Abstract Previous studies have examined changes in software sales using the network effect theory framework based on hardware sales. This study aims to examine the effects of a software series’ length on software sales. We also investigate the moderating effects of how a platform’s life cycle influences the series’ sales. We adopted the double-jeopardy theory and brand loyalty discussions for both products and corporations. To test our hypotheses, we analysed 11,863 video game software samples in the Japanese market, addressing the following research questions: How does the length of a software series influence sales in terms of both the product and the corporate brand? How is the influence of the software series’ length on sales moderated by the stage of the platform’s lifecycle? Our findings show that a longer software series led to higher software sales for both the specific series as well as other software released simultaneously by the company. Moreover, we found that the positive relationship between the video game series’ length and sales of all the firm’s software was stronger when the platform had matured. By examining firm behaviours, such as software series releases and their effects, we confirmed that software series’ length is a core factor stimulating its sales and that of other series produced by a company. We also examined the impact of a platform’s lifecycle on video game sales. Our study contributes to the field by extending the literature on the effect of brand loyalty and the double-jeopardy theory.
{"title":"Sales effect of a software product series’ length in Japan","authors":"Eunji Seo, Yuki Inoue","doi":"10.2478/mmcks-2023-0014","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0014","url":null,"abstract":"Abstract Previous studies have examined changes in software sales using the network effect theory framework based on hardware sales. This study aims to examine the effects of a software series’ length on software sales. We also investigate the moderating effects of how a platform’s life cycle influences the series’ sales. We adopted the double-jeopardy theory and brand loyalty discussions for both products and corporations. To test our hypotheses, we analysed 11,863 video game software samples in the Japanese market, addressing the following research questions: How does the length of a software series influence sales in terms of both the product and the corporate brand? How is the influence of the software series’ length on sales moderated by the stage of the platform’s lifecycle? Our findings show that a longer software series led to higher software sales for both the specific series as well as other software released simultaneously by the company. Moreover, we found that the positive relationship between the video game series’ length and sales of all the firm’s software was stronger when the platform had matured. By examining firm behaviours, such as software series releases and their effects, we confirmed that software series’ length is a core factor stimulating its sales and that of other series produced by a company. We also examined the impact of a platform’s lifecycle on video game sales. Our study contributes to the field by extending the literature on the effect of brand loyalty and the double-jeopardy theory.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135588596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract As many companies are transforming through digitalisation to increase efficiency and effectiveness of business processes, financial technology firms innovated the digital wallet as an omnichannel payment to facilitate the digital payments. This review aims to explore the conceptual structure of the digital wallet knowledge base in business and management literature and the determinants that influence the consumer adoption decision of a digital wallet. A bibliometric approach is used to analyse 156 Scopus-indexed documents in this study field. Author co-citation reveals four key schools of thought: digital marketing and consumer behaviour, management and business analytics, mobile commerce and technology, and information and communication technology. The temporal overlay keyword cooccurrence map shows the topical focus changes of research from mobile payment technology, business uses, and determinants of digital wallet adoption. The top cited empirical documents also show that perceived usefulness, perceived ease of use, trust or perceived ability, perceived risk, and perceived value are consumers’ key considerations in choosing digital wallets for payments. This review seeks to contribute to both scientific knowledge and the model of research practice that could provide insights into digital wallet payment. The comprehensive research framework proposes the facilitators and inhibitors which employ the status quo bias theory and presents the mediating effects of the unified theory of acceptance and use of technology constructs on behavioural intention to use a digital wallet, positive word of mouth, and user satisfaction. Four additional determinants augment the existing theories, including perceived trust, perceived security and privacy, promotion, and super app for novelty.
{"title":"Determinants of digital wallet adoption and super app: A review and research model","authors":"Juthatip Sutticherchart, Sirisuhk Rakthin","doi":"10.2478/mmcks-2023-0015","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0015","url":null,"abstract":"Abstract As many companies are transforming through digitalisation to increase efficiency and effectiveness of business processes, financial technology firms innovated the digital wallet as an omnichannel payment to facilitate the digital payments. This review aims to explore the conceptual structure of the digital wallet knowledge base in business and management literature and the determinants that influence the consumer adoption decision of a digital wallet. A bibliometric approach is used to analyse 156 Scopus-indexed documents in this study field. Author co-citation reveals four key schools of thought: digital marketing and consumer behaviour, management and business analytics, mobile commerce and technology, and information and communication technology. The temporal overlay keyword cooccurrence map shows the topical focus changes of research from mobile payment technology, business uses, and determinants of digital wallet adoption. The top cited empirical documents also show that perceived usefulness, perceived ease of use, trust or perceived ability, perceived risk, and perceived value are consumers’ key considerations in choosing digital wallets for payments. This review seeks to contribute to both scientific knowledge and the model of research practice that could provide insights into digital wallet payment. The comprehensive research framework proposes the facilitators and inhibitors which employ the status quo bias theory and presents the mediating effects of the unified theory of acceptance and use of technology constructs on behavioural intention to use a digital wallet, positive word of mouth, and user satisfaction. Four additional determinants augment the existing theories, including perceived trust, perceived security and privacy, promotion, and super app for novelty.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135588709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Paul Tudorache, Ghiță Bârsan, Zoltán Jobbágy, Alin Cîrdei, Ilie Gligorea
Abstract This study aims to present an innovative conceptual model of learning, teaching, and training that appears to be applicable to the field of hybrid warfare. It is based on integrating three critical elements such as reference curriculum, teaching methodology, and online support capabilities. By using qualitative research through correlating critical analysis of relevant sources, logical scheme, and cognitive task analysis, each descriptive element is analysed in order to provide an eloquent image of the proposed conceptual model. Also, to gain real feedback on the proposed model as well as on its constitutive elements, the quantitative research using statistical data grouping is performed. The analysis and interpretation of the collected data demonstrate not only a high interest in the designed conceptual model, but also a positive impact at the level of each descriptive element on the academic staff and students from the military and civilian university environment.
{"title":"An innovative conceptual model for education and training on hybrid warfare","authors":"Paul Tudorache, Ghiță Bârsan, Zoltán Jobbágy, Alin Cîrdei, Ilie Gligorea","doi":"10.2478/mmcks-2023-0013","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0013","url":null,"abstract":"Abstract This study aims to present an innovative conceptual model of learning, teaching, and training that appears to be applicable to the field of hybrid warfare. It is based on integrating three critical elements such as reference curriculum, teaching methodology, and online support capabilities. By using qualitative research through correlating critical analysis of relevant sources, logical scheme, and cognitive task analysis, each descriptive element is analysed in order to provide an eloquent image of the proposed conceptual model. Also, to gain real feedback on the proposed model as well as on its constitutive elements, the quantitative research using statistical data grouping is performed. The analysis and interpretation of the collected data demonstrate not only a high interest in the designed conceptual model, but also a positive impact at the level of each descriptive element on the academic staff and students from the military and civilian university environment.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135587795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Carmen Păunescu, Violeta-Mihaela Dincă, Anca Bogdan, Simona I. Goia Agoston, Stere Stamule, Tănase Stamule, Adrian Tanțău
Abstract Despite the increasing interest in modern solutions for energy performance improvement in residential sector, a gap persists between literature development and current implementation practices on domestic heating and cooling through heat pumps technology. Homeowners are encouraged to manage their energy-related issues in a systematic manner to ensure continual improvement of energy efficiency. This paper attempts to explore the drivers and obstacles to the use of heat pumps system for domestic heating, cooling, and hot water production in the residential sector, in order to improve dwellings’ energy performance and reduce the carbon footprint. The study uses a regression model with a sample of 389 participants from Romania and shows that the availability of energy plans, voluntary association in an energy community, and mixed funding exert a positive influence, whereas bureaucracy, poor energy efficiency-related information, and fiscal incentives exert a negative influence on the intention of adopting heat pumps technology by homeowners.
{"title":"Managing energy performance through heat pumps. Success drivers and barriers in residential sector","authors":"Carmen Păunescu, Violeta-Mihaela Dincă, Anca Bogdan, Simona I. Goia Agoston, Stere Stamule, Tănase Stamule, Adrian Tanțău","doi":"10.2478/mmcks-2023-0012","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0012","url":null,"abstract":"Abstract Despite the increasing interest in modern solutions for energy performance improvement in residential sector, a gap persists between literature development and current implementation practices on domestic heating and cooling through heat pumps technology. Homeowners are encouraged to manage their energy-related issues in a systematic manner to ensure continual improvement of energy efficiency. This paper attempts to explore the drivers and obstacles to the use of heat pumps system for domestic heating, cooling, and hot water production in the residential sector, in order to improve dwellings’ energy performance and reduce the carbon footprint. The study uses a regression model with a sample of 389 participants from Romania and shows that the availability of energy plans, voluntary association in an energy community, and mixed funding exert a positive influence, whereas bureaucracy, poor energy efficiency-related information, and fiscal incentives exert a negative influence on the intention of adopting heat pumps technology by homeowners.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134995446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The study aims to investigate capital market volatility during crises, exploring the relationships between three key financial indicators: oil prices, the VIX index, and gold prices, using monthly data covering the period from January 2013 to May 2023, based on the Granger causality approach and the impulse response function testing empirically the existence of the long-run relationship using Johansen multivariate approach and the estimation of the VAR/VECM model. By analysing their interdependencies, the research sheds light on how these indicators respond to economic turbulence. The study employs robust econometric methods to investigate causal relationships and predictive patterns, providing valuable insights for investors, policymakers, and analysts navigating uncertain financial landscapes. The findings reveal nuanced dynamics, such as the momentum in oil prices, the inverse relationship between oil prices and the VIX index, and a significant Granger causality relationship running from the VIX index to oil and gold prices. Furthermore, based on the impulse response patterns, the shock in the VIX index caused a notable oil price decrease in the second quarter after the shock, followed by oscillations. Gold prices exhibit a minor initial decline after the VIX shock, with no lasting effects.
{"title":"Capital Market Volatility During Crises: Oil Price Insights, VIX Index, and Gold Price Analysis","authors":"Razvan Gabriel Hapau","doi":"10.2478/mmcks-2023-0016","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0016","url":null,"abstract":"Abstract The study aims to investigate capital market volatility during crises, exploring the relationships between three key financial indicators: oil prices, the VIX index, and gold prices, using monthly data covering the period from January 2013 to May 2023, based on the Granger causality approach and the impulse response function testing empirically the existence of the long-run relationship using Johansen multivariate approach and the estimation of the VAR/VECM model. By analysing their interdependencies, the research sheds light on how these indicators respond to economic turbulence. The study employs robust econometric methods to investigate causal relationships and predictive patterns, providing valuable insights for investors, policymakers, and analysts navigating uncertain financial landscapes. The findings reveal nuanced dynamics, such as the momentum in oil prices, the inverse relationship between oil prices and the VIX index, and a significant Granger causality relationship running from the VIX index to oil and gold prices. Furthermore, based on the impulse response patterns, the shock in the VIX index caused a notable oil price decrease in the second quarter after the shock, followed by oscillations. Gold prices exhibit a minor initial decline after the VIX shock, with no lasting effects.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135588725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This study aims to develop a conceptual framework that describes efforts to improve sales force performance using a relevant theoretical approach. The novelty of this study was developed and synthesized from relevant marketing theories. It is a conceptual model construction that proposes Energizing Customer Bond (ECB) as an intervening variable to address the research gap in explaining the influence of relational capital on the performance of salespeople at consumer goods companies. This study involved salespeople at large-scale fast moving consumer goods (FMCG) companies in Indonesia. The acceptance of all of the hypotheses proposed in this study shows the importance of relational capital, ECB, and value-based selling in driving the performance of the sales force. ECB, as a proposed novelty, is also proven as a mediating variable, thus clarifying the relationship between relational capitals in improving sales force performance.
{"title":"Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia","authors":"Murry Harmawan Saputra, Augusty Tae Ferdinand","doi":"10.2478/mmcks-2023-0011","DOIUrl":"https://doi.org/10.2478/mmcks-2023-0011","url":null,"abstract":"Abstract This study aims to develop a conceptual framework that describes efforts to improve sales force performance using a relevant theoretical approach. The novelty of this study was developed and synthesized from relevant marketing theories. It is a conceptual model construction that proposes Energizing Customer Bond (ECB) as an intervening variable to address the research gap in explaining the influence of relational capital on the performance of salespeople at consumer goods companies. This study involved salespeople at large-scale fast moving consumer goods (FMCG) companies in Indonesia. The acceptance of all of the hypotheses proposed in this study shows the importance of relational capital, ECB, and value-based selling in driving the performance of the sales force. ECB, as a proposed novelty, is also proven as a mediating variable, thus clarifying the relationship between relational capitals in improving sales force performance.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135588728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Paraschiv, E. Țițan, D. Manea, Crina-Dana Ionescu, M. Mihai, Octavian Șerban
Abstract As COVID-19 had been posing unprecedented challenges, the economic agents as well as the individuals had to adapt to a new lifestyle. The preventing measures against the spread of the virus determined an increase in e-commerce activity in general, and in mobile commerce in particular. In this regard, sellers redefined their strategies revolving around smartphone applications for online shopping, which will gradually become the global shopping standard. Therefore, the aim of this paper is to evaluate the current situation of e-commerce, focusing on the main transformations since the beginning of the pandemic. The methods used in the paper consist in both qualitative research of the literature regarding e-commerce and a quantitative analysis that captures two aspects: on one hand it highlights the change determined by the pandemic in online commerce, and on the other hand it shows an X-ray of the EU states positioning in terms of e-commerce evolution. The latter consists in a comparative Hierarchical Cluster Analysis that aims to provide an image on the situation of EU states, before and after the pandemic has been installed. The Cluster Analysis was carried out in SPSS software and it is based on a series of chosen indicators from Eurostat database. This comparison provides an image of how changes among the clusters take place in terms of e-commerce indicators. It is noted that in countries where the digitization was more developed, the value of the change in online commerce was less considerable, comparing to the Eastern and Balkan states, which had a more significant increase. However, there are significant limitations based on the small number of indicators taken into consideration in this paper. Future work needs to be done in order to explore new ways to address the challenges identified in the development of e-commerce and online shopping.
{"title":"The change in e-commerce in the context of the Coronavirus pandemic","authors":"D. Paraschiv, E. Țițan, D. Manea, Crina-Dana Ionescu, M. Mihai, Octavian Șerban","doi":"10.2478/mmcks-2022-0012","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0012","url":null,"abstract":"Abstract As COVID-19 had been posing unprecedented challenges, the economic agents as well as the individuals had to adapt to a new lifestyle. The preventing measures against the spread of the virus determined an increase in e-commerce activity in general, and in mobile commerce in particular. In this regard, sellers redefined their strategies revolving around smartphone applications for online shopping, which will gradually become the global shopping standard. Therefore, the aim of this paper is to evaluate the current situation of e-commerce, focusing on the main transformations since the beginning of the pandemic. The methods used in the paper consist in both qualitative research of the literature regarding e-commerce and a quantitative analysis that captures two aspects: on one hand it highlights the change determined by the pandemic in online commerce, and on the other hand it shows an X-ray of the EU states positioning in terms of e-commerce evolution. The latter consists in a comparative Hierarchical Cluster Analysis that aims to provide an image on the situation of EU states, before and after the pandemic has been installed. The Cluster Analysis was carried out in SPSS software and it is based on a series of chosen indicators from Eurostat database. This comparison provides an image of how changes among the clusters take place in terms of e-commerce indicators. It is noted that in countries where the digitization was more developed, the value of the change in online commerce was less considerable, comparing to the Eastern and Balkan states, which had a more significant increase. However, there are significant limitations based on the small number of indicators taken into consideration in this paper. Future work needs to be done in order to explore new ways to address the challenges identified in the development of e-commerce and online shopping.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86635356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract People have always been interested in improving their quality of life. But how is this possible when the population is constantly growing, and the planet’s resources are dwindling? The efficient use of resources is not only believed to increase the general quality of life but also to contribute to the creation of a cleaner environment. But what is the relation between resource efficiency and a cleaner environment? The European Commission and the United Nations have been dealing with this key issue for many years now and the EU has forced member countries to meet certain targets. This paper presents some of the UN and EU’s policies with regard to climate change and resource efficiency and offers an independent evaluation of the achievements of Member States. We assumed that the implementation of the objectives of the EU climate and energy package improves the resource productivity and reduces its negative impact on the environment, relation analysed with the help of a linear regression model. Further, we have performed a critical study on the performance of EU-member states in meeting their GHG-emission targets correlated with the resource intensity of their economies, modelled using Microsoft Excel. Resource efficiency and the low-carbon economy have emerged as central themes in global discussions on the transition to a sustainable economy, and this paper sheds new light onto the connection between the two subjects.
{"title":"Resource efficiency and decarbonisation of economies in the European Union","authors":"R. Clodnițchi, Octavia Tudorache","doi":"10.2478/mmcks-2022-0008","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0008","url":null,"abstract":"Abstract People have always been interested in improving their quality of life. But how is this possible when the population is constantly growing, and the planet’s resources are dwindling? The efficient use of resources is not only believed to increase the general quality of life but also to contribute to the creation of a cleaner environment. But what is the relation between resource efficiency and a cleaner environment? The European Commission and the United Nations have been dealing with this key issue for many years now and the EU has forced member countries to meet certain targets. This paper presents some of the UN and EU’s policies with regard to climate change and resource efficiency and offers an independent evaluation of the achievements of Member States. We assumed that the implementation of the objectives of the EU climate and energy package improves the resource productivity and reduces its negative impact on the environment, relation analysed with the help of a linear regression model. Further, we have performed a critical study on the performance of EU-member states in meeting their GHG-emission targets correlated with the resource intensity of their economies, modelled using Microsoft Excel. Resource efficiency and the low-carbon economy have emerged as central themes in global discussions on the transition to a sustainable economy, and this paper sheds new light onto the connection between the two subjects.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85490404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract In this paper, we aim to find answer to a single question: what are the characteristics of firms with superior use of alliance learning practices? Consequently, we aim to discover the characteristics of firms which are more preoccupied to learn from their strategic alliances. We investigate this research question through a statistical analysis of the answers provided by 46 best performing medium and large-sized companies operating in Romania. By means of several multilinear regressions and an analysis of variance, we found that the companies with superior use of alliance learning practices – thus, more preoccupied to learn – are more proactive, build an alliance culture favouring the use of alliances, develop relational attributes in their alliances (e.g., trust), respectively monitor and control their alliance activity to a higher degree. Contrary to expectations, the companies with superior use of alliance learning practices do not collaborate to a higher degree horizontally, with their competitors and complementors. In terms of the dispersion of companies depending on their use of alliance learning practices, to a high degree (34.1%), the differences between companies can be explained by the proposed set of characteristics developed in this paper. Our findings contribute to the existent literature in the field of alliances, bringing empirical evidence on the characteristics that companies need to develop to better learn from their strategic alliances. In addition, executives of medium and large-sized companies find in this paper valuable information regarding the nurturing of alliance knowledge acquisition and transfer from their strategic allies and partners.
{"title":"Development of supportive characteristics to facilitate learning from strategic alliances","authors":"C. Lehene","doi":"10.2478/mmcks-2022-0007","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0007","url":null,"abstract":"Abstract In this paper, we aim to find answer to a single question: what are the characteristics of firms with superior use of alliance learning practices? Consequently, we aim to discover the characteristics of firms which are more preoccupied to learn from their strategic alliances. We investigate this research question through a statistical analysis of the answers provided by 46 best performing medium and large-sized companies operating in Romania. By means of several multilinear regressions and an analysis of variance, we found that the companies with superior use of alliance learning practices – thus, more preoccupied to learn – are more proactive, build an alliance culture favouring the use of alliances, develop relational attributes in their alliances (e.g., trust), respectively monitor and control their alliance activity to a higher degree. Contrary to expectations, the companies with superior use of alliance learning practices do not collaborate to a higher degree horizontally, with their competitors and complementors. In terms of the dispersion of companies depending on their use of alliance learning practices, to a high degree (34.1%), the differences between companies can be explained by the proposed set of characteristics developed in this paper. Our findings contribute to the existent literature in the field of alliances, bringing empirical evidence on the characteristics that companies need to develop to better learn from their strategic alliances. In addition, executives of medium and large-sized companies find in this paper valuable information regarding the nurturing of alliance knowledge acquisition and transfer from their strategic allies and partners.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89763122","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tímea Juhász, B. Kálmán, Arnold Tóth, Anna. Horvath
Abstract The first computers were made as early as in the 20th century, but the rapid development of digitalisation took place in the 21st century. Nowadays, Industry 4.0 has created a network connection between man and machines. Without computers and the Internet, the world is unthinkable. Digitalisation is pervading every part of our lives. Whether at work or in our leisure activities, digitalisation and the use of digital tools are present. The digital revolution was started by computers and is now an indispensable our lives, for example with the internet, mobile phones, cloud solutions and self-driving cars. It's no coincidence that digital competence is no longer an expectation, but an obligation for employers and employees alike. Several studies have undertaken to define digital skills; however, we can talk about a rather complex competence. The current study examines the question in the dimension of the European Union from a multitude of aspects. The authors use the DESI index and EU statistics on this topic to find correlations between digital potential, use of tools and the exploitation of opportunities offered by digitalisation in thirteen countries. The authors primarily examined the impact of the level of digital infrastructure and the frequency of Internet use on digital skills. It is outlined from statistics that Scandinavian countries have a leading role in the digital competition. Nevertheless, our results throw light on the individual level that digital skills forcefully improve during browsing on the internet, and practical activities have a significant role in development, which the authors named PMP.
{"title":"Digital competence development in a few countries of the European Union","authors":"Tímea Juhász, B. Kálmán, Arnold Tóth, Anna. Horvath","doi":"10.2478/mmcks-2022-0010","DOIUrl":"https://doi.org/10.2478/mmcks-2022-0010","url":null,"abstract":"Abstract The first computers were made as early as in the 20th century, but the rapid development of digitalisation took place in the 21st century. Nowadays, Industry 4.0 has created a network connection between man and machines. Without computers and the Internet, the world is unthinkable. Digitalisation is pervading every part of our lives. Whether at work or in our leisure activities, digitalisation and the use of digital tools are present. The digital revolution was started by computers and is now an indispensable our lives, for example with the internet, mobile phones, cloud solutions and self-driving cars. It's no coincidence that digital competence is no longer an expectation, but an obligation for employers and employees alike. Several studies have undertaken to define digital skills; however, we can talk about a rather complex competence. The current study examines the question in the dimension of the European Union from a multitude of aspects. The authors use the DESI index and EU statistics on this topic to find correlations between digital potential, use of tools and the exploitation of opportunities offered by digitalisation in thirteen countries. The authors primarily examined the impact of the level of digital infrastructure and the frequency of Internet use on digital skills. It is outlined from statistics that Scandinavian countries have a leading role in the digital competition. Nevertheless, our results throw light on the individual level that digital skills forcefully improve during browsing on the internet, and practical activities have a significant role in development, which the authors named PMP.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87422140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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