? The paradigm used in this study is constructivism, in which researchers research public relations to reconstruct the existing reality. The approach used is a qualitative approach with descriptive research through interviews, observations, and documentation. The results of this study are that the current PR concept cannot be implemented with PR marketing strategies during the pandemic become limited under government regulations. Instagram social media is one of the media to promote Sallo Coffee products and provide product information to maintain relationships with customers or customer relations. The Internet is critical because the pandemic situation does not allow for as much physical contact as one would expect. With promotions on Instagram and social media, it can also be effective in maintaining customer loyalty during the pandemic.
{"title":"Marketing public relations strategy of coffee shop business during COVID-19 pandemic","authors":"Yani Hendrayani, Muhammad Sulthan Alkautsar, Hermina Manihuruk","doi":"10.24198/prh.v7i1.37492","DOIUrl":"https://doi.org/10.24198/prh.v7i1.37492","url":null,"abstract":" In recent years, public interest in coffee shops has become a trend in Indonesia. However, in the Covid-19 pandemic era, there have been many changes in shopping patterns from offline to online, forcing coffee shops to adapt to new normal conditions and prepare MPR strategies following the conditions during the Covid-19 pandemic. Sallo Coffee is a coffee shop located in Jakarta. Maintaining relationships with customers for the long term is part of the job of Public Relations (PR). In this study, the author wants to know Sallo Coffee’s Public Relations marketing strategy in maintaining customer loyalty during the pandemic. What is the challenge of implementing a PR marketing strategy during the pandemic to maintain customer loyalty? The paradigm used in this study is constructivism, in which researchers research public relations to reconstruct the existing reality. The approach used is a qualitative approach with descriptive research through interviews, observations, and documentation. The results of this study are that the current PR concept cannot be implemented with PR marketing strategies during the pandemic become limited under government regulations. Instagram social media is one of the media to promote Sallo Coffee products and provide product information to maintain relationships with customers or customer relations. The Internet is critical because the pandemic situation does not allow for as much physical contact as one would expect. With promotions on Instagram and social media, it can also be effective in maintaining customer loyalty during the pandemic. ","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125046059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The state is an organization with a power structure and the population as members of the state. The state itself is an entity that interacts with other entities that can consist of other countries and their inhabitants, rules, and products. Because of this, a country needs an identity that can distinguish the country from other countries. The identity of a country is not the same as the identity of a product because a country is bound by history and images attached to foreign citizens’ minds. This inherent image is usually used to form a nation’s brand image. This study aims to discover how Malaysia’s nation brand image contributes to the trust of foreign nationals visiting their country by using a constructivist qualitative approach as a research method. It turns out that the results of the study show that the most powerful thing in determining Malaysia’s brand image is not tourism promotion. As a country with an image of different cultures, Malaysia will use this potential to visualize its tourism promotion to keep those images stronger. However, the experience of Indonesian citizens in interacting with the Malaysian state, with infrastructure, state norms, and citizens, is a determinant of how Indonesian citizens perceive Malaysia. What is inherent in the results of the experience of interacting in Malaysia is what Indonesian citizens will convey to others. Therefore, a comprehensive strategy is needed to build a national brand image of Malaysia because what sticks in mind as an image of Malaysia in foreign nationals will show their trust in the country.
{"title":"Nation brand image and trust level of foreign citizens","authors":"Trie Damayanti, S. Dida, D. Hidayat, S. Cho","doi":"10.24198/prh.v7i1.38540","DOIUrl":"https://doi.org/10.24198/prh.v7i1.38540","url":null,"abstract":"The state is an organization with a power structure and the population as members of the state. The state itself is an entity that interacts with other entities that can consist of other countries and their inhabitants, rules, and products. Because of this, a country needs an identity that can distinguish the country from other countries. The identity of a country is not the same as the identity of a product because a country is bound by history and images attached to foreign citizens’ minds. This inherent image is usually used to form a nation’s brand image. This study aims to discover how Malaysia’s nation brand image contributes to the trust of foreign nationals visiting their country by using a constructivist qualitative approach as a research method. It turns out that the results of the study show that the most powerful thing in determining Malaysia’s brand image is not tourism promotion. As a country with an image of different cultures, Malaysia will use this potential to visualize its tourism promotion to keep those images stronger. However, the experience of Indonesian citizens in interacting with the Malaysian state, with infrastructure, state norms, and citizens, is a determinant of how Indonesian citizens perceive Malaysia. What is inherent in the results of the experience of interacting in Malaysia is what Indonesian citizens will convey to others. Therefore, a comprehensive strategy is needed to build a national brand image of Malaysia because what sticks in mind as an image of Malaysia in foreign nationals will show their trust in the country. ","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"392 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121252798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Heru Ryanto Budiana, N. Sjafirah, Adzkia Kirana Dipa
The leadership of the Regent Dadang Mochamad Naser for two periods, namely the first period in 2010-2015 and the second period in 2016-2021, used the value of local wisdom “Sabilulungan.” Each leader will have a new leadership style in carrying out the organization’s activities. The value of Sabilulungan’s local wisdom as a spirit in carrying out the wheels of development in Bandung Regency has led Bandung Regency to accelerate development in all fields. It has attracted the attention of researchers to examine in more depth the plan for the sustainability of the implementation of the value of Sabilulungan local wisdom in the implementation of public services after the change of leadership. This research approach is a qualitative approach using a case study method. The research paradigm used is the constructivism paradigm. The results of this study found that the leadership change in Bandung Regency adopted and modified the Sabilulungan values that had been applied to the previous leadership. The renewal and improvement of the vision and mission of Sabilulungan to Bedas is an attempt to continue development in Bandung Regency. Leadership changes occurred, but the value of the local wisdom of Sabilulungan will remain eternal as a cultural value for the people of Bandung Regency. The change of value in the new vision and mission to Sabilulungan, which has been with the people of Bandung for a decade, will require a communication effort that starts from scratch. It is necessary to manage the delivery of value messages and media management that is planned and measurable so that the Bedas value can be accepted as an updated value in Bandung Regency.
{"title":"Sabilulungan as local wisdom value sustainability plan after the change of leadership in Bandung Regency","authors":"Heru Ryanto Budiana, N. Sjafirah, Adzkia Kirana Dipa","doi":"10.24198/prh.v7i1.37707","DOIUrl":"https://doi.org/10.24198/prh.v7i1.37707","url":null,"abstract":"The leadership of the Regent Dadang Mochamad Naser for two periods, namely the first period in 2010-2015 and the second period in 2016-2021, used the value of local wisdom “Sabilulungan.” Each leader will have a new leadership style in carrying out the organization’s activities. The value of Sabilulungan’s local wisdom as a spirit in carrying out the wheels of development in Bandung Regency has led Bandung Regency to accelerate development in all fields. It has attracted the attention of researchers to examine in more depth the plan for the sustainability of the implementation of the value of Sabilulungan local wisdom in the implementation of public services after the change of leadership. This research approach is a qualitative approach using a case study method. The research paradigm used is the constructivism paradigm. The results of this study found that the leadership change in Bandung Regency adopted and modified the Sabilulungan values that had been applied to the previous leadership. The renewal and improvement of the vision and mission of Sabilulungan to Bedas is an attempt to continue development in Bandung Regency. Leadership changes occurred, but the value of the local wisdom of Sabilulungan will remain eternal as a cultural value for the people of Bandung Regency. The change of value in the new vision and mission to Sabilulungan, which has been with the people of Bandung for a decade, will require a communication effort that starts from scratch. It is necessary to manage the delivery of value messages and media management that is planned and measurable so that the Bedas value can be accepted as an updated value in Bandung Regency.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115458854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kapat Yuriawan, S. Sarwoprasodjo, Dyah Rachmawati Sugiyanto
Research institutions in Indonesia have an essential role in improving knowledge, skills, and the community’s economy through research results. However, until now, domestic research results have not been well disseminated. One factor that influences it is the not yet optimal collaboration between researchers and public relations as science communicators in communicating research results to the public. They work for a research institution called the Indonesian institute of sciences. This study aims to find out the meaning of science communication for researchers and public relations and how they coordinate these meanings. This study uses a qualitative method with a case study approach. The case study was the dissemination of Beyonic Startmik Biological Organic Fertilizer in Pekalongan, Central Java. The primary data of this study were the results of observations on the conversation between researchers and public relations and semi-structured interviews. The results show that the meaning of science communication for researchers is the activity of conveying scientific information to the public by involving the assistance of public relations and supported by institutional policies. In contrast, the meaning of science communication for Public Relations is the dissemination of scientific information to the public based on information from researchers as a source of information. In coordinating meaning, researchers and public relations discuss the meaning of science communication as a series of communication processes that require the support of researcher competence, public relations communication strategies, and cooperation in building strong relationships with stakeholders.
{"title":"Meaning of science communication construct for researchers and public relations at the Indonesian Institute of sciences","authors":"Kapat Yuriawan, S. Sarwoprasodjo, Dyah Rachmawati Sugiyanto","doi":"10.24198/prh.v7i1.34263","DOIUrl":"https://doi.org/10.24198/prh.v7i1.34263","url":null,"abstract":"Research institutions in Indonesia have an essential role in improving knowledge, skills, and the community’s economy through research results. However, until now, domestic research results have not been well disseminated. One factor that influences it is the not yet optimal collaboration between researchers and public relations as science communicators in communicating research results to the public. They work for a research institution called the Indonesian institute of sciences. This study aims to find out the meaning of science communication for researchers and public relations and how they coordinate these meanings. This study uses a qualitative method with a case study approach. The case study was the dissemination of Beyonic Startmik Biological Organic Fertilizer in Pekalongan, Central Java. The primary data of this study were the results of observations on the conversation between researchers and public relations and semi-structured interviews. The results show that the meaning of science communication for researchers is the activity of conveying scientific information to the public by involving the assistance of public relations and supported by institutional policies. In contrast, the meaning of science communication for Public Relations is the dissemination of scientific information to the public based on information from researchers as a source of information. In coordinating meaning, researchers and public relations discuss the meaning of science communication as a series of communication processes that require the support of researcher competence, public relations communication strategies, and cooperation in building strong relationships with stakeholders.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122405797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Men’s bodies have become a commodity in the capitalist industry to compete with women’s bodies. This is because in modern life, how you look is a way to show your freedom, personality, and confidence. There are a lot of facial treatment clinics now, and one of them has helped bring up the need for both men and women in modern society to care about how they look. Instagram was chosen for this study because it is a popular social media site. Instagram makes people compare how they look and makes them feel unhappy with their bodies, which can affect each person’s body image. The goal of this study was to find out what Bening’s Clinic’s digital marketing plan was for disciplining the metrosexual men’s body on Instagram. As a research method, the Krippendorff content analysis method was used to find out what the message was about and what it meant. The posts on Instagram by @beningsclinic_jakarta from October 1, 2020, to December 31, 2020, will be the unit of analysis. Researchers chose the Krippendorff content analysis method because they wanted to look at the content of Instagram posts in a quantitative way. The researcher then tries to figure out what the @beningsclinic_jakarta Instagram post is about, how to read the symbols, and what the interaction between the symbols means. The conclusion is that Bening’s Clinic Jakarta’s digital marketing strategy in the @beningsclinic_jakarta Instagram post includes ads that are more focused on bringing up men public figures from the entertainment world as an attraction and building fantasy for potential customers, especially metrosexual men who want to discipline their bodies through facial treatments.
{"title":"The strategy of digital marketing of Bening’s Clinic through Instagram","authors":"D. Susilo, T. Putranto, R. R. T. Santos","doi":"10.24198/prh.v7i1.38428","DOIUrl":"https://doi.org/10.24198/prh.v7i1.38428","url":null,"abstract":"Men’s bodies have become a commodity in the capitalist industry to compete with women’s bodies. This is because in modern life, how you look is a way to show your freedom, personality, and confidence. There are a lot of facial treatment clinics now, and one of them has helped bring up the need for both men and women in modern society to care about how they look. Instagram was chosen for this study because it is a popular social media site. Instagram makes people compare how they look and makes them feel unhappy with their bodies, which can affect each person’s body image. The goal of this study was to find out what Bening’s Clinic’s digital marketing plan was for disciplining the metrosexual men’s body on Instagram. As a research method, the Krippendorff content analysis method was used to find out what the message was about and what it meant. The posts on Instagram by @beningsclinic_jakarta from October 1, 2020, to December 31, 2020, will be the unit of analysis. Researchers chose the Krippendorff content analysis method because they wanted to look at the content of Instagram posts in a quantitative way. The researcher then tries to figure out what the @beningsclinic_jakarta Instagram post is about, how to read the symbols, and what the interaction between the symbols means. The conclusion is that Bening’s Clinic Jakarta’s digital marketing strategy in the @beningsclinic_jakarta Instagram post includes ads that are more focused on bringing up men public figures from the entertainment world as an attraction and building fantasy for potential customers, especially metrosexual men who want to discipline their bodies through facial treatments.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129038136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anwar Sani, S. Sumartias, H. Hafiar, Nurzali Ismail
The development of communication and information technology supports the use of various media to convey messages or information to the public. Therefore, the National Police of the Republic of Indonesia, as one of the largest institutions in Indonesia, is expected to be proactive in utilizing new media to utilize information. Various new policies will be implemented, including using the NCO as the spearhead of public communication in this digital era. However, these non-commissioned officers are uncomfortable sitting in their position as public relations officers who act as police communicators with digital technology that accompanies their work. This study explores the adaptation process carried out by young non-commissioned officers who manage police communications through social media and the obstacles they face in the adaptation process. To explore these activities, the researchers will use two theories: technological adaptation and the Social Construction of Technology. This research is a case study research with the descriptive data type. Data collection is based on interviews, observation, and also documentation. The results and discussion of this research show that public relations personnel at the West Java Police must adapt because they do not have a qualified educational background in public relations, especially communication in the digital era. SOPs and management for communication depend on what the leader is inclined to do. Public Relations personnel attended training from within the police organization. However, the training cannot improve their abilities in the short term. Ensuring that our Regional Police have SOPs in managing social media and conducting training could be the problem-solving needed.
{"title":"West Java Regional Police Public Relations Personnel’s adaptation to digital age communication","authors":"Anwar Sani, S. Sumartias, H. Hafiar, Nurzali Ismail","doi":"10.24198/prh.v7i1.38645","DOIUrl":"https://doi.org/10.24198/prh.v7i1.38645","url":null,"abstract":"The development of communication and information technology supports the use of various media to convey messages or information to the public. Therefore, the National Police of the Republic of Indonesia, as one of the largest institutions in Indonesia, is expected to be proactive in utilizing new media to utilize information. Various new policies will be implemented, including using the NCO as the spearhead of public communication in this digital era. However, these non-commissioned officers are uncomfortable sitting in their position as public relations officers who act as police communicators with digital technology that accompanies their work. This study explores the adaptation process carried out by young non-commissioned officers who manage police communications through social media and the obstacles they face in the adaptation process. To explore these activities, the researchers will use two theories: technological adaptation and the Social Construction of Technology. This research is a case study research with the descriptive data type. Data collection is based on interviews, observation, and also documentation. The results and discussion of this research show that public relations personnel at the West Java Police must adapt because they do not have a qualified educational background in public relations, especially communication in the digital era. SOPs and management for communication depend on what the leader is inclined to do. Public Relations personnel attended training from within the police organization. However, the training cannot improve their abilities in the short term. Ensuring that our Regional Police have SOPs in managing social media and conducting training could be the problem-solving needed.","PeriodicalId":448223,"journal":{"name":"PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131090548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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