Abstract Competitive pressures at the workplace have already become standard issue. Participation in rivalrous situations and related attitudes are influenced by several factors, out of which a few can be traced back into childhood. Aspiration and over-ambitiousness surround our everyday lives from childhood: there is an intensive rivalry for good grades in secondary school or better performance in youth sports. These experiences all integrate into adulthood behavioural patterns. The authors investigated to what extent childhood competitive motivations influenced subsequent participation in competitive situations at the workplace, if these motivations remain in adulthood, and furthermore, how these incentives fluctuated with time. Based on the results of their questionnaire survey constellating actual and retrospective information, they concluded that competitive incitation of juveniles were still identifiable during later stages of life, albeit they vaguely mutated over time. The results are applicable in miscellaneous practical fields. At the workplace, the attitude of workers is, in turn, definable even before their admission. As regards education and career, answers received for questionnaires being constructed based on these results may assist in the methodology of formulation of the necessary everyday skill.
{"title":"The Impact of Competitive Individual School Sports on the Individual’s Future Participation in Competitive Organisational Situations (Based on Empirical Evidence)","authors":"Tímea Juhász, B. Kálmán, Arnold Tóth","doi":"10.2478/mmcks-2020-0038","DOIUrl":"https://doi.org/10.2478/mmcks-2020-0038","url":null,"abstract":"Abstract Competitive pressures at the workplace have already become standard issue. Participation in rivalrous situations and related attitudes are influenced by several factors, out of which a few can be traced back into childhood. Aspiration and over-ambitiousness surround our everyday lives from childhood: there is an intensive rivalry for good grades in secondary school or better performance in youth sports. These experiences all integrate into adulthood behavioural patterns. The authors investigated to what extent childhood competitive motivations influenced subsequent participation in competitive situations at the workplace, if these motivations remain in adulthood, and furthermore, how these incentives fluctuated with time. Based on the results of their questionnaire survey constellating actual and retrospective information, they concluded that competitive incitation of juveniles were still identifiable during later stages of life, albeit they vaguely mutated over time. The results are applicable in miscellaneous practical fields. At the workplace, the attitude of workers is, in turn, definable even before their admission. As regards education and career, answers received for questionnaires being constructed based on these results may assist in the methodology of formulation of the necessary everyday skill.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80959788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Although innovating in the physical stores has become a challenge for retailers, previous studies provided insights based primarily on consumers’ and employees’ acceptance of technology, with limited attention towards specific practices for successful adopting innovations. Starting from a qualitative analysis of pioneering strategies adopted by a sample of 50 retailers in the Dutch market, this research is devoted to a broad investigation of the innovation management strategies with emphasis on the choice to be the first to innovate. Our findings provide a correlation between the pioneer practices and the sales outcomes, by describing the more favourable conditions for adopting this strategy in terms of time, place and innovation characteristics (i.e., typology). These results would support retailers in the choice of innovating and managing the innovation process.
{"title":"Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices","authors":"Marco Savastano, Sorin Anagnoste","doi":"10.2478/mmcks-2020-0037","DOIUrl":"https://doi.org/10.2478/mmcks-2020-0037","url":null,"abstract":"Abstract Although innovating in the physical stores has become a challenge for retailers, previous studies provided insights based primarily on consumers’ and employees’ acceptance of technology, with limited attention towards specific practices for successful adopting innovations. Starting from a qualitative analysis of pioneering strategies adopted by a sample of 50 retailers in the Dutch market, this research is devoted to a broad investigation of the innovation management strategies with emphasis on the choice to be the first to innovate. Our findings provide a correlation between the pioneer practices and the sales outcomes, by describing the more favourable conditions for adopting this strategy in terms of time, place and innovation characteristics (i.e., typology). These results would support retailers in the choice of innovating and managing the innovation process.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78242732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mafalda M. Miranda, S. Silva, Paulo Duarte, Daniel A. Glaser-Segura
Abstract Design - We relied on data obtained from in-depth interviews with managers. Data categorization allowed the application of the main constructs of the UTAUT model and the unveiling of the level of acceptance of Cause-Related Marketing (CrM) campaigns by managers and its use as a marketing strategy. Purpose – Most of the research on CrM emphasizes the benefits of these campaigns for charities and donors. The purpose of this study is to decode what managers think about CrM campaigns and try to discern and understand the principal motivations, benefits, and inherent risks to implement these campaigns. Findings - Managers recognize CrM benefits mainly relating them with an increase in reputation and image of the company, making it possible to differentiate and increase its notoriety. However, the social nature of this tool is what weights in the most on the decision of managers, since they recognize that being socially responsible is a competitive factor. The greatest constraints identified have to do with the effort on the implementation of the campaign and with the consumer’s scepticism, especially in transactional campaigns. Originality - With this research we were able to realize that there is a misunderstanding between the CrM concept and purely philanthropic marketing, which can somehow inhibit managers from recognizing the potential of this tool. Regarding CrM use, the position of managers shows a clear concern about the importance of harmonizing values between the company and the cause, betting on long-term campaigns with transparent communication and investing in the process of planning, implementing, and monitoring campaigns to improve their performance. This needs to be taken into account in future assessments of CrM campaigns.
{"title":"Cause-Related Marketing: Do Managers Understand and Use This Tool?","authors":"Mafalda M. Miranda, S. Silva, Paulo Duarte, Daniel A. Glaser-Segura","doi":"10.2478/mmcks-2020-0034","DOIUrl":"https://doi.org/10.2478/mmcks-2020-0034","url":null,"abstract":"Abstract Design - We relied on data obtained from in-depth interviews with managers. Data categorization allowed the application of the main constructs of the UTAUT model and the unveiling of the level of acceptance of Cause-Related Marketing (CrM) campaigns by managers and its use as a marketing strategy. Purpose – Most of the research on CrM emphasizes the benefits of these campaigns for charities and donors. The purpose of this study is to decode what managers think about CrM campaigns and try to discern and understand the principal motivations, benefits, and inherent risks to implement these campaigns. Findings - Managers recognize CrM benefits mainly relating them with an increase in reputation and image of the company, making it possible to differentiate and increase its notoriety. However, the social nature of this tool is what weights in the most on the decision of managers, since they recognize that being socially responsible is a competitive factor. The greatest constraints identified have to do with the effort on the implementation of the campaign and with the consumer’s scepticism, especially in transactional campaigns. Originality - With this research we were able to realize that there is a misunderstanding between the CrM concept and purely philanthropic marketing, which can somehow inhibit managers from recognizing the potential of this tool. Regarding CrM use, the position of managers shows a clear concern about the importance of harmonizing values between the company and the cause, betting on long-term campaigns with transparent communication and investing in the process of planning, implementing, and monitoring campaigns to improve their performance. This needs to be taken into account in future assessments of CrM campaigns.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88924698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The purpose of this paper is to determine the influence of specific innovation indicators on the overall innovation process. In this sense, a quantitative methodological approach has been employed and data has been analysed using IBM SPSS version 24. Innovation is one the themes of considerable interest at worldwide and at European level, this being reflected by the 2020 European innovation indicator. Innovation is considered to generate economic growth and create competitive advantage for both large organizations and small and medium enterprises, thus being examined as a factor that influences overall business efficiency. In this sense, the data used for this research contains the information published in the European Innovation Indicator Scoreboard 2020 database. In this regard, two innovation indicators have been considered for analysis, namely firm investments and employment impact. An exploratory factor and correlation analysis have been performed in SPSS in order to provide an answer to the research question: “How do firm investments and employment impacts influence the overall Summary Innovation Index?”. The findings show that there is a positive correlation between the selected innovation indicators, namely firm investments and employment impact and the overall summary innovation index. These findings reveal a strong correlation between firm investments and the innovation process, which results into guidance for companies and their innovative efforts. In this sense, this paper further provides recommendations for firms on where to channel and focus their efforts in order to create more innovative products and activities.
{"title":"Innovation Indicators and the Innovation Process - Evidence from the European Innovation Scoreboard","authors":"Ioana Alexandra Onea","doi":"10.2478/mmcks-2020-0035","DOIUrl":"https://doi.org/10.2478/mmcks-2020-0035","url":null,"abstract":"Abstract The purpose of this paper is to determine the influence of specific innovation indicators on the overall innovation process. In this sense, a quantitative methodological approach has been employed and data has been analysed using IBM SPSS version 24. Innovation is one the themes of considerable interest at worldwide and at European level, this being reflected by the 2020 European innovation indicator. Innovation is considered to generate economic growth and create competitive advantage for both large organizations and small and medium enterprises, thus being examined as a factor that influences overall business efficiency. In this sense, the data used for this research contains the information published in the European Innovation Indicator Scoreboard 2020 database. In this regard, two innovation indicators have been considered for analysis, namely firm investments and employment impact. An exploratory factor and correlation analysis have been performed in SPSS in order to provide an answer to the research question: “How do firm investments and employment impacts influence the overall Summary Innovation Index?”. The findings show that there is a positive correlation between the selected innovation indicators, namely firm investments and employment impact and the overall summary innovation index. These findings reveal a strong correlation between firm investments and the innovation process, which results into guidance for companies and their innovative efforts. In this sense, this paper further provides recommendations for firms on where to channel and focus their efforts in order to create more innovative products and activities.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80213883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The study’s main aim is to determine how the entrepreneurs in SMEs of the Visegrad Group (V4) perceive the strategic management process and how they manage strategic risks within it. The study also focuses on how a perception of examined determinants differs depending on business duration, management education and sex. The research was performed from 9/2019 to 4/2020 in the V4 countries by means of online questionnaire. The findings were interesting. SMEs’ business duration is a significant factor in evaluating the total structure of entrepreneurs’ attitudes to the following fact: firm’s strategic management is inevitable for corporate governance. Both SMEs’ business duration and educational attainment are significant factors in evaluating the total structure of entrepreneurs’ attitudes to the following fact: implementation of strategic management is required for day-to-day operations of a business. However, SMEs’ business duration, management education and sex do not influence managers’ attitudes to strategic management and strategic business risks. The results provide a valuable platform for the creators of national and regional strategic and development plans. Similarly, the results enable a creation of national and international benchmarking indicators in this area that would allow an improvement of the business environment and a creation of risk management systems, which are inevitable for SMEs.
{"title":"Strategic Management in SMEs and Its Significance for Enhancing the Competitiveness in the V4 Countries - A Comparative Analysis","authors":"B. Gavurová, Martin Čepel, J. Bélas, J. Dvorský","doi":"10.2478/mmcks-2020-0032","DOIUrl":"https://doi.org/10.2478/mmcks-2020-0032","url":null,"abstract":"Abstract The study’s main aim is to determine how the entrepreneurs in SMEs of the Visegrad Group (V4) perceive the strategic management process and how they manage strategic risks within it. The study also focuses on how a perception of examined determinants differs depending on business duration, management education and sex. The research was performed from 9/2019 to 4/2020 in the V4 countries by means of online questionnaire. The findings were interesting. SMEs’ business duration is a significant factor in evaluating the total structure of entrepreneurs’ attitudes to the following fact: firm’s strategic management is inevitable for corporate governance. Both SMEs’ business duration and educational attainment are significant factors in evaluating the total structure of entrepreneurs’ attitudes to the following fact: implementation of strategic management is required for day-to-day operations of a business. However, SMEs’ business duration, management education and sex do not influence managers’ attitudes to strategic management and strategic business risks. The results provide a valuable platform for the creators of national and regional strategic and development plans. Similarly, the results enable a creation of national and international benchmarking indicators in this area that would allow an improvement of the business environment and a creation of risk management systems, which are inevitable for SMEs.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89652317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pavol Král, K. Janoskova, George Lăzăroiu, P. Šuleř
Abstract A successful brand is one of the most valuable resources a company has. Should the brand become powerful, it is supposed to reflect rational and emotional expectations of consumers, which, however, might change over time. The ability to recognize the consumers changing attitudes towards the brand is thus the prerequisite for effective brand management. The aim of the paper is to identify the correlation between selected socio-demographic characteristics and preferences for branded products by Slovak consumers, using a mathematical and statistical modelling. For this purpose, a comprehensive marketing survey has been carried out involving Slovak consumers of the minimum age of 16. The findings of the survey show a direct correlation, but varying in character and intensity, between the selected socio-demographic characteristics of respondents (gender, age, education, income) and their preferences for branded products; and based on the survey findings, the paper then provides further recommendations for non-adopting current trends in attitudes and preferences towards brands on Slovak consumer markets, that are recognized as significant sales and marketing tools, into the branding processes. However, considering different cultural, social and economic situations of different markets, it is not possible to generalize about the results of the paper as also being relevant for other markets. A successful brand in the domestic market is not a prerequisite of success in global markets.
{"title":"Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets","authors":"Pavol Král, K. Janoskova, George Lăzăroiu, P. Šuleř","doi":"10.2478/mmcks-2020-0033","DOIUrl":"https://doi.org/10.2478/mmcks-2020-0033","url":null,"abstract":"Abstract A successful brand is one of the most valuable resources a company has. Should the brand become powerful, it is supposed to reflect rational and emotional expectations of consumers, which, however, might change over time. The ability to recognize the consumers changing attitudes towards the brand is thus the prerequisite for effective brand management. The aim of the paper is to identify the correlation between selected socio-demographic characteristics and preferences for branded products by Slovak consumers, using a mathematical and statistical modelling. For this purpose, a comprehensive marketing survey has been carried out involving Slovak consumers of the minimum age of 16. The findings of the survey show a direct correlation, but varying in character and intensity, between the selected socio-demographic characteristics of respondents (gender, age, education, income) and their preferences for branded products; and based on the survey findings, the paper then provides further recommendations for non-adopting current trends in attitudes and preferences towards brands on Slovak consumer markets, that are recognized as significant sales and marketing tools, into the branding processes. However, considering different cultural, social and economic situations of different markets, it is not possible to generalize about the results of the paper as also being relevant for other markets. A successful brand in the domestic market is not a prerequisite of success in global markets.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85278544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This research aims to study the acceptance of the online technology of Thai people in Generation-Z during the incidence of COVID-19 disease. During this period, Thai people must quarantine themselves at home or work from home to prevent the outbreak of this disease and must comply with the laws of the Thai government. The researchers are interested in the Generation Z population because they are highly interested in technology. Previous literature and research used multiple models of acceptance and use of technology such as the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology model. This study adapted various variables from many models in the past, including personal innovativeness, performance expectancy, effort expectancy, social influence, trust, and behavioral intention to use technology. The research uses questionnaires as a research tool. 457 usable questionnaires from online data collection were used for data analysis. Descriptive and inferential statistical analysis was performed. The researcher tested the hypothesis by assessment of the Partial Least Square-Structural Equation Model. Research findings found that the behavioral intention to use online technology during COVID-19 disease is predicted by three key factors including performance expectancy, effort expectancy, and trust. Effort expectancy positively influences performance expectancy. In addition, personal innovativeness and the trust of users directly significantly affect performance expectancy and effort expectancy. The researcher suggests that the management level can use the findings in the planning of the organization’s management or marketers can utilize the results for the marketing strategy of the organization.
{"title":"The Online Technology Acceptance Model of Generation-Z People in Thailand during COVID-19 Crisis","authors":"A. Chayomchai","doi":"10.2478/mmcks-2020-0029","DOIUrl":"https://doi.org/10.2478/mmcks-2020-0029","url":null,"abstract":"Abstract This research aims to study the acceptance of the online technology of Thai people in Generation-Z during the incidence of COVID-19 disease. During this period, Thai people must quarantine themselves at home or work from home to prevent the outbreak of this disease and must comply with the laws of the Thai government. The researchers are interested in the Generation Z population because they are highly interested in technology. Previous literature and research used multiple models of acceptance and use of technology such as the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology model. This study adapted various variables from many models in the past, including personal innovativeness, performance expectancy, effort expectancy, social influence, trust, and behavioral intention to use technology. The research uses questionnaires as a research tool. 457 usable questionnaires from online data collection were used for data analysis. Descriptive and inferential statistical analysis was performed. The researcher tested the hypothesis by assessment of the Partial Least Square-Structural Equation Model. Research findings found that the behavioral intention to use online technology during COVID-19 disease is predicted by three key factors including performance expectancy, effort expectancy, and trust. Effort expectancy positively influences performance expectancy. In addition, personal innovativeness and the trust of users directly significantly affect performance expectancy and effort expectancy. The researcher suggests that the management level can use the findings in the planning of the organization’s management or marketers can utilize the results for the marketing strategy of the organization.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82882326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The COVID-19 crisis exposed the vulnerability and poor resilience of the global supply chains. The objective of this research is to reflect on the possible impacts of the Coronavirus crisis in the global supply chains and provide some recommendations to overcome the present situation, offering suggestions for future research: (1) What are the contingency factors affecting Supply Chains in the complex COVID-19 operating environment? (2) How do these factors affect post-COVID-19 operating performance? After a contextualization of the COVID-19 pandemic crisis and its impacts, theoretical background on Supply Chains and Supply Chain Management are presented, and a summary of the main scenarios for the post-COVID-19 crisis are discussed. The propositions regarding the contingency factors and their impact on the Supply Chain operating performance in post-COVID-19 suggest that successful companies will focus on creating a new kind of operational performance and minimize risks. To that end, companies will aim to improve their operations’ resilience (ability to resist, hold on, and recover from shocks) and accelerate the end-to-end digital transformation. Consumers will have to adapt to the contact-free economy, less low-cost supply chains, and put additional emphasis on service levels. Governments will reinforce the focus in the health sector supply chain and increase spending in the health and social care sectors. Furthermore, the longer, the more concentrated, the less transparent, and the more price sensitivity is the supply chain, the more challenging the adaptation to the new pos pandemic realities. Suggestions for future research are also provided.
{"title":"COVID- 19: outcomes for Global Supply Chains","authors":"L. Fonseca, A. Azevedo","doi":"10.2478/mmcks-2020-0025","DOIUrl":"https://doi.org/10.2478/mmcks-2020-0025","url":null,"abstract":"Abstract The COVID-19 crisis exposed the vulnerability and poor resilience of the global supply chains. The objective of this research is to reflect on the possible impacts of the Coronavirus crisis in the global supply chains and provide some recommendations to overcome the present situation, offering suggestions for future research: (1) What are the contingency factors affecting Supply Chains in the complex COVID-19 operating environment? (2) How do these factors affect post-COVID-19 operating performance? After a contextualization of the COVID-19 pandemic crisis and its impacts, theoretical background on Supply Chains and Supply Chain Management are presented, and a summary of the main scenarios for the post-COVID-19 crisis are discussed. The propositions regarding the contingency factors and their impact on the Supply Chain operating performance in post-COVID-19 suggest that successful companies will focus on creating a new kind of operational performance and minimize risks. To that end, companies will aim to improve their operations’ resilience (ability to resist, hold on, and recover from shocks) and accelerate the end-to-end digital transformation. Consumers will have to adapt to the contact-free economy, less low-cost supply chains, and put additional emphasis on service levels. Governments will reinforce the focus in the health sector supply chain and increase spending in the health and social care sectors. Furthermore, the longer, the more concentrated, the less transparent, and the more price sensitivity is the supply chain, the more challenging the adaptation to the new pos pandemic realities. Suggestions for future research are also provided.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75450766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The research trends after COVID-19 pandemic will be changing and more challenging. This study is aimed to review the trends of marketing research in the first semester of 2020. There are three parts of this analysis. First, review was made to summarize the trend of research domain and model. Second, the trend of data collection method is also synthesized. Third, trends of data analysis method are being categorized. Result shows that before COVID-19 outbreak, research model in marketing studies was dominated by Literature Review articles (systematic, integrative, and meta-analysis), and also Experimental Studies on various consumer behaviour topics. In term of data collection methods, Purposive Sampling and Amazon Mechanical Turk (MTurk) are two approaches that popularly used by the researchers. On the trend of data analysis method, ANOVA, Regression, and Qualitative Analysis are three popular methods which used among the studies. Future research agendas after the pandemic are also discussed in this study.
COVID-19大流行后的研究趋势将发生变化，更具挑战性。本研究旨在回顾2020年第一学期市场研究的趋势。这个分析分为三个部分。首先，对研究领域和模型的发展趋势进行了综述。其次，综合了数据采集方法的发展趋势。第三，对数据分析方法的发展趋势进行了分类。结果显示，在疫情暴发前，市场营销研究的研究模式以文献综述(Literature Review)文章(系统分析、整合分析和荟萃分析)为主，同时也以各种消费者行为主题的实验研究为主。在数据收集方法方面，研究人员常用的两种方法是purpose Sampling和Amazon Mechanical Turk (MTurk)。在数据分析方法的趋势上，方差分析、回归分析和定性分析是研究中常用的三种方法。本研究还讨论了大流行后的未来研究议程。
{"title":"Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review","authors":"Noveri Maulana","doi":"10.2478/mmcks-2020-0030","DOIUrl":"https://doi.org/10.2478/mmcks-2020-0030","url":null,"abstract":"Abstract The research trends after COVID-19 pandemic will be changing and more challenging. This study is aimed to review the trends of marketing research in the first semester of 2020. There are three parts of this analysis. First, review was made to summarize the trend of research domain and model. Second, the trend of data collection method is also synthesized. Third, trends of data analysis method are being categorized. Result shows that before COVID-19 outbreak, research model in marketing studies was dominated by Literature Review articles (systematic, integrative, and meta-analysis), and also Experimental Studies on various consumer behaviour topics. In term of data collection methods, Purposive Sampling and Amazon Mechanical Turk (MTurk) are two approaches that popularly used by the researchers. On the trend of data analysis method, ANOVA, Regression, and Qualitative Analysis are three popular methods which used among the studies. Future research agendas after the pandemic are also discussed in this study.","PeriodicalId":44909,"journal":{"name":"Management & Marketing-Challenges for the Knowledge Society","volume":null,"pages":null},"PeriodicalIF":3.7,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72789348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
C. Baicu, I. Gârdan, Daniel Adrian Gârdan, G. Epuran
Abstract The pandemic COVID-19 has severely affected the global economy. The strict lockdown measures have also changed the daily live, including consumer behavior in retail banking. In this context, the purpose of this paper is to investigate the impact of the COVID-19 crisis on consumer behavior in retail banking, with a special focus on the Romanian banking sector. To achieve our goal, we performed a survey among the Romanian consumers in retail banking, using as research method the field survey based on questionnaire. The final sample comprised 738 valid responses from the metropolitan area retail banking consumers. The research brings a fresh insight on retail banking services consumption during the pandemic and validates a conceptual model regarding the internet and mobile banking services acceptance. The research’ results highlighted, among others, that the variable concerning the perception of the COVID-19 pandemic effect on consumers’ lifestyle has a direct and positive influence on the variable regarding the attitude toward internet and mobile banking services, mediated by other variables like safety of internet and mobile banking use and trust in banks. Several social and managerial implications are also discussed, because it is possible that the tendency to use internet and mobile banking services will prevail even after the post pandemic stage, as new consumption behavior models are developing. Banks in Romania should increase their initiatives to offer financial education courses and online tutorials to familiarize customers with the use of digital channels. Banks should also improve communication with clients and design new products and services to increase the attractiveness of saving process. They should demonstrate flexibility in negotiating lending and refinancing conditions as well.
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