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Assessment of hotels’ online complaints in domestic tourism: mixed analysis approach 国内旅游中的酒店在线投诉评估:混合分析法
IF 2.6 Q1 Social Sciences Pub Date : 2024-04-08 DOI: 10.1108/ijtc-01-2023-0007
Mustafa Çevrimkaya, Şenol Çavus, Ümit Şengel

Purpose

This study aims to test the complaints of tourists who visit five-star hotels in Antalya, Turkey, on those same hotels’ websites.

Design/methodology/approach

In the study, the data were collected with qualitative methods but analyzed with the mixed analysis method. In this context, the authors collected 1,012 comments on the website between 2016 and 2019.

Findings

According to the results of the study, the most intense complaints were found to be concentrated in categories such as ambience, food and staff.

Originality/value

First of all, it is thought that it will make an important contribution to the literature, since different methodologies are adopted in the study. In addition, online shares, evaluations and comments produce positive or negative results for the destination or business in question. It is necessary to closely monitor such activities in electronic environments, as they may have negative consequences, thus revealing the need to take corrective or preventive measures. For this reason, the research is important in terms of not having such a large-scale study in the literature and contributing to the hospitality industry.

目的本研究旨在测试访问土耳其安塔利亚五星级酒店的游客在这些酒店网站上的投诉情况。设计/方法/途径本研究采用定性方法收集数据,但采用混合分析方法进行分析。在此背景下,作者收集了 2016 年至 2019 年期间网站上的 1 012 条评论。研究结果根据研究结果,发现投诉最激烈的类别集中在环境、食物和员工等方面。原创性/价值首先,由于研究中采用了不同的方法,因此认为这将对文献做出重要贡献。此外,在线分享、评价和评论会给相关目的地或企业带来积极或消极的结果。有必要密切关注电子环境中的此类活动,因为它们可能会产生负面影响,从而揭示出采取纠正或预防措施的必要性。因此,这项研究非常重要,因为在文献中还没有如此大规模的研究,而且有助于酒店业的发展。
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引用次数: 0
Antecedents of residents’ support for cruise tourism in the Bahamas during the era of COVID-19 pandemic COVID-19 大流行时期巴哈马居民支持邮轮旅游的先决条件
IF 2.6 Q1 Social Sciences Pub Date : 2024-03-26 DOI: 10.1108/ijtc-10-2022-0235
Ounjoung Park, Angie Yeonsook Im, Dae-Young Kim

Purpose

This study aims to disclose the antecedent factors for predicting support for cruise tourism in the Bahamas. It investigated the relationship between residents’ support for cruise tourism and the four indicators that were the positive/negative impact of cruise tourism on the community, perceived conflicts in sharing information and concerns about the COVID-19 pandemic.

Design/methodology/approach

Using 278 surveys of local residents near major cruise ports in the Bahamas, this study identified the salient variables in tourism impact and conflict factors. The survey questionnaire was adapted and developed from relevant studies and modified to suit the context of cruise tourism.

Findings

The results revealed that residents’ perceived conflict was insignificantly associated with their support for cruise tourism. In contrast, their concerns about COVID-19 and perceptions of the positive and negative cruise tourism impacts were statistically significant in predicting the likelihood of support for tourism.

Originality/value

This study suggests implications for enhancing the long-term growth of the cruise industry, which is vulnerable to environmental threats such as Covid-19.

目的 本研究旨在揭示预测巴哈马邮轮旅游支持率的先决因素。研究调查了居民对邮轮旅游的支持与四个指标之间的关系,这四个指标分别是邮轮旅游对社区的积极/消极影响、共享信息方面的冲突感以及对 COVID-19 大流行的担忧。设计/方法/途径本研究通过对巴哈马主要邮轮港口附近的当地居民进行 278 次调查,确定了旅游影响和冲突因素中的突出变量。调查问卷根据相关研究进行了改编和开发,并根据邮轮旅游的具体情况进行了修改。结果结果显示,居民感知到的冲突与他们对邮轮旅游的支持关系不大。与此相反,居民对 COVID-19 的担忧以及对邮轮旅游正面和负面影响的认知在预测支持旅游业的可能性方面具有统计学意义。
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引用次数: 0
The role of eco-attraction in the intention to conduct low-carbon actions: a study of visitor behavior in urban forests 生态吸引力在低碳行动意向中的作用:城市森林游客行为研究
IF 2.6 Q1 Social Sciences Pub Date : 2024-03-25 DOI: 10.1108/ijtc-07-2023-0138
Fitri Rahmafitria, Regan Leonardus Kaswanto

Purpose

One of the crucial elements of addressing global climate challenges through urban tourism is the continuing existence of urban forests. The reasoning is that the ecological attraction of urban forests can impact visitors’ intention to conduct pro-environmental behavior, including low-carbon actions. Thus, more visitors to urban forests will positively affect enhancing the quality of the urban environment. However, the extent to which ecological attraction can influence pro-environmental behavior warrants further investigation due to the complexity of psychosocial factors that impact behavioral intention. The main objective of this research is to examine the effects of the ecological attractiveness of urban forests on the pro-environmental behavior of visitors by exploring motivation, ecological experience, perceived value and knowledge as mediators. Moreover, whether the nature of the urban forest and facilities attract visitors simultaneously is also studied.

Design/methodology/approach

Data were collected from 615 respondents who visited three urban forests in Bandung, the second-most populous city in Indonesia, by five-point Likert questionnaires. As an analytical tool, SEM PLS was applied to establish the effect of the ecological performance of the urban forest on the increase in environmentally conscious behavior among urban forest visitors.

Findings

The findings demonstrate that the attractiveness of an urban forest affects the growth of environmentally responsible behaviors. Nonetheless, the attractiveness of urban forests is dictated more by their infrastructure than their ecological function. On the contrary, the visitors’ knowledge level can improve their motivation, environmental experience and perceived environmental value. These findings show the significance of developing educational programs with an emphasis on the experience of the visitors so that their ecological performance can contribute to improved low-carbon behavior. In conclusion, this work contributes to the management of sustainable urban tourism.

Research limitations/implications

This work also has some limitations. First, the medium R-square on intention behavior to low-carbon action suggests investigating other influential factors to produce a more robust conscious behavior. Mkono and Hughes (2020) mention that many complex factors that cause positive intention do not necessarily lead to environmental action. Thus, many psychosocial variables need to be explored in different models. Second, the convenient sampling used here does not represent the whole population, making generalization difficult. Thus, further work needs to apply more rigorous sampling techniques to validate the findings. Further investigations may also need to be conducted in other urban forests in another Asian country with a similar and different social cont

目的 通过城市旅游应对全球气候挑战的关键因素之一是城市森林的持续存在。理由是城市森林的生态吸引力会影响游客的环保行为意愿,包括低碳行动。因此,更多的城市森林游客将对提高城市环境质量产生积极影响。然而,由于影响行为意向的社会心理因素的复杂性,生态吸引力能在多大程度上影响亲环境行为还有待进一步研究。本研究的主要目的是通过探讨动机、生态体验、感知价值和知识作为中介因素,研究城市森林的生态吸引力对游客亲环境行为的影响。此外,还研究了城市森林的性质和设施是否能同时吸引游客。设计/方法/途径通过五点李克特问卷调查,收集了 615 名参观了万隆(印度尼西亚人口第二大城市)三个城市森林的受访者的数据。结果研究结果表明,城市森林的吸引力会影响环保行为的增长。然而,城市森林的吸引力更多地取决于其基础设施而非生态功能。相反,游客的知识水平可以提高他们的积极性、环境体验和感知环境价值。这些研究结果表明,制定注重游客体验的教育计划具有重要意义,这样游客的生态表现就能促进低碳行为的改善。总之,这项工作有助于可持续城市旅游业的管理。首先,低碳行动意向行为的 R 方数中等,建议调查其他影响因素,以产生更强大的自觉行为。Mkono 和 Hughes(2020 年)提到,许多导致积极意向的复杂因素并不一定会导致环保行动。因此,需要在不同的模型中探讨许多社会心理变量。其次,本文所采用的方便取样并不能代表整个人群,因此很难进行推广。因此,进一步的工作需要采用更严格的抽样技术来验证研究结果。由于本研究发现,具有吸引力的城市森林设计类型是更加茂密的森林,这与其他基于欧洲的研究不同,因此可能还需要在其他亚洲国家的其他具有相似和不同社会背景的城市森林中开展进一步的调查,以作为基准。我们还建议在模型中探索更多影响环保行动的行为因素。实践意义对于规划城市森林以增加其休闲功能,作者说明了制定教育计划的重要性。虽然游客知识的提高已被证明会加强他们对环保行动的承诺,但动机、经验和感知价值的中介作用表明,要实现游客的实际行为动机,还需要开展一些活动。因此,设计城市森林不仅需要增强生态吸引力和人工要素,方便游客,还需要制定环境教育计划,改善游客的环境体验和对生态价值的感知。所设计的教育计划可采用体验式教育方法,将有关地球现状的客观知识融入其中。城市森林教育计划必须鼓励游客与自然建立联系并参与其中。此外,有关地球环境质量的知识和信息可以提高游客的感知价值,确保他们在城市森林中的活动有助于改善健康、环境质量和社会环境。原创性/价值:本研究的理论贡献在于城市森林的吸引力在低碳行动意向中的作用,而低碳行动意向会影响现有城市环境问题的解决方案。
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引用次数: 0
Harnessing appreciative inquiry in tourism planning: towards a strategy for poverty alleviation in marginalised communities 在旅游规划中利用欣赏式探究:实现边缘化社区的减贫战略
IF 2.6 Q1 Social Sciences Pub Date : 2024-03-25 DOI: 10.1108/ijtc-10-2023-0208
Tamer M. Elsawy

Purpose

This study aims to apply the appreciative inquiry approach (AI) to develop a tourism strategy for poverty alleviation in marginalised communities. The focus is to provide practical insights for leveraging tourism to drive positive socio-economic change for the impoverished, using Rosetta, a port city in Egypt with cultural and historical significance, as a case study.

Design/methodology/approach

This qualitative applied study uses the four-D phases of AI and thematic analysis to strategise tourism development in Rosetta. Through interviews, focus groups and field visits, the study identifies tourism potential, stakeholder aspirations and actionable strategies for sustainable development. The approach prioritises a bottom-up, community-centric and stakeholder-involved process, aiming for inclusive and equitable growth.

Findings

The study revealed Rosetta’s underutilised tourism potential, emphasising heritage tourism. Although tourism offers some economic benefits, its impact on alleviating poverty in Rosetta remains limited. A holistic strategy for tourism development in Rosetta is proposed for economic growth and poverty reduction, focusing on sustainable management, local empowerment, enhanced marketing, improved infrastructure and diversified tourism offerings.

Originality/value

While AI is not new in qualitative studies, the novelty of this study lies in its application to tourism planning for poverty alleviation in a marginalised community like Rosetta, introducing a comprehensive tourism strategy with an original framework applicable to comparable destinations. The study’s significance is emphasised by providing actionable strategies for policymakers, valuable insights for practitioners and enriching the discourse and methodology on pro-poor tourism for academics, representing a step towards filling the gap between theoretical concepts and practical strategies.

目的 本研究旨在运用欣赏式探究方法(AI)为边缘化社区制定旅游扶贫战略。重点是以埃及具有文化和历史意义的港口城市罗塞塔为案例,为利用旅游业推动贫困人口的积极社会经济变革提供实用的见解。设计/方法/途径这项定性应用研究采用赞赏式探究的四维阶段和主题分析,为罗塞塔的旅游业发展制定战略。通过访谈、焦点小组和实地考察,本研究确定了旅游业的潜力、利益相关者的愿望以及可持续发展的可行战略。该方法优先考虑自下而上、以社区为中心和利益相关者参与的过程,旨在实现包容性和公平的增长。虽然旅游业带来了一些经济效益,但它对罗塞塔的减贫工作影响仍然有限。研究提出了罗塞塔旅游业发展的整体战略,以促进经济增长和减少贫困,重点是可持续管理、当地赋权、加强营销、改善基础设施和提供多样化的旅游产品。 原创性/价值虽然人工智能在定性研究中并不新鲜,但本研究的新颖之处在于将其应用于像罗塞塔这样的边缘化社区的旅游扶贫规划中,引入了适用于可比目的地的原创框架的综合旅游战略。这项研究的意义在于为政策制定者提供了可操作的战略,为从业人员提供了宝贵的见解,并丰富了学术界关于扶贫旅游的论述和方法,在填补理论概念和实际战略之间的空白方面迈出了一步。
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引用次数: 0
Do destination personality and self-congruity matter for the pro-environmental behavioral intention? Nature-based pro-environmental behavior 目的地人格和自我一致性对亲环境行为意向有影响吗?基于自然的亲环境行为
IF 2.6 Q1 Social Sciences Pub Date : 2024-03-15 DOI: 10.1108/ijtc-05-2023-0100
Yingqi Long, Chung-Shing Chan

Purpose

The study aims to draw on the self-congruity theory to investigate the relationship among destination personality (DP), self-congruity and tourists’ pro-environmental behavioral intention (BI) among Guangzhou citizens who have experienced nature-based tourism (NBT).

Design/methodology/approach

The survey-based quantitative research was divided into two rounds, namely, a preliminary study exploring the dimensions of DP and the verification of whether the DP dimensions that significantly affect pro-environmental BI in step one would be selected for the main research to validate the conceptual model.

Findings

The results suggest that wholesome, one of the destination personalities, strongly predicts tourists’ pro-environmental BI, while actual self-congruity plays a mediating role between sincere, another DP, and tourists’ pro-environmental BI.

Practical implications

In practice, it offers multidimensional knowledge and robust evidence-based recommendations for the sustainable development and destination branding of NBT destinations in the post-epidemic era.

Originality/value

The study presents pioneering work that reveals previously underestimated factors influencing pro-environmental BI.

设计/方法/途径以调查为基础的定量研究分为两轮,即探索目的地人格(DP)维度的初步研究和验证第一步中显著影响亲环境行为意向的目的地人格维度是否会被选入主要研究以验证概念模型。研究结果研究结果表明,作为目的地个性之一的 "健康 "强烈预测了游客的亲环境商业指数,而 "实际自我一致性 "在 "真诚"(另一个DP)和游客的亲环境商业指数之间起到了中介作用。
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引用次数: 0
Transforming urban industrial landscapes through art tourism – a gentrification aesthetics model from Abu Dhabi’s case 通过艺术旅游改造城市工业景观--阿布扎比案例中的城市化美学模式
IF 2.6 Q1 Social Sciences Pub Date : 2024-03-14 DOI: 10.1108/ijtc-11-2023-0251
Nataša Slak, Paolo Mura

Purpose

This paper aims to explore the opinions of business owners in an industrial area of Abu Dhabi that could be potentially turned into an art tourism destination.

Design/methodology/approach

By mobilizing the concept of “gentrification aesthetics,” the authors use a recall technique to explore support toward art from business owners, regression analyses to understand how the type and content of art predicts gentrification support and chi-square to research the differences between respondents who support the area to become a creative place and those who do not.

Findings

A model that explains the connection between gentrification aesthetics and art tourism is presented.

Research limitations/implications

The authors’ proposed model results from testing the possibilities for expanding art tourism specifically and may not apply to other types of tourism. Future research is needed to understand whether and how the model can be applied to other forms of tourist consumption.

Practical implications

The current research presents a case study on how tourism can be strategically expanded into more rural places in a city.

Social implications

The authors found significant differences between respondents who would like to see Mussafah becoming a creative place in five years and those who believe Mussafah needs to be(come) something else.

Originality/value

While work on tourism gentrification has been conducted, the nexus between gentrification aesthetics and art tourism cannot be found. Their relation can help to expend (art) tourism from busy cultural attractions to industrial areas. The present research fills this gap.

目的本文旨在探讨阿布扎比工业区企业主的意见,该工业区有可能被打造成艺术旅游目的地。设计/方法/方法通过调动 "城市化美学 "概念,作者使用回忆技术来探讨企业主对艺术的支持,使用回归分析来了解艺术的类型和内容如何预测对城市化的支持,使用卡方来研究支持该地区成为创意之地的受访者与不支持的受访者之间的差异。研究限制/意义作者提出的模型是专门测试扩大艺术旅游的可能性的结果,可能不适用于其他类型的旅游。社会影响作者发现,希望看到穆萨法在五年内成为一个创意之地的受访者与认为穆萨法需要成为其他地方的受访者之间存在显著差异。原创性/价值虽然已经开展了有关旅游城市化的工作,但尚未发现城市化美学与艺术旅游之间的联系。它们之间的关系有助于将(艺术)旅游从繁华的文化景点转移到工业区。本研究填补了这一空白。
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引用次数: 0
Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities Metaverse 不能成为旅游城市增加销售额的额外营销沉浸式工具
IF 2.6 Q1 Social Sciences Pub Date : 2024-03-14 DOI: 10.1108/ijtc-01-2024-0001
Lázaro Florido-Benítez

Purpose

The purpose of this paper is to analyse the metaverse platform in a social context to better understand the future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and physical scenarios.

Design/methodology/approach

In this paper, the current and probable developments in the metaverse, and its use in tourism cities and companies have been investigated. Moreover, this study develops, collects and examines the main metaverse definitions by expert authors and organizations as a methodology to ensure the transparency and credibility of the metaverse analysis.

Findings

Findings suggest that the fusion of the metaverse and tourism cities must create residents’ services and experiences in the new MetaTourPolis to help interact and connect citizens with the city’s institutions and companies, as well as make tourism cities more attractive, innovative, environmentally friendly and healthier places to live. Metaverse will bring new changes for residents and tourists, in fact, this virtual platform is already changing and improving the residents’ quality of life and people with disabilities in tourism cities. For instance, the metaverse platform has been implemented in Seoul, Santa Monica and Dubai MetaTourPolis to interact with their residents, including people with disabilities, to resolve bureaucratic and administrative problems, avoiding this group and the rest of the residents travelling by bus or car to the city’s institutions. In addition, several metaverse applications based on softbot tutors or metaverse virtual social centres have been developed to improve blind and impaired people, and elderly people’ quality of life, respectively.

Originality/value

A new concept called “MetaTourPolis” has been included to stage the relationship between tourism cities and the metaverse platform, where the fusion of metaverse and the new tourism polis of the 21st century will be at the service of citizens, tourists and companies, to create more sustainable, efficient, quantitative and environmental tourism cities.

目的本文旨在分析社会背景下的元宇宙平台,以更好地了解这一工具在旅游城市中的未来,以及如何在数字和物理场景中帮助改善居民的福祉。设计/方法/途径本文调查了元宇宙当前和可能的发展,及其在旅游城市和公司中的应用。研究结果研究结果表明,元海外与旅游城市的融合必须在新的元旅游城市(MetaTourPolis)中创造居民服务和体验,以帮助市民与城市机构和公司之间的互动和联系,并使旅游城市成为更具吸引力、创新性、环保和更健康的生活场所。Metaverse 将为居民和游客带来新的变化,事实上,这个虚拟平台已经在改变和提高旅游城市居民和残疾人的生活质量。例如,首尔、圣莫尼卡和迪拜 MetaTourPolis 都已实施了元网络平台,与包括残疾人在内的居民互动,解决官僚和行政问题,避免了这一群体和其他居民乘坐公共汽车或汽车前往城市机构。此外,还开发了一些基于软机器人辅导员或元数据虚拟社交中心的元数据应用,以分别改善盲人、残障人士和老年人的生活质量。 原创性/价值 一个名为 "元旅游城市"(MetaTourPolis)的新概念将旅游城市与元数据平台联系在一起,元数据与 21 世纪新旅游城市的融合将为市民、游客和企业服务,以创建更加可持续、高效、定量和环保的旅游城市。
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引用次数: 0
Livable cities in the global south: Buenos Aires city in the new normal 全球南部的宜居城市:新常态下的布宜诺斯艾利斯市
IF 2.6 Q1 Social Sciences Pub Date : 2024-03-12 DOI: 10.1108/ijtc-11-2023-0239
Maximiliano Emanuel Korstanje

Purpose

Social sciences have discussed the host–guest relation from many theoretical lenses and perspectives. Violence as well as local crime has been studied as one of the major risks concerning tourism security. Anyway, less attention was given to homeless people and their interaction with foreign or local tourists. The purpose of this paper is oriented to explain how globalization has winners and losers, in which case, as noted, thousands of persons are excluded from the formal labor marketplace or the economic system year by year.

Design/methodology/approach

This is a conceptual paper that discusses critically not only the recent advances of sociology in urban tourism but also the connection between homeless people and tourists.

Findings

There is an urban underclass formed by those who have been excluded from the economic system. What is more important, such an underclass situates nearby luxury hotels and tourist destinations creating serious contradictions or zones of disputes. These contradictions have been approached by different sociologists since the turn of the 20th century.

Research limitations/implications

The question of sustainability, as well as the idea of liveable cities, and the efficient organization of the city, have occupied a central position in the academic debate, above all after the COVID-19 pandemic. In the present paper, the authors put in dialogue the contributions of Marc Auge with Zyggy Bauman toward a new understanding of this postmodern phenomenon.

Originality/value

Based on the metaphor of vagabonds and tourists, we give a snapshot of the problem of homelessness in Buenos Aires city and its effects on the tourism industry. Unlike other English-speaking countries where the cities are actively organized by the state, Buenos Aires city lacks a planned program to regulate and relocate homeless people. They dwell in nonplaces nearby tourists sleeping in the streets near luxury hotels (but for sure escaping any planning or governmental control).

目的社会科学从许多理论角度和视角讨论了东道主与游客的关系。暴力和当地犯罪被视为旅游安全的主要风险之一。然而,人们较少关注无家可归者及其与外国或本地游客的互动。本文旨在解释全球化是如何产生赢家和输家的,在这种情况下,如前所述,每年都有成千上万的人被排除在正规劳动力市场或经济体系之外。更重要的是,这一底层群体位于豪华酒店和旅游景点附近,造成了严重的矛盾或纠纷。自 20 世纪初以来,不同的社会学家已经对这些矛盾进行了研究。研究局限性/影响可持续发展问题以及宜居城市和城市有效组织的理念在学术讨论中占据了中心位置,尤其是在 COVID-19 大流行之后。在本文中,作者与马克-奥格(Marc Auge)和齐吉-鲍曼(Zyggy Bauman)进行了对话,以期对这一后现代现象有新的理解。原创性/价值基于流浪者和游客的隐喻,我们对布宜诺斯艾利斯市的无家可归问题及其对旅游业的影响进行了简要分析。与其他英语国家的城市由国家积极组织不同,布宜诺斯艾利斯市缺乏一个有计划的方案来管理和安置无家可归者。他们居住在游客附近的非场所,睡在豪华酒店附近的街道上(但肯定逃脱了任何规划或政府控制)。
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引用次数: 0
Emotions or numbers in tourism advertisements? A comprehensive analysis of two neighboring destinations in the pre- and post-COVID-19 period 旅游广告中的情感还是数字?对两个相邻旅游目的地在《COVID-19》前后的综合分析
IF 2.6 Q1 Social Sciences Pub Date : 2024-02-13 DOI: 10.1108/ijtc-08-2023-0167
M. Bahadır Kalıpçı

Purpose

By analyzing tourist choices in Side and Alanya, well-known destinations for tourists in Türkiye’s thriving urban tourism sector, this study aims to fill a crucial vacuum in the body of knowledge about urban tourism. The study examines the changing dynamics of consumer preferences for advertisements and closely examines the underlying factors that influence these preferences, both pre and post-influential COVID-19 period.

Design/methodology/approach

This study clarifies the complex interplay between tourism marketing and prospective tourists’ decision-making processes through a thorough examination. This research greatly improves our understanding of urban tourism marketing strategies by examining the varying effects of advertising channels and comparing the persuasive power of emotional versus numerical advertising messages.

Findings

This study’s findings significantly advance our understanding of urban tourism. Examining how visitors react to advertisements in the various urban environments of Side and Alanya offers insightful information on how marketing strategies and visitor preferences correlate. This research also reveals the subtleties of efficient communication techniques, providing a practical basis for improving urban tourism experiences.

Originality/value

Being the first study of its sort, to the best of the authors’ knowledge, this research’s originality is supported by its insights into how advertising, consumer preferences and the urban tourism environment interact. The significant contribution to knowledge highlights the implications for those involved in urban tourism and provides practical advice for improving advertising tactics in the post-COVID-19 age.

目的 通过分析图尔基耶城市旅游业蓬勃发展的著名旅游目的地 Side 和 Alanya 的游客选择,本研究旨在填补城市旅游业知识体系中的一个重要真空。本研究探讨了消费者对广告偏好的动态变化,并仔细研究了影响这些偏好的潜在因素,包括 COVID-19 影响前后的情况。本研究通过考察广告渠道的不同效果以及比较情感广告信息与数字广告信息的说服力,极大地增进了我们对城市旅游营销策略的理解。通过研究游客在锡德和阿拉尼亚的不同城市环境中对广告的反应,我们可以深入了解营销策略与游客偏好之间的关联。本研究还揭示了高效沟通技巧的精妙之处,为改善城市旅游体验提供了实用的依据。原创性/价值据作者所知,本研究是同类研究中的首例,其原创性体现在对广告、消费者偏好和城市旅游环境如何相互作用的深入了解。这项研究对知识的重大贡献强调了对城市旅游从业人员的影响,并为在后 COVID-19 时代改进广告策略提供了实用建议。
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引用次数: 0
The social construction of anti-tourism protest in tourist cities: a case study of Barcelona 旅游城市反旅游抗议的社会建构:巴塞罗那案例研究
IF 2.6 Q1 Social Sciences Pub Date : 2024-02-13 DOI: 10.1108/ijtc-09-2022-0211
Francesc González-Reverté, Anna Soliguer Guix
PurposeFocusing on critical discourse analysis, this paper aims to propose a framework for analysing the way activist anti-tourism groups construct their social action of protest. The authors argue that activist groups use different narrative strategies to construct and legitimise their discourse of protest to convey social meanings for social action practices. This study represents an attempt to explain how anti-tourism activist groups have the agency to build different paradigms of protest rooted in particular views of tourism.Design/methodology/approachAs a result of the lack of research in this area, this study used a comparative case study methodology drawn on four case studies in the field of anti-tourism protest. Case study is deemed adequate to explore a complex social phenomenon, how activist groups differ from each other, in a specific socio-economic context. A critical discourse analysis method is used to study primary (interviews) and secondary sources (reports, websites and online campaigns documents) of information, which express the activist group motivations and objectives to protest against tourism.FindingsThis study’s findings provide evidence in how discourse differs among the protest groups. Three narrative paradigms of protest are identified, which guide their agency: scepticism, based on a global and ecological approach; non-interventionist transformation, rooted in local community issues; and direct transformation, based on a sectoral problem-solving approach. These differences are interpreted as the consequences of the emergence and the development of different paths of protest according to specific social contexts and power relations in which anti-tourism groups are embedded.Originality/valueThis paper provides a contemporary approach to anti-tourism activism within the context of social movements. This case study may be of interest to practitioners and international destination managers interested in gaining a better understanding of anti-tourism protest strategies, new anti-tourism narratives following COVID-19 and the opportunities and challenges for opening a dialogue with those involved in activism and social urban movements as part of sustainable tourism governance. Our results can also help activists to rethink how they integrate differences and particular strategic positions to avoid hindering collective action. This knowledge is especially useful for managers and authorities seeking to develop more accurate collaborative governance practices with local activists, and especially those interested in fostering participative action without marginalising the diverse range of local community perspectives.
目的本文以批判性话语分析为重点,旨在提出一个框架,用于分析积极的反旅游团体构建其抗议社会行动的方式。作者认为,激进团体使用不同的叙事策略来构建抗议话语并使其合法化,从而为社会行动实践传达社会意义。本研究试图解释反旅游活动团体是如何建立植根于特定旅游观点的不同抗议范式的。设计/方法/途径由于缺乏这方面的研究,本研究采用了比较案例研究方法,借鉴了反旅游抗议领域的四个案例研究。案例研究被认为足以探讨一种复杂的社会现象,即在特定的社会经济背景下,活动团体之间有何不同。本研究采用了批判性话语分析方法来研究主要信息来源(访谈)和次要信息来源(报告、网站和在线活动文件),这些信息表达了活动团体抗议旅游业的动机和目标。研究发现了三种抗议活动的叙事范式,这些范式引导着他们的行动:基于全球和生态方法的怀疑论;植根于当地社区问题的非干预主义转型;以及基于部门问题解决方法的直接转型。这些差异被解释为根据反旅游团体所处的特定社会环境和权力关系而出现和发展不同抗议路径的结果。 原创性/价值 本文提供了一种在社会运动背景下研究反旅游活动的现代方法。这项案例研究可能会引起从业人员和国际旅游目的地管理者的兴趣,因为他们有兴趣更好地了解反旅游抗议策略、COVID-19 之后新的反旅游叙事,以及作为可持续旅游治理的一部分与那些参与激进主义和社会城市运动的人展开对话的机遇和挑战。我们的研究结果还有助于激进主义者重新思考如何整合分歧和特定的战略立场,以避免阻碍集体行动。这些知识对于那些寻求与当地积极分子开展更准确的合作治理实践的管理者和当局,尤其是那些有兴趣在不排斥当地社区各种观点的前提下促进参与性行动的管理者和当局,尤为有用。
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International Journal of Tourism Cities
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